Kogan Mobile NZ — Daily Sales Report

Tuesday, 23 June 2026  ·  All figures AEST · Gross Sales NZD Inc GST (excl. voucher redemptions)

Yesterday — Tuesday, 23 June 2026

Total Plans
613 +10.6%
LY: 554
Top-Up + Vouchers Bought
TY Top-Up: 527 · VB: 86
Excludes voucher redemptions: 90 (LY 116)
Top-Up Plans (ADYEN)
527 +30.4%
LY: 404
TY New: 43 · Existing: 484
LY New: 30 · Existing: 374
Vouchers Bought
86 -42.7%
LY: 150
TY NZ$8,613 gross
LY NZ$25,922 gross
Gross Sales (Inc GST)
NZ$27,367.49 -25.5%
LY: NZ$36,743.43
TY: TopUp NZ$18,754 + Voucher NZ$8,613
Excludes voucher redemptions: NZ$11,380 (LY NZ$19,619)

Top-Up Plans by New/Existing + Vouchers Bought

New vs Existing applies to Top-Up plans; Vouchers Bought shown as a separate bar.

Plans Composition (New/Existing) — Top-Up + Vouchers Bought

Voucher Bought N/E split is estimated (see notes).

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 12 Plans by Activity (Yesterday)

Per-plan activity view (may include redemption rows for visualisation). Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 23 June 2026 vs Monday, 23 June 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)527404+30.4%
  New (Top-Up)4330+43.3%
  Existing (Top-Up)484374+29.4%
Vouchers Bought86150-42.7%
  New (Voucher Bought) - count (est.)29119-75.6%
  New (Voucher Bought) - gross (est.)NZ$2,299NZ$20,229-88.6%
  Existing (Voucher Bought) - count (est.)5731+83.9%
  Existing (Voucher Bought) - gross (est.)NZ$6,314NZ$5,693+10.9%
TOTAL PLANS613554+10.6%
Top-Up SalesNZ$18,754NZ$10,821+73.3%
Voucher SalesNZ$8,613NZ$25,922-66.8%
GROSS SALES (Inc GST)NZ$27,367NZ$36,743-25.5%
Voucher Plans Redeemed (excluded)90116-22.4%
  Redeemed New3092-67.4%
  Redeemed Existing6024+150.0%
Voucher Redemption Value (excluded)NZ$11,380NZ$19,619-42.0%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Month to Date (to Yesterday) — 2026-06-01 to 2026-06-23 vs LY

Total Plans
13,773 +16.2%
LY: 11,854
Top-Up + Vouchers Bought
TY Top-Up: 11,381 · VB: 2,392
Excludes voucher redemptions: 2,162 (LY 1,818)
Top-Up Plans (ADYEN)
11,381 +23.4%
LY: 9,221
TY New: 609 · Existing: 10,772
LY New: 636 · Existing: 8,585
Vouchers Bought
2,392 -9.2%
LY: 2,633
TY NZ$333,100 gross
LY NZ$459,923 gross
Gross Sales (Inc GST)
NZ$711,503.87 +0.6%
LY: NZ$707,395.32
TY: TopUp NZ$378,404 + Voucher NZ$333,100
Excludes voucher redemptions: NZ$306,217 (LY NZ$275,956)

Active Base — as of 2026-06-23 (latest available snapshot)

Total Active Customers
74,225
Prior month-end (2026-05): 74,181
Total 365-Day Active Plans
61,599
Prior month-end (2026-05): 61,348
Total 30-Day Active Plans
10,542
Prior month-end (2026-05): 10,577
Snapshot As-Of
2026-06-23
Point-in-time totals (not period flows)

Plans Composition: TY vs LY

Top-Up New/Existing + Voucher Bought New/Existing (est.).

Gross Sales (Inc GST): TY vs LY

Source: rpt daily metrics TotalSales (excl. voucher redemptions).

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,392 (NZ$333,100) · LY 2,633 (NZ$459,923) · YoY count -9.2% · N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 15 Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers

MetricTYLYYoY
Top-Up Plans (ADYEN)11,3819,221+23.4%
  New (Top-Up)609636-4.2%
  Existing (Top-Up)10,7728,585+25.5%
Vouchers Bought2,3922,633-9.2%
  New (Voucher Bought) - count (est.)1,0641,909-44.3%
  New (Voucher Bought) - gross (est.)NZ$129,401NZ$310,236-58.3%
  Existing (Voucher Bought) - count (est.)1,328724+83.4%
  Existing (Voucher Bought) - gross (est.)NZ$203,699NZ$149,687+36.1%
TOTAL PLANS13,77311,854+16.2%
Top-Up SalesNZ$378,404NZ$247,472+52.9%
Voucher SalesNZ$333,100NZ$459,923-27.6%
GROSS SALES (Inc GST)NZ$711,504NZ$707,395+0.6%
Voucher Plans Redeemed (excluded)2,1621,818+18.9%
  Redeemed New9621,318-27.0%
  Redeemed Existing1,200500+140.0%
Voucher Redemption Value (excluded)NZ$306,217NZ$275,956+11.0%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Financial Year to Date (to Yesterday) — 2025-07-01 to 2026-06-23 vs LY

Total Plans
253,834 +16.3%
LY: 218,179
Top-Up + Vouchers Bought
TY Top-Up: 174,629 · VB: 79,205
Excludes voucher redemptions: 77,743 (LY 63,689)
Top-Up Plans (ADYEN)
174,629 +17.8%
LY: 148,244
TY New: 11,548 · Existing: 163,081
LY New: 10,257 · Existing: 137,987
Vouchers Bought
79,205 +13.3%
LY: 69,935
TY NZ$12,169,825 gross
LY NZ$10,485,827 gross
Gross Sales (Inc GST)
NZ$19,087,283.74 +18.3%
LY: NZ$16,133,397.73
TY: TopUp NZ$6,917,459 + Voucher NZ$12,169,825
Excludes voucher redemptions: NZ$12,094,264 (LY NZ$9,710,876)

Plans Composition: TY vs LY

Top-Up New/Existing + Voucher Bought New/Existing (est.).

Gross Sales (Inc GST): TY vs LY

Source: rpt daily metrics TotalSales (excl. voucher redemptions).

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 79,205 (NZ$12,169,825) · LY 69,935 (NZ$10,485,827) · YoY count +13.3% · N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 15 Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers

MetricTYLYYoY
Top-Up Plans (ADYEN)174,629148,244+17.8%
  New (Top-Up)11,54810,257+12.6%
  Existing (Top-Up)163,081137,987+18.2%
Vouchers Bought79,20569,935+13.3%
  New (Voucher Bought) - count (est.)33,66639,857-15.5%
  New (Voucher Bought) - gross (est.)NZ$4,745,719NZ$5,440,430-12.8%
  Existing (Voucher Bought) - count (est.)45,53930,078+51.4%
  Existing (Voucher Bought) - gross (est.)NZ$7,424,106NZ$5,045,397+47.1%
TOTAL PLANS253,834218,179+16.3%
Top-Up SalesNZ$6,917,459NZ$5,647,571+22.5%
Voucher SalesNZ$12,169,825NZ$10,485,827+16.1%
GROSS SALES (Inc GST)NZ$19,087,284NZ$16,133,398+18.3%
Voucher Plans Redeemed (excluded)77,74363,689+22.1%
  Redeemed New33,04536,297-9.0%
  Redeemed Existing44,69827,392+63.2%
Voucher Redemption Value (excluded)NZ$12,094,264NZ$9,710,876+24.5%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Summary & Key Takeaways — Tuesday, 23 June 2026

Going well

Needs attention

Active Base — as of 2026-06-23 (latest available snapshot)

Total Active Customers
74,225
Prior month-end (2026-05): 74,181
Total 365-Day Active Plans
61,599
Prior month-end (2026-05): 61,348
Total 30-Day Active Plans
10,542
Prior month-end (2026-05): 10,577
Snapshot As-Of
2026-06-23
Point-in-time totals (not period flows)

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD inc GST). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Trends — Active Customers & Plans

Total Active Customers (Monthly EOM)

Total Active Customers (Quarterly EOQ)

365-Day Active Plans (Monthly EOM)

30-Day Active Plans (Monthly EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total here matches the report's Gross Sales (Inc GST) definition (excludes voucher redemptions). The current month (2026-06 (MTD to 23 Jun 2026)) is month-to-date up to 23 Jun 2026.
MonthAuto-Renew (Top-Up)Voucher SalesTotal (Gross Sales Inc GST)
2023-07NZ$275,502NZ$50,745NZ$326,247
2023-08NZ$358,329NZ$1,193,962NZ$1,552,292
2023-09NZ$524,282NZ$52,585NZ$576,867
2023-10NZ$298,786NZ$348,250NZ$647,036
2023-11NZ$327,911NZ$2,449,920NZ$2,777,831
2023-12NZ$476,659NZ$619,745NZ$1,096,404
2024-01NZ$444,151NZ$433,160NZ$877,311
2024-02NZ$298,573NZ$78,350NZ$376,923
2024-03NZ$315,040NZ$720,910NZ$1,035,950
2024-04NZ$330,744NZ$136,675NZ$467,420
2024-05NZ$344,831NZ$43,040NZ$387,871
2024-06NZ$320,288NZ$49,050NZ$369,338
2024-07NZ$306,585NZ$46,065NZ$352,650
2024-08NZ$444,162NZ$1,317,760NZ$1,761,922
2024-09NZ$511,495NZ$643,266NZ$1,154,761
2024-10NZ$352,341NZ$514,250NZ$866,591
2024-11NZ$629,834NZ$3,651,275NZ$4,281,109
2024-12NZ$830,718NZ$980,368NZ$1,811,086
2025-01NZ$741,232NZ$706,175NZ$1,447,407
2025-02NZ$336,445NZ$549,760NZ$886,205
2025-03NZ$415,316NZ$1,286,240NZ$1,701,556
2025-04NZ$427,217NZ$66,500NZ$493,717
2025-05NZ$404,753NZ$264,245NZ$668,998
2025-06NZ$322,415NZ$675,200NZ$997,615
2025-07NZ$326,822NZ$174,732NZ$501,554
2025-08NZ$510,975NZ$804,556NZ$1,315,531
2025-09NZ$700,719NZ$400,961NZ$1,101,680
2025-10NZ$445,515NZ$213,189NZ$658,704
2025-11NZ$602,193NZ$5,975,508NZ$6,577,701
2025-12NZ$1,168,892NZ$1,695,489NZ$2,864,381
2026-01NZ$540,784NZ$569,053NZ$1,109,837
2026-02NZ$518,314NZ$161,650NZ$679,964
2026-03NZ$620,240NZ$1,000,098NZ$1,620,338
2026-04NZ$584,496NZ$460,115NZ$1,044,611
2026-05NZ$520,105NZ$381,374NZ$901,479
2026-06 (MTD to 23 Jun 2026)NZ$378,404NZ$333,100NZ$711,504

ARPU (TTM Monthly) — last 36 months

ARPU TTM = (trailing 12 months captured revenue / average of 13 month-end active customers) / 12. Revenue source: fct_kogan_mobile_nz_payments_captured (State=CAPTURED). Latest month is partial to 23 Jun 2026.

Activations (new mobile numbers)

Activations by Month

Activations by Quarter

Current quarter is partial (to 23 Jun 2026).
Port-IN data source: rpt_kogan_mobile_nz_plans.KmnzPortedInProvider (the carrier each customer ported FROM), counted by distinct mobile number on KmnzPortedInDate. Port-OUT is NOT currently tracked in the NZ data warehouse — there is no NZ equivalent of the Australian fct_kogan_mobile_au_exits.GainingCarrier. See the Port-OUT section below.
Port-Ins Yesterday
6 -90.3%
LY: 62
Top TY: One NZ (3) · Top LY: One NZ (22)
Port-Ins MTD
492 -41.1%
LY: 836
Top TY: One NZ (141) · Top LY: One NZ (249)
Port-Ins FYTD
18,192 -22.4%
LY: 23,438
Top TY: One NZ (5,971) · Top LY: One NZ (7,760)
Port-Ins Lifetime
95,770
Top: One NZ (26,585)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Top 12 previous carriers by distinct ported-in mobiles.

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime carriers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ141249-43.4%
Spark94162-42.0%
2degrees80176-54.5%
Skinny125125+0.0%
Mighty Mobile1622-27.3%
2degrees NextGen Mobile531-83.9%
Warehouse1122-50.0%
Contact Mobile410-60.0%
Mercury Mobile49-55.6%
MyRepublic Mobile310-70.0%
Nova Energy Mobile36-50.0%
Kiwi Mobile26-66.7%
Megatel06-100.0%
Slingshot NextGen Mobile22+0.0%
Telsim NZ10+0.0%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ5,9717,760-23.1%
2degrees3,9904,636-13.9%
Spark3,2994,039-18.3%
Skinny2,4283,516-30.9%
2degrees NextGen Mobile607860-29.4%
Warehouse373667-44.1%
Contact Mobile255271-5.9%
Mighty Mobile312207+50.7%
MyRepublic Mobile178218-18.3%
Megatel137197-30.5%
Kiwi Mobile111203-45.3%
Mercury Mobile165118+39.8%
Slingshot NextGen Mobile95122-22.1%
Kiwi Mobile SPID0167-100.0%
Rocket Mobile0165-100.0%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.