Kogan Mobile NZ — Daily Sales Report

Yesterday: Thursday, 02 July 2026  |  Generated 03 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Thursday, 02 July 2026

TOTAL PLANS
622 +24.2%
LY: 501
Top-Up + Vouchers Bought
TY Top-Up 541 · VB 81
Excludes voucher redemptions: 85 (LY 79)
TOP-UP PLANS (ADYEN)
541 +27.9%
LY: 423
TY New: 37 · Existing: 504
LY New: 26 · Existing: 397
VOUCHERS BOUGHT
81 +3.8%
LY: 78
TY NZ$5,392 gross
LY NZ$2,275 gross
GROSS SALES (Inc GST)
NZ$24,322 +89.9%
LY: NZ$12,807
TY: TopUp NZ$18,930 + Voucher NZ$5,392
Excludes voucher redemptions: NZ$6,157 (LY NZ$10,244)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 02 July 2026 vs Wednesday, 02 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)541423+27.9%
  New (Top-Up)3726+42.3%
  Existing (Top-Up)504397+27%
Vouchers Bought8178+3.8%
  New (Voucher Bought) - count (est.)4361-29.5%
  New (Voucher Bought) - gross (est.)NZ$1,990NZ$1,852+7.4%
  Existing (Voucher Bought) - count (est.)3817+123.5%
  Existing (Voucher Bought) - gross (est.)NZ$3,402NZ$423+705%
TOTAL PLANS622501+24.2%
Top-Up SalesNZ$18,930NZ$10,532+79.7%
Voucher SalesNZ$5,392NZ$2,275+137%
GROSS SALES (Inc GST)NZ$24,322NZ$12,807+89.9%
Voucher Plans Redeemed (excluded)8579+7.6%
  Redeemed New / Existing4562-27.4%
Voucher Redemption Value (excluded)NZ$6,157NZ$10,244-39.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)13113126
LARGE (30 Days | 15GB)79097
LARGE (30 Days | 15GB) Long Weekend Special NOSIM16263
MEDIUM (30 Days | 4GB)04848
Medium Data Pack14041
Large Data Pack22830
Small Data Pack12425
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM51924
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM41822
LARGE (30 Days | 15GB) - $5 Starter Pack Offer16016
International Roaming Add-On (Calls & Data)11415
MEDIUM (30 Days | 4GB) June/July 2026 Promo9413

Month to Date (to 02 Jul 2026)

TOTAL PLANS
1,303 +29%
LY: 1,010
Top-Up + Vouchers Bought
TY Top-Up 1,122 · VB 181
Excludes voucher redemptions: 174 (LY 172)
TOP-UP PLANS (ADYEN)
1,122 +25.5%
LY: 894
TY New: 74 · Existing: 1,048
LY New: 62 · Existing: 832
VOUCHERS BOUGHT
181 +56%
LY: 116
TY NZ$14,400 gross
LY NZ$3,975 gross
GROSS SALES (Inc GST)
NZ$52,802 +92.8%
LY: NZ$27,381
TY: TopUp NZ$38,402 + Voucher NZ$14,400
Excludes voucher redemptions: NZ$19,865 (LY NZ$23,728)

Active Base — as of 2026-07-02 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,208
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,362
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,646
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-02
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 181 (NZ$14,400) · LY 116 (NZ$3,975) · YoY count +56% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)1,122894+25.5%
  New (Top-Up)7462+19.4%
  Existing (Top-Up)1,048832+26%
Vouchers Bought181116+56%
  New (Voucher Bought) - count (est.)8090-11.1%
  New (Voucher Bought) - gross (est.)NZ$5,216NZ$3,017+72.9%
  Existing (Voucher Bought) - count (est.)10126+288.5%
  Existing (Voucher Bought) - gross (est.)NZ$9,184NZ$958+858.5%
TOTAL PLANS1,3031,010+29%
Top-Up SalesNZ$38,402NZ$23,406+64.1%
Voucher SalesNZ$14,400NZ$3,975+262.3%
GROSS SALES (Inc GST)NZ$52,802NZ$27,381+92.8%
Voucher Plans Redeemed (excluded)174172+1.2%
  Redeemed New / Existing77133-42.1%
Voucher Redemption Value (excluded)NZ$19,865NZ$23,728-16.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)31243274
LARGE (30 Days | 15GB)15178193
LARGE (30 Days | 15GB) Long Weekend Special NOSIM3131134
Medium Data Pack399102
MEDIUM (30 Days | 4GB)28385
Small Data Pack26062
Large Data Pack25759
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM63844
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM63642
LARGE (365 Days | 15GB Per Month)122335
EXTRA LARGE (365 Days | 32GB Per Month)82230
LARGE (365 Days | 15GB Per 30 Days)12930
International Roaming Add-On (Calls & Data)22729
MEDIUM (30 Days | 4GB) June/July 2026 Promo14721
International Calls Add-On21820
EXTRA LARGE (30 Days | 32GB)02020
International Roaming Add-On (Data Only)02020
SMALL (365 Days | 1.5GB Per 30 Days)71320
EXTRA LARGE (30 Days | 32GB) LWS NOSIM01919
LARGE (30 Days | 15GB) - $5 Starter Pack Offer19019

Financial Year to Date (2026-07-01 to 02 Jul 2026)

TOTAL PLANS
1,303 +29%
LY: 1,010
Top-Up + Vouchers Bought
TY Top-Up 1,122 · VB 181
Excludes voucher redemptions: 174 (LY 172)
TOP-UP PLANS (ADYEN)
1,122 +25.5%
LY: 894
TY New: 74 · Existing: 1,048
LY New: 62 · Existing: 832
VOUCHERS BOUGHT
181 +56%
LY: 116
TY NZ$14,400 gross
LY NZ$3,975 gross
GROSS SALES (Inc GST)
NZ$52,802 +92.8%
LY: NZ$27,381
TY: TopUp NZ$38,402 + Voucher NZ$14,400
Excludes voucher redemptions: NZ$19,865 (LY NZ$23,728)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 181 (NZ$14,400) · LY 116 (NZ$3,975) · YoY count +56% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)1,122894+25.5%
  New (Top-Up)7462+19.4%
  Existing (Top-Up)1,048832+26%
Vouchers Bought181116+56%
  New (Voucher Bought) - count (est.)8090-11.1%
  New (Voucher Bought) - gross (est.)NZ$5,216NZ$3,017+72.9%
  Existing (Voucher Bought) - count (est.)10126+288.5%
  Existing (Voucher Bought) - gross (est.)NZ$9,184NZ$958+858.5%
TOTAL PLANS1,3031,010+29%
Top-Up SalesNZ$38,402NZ$23,406+64.1%
Voucher SalesNZ$14,400NZ$3,975+262.3%
GROSS SALES (Inc GST)NZ$52,802NZ$27,381+92.8%
Voucher Plans Redeemed (excluded)174172+1.2%
  Redeemed New / Existing77133-42.1%
Voucher Redemption Value (excluded)NZ$19,865NZ$23,728-16.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)31243274
LARGE (30 Days | 15GB)15178193
LARGE (30 Days | 15GB) Long Weekend Special NOSIM3131134
Medium Data Pack399102
MEDIUM (30 Days | 4GB)28385
Small Data Pack26062
Large Data Pack25759
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM63844
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM63642
LARGE (365 Days | 15GB Per Month)122335
EXTRA LARGE (365 Days | 32GB Per Month)82230
LARGE (365 Days | 15GB Per 30 Days)12930
International Roaming Add-On (Calls & Data)22729
MEDIUM (30 Days | 4GB) June/July 2026 Promo14721
International Calls Add-On21820
EXTRA LARGE (30 Days | 32GB)02020
International Roaming Add-On (Data Only)02020
SMALL (365 Days | 1.5GB Per 30 Days)71320
EXTRA LARGE (30 Days | 32GB) LWS NOSIM01919
LARGE (30 Days | 15GB) - $5 Starter Pack Offer19019

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$52,802, up +92.8% YoY.
  • FYTD Total Plans 1,303, up +29% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 1,303, +29% YoY.
  • Active base at 02 Jul 2026: 74,208 customers.

Needs Attention

  • Yesterday Gross Sales NZ$24,322, +89.9% vs same day LY.
  • MTD Gross Sales NZ$52,802, +92.8% YoY.
  • MTD & FYTD Vouchers Bought count +56% / +56% YoY.

Active Base — as of 2026-07-02 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,208
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,362
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,646
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-02
Latest available snapshot on/before yesterday

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 02 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 02 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
12 -65.7%
LY: 35
Top TY: 2degrees (4)
Top LY: Spark (9)
PORT-INS MTD
33 -61.2%
LY: 85
Top TY: Spark (10)
Top LY: One NZ (19)
PORT-INS FYTD
33 -61.2%
LY: 85
Top TY: Spark (10)
Top LY: One NZ (19)
PORT-INS LIFETIME
97,448
Top: One NZ (26,874)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
Spark1016-37.5%
One NZ419-78.9%
2degrees518-72.2%
Skinny811-27.3%
2degrees NextGen Mobile07-100%
MyRepublic Mobile13-66.7%
Slingshot NextGen Mobile03-100%
Mighty Mobile21+100%
Warehouse03-100%
Telsim NZ20n/a
Nova Energy Mobile02-100%
Orcon Next Generation10n/a
Kiwi Mobile01-100%
Megatel01-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
Spark1016-37.5%
One NZ419-78.9%
2degrees518-72.2%
Skinny811-27.3%
2degrees NextGen Mobile07-100%
MyRepublic Mobile13-66.7%
Warehouse03-100%
Slingshot NextGen Mobile03-100%
Mighty Mobile21+100%
Telsim NZ20n/a
Nova Energy Mobile02-100%
Megatel01-100%
Kiwi Mobile01-100%
Orcon Next Generation10n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.