Kogan Mobile NZ — Daily Sales Report

Yesterday — Saturday, 05 September 2026

TOTAL PLANS

778 +17.5%

LY: 662

Top-Up + Vouchers Bought

TY Top-Up 496 · VB 282

Excludes voucher redemptions: 124 (LY 200)

TOP-UP PLANS (ADYEN)

496 -4.8%

LY: 521

TY New: 34 · Existing: 462

LY New: 42 · Existing: 479

VOUCHERS BOUGHT

282 +100%

LY: 141

TY NZ$50,827 gross

LY NZ$9,323 gross

GROSS SALES (Inc GST)

NZ$73,512 +89.7%

LY: NZ$38,741

TY: TopUp NZ$22,685 + Voucher NZ$50,827

Excludes voucher redemptions: NZ$22,109 (LY NZ$28,741)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 05 September 2026 vs Friday, 05 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	496	521	-4.8%
New (Top-Up)	34	42	-19%
Existing (Top-Up)	462	479	-3.5%
Vouchers Bought	282	141	+100%
New (Voucher Bought) - count (est.)	57	50	+14%
New (Voucher Bought) - gross (est.)	NZ$6,821	NZ$3,548	+92.2%
Existing (Voucher Bought) - count (est.)	225	91	+147.3%
Existing (Voucher Bought) - gross (est.)	NZ$44,006	NZ$5,775	+662%
TOTAL PLANS	778	662	+17.5%
Top-Up Sales	NZ$22,685	NZ$29,418	-22.9%
Voucher Sales	NZ$50,827	NZ$9,323	+445.2%
GROSS SALES (Inc GST)	NZ$73,512	NZ$38,741	+89.7%
Voucher Plans Redeemed (excluded)	124	200	-38%
Redeemed New / Existing	25	71	-64.8%
Voucher Redemption Value (excluded)	NZ$22,109	NZ$28,741	-23.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	14	96	110
LARGE (30 Days \| 15GB)	2	69	71
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	60	63
LARGE (365 Days \| 15GB Per Month)	7	39	46
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	42	44
Large Data Pack	0	32	32
Medium Data Pack	0	32	32
Small Data Pack	1	28	29
MEDIUM (30 Days \| 4GB)	1	27	28
EXTRA LARGE (365 Days \| 32GB Per Month)	6	21	27
LARGE (365 Days \| 15GB Per 30 Days)	4	19	23
LARGE (365 Days \| 15GB Per Month) BTL	1	22	23

Month to Date (to 05 Sep 2026)

TOTAL PLANS

4,135 +21%

LY: 3,418

Top-Up + Vouchers Bought

TY Top-Up 2,678 · VB 1,457

Excludes voucher redemptions: 807 (LY 946)

TOP-UP PLANS (ADYEN)

2,678 +2.1%

LY: 2,624

TY New: 170 · Existing: 2,508

LY New: 183 · Existing: 2,441

VOUCHERS BOUGHT

1,457 +83.5%

LY: 794

TY NZ$259,197 gross

LY NZ$84,872 gross

GROSS SALES (Inc GST)

NZ$367,486 +65.6%

LY: NZ$221,974

TY: TopUp NZ$108,289 + Voucher NZ$259,197

Excludes voucher redemptions: NZ$147,416 (LY NZ$151,047)

Active Base — as of 2026-09-05 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,582

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,243

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,253

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-05

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,457 (NZ$259,197) · LY 794 (NZ$84,872) · YoY count +83.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	2,678	2,624	+2.1%
New (Top-Up)	170	183	-7.1%
Existing (Top-Up)	2,508	2,441	+2.7%
Vouchers Bought	1,457	794	+83.5%
New (Voucher Bought) - count (est.)	395	244	+61.9%
New (Voucher Bought) - gross (est.)	NZ$53,761	NZ$24,074	+123.3%
Existing (Voucher Bought) - count (est.)	1,062	550	+93.1%
Existing (Voucher Bought) - gross (est.)	NZ$205,436	NZ$60,798	+237.9%
TOTAL PLANS	4,135	3,418	+21%
Top-Up Sales	NZ$108,289	NZ$137,102	-21%
Voucher Sales	NZ$259,197	NZ$84,872	+205.4%
GROSS SALES (Inc GST)	NZ$367,486	NZ$221,974	+65.6%
Voucher Plans Redeemed (excluded)	807	946	-14.7%
Redeemed New / Existing	219	291	-24.7%
Voucher Redemption Value (excluded)	NZ$147,416	NZ$151,047	-2.4%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	83	548	631
LARGE (30 Days \| 15GB)	21	423	444
LARGE (365 Days \| 15GB Per Month)	60	244	304
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	15	245	260
Medium Data Pack	10	206	216
EXTRA LARGE (365 Days \| 32GB Per Month)	47	165	212
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	11	191	202
MEDIUM (30 Days \| 4GB)	6	159	165
Large Data Pack	5	159	164
Small Data Pack	1	153	154
LARGE (Monthly \| 15GB)	36	89	125
LARGE (365 Days \| 15GB Per 30 Days)	11	100	111
LARGE (365 Days \| 15GB Per Month) BTL	4	81	85
International Roaming Add-On (Data Only)	1	71	72
International Calls Add-On	3	63	66
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	53	0	53
SMALL (365 Days \| 1.5GB Per 30 Days)	11	41	52
EXTRA LARGE (30 Days \| 32GB)	2	45	47
International Roaming Add-On (Calls & Data)	3	33	36
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	30	31

Financial Year to Date (2026-07-01 to 05 Sep 2026)

TOTAL PLANS

44,012 +22.3%

LY: 35,985

Top-Up + Vouchers Bought

TY Top-Up 36,041 · VB 7,971

Excludes voucher redemptions: 6,252 (LY 7,118)

TOP-UP PLANS (ADYEN)

36,041 +24.8%

LY: 28,886

TY New: 2,147 · Existing: 33,894

LY New: 1,937 · Existing: 26,949

VOUCHERS BOUGHT

7,971 +12.3%

LY: 7,099

TY NZ$1,310,362 gross

LY NZ$1,064,160 gross

GROSS SALES (Inc GST)

NZ$2,568,086 +25.9%

LY: NZ$2,039,059

TY: TopUp NZ$1,257,724 + Voucher NZ$1,310,362

Excludes voucher redemptions: NZ$992,433 (LY NZ$1,113,893)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 7,971 (NZ$1,310,362) · LY 7,099 (NZ$1,064,160) · YoY count +12.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	36,041	28,886	+24.8%
New (Top-Up)	2,147	1,937	+10.8%
Existing (Top-Up)	33,894	26,949	+25.8%
Vouchers Bought	7,971	7,099	+12.3%
New (Voucher Bought) - count (est.)	3,626	3,496	+3.7%
New (Voucher Bought) - gross (est.)	NZ$479,644	NZ$438,868	+9.3%
Existing (Voucher Bought) - count (est.)	4,345	3,603	+20.6%
Existing (Voucher Bought) - gross (est.)	NZ$830,718	NZ$625,292	+32.9%
TOTAL PLANS	44,012	35,985	+22.3%
Top-Up Sales	NZ$1,257,724	NZ$974,899	+29%
Voucher Sales	NZ$1,310,362	NZ$1,064,160	+23.1%
GROSS SALES (Inc GST)	NZ$2,568,086	NZ$2,039,059	+25.9%
Voucher Plans Redeemed (excluded)	6,252	7,118	-12.2%
Redeemed New / Existing	2,844	3,505	-18.9%
Voucher Redemption Value (excluded)	NZ$992,433	NZ$1,113,893	-10.9%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	965	7,583	8,548
LARGE (30 Days \| 15GB)	288	5,935	6,223
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	224	3,824	4,048
Medium Data Pack	88	3,065	3,153
MEDIUM (30 Days \| 4GB)	150	2,348	2,498
EXTRA LARGE (365 Days \| 32GB Per Month)	894	1,379	2,273
Large Data Pack	60	2,049	2,109
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	123	1,938	2,061
Small Data Pack	44	1,895	1,939
LARGE (365 Days \| 15GB Per Month)	259	1,024	1,283
LARGE (365 Days \| 15GB Per 30 Days)	160	1,009	1,169
International Roaming Add-On (Calls & Data)	45	939	984
International Roaming Add-On (Data Only)	36	808	844
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	807	2	809
EXTRA LARGE (30 Days \| 32GB)	19	633	652
SMALL (365 Days \| 1.5GB Per 30 Days)	176	446	622
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	28	580	608
International Calls Add-On	36	534	570
LARGE (Monthly \| 15GB)	117	300	417
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,568,086, up +25.9% YoY.
FYTD Total Plans 44,012, up +22.3% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 4,135, +21% YoY.
Active base at 05 Sep 2026: 74,582 customers.

Needs Attention

Yesterday Gross Sales NZ$73,512, +89.7% vs same day LY.
MTD Gross Sales NZ$367,486, +65.6% YoY.
MTD & FYTD Vouchers Bought count +83.5% / +12.3% YoY.

Active Base — as of 2026-09-05 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,582

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,243

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,253

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-05

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 05 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 05 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 05 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

7 -81.1%

LY: 37

Top TY: Spark (3)

Top LY: One NZ (13)

PORT-INS MTD

109 -18.7%

LY: 134

Top TY: One NZ (38)

Top LY: One NZ (46)

PORT-INS FYTD

1,492 -21.3%

LY: 1,896

Top TY: One NZ (478)

Top LY: One NZ (592)

PORT-INS LIFETIME

98,970

Top: One NZ (27,369)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	38	46	-17.4%
2degrees	31	32	-3.1%
Spark	20	24	-16.7%
Skinny	10	21	-52.4%
Mighty Mobile	6	2	+200%
2degrees NextGen Mobile	1	3	-66.7%
Mercury Mobile	0	3	-100%
Warehouse	1	1	+0%
Contact Mobile	1	0	n/a
Orcon Next Generation	0	1	-100%
Telsim NZ	1	0	n/a
Nova Energy Mobile	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	478	592	-19.3%
Spark	274	410	-33.2%
2degrees	296	365	-18.9%
Skinny	234	306	-23.5%
2degrees NextGen Mobile	29	74	-60.8%
Mighty Mobile	46	33	+39.4%
Warehouse	21	28	-25%
Telsim NZ	35	0	n/a
MyRepublic Mobile	16	15	+6.7%
Mercury Mobile	14	17	-17.6%
Contact Mobile	14	14	+0%
Nova Energy Mobile	13	12	+8.3%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.