Kogan Mobile NZ — Daily Sales Report

Reporting day: Sunday, 28 June 2026 · Generated 29 Jun 2026 (AEST)

Headline metrics for Sunday, 28 June 2026. Gross Sales = TopUp + Vouchers Bought (excludes voucher redemptions).

TOTAL PLANS
588 -15.0%
LY: 692
Top-Up + Vouchers Bought
Excludes voucher redemptions: 62 (LY 78)
TOP-UP PLANS (ADYEN)
524 +18.6%
LY: 442
TY New: 30 · Existing: 494
LY New: 28 · Existing: 414
VOUCHERS BOUGHT
64 -74.4%
LY: 250
TY NZ$3,861 gross
LY NZ$48,507 gross
GROSS SALES (Inc GST)
NZ$21,900 -63.3%
LY: NZ$59,601
TY: TopUp NZ$18,039 + Voucher NZ$3,861
Excludes voucher redemptions: NZ$7,397 (LY NZ$12,416)

Top-Up Plans by New/Existing + Vouchers Bought (Yesterday)

Doughnut + bar applies New/Existing to Top-Up plans; Vouchers Bought shown as a separate bar.

Composition (Yesterday): Top-Up N/E + Vouchers Bought N/E (est.)

Voucher Bought New (est.) / Existing split derived from redemption ratios.

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing — Total

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan activity view (may include redemption rows) — not the Total Plans definition.

Top Plans by Activity — Yesterday

PlanNewExistingTotalGross (Inc GST)
SMALL (30 Days | 1.5GB)12109121NZ$1,792.50
LARGE (30 Days | 15GB)77784NZ$2,935.62
LARGE (30 Days | 15GB) Long Weekend Special NOSIM04848NZ$1,200.00
Medium Data Pack04646NZ$547.40
Small Data Pack04242NZ$205.80
MEDIUM (30 Days | 4GB)03232NZ$775.00
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM02727NZ$405.00
Large Data Pack02323NZ$503.70
EXTRA LARGE (30 Days | 32GB) LWS NOSIM01818NZ$630.00
LARGE (365 Days | 15GB Per Month)61218NZ$4,362.00
EXTRA LARGE (30 Days | 32GB)01414NZ$770.00
LARGE (365 Days | 15GB Per 30 Days)01414NZ$4,620.00

Yesterday TY vs LY: Sunday, 28 June 2026 vs Saturday, 28 June 2025

Headline numbers, this year vs the same calendar day last year.

MetricTYLYYoY
Top-Up Plans (ADYEN)524442+18.6%
  New (Top-Up)3028+7.1%
  Existing (Top-Up)494414+19.3%
Vouchers Bought64250-74.4%
  New (Voucher Bought) - count (est.)27199-86.4%
  New (Voucher Bought) - gross (est.)NZ$1,438NZ$35,642-96.0%
  Existing (Voucher Bought) - count (est.)3751-27.5%
  Existing (Voucher Bought) - gross (est.)NZ$2,424NZ$12,865-81.2%
TOTAL PLANS588692-15.0%
Top-Up SalesNZ$18,039NZ$11,094+62.6%
Voucher SalesNZ$3,861NZ$48,507-92.0%
GROSS SALES (Inc GST)NZ$21,900NZ$59,601-63.3%
Voucher Plans Redeemed (excluded)6278-20.5%
  Redeemed New2662-58.1%
  Redeemed Existing3616+125.0%
Voucher Redemption Value (excluded)NZ$7,397NZ$12,416-40.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Month to date (1 Jun – 28 Jun 2026) vs last year (1 Jun – 28 Jun 2025).

TOTAL PLANS
16,791 +12.9%
LY: 14,878
Top-Up + Vouchers Bought
Excludes voucher redemptions: 2,584 (LY 2,263)
TOP-UP PLANS (ADYEN)
14,020 +23.0%
LY: 11,397
TY New: 763 · Existing: 13,257
LY New: 777 · Existing: 10,620
VOUCHERS BOUGHT
2,771 -20.4%
LY: 3,481
TY NZ$364,537 gross
LY NZ$614,373 gross
GROSS SALES (Inc GST)
NZ$827,054 -9.6%
LY: NZ$915,236
TY: TopUp NZ$462,517 + Voucher NZ$364,537
Excludes voucher redemptions: NZ$359,804 (LY NZ$348,266)

Active Base — as of 2026-06-28 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,220
Prior month-end (2026-05): 74,181
TOTAL 365-DAY ACTIVE PLANS
61,453
Prior month-end (2026-05): 61,348
TOTAL 30-DAY ACTIVE PLANS
10,589
Prior month-end (2026-05): 10,577
SNAPSHOT AS-OF
2026-06-28
Point-in-time totals (not a period flow)

Plans Composition: TY vs LY (MTD)

Top-Up New/Existing + Vouchers Bought New (est.) / Existing (est.).

Gross Sales (Inc GST): TY vs LY (MTD)

Authoritative TotalSales (excludes voucher redemptions).

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

Voucher Bought New (est.) $ + Existing; N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (MTD): TY vs LY

MTD Headline Numbers

Month to date 1 Jun – 28 Jun 2026 vs 1 Jun – 28 Jun 2025.

MetricTYLYYoY
Top-Up Plans (ADYEN)14,02011,397+23.0%
  New (Top-Up)763777-1.8%
  Existing (Top-Up)13,25710,620+24.8%
Vouchers Bought2,7713,481-20.4%
  New (Voucher Bought) - count (est.)1,2632,543-50.3%
  New (Voucher Bought) - gross (est.)NZ$144,210NZ$419,263-65.6%
  Existing (Voucher Bought) - count (est.)1,508938+60.8%
  Existing (Voucher Bought) - gross (est.)NZ$220,327NZ$195,110+12.9%
TOTAL PLANS16,79114,878+12.9%
Top-Up SalesNZ$462,517NZ$300,863+53.7%
Voucher SalesNZ$364,537NZ$614,373-40.7%
GROSS SALES (Inc GST)NZ$827,054NZ$915,236-9.6%
Voucher Plans Redeemed (excluded)2,5842,263+14.2%
  Redeemed New1,1781,653-28.7%
  Redeemed Existing1,406610+130.5%
Voucher Redemption Value (excluded)NZ$359,804NZ$348,266+3.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top 15 Plans by Activity (MTD)

PlanTY PlansLY PlansYoY
SMALL (30 Days | 1.5GB)3,5713,640-1.9%
LARGE (30 Days | 15GB)2,2762,420-6.0%
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1,478312+373.7%
LARGE (365 Days | 15GB Per Month)1,2241,362-10.1%
Medium Data Pack1,223813+50.4%
MEDIUM (30 Days | 4GB)891992-10.2%
Large Data Pack782463+68.9%
Small Data Pack751461+62.9%
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM5860n/a
International Roaming Add-On (Calls & Data)360502-28.3%
LARGE (Monthly | 15GB)3520n/a
LARGE (365 Days | 15GB Per 30 Days)3520n/a
EXTRA LARGE (30 Days | 32GB)2710n/a
EXTRA LARGE (30 Days | 32GB) LWS NOSIM2690n/a
LARGE (30 Days | 15GB) - $5 Starter Pack Offer265299-11.4%

Financial year to date (1 Jul 2025 – 28 Jun 2026) vs last year (1 Jul 2024 – 28 Jun 2025).

TOTAL PLANS
256,852 +16.1%
LY: 221,203
Top-Up + Vouchers Bought
Excludes voucher redemptions: 78,165 (LY 64,134)
TOP-UP PLANS (ADYEN)
177,268 +17.8%
LY: 150,420
TY New: 11,702 · Existing: 165,566
LY New: 10,398 · Existing: 140,022
VOUCHERS BOUGHT
79,584 +12.4%
LY: 70,783
TY NZ$12,201,262 gross
LY NZ$10,640,277 gross
GROSS SALES (Inc GST)
NZ$19,202,833 +17.5%
LY: NZ$16,341,238
TY: TopUp NZ$7,001,571 + Voucher NZ$12,201,262
Excludes voucher redemptions: NZ$12,147,851 (LY NZ$9,783,186)

Plans Composition: TY vs LY (FYTD)

Top-Up New/Existing + Vouchers Bought New (est.) / Existing (est.).

Gross Sales (Inc GST): TY vs LY (FYTD)

Authoritative TotalSales (excludes voucher redemptions).

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

Voucher Bought New (est.) $ + Existing; N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (FYTD): TY vs LY

FYTD Headline Numbers

Financial year to date 1 Jul 2025 – 28 Jun 2026 vs 1 Jul 2024 – 28 Jun 2025.

MetricTYLYYoY
Top-Up Plans (ADYEN)177,268150,420+17.8%
  New (Top-Up)11,70210,398+12.5%
  Existing (Top-Up)165,566140,022+18.2%
Vouchers Bought79,58470,783+12.4%
  New (Voucher Bought) - count (est.)33,86540,430-16.2%
  New (Voucher Bought) - gross (est.)NZ$4,760,472NZ$5,535,807-14.0%
  Existing (Voucher Bought) - count (est.)45,71930,353+50.6%
  Existing (Voucher Bought) - gross (est.)NZ$7,440,790NZ$5,104,470+45.8%
TOTAL PLANS256,852221,203+16.1%
Top-Up SalesNZ$7,001,571NZ$5,700,961+22.8%
Voucher SalesNZ$12,201,262NZ$10,640,277+14.7%
GROSS SALES (Inc GST)NZ$19,202,833NZ$16,341,238+17.5%
Voucher Plans Redeemed (excluded)78,16564,134+21.9%
  Redeemed New33,26136,632-9.2%
  Redeemed Existing44,90427,502+63.3%
Voucher Redemption Value (excluded)NZ$12,147,851NZ$9,783,186+24.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top 15 Plans by Activity (FYTD)

PlanTY PlansLY PlansYoY
SMALL (30 Days | 1.5GB)48,48946,552+4.2%
LARGE BOGOF (365 Days | 15GB Per Month)35,40225,454+39.1%
LARGE (30 Days | 15GB)30,99132,480-4.6%
Medium Data Pack14,14110,618+33.2%
LARGE (365 Days | 15GB Per Month)14,0910n/a
MEDIUM (30 Days | 4GB)12,95014,004-7.5%
LARGE (30 Days | 15GB) Long Weekend Special NOSIM12,6150n/a
Large Data Pack9,1226,309+44.6%
Small Data Pack8,2806,174+34.1%
LARGE (365 Days | 15GB Per 30 Days)6,40614,707-56.4%
International Roaming Add-On (Calls & Data)6,3866,222+2.6%
EXTRA LARGE (365 Days | 32GB Per Month)6,1844,568+35.4%

Key Takeaways

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD inc GST), excluding voucher redemptions.

Going well

Needs attention

Active Base — as of 2026-06-28 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,220
Prior month-end (2026-05): 74,181
TOTAL 365-DAY ACTIVE PLANS
61,453
Prior month-end (2026-05): 61,348
TOTAL 30-DAY ACTIVE PLANS
10,589
Prior month-end (2026-05): 10,577
SNAPSHOT AS-OF
2026-06-28
Point-in-time totals (not a period flow)

Active plans & revenue trends. Latest monthly/quarterly points are partial (as of 28 Jun 2026).

Total Active Customers — Monthly (EOM)

Total Active Customers — Quarterly (EOQ)

365-Day Active Plans — Monthly (EOM)

30-Day Active Plans — Monthly (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=column TopupSales; Voucher=column VoucherSales. Total matches the report's Gross Sales (Inc GST) definition (excludes voucher redemptions). Current month is month-to-date up to 28 Jun 2026.

MonthAuto-Renew (Top-Up)Voucher SalesTotal (Gross Sales Inc GST)
2023-07NZ$275,502NZ$50,745NZ$326,247
2023-08NZ$358,329NZ$1,193,962NZ$1,552,292
2023-09NZ$524,282NZ$52,585NZ$576,867
2023-10NZ$298,786NZ$348,250NZ$647,036
2023-11NZ$327,911NZ$2,449,920NZ$2,777,831
2023-12NZ$476,659NZ$619,745NZ$1,096,404
2024-01NZ$444,151NZ$433,160NZ$877,311
2024-02NZ$298,573NZ$78,350NZ$376,923
2024-03NZ$315,040NZ$720,910NZ$1,035,950
2024-04NZ$330,744NZ$136,675NZ$467,420
2024-05NZ$344,831NZ$43,040NZ$387,871
2024-06NZ$320,288NZ$49,050NZ$369,338
2024-07NZ$306,585NZ$46,065NZ$352,650
2024-08NZ$444,162NZ$1,317,760NZ$1,761,922
2024-09NZ$511,495NZ$643,266NZ$1,154,761
2024-10NZ$352,341NZ$514,250NZ$866,591
2024-11NZ$629,834NZ$3,651,275NZ$4,281,109
2024-12NZ$830,718NZ$980,368NZ$1,811,086
2025-01NZ$741,232NZ$706,175NZ$1,447,407
2025-02NZ$336,445NZ$549,760NZ$886,205
2025-03NZ$415,316NZ$1,286,240NZ$1,701,556
2025-04NZ$427,217NZ$66,500NZ$493,717
2025-05NZ$404,753NZ$264,245NZ$668,998
2025-06NZ$322,415NZ$675,200NZ$997,615
2025-07NZ$326,822NZ$174,732NZ$501,554
2025-08NZ$510,975NZ$804,556NZ$1,315,531
2025-09NZ$700,719NZ$400,961NZ$1,101,680
2025-10NZ$445,515NZ$213,189NZ$658,704
2025-11NZ$602,193NZ$5,975,508NZ$6,577,701
2025-12NZ$1,168,892NZ$1,695,489NZ$2,864,381
2026-01NZ$540,784NZ$569,053NZ$1,109,837
2026-02NZ$518,314NZ$161,650NZ$679,964
2026-03NZ$620,240NZ$1,000,098NZ$1,620,338
2026-04NZ$584,496NZ$460,115NZ$1,044,611
2026-05NZ$520,105NZ$381,374NZ$901,479
2026-06 (MTD to 28 Jun)NZ$462,517NZ$364,537NZ$827,054

Trailing-twelve-month ARPU (monthly). ARPU = (12-month captured revenue / avg of 13 EOM subscribers) / 12.

ARPU TTM — Last 36 Months

ARPU values are in $ (not gross-sales). Latest point is partial (MTD to 28 Jun 2026).

New mobile activations (first time a number appears in plans). Latest period partial to 28 Jun 2026.

Activations — Monthly

Activations — Quarterly

Data source & scope. Port-IN activity is sourced from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider (the carrier each customer ported FROM). Port-OUT data (which carrier customers leave Kogan Mobile NZ for) is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no NZ equivalent. Counts are COUNT(*) of plan rows by ported-in provider and are weighted by how long a mobile has been active.
PORT-INS YESTERDAY
7 -99.9%
LY: 12,537
Top TY: Spark
Top LY: 2degrees
PORT-INS MTD
7,718 -98.7%
LY: 579,277
Top TY: One NZ
Top LY: One NZ
PORT-INS FYTD
4,360,716 -79.2%
LY: 21,012,696
Top TY: One NZ
Top LY: One NZ
PORT-INS LIFETIME
204,735,597
Top: 2degrees
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Monthly Port-Ins by Previous Provider (last 24 months)

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ2,301161,437-98.6%
2degrees1,298136,525-99.0%
Spark1,508119,820-98.7%
Skinny1,80783,860-97.8%
2degrees NextGen Mobile6819,041-99.6%
Warehouse16714,104-98.8%
Mighty Mobile24912,682-98.0%
MyRepublic Mobile498,698-99.4%
Contact Mobile707,719-99.1%
Mercury Mobile685,074-98.7%
Megatel03,899-100.0%
Kiwi Mobile252,801-99.1%
Nova Energy Mobile152,287-99.3%
Slingshot NextGen Mobile33961-96.6%
Zeronet Mobile23369-93.8%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ1,413,6397,069,820-80.0%
2degrees942,1104,414,994-78.7%
Spark843,2573,829,877-78.0%
Skinny589,9213,256,747-81.9%
2degrees NextGen Mobile153,123576,612-73.4%
Warehouse78,427608,780-87.1%
Contact Mobile56,008265,102-78.9%
MyRepublic Mobile43,063186,025-76.9%
Mighty Mobile66,214159,655-58.5%
Kiwi Mobile26,289167,266-84.3%
Megatel32,509140,025-76.8%
Slingshot NextGen Mobile21,986121,476-81.9%
Mercury Mobile35,050108,107-67.6%
Telsim NZ24,0690n/a
Nova Energy Mobile21,7770n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.