Kogan Mobile NZ — Daily Sales Report

Yesterday: Monday, 06 July 2026  |  Generated 07 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Monday, 06 July 2026

TOTAL PLANS
565 +32.3%
LY: 427
Top-Up + Vouchers Bought
TY Top-Up 467 · VB 98
Excludes voucher redemptions: 84 (LY 76)
TOP-UP PLANS (ADYEN)
467 +24.9%
LY: 374
TY New: 33 · Existing: 434
LY New: 27 · Existing: 347
VOUCHERS BOUGHT
98 +84.9%
LY: 53
TY NZ$9,992 gross
LY NZ$2,680 gross
GROSS SALES (Inc GST)
NZ$24,838 +83.3%
LY: NZ$13,554
TY: TopUp NZ$14,846 + Voucher NZ$9,992
Excludes voucher redemptions: NZ$10,224 (LY NZ$10,216)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 06 July 2026 vs Sunday, 06 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)467374+24.9%
  New (Top-Up)3327+22.2%
  Existing (Top-Up)434347+25.1%
Vouchers Bought9853+84.9%
  New (Voucher Bought) - count (est.)4443+2.3%
  New (Voucher Bought) - gross (est.)NZ$3,368NZ$2,165+55.6%
  Existing (Voucher Bought) - count (est.)5410+440%
  Existing (Voucher Bought) - gross (est.)NZ$6,624NZ$515+1185%
TOTAL PLANS565427+32.3%
Top-Up SalesNZ$14,846NZ$10,874+36.5%
Voucher SalesNZ$9,992NZ$2,680+272.8%
GROSS SALES (Inc GST)NZ$24,838NZ$13,554+83.3%
Voucher Plans Redeemed (excluded)8476+10.5%
  Redeemed New / Existing3862-38.7%
Voucher Redemption Value (excluded)NZ$10,224NZ$10,216+0.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1797114
LARGE (30 Days | 15GB)55257
LARGE (30 Days | 15GB) Long Weekend Special NOSIM15152
Medium Data Pack14445
Large Data Pack13031
MEDIUM (30 Days | 4GB)22830
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM22628
Small Data Pack22325
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM41620
International Roaming Add-On (Calls & Data)01919
International Roaming Add-On (Data Only)11718
LARGE (365 Days | 15GB Per Month)8816

Month to Date (to 06 Jul 2026)

TOTAL PLANS
3,657 +30.4%
LY: 2,805
Top-Up + Vouchers Bought
TY Top-Up 3,141 · VB 516
Excludes voucher redemptions: 478 (LY 504)
TOP-UP PLANS (ADYEN)
3,141 +27.7%
LY: 2,460
TY New: 213 · Existing: 2,928
LY New: 170 · Existing: 2,290
VOUCHERS BOUGHT
516 +49.6%
LY: 345
TY NZ$45,531 gross
LY NZ$14,354 gross
GROSS SALES (Inc GST)
NZ$148,203 +90.2%
LY: NZ$77,917
TY: TopUp NZ$102,672 + Voucher NZ$45,531
Excludes voucher redemptions: NZ$55,975 (LY NZ$69,822)

Active Base — as of 2026-07-06 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,212
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,312
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,681
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-06
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 516 (NZ$45,531) · LY 345 (NZ$14,354) · YoY count +49.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)3,1412,460+27.7%
  New (Top-Up)213170+25.3%
  Existing (Top-Up)2,9282,290+27.9%
Vouchers Bought516345+49.6%
  New (Voucher Bought) - count (est.)233268-13.1%
  New (Voucher Bought) - gross (est.)NZ$16,935NZ$11,241+50.7%
  Existing (Voucher Bought) - count (est.)28377+267.5%
  Existing (Voucher Bought) - gross (est.)NZ$28,596NZ$3,113+818.6%
TOTAL PLANS3,6572,805+30.4%
Top-Up SalesNZ$102,672NZ$63,563+61.5%
Voucher SalesNZ$45,531NZ$14,354+217.2%
GROSS SALES (Inc GST)NZ$148,203NZ$77,917+90.2%
Voucher Plans Redeemed (excluded)478504-5.2%
  Redeemed New / Existing216391-44.8%
Voucher Redemption Value (excluded)NZ$55,975NZ$69,822-19.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)93649742
LARGE (30 Days | 15GB)36505541
LARGE (30 Days | 15GB) Long Weekend Special NOSIM17336353
Medium Data Pack12285297
Large Data Pack6193199
MEDIUM (30 Days | 4GB)7190197
Small Data Pack6165171
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM12137149
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM1895113
International Roaming Add-On (Calls & Data)696102
LARGE (365 Days | 15GB Per Month)395493
EXTRA LARGE (365 Days | 32GB Per Month)206686
LARGE (365 Days | 15GB Per 30 Days)87482
International Calls Add-On36265
MEDIUM (30 Days | 4GB) June/July 2026 Promo452065
International Roaming Add-On (Data Only)36164
EXTRA LARGE (30 Days | 32GB)25658
EXTRA LARGE (30 Days | 32GB) LWS NOSIM25153
LARGE (30 Days | 15GB) - $5 Starter Pack Offer49049
SMALL (365 Days | 1.5GB Per 30 Days)152742

Financial Year to Date (2026-07-01 to 06 Jul 2026)

TOTAL PLANS
3,657 +30.4%
LY: 2,805
Top-Up + Vouchers Bought
TY Top-Up 3,141 · VB 516
Excludes voucher redemptions: 478 (LY 504)
TOP-UP PLANS (ADYEN)
3,141 +27.7%
LY: 2,460
TY New: 213 · Existing: 2,928
LY New: 170 · Existing: 2,290
VOUCHERS BOUGHT
516 +49.6%
LY: 345
TY NZ$45,531 gross
LY NZ$14,354 gross
GROSS SALES (Inc GST)
NZ$148,203 +90.2%
LY: NZ$77,917
TY: TopUp NZ$102,672 + Voucher NZ$45,531
Excludes voucher redemptions: NZ$55,975 (LY NZ$69,822)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 516 (NZ$45,531) · LY 345 (NZ$14,354) · YoY count +49.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)3,1412,460+27.7%
  New (Top-Up)213170+25.3%
  Existing (Top-Up)2,9282,290+27.9%
Vouchers Bought516345+49.6%
  New (Voucher Bought) - count (est.)233268-13.1%
  New (Voucher Bought) - gross (est.)NZ$16,935NZ$11,241+50.7%
  Existing (Voucher Bought) - count (est.)28377+267.5%
  Existing (Voucher Bought) - gross (est.)NZ$28,596NZ$3,113+818.6%
TOTAL PLANS3,6572,805+30.4%
Top-Up SalesNZ$102,672NZ$63,563+61.5%
Voucher SalesNZ$45,531NZ$14,354+217.2%
GROSS SALES (Inc GST)NZ$148,203NZ$77,917+90.2%
Voucher Plans Redeemed (excluded)478504-5.2%
  Redeemed New / Existing216391-44.8%
Voucher Redemption Value (excluded)NZ$55,975NZ$69,822-19.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)93649742
LARGE (30 Days | 15GB)36505541
LARGE (30 Days | 15GB) Long Weekend Special NOSIM17336353
Medium Data Pack12285297
Large Data Pack6193199
MEDIUM (30 Days | 4GB)7190197
Small Data Pack6165171
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM12137149
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM1895113
International Roaming Add-On (Calls & Data)696102
LARGE (365 Days | 15GB Per Month)395493
EXTRA LARGE (365 Days | 32GB Per Month)206686
LARGE (365 Days | 15GB Per 30 Days)87482
International Calls Add-On36265
MEDIUM (30 Days | 4GB) June/July 2026 Promo452065
International Roaming Add-On (Data Only)36164
EXTRA LARGE (30 Days | 32GB)25658
EXTRA LARGE (30 Days | 32GB) LWS NOSIM25153
LARGE (30 Days | 15GB) - $5 Starter Pack Offer49049
SMALL (365 Days | 1.5GB Per 30 Days)152742

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$148,203, up +90.2% YoY.
  • FYTD Total Plans 3,657, up +30.4% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 3,657, +30.4% YoY.
  • Active base at 06 Jul 2026: 74,212 customers.

Needs Attention

  • Yesterday Gross Sales NZ$24,838, +83.3% vs same day LY.
  • MTD Gross Sales NZ$148,203, +90.2% YoY.
  • MTD & FYTD Vouchers Bought count +49.6% / +49.6% YoY.

Active Base — as of 2026-07-06 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,212
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,312
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,681
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-06
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 06 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 06 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 06 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
15 +275%
LY: 4
Top TY: One NZ (5)
Top LY: One NZ (2)
PORT-INS MTD
103 -48.8%
LY: 201
Top TY: One NZ (25)
Top LY: One NZ (54)
PORT-INS FYTD
103 -48.8%
LY: 201
Top TY: One NZ (25)
Top LY: One NZ (54)
PORT-INS LIFETIME
97,525
Top: One NZ (26,897)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ2554-53.7%
Spark2546-45.7%
2degrees1836-50%
Skinny2328-17.9%
2degrees NextGen Mobile214-85.7%
Warehouse16-83.3%
MyRepublic Mobile15-80%
Slingshot NextGen Mobile14-75%
Telsim NZ40n/a
Mighty Mobile22+0%
Mercury Mobile02-100%
Nova Energy Mobile02-100%
Orcon Next Generation10n/a
Megatel01-100%
Kiwi Mobile01-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ2554-53.7%
Spark2546-45.7%
2degrees1836-50%
Skinny2328-17.9%
2degrees NextGen Mobile214-85.7%
Warehouse16-83.3%
MyRepublic Mobile15-80%
Slingshot NextGen Mobile14-75%
Telsim NZ40n/a
Mighty Mobile22+0%
Mercury Mobile02-100%
Nova Energy Mobile02-100%
Orcon Next Generation10n/a
Megatel01-100%
Kiwi Mobile01-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.