Kogan Mobile NZ — Daily Sales Report

Yesterday — Monday, 17 August 2026

TOTAL PLANS

566 +5%

LY: 539

Top-Up + Vouchers Bought

TY Top-Up 526 · VB 40

Excludes voucher redemptions: 72 (LY 69)

TOP-UP PLANS (ADYEN)

526 +31.5%

LY: 400

TY New: 33 · Existing: 493

LY New: 28 · Existing: 372

VOUCHERS BOUGHT

40 -71.2%

LY: 139

TY NZ$2,650 gross

LY NZ$24,790 gross

GROSS SALES (Inc GST)

NZ$25,800 -26.8%

LY: NZ$35,269

TY: TopUp NZ$23,150 + Voucher NZ$2,650

Excludes voucher redemptions: NZ$10,558 (LY NZ$12,976)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 17 August 2026 vs Sunday, 17 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	526	400	+31.5%
New (Top-Up)	33	28	+17.9%
Existing (Top-Up)	493	372	+32.5%
Vouchers Bought	40	139	-71.2%
New (Voucher Bought) - count (est.)	23	48	-52.1%
New (Voucher Bought) - gross (est.)	NZ$1,239	NZ$7,019	-82.3%
Existing (Voucher Bought) - count (est.)	17	91	-81.3%
Existing (Voucher Bought) - gross (est.)	NZ$1,411	NZ$17,771	-92.1%
TOTAL PLANS	566	539	+5%
Top-Up Sales	NZ$23,150	NZ$10,479	+120.9%
Voucher Sales	NZ$2,650	NZ$24,790	-89.3%
GROSS SALES (Inc GST)	NZ$25,800	NZ$35,269	-26.8%
Voucher Plans Redeemed (excluded)	72	69	+4.3%
Redeemed New / Existing	42	24	+75%
Voucher Redemption Value (excluded)	NZ$10,558	NZ$12,976	-18.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	18	105	123
LARGE (30 Days \| 15GB)	2	108	110
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	4	67	71
Medium Data Pack	0	36	36
MEDIUM (30 Days \| 4GB)	3	33	36
EXTRA LARGE (365 Days \| 32GB Per Month)	13	23	36
International Roaming Add-On (Calls & Data)	3	25	28
LARGE (365 Days \| 15GB Per 30 Days)	4	21	25
Large Data Pack	0	23	23
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	0	18	18
SMALL (365 Days \| 1.5GB Per 30 Days)	9	8	17
Small Data Pack	0	16	16

Month to Date (to 17 Aug 2026)

TOTAL PLANS

9,412 +12.8%

LY: 8,344

Top-Up + Vouchers Bought

TY Top-Up 8,763 · VB 649

Excludes voucher redemptions: 1,141 (LY 1,086)

TOP-UP PLANS (ADYEN)

8,763 +27.5%

LY: 6,872

TY New: 495 · Existing: 8,268

LY New: 492 · Existing: 6,380

VOUCHERS BOUGHT

649 -55.9%

LY: 1,472

TY NZ$36,730 gross

LY NZ$276,365 gross

GROSS SALES (Inc GST)

NZ$320,583 -30.8%

LY: NZ$463,045

TY: TopUp NZ$283,853 + Voucher NZ$36,730

Excludes voucher redemptions: NZ$173,658 (LY NZ$166,811)

Active Base — as of 2026-08-17 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,722

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,690

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,809

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-17

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 649 (NZ$36,730) · LY 1,472 (NZ$276,365) · YoY count -55.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	8,763	6,872	+27.5%
New (Top-Up)	495	492	+0.6%
Existing (Top-Up)	8,268	6,380	+29.6%
Vouchers Bought	649	1,472	-55.9%
New (Voucher Bought) - count (est.)	409	977	-58.1%
New (Voucher Bought) - gross (est.)	NZ$21,394	NZ$158,770	-86.5%
Existing (Voucher Bought) - count (est.)	240	495	-51.5%
Existing (Voucher Bought) - gross (est.)	NZ$15,336	NZ$117,595	-87%
TOTAL PLANS	9,412	8,344	+12.8%
Top-Up Sales	NZ$283,853	NZ$186,680	+52.1%
Voucher Sales	NZ$36,730	NZ$276,365	-86.7%
GROSS SALES (Inc GST)	NZ$320,583	NZ$463,045	-30.8%
Voucher Plans Redeemed (excluded)	1,141	1,086	+5.1%
Redeemed New / Existing	719	721	-0.3%
Voucher Redemption Value (excluded)	NZ$173,658	NZ$166,811	+4.1%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	234	1,838	2,072
LARGE (30 Days \| 15GB)	67	1,487	1,554
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	52	954	1,006
Medium Data Pack	15	732	747
MEDIUM (30 Days \| 4GB)	43	576	619
EXTRA LARGE (365 Days \| 32GB Per Month)	314	289	603
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	32	566	598
Large Data Pack	12	473	485
Small Data Pack	8	466	474
International Roaming Add-On (Calls & Data)	17	317	334
International Roaming Add-On (Data Only)	8	204	212
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	211	1	212
LARGE (365 Days \| 15GB Per 30 Days)	43	156	199
EXTRA LARGE (30 Days \| 32GB)	3	159	162
SMALL (365 Days \| 1.5GB Per 30 Days)	47	110	157
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	6	122	128
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	7	65	72
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	51	10	61
International Calls Add-On	5	36	41
MEDIUM (365 Days \| 4GB Per 30 Days)	16	22	38

Financial Year to Date (2026-07-01 to 17 Aug 2026)

TOTAL PLANS

29,494 +29.1%

LY: 22,850

Top-Up + Vouchers Bought

TY Top-Up 25,177 · VB 4,317

Excludes voucher redemptions: 3,520 (LY 3,397)

TOP-UP PLANS (ADYEN)

25,177 +29.8%

LY: 19,395

TY New: 1,477 · Existing: 23,700

LY New: 1,295 · Existing: 18,100

VOUCHERS BOUGHT

4,317 +24.9%

LY: 3,455

TY NZ$680,335 gross

LY NZ$451,097 gross

GROSS SALES (Inc GST)

NZ$1,467,612 +52.1%

LY: NZ$964,599

TY: TopUp NZ$787,277 + Voucher NZ$680,335

Excludes voucher redemptions: NZ$505,330 (LY NZ$446,543)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 4,317 (NZ$680,335) · LY 3,455 (NZ$451,097) · YoY count +24.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	25,177	19,395	+29.8%
New (Top-Up)	1,477	1,295	+14.1%
Existing (Top-Up)	23,700	18,100	+30.9%
Vouchers Bought	4,317	3,455	+24.9%
New (Voucher Bought) - count (est.)	2,484	2,513	-1.2%
New (Voucher Bought) - gross (est.)	NZ$351,071	NZ$308,909	+13.6%
Existing (Voucher Bought) - count (est.)	1,833	942	+94.6%
Existing (Voucher Bought) - gross (est.)	NZ$329,264	NZ$142,188	+131.6%
TOTAL PLANS	29,494	22,850	+29.1%
Top-Up Sales	NZ$787,277	NZ$513,502	+53.3%
Voucher Sales	NZ$680,335	NZ$451,097	+50.8%
GROSS SALES (Inc GST)	NZ$1,467,612	NZ$964,599	+52.1%
Voucher Plans Redeemed (excluded)	3,520	3,397	+3.6%
Redeemed New / Existing	2,025	2,471	-18%
Voucher Redemption Value (excluded)	NZ$505,330	NZ$446,543	+13.2%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	660	5,287	5,947
LARGE (30 Days \| 15GB)	197	4,139	4,336
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	157	2,817	2,974
Medium Data Pack	64	2,213	2,277
MEDIUM (30 Days \| 4GB)	109	1,599	1,708
Large Data Pack	44	1,475	1,519
EXTRA LARGE (365 Days \| 32GB Per Month)	695	756	1,451
Small Data Pack	33	1,345	1,378
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	76	1,284	1,360
International Roaming Add-On (Calls & Data)	40	817	857
International Roaming Add-On (Data Only)	27	542	569
LARGE (365 Days \| 15GB Per 30 Days)	96	454	550
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	537	1	538
EXTRA LARGE (30 Days \| 32GB)	14	443	457
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	21	410	431
SMALL (365 Days \| 1.5GB Per 30 Days)	121	273	394
International Calls Add-On	30	355	385
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	275	69	344
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	58	269	327
LARGE (365 Days \| 15GB Per Month)	126	189	315

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,467,612, up +52.1% YoY.
FYTD Total Plans 29,494, up +29.1% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 9,412, +12.8% YoY.
Active base at 17 Aug 2026: 74,722 customers.

Needs Attention

Yesterday Gross Sales NZ$25,800, -26.8% vs same day LY.
MTD Gross Sales NZ$320,583, -30.8% YoY.
MTD & FYTD Vouchers Bought count -55.9% / +24.9% YoY.

Active Base — as of 2026-08-17 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,722

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,690

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,809

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-17

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 17 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 17 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 17 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

13 -51.9%

LY: 27

Top TY: One NZ (8)

Top LY: One NZ (10)

PORT-INS MTD

410 +18.8%

LY: 345

Top TY: One NZ (122)

Top LY: One NZ (103)

PORT-INS FYTD

1,109 -20.2%

LY: 1,389

Top TY: One NZ (343)

Top LY: One NZ (415)

PORT-INS LIFETIME

98,568

Top: One NZ (27,228)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	122	103	+18.4%
2degrees	96	68	+41.2%
Spark	64	70	-8.6%
Skinny	69	61	+13.1%
2degrees NextGen Mobile	8	13	-38.5%
Mighty Mobile	11	8	+37.5%
Warehouse	5	7	-28.6%
MyRepublic Mobile	8	4	+100%
Telsim NZ	7	0	n/a
Contact Mobile	4	3	+33.3%
Mercury Mobile	6	0	n/a
Kiwi Mobile	5	0	n/a
Slingshot NextGen Mobile	4	1	+300%
Nova Energy Mobile	1	3	-66.7%
Megatel	0	3	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	343	415	-17.3%
Spark	201	306	-34.3%
2degrees	228	268	-14.9%
Skinny	191	225	-15.1%
2degrees NextGen Mobile	21	59	-64.4%
Mighty Mobile	29	25	+16%
Warehouse	14	24	-41.7%
MyRepublic Mobile	13	15	-13.3%
Contact Mobile	13	12	+8.3%
Telsim NZ	21	0	n/a
Mercury Mobile	12	8	+50%
Nova Energy Mobile	8	10	-20%
Slingshot NextGen Mobile	7	7	+0%
Kiwi Mobile	7	6	+16.7%
Megatel	0	6	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.