Kogan Mobile NZ — Daily Sales Report

Yesterday: Wednesday, 19 August 2026  |  Generated 20 Aug 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Wednesday, 19 August 2026

TOTAL PLANS
636 -0.8%
LY: 641
Top-Up + Vouchers Bought
TY Top-Up 586 · VB 50
Excludes voucher redemptions: 62 (LY 135)
TOP-UP PLANS (ADYEN)
586 +20.3%
LY: 487
TY New: 40 · Existing: 546
LY New: 35 · Existing: 452
VOUCHERS BOUGHT
50 -67.5%
LY: 154
TY NZ$4,620 gross
LY NZ$25,968 gross
GROSS SALES (Inc GST)
NZ$29,007 -37.7%
LY: NZ$46,555
TY: TopUp NZ$24,387 + Voucher NZ$4,620
Excludes voucher redemptions: NZ$8,489 (LY NZ$23,178)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 19 August 2026 vs Tuesday, 19 August 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)586487+20.3%
  New (Top-Up)4035+14.3%
  Existing (Top-Up)546452+20.8%
Vouchers Bought50154-67.5%
  New (Voucher Bought) - count (est.)2357-59.6%
  New (Voucher Bought) - gross (est.)NZ$1,555NZ$8,586-81.9%
  Existing (Voucher Bought) - count (est.)2797-72.2%
  Existing (Voucher Bought) - gross (est.)NZ$3,065NZ$17,382-82.4%
TOTAL PLANS636641-0.8%
Top-Up SalesNZ$24,387NZ$20,587+18.5%
Voucher SalesNZ$4,620NZ$25,968-82.2%
GROSS SALES (Inc GST)NZ$29,007NZ$46,555-37.7%
Voucher Plans Redeemed (excluded)62135-54.1%
  Redeemed New / Existing2850-44%
Voucher Redemption Value (excluded)NZ$8,489NZ$23,178-63.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)23122145
LARGE (30 Days | 15GB)498102
LARGE (30 Days | 15GB) Long Weekend Special NOSIM37376
MEDIUM (30 Days | 4GB)44852
Medium Data Pack14344
LARGE (365 Days | 15GB Per 30 Days)72633
International Roaming Add-On (Calls & Data)12526
Large Data Pack12425
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM22123
Small Data Pack12122
EXTRA LARGE (365 Days | 32GB Per Month)71522
EXTRA LARGE (30 Days | 32GB)01919

Month to Date (to 19 Aug 2026)

TOTAL PLANS
10,621 +10.9%
LY: 9,574
Top-Up + Vouchers Bought
TY Top-Up 9,884 · VB 737
Excludes voucher redemptions: 1,277 (LY 1,316)
TOP-UP PLANS (ADYEN)
9,884 +26.6%
LY: 7,807
TY New: 568 · Existing: 9,316
LY New: 558 · Existing: 7,249
VOUCHERS BOUGHT
737 -58.3%
LY: 1,767
TY NZ$44,880 gross
LY NZ$326,829 gross
GROSS SALES (Inc GST)
NZ$373,015 -31.9%
LY: NZ$547,701
TY: TopUp NZ$328,135 + Voucher NZ$44,880
Excludes voucher redemptions: NZ$193,280 (LY NZ$204,439)

Active Base — as of 2026-08-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,760
Prior month-end (2026-07): 74,546
TOTAL 365-DAY ACTIVE PLANS
61,725
Prior month-end (2026-07): 61,460
TOTAL 30-DAY ACTIVE PLANS
10,846
Prior month-end (2026-07): 10,703
SNAPSHOT AS-OF
2026-08-19
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 737 (NZ$44,880) · LY 1,767 (NZ$326,829) · YoY count -58.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,8847,807+26.6%
  New (Top-Up)568558+1.8%
  Existing (Top-Up)9,3167,249+28.5%
Vouchers Bought7371,767-58.3%
  New (Voucher Bought) - count (est.)4561,100-58.5%
  New (Voucher Bought) - gross (est.)NZ$25,326NZ$173,700-85.4%
  Existing (Voucher Bought) - count (est.)281667-57.9%
  Existing (Voucher Bought) - gross (est.)NZ$19,554NZ$153,129-87.2%
TOTAL PLANS10,6219,574+10.9%
Top-Up SalesNZ$328,135NZ$220,872+48.6%
Voucher SalesNZ$44,880NZ$326,829-86.3%
GROSS SALES (Inc GST)NZ$373,015NZ$547,701-31.9%
Voucher Plans Redeemed (excluded)1,2771,316-3%
  Redeemed New / Existing790819-3.5%
Voucher Redemption Value (excluded)NZ$193,280NZ$204,439-5.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2782,0762,354
LARGE (30 Days | 15GB)711,6801,751
LARGE (30 Days | 15GB) Long Weekend Special NOSIM581,0891,147
Medium Data Pack17822839
MEDIUM (30 Days | 4GB)48663711
EXTRA LARGE (365 Days | 32GB Per Month)334324658
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM34613647
Large Data Pack15518533
Small Data Pack10510520
International Roaming Add-On (Calls & Data)18362380
LARGE (365 Days | 15GB Per 30 Days)54203257
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2381239
International Roaming Add-On (Data Only)8220228
EXTRA LARGE (30 Days | 32GB)3186189
SMALL (365 Days | 1.5GB Per 30 Days)54126180
EXTRA LARGE (30 Days | 32GB) LWS NOSIM7142149
EXTRA LARGE (31 Days | 32GB) Monthly Promo77178
MEDIUM (30 Days | 4GB) June/July 2026 Promo541165
MEDIUM (365 Days | 4GB Per 30 Days)182846
International Calls Add-On53641

Financial Year to Date (2026-07-01 to 19 Aug 2026)

TOTAL PLANS
30,703 +27.5%
LY: 24,080
Top-Up + Vouchers Bought
TY Top-Up 26,298 · VB 4,405
Excludes voucher redemptions: 3,656 (LY 3,627)
TOP-UP PLANS (ADYEN)
26,298 +29.4%
LY: 20,330
TY New: 1,550 · Existing: 24,748
LY New: 1,361 · Existing: 18,969
VOUCHERS BOUGHT
4,405 +17.5%
LY: 3,750
TY NZ$688,485 gross
LY NZ$501,561 gross
GROSS SALES (Inc GST)
NZ$1,520,043 +44.9%
LY: NZ$1,049,255
TY: TopUp NZ$831,558 + Voucher NZ$688,485
Excludes voucher redemptions: NZ$524,952 (LY NZ$484,171)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 4,405 (NZ$688,485) · LY 3,750 (NZ$501,561) · YoY count +17.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)26,29820,330+29.4%
  New (Top-Up)1,5501,361+13.9%
  Existing (Top-Up)24,74818,969+30.5%
Vouchers Bought4,4053,750+17.5%
  New (Voucher Bought) - count (est.)2,5252,656-4.9%
  New (Voucher Bought) - gross (est.)NZ$352,381NZ$330,006+6.8%
  Existing (Voucher Bought) - count (est.)1,8801,094+71.8%
  Existing (Voucher Bought) - gross (est.)NZ$336,104NZ$171,555+95.9%
TOTAL PLANS30,70324,080+27.5%
Top-Up SalesNZ$831,558NZ$547,694+51.8%
Voucher SalesNZ$688,485NZ$501,561+37.3%
GROSS SALES (Inc GST)NZ$1,520,043NZ$1,049,255+44.9%
Voucher Plans Redeemed (excluded)3,6563,627+0.8%
  Redeemed New / Existing2,0962,569-18.4%
Voucher Redemption Value (excluded)NZ$524,952NZ$484,171+8.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)7045,5256,229
LARGE (30 Days | 15GB)2014,3324,533
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1632,9523,115
Medium Data Pack662,3032,369
MEDIUM (30 Days | 4GB)1141,6861,800
Large Data Pack471,5201,567
EXTRA LARGE (365 Days | 32GB Per Month)7157911,506
Small Data Pack351,3891,424
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM781,3311,409
International Roaming Add-On (Calls & Data)41862903
LARGE (365 Days | 15GB Per 30 Days)107501608
International Roaming Add-On (Data Only)27558585
LARGE (30 Days | 15GB) - $5 Starter Pack Offer5641565
EXTRA LARGE (30 Days | 32GB)14470484
EXTRA LARGE (30 Days | 32GB) LWS NOSIM22430452
SMALL (365 Days | 1.5GB Per 30 Days)128289417
International Calls Add-On30355385
MEDIUM (30 Days | 4GB) June/July 2026 Promo27870348
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM59269328
LARGE (365 Days | 15GB Per Month)127190317

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,520,043, up +44.9% YoY.
  • FYTD Total Plans 30,703, up +27.5% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 10,621, +10.9% YoY.
  • Active base at 19 Aug 2026: 74,760 customers.

Needs Attention

  • Yesterday Gross Sales NZ$29,007, -37.7% vs same day LY.
  • MTD Gross Sales NZ$373,015, -31.9% YoY.
  • MTD & FYTD Vouchers Bought count -58.3% / +17.5% YoY.

Active Base — as of 2026-08-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,760
Prior month-end (2026-07): 74,546
TOTAL 365-DAY ACTIVE PLANS
61,725
Prior month-end (2026-07): 61,460
TOTAL 30-DAY ACTIVE PLANS
10,846
Prior month-end (2026-07): 10,703
SNAPSHOT AS-OF
2026-08-19
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 19 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 19 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 19 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
6 -82.4%
LY: 34
Top TY: One NZ (3)
Top LY: One NZ (12)
PORT-INS MTD
448 +1.1%
LY: 443
Top TY: One NZ (138)
Top LY: One NZ (142)
PORT-INS FYTD
1,147 -22.9%
LY: 1,487
Top TY: One NZ (359)
Top LY: One NZ (454)
PORT-INS LIFETIME
98,608
Top: One NZ (27,245)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ138142-2.8%
2degrees10076+31.6%
Spark7187-18.4%
Skinny7678-2.6%
2degrees NextGen Mobile918-50%
Mighty Mobile129+33.3%
Warehouse59-44.4%
MyRepublic Mobile84+100%
Mercury Mobile63+100%
Contact Mobile44+0%
Telsim NZ80n/a
Slingshot NextGen Mobile53+66.7%
Kiwi Mobile50n/a
Megatel05-100%
Nova Energy Mobile13-66.7%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ359454-20.9%
Spark208323-35.6%
2degrees232276-15.9%
Skinny198242-18.2%
2degrees NextGen Mobile2264-65.6%
Mighty Mobile3026+15.4%
Warehouse1426-46.2%
MyRepublic Mobile1315-13.3%
Contact Mobile1313+0%
Mercury Mobile1211+9.1%
Telsim NZ220n/a
Nova Energy Mobile810-20%
Slingshot NextGen Mobile89-11.1%
Kiwi Mobile76+16.7%
Megatel08-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.