Kogan Mobile NZ — Daily Sales Report

Yesterday — Saturday, 22 August 2026

TOTAL PLANS

625 -4%

LY: 651

Top-Up + Vouchers Bought

TY Top-Up 587 · VB 38

Excludes voucher redemptions: 62 (LY 163)

TOP-UP PLANS (ADYEN)

587 +17.4%

LY: 500

TY New: 47 · Existing: 540

LY New: 36 · Existing: 464

VOUCHERS BOUGHT

38 -74.8%

LY: 151

TY NZ$2,260 gross

LY NZ$25,102 gross

GROSS SALES (Inc GST)

NZ$27,730 -44%

LY: NZ$49,518

TY: TopUp NZ$25,470 + Voucher NZ$2,260

Excludes voucher redemptions: NZ$9,927 (LY NZ$30,176)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 22 August 2026 vs Friday, 22 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	587	500	+17.4%
New (Top-Up)	47	36	+30.6%
Existing (Top-Up)	540	464	+16.4%
Vouchers Bought	38	151	-74.8%
New (Voucher Bought) - count (est.)	17	43	-60.5%
New (Voucher Bought) - gross (est.)	NZ$609	NZ$5,786	-89.5%
Existing (Voucher Bought) - count (est.)	21	108	-80.6%
Existing (Voucher Bought) - gross (est.)	NZ$1,651	NZ$19,316	-91.5%
TOTAL PLANS	625	651	-4%
Top-Up Sales	NZ$25,470	NZ$24,416	+4.3%
Voucher Sales	NZ$2,260	NZ$25,102	-91%
GROSS SALES (Inc GST)	NZ$27,730	NZ$49,518	-44%
Voucher Plans Redeemed (excluded)	62	163	-62%
Redeemed New / Existing	27	46	-41.3%
Voucher Redemption Value (excluded)	NZ$9,927	NZ$30,176	-67.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	24	118	142
LARGE (30 Days \| 15GB)	2	98	100
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	14	54	68
Medium Data Pack	1	46	47
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	4	39	43
LARGE (365 Days \| 15GB Per 30 Days)	4	38	42
MEDIUM (30 Days \| 4GB)	3	37	40
Large Data Pack	0	33	33
Small Data Pack	0	28	28
EXTRA LARGE (365 Days \| 32GB Per Month)	4	19	23
International Roaming Add-On (Data Only)	1	20	21
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	2	15	17

Month to Date (to 22 Aug 2026)

TOTAL PLANS

12,510 +7.9%

LY: 11,598

Top-Up + Vouchers Bought

TY Top-Up 11,649 · VB 861

Excludes voucher redemptions: 1,487 (LY 1,755)

TOP-UP PLANS (ADYEN)

11,649 +25.2%

LY: 9,303

TY New: 677 · Existing: 10,972

LY New: 668 · Existing: 8,635

VOUCHERS BOUGHT

861 -62.5%

LY: 2,295

TY NZ$52,105 gross

LY NZ$423,195 gross

GROSS SALES (Inc GST)

NZ$452,583 -36.1%

LY: NZ$708,105

TY: TopUp NZ$400,478 + Voucher NZ$52,105

Excludes voucher redemptions: NZ$222,725 (LY NZ$283,105)

Active Base — as of 2026-08-22 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,746

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,639

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,961

Prior month-end (2026-07): 10,704

SNAPSHOT AS-OF

2026-08-22

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 861 (NZ$52,105) · LY 2,295 (NZ$423,195) · YoY count -62.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	11,649	9,303	+25.2%
New (Top-Up)	677	668	+1.3%
Existing (Top-Up)	10,972	8,635	+27.1%
Vouchers Bought	861	2,295	-62.5%
New (Voucher Bought) - count (est.)	521	1,249	-58.3%
New (Voucher Bought) - gross (est.)	NZ$28,024	NZ$190,308	-85.3%
Existing (Voucher Bought) - count (est.)	340	1,046	-67.5%
Existing (Voucher Bought) - gross (est.)	NZ$24,081	NZ$232,887	-89.7%
TOTAL PLANS	12,510	11,598	+7.9%
Top-Up Sales	NZ$400,478	NZ$284,910	+40.6%
Voucher Sales	NZ$52,105	NZ$423,195	-87.7%
GROSS SALES (Inc GST)	NZ$452,583	NZ$708,105	-36.1%
Voucher Plans Redeemed (excluded)	1,487	1,755	-15.3%
Redeemed New / Existing	900	955	-5.8%
Voucher Redemption Value (excluded)	NZ$222,725	NZ$283,105	-21.3%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	337	2,473	2,810
LARGE (30 Days \| 15GB)	86	1,992	2,078
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	74	1,258	1,332
Medium Data Pack	19	963	982
MEDIUM (30 Days \| 4GB)	55	778	833
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	39	708	747
EXTRA LARGE (365 Days \| 32GB Per Month)	362	376	738
Small Data Pack	11	605	616
Large Data Pack	16	596	612
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (365 Days \| 15GB Per 30 Days)	65	294	359
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	286	1	287
International Roaming Add-On (Data Only)	10	271	281
EXTRA LARGE (30 Days \| 32GB)	4	207	211
SMALL (365 Days \| 1.5GB Per 30 Days)	62	147	209
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	9	174	183
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	7	85	92
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	57	11	68
MEDIUM (365 Days \| 4GB Per 30 Days)	20	36	56
International Calls Add-On	5	36	41

Financial Year to Date (2026-07-01 to 22 Aug 2026)

TOTAL PLANS

32,592 +24.9%

LY: 26,104

Top-Up + Vouchers Bought

TY Top-Up 28,063 · VB 4,529

Excludes voucher redemptions: 3,866 (LY 4,066)

TOP-UP PLANS (ADYEN)

28,063 +28.6%

LY: 21,826

TY New: 1,659 · Existing: 26,404

LY New: 1,471 · Existing: 20,355

VOUCHERS BOUGHT

4,529 +5.9%

LY: 4,278

TY NZ$695,710 gross

LY NZ$597,927 gross

GROSS SALES (Inc GST)

NZ$1,599,611 +32.2%

LY: NZ$1,209,659

TY: TopUp NZ$903,901 + Voucher NZ$695,710

Excludes voucher redemptions: NZ$554,397 (LY NZ$562,837)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 4,529 (NZ$695,710) · LY 4,278 (NZ$597,927) · YoY count +5.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	28,063	21,826	+28.6%
New (Top-Up)	1,659	1,471	+12.8%
Existing (Top-Up)	26,404	20,355	+29.7%
Vouchers Bought	4,529	4,278	+5.9%
New (Voucher Bought) - count (est.)	2,584	2,846	-9.2%
New (Voucher Bought) - gross (est.)	NZ$350,625	NZ$358,132	-2.1%
Existing (Voucher Bought) - count (est.)	1,945	1,432	+35.8%
Existing (Voucher Bought) - gross (est.)	NZ$345,085	NZ$239,795	+43.9%
TOTAL PLANS	32,592	26,104	+24.9%
Top-Up Sales	NZ$903,901	NZ$611,732	+47.8%
Voucher Sales	NZ$695,710	NZ$597,927	+16.4%
GROSS SALES (Inc GST)	NZ$1,599,611	NZ$1,209,659	+32.2%
Voucher Plans Redeemed (excluded)	3,866	4,066	-4.9%
Redeemed New / Existing	2,206	2,705	-18.4%
Voucher Redemption Value (excluded)	NZ$554,397	NZ$562,837	-1.5%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	763	5,922	6,685
LARGE (30 Days \| 15GB)	216	4,644	4,860
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	179	3,121	3,300
Medium Data Pack	68	2,444	2,512
MEDIUM (30 Days \| 4GB)	121	1,801	1,922
Large Data Pack	48	1,598	1,646
EXTRA LARGE (365 Days \| 32GB Per Month)	743	843	1,586
Small Data Pack	36	1,484	1,520
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	83	1,426	1,509
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per 30 Days)	118	592	710
International Roaming Add-On (Data Only)	29	609	638
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	612	1	613
EXTRA LARGE (30 Days \| 32GB)	15	491	506
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	24	462	486
SMALL (365 Days \| 1.5GB Per 30 Days)	136	310	446
International Calls Add-On	30	355	385
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	281	70	351
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	61	273	334
LARGE (365 Days \| 15GB Per Month)	128	199	327

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,599,611, up +32.2% YoY.
FYTD Total Plans 32,592, up +24.9% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 12,510, +7.9% YoY.
Active base at 22 Aug 2026: 74,746 customers.

Needs Attention

Yesterday Gross Sales NZ$27,730, -44% vs same day LY.
MTD Gross Sales NZ$452,583, -36.1% YoY.
MTD & FYTD Vouchers Bought count -62.5% / +5.9% YoY.

Active Base — as of 2026-08-22 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,746

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,639

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,961

Prior month-end (2026-07): 10,704

SNAPSHOT AS-OF

2026-08-22

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 22 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 22 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 22 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

4 -81%

LY: 21

Top TY: Skinny (2)

Top LY: One NZ (9)

PORT-INS MTD

494 -0.4%

LY: 496

Top TY: One NZ (152)

Top LY: One NZ (158)

PORT-INS FYTD

1,193 -22.5%

LY: 1,540

Top TY: One NZ (373)

Top LY: One NZ (470)

PORT-INS LIFETIME

98,654

Top: One NZ (27,259)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	152	158	-3.8%
2degrees	109	91	+19.8%
Spark	80	99	-19.2%
Skinny	82	84	-2.4%
2degrees NextGen Mobile	11	19	-42.1%
Mighty Mobile	13	9	+44.4%
Warehouse	7	9	-22.2%
MyRepublic Mobile	8	4	+100%
Mercury Mobile	7	4	+75%
Contact Mobile	4	4	+0%
Telsim NZ	8	0	n/a
Slingshot NextGen Mobile	5	3	+66.7%
Kiwi Mobile	6	0	n/a
Nova Energy Mobile	2	4	-50%
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	373	470	-20.6%
Spark	217	335	-35.2%
2degrees	241	291	-17.2%
Skinny	204	248	-17.7%
2degrees NextGen Mobile	24	65	-63.1%
Mighty Mobile	31	26	+19.2%
Warehouse	16	26	-38.5%
MyRepublic Mobile	13	15	-13.3%
Contact Mobile	13	13	+0%
Mercury Mobile	13	12	+8.3%
Telsim NZ	22	0	n/a
Nova Energy Mobile	9	11	-18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	8	6	+33.3%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.