Kogan Mobile NZ — Daily Sales Report

Reporting day: Friday, 19 June 2026 (AEST) · Gross Sales = TopupSales + VoucherSales (NZD Inc GST), excludes voucher redemptions
TOTAL PLANS
595 +3.8%
LY: 573
Top-Up + Vouchers Bought
Excludes voucher redemptions: 101 plans (LY 83)
TOP-UP PLANS (ADYEN)
514 +10.5%
LY: 465
TY New: 31 · Existing: 483
LY New: 22 · Existing: 443
VOUCHERS BOUGHT
81 -25.0%
LY: 108
TY NZ$11,035 gross
LY NZ$18,056 gross
GROSS SALES (Inc GST)
NZ$27,285 -8.3%
LY: NZ$29,769
TY: TopUp NZ$16,250 + Voucher NZ$11,035
Excludes voucher redemptions: NZ$13,060 (LY NZ$13,314)

Top-Up Plans by New/Existing + Vouchers Bought (Yesterday)

Plans Mix New vs Existing (Yesterday)

Voucher Plans Bought (Yesterday): Total only

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing — Total

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday) — Top 12

Yesterday TY vs LY: Friday, 19 June 2026 vs Thursday, 19 June 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)514465+10.5%
  New (Top-Up)3122+40.9%
  Existing (Top-Up)483443+9.0%
Vouchers Bought81108-25.0%
  New (Voucher Bought) - count (est.)4369-37.7%
  New (Voucher Bought) - gross (est.)NZ$5,872NZ$11,084-47.0%
  Existing (Voucher Bought) - count (est.)3839-2.6%
  Existing (Voucher Bought) - gross (est.)NZ$5,163NZ$6,972-26.0%
TOTAL PLANS595573+3.8%
Top-Up SalesNZ$16,250NZ$11,713+38.7%
Voucher SalesNZ$11,035NZ$18,056-38.9%
GROSS SALES (Inc GST)NZ$27,285NZ$29,769-8.3%
Voucher Plans Redeemed (excluded)10183+21.7%
  Redeemed New / Existing54 / 4753 / 30
Voucher Redemption Value (excluded)NZ$13,060NZ$13,314-1.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans by Activity — Yesterday (detail)

PlanTotalNewExisting
SMALL (30 Days | 1.5GB)14023117
LARGE (30 Days | 15GB)1010101
LARGE (30 Days | 15GB) Long Weekend Special NOSIM58058
LARGE (365 Days | 15GB Per Month)482523
Medium Data Pack47047
Large Data Pack39039
MEDIUM (30 Days | 4GB)31031
Small Data Pack27027
LARGE (Monthly | 15GB)271017
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM17017
EXTRA LARGE (30 Days | 32GB) LWS NOSIM13013
LARGE (30 Days | 15GB) - $5 Starter Pack Offer12120
TOTAL PLANS
11,395 +16.8%
LY: 9,756
Top-Up + Vouchers Bought
Excludes voucher redemptions: 1,819 plans (LY 1,486)
TOP-UP PLANS (ADYEN)
9,392 +24.2%
LY: 7,564
TY New: 488 · Existing: 8,904
LY New: 528 · Existing: 7,036
VOUCHERS BOUGHT
2,003 -8.6%
LY: 2,192
TY NZ$278,960 gross
LY NZ$387,035 gross
GROSS SALES (Inc GST)
NZ$588,697 -0.6%
LY: NZ$592,096
TY: TopUp NZ$309,737 + Voucher NZ$278,960
Excludes voucher redemptions: NZ$259,707 (LY NZ$224,639)

Active Base — as of 2026-06-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,210
Prior month-end (2026-05): 74,181
TOTAL 365-DAY ACTIVE PLANS
61,544
Prior month-end (2026-05): 61,348
TOTAL 30-DAY ACTIVE PLANS
10,554
Prior month-end (2026-05): 10,577
SNAPSHOT AS-OF
2026-06-19
Point-in-time totals (not a period flow)

Plans Composition: TY vs LY (MTD)

Gross Sales (Inc GST): TY vs LY (MTD)

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

Segments: Voucher Bought New (est.) $ and Voucher Bought Existing (est.) $. TY 2,003 (NZ$278,960) · LY 2,192 (NZ$387,035) · YoY count -8.6% · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Plans Mix New vs Existing (MTD TY)

Notes

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD inc GST). Voucher redemptions excluded from both to avoid double counting.

Top Plans by Activity (MTD) — Top 15 (TY vs LY)

MTD Headline Numbers (to 19 Jun 2026) — TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,3927,564+24.2%
  New (Top-Up)488528-7.6%
  Existing (Top-Up)8,9047,036+26.5%
Vouchers Bought2,0032,192-8.6%
  New (Voucher Bought) - count (est.)8891,574-43.5%
  New (Voucher Bought) - gross (est.)NZ$107,093NZ$256,942-58.3%
  Existing (Voucher Bought) - count (est.)1,114618+80.3%
  Existing (Voucher Bought) - gross (est.)NZ$171,867NZ$130,093+32.1%
TOTAL PLANS11,3959,756+16.8%
Top-Up SalesNZ$309,737NZ$205,061+51.0%
Voucher SalesNZ$278,960NZ$387,035-27.9%
GROSS SALES (Inc GST)NZ$588,697NZ$592,096-0.6%
Voucher Plans Redeemed (excluded)1,8191,486+22.4%
  Redeemed New / Existing807 / 1,0121,067 / 419
Voucher Redemption Value (excluded)NZ$259,707NZ$224,639+15.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Top Plans by Activity (MTD) — TY vs LY

PlanTYLYYoY
SMALL (30 Days | 1.5GB)2,4082,406+0.1%
LARGE (30 Days | 15GB)1,6251,725-5.8%
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1,060208+409.6%
LARGE (365 Days | 15GB Per Month)924874+5.7%
Medium Data Pack807530+52.3%
MEDIUM (30 Days | 4GB)645721-10.5%
Large Data Pack528324+63.0%
Small Data Pack473305+55.1%
LARGE (Monthly | 15GB)40962+559.7%
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM39573+441.1%
International Roaming Add-On (Calls & Data)299362-17.4%
LARGE (365 Days | 15GB Per 30 Days)24789+177.5%
International Roaming Add-On (Data Only)199242-17.8%
LARGE (30 Days | 15GB) - $5 Starter Pack Offer181199-9.0%
EXTRA LARGE (30 Days | 32GB)180100+80.0%
TOTAL PLANS
251,456 +16.4%
LY: 216,081
Top-Up + Vouchers Bought
Excludes voucher redemptions: 77,400 plans (LY 63,357)
TOP-UP PLANS (ADYEN)
172,640 +17.8%
LY: 146,587
TY New: 11,427 · Existing: 161,213
LY New: 10,149 · Existing: 136,438
VOUCHERS BOUGHT
78,816 +13.4%
LY: 69,494
TY NZ$12,115,685 gross
LY NZ$10,412,939 gross
GROSS SALES (Inc GST)
NZ$18.96M +18.4%
LY: NZ$16.02M
TY: TopUp NZ$6,848,792 + Voucher NZ$12,115,685
Excludes voucher redemptions: NZ$12,047,754 (LY NZ$9,659,559)

Plans Composition: TY vs LY (FYTD)

Gross Sales (Inc GST): TY vs LY (FYTD)

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

Segments: Voucher Bought New (est.) $ and Voucher Bought Existing (est.) $. TY 78,816 (NZ$12,115,685) · LY 69,494 (NZ$10,412,939) · YoY count +13.4% · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Plans Mix New vs Existing (FYTD TY)

Notes

FYTD = 1 Jul 2025 to 19 Jun 2026. Gross Sales excludes voucher redemptions.

Top Plans by Activity (FYTD) — Top 15 (TY vs LY)

FYTD Headline Numbers (1 Jul 2025 to 19 Jun 2026) — TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)172,640146,587+17.8%
  New (Top-Up)11,42710,149+12.6%
  Existing (Top-Up)161,213136,438+18.2%
Vouchers Bought78,81669,494+13.4%
  New (Voucher Bought) - count (est.)33,49139,536-15.3%
  New (Voucher Bought) - gross (est.)NZ$4,723,150NZ$5,391,139-12.4%
  Existing (Voucher Bought) - count (est.)45,32529,958+51.3%
  Existing (Voucher Bought) - gross (est.)NZ$7,392,535NZ$5,021,800+47.2%
TOTAL PLANS251,456216,081+16.4%
Top-Up SalesNZ$6,848,792NZ$5,605,159+22.2%
Voucher SalesNZ$12,115,685NZ$10,412,939+16.4%
GROSS SALES (Inc GST)NZ$18,964,477NZ$16,018,098+18.4%
Voucher Plans Redeemed (excluded)77,40063,357+22.2%
  Redeemed New / Existing32,889 / 44,51136,045 / 27,312
Voucher Redemption Value (excluded)NZ$12,047,754NZ$9,659,559+24.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Top Plans by Activity (FYTD) — TY vs LY

PlanTYLYYoY
SMALL (30 Days | 1.5GB)47,32645,318+4.4%
LARGE BOGOF (365 Days | 15GB Per Month)35,40225,454+39.1%
LARGE (30 Days | 15GB)31,91633,481-4.7%
LARGE (365 Days | 15GB Per Month)13,7912,711+408.7%
Medium Data Pack13,69810,632+28.8%
MEDIUM (30 Days | 4GB)13,66615,042-9.1%
LARGE (30 Days | 15GB) Long Weekend Special NOSIM12,7401,461+772.0%
EXTRA LARGE (365 Days | 32GB Per Month)9,4387,773+21.4%
Large Data Pack9,1276,326+44.3%
Small Data Pack8,1376,132+32.7%
LARGE (365 Days | 15GB Per 30 Days)7,09614,682-51.7%
LARGE (Monthly | 15GB)7,080989+615.9%
International Roaming Add-On (Calls & Data)6,5976,341+4.0%
LARGE (30 Days | 15GB) - $5 Starter Pack Offer4,6836,339-26.1%
International Roaming Add-On (Data Only)4,5204,078+10.8%

Key Takeaways — Friday, 19 June 2026

Going well

Needs attention

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD inc GST), excluding voucher redemptions.

Active Base — as of 2026-06-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,210
Prior month-end (2026-05): 74,181
TOTAL 365-DAY ACTIVE PLANS
61,544
Prior month-end (2026-05): 61,348
TOTAL 30-DAY ACTIVE PLANS
10,554
Prior month-end (2026-05): 10,577
SNAPSHOT AS-OF
2026-06-19
Point-in-time totals (not a period flow)

Total Active Customers (EOM, last 25 months)

Active 365-Day Plans (EOM)

Active 30-Day Plans (EOM)

Total Active Customers (EOQ, quarterly)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total matches the report's Gross Sales (Inc GST) definition (excludes voucher redemptions). Current month is month-to-date up to 19 Jun 2026.

Monthly Revenue — raw values (NZD Inc GST)

MonthAuto-Renew (Top-Up)Voucher SalesTotal (Gross Sales Inc GST)
2023-07NZ$275,502NZ$50,745NZ$326,247
2023-08NZ$358,329NZ$1,193,962NZ$1,552,292
2023-09NZ$524,282NZ$52,585NZ$576,867
2023-10NZ$298,786NZ$348,250NZ$647,036
2023-11NZ$327,911NZ$2,449,920NZ$2,777,831
2023-12NZ$476,659NZ$619,745NZ$1,096,404
2024-01NZ$444,151NZ$433,160NZ$877,311
2024-02NZ$298,573NZ$78,350NZ$376,923
2024-03NZ$315,040NZ$720,910NZ$1,035,950
2024-04NZ$330,744NZ$136,675NZ$467,420
2024-05NZ$344,831NZ$43,040NZ$387,871
2024-06NZ$320,288NZ$49,050NZ$369,338
2024-07NZ$306,585NZ$46,065NZ$352,650
2024-08NZ$444,162NZ$1,317,760NZ$1,761,922
2024-09NZ$511,495NZ$643,266NZ$1,154,761
2024-10NZ$352,341NZ$514,250NZ$866,591
2024-11NZ$629,834NZ$3,651,275NZ$4,281,109
2024-12NZ$830,718NZ$980,368NZ$1,811,086
2025-01NZ$741,232NZ$706,175NZ$1,447,407
2025-02NZ$336,445NZ$549,760NZ$886,205
2025-03NZ$415,316NZ$1,286,240NZ$1,701,556
2025-04NZ$427,217NZ$66,500NZ$493,717
2025-05NZ$404,753NZ$264,245NZ$668,998
2025-06NZ$322,415NZ$675,200NZ$997,615
2025-07NZ$326,822NZ$174,732NZ$501,554
2025-08NZ$510,975NZ$804,556NZ$1,315,531
2025-09NZ$700,719NZ$400,961NZ$1,101,680
2025-10NZ$445,515NZ$213,189NZ$658,704
2025-11NZ$602,193NZ$5,975,508NZ$6,577,701
2025-12NZ$1,168,892NZ$1,695,489NZ$2,864,381
2026-01NZ$540,784NZ$569,053NZ$1,109,837
2026-02NZ$518,314NZ$161,650NZ$679,964
2026-03NZ$620,240NZ$1,000,098NZ$1,620,338
2026-04NZ$584,496NZ$460,115NZ$1,044,611
2026-05NZ$520,105NZ$381,374NZ$901,479
2026-06 (MTD to 19 Jun)NZ$309,737NZ$278,960NZ$588,697

Current month is month-to-date up to 19 Jun 2026.

ARPU (TTM, NZD) — last 36 months + current

TTM ARPU = (sum of 12 months captured revenue / avg of 13 EOM active subscribers) / 12. Current month is partial (as of 19 Jun 2026).

Activations by Month (last 37 months)

Activations by Quarter (last 13 quarters)

Latest month/quarter is partial (month-to-date up to 19 Jun 2026). Activation = first appearance of a mobile number in fct_kogan_mobile_nz_plans.

Port-IN data source: rpt_kogan_mobile_nz_plans.KmnzPortedInProvider (counted as distinct mobile numbers by port-in date). Port-OUT data (which carrier customers leave Kogan Mobile NZ for) is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no NZ equivalent.
PORT-INS YESTERDAY
25 -24.2%
LY: 33
Top TY: Spark
Top LY: Skinny
PORT-INS MTD
407 -39.6%
LY: 674
Top TY: One NZ
Top LY: One NZ
PORT-INS FYTD
18,106 -22.2%
LY: 23,277
Top TY: One NZ
Top LY: One NZ
PORT-INS LIFETIME
95,731
Top: One NZ
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Monthly Port-Ins by Previous Provider (last 24 months)

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ123201-38.8%
Spark83130-36.2%
2degrees71142-50.0%
Skinny9495-1.1%
2degrees NextGen Mobile229-93.1%
Mighty Mobile1018-44.4%
Warehouse818-55.6%
MyRepublic Mobile310-70.0%
Contact Mobile47-42.9%
Mercury Mobile29-77.8%
Kiwi Mobile26-66.7%
Slingshot NextGen Mobile22+0.0%
Nova Energy Mobile13-66.7%
Megatel04-100.0%
Zeronet Mobile10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ5,9537,712-22.8%
2degrees3,9814,602-13.5%
Spark3,2884,007-17.9%
Skinny2,3963,487-31.3%
2degrees NextGen Mobile604858-29.6%
Warehouse370663-44.2%
Contact Mobile255268-4.9%
Mighty Mobile306203+50.7%
MyRepublic Mobile178218-18.3%
Megatel137195-29.7%
Kiwi Mobile111203-45.3%
Mercury Mobile163118+38.1%
Slingshot NextGen Mobile95122-22.1%
Kiwi Mobile SPID0167-100.0%
Rocket Mobile0165-100.0%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.