Kogan Mobile NZ — Daily Sales Report

Yesterday: Friday, 17 July 2026  |  Generated 18 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Friday, 17 July 2026

TOTAL PLANS
661 +45%
LY: 456
Top-Up + Vouchers Bought
TY Top-Up 514 · VB 147
Excludes voucher redemptions: 59 (LY 64)
TOP-UP PLANS (ADYEN)
514 +30.8%
LY: 393
TY New: 29 · Existing: 485
LY New: 29 · Existing: 364
VOUCHERS BOUGHT
147 +133.3%
LY: 63
TY NZ$31,190 gross
LY NZ$3,645 gross
GROSS SALES (Inc GST)
NZ$48,448 +212.2%
LY: NZ$15,517
TY: TopUp NZ$17,258 + Voucher NZ$31,190
Excludes voucher redemptions: NZ$7,350 (LY NZ$7,233)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 17 July 2026 vs Thursday, 17 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)514393+30.8%
  New (Top-Up)2929+0%
  Existing (Top-Up)485364+33.2%
Vouchers Bought14763+133.3%
  New (Voucher Bought) - count (est.)8547+80.9%
  New (Voucher Bought) - gross (est.)NZ$15,633NZ$3,259+379.7%
  Existing (Voucher Bought) - count (est.)6216+287.5%
  Existing (Voucher Bought) - gross (est.)NZ$15,557NZ$386+3930.1%
TOTAL PLANS661456+45%
Top-Up SalesNZ$17,258NZ$11,872+45.4%
Voucher SalesNZ$31,190NZ$3,645+755.7%
GROSS SALES (Inc GST)NZ$48,448NZ$15,517+212.2%
Voucher Plans Redeemed (excluded)5964-7.8%
  Redeemed New / Existing3448-29.2%
Voucher Redemption Value (excluded)NZ$7,350NZ$7,233+1.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)898106
LARGE (30 Days | 15GB)39396
LARGE (30 Days | 15GB) Long Weekend Special NOSIM66975
Medium Data Pack15758
MEDIUM (30 Days | 4GB)33841
Large Data Pack12829
Small Data Pack22628
EXTRA LARGE (365 Days | 32GB Per Month)81523
LARGE (365 Days | 15GB Per 30 Days)11213
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM11112
International Calls Add-On11112
International Roaming Add-On (Calls & Data)1910

Month to Date (to 17 Jul 2026)

TOTAL PLANS
10,713 +38.4%
LY: 7,742
Top-Up + Vouchers Bought
TY Top-Up 8,801 · VB 1,912
Excludes voucher redemptions: 1,252 (LY 1,381)
TOP-UP PLANS (ADYEN)
8,801 +32.1%
LY: 6,660
TY New: 537 · Existing: 8,264
LY New: 445 · Existing: 6,215
VOUCHERS BOUGHT
1,912 +76.7%
LY: 1,082
TY NZ$296,825 gross
LY NZ$44,114 gross
GROSS SALES (Inc GST)
NZ$578,636 +162.2%
LY: NZ$220,718
TY: TopUp NZ$281,811 + Voucher NZ$296,825
Excludes voucher redemptions: NZ$149,576 (LY NZ$177,302)

Active Base — as of 2026-07-17 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,287
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,174
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,794
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-17
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,912 (NZ$296,825) · LY 1,082 (NZ$44,114) · YoY count +76.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)8,8016,660+32.1%
  New (Top-Up)537445+20.7%
  Existing (Top-Up)8,2646,215+33%
Vouchers Bought1,9121,082+76.7%
  New (Voucher Bought) - count (est.)916827+10.8%
  New (Voucher Bought) - gross (est.)NZ$110,001NZ$35,301+211.6%
  Existing (Voucher Bought) - count (est.)996255+290.6%
  Existing (Voucher Bought) - gross (est.)NZ$186,824NZ$8,813+2020%
TOTAL PLANS10,7137,742+38.4%
Top-Up SalesNZ$281,811NZ$176,604+59.6%
Voucher SalesNZ$296,825NZ$44,114+572.9%
GROSS SALES (Inc GST)NZ$578,636NZ$220,718+162.2%
Voucher Plans Redeemed (excluded)1,2521,381-9.3%
  Redeemed New / Existing6001,056-43.2%
Voucher Redemption Value (excluded)NZ$149,576NZ$177,302-15.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2341,8262,060
LARGE (30 Days | 15GB)691,4161,485
LARGE (30 Days | 15GB) Long Weekend Special NOSIM531,0291,082
Medium Data Pack27775802
MEDIUM (30 Days | 4GB)32544576
Large Data Pack18528546
Small Data Pack16481497
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM24332356
International Roaming Add-On (Calls & Data)15294309
EXTRA LARGE (365 Days | 32GB Per Month)75199274
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM42204246
LARGE (365 Days | 15GB Per 30 Days)21199220
LARGE (365 Days | 15GB Per Month)85128213
International Roaming Add-On (Data Only)11188199
MEDIUM (30 Days | 4GB) June/July 2026 Promo14545190
International Calls Add-On11171182
EXTRA LARGE (30 Days | 32GB)7156163
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1570157
EXTRA LARGE (30 Days | 32GB) LWS NOSIM7134141
SMALL (365 Days | 1.5GB Per 30 Days)3092122

Financial Year to Date (2026-07-01 to 17 Jul 2026)

TOTAL PLANS
10,713 +38.4%
LY: 7,742
Top-Up + Vouchers Bought
TY Top-Up 8,801 · VB 1,912
Excludes voucher redemptions: 1,252 (LY 1,381)
TOP-UP PLANS (ADYEN)
8,801 +32.1%
LY: 6,660
TY New: 537 · Existing: 8,264
LY New: 445 · Existing: 6,215
VOUCHERS BOUGHT
1,912 +76.7%
LY: 1,082
TY NZ$296,825 gross
LY NZ$44,114 gross
GROSS SALES (Inc GST)
NZ$578,636 +162.2%
LY: NZ$220,718
TY: TopUp NZ$281,811 + Voucher NZ$296,825
Excludes voucher redemptions: NZ$149,576 (LY NZ$177,302)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 1,912 (NZ$296,825) · LY 1,082 (NZ$44,114) · YoY count +76.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)8,8016,660+32.1%
  New (Top-Up)537445+20.7%
  Existing (Top-Up)8,2646,215+33%
Vouchers Bought1,9121,082+76.7%
  New (Voucher Bought) - count (est.)916827+10.8%
  New (Voucher Bought) - gross (est.)NZ$110,001NZ$35,301+211.6%
  Existing (Voucher Bought) - count (est.)996255+290.6%
  Existing (Voucher Bought) - gross (est.)NZ$186,824NZ$8,813+2020%
TOTAL PLANS10,7137,742+38.4%
Top-Up SalesNZ$281,811NZ$176,604+59.6%
Voucher SalesNZ$296,825NZ$44,114+572.9%
GROSS SALES (Inc GST)NZ$578,636NZ$220,718+162.2%
Voucher Plans Redeemed (excluded)1,2521,381-9.3%
  Redeemed New / Existing6001,056-43.2%
Voucher Redemption Value (excluded)NZ$149,576NZ$177,302-15.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2341,8262,060
LARGE (30 Days | 15GB)691,4161,485
LARGE (30 Days | 15GB) Long Weekend Special NOSIM531,0291,082
Medium Data Pack27775802
MEDIUM (30 Days | 4GB)32544576
Large Data Pack18528546
Small Data Pack16481497
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM24332356
International Roaming Add-On (Calls & Data)15294309
EXTRA LARGE (365 Days | 32GB Per Month)75199274
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM42204246
LARGE (365 Days | 15GB Per 30 Days)21199220
LARGE (365 Days | 15GB Per Month)85128213
International Roaming Add-On (Data Only)11188199
MEDIUM (30 Days | 4GB) June/July 2026 Promo14545190
International Calls Add-On11171182
EXTRA LARGE (30 Days | 32GB)7156163
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1570157
EXTRA LARGE (30 Days | 32GB) LWS NOSIM7134141
SMALL (365 Days | 1.5GB Per 30 Days)3092122

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$578,636, up +162.2% YoY.
  • FYTD Total Plans 10,713, up +38.4% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 10,713, +38.4% YoY.
  • Active base at 17 Jul 2026: 74,287 customers.

Needs Attention

  • Yesterday Gross Sales NZ$48,448, +212.2% vs same day LY.
  • MTD Gross Sales NZ$578,636, +162.2% YoY.
  • MTD & FYTD Vouchers Bought count +76.7% / +76.7% YoY.

Active Base — as of 2026-07-17 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,287
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,174
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,794
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-17
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 17 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 17 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 17 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
16 -62.8%
LY: 43
Top TY: One NZ (4)
Top LY: One NZ (15)
PORT-INS MTD
291 -55.5%
LY: 654
Top TY: One NZ (85)
Top LY: One NZ (196)
PORT-INS FYTD
291 -55.5%
LY: 654
Top TY: One NZ (85)
Top LY: One NZ (196)
PORT-INS LIFETIME
97,725
Top: One NZ (26,963)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ85196-56.6%
Spark63137-54%
2degrees45123-63.4%
Skinny60107-43.9%
2degrees NextGen Mobile433-87.9%
Mighty Mobile812-33.3%
Warehouse611-45.5%
MyRepublic Mobile29-77.8%
Telsim NZ90n/a
Mercury Mobile27-71.4%
Slingshot NextGen Mobile25-60%
Contact Mobile24-50%
Kiwi Mobile05-100%
Nova Energy Mobile22+0%
Megatel02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ85196-56.6%
Spark63137-54%
2degrees45123-63.4%
Skinny60107-43.9%
2degrees NextGen Mobile433-87.9%
Mighty Mobile812-33.3%
Warehouse611-45.5%
MyRepublic Mobile29-77.8%
Telsim NZ90n/a
Mercury Mobile27-71.4%
Slingshot NextGen Mobile25-60%
Contact Mobile24-50%
Kiwi Mobile05-100%
Nova Energy Mobile22+0%
Megatel02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.