Kogan Mobile NZ — Daily Sales Report

Yesterday — Thursday, 09 July 2026

TOTAL PLANS

570 +18.3%

LY: 482

Top-Up + Vouchers Bought

TY Top-Up 492 · VB 78

Excludes voucher redemptions: 70 (LY 71)

TOP-UP PLANS (ADYEN)

492 +21.8%

LY: 404

TY New: 33 · Existing: 459

LY New: 21 · Existing: 383

VOUCHERS BOUGHT

78 +0%

LY: 78

TY NZ$8,346 gross

LY NZ$3,520 gross

GROSS SALES (Inc GST)

NZ$23,366 +79.1%

LY: NZ$13,047

TY: TopUp NZ$15,020 + Voucher NZ$8,346

Excludes voucher redemptions: NZ$7,864 (LY NZ$8,584)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 09 July 2026 vs Wednesday, 09 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	492	404	+21.8%
New (Top-Up)	33	21	+57.1%
Existing (Top-Up)	459	383	+19.8%
Vouchers Bought	78	78	+0%
New (Voucher Bought) - count (est.)	35	57	-38.6%
New (Voucher Bought) - gross (est.)	NZ$2,494	NZ$2,683	-7%
Existing (Voucher Bought) - count (est.)	43	21	+104.8%
Existing (Voucher Bought) - gross (est.)	NZ$5,852	NZ$837	+599.2%
TOTAL PLANS	570	482	+18.3%
Top-Up Sales	NZ$15,020	NZ$9,527	+57.7%
Voucher Sales	NZ$8,346	NZ$3,520	+137.1%
GROSS SALES (Inc GST)	NZ$23,366	NZ$13,047	+79.1%
Voucher Plans Redeemed (excluded)	70	71	-1.4%
Redeemed New / Existing	31	52	-40.4%
Voucher Redemption Value (excluded)	NZ$7,864	NZ$8,584	-8.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	13	89	102
LARGE (30 Days \| 15GB)	4	82	86
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	54	56
Medium Data Pack	1	47	48
Large Data Pack	1	40	41
Small Data Pack	1	26	27
MEDIUM (30 Days \| 4GB)	3	23	26
International Roaming Add-On (Calls & Data)	0	26	26
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	4	14	18
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	0	17	17
EXTRA LARGE (365 Days \| 32GB Per Month)	2	11	13
International Calls Add-On	3	10	13

Month to Date (to 09 Jul 2026)

TOTAL PLANS

5,392 +28.1%

LY: 4,208

Top-Up + Vouchers Bought

TY Top-Up 4,616 · VB 776

Excludes voucher redemptions: 714 (LY 753)

TOP-UP PLANS (ADYEN)

4,616 +25.6%

LY: 3,675

TY New: 305 · Existing: 4,311

LY New: 244 · Existing: 3,431

VOUCHERS BOUGHT

776 +45.6%

LY: 533

TY NZ$73,265 gross

LY NZ$21,659 gross

GROSS SALES (Inc GST)

NZ$222,394 +93%

LY: NZ$115,246

TY: TopUp NZ$149,129 + Voucher NZ$73,265

Excludes voucher redemptions: NZ$81,958 (LY NZ$100,893)

Active Base — as of 2026-07-09 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,262

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,253

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,749

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-09

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 776 (NZ$73,265) · LY 533 (NZ$21,659) · YoY count +45.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	4,616	3,675	+25.6%
New (Top-Up)	305	244	+25%
Existing (Top-Up)	4,311	3,431	+25.6%
Vouchers Bought	776	533	+45.6%
New (Voucher Bought) - count (est.)	360	408	-11.8%
New (Voucher Bought) - gross (est.)	NZ$25,871	NZ$16,621	+55.7%
Existing (Voucher Bought) - count (est.)	416	125	+232.8%
Existing (Voucher Bought) - gross (est.)	NZ$47,394	NZ$5,038	+840.8%
TOTAL PLANS	5,392	4,208	+28.1%
Top-Up Sales	NZ$149,129	NZ$93,587	+59.3%
Voucher Sales	NZ$73,265	NZ$21,659	+238.3%
GROSS SALES (Inc GST)	NZ$222,394	NZ$115,246	+93%
Voucher Plans Redeemed (excluded)	714	753	-5.2%
Redeemed New / Existing	331	577	-42.6%
Voucher Redemption Value (excluded)	NZ$81,958	NZ$100,893	-18.8%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	133	934	1,067
LARGE (30 Days \| 15GB)	42	736	778
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	24	512	536
Medium Data Pack	17	430	447
Large Data Pack	9	295	304
MEDIUM (30 Days \| 4GB)	12	269	281
Small Data Pack	7	239	246
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	18	201	219
International Roaming Add-On (Calls & Data)	10	158	168
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	31	134	165
LARGE (365 Days \| 15GB Per Month)	54	80	134
EXTRA LARGE (365 Days \| 32GB Per Month)	27	97	124
LARGE (365 Days \| 15GB Per 30 Days)	15	108	123
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	72	32	104
International Roaming Add-On (Data Only)	5	93	98
International Calls Add-On	6	89	95
EXTRA LARGE (30 Days \| 32GB)	4	91	95
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	87	0	87
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	3	70	73
SMALL (365 Days \| 1.5GB Per 30 Days)	20	39	59

Financial Year to Date (2026-07-01 to 09 Jul 2026)

TOTAL PLANS

5,392 +28.1%

LY: 4,208

Top-Up + Vouchers Bought

TY Top-Up 4,616 · VB 776

Excludes voucher redemptions: 714 (LY 753)

TOP-UP PLANS (ADYEN)

4,616 +25.6%

LY: 3,675

TY New: 305 · Existing: 4,311

LY New: 244 · Existing: 3,431

VOUCHERS BOUGHT

776 +45.6%

LY: 533

TY NZ$73,265 gross

LY NZ$21,659 gross

GROSS SALES (Inc GST)

NZ$222,394 +93%

LY: NZ$115,246

TY: TopUp NZ$149,129 + Voucher NZ$73,265

Excludes voucher redemptions: NZ$81,958 (LY NZ$100,893)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 776 (NZ$73,265) · LY 533 (NZ$21,659) · YoY count +45.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	4,616	3,675	+25.6%
New (Top-Up)	305	244	+25%
Existing (Top-Up)	4,311	3,431	+25.6%
Vouchers Bought	776	533	+45.6%
New (Voucher Bought) - count (est.)	360	408	-11.8%
New (Voucher Bought) - gross (est.)	NZ$25,871	NZ$16,621	+55.7%
Existing (Voucher Bought) - count (est.)	416	125	+232.8%
Existing (Voucher Bought) - gross (est.)	NZ$47,394	NZ$5,038	+840.8%
TOTAL PLANS	5,392	4,208	+28.1%
Top-Up Sales	NZ$149,129	NZ$93,587	+59.3%
Voucher Sales	NZ$73,265	NZ$21,659	+238.3%
GROSS SALES (Inc GST)	NZ$222,394	NZ$115,246	+93%
Voucher Plans Redeemed (excluded)	714	753	-5.2%
Redeemed New / Existing	331	577	-42.6%
Voucher Redemption Value (excluded)	NZ$81,958	NZ$100,893	-18.8%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	133	934	1,067
LARGE (30 Days \| 15GB)	42	736	778
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	24	512	536
Medium Data Pack	17	430	447
Large Data Pack	9	295	304
MEDIUM (30 Days \| 4GB)	12	269	281
Small Data Pack	7	239	246
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	18	201	219
International Roaming Add-On (Calls & Data)	10	158	168
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	31	134	165
LARGE (365 Days \| 15GB Per Month)	54	80	134
EXTRA LARGE (365 Days \| 32GB Per Month)	27	97	124
LARGE (365 Days \| 15GB Per 30 Days)	15	108	123
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	72	32	104
International Roaming Add-On (Data Only)	5	93	98
International Calls Add-On	6	89	95
EXTRA LARGE (30 Days \| 32GB)	4	91	95
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	87	0	87
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	3	70	73
SMALL (365 Days \| 1.5GB Per 30 Days)	20	39	59

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$222,394, up +93% YoY.
FYTD Total Plans 5,392, up +28.1% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 5,392, +28.1% YoY.
Active base at 09 Jul 2026: 74,262 customers.

Needs Attention

Yesterday Gross Sales NZ$23,366, +79.1% vs same day LY.
MTD Gross Sales NZ$222,394, +93% YoY.
MTD & FYTD Vouchers Bought count +45.6% / +45.6% YoY.

Active Base — as of 2026-07-09 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,262

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,253

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,749

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-09

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 09 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 09 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 09 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

12 -66.7%

LY: 36

Top TY: Spark (4)

Top LY: One NZ (12)

PORT-INS MTD

156 -54.4%

LY: 342

Top TY: One NZ (44)

Top LY: One NZ (106)

PORT-INS FYTD

156 -54.4%

LY: 342

Top TY: One NZ (44)

Top LY: One NZ (106)

PORT-INS LIFETIME

97,582

Top: One NZ (26,917)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	44	106	-58.5%
Spark	35	71	-50.7%
2degrees	29	59	-50.8%
Skinny	32	55	-41.8%
2degrees NextGen Mobile	3	21	-85.7%
Warehouse	1	6	-83.3%
MyRepublic Mobile	1	5	-80%
Slingshot NextGen Mobile	2	4	-50%
Telsim NZ	5	0	n/a
Mighty Mobile	2	3	-33.3%
Kiwi Mobile	0	4	-100%
Contact Mobile	0	3	-100%
Mercury Mobile	1	2	-50%
Nova Energy Mobile	0	2	-100%
Orcon Next Generation	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	44	106	-58.5%
Spark	35	71	-50.7%
2degrees	29	59	-50.8%
Skinny	32	55	-41.8%
2degrees NextGen Mobile	3	21	-85.7%
Warehouse	1	6	-83.3%
MyRepublic Mobile	1	5	-80%
Slingshot NextGen Mobile	2	4	-50%
Telsim NZ	5	0	n/a
Mighty Mobile	2	3	-33.3%
Kiwi Mobile	0	4	-100%
Mercury Mobile	1	2	-50%
Contact Mobile	0	3	-100%
Nova Energy Mobile	0	2	-100%
Orcon Next Generation	1	0	n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.