Kogan Mobile NZ — Daily Sales Report

Yesterday: Saturday, 18 July 2026  |  Generated 19 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Saturday, 18 July 2026

TOTAL PLANS
651 +33.7%
LY: 487
Top-Up + Vouchers Bought
TY Top-Up 514 · VB 137
Excludes voucher redemptions: 71 (LY 67)
TOP-UP PLANS (ADYEN)
514 +28.2%
LY: 401
TY New: 25 · Existing: 489
LY New: 35 · Existing: 366
VOUCHERS BOUGHT
137 +59.3%
LY: 86
TY NZ$30,135 gross
LY NZ$3,325 gross
GROSS SALES (Inc GST)
NZ$43,014 +230.6%
LY: NZ$13,011
TY: TopUp NZ$12,879 + Voucher NZ$30,135
Excludes voucher redemptions: NZ$11,350 (LY NZ$5,346)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 18 July 2026 vs Friday, 18 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)514401+28.2%
  New (Top-Up)2535-28.6%
  Existing (Top-Up)489366+33.6%
Vouchers Bought13786+59.3%
  New (Voucher Bought) - count (est.)7163+12.7%
  New (Voucher Bought) - gross (est.)NZ$12,365NZ$2,207+460.2%
  Existing (Voucher Bought) - count (est.)6623+187%
  Existing (Voucher Bought) - gross (est.)NZ$17,770NZ$1,118+1490%
TOTAL PLANS651487+33.7%
Top-Up SalesNZ$12,879NZ$9,686+33%
Voucher SalesNZ$30,135NZ$3,325+806.3%
GROSS SALES (Inc GST)NZ$43,014NZ$13,011+230.6%
Voucher Plans Redeemed (excluded)7167+6%
  Redeemed New / Existing3749-24.5%
Voucher Redemption Value (excluded)NZ$11,350NZ$5,346+112.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1397110
LARGE (30 Days | 15GB)299101
LARGE (30 Days | 15GB) Long Weekend Special NOSIM47579
Medium Data Pack44751
Large Data Pack04040
Small Data Pack03636
MEDIUM (30 Days | 4GB)12930
EXTRA LARGE (365 Days | 32GB Per Month)82028
International Calls Add-On11314
LARGE (365 Days | 15GB Per Month)5813
International Roaming Add-On (Calls & Data)11112
EXTRA LARGE (30 Days | 32GB) LWS NOSIM11011

Month to Date (to 18 Jul 2026)

TOTAL PLANS
11,364 +38.1%
LY: 8,229
Top-Up + Vouchers Bought
TY Top-Up 9,315 · VB 2,049
Excludes voucher redemptions: 1,323 (LY 1,448)
TOP-UP PLANS (ADYEN)
9,315 +31.9%
LY: 7,061
TY New: 562 · Existing: 8,753
LY New: 480 · Existing: 6,581
VOUCHERS BOUGHT
2,049 +75.4%
LY: 1,168
TY NZ$326,960 gross
LY NZ$47,439 gross
GROSS SALES (Inc GST)
NZ$621,650 +166%
LY: NZ$233,730
TY: TopUp NZ$294,690 + Voucher NZ$326,960
Excludes voucher redemptions: NZ$160,926 (LY NZ$182,648)

Active Base — as of 2026-07-18 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,279
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,173
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,778
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-18
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,049 (NZ$326,960) · LY 1,168 (NZ$47,439) · YoY count +75.4% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,3157,061+31.9%
  New (Top-Up)562480+17.1%
  Existing (Top-Up)8,7536,581+33%
Vouchers Bought2,0491,168+75.4%
  New (Voucher Bought) - count (est.)987891+10.8%
  New (Voucher Bought) - gross (est.)NZ$122,084NZ$37,772+223.2%
  Existing (Voucher Bought) - count (est.)1,062277+283.4%
  Existing (Voucher Bought) - gross (est.)NZ$204,876NZ$9,667+2019.3%
TOTAL PLANS11,3648,229+38.1%
Top-Up SalesNZ$294,690NZ$186,291+58.2%
Voucher SalesNZ$326,960NZ$47,439+589.2%
GROSS SALES (Inc GST)NZ$621,650NZ$233,730+166%
Voucher Plans Redeemed (excluded)1,3231,448-8.6%
  Redeemed New / Existing6371,105-42.4%
Voucher Redemption Value (excluded)NZ$160,926NZ$182,648-11.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2471,9232,170
LARGE (30 Days | 15GB)711,5151,586
LARGE (30 Days | 15GB) Long Weekend Special NOSIM571,1041,161
Medium Data Pack31822853
MEDIUM (30 Days | 4GB)33573606
Large Data Pack18568586
Small Data Pack16517533
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM24340364
International Roaming Add-On (Calls & Data)16305321
EXTRA LARGE (365 Days | 32GB Per Month)83219302
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM45208253
LARGE (365 Days | 15GB Per Month)90136226
LARGE (365 Days | 15GB Per 30 Days)21201222
International Roaming Add-On (Data Only)11196207
MEDIUM (30 Days | 4GB) June/July 2026 Promo15146197
International Calls Add-On12184196
EXTRA LARGE (30 Days | 32GB)7161168
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1640164
EXTRA LARGE (30 Days | 32GB) LWS NOSIM8144152
SMALL (365 Days | 1.5GB Per 30 Days)3494128

Financial Year to Date (2026-07-01 to 18 Jul 2026)

TOTAL PLANS
11,364 +38.1%
LY: 8,229
Top-Up + Vouchers Bought
TY Top-Up 9,315 · VB 2,049
Excludes voucher redemptions: 1,323 (LY 1,448)
TOP-UP PLANS (ADYEN)
9,315 +31.9%
LY: 7,061
TY New: 562 · Existing: 8,753
LY New: 480 · Existing: 6,581
VOUCHERS BOUGHT
2,049 +75.4%
LY: 1,168
TY NZ$326,960 gross
LY NZ$47,439 gross
GROSS SALES (Inc GST)
NZ$621,650 +166%
LY: NZ$233,730
TY: TopUp NZ$294,690 + Voucher NZ$326,960
Excludes voucher redemptions: NZ$160,926 (LY NZ$182,648)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 2,049 (NZ$326,960) · LY 1,168 (NZ$47,439) · YoY count +75.4% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,3157,061+31.9%
  New (Top-Up)562480+17.1%
  Existing (Top-Up)8,7536,581+33%
Vouchers Bought2,0491,168+75.4%
  New (Voucher Bought) - count (est.)987891+10.8%
  New (Voucher Bought) - gross (est.)NZ$122,084NZ$37,772+223.2%
  Existing (Voucher Bought) - count (est.)1,062277+283.4%
  Existing (Voucher Bought) - gross (est.)NZ$204,876NZ$9,667+2019.3%
TOTAL PLANS11,3648,229+38.1%
Top-Up SalesNZ$294,690NZ$186,291+58.2%
Voucher SalesNZ$326,960NZ$47,439+589.2%
GROSS SALES (Inc GST)NZ$621,650NZ$233,730+166%
Voucher Plans Redeemed (excluded)1,3231,448-8.6%
  Redeemed New / Existing6371,105-42.4%
Voucher Redemption Value (excluded)NZ$160,926NZ$182,648-11.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2471,9232,170
LARGE (30 Days | 15GB)711,5151,586
LARGE (30 Days | 15GB) Long Weekend Special NOSIM571,1041,161
Medium Data Pack31822853
MEDIUM (30 Days | 4GB)33573606
Large Data Pack18568586
Small Data Pack16517533
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM24340364
International Roaming Add-On (Calls & Data)16305321
EXTRA LARGE (365 Days | 32GB Per Month)83219302
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM45208253
LARGE (365 Days | 15GB Per Month)90136226
LARGE (365 Days | 15GB Per 30 Days)21201222
International Roaming Add-On (Data Only)11196207
MEDIUM (30 Days | 4GB) June/July 2026 Promo15146197
International Calls Add-On12184196
EXTRA LARGE (30 Days | 32GB)7161168
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1640164
EXTRA LARGE (30 Days | 32GB) LWS NOSIM8144152
SMALL (365 Days | 1.5GB Per 30 Days)3494128

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$621,650, up +166% YoY.
  • FYTD Total Plans 11,364, up +38.1% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 11,364, +38.1% YoY.
  • Active base at 18 Jul 2026: 74,279 customers.

Needs Attention

  • Yesterday Gross Sales NZ$43,014, +230.6% vs same day LY.
  • MTD Gross Sales NZ$621,650, +166% YoY.
  • MTD & FYTD Vouchers Bought count +75.4% / +75.4% YoY.

Active Base — as of 2026-07-18 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,279
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,173
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,778
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-18
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 18 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 18 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 18 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
9 -62.5%
LY: 24
Top TY: One NZ (3)
Top LY: Spark (8)
PORT-INS MTD
311 -54.1%
LY: 678
Top TY: One NZ (92)
Top LY: One NZ (203)
PORT-INS FYTD
311 -54.1%
LY: 678
Top TY: One NZ (92)
Top LY: One NZ (203)
PORT-INS LIFETIME
97,746
Top: One NZ (26,970)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ92203-54.7%
Spark64145-55.9%
2degrees50127-60.6%
Skinny62110-43.6%
2degrees NextGen Mobile434-88.2%
Mighty Mobile812-33.3%
Warehouse811-27.3%
MyRepublic Mobile29-77.8%
Telsim NZ100n/a
Mercury Mobile27-71.4%
Slingshot NextGen Mobile26-66.7%
Contact Mobile34-25%
Kiwi Mobile15-80%
Nova Energy Mobile22+0%
Megatel02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ92203-54.7%
Spark64145-55.9%
2degrees50127-60.6%
Skinny62110-43.6%
2degrees NextGen Mobile434-88.2%
Mighty Mobile812-33.3%
Warehouse811-27.3%
MyRepublic Mobile29-77.8%
Telsim NZ100n/a
Mercury Mobile27-71.4%
Slingshot NextGen Mobile26-66.7%
Contact Mobile34-25%
Kiwi Mobile15-80%
Nova Energy Mobile22+0%
Megatel02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.