Kogan Mobile NZ — Daily Sales Report

Yesterday — Wednesday, 15 July 2026

TOTAL PLANS

758 +48%

LY: 512

Top-Up + Vouchers Bought

TY Top-Up 575 · VB 183

Excludes voucher redemptions: 77 (LY 82)

TOP-UP PLANS (ADYEN)

575 +34.7%

LY: 427

TY New: 34 · Existing: 541

LY New: 30 · Existing: 397

VOUCHERS BOUGHT

183 +115.3%

LY: 85

TY NZ$39,410 gross

LY NZ$3,000 gross

GROSS SALES (Inc GST)

NZ$60,832 +319.6%

LY: NZ$14,498

TY: TopUp NZ$21,422 + Voucher NZ$39,410

Excludes voucher redemptions: NZ$10,220 (LY NZ$10,469)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 15 July 2026 vs Tuesday, 15 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	575	427	+34.7%
New (Top-Up)	34	30	+13.3%
Existing (Top-Up)	541	397	+36.3%
Vouchers Bought	183	85	+115.3%
New (Voucher Bought) - count (est.)	97	68	+42.6%
New (Voucher Bought) - gross (est.)	NZ$14,900	NZ$2,675	+456.9%
Existing (Voucher Bought) - count (est.)	86	17	+405.9%
Existing (Voucher Bought) - gross (est.)	NZ$24,510	NZ$325	+7452.2%
TOTAL PLANS	758	512	+48%
Top-Up Sales	NZ$21,422	NZ$11,498	+86.3%
Voucher Sales	NZ$39,410	NZ$3,000	+1213.7%
GROSS SALES (Inc GST)	NZ$60,832	NZ$14,498	+319.6%
Voucher Plans Redeemed (excluded)	77	82	-6.1%
Redeemed New / Existing	41	66	-37.9%
Voucher Redemption Value (excluded)	NZ$10,220	NZ$10,469	-2.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	15	116	131
LARGE (30 Days \| 15GB)	3	98	101
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	7	82	89
Medium Data Pack	1	40	41
MEDIUM (30 Days \| 4GB)	2	35	37
Large Data Pack	2	30	32
EXTRA LARGE (365 Days \| 32GB Per Month)	8	21	29
Small Data Pack	2	23	25
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	18	19
LARGE (365 Days \| 15GB Per 30 Days)	0	18	18
International Roaming Add-On (Data Only)	0	16	16
International Roaming Add-On (Calls & Data)	1	15	16

Month to Date (to 15 Jul 2026)

TOTAL PLANS

9,408 +38.2%

LY: 6,807

Top-Up + Vouchers Bought

TY Top-Up 7,788 · VB 1,620

Excludes voucher redemptions: 1,104 (LY 1,225)

TOP-UP PLANS (ADYEN)

7,788 +32.8%

LY: 5,866

TY New: 476 · Existing: 7,312

LY New: 385 · Existing: 5,481

VOUCHERS BOUGHT

1,620 +72.2%

LY: 941

TY NZ$235,210 gross

LY NZ$37,084 gross

GROSS SALES (Inc GST)

NZ$486,104 +154.6%

LY: NZ$190,893

TY: TopUp NZ$250,894 + Voucher NZ$235,210

Excludes voucher redemptions: NZ$129,414 (LY NZ$161,692)

Active Base — as of 2026-07-15 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,238

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,181

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,759

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-15

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,620 (NZ$235,210) · LY 941 (NZ$37,084) · YoY count +72.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	7,788	5,866	+32.8%
New (Top-Up)	476	385	+23.6%
Existing (Top-Up)	7,312	5,481	+33.4%
Vouchers Bought	1,620	941	+72.2%
New (Voucher Bought) - count (est.)	760	721	+5.4%
New (Voucher Bought) - gross (est.)	NZ$85,369	NZ$29,389	+190.5%
Existing (Voucher Bought) - count (est.)	860	220	+290.9%
Existing (Voucher Bought) - gross (est.)	NZ$149,841	NZ$7,695	+1847.1%
TOTAL PLANS	9,408	6,807	+38.2%
Top-Up Sales	NZ$250,894	NZ$153,809	+63.1%
Voucher Sales	NZ$235,210	NZ$37,084	+534.3%
GROSS SALES (Inc GST)	NZ$486,104	NZ$190,893	+154.6%
Voucher Plans Redeemed (excluded)	1,104	1,225	-9.9%
Redeemed New / Existing	518	938	-44.8%
Voucher Redemption Value (excluded)	NZ$129,414	NZ$161,692	-20%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	210	1,612	1,822
LARGE (30 Days \| 15GB)	63	1,224	1,287
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	44	902	946
Medium Data Pack	22	672	694
MEDIUM (30 Days \| 4GB)	25	478	503
Large Data Pack	15	476	491
Small Data Pack	13	427	440
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	23	313	336
International Roaming Add-On (Calls & Data)	14	268	282
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	40	198	238
EXTRA LARGE (365 Days \| 32GB Per Month)	56	166	222
LARGE (365 Days \| 15GB Per 30 Days)	19	180	199
LARGE (365 Days \| 15GB Per Month)	81	116	197
International Roaming Add-On (Data Only)	11	167	178
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	125	45	170
International Calls Add-On	9	157	166
EXTRA LARGE (30 Days \| 32GB)	6	144	150
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	137	0	137
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	119	126
SMALL (365 Days \| 1.5GB Per 30 Days)	25	84	109

Financial Year to Date (2026-07-01 to 15 Jul 2026)

TOTAL PLANS

9,408 +38.2%

LY: 6,807

Top-Up + Vouchers Bought

TY Top-Up 7,788 · VB 1,620

Excludes voucher redemptions: 1,104 (LY 1,225)

TOP-UP PLANS (ADYEN)

7,788 +32.8%

LY: 5,866

TY New: 476 · Existing: 7,312

LY New: 385 · Existing: 5,481

VOUCHERS BOUGHT

1,620 +72.2%

LY: 941

TY NZ$235,210 gross

LY NZ$37,084 gross

GROSS SALES (Inc GST)

NZ$486,104 +154.6%

LY: NZ$190,893

TY: TopUp NZ$250,894 + Voucher NZ$235,210

Excludes voucher redemptions: NZ$129,414 (LY NZ$161,692)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 1,620 (NZ$235,210) · LY 941 (NZ$37,084) · YoY count +72.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	7,788	5,866	+32.8%
New (Top-Up)	476	385	+23.6%
Existing (Top-Up)	7,312	5,481	+33.4%
Vouchers Bought	1,620	941	+72.2%
New (Voucher Bought) - count (est.)	760	721	+5.4%
New (Voucher Bought) - gross (est.)	NZ$85,369	NZ$29,389	+190.5%
Existing (Voucher Bought) - count (est.)	860	220	+290.9%
Existing (Voucher Bought) - gross (est.)	NZ$149,841	NZ$7,695	+1847.1%
TOTAL PLANS	9,408	6,807	+38.2%
Top-Up Sales	NZ$250,894	NZ$153,809	+63.1%
Voucher Sales	NZ$235,210	NZ$37,084	+534.3%
GROSS SALES (Inc GST)	NZ$486,104	NZ$190,893	+154.6%
Voucher Plans Redeemed (excluded)	1,104	1,225	-9.9%
Redeemed New / Existing	518	938	-44.8%
Voucher Redemption Value (excluded)	NZ$129,414	NZ$161,692	-20%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	210	1,612	1,822
LARGE (30 Days \| 15GB)	63	1,224	1,287
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	44	902	946
Medium Data Pack	22	672	694
MEDIUM (30 Days \| 4GB)	25	478	503
Large Data Pack	15	476	491
Small Data Pack	13	427	440
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	23	313	336
International Roaming Add-On (Calls & Data)	14	268	282
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	40	198	238
EXTRA LARGE (365 Days \| 32GB Per Month)	56	166	222
LARGE (365 Days \| 15GB Per 30 Days)	19	180	199
LARGE (365 Days \| 15GB Per Month)	81	116	197
International Roaming Add-On (Data Only)	11	167	178
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	125	45	170
International Calls Add-On	9	157	166
EXTRA LARGE (30 Days \| 32GB)	6	144	150
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	137	0	137
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	119	126
SMALL (365 Days \| 1.5GB Per 30 Days)	25	84	109

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$486,104, up +154.6% YoY.
FYTD Total Plans 9,408, up +38.2% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 9,408, +38.2% YoY.
Active base at 15 Jul 2026: 74,238 customers.

Needs Attention

Yesterday Gross Sales NZ$60,832, +319.6% vs same day LY.
MTD Gross Sales NZ$486,104, +154.6% YoY.
MTD & FYTD Vouchers Bought count +72.2% / +72.2% YoY.

Active Base — as of 2026-07-15 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,238

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,181

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,759

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-15

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 15 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 15 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 15 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

10 -72.2%

LY: 36

Top TY: Spark (3)

Top LY: Spark (12)

PORT-INS MTD

250 -55.8%

LY: 565

Top TY: One NZ (70)

Top LY: One NZ (167)

PORT-INS FYTD

250 -55.8%

LY: 565

Top TY: One NZ (70)

Top LY: One NZ (167)

PORT-INS LIFETIME

97,683

Top: One NZ (26,947)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	70	167	-58.1%
Spark	57	117	-51.3%
2degrees	41	107	-61.7%
Skinny	51	89	-42.7%
2degrees NextGen Mobile	3	31	-90.3%
Mighty Mobile	6	10	-40%
Warehouse	4	10	-60%
MyRepublic Mobile	2	9	-77.8%
Telsim NZ	9	0	n/a
Mercury Mobile	1	7	-85.7%
Slingshot NextGen Mobile	2	5	-60%
Contact Mobile	1	4	-75%
Kiwi Mobile	0	4	-100%
Nova Energy Mobile	2	2	+0%
Megatel	0	2	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	70	167	-58.1%
Spark	57	117	-51.3%
2degrees	41	107	-61.7%
Skinny	51	89	-42.7%
2degrees NextGen Mobile	3	31	-90.3%
Mighty Mobile	6	10	-40%
Warehouse	4	10	-60%
MyRepublic Mobile	2	9	-77.8%
Telsim NZ	9	0	n/a
Mercury Mobile	1	7	-85.7%
Slingshot NextGen Mobile	2	5	-60%
Contact Mobile	1	4	-75%
Nova Energy Mobile	2	2	+0%
Kiwi Mobile	0	4	-100%
Megatel	0	2	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.