Kogan Mobile NZ — Daily Sales Report

Yesterday: Sunday, 05 July 2026  |  Generated 06 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Sunday, 05 July 2026

TOTAL PLANS
557 +25.2%
LY: 445
Top-Up + Vouchers Bought
TY Top-Up 482 · VB 75
Excludes voucher redemptions: 68 (LY 102)
TOP-UP PLANS (ADYEN)
482 +18.4%
LY: 407
TY New: 38 · Existing: 444
LY New: 24 · Existing: 383
VOUCHERS BOUGHT
75 +97.4%
LY: 38
TY NZ$6,879 gross
LY NZ$1,140 gross
GROSS SALES (Inc GST)
NZ$24,388 +112.4%
LY: NZ$11,485
TY: TopUp NZ$17,509 + Voucher NZ$6,879
Excludes voucher redemptions: NZ$8,768 (LY NZ$14,785)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 05 July 2026 vs Saturday, 05 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)482407+18.4%
  New (Top-Up)3824+58.3%
  Existing (Top-Up)444383+15.9%
Vouchers Bought7538+97.4%
  New (Voucher Bought) - count (est.)3330+10%
  New (Voucher Bought) - gross (est.)NZ$2,432NZ$956+154.5%
  Existing (Voucher Bought) - count (est.)428+425%
  Existing (Voucher Bought) - gross (est.)NZ$4,447NZ$184+2312.1%
TOTAL PLANS557445+25.2%
Top-Up SalesNZ$17,509NZ$10,345+69.3%
Voucher SalesNZ$6,879NZ$1,140+503.4%
GROSS SALES (Inc GST)NZ$24,388NZ$11,485+112.4%
Voucher Plans Redeemed (excluded)68102-33.3%
  Redeemed New / Existing3081-63%
Voucher Redemption Value (excluded)NZ$8,768NZ$14,785-40.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1798115
LARGE (30 Days | 15GB)58287
Medium Data Pack24850
LARGE (30 Days | 15GB) Long Weekend Special NOSIM74148
Large Data Pack02929
MEDIUM (30 Days | 4GB)12728
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM02626
International Roaming Add-On (Calls & Data)12324
Small Data Pack12021
LARGE (365 Days | 15GB Per 30 Days)51116
EXTRA LARGE (365 Days | 32GB Per Month)21315
LARGE (365 Days | 15GB Per Month)7714

Month to Date (to 05 Jul 2026)

TOTAL PLANS
3,092 +30%
LY: 2,378
Top-Up + Vouchers Bought
TY Top-Up 2,674 · VB 418
Excludes voucher redemptions: 394 (LY 428)
TOP-UP PLANS (ADYEN)
2,674 +28.2%
LY: 2,086
TY New: 180 · Existing: 2,494
LY New: 143 · Existing: 1,943
VOUCHERS BOUGHT
418 +43.2%
LY: 292
TY NZ$35,539 gross
LY NZ$11,674 gross
GROSS SALES (Inc GST)
NZ$123,365 +91.7%
LY: NZ$64,363
TY: TopUp NZ$87,826 + Voucher NZ$35,539
Excludes voucher redemptions: NZ$45,751 (LY NZ$59,606)

Active Base — as of 2026-07-05 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,237
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,331
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,697
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-05
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 418 (NZ$35,539) · LY 292 (NZ$11,674) · YoY count +43.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)2,6742,086+28.2%
  New (Top-Up)180143+25.9%
  Existing (Top-Up)2,4941,943+28.4%
Vouchers Bought418292+43.2%
  New (Voucher Bought) - count (est.)189224-15.6%
  New (Voucher Bought) - gross (est.)NZ$13,496NZ$9,093+48.4%
  Existing (Voucher Bought) - count (est.)22968+236.8%
  Existing (Voucher Bought) - gross (est.)NZ$22,043NZ$2,581+754%
TOTAL PLANS3,0922,378+30%
Top-Up SalesNZ$87,826NZ$52,689+66.7%
Voucher SalesNZ$35,539NZ$11,674+204.4%
GROSS SALES (Inc GST)NZ$123,365NZ$64,363+91.7%
Voucher Plans Redeemed (excluded)394428-7.9%
  Redeemed New / Existing178329-45.9%
Voucher Redemption Value (excluded)NZ$45,751NZ$59,606-23.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)76552628
LARGE (30 Days | 15GB)31453484
LARGE (30 Days | 15GB) Long Weekend Special NOSIM16285301
Medium Data Pack11241252
Large Data Pack5163168
MEDIUM (30 Days | 4GB)5162167
Small Data Pack4142146
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM10111121
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM147993
International Roaming Add-On (Calls & Data)67783
LARGE (365 Days | 15GB Per Month)314677
EXTRA LARGE (365 Days | 32GB Per Month)175370
LARGE (365 Days | 15GB Per 30 Days)86068
International Calls Add-On35356
MEDIUM (30 Days | 4GB) June/July 2026 Promo361753
EXTRA LARGE (30 Days | 32GB)04848
International Roaming Add-On (Data Only)24446
EXTRA LARGE (30 Days | 32GB) LWS NOSIM24244
LARGE (30 Days | 15GB) - $5 Starter Pack Offer39039
SMALL (365 Days | 1.5GB Per 30 Days)142337

Financial Year to Date (2026-07-01 to 05 Jul 2026)

TOTAL PLANS
3,092 +30%
LY: 2,378
Top-Up + Vouchers Bought
TY Top-Up 2,674 · VB 418
Excludes voucher redemptions: 394 (LY 428)
TOP-UP PLANS (ADYEN)
2,674 +28.2%
LY: 2,086
TY New: 180 · Existing: 2,494
LY New: 143 · Existing: 1,943
VOUCHERS BOUGHT
418 +43.2%
LY: 292
TY NZ$35,539 gross
LY NZ$11,674 gross
GROSS SALES (Inc GST)
NZ$123,365 +91.7%
LY: NZ$64,363
TY: TopUp NZ$87,826 + Voucher NZ$35,539
Excludes voucher redemptions: NZ$45,751 (LY NZ$59,606)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 418 (NZ$35,539) · LY 292 (NZ$11,674) · YoY count +43.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)2,6742,086+28.2%
  New (Top-Up)180143+25.9%
  Existing (Top-Up)2,4941,943+28.4%
Vouchers Bought418292+43.2%
  New (Voucher Bought) - count (est.)189224-15.6%
  New (Voucher Bought) - gross (est.)NZ$13,496NZ$9,093+48.4%
  Existing (Voucher Bought) - count (est.)22968+236.8%
  Existing (Voucher Bought) - gross (est.)NZ$22,043NZ$2,581+754%
TOTAL PLANS3,0922,378+30%
Top-Up SalesNZ$87,826NZ$52,689+66.7%
Voucher SalesNZ$35,539NZ$11,674+204.4%
GROSS SALES (Inc GST)NZ$123,365NZ$64,363+91.7%
Voucher Plans Redeemed (excluded)394428-7.9%
  Redeemed New / Existing178329-45.9%
Voucher Redemption Value (excluded)NZ$45,751NZ$59,606-23.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)76552628
LARGE (30 Days | 15GB)31453484
LARGE (30 Days | 15GB) Long Weekend Special NOSIM16285301
Medium Data Pack11241252
Large Data Pack5163168
MEDIUM (30 Days | 4GB)5162167
Small Data Pack4142146
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM10111121
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM147993
International Roaming Add-On (Calls & Data)67783
LARGE (365 Days | 15GB Per Month)314677
EXTRA LARGE (365 Days | 32GB Per Month)175370
LARGE (365 Days | 15GB Per 30 Days)86068
International Calls Add-On35356
MEDIUM (30 Days | 4GB) June/July 2026 Promo361753
EXTRA LARGE (30 Days | 32GB)04848
International Roaming Add-On (Data Only)24446
EXTRA LARGE (30 Days | 32GB) LWS NOSIM24244
LARGE (30 Days | 15GB) - $5 Starter Pack Offer39039
SMALL (365 Days | 1.5GB Per 30 Days)142337

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$123,365, up +91.7% YoY.
  • FYTD Total Plans 3,092, up +30% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 3,092, +30% YoY.
  • Active base at 05 Jul 2026: 74,237 customers.

Needs Attention

  • Yesterday Gross Sales NZ$24,388, +112.4% vs same day LY.
  • MTD Gross Sales NZ$123,365, +91.7% YoY.
  • MTD & FYTD Vouchers Bought count +43.2% / +43.2% YoY.

Active Base — as of 2026-07-05 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,237
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,331
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,697
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-05
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 05 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 05 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 05 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
9 -71%
LY: 31
Top TY: 2degrees (3)
Top LY: One NZ (9)
PORT-INS MTD
80 -59.4%
LY: 197
Top TY: Spark (21)
Top LY: One NZ (52)
PORT-INS FYTD
80 -59.4%
LY: 197
Top TY: Spark (21)
Top LY: One NZ (52)
PORT-INS LIFETIME
97,501
Top: One NZ (26,890)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ1852-65.4%
Spark2146-54.3%
2degrees1435-60%
Skinny1727-37%
2degrees NextGen Mobile114-92.9%
Warehouse16-83.3%
MyRepublic Mobile15-80%
Slingshot NextGen Mobile04-100%
Mighty Mobile22+0%
Telsim NZ40n/a
Mercury Mobile02-100%
Nova Energy Mobile02-100%
Megatel01-100%
Kiwi Mobile01-100%
Orcon Next Generation10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ1852-65.4%
Spark2146-54.3%
2degrees1435-60%
Skinny1727-37%
2degrees NextGen Mobile114-92.9%
Warehouse16-83.3%
MyRepublic Mobile15-80%
Slingshot NextGen Mobile04-100%
Mighty Mobile22+0%
Telsim NZ40n/a
Mercury Mobile02-100%
Nova Energy Mobile02-100%
Megatel01-100%
Kiwi Mobile01-100%
Orcon Next Generation10n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.