Kogan Mobile NZ — Daily Sales Report

Yesterday — Monday, 29 June 2026

TOTAL PLANS

631 -9.3%

LY: 696

Top-Up + Vouchers Bought

TY Top-Up 539 · VB 92

Excludes voucher redemptions: 96 (LY 86)

TOP-UP PLANS (ADYEN)

539 +26.8%

LY: 425

TY New: 27 · Existing: 512

LY New: 26 · Existing: 399

VOUCHERS BOUGHT

92 -66.1%

LY: 271

TY NZ$6,735 gross

LY NZ$54,378 gross

GROSS SALES (Inc GST)

NZ$22,846 -65.1%

LY: NZ$65,509

TY: TopUp NZ$16,111 + Voucher NZ$6,735

Excludes voucher redemptions: NZ$11,938 (LY NZ$13,801)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 29 June 2026 vs Sunday, 29 June 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	539	425	+26.8%
New (Top-Up)	27	26	+3.8%
Existing (Top-Up)	512	399	+28.3%
Vouchers Bought	92	271	-66.1%
New (Voucher Bought) - count (est.)	42	230	-81.7%
New (Voucher Bought) - gross (est.)	NZ$3,112	NZ$44,161	-93%
Existing (Voucher Bought) - count (est.)	50	41	+22%
Existing (Voucher Bought) - gross (est.)	NZ$3,623	NZ$10,217	-64.5%
TOTAL PLANS	631	696	-9.3%
Top-Up Sales	NZ$16,111	NZ$11,131	+44.7%
Voucher Sales	NZ$6,735	NZ$54,378	-87.6%
GROSS SALES (Inc GST)	NZ$22,846	NZ$65,509	-65.1%
Voucher Plans Redeemed (excluded)	96	86	+11.6%
Redeemed New / Existing	44	73	-39.7%
Voucher Redemption Value (excluded)	NZ$11,938	NZ$13,801	-13.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	11	107	118
LARGE (30 Days \| 15GB)	3	87	90
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	5	57	62
Medium Data Pack	0	52	52
Large Data Pack	0	43	43
MEDIUM (30 Days \| 4GB)	2	38	40
Small Data Pack	0	33	33
LARGE (365 Days \| 15GB Per Month)	11	15	26
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	23	25
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	4	16	20
International Roaming Add-On (Calls & Data)	1	14	15
EXTRA LARGE (365 Days \| 32GB Per Month)	5	7	12

Month to Date (to 29 Jun 2026)

TOTAL PLANS

17,422 +11.9%

LY: 15,574

Top-Up + Vouchers Bought

TY Top-Up 14,559 · VB 2,863

Excludes voucher redemptions: 2,680 (LY 2,349)

TOP-UP PLANS (ADYEN)

14,559 +23.2%

LY: 11,822

TY New: 790 · Existing: 13,769

LY New: 803 · Existing: 11,019

VOUCHERS BOUGHT

2,863 -23.7%

LY: 3,752

TY NZ$371,272 gross

LY NZ$668,751 gross

GROSS SALES (Inc GST)

NZ$849,900 -13.3%

LY: NZ$980,745

TY: TopUp NZ$478,628 + Voucher NZ$371,272

Excludes voucher redemptions: NZ$371,989 (LY NZ$362,067)

Active Base — as of 2026-06-29 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,184

Prior month-end (2026-05): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,440

Prior month-end (2026-05): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,579

Prior month-end (2026-05): 10,578

SNAPSHOT AS-OF

2026-06-29

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,863 (NZ$371,272) · LY 3,752 (NZ$668,751) · YoY count -23.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	14,559	11,822	+23.2%
New (Top-Up)	790	803	-1.6%
Existing (Top-Up)	13,769	11,019	+25%
Vouchers Bought	2,863	3,752	-23.7%
New (Voucher Bought) - count (est.)	1,304	2,757	-52.7%
New (Voucher Bought) - gross (est.)	NZ$147,663	NZ$459,688	-67.9%
Existing (Voucher Bought) - count (est.)	1,559	995	+56.7%
Existing (Voucher Bought) - gross (est.)	NZ$223,609	NZ$209,063	+7%
TOTAL PLANS	17,422	15,574	+11.9%
Top-Up Sales	NZ$478,628	NZ$311,994	+53.4%
Voucher Sales	NZ$371,272	NZ$668,751	-44.5%
GROSS SALES (Inc GST)	NZ$849,900	NZ$980,745	-13.3%
Voucher Plans Redeemed (excluded)	2,680	2,349	+14.1%
Redeemed New / Existing	1,221	1,726	-29.3%
Voucher Redemption Value (excluded)	NZ$371,989	NZ$362,067	+2.7%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	412	3,277	3,689
LARGE (30 Days \| 15GB)	103	2,363	2,466
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	93	1,535	1,628
Medium Data Pack	38	1,275	1,313
LARGE (365 Days \| 15GB Per Month)	479	771	1,250
MEDIUM (30 Days \| 4GB)	46	929	975
Large Data Pack	17	825	842
Small Data Pack	15	784	799
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	23	609	632
LARGE (Monthly \| 15GB)	186	357	543
International Roaming Add-On (Calls & Data)	15	374	389
LARGE (365 Days \| 15GB Per 30 Days)	24	361	385
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	11	280	291
EXTRA LARGE (30 Days \| 32GB)	4	277	281
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	273	2	275
International Roaming Add-On (Data Only)	7	261	268
International Calls Add-On	10	246	256
SMALL (365 Days \| 1.5GB Per 30 Days)	79	146	225
EXTRA LARGE (365 Days \| 32GB Per Month)	28	111	139
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	9	114	123

Financial Year to Date (2025-07-01 to 29 Jun 2026)

TOTAL PLANS

257,483 +16%

LY: 221,899

Top-Up + Vouchers Bought

TY Top-Up 177,807 · VB 79,676

Excludes voucher redemptions: 78,261 (LY 64,220)

TOP-UP PLANS (ADYEN)

177,807 +17.9%

LY: 150,845

TY New: 11,729 · Existing: 166,078

LY New: 10,424 · Existing: 140,421

VOUCHERS BOUGHT

79,676 +12.1%

LY: 71,054

TY NZ$12,207,997 gross

LY NZ$10,694,655 gross

GROSS SALES (Inc GST)

NZ$19,225,692 +17.2%

LY: NZ$16,406,747

TY: TopUp NZ$7,017,695 + Voucher NZ$12,207,997

Excludes voucher redemptions: NZ$12,160,366 (LY NZ$9,796,987)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 79,676 (NZ$12,207,997) · LY 71,054 (NZ$10,694,655) · YoY count +12.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	177,807	150,845	+17.9%
New (Top-Up)	11,729	10,424	+12.5%
Existing (Top-Up)	166,078	140,421	+18.3%
Vouchers Bought	79,676	71,054	+12.1%
New (Voucher Bought) - count (est.)	33,906	40,611	-16.5%
New (Voucher Bought) - gross (est.)	NZ$4,763,957	NZ$5,568,510	-14.4%
Existing (Voucher Bought) - count (est.)	45,770	30,443	+50.3%
Existing (Voucher Bought) - gross (est.)	NZ$7,444,040	NZ$5,126,145	+45.2%
TOTAL PLANS	257,483	221,899	+16%
Top-Up Sales	NZ$7,017,695	NZ$5,712,092	+22.9%
Voucher Sales	NZ$12,207,997	NZ$10,694,655	+14.2%
GROSS SALES (Inc GST)	NZ$19,225,692	NZ$16,406,747	+17.2%
Voucher Plans Redeemed (excluded)	78,261	64,220	+21.9%
Redeemed New / Existing	33,304	36,705	-9.3%
Voucher Redemption Value (excluded)	NZ$12,160,366	NZ$9,796,987	+24.1%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	6,051	42,556	48,607
LARGE BOGOF (365 Days \| 15GB Per Month)	14,030	21,372	35,402
LARGE (30 Days \| 15GB)	1,679	31,078	32,757
Medium Data Pack	435	14,193	14,628
LARGE (365 Days \| 15GB Per Month)	5,067	9,050	14,117
MEDIUM (30 Days \| 4GB)	1,030	12,988	14,018
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	636	12,672	13,308
EXTRA LARGE (365 Days \| 32GB Per Month)	3,321	6,191	9,512
Large Data Pack	276	9,165	9,441
Small Data Pack	150	8,313	8,463
LARGE (365 Days \| 15GB Per 30 Days)	819	6,415	7,234
LARGE (Monthly \| 15GB)	2,255	4,959	7,214
International Roaming Add-On (Calls & Data)	287	6,400	6,687
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	4,745	32	4,777
International Roaming Add-On (Data Only)	146	4,443	4,589
International Calls Add-On	230	3,827	4,057
SMALL (365 Days \| 1.5GB Per 30 Days)	1,024	2,556	3,580
EXTRA LARGE (30 Days \| 32GB)	72	2,880	2,952
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	135	2,595	2,730
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	125	2,562	2,687

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$19,225,692, up +17.2% YoY.
FYTD Total Plans 257,483, up +16% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 17,422, +11.9% YoY.
Active base at 29 Jun 2026: 74,184 customers.

Needs Attention

Yesterday Gross Sales NZ$22,846, -65.1% vs same day LY.
MTD Gross Sales NZ$849,900, -13.3% YoY.
MTD & FYTD Vouchers Bought count -23.7% / +12.1% YoY.

Active Base — as of 2026-06-29 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,184

Prior month-end (2026-05): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,440

Prior month-end (2026-05): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,579

Prior month-end (2026-05): 10,578

SNAPSHOT AS-OF

2026-06-29

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 29 Jun 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 29 Jun 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 29 Jun 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

9 -78%

LY: 41

Top TY: One NZ (6)

Top LY: One NZ (15)

PORT-INS MTD

615 -44.4%

LY: 1,106

Top TY: One NZ (180)

Top LY: One NZ (328)

PORT-INS FYTD

18,346 -22.9%

LY: 23,788

Top TY: One NZ (6,018)

Top LY: One NZ (7,871)

PORT-INS LIFETIME

97,379

Top: One NZ (26,854)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	180	328	-45.1%
2degrees	96	246	-61%
Skinny	151	168	-10.1%
Spark	110	208	-47.1%
Mighty Mobile	21	27	-22.2%
2degrees NextGen Mobile	9	36	-75%
Warehouse	13	23	-43.5%
Contact Mobile	4	18	-77.8%
Mercury Mobile	8	12	-33.3%
MyRepublic Mobile	4	14	-71.4%
Kiwi Mobile	4	6	-33.3%
Megatel	0	10	-100%
Nova Energy Mobile	3	6	-50%
Telsim NZ	8	0	n/a
Zeronet Mobile	2	2	+0%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	6,018	7,871	-23.5%
2degrees	4,008	4,715	-15%
Spark	3,320	4,094	-18.9%
Skinny	2,461	3,582	-31.3%
2degrees NextGen Mobile	616	868	-29%
Warehouse	376	670	-43.9%
Contact Mobile	255	279	-8.6%
Mighty Mobile	317	213	+48.8%
MyRepublic Mobile	179	222	-19.4%
Megatel	137	201	-31.8%
Kiwi Mobile	115	203	-43.3%
Mercury Mobile	170	121	+40.5%
Slingshot NextGen Mobile	95	123	-22.8%
Kiwi Mobile SPID	0	167	-100%
Rocket Mobile	0	165	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.