Kogan Mobile NZ — Daily Sales Report

Yesterday: Friday, 16 October 2026  |  Generated 17 Oct 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Friday, 16 October 2026

TOTAL PLANS
640 +5.4%
LY: 607
Top-Up + Vouchers Bought
TY Top-Up 612 · VB 28
Excludes voucher redemptions: 41 (LY 85)
TOP-UP PLANS (ADYEN)
612 +17.9%
LY: 519
TY New: 24 · Existing: 588
LY New: 39 · Existing: 480
VOUCHERS BOUGHT
28 -68.2%
LY: 88
TY NZ$943 gross
LY NZ$2,775 gross
GROSS SALES (Inc GST)
NZ$17,210 -1.8%
LY: NZ$17,529
TY: TopUp NZ$16,267 + Voucher NZ$943
Excludes voucher redemptions: NZ$3,122 (LY NZ$8,539)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 16 October 2026 vs Thursday, 16 October 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)612519+17.9%
  New (Top-Up)2439-38.5%
  Existing (Top-Up)588480+22.5%
Vouchers Bought2888-68.2%
  New (Voucher Bought) - count (est.)1641-61%
  New (Voucher Bought) - gross (est.)NZ$557NZ$1,649-66.2%
  Existing (Voucher Bought) - count (est.)1247-74.5%
  Existing (Voucher Bought) - gross (est.)NZ$386NZ$1,126-65.7%
TOTAL PLANS640607+5.4%
Top-Up SalesNZ$16,267NZ$14,754+10.3%
Voucher SalesNZ$943NZ$2,775-66%
GROSS SALES (Inc GST)NZ$17,210NZ$17,529-1.8%
Voucher Plans Redeemed (excluded)4185-51.8%
  Redeemed New / Existing2440-40%
Voucher Redemption Value (excluded)NZ$3,122NZ$8,539-63.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)58792
LARGE (30 Days | 15GB)17980
LARGE (30 Days | 15GB) Long Weekend Special NOSIM36669
Medium Data Pack26264
Roaming Data Pack Daily (xVNE)26163
Large Data Pack14041
STANDARD (Monthly | 2GB Per Month)43236
BIGGER (Monthly | 15GB Per Month)03030
Small Data Pack12627
MEDIUM (30 Days | 4GB)12324
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM12021
BIG (Monthly | 5GB Per Month)31518

Month to Date (to 16 Oct 2026)

TOTAL PLANS
9,691 +6.6%
LY: 9,087
Top-Up + Vouchers Bought
TY Top-Up 9,096 · VB 595
Excludes voucher redemptions: 707 (LY 1,261)
TOP-UP PLANS (ADYEN)
9,096 +16.3%
LY: 7,819
TY New: 506 · Existing: 8,590
LY New: 568 · Existing: 7,251
VOUCHERS BOUGHT
595 -53.1%
LY: 1,268
TY NZ$17,518 gross
LY NZ$167,898 gross
GROSS SALES (Inc GST)
NZ$277,921 -27%
LY: NZ$380,640
TY: TopUp NZ$260,403 + Voucher NZ$17,518
Excludes voucher redemptions: NZ$59,041 (LY NZ$158,809)

Active Base — as of 2026-10-16 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
75,003
Prior month-end (2026-09): 74,925
TOTAL 365-DAY ACTIVE PLANS
61,732
Prior month-end (2026-09): 62,042
TOTAL 30-DAY ACTIVE PLANS
11,077
Prior month-end (2026-09): 10,935
SNAPSHOT AS-OF
2026-10-16
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 595 (NZ$17,518) · LY 1,268 (NZ$167,898) · YoY count -53.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,0967,819+16.3%
  New (Top-Up)506568-10.9%
  Existing (Top-Up)8,5907,251+18.5%
Vouchers Bought5951,268-53.1%
  New (Voucher Bought) - count (est.)364605-39.8%
  New (Voucher Bought) - gross (est.)NZ$9,633NZ$75,865-87.3%
  Existing (Voucher Bought) - count (est.)231663-65.2%
  Existing (Voucher Bought) - gross (est.)NZ$7,885NZ$92,033-91.4%
TOTAL PLANS9,6919,087+6.6%
Top-Up SalesNZ$260,403NZ$212,742+22.4%
Voucher SalesNZ$17,518NZ$167,898-89.6%
GROSS SALES (Inc GST)NZ$277,921NZ$380,640-27%
Voucher Plans Redeemed (excluded)7071,261-43.9%
  Redeemed New / Existing433602-28.1%
Voucher Redemption Value (excluded)NZ$59,041NZ$158,809-62.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1271,3331,460
LARGE (30 Days | 15GB)36961997
LARGE (30 Days | 15GB) Long Weekend Special NOSIM48931979
Medium Data Pack21861882
Roaming Data Pack Daily (xVNE)39736775
STANDARD (Monthly | 2GB Per Month)124489613
Large Data Pack12587599
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM34457491
BIGGER (Monthly | 15GB Per Month)25410435
Small Data Pack6390396
MEDIUM (30 Days | 4GB)9353362
BIG (Monthly | 5GB Per Month)38272310
International Calls 250 Add-On8169177
LARGE (365 Days | 15GB Per Month)6868136
StarterBIGGER (Monthly | 15GB Per Month)1330133
EXTRA LARGE (30 Days | 32GB) LWS NOSIM696102
BIGGEST(Monthly | 60GB Per Month)2100102
LARGE (365 Days | 15GB Per 30 Days)118596
EXTRA LARGE (30 Days | 32GB)08989
LARGE (Monthly | 15GB)256287

Financial Year to Date (2026-07-01 to 16 Oct 2026)

TOTAL PLANS
70,256 +15.2%
LY: 60,981
Top-Up + Vouchers Bought
TY Top-Up 58,751 · VB 11,505
Excludes voucher redemptions: 11,006 (LY 12,279)
TOP-UP PLANS (ADYEN)
58,751 +19.4%
LY: 49,219
TY New: 3,688 · Existing: 55,063
LY New: 3,297 · Existing: 45,922
VOUCHERS BOUGHT
11,505 -2.2%
LY: 11,762
TY NZ$1,763,553 gross
LY NZ$1,548,147 gross
GROSS SALES (Inc GST)
NZ$3,789,563 +14.8%
LY: NZ$3,299,748
TY: TopUp NZ$2,026,010 + Voucher NZ$1,763,553
Excludes voucher redemptions: NZ$1,732,761 (LY NZ$1,790,921)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 11,505 (NZ$1,763,553) · LY 11,762 (NZ$1,548,147) · YoY count -2.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)58,75149,219+19.4%
  New (Top-Up)3,6883,297+11.9%
  Existing (Top-Up)55,06345,922+19.9%
Vouchers Bought11,50511,762-2.2%
  New (Voucher Bought) - count (est.)4,8825,055-3.4%
  New (Voucher Bought) - gross (est.)NZ$607,221NZ$570,459+6.4%
  Existing (Voucher Bought) - count (est.)6,6236,707-1.3%
  Existing (Voucher Bought) - gross (est.)NZ$1,156,332NZ$977,688+18.3%
TOTAL PLANS70,25660,981+15.2%
Top-Up SalesNZ$2,026,010NZ$1,751,601+15.7%
Voucher SalesNZ$1,763,553NZ$1,548,147+13.9%
GROSS SALES (Inc GST)NZ$3,789,563NZ$3,299,748+14.8%
Voucher Plans Redeemed (excluded)11,00612,279-10.4%
  Redeemed New / Existing4,6705,277-11.5%
Voucher Redemption Value (excluded)NZ$1,732,761NZ$1,790,921-3.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1,71111,73213,443
LARGE (30 Days | 15GB)4539,2189,671
LARGE (30 Days | 15GB) Long Weekend Special NOSIM3526,0796,431
Medium Data Pack1394,8394,978
MEDIUM (30 Days | 4GB)2053,5763,781
Large Data Pack873,3263,413
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM2223,1103,332
EXTRA LARGE (365 Days | 32GB Per Month)1,0971,9303,027
Small Data Pack612,7892,850
LARGE (365 Days | 15GB Per Month)6651,7602,425
LARGE (365 Days | 15GB Per 30 Days)2061,4771,683
International Roaming Add-On (Calls & Data)571,2941,351
LARGE (365 Days | 15GB Per Month) BTL2571,0081,265
International Roaming Add-On (Data Only)431,0661,109
Roaming Data Pack Daily (xVNE)591,0301,089
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1,04221,044
EXTRA LARGE (30 Days | 32GB)27970997
SMALL (365 Days | 1.5GB Per 30 Days)250732982
EXTRA LARGE (30 Days | 32GB) LWS NOSIM42881923
LARGE (Monthly | 15GB)270591861

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Active Base — as of 2026-10-16 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
75,003
Prior month-end (2026-09): 74,925
TOTAL 365-DAY ACTIVE PLANS
61,732
Prior month-end (2026-09): 62,042
TOTAL 30-DAY ACTIVE PLANS
11,077
Prior month-end (2026-09): 10,935
SNAPSHOT AS-OF
2026-10-16
Latest available snapshot on/before yesterday

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 16 Oct 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 16 Oct 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
4 -73.3%
LY: 15
Top TY: One NZ (2)
Top LY: One NZ (8)
PORT-INS MTD
238 -31.2%
LY: 346
Top TY: Spark (66)
Top LY: One NZ (152)
PORT-INS FYTD
2,606 -4%
LY: 2,715
Top TY: One NZ (776)
Top LY: One NZ (901)
PORT-INS LIFETIME
100,110
Top: One NZ (27,679)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ59152-61.2%
Spark6655+20%
2degrees4074-45.9%
Skinny3940-2.5%
2degrees NextGen Mobile78-12.5%
Mighty Mobile66+0%
Warehouse63+100%
Telsim NZ50n/a
MyRepublic Mobile23-33.3%
Kiwi Mobile21+100%
Contact Mobile21+100%
Mercury Mobile11+0%
Nova Energy Mobile20n/a
Megatel02-100%
Slingshot NextGen Mobile10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ776901-13.9%
Spark520582-10.7%
2degrees552537+2.8%
Skinny398381+4.5%
2degrees NextGen Mobile6192-33.7%
Mighty Mobile7551+47.1%
Warehouse4437+18.9%
Telsim NZ610n/a
Mercury Mobile2327-14.8%
MyRepublic Mobile2322+4.5%
Contact Mobile2018+11.1%
Nova Energy Mobile1720-15%
Slingshot NextGen Mobile1214-14.3%
Kiwi Mobile1510+50%
Megatel017-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.