Doughnut shows New vs Existing for Top-Up plans only.
Counted in Total Plans and Gross Sales.
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 516 | 351 | +47% |
| New (Top-Up) | 27 | 28 | -3.6% |
| Existing (Top-Up) | 489 | 323 | +51.4% |
| Vouchers Bought | 34 | 54 | -37% |
| New (Voucher Bought) - count (est.) | 22 | 44 | -50% |
| New (Voucher Bought) - gross (est.) | NZ$1,255 | NZ$8,452 | -85.1% |
| Existing (Voucher Bought) - count (est.) | 12 | 10 | +20% |
| Existing (Voucher Bought) - gross (est.) | NZ$805 | NZ$2,260 | -64.4% |
| TOTAL PLANS | 550 | 405 | +35.8% |
| Top-Up Sales | NZ$14,714 | NZ$9,847 | +49.4% |
| Voucher Sales | NZ$2,060 | NZ$10,712 | -80.8% |
| GROSS SALES (Inc GST) | NZ$16,774 | NZ$20,559 | -18.4% |
| Voucher Plans Redeemed (excluded) | 78 | 31 | +151.6% |
| Redeemed New / Existing | 51 | 25 | +104% |
| Voucher Redemption Value (excluded) | NZ$11,340 | NZ$3,995 | +183.9% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 7 | 97 | 104 |
| LARGE (30 Days | 15GB) | 7 | 90 | 97 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 3 | 49 | 52 |
| Medium Data Pack | 3 | 47 | 50 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 2 | 47 | 49 |
| MEDIUM (30 Days | 4GB) | 2 | 37 | 39 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 22 | 16 | 38 |
| Large Data Pack | 1 | 29 | 30 |
| Small Data Pack | 0 | 25 | 25 |
| International Calls Add-On | 3 | 15 | 18 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 14 | 0 | 14 |
| International Roaming Add-On (Calls & Data) | 0 | 14 | 14 |
TY 108 (NZ$5,770) · LY 150 (NZ$26,658) · YoY count -28% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 1,577 | 1,220 | +29.3% |
| New (Top-Up) | 75 | 88 | -14.8% |
| Existing (Top-Up) | 1,502 | 1,132 | +32.7% |
| Vouchers Bought | 108 | 150 | -28% |
| New (Voucher Bought) - count (est.) | 72 | 114 | -36.8% |
| New (Voucher Bought) - gross (est.) | NZ$3,587 | NZ$18,195 | -80.3% |
| Existing (Voucher Bought) - count (est.) | 36 | 36 | +0% |
| Existing (Voucher Bought) - gross (est.) | NZ$2,183 | NZ$8,463 | -74.2% |
| TOTAL PLANS | 1,685 | 1,370 | +23% |
| Top-Up Sales | NZ$46,887 | NZ$34,476 | +36% |
| Voucher Sales | NZ$5,770 | NZ$26,658 | -78.4% |
| GROSS SALES (Inc GST) | NZ$52,657 | NZ$61,134 | -13.9% |
| Voucher Plans Redeemed (excluded) | 238 | 169 | +40.8% |
| Redeemed New / Existing | 159 | 128 | +24.2% |
| Voucher Redemption Value (excluded) | NZ$38,452 | NZ$23,488 | +63.7% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 23 | 313 | 336 |
| LARGE (30 Days | 15GB) | 15 | 288 | 303 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 3 | 166 | 169 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 84 | 53 | 137 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 12 | 121 | 133 |
| Medium Data Pack | 4 | 126 | 130 |
| MEDIUM (30 Days | 4GB) | 6 | 111 | 117 |
| Small Data Pack | 1 | 92 | 93 |
| Large Data Pack | 4 | 86 | 90 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 40 | 0 | 40 |
| International Roaming Add-On (Calls & Data) | 0 | 39 | 39 |
| International Calls Add-On | 5 | 30 | 35 |
| International Roaming Add-On (Data Only) | 1 | 26 | 27 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 5 | 22 | 27 |
| LARGE (365 Days | 15GB Per 30 Days) | 5 | 21 | 26 |
| EXTRA LARGE (30 Days | 32GB) | 1 | 25 | 26 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 1 | 24 | 25 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 14 | 2 | 16 |
| EXTRA LARGE (31 Days | 32GB) Monthly Promo | 5 | 7 | 12 |
| MEDIUM STUDENT (30 Days | 15GB) | 2 | 6 | 8 |
TY 3,776 (NZ$649,375) · LY 2,133 (NZ$201,390) · YoY count +77% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 17,991 | 13,743 | +30.9% |
| New (Top-Up) | 1,057 | 891 | +18.6% |
| Existing (Top-Up) | 16,934 | 12,852 | +31.8% |
| Vouchers Bought | 3,776 | 2,133 | +77% |
| New (Voucher Bought) - count (est.) | 2,114 | 1,615 | +30.9% |
| New (Voucher Bought) - gross (est.) | NZ$321,926 | NZ$150,169 | +114.4% |
| Existing (Voucher Bought) - count (est.) | 1,662 | 518 | +220.8% |
| Existing (Voucher Bought) - gross (est.) | NZ$327,449 | NZ$51,221 | +539.3% |
| TOTAL PLANS | 21,767 | 15,876 | +37.1% |
| Top-Up Sales | NZ$549,820 | NZ$361,298 | +52.2% |
| Voucher Sales | NZ$649,375 | NZ$201,390 | +222.4% |
| GROSS SALES (Inc GST) | NZ$1,199,195 | NZ$562,688 | +113.1% |
| Voucher Plans Redeemed (excluded) | 2,617 | 2,480 | +5.5% |
| Redeemed New / Existing | 1,465 | 1,878 | -22% |
| Voucher Redemption Value (excluded) | NZ$370,124 | NZ$303,220 | +22.1% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 449 | 3,762 | 4,211 |
| LARGE (30 Days | 15GB) | 145 | 2,940 | 3,085 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 108 | 2,029 | 2,137 |
| Medium Data Pack | 53 | 1,607 | 1,660 |
| MEDIUM (30 Days | 4GB) | 72 | 1,134 | 1,206 |
| Large Data Pack | 36 | 1,088 | 1,124 |
| Small Data Pack | 26 | 971 | 997 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 465 | 520 | 985 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 56 | 839 | 895 |
| International Roaming Add-On (Calls & Data) | 23 | 539 | 562 |
| International Roaming Add-On (Data Only) | 20 | 364 | 384 |
| International Calls Add-On | 30 | 349 | 379 |
| LARGE (365 Days | 15GB Per 30 Days) | 58 | 319 | 377 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 366 | 0 | 366 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 16 | 312 | 328 |
| EXTRA LARGE (30 Days | 32GB) | 12 | 309 | 321 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM | 54 | 248 | 302 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 238 | 61 | 299 |
| LARGE (365 Days | 15GB Per Month) | 122 | 176 | 298 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 79 | 185 | 264 |
Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.
Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 03 Aug 2026.
Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 03 Aug 2026).
* latest month is partial (to 03 Aug 2026).
* current quarter is partial.
Top-5 lifetime providers + Other (dashed).
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 18 | 26 | -30.8% |
| 2degrees | 24 | 18 | +33.3% |
| Skinny | 12 | 13 | -7.7% |
| Spark | 14 | 8 | +75% |
| Mighty Mobile | 4 | 2 | +100% |
| 2degrees NextGen Mobile | 3 | 2 | +50% |
| MyRepublic Mobile | 1 | 2 | -50% |
| Contact Mobile | 2 | 0 | n/a |
| Slingshot NextGen Mobile | 2 | 0 | n/a |
| Warehouse | 0 | 1 | -100% |
| Mercury Mobile | 1 | 0 | n/a |
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 239 | 338 | -29.3% |
| Spark | 151 | 243 | -37.9% |
| 2degrees | 156 | 218 | -28.4% |
| Skinny | 134 | 177 | -24.3% |
| 2degrees NextGen Mobile | 16 | 48 | -66.7% |
| Mighty Mobile | 22 | 19 | +15.8% |
| Warehouse | 9 | 18 | -50% |
| Contact Mobile | 11 | 9 | +22.2% |
| MyRepublic Mobile | 6 | 13 | -53.8% |
| Mercury Mobile | 7 | 8 | -12.5% |
| Telsim NZ | 14 | 0 | n/a |
| Nova Energy Mobile | 7 | 7 | +0% |
| Slingshot NextGen Mobile | 5 | 6 | -16.7% |
| Kiwi Mobile | 2 | 6 | -66.7% |
| Megatel | 0 | 3 | -100% |
This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.