Kogan Mobile NZ — Daily Sales Report

Yesterday — Sunday, 02 August 2026

TOTAL PLANS

540 +15.9%

LY: 466

Top-Up + Vouchers Bought

TY Top-Up 500 · VB 40

Excludes voucher redemptions: 75 (LY 60)

TOP-UP PLANS (ADYEN)

500 +18.2%

LY: 423

TY New: 19 · Existing: 481

LY New: 30 · Existing: 393

VOUCHERS BOUGHT

40 -7%

LY: 43

TY NZ$1,960 gross

LY NZ$6,012 gross

GROSS SALES (Inc GST)

NZ$18,168 +1%

LY: NZ$17,992

TY: TopUp NZ$16,208 + Voucher NZ$1,960

Excludes voucher redemptions: NZ$11,978 (LY NZ$9,017)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 02 August 2026 vs Saturday, 02 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	500	423	+18.2%
New (Top-Up)	19	30	-36.7%
Existing (Top-Up)	481	393	+22.4%
Vouchers Bought	40	43	-7%
New (Voucher Bought) - count (est.)	27	37	-27%
New (Voucher Bought) - gross (est.)	NZ$1,164	NZ$4,872	-76.1%
Existing (Voucher Bought) - count (est.)	13	6	+116.7%
Existing (Voucher Bought) - gross (est.)	NZ$796	NZ$1,140	-30.2%
TOTAL PLANS	540	466	+15.9%
Top-Up Sales	NZ$16,208	NZ$11,980	+35.3%
Voucher Sales	NZ$1,960	NZ$6,012	-67.4%
GROSS SALES (Inc GST)	NZ$18,168	NZ$17,992	+1%
Voucher Plans Redeemed (excluded)	75	60	+25%
Redeemed New / Existing	50	51	-2%
Voucher Redemption Value (excluded)	NZ$11,978	NZ$9,017	+32.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	8	110	118
LARGE (30 Days \| 15GB)	5	104	109
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	0	59	59
EXTRA LARGE (365 Days \| 32GB Per Month)	27	19	46
Medium Data Pack	1	34	35
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	33	35
MEDIUM (30 Days \| 4GB)	1	29	30
Small Data Pack	1	27	28
Large Data Pack	1	20	21
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	14	0	14
International Roaming Add-On (Data Only)	0	13	13
International Roaming Add-On (Calls & Data)	0	11	11

Month to Date (to 02 Aug 2026)

TOTAL PLANS

1,135 +17.6%

LY: 965

Top-Up + Vouchers Bought

TY Top-Up 1,061 · VB 74

Excludes voucher redemptions: 160 (LY 138)

TOP-UP PLANS (ADYEN)

1,061 +22.1%

LY: 869

TY New: 48 · Existing: 1,013

LY New: 60 · Existing: 809

VOUCHERS BOUGHT

74 -22.9%

LY: 96

TY NZ$3,710 gross

LY NZ$15,946 gross

GROSS SALES (Inc GST)

NZ$35,883 -11.6%

LY: NZ$40,574

TY: TopUp NZ$32,173 + Voucher NZ$3,710

Excludes voucher redemptions: NZ$26,862 (LY NZ$19,493)

Active Base — as of 2026-08-02 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,589

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,500

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,685

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-02

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 74 (NZ$3,710) · LY 96 (NZ$15,946) · YoY count -22.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	1,061	869	+22.1%
New (Top-Up)	48	60	-20%
Existing (Top-Up)	1,013	809	+25.2%
Vouchers Bought	74	96	-22.9%
New (Voucher Bought) - count (est.)	50	72	-30.6%
New (Voucher Bought) - gross (est.)	NZ$2,325	NZ$10,536	-77.9%
Existing (Voucher Bought) - count (est.)	24	24	+0%
Existing (Voucher Bought) - gross (est.)	NZ$1,385	NZ$5,411	-74.4%
TOTAL PLANS	1,135	965	+17.6%
Top-Up Sales	NZ$32,173	NZ$24,628	+30.6%
Voucher Sales	NZ$3,710	NZ$15,946	-76.7%
GROSS SALES (Inc GST)	NZ$35,883	NZ$40,574	-11.6%
Voucher Plans Redeemed (excluded)	160	138	+15.9%
Redeemed New / Existing	108	103	+4.9%
Voucher Redemption Value (excluded)	NZ$26,862	NZ$19,493	+37.8%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	16	216	232
LARGE (30 Days \| 15GB)	8	198	206
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	119	120
EXTRA LARGE (365 Days \| 32GB Per Month)	62	37	99
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	9	72	81
Medium Data Pack	1	79	80
MEDIUM (30 Days \| 4GB)	4	74	78
Small Data Pack	1	67	68
Large Data Pack	3	57	60
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	26	0	26
International Roaming Add-On (Calls & Data)	0	25	25
International Roaming Add-On (Data Only)	0	20	20
SMALL (365 Days \| 1.5GB Per 30 Days)	1	17	18
International Calls Add-On	2	15	17
LARGE (365 Days \| 15GB Per 30 Days)	3	13	16
EXTRA LARGE (30 Days \| 32GB)	0	15	15
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	13	13
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	10	2	12
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	5	5	10
MEDIUM STUDENT (30 Days \| 15GB)	2	4	6

Financial Year to Date (2026-07-01 to 02 Aug 2026)

TOTAL PLANS

21,217 +37.1%

LY: 15,471

Top-Up + Vouchers Bought

TY Top-Up 17,475 · VB 3,742

Excludes voucher redemptions: 2,539 (LY 2,449)

TOP-UP PLANS (ADYEN)

17,475 +30.5%

LY: 13,392

TY New: 1,030 · Existing: 16,445

LY New: 863 · Existing: 12,529

VOUCHERS BOUGHT

3,742 +80%

LY: 2,079

TY NZ$647,315 gross

LY NZ$190,678 gross

GROSS SALES (Inc GST)

NZ$1,182,421 +118.1%

LY: NZ$542,129

TY: TopUp NZ$535,106 + Voucher NZ$647,315

Excludes voucher redemptions: NZ$358,289 (LY NZ$299,225)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,742 (NZ$647,315) · LY 2,079 (NZ$190,678) · YoY count +80% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	17,475	13,392	+30.5%
New (Top-Up)	1,030	863	+19.4%
Existing (Top-Up)	16,445	12,529	+31.3%
Vouchers Bought	3,742	2,079	+80%
New (Voucher Bought) - count (est.)	2,084	1,573	+32.5%
New (Voucher Bought) - gross (est.)	NZ$318,576	NZ$142,070	+124.2%
Existing (Voucher Bought) - count (est.)	1,658	506	+227.7%
Existing (Voucher Bought) - gross (est.)	NZ$328,739	NZ$48,608	+576.3%
TOTAL PLANS	21,217	15,471	+37.1%
Top-Up Sales	NZ$535,106	NZ$351,451	+52.3%
Voucher Sales	NZ$647,315	NZ$190,678	+239.5%
GROSS SALES (Inc GST)	NZ$1,182,421	NZ$542,129	+118.1%
Voucher Plans Redeemed (excluded)	2,539	2,449	+3.7%
Redeemed New / Existing	1,414	1,853	-23.7%
Voucher Redemption Value (excluded)	NZ$358,289	NZ$299,225	+19.7%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	442	3,665	4,107
LARGE (30 Days \| 15GB)	138	2,850	2,988
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	106	1,982	2,088
Medium Data Pack	50	1,560	1,610
MEDIUM (30 Days \| 4GB)	70	1,097	1,167
Large Data Pack	35	1,059	1,094
Small Data Pack	26	946	972
EXTRA LARGE (365 Days \| 32GB Per Month)	443	504	947
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	53	790	843
International Roaming Add-On (Calls & Data)	23	525	548
International Roaming Add-On (Data Only)	19	358	377
LARGE (365 Days \| 15GB Per 30 Days)	56	311	367
International Calls Add-On	27	334	361
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	352	0	352
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	15	301	316
EXTRA LARGE (30 Days \| 32GB)	11	299	310
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	54	247	301
LARGE (365 Days \| 15GB Per Month)	122	175	297
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	234	61	295
SMALL (365 Days \| 1.5GB Per 30 Days)	75	180	255

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,182,421, up +118.1% YoY.
FYTD Total Plans 21,217, up +37.1% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 1,135, +17.6% YoY.
Active base at 02 Aug 2026: 74,589 customers.

Needs Attention

Yesterday Gross Sales NZ$18,168, +1% vs same day LY.
MTD Gross Sales NZ$35,883, -11.6% YoY.
MTD & FYTD Vouchers Bought count -22.9% / +80% YoY.

Active Base — as of 2026-08-02 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,589

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,500

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,685

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-02

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 02 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 02 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 02 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

22 -8.3%

LY: 24

Top TY: One NZ (8)

Top LY: One NZ (7)

PORT-INS MTD

51 -8.9%

LY: 56

Top TY: One NZ (14)

Top LY: One NZ (17)

PORT-INS FYTD

750 -31.8%

LY: 1,099

Top TY: One NZ (235)

Top LY: One NZ (329)

PORT-INS LIFETIME

98,196

Top: One NZ (27,118)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	14	17	-17.6%
2degrees	14	16	-12.5%
Skinny	9	9	+0%
Spark	9	7	+28.6%
Mighty Mobile	2	2	+0%
2degrees NextGen Mobile	2	2	+0%
MyRepublic Mobile	0	2	-100%
Mercury Mobile	1	0	n/a
Warehouse	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	235	329	-28.6%
Spark	146	242	-39.7%
2degrees	146	216	-32.4%
Skinny	131	173	-24.3%
2degrees NextGen Mobile	15	48	-68.8%
Mighty Mobile	20	19	+5.3%
Warehouse	9	18	-50%
MyRepublic Mobile	5	13	-61.5%
Contact Mobile	9	9	+0%
Mercury Mobile	7	8	-12.5%
Telsim NZ	14	0	n/a
Nova Energy Mobile	7	7	+0%
Slingshot NextGen Mobile	3	6	-50%
Kiwi Mobile	2	6	-66.7%
Megatel	0	3	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.