Kogan Mobile NZ — Daily Sales Report

Yesterday — Friday, 03 July 2026

TOTAL PLANS

640 +35%

LY: 474

Top-Up + Vouchers Bought

TY Top-Up 557 · VB 83

Excludes voucher redemptions: 73 (LY 71)

TOP-UP PLANS (ADYEN)

557 +40.7%

LY: 396

TY New: 37 · Existing: 520

LY New: 25 · Existing: 371

VOUCHERS BOUGHT

83 +6.4%

LY: 78

TY NZ$6,787 gross

LY NZ$4,019 gross

GROSS SALES (Inc GST)

NZ$21,431 +58.5%

LY: NZ$13,520

TY: TopUp NZ$14,644 + Voucher NZ$6,787

Excludes voucher redemptions: NZ$8,234 (LY NZ$9,966)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 03 July 2026 vs Thursday, 03 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	557	396	+40.7%
New (Top-Up)	37	25	+48%
Existing (Top-Up)	520	371	+40.2%
Vouchers Bought	83	78	+6.4%
New (Voucher Bought) - count (est.)	42	52	-19.2%
New (Voucher Bought) - gross (est.)	NZ$2,896	NZ$2,635	+9.9%
Existing (Voucher Bought) - count (est.)	41	26	+57.7%
Existing (Voucher Bought) - gross (est.)	NZ$3,891	NZ$1,384	+181%
TOTAL PLANS	640	474	+35%
Top-Up Sales	NZ$14,644	NZ$9,501	+54.1%
Voucher Sales	NZ$6,787	NZ$4,019	+68.9%
GROSS SALES (Inc GST)	NZ$21,431	NZ$13,520	+58.5%
Voucher Plans Redeemed (excluded)	73	71	+2.8%
Redeemed New / Existing	37	47	-21.3%
Voucher Redemption Value (excluded)	NZ$8,234	NZ$9,966	-17.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	21	114	135
LARGE (30 Days \| 15GB)	5	110	115
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	61	63
Medium Data Pack	3	54	57
Large Data Pack	2	37	39
Small Data Pack	1	29	30
MEDIUM (30 Days \| 4GB)	1	25	26
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	21	23
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	3	12	15
International Calls Add-On	0	14	14
International Roaming Add-On (Calls & Data)	0	13	13
LARGE (365 Days \| 15GB Per Month)	4	9	13

Month to Date (to 03 Jul 2026)

TOTAL PLANS

1,943 +30.9%

LY: 1,484

Top-Up + Vouchers Bought

TY Top-Up 1,679 · VB 264

Excludes voucher redemptions: 247 (LY 243)

TOP-UP PLANS (ADYEN)

1,679 +30.2%

LY: 1,290

TY New: 111 · Existing: 1,568

LY New: 87 · Existing: 1,203

VOUCHERS BOUGHT

264 +36.1%

LY: 194

TY NZ$21,187 gross

LY NZ$7,994 gross

GROSS SALES (Inc GST)

NZ$74,233 +81.5%

LY: NZ$40,900

TY: TopUp NZ$53,046 + Voucher NZ$21,187

Excludes voucher redemptions: NZ$28,099 (LY NZ$33,694)

Active Base — as of 2026-07-03 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,213

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,352

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,672

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-03

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 264 (NZ$21,187) · LY 194 (NZ$7,994) · YoY count +36.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	1,679	1,290	+30.2%
New (Top-Up)	111	87	+27.6%
Existing (Top-Up)	1,568	1,203	+30.3%
Vouchers Bought	264	194	+36.1%
New (Voucher Bought) - count (est.)	122	144	-15.3%
New (Voucher Bought) - gross (est.)	NZ$8,075	NZ$5,821	+38.7%
Existing (Voucher Bought) - count (est.)	142	50	+184%
Existing (Voucher Bought) - gross (est.)	NZ$13,112	NZ$2,173	+503.4%
TOTAL PLANS	1,943	1,484	+30.9%
Top-Up Sales	NZ$53,046	NZ$32,906	+61.2%
Voucher Sales	NZ$21,187	NZ$7,994	+165%
GROSS SALES (Inc GST)	NZ$74,233	NZ$40,900	+81.5%
Voucher Plans Redeemed (excluded)	247	243	+1.6%
Redeemed New / Existing	114	180	-36.7%
Voucher Redemption Value (excluded)	NZ$28,099	NZ$33,694	-16.6%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	52	357	409
LARGE (30 Days \| 15GB)	20	288	308
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	5	192	197
Medium Data Pack	6	153	159
MEDIUM (30 Days \| 4GB)	3	108	111
Large Data Pack	4	94	98
Small Data Pack	3	89	92
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	8	57	65
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	9	50	59
LARGE (365 Days \| 15GB Per Month)	16	32	48
International Roaming Add-On (Calls & Data)	2	40	42
EXTRA LARGE (365 Days \| 32GB Per Month)	12	28	40
LARGE (365 Days \| 15GB Per 30 Days)	2	34	36
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	23	11	34
International Calls Add-On	2	32	34
EXTRA LARGE (30 Days \| 32GB)	0	33	33
SMALL (365 Days \| 1.5GB Per 30 Days)	10	21	31
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	27	0	27
International Roaming Add-On (Data Only)	0	26	26
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	24	24

Financial Year to Date (2026-07-01 to 03 Jul 2026)

TOTAL PLANS

1,943 +30.9%

LY: 1,484

Top-Up + Vouchers Bought

TY Top-Up 1,679 · VB 264

Excludes voucher redemptions: 247 (LY 243)

TOP-UP PLANS (ADYEN)

1,679 +30.2%

LY: 1,290

TY New: 111 · Existing: 1,568

LY New: 87 · Existing: 1,203

VOUCHERS BOUGHT

264 +36.1%

LY: 194

TY NZ$21,187 gross

LY NZ$7,994 gross

GROSS SALES (Inc GST)

NZ$74,233 +81.5%

LY: NZ$40,900

TY: TopUp NZ$53,046 + Voucher NZ$21,187

Excludes voucher redemptions: NZ$28,099 (LY NZ$33,694)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 264 (NZ$21,187) · LY 194 (NZ$7,994) · YoY count +36.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	1,679	1,290	+30.2%
New (Top-Up)	111	87	+27.6%
Existing (Top-Up)	1,568	1,203	+30.3%
Vouchers Bought	264	194	+36.1%
New (Voucher Bought) - count (est.)	122	144	-15.3%
New (Voucher Bought) - gross (est.)	NZ$8,075	NZ$5,821	+38.7%
Existing (Voucher Bought) - count (est.)	142	50	+184%
Existing (Voucher Bought) - gross (est.)	NZ$13,112	NZ$2,173	+503.4%
TOTAL PLANS	1,943	1,484	+30.9%
Top-Up Sales	NZ$53,046	NZ$32,906	+61.2%
Voucher Sales	NZ$21,187	NZ$7,994	+165%
GROSS SALES (Inc GST)	NZ$74,233	NZ$40,900	+81.5%
Voucher Plans Redeemed (excluded)	247	243	+1.6%
Redeemed New / Existing	114	180	-36.7%
Voucher Redemption Value (excluded)	NZ$28,099	NZ$33,694	-16.6%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	52	357	409
LARGE (30 Days \| 15GB)	20	288	308
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	5	192	197
Medium Data Pack	6	153	159
MEDIUM (30 Days \| 4GB)	3	108	111
Large Data Pack	4	94	98
Small Data Pack	3	89	92
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	8	57	65
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	9	50	59
LARGE (365 Days \| 15GB Per Month)	16	32	48
International Roaming Add-On (Calls & Data)	2	40	42
EXTRA LARGE (365 Days \| 32GB Per Month)	12	28	40
LARGE (365 Days \| 15GB Per 30 Days)	2	34	36
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	23	11	34
International Calls Add-On	2	32	34
EXTRA LARGE (30 Days \| 32GB)	0	33	33
SMALL (365 Days \| 1.5GB Per 30 Days)	10	21	31
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	27	0	27
International Roaming Add-On (Data Only)	0	26	26
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	24	24

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$74,233, up +81.5% YoY.
FYTD Total Plans 1,943, up +30.9% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 1,943, +30.9% YoY.
Active base at 03 Jul 2026: 74,213 customers.

Needs Attention

Yesterday Gross Sales NZ$21,431, +58.5% vs same day LY.
MTD Gross Sales NZ$74,233, +81.5% YoY.
MTD & FYTD Vouchers Bought count +36.1% / +36.1% YoY.

Active Base — as of 2026-07-03 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,213

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,352

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,672

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-03

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 03 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 03 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 03 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

6 -82.9%

LY: 35

Top TY: One NZ (2)

Top LY: Spark (11)

PORT-INS MTD

48 -60%

LY: 120

Top TY: Spark (12)

Top LY: Spark (27)

PORT-INS FYTD

48 -60%

LY: 120

Top TY: Spark (12)

Top LY: Spark (27)

PORT-INS LIFETIME

97,464

Top: One NZ (26,879)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
Spark	12	27	-55.6%
One NZ	9	26	-65.4%
2degrees	8	25	-68%
Skinny	12	17	-29.4%
2degrees NextGen Mobile	1	8	-87.5%
MyRepublic Mobile	1	4	-75%
Warehouse	0	4	-100%
Slingshot NextGen Mobile	0	4	-100%
Mighty Mobile	2	1	+100%
Nova Energy Mobile	0	2	-100%
Telsim NZ	2	0	n/a
Kiwi Mobile	0	1	-100%
Orcon Next Generation	1	0	n/a
Megatel	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
Spark	12	27	-55.6%
One NZ	9	26	-65.4%
2degrees	8	25	-68%
Skinny	12	17	-29.4%
2degrees NextGen Mobile	1	8	-87.5%
MyRepublic Mobile	1	4	-75%
Warehouse	0	4	-100%
Slingshot NextGen Mobile	0	4	-100%
Mighty Mobile	2	1	+100%
Nova Energy Mobile	0	2	-100%
Telsim NZ	2	0	n/a
Kiwi Mobile	0	1	-100%
Orcon Next Generation	1	0	n/a
Megatel	0	1	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.