Kogan Mobile NZ — Daily Sales Report

Yesterday — Thursday, 16 July 2026

TOTAL PLANS

644 +34.4%

LY: 479

Top-Up + Vouchers Bought

TY Top-Up 499 · VB 145

Excludes voucher redemptions: 89 (LY 92)

TOP-UP PLANS (ADYEN)

499 +24.4%

LY: 401

TY New: 32 · Existing: 467

LY New: 31 · Existing: 370

VOUCHERS BOUGHT

145 +85.9%

LY: 78

TY NZ$30,425 gross

LY NZ$3,385 gross

GROSS SALES (Inc GST)

NZ$44,084 +208.1%

LY: NZ$14,308

TY: TopUp NZ$13,659 + Voucher NZ$30,425

Excludes voucher redemptions: NZ$12,812 (LY NZ$8,377)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 16 July 2026 vs Wednesday, 16 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	499	401	+24.4%
New (Top-Up)	32	31	+3.2%
Existing (Top-Up)	467	370	+26.2%
Vouchers Bought	145	78	+85.9%
New (Voucher Bought) - count (est.)	78	59	+32.2%
New (Voucher Bought) - gross (est.)	NZ$11,344	NZ$2,939	+286%
Existing (Voucher Bought) - count (est.)	67	19	+252.6%
Existing (Voucher Bought) - gross (est.)	NZ$19,081	NZ$446	+4176%
TOTAL PLANS	644	479	+34.4%
Top-Up Sales	NZ$13,659	NZ$10,923	+25%
Voucher Sales	NZ$30,425	NZ$3,385	+798.8%
GROSS SALES (Inc GST)	NZ$44,084	NZ$14,308	+208.1%
Voucher Plans Redeemed (excluded)	89	92	-3.3%
Redeemed New / Existing	48	70	-31.4%
Voucher Redemption Value (excluded)	NZ$12,812	NZ$8,377	+52.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	16	116	132
LARGE (30 Days \| 15GB)	3	99	102
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	58	61
Medium Data Pack	4	46	50
MEDIUM (30 Days \| 4GB)	4	28	32
EXTRA LARGE (365 Days \| 32GB Per Month)	11	18	29
Small Data Pack	1	28	29
Large Data Pack	2	24	26
International Roaming Add-On (Calls & Data)	0	17	17
International Roaming Add-On (Data Only)	0	15	15
LARGE (365 Days \| 15GB Per Month)	1	11	12
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	12	0	12

Month to Date (to 16 Jul 2026)

TOTAL PLANS

10,052 +38%

LY: 7,286

Top-Up + Vouchers Bought

TY Top-Up 8,287 · VB 1,765

Excludes voucher redemptions: 1,193 (LY 1,317)

TOP-UP PLANS (ADYEN)

8,287 +32.2%

LY: 6,267

TY New: 508 · Existing: 7,779

LY New: 416 · Existing: 5,851

VOUCHERS BOUGHT

1,765 +73.2%

LY: 1,019

TY NZ$265,635 gross

LY NZ$40,469 gross

GROSS SALES (Inc GST)

NZ$530,188 +158.4%

LY: NZ$205,202

TY: TopUp NZ$264,553 + Voucher NZ$265,635

Excludes voucher redemptions: NZ$142,226 (LY NZ$170,069)

Active Base — as of 2026-07-16 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,258

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,175

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,775

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-16

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,765 (NZ$265,635) · LY 1,019 (NZ$40,469) · YoY count +73.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	8,287	6,267	+32.2%
New (Top-Up)	508	416	+22.1%
Existing (Top-Up)	7,779	5,851	+33%
Vouchers Bought	1,765	1,019	+73.2%
New (Voucher Bought) - count (est.)	837	780	+7.3%
New (Voucher Bought) - gross (est.)	NZ$96,649	NZ$32,222	+199.9%
Existing (Voucher Bought) - count (est.)	928	239	+288.3%
Existing (Voucher Bought) - gross (est.)	NZ$168,986	NZ$8,247	+1949.1%
TOTAL PLANS	10,052	7,286	+38%
Top-Up Sales	NZ$264,553	NZ$164,733	+60.6%
Voucher Sales	NZ$265,635	NZ$40,469	+556.4%
GROSS SALES (Inc GST)	NZ$530,188	NZ$205,202	+158.4%
Voucher Plans Redeemed (excluded)	1,193	1,317	-9.4%
Redeemed New / Existing	566	1,008	-43.8%
Voucher Redemption Value (excluded)	NZ$142,226	NZ$170,069	-16.4%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	226	1,728	1,954
LARGE (30 Days \| 15GB)	66	1,323	1,389
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	47	960	1,007
Medium Data Pack	26	718	744
MEDIUM (30 Days \| 4GB)	29	506	535
Large Data Pack	17	500	517
Small Data Pack	14	455	469
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	23	321	344
International Roaming Add-On (Calls & Data)	14	285	299
EXTRA LARGE (365 Days \| 32GB Per Month)	67	184	251
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	41	202	243
LARGE (365 Days \| 15GB Per Month)	82	127	209
LARGE (365 Days \| 15GB Per 30 Days)	20	187	207
International Roaming Add-On (Data Only)	11	182	193
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	135	45	180
International Calls Add-On	10	160	170
EXTRA LARGE (30 Days \| 32GB)	7	149	156
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	149	0	149
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	125	132
SMALL (365 Days \| 1.5GB Per 30 Days)	27	88	115

Financial Year to Date (2026-07-01 to 16 Jul 2026)

TOTAL PLANS

10,052 +38%

LY: 7,286

Top-Up + Vouchers Bought

TY Top-Up 8,287 · VB 1,765

Excludes voucher redemptions: 1,193 (LY 1,317)

TOP-UP PLANS (ADYEN)

8,287 +32.2%

LY: 6,267

TY New: 508 · Existing: 7,779

LY New: 416 · Existing: 5,851

VOUCHERS BOUGHT

1,765 +73.2%

LY: 1,019

TY NZ$265,635 gross

LY NZ$40,469 gross

GROSS SALES (Inc GST)

NZ$530,188 +158.4%

LY: NZ$205,202

TY: TopUp NZ$264,553 + Voucher NZ$265,635

Excludes voucher redemptions: NZ$142,226 (LY NZ$170,069)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 1,765 (NZ$265,635) · LY 1,019 (NZ$40,469) · YoY count +73.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	8,287	6,267	+32.2%
New (Top-Up)	508	416	+22.1%
Existing (Top-Up)	7,779	5,851	+33%
Vouchers Bought	1,765	1,019	+73.2%
New (Voucher Bought) - count (est.)	837	780	+7.3%
New (Voucher Bought) - gross (est.)	NZ$96,649	NZ$32,222	+199.9%
Existing (Voucher Bought) - count (est.)	928	239	+288.3%
Existing (Voucher Bought) - gross (est.)	NZ$168,986	NZ$8,247	+1949.1%
TOTAL PLANS	10,052	7,286	+38%
Top-Up Sales	NZ$264,553	NZ$164,733	+60.6%
Voucher Sales	NZ$265,635	NZ$40,469	+556.4%
GROSS SALES (Inc GST)	NZ$530,188	NZ$205,202	+158.4%
Voucher Plans Redeemed (excluded)	1,193	1,317	-9.4%
Redeemed New / Existing	566	1,008	-43.8%
Voucher Redemption Value (excluded)	NZ$142,226	NZ$170,069	-16.4%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	226	1,728	1,954
LARGE (30 Days \| 15GB)	66	1,323	1,389
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	47	960	1,007
Medium Data Pack	26	718	744
MEDIUM (30 Days \| 4GB)	29	506	535
Large Data Pack	17	500	517
Small Data Pack	14	455	469
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	23	321	344
International Roaming Add-On (Calls & Data)	14	285	299
EXTRA LARGE (365 Days \| 32GB Per Month)	67	184	251
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	41	202	243
LARGE (365 Days \| 15GB Per Month)	82	127	209
LARGE (365 Days \| 15GB Per 30 Days)	20	187	207
International Roaming Add-On (Data Only)	11	182	193
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	135	45	180
International Calls Add-On	10	160	170
EXTRA LARGE (30 Days \| 32GB)	7	149	156
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	149	0	149
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	125	132
SMALL (365 Days \| 1.5GB Per 30 Days)	27	88	115

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$530,188, up +158.4% YoY.
FYTD Total Plans 10,052, up +38% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 10,052, +38% YoY.
Active base at 16 Jul 2026: 74,258 customers.

Needs Attention

Yesterday Gross Sales NZ$44,084, +208.1% vs same day LY.
MTD Gross Sales NZ$530,188, +158.4% YoY.
MTD & FYTD Vouchers Bought count +73.2% / +73.2% YoY.

Active Base — as of 2026-07-16 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,258

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,175

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,775

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-16

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 16 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 16 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 16 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

9 -80.4%

LY: 46

Top TY: One NZ (3)

Top LY: One NZ (14)

PORT-INS MTD

266 -56.5%

LY: 611

Top TY: One NZ (74)

Top LY: One NZ (181)

PORT-INS FYTD

266 -56.5%

LY: 611

Top TY: One NZ (74)

Top LY: One NZ (181)

PORT-INS LIFETIME

97,699

Top: One NZ (26,951)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	74	181	-59.1%
Spark	62	131	-52.7%
2degrees	42	113	-62.8%
Skinny	55	98	-43.9%
2degrees NextGen Mobile	3	32	-90.6%
Mighty Mobile	6	11	-45.5%
Warehouse	4	11	-63.6%
MyRepublic Mobile	2	9	-77.8%
Telsim NZ	9	0	n/a
Mercury Mobile	2	7	-71.4%
Slingshot NextGen Mobile	2	5	-60%
Contact Mobile	2	4	-50%
Nova Energy Mobile	2	2	+0%
Kiwi Mobile	0	4	-100%
Megatel	0	2	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	74	181	-59.1%
Spark	62	131	-52.7%
2degrees	42	113	-62.8%
Skinny	55	98	-43.9%
2degrees NextGen Mobile	3	32	-90.6%
Mighty Mobile	6	11	-45.5%
Warehouse	4	11	-63.6%
MyRepublic Mobile	2	9	-77.8%
Telsim NZ	9	0	n/a
Mercury Mobile	2	7	-71.4%
Slingshot NextGen Mobile	2	5	-60%
Contact Mobile	2	4	-50%
Kiwi Mobile	0	4	-100%
Nova Energy Mobile	2	2	+0%
Megatel	0	2	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.