Kogan Mobile NZ — Daily Sales Report

Yesterday — Thursday, 02 July 2026

TOTAL PLANS

622 +24.2%

LY: 501

Top-Up + Vouchers Bought

TY Top-Up 541 · VB 81

Excludes voucher redemptions: 85 (LY 79)

TOP-UP PLANS (ADYEN)

541 +27.9%

LY: 423

TY New: 37 · Existing: 504

LY New: 26 · Existing: 397

VOUCHERS BOUGHT

81 +3.8%

LY: 78

TY NZ$5,392 gross

LY NZ$2,275 gross

GROSS SALES (Inc GST)

NZ$24,322 +89.9%

LY: NZ$12,807

TY: TopUp NZ$18,930 + Voucher NZ$5,392

Excludes voucher redemptions: NZ$6,157 (LY NZ$10,244)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 02 July 2026 vs Wednesday, 02 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	541	423	+27.9%
New (Top-Up)	37	26	+42.3%
Existing (Top-Up)	504	397	+27%
Vouchers Bought	81	78	+3.8%
New (Voucher Bought) - count (est.)	43	61	-29.5%
New (Voucher Bought) - gross (est.)	NZ$1,990	NZ$1,852	+7.4%
Existing (Voucher Bought) - count (est.)	38	17	+123.5%
Existing (Voucher Bought) - gross (est.)	NZ$3,402	NZ$423	+705%
TOTAL PLANS	622	501	+24.2%
Top-Up Sales	NZ$18,930	NZ$10,532	+79.7%
Voucher Sales	NZ$5,392	NZ$2,275	+137%
GROSS SALES (Inc GST)	NZ$24,322	NZ$12,807	+89.9%
Voucher Plans Redeemed (excluded)	85	79	+7.6%
Redeemed New / Existing	45	62	-27.4%
Voucher Redemption Value (excluded)	NZ$6,157	NZ$10,244	-39.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	13	113	126
LARGE (30 Days \| 15GB)	7	90	97
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	62	63
MEDIUM (30 Days \| 4GB)	0	48	48
Medium Data Pack	1	40	41
Large Data Pack	2	28	30
Small Data Pack	1	24	25
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	5	19	24
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	4	18	22
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	16	0	16
International Roaming Add-On (Calls & Data)	1	14	15
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	9	4	13

Month to Date (to 02 Jul 2026)

TOTAL PLANS

1,303 +29%

LY: 1,010

Top-Up + Vouchers Bought

TY Top-Up 1,122 · VB 181

Excludes voucher redemptions: 174 (LY 172)

TOP-UP PLANS (ADYEN)

1,122 +25.5%

LY: 894

TY New: 74 · Existing: 1,048

LY New: 62 · Existing: 832

VOUCHERS BOUGHT

181 +56%

LY: 116

TY NZ$14,400 gross

LY NZ$3,975 gross

GROSS SALES (Inc GST)

NZ$52,802 +92.8%

LY: NZ$27,381

TY: TopUp NZ$38,402 + Voucher NZ$14,400

Excludes voucher redemptions: NZ$19,865 (LY NZ$23,728)

Active Base — as of 2026-07-02 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,208

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,362

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,646

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-02

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 181 (NZ$14,400) · LY 116 (NZ$3,975) · YoY count +56% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	1,122	894	+25.5%
New (Top-Up)	74	62	+19.4%
Existing (Top-Up)	1,048	832	+26%
Vouchers Bought	181	116	+56%
New (Voucher Bought) - count (est.)	80	90	-11.1%
New (Voucher Bought) - gross (est.)	NZ$5,216	NZ$3,017	+72.9%
Existing (Voucher Bought) - count (est.)	101	26	+288.5%
Existing (Voucher Bought) - gross (est.)	NZ$9,184	NZ$958	+858.5%
TOTAL PLANS	1,303	1,010	+29%
Top-Up Sales	NZ$38,402	NZ$23,406	+64.1%
Voucher Sales	NZ$14,400	NZ$3,975	+262.3%
GROSS SALES (Inc GST)	NZ$52,802	NZ$27,381	+92.8%
Voucher Plans Redeemed (excluded)	174	172	+1.2%
Redeemed New / Existing	77	133	-42.1%
Voucher Redemption Value (excluded)	NZ$19,865	NZ$23,728	-16.3%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	31	243	274
LARGE (30 Days \| 15GB)	15	178	193
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	131	134
Medium Data Pack	3	99	102
MEDIUM (30 Days \| 4GB)	2	83	85
Small Data Pack	2	60	62
Large Data Pack	2	57	59
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	6	38	44
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	6	36	42
LARGE (365 Days \| 15GB Per Month)	12	23	35
EXTRA LARGE (365 Days \| 32GB Per Month)	8	22	30
LARGE (365 Days \| 15GB Per 30 Days)	1	29	30
International Roaming Add-On (Calls & Data)	2	27	29
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	14	7	21
International Calls Add-On	2	18	20
EXTRA LARGE (30 Days \| 32GB)	0	20	20
International Roaming Add-On (Data Only)	0	20	20
SMALL (365 Days \| 1.5GB Per 30 Days)	7	13	20
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	19	19
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	19	0	19

Financial Year to Date (2026-07-01 to 02 Jul 2026)

TOTAL PLANS

1,303 +29%

LY: 1,010

Top-Up + Vouchers Bought

TY Top-Up 1,122 · VB 181

Excludes voucher redemptions: 174 (LY 172)

TOP-UP PLANS (ADYEN)

1,122 +25.5%

LY: 894

TY New: 74 · Existing: 1,048

LY New: 62 · Existing: 832

VOUCHERS BOUGHT

181 +56%

LY: 116

TY NZ$14,400 gross

LY NZ$3,975 gross

GROSS SALES (Inc GST)

NZ$52,802 +92.8%

LY: NZ$27,381

TY: TopUp NZ$38,402 + Voucher NZ$14,400

Excludes voucher redemptions: NZ$19,865 (LY NZ$23,728)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 181 (NZ$14,400) · LY 116 (NZ$3,975) · YoY count +56% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	1,122	894	+25.5%
New (Top-Up)	74	62	+19.4%
Existing (Top-Up)	1,048	832	+26%
Vouchers Bought	181	116	+56%
New (Voucher Bought) - count (est.)	80	90	-11.1%
New (Voucher Bought) - gross (est.)	NZ$5,216	NZ$3,017	+72.9%
Existing (Voucher Bought) - count (est.)	101	26	+288.5%
Existing (Voucher Bought) - gross (est.)	NZ$9,184	NZ$958	+858.5%
TOTAL PLANS	1,303	1,010	+29%
Top-Up Sales	NZ$38,402	NZ$23,406	+64.1%
Voucher Sales	NZ$14,400	NZ$3,975	+262.3%
GROSS SALES (Inc GST)	NZ$52,802	NZ$27,381	+92.8%
Voucher Plans Redeemed (excluded)	174	172	+1.2%
Redeemed New / Existing	77	133	-42.1%
Voucher Redemption Value (excluded)	NZ$19,865	NZ$23,728	-16.3%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	31	243	274
LARGE (30 Days \| 15GB)	15	178	193
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	131	134
Medium Data Pack	3	99	102
MEDIUM (30 Days \| 4GB)	2	83	85
Small Data Pack	2	60	62
Large Data Pack	2	57	59
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	6	38	44
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	6	36	42
LARGE (365 Days \| 15GB Per Month)	12	23	35
EXTRA LARGE (365 Days \| 32GB Per Month)	8	22	30
LARGE (365 Days \| 15GB Per 30 Days)	1	29	30
International Roaming Add-On (Calls & Data)	2	27	29
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	14	7	21
International Calls Add-On	2	18	20
EXTRA LARGE (30 Days \| 32GB)	0	20	20
International Roaming Add-On (Data Only)	0	20	20
SMALL (365 Days \| 1.5GB Per 30 Days)	7	13	20
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	19	19
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	19	0	19

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$52,802, up +92.8% YoY.
FYTD Total Plans 1,303, up +29% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 1,303, +29% YoY.
Active base at 02 Jul 2026: 74,208 customers.

Needs Attention

Yesterday Gross Sales NZ$24,322, +89.9% vs same day LY.
MTD Gross Sales NZ$52,802, +92.8% YoY.
MTD & FYTD Vouchers Bought count +56% / +56% YoY.

Active Base — as of 2026-07-02 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,208

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,362

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,646

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-02

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 02 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 02 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 02 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

12 -65.7%

LY: 35

Top TY: 2degrees (4)

Top LY: Spark (9)

PORT-INS MTD

33 -61.2%

LY: 85

Top TY: Spark (10)

Top LY: One NZ (19)

PORT-INS FYTD

33 -61.2%

LY: 85

Top TY: Spark (10)

Top LY: One NZ (19)

PORT-INS LIFETIME

97,448

Top: One NZ (26,874)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
Spark	10	16	-37.5%
One NZ	4	19	-78.9%
2degrees	5	18	-72.2%
Skinny	8	11	-27.3%
2degrees NextGen Mobile	0	7	-100%
MyRepublic Mobile	1	3	-66.7%
Slingshot NextGen Mobile	0	3	-100%
Mighty Mobile	2	1	+100%
Warehouse	0	3	-100%
Telsim NZ	2	0	n/a
Nova Energy Mobile	0	2	-100%
Orcon Next Generation	1	0	n/a
Kiwi Mobile	0	1	-100%
Megatel	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
Spark	10	16	-37.5%
One NZ	4	19	-78.9%
2degrees	5	18	-72.2%
Skinny	8	11	-27.3%
2degrees NextGen Mobile	0	7	-100%
MyRepublic Mobile	1	3	-66.7%
Warehouse	0	3	-100%
Slingshot NextGen Mobile	0	3	-100%
Mighty Mobile	2	1	+100%
Telsim NZ	2	0	n/a
Nova Energy Mobile	0	2	-100%
Megatel	0	1	-100%
Kiwi Mobile	0	1	-100%
Orcon Next Generation	1	0	n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.