Kogan Mobile NZ — Daily Sales Report

Yesterday — Wednesday, 09 September 2026

TOTAL PLANS

703 +19.8%

LY: 587

Top-Up + Vouchers Bought

TY Top-Up 539 · VB 164

Excludes voucher redemptions: 136 (LY 172)

TOP-UP PLANS (ADYEN)

539 +25.9%

LY: 428

TY New: 41 · Existing: 498

LY New: 30 · Existing: 398

VOUCHERS BOUGHT

164 +3.1%

LY: 159

TY NZ$29,741 gross

LY NZ$11,468 gross

GROSS SALES (Inc GST)

NZ$48,489 +49.6%

LY: NZ$32,407

TY: TopUp NZ$18,748 + Voucher NZ$29,741

Excludes voucher redemptions: NZ$22,101 (LY NZ$21,924)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 09 September 2026 vs Tuesday, 09 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	539	428	+25.9%
New (Top-Up)	41	30	+36.7%
Existing (Top-Up)	498	398	+25.1%
Vouchers Bought	164	159	+3.1%
New (Voucher Bought) - count (est.)	62	47	+31.9%
New (Voucher Bought) - gross (est.)	NZ$9,666	NZ$3,736	+158.7%
Existing (Voucher Bought) - count (est.)	102	112	-8.9%
Existing (Voucher Bought) - gross (est.)	NZ$20,075	NZ$7,732	+159.6%
TOTAL PLANS	703	587	+19.8%
Top-Up Sales	NZ$18,748	NZ$20,939	-10.5%
Voucher Sales	NZ$29,741	NZ$11,468	+159.3%
GROSS SALES (Inc GST)	NZ$48,489	NZ$32,407	+49.6%
Voucher Plans Redeemed (excluded)	136	172	-20.9%
Redeemed New / Existing	51	51	+0%
Voucher Redemption Value (excluded)	NZ$22,101	NZ$21,924	+0.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	30	122	152
LARGE (30 Days \| 15GB)	3	93	96
Medium Data Pack	2	48	50
MEDIUM (30 Days \| 4GB)	0	42	42
LARGE (365 Days \| 15GB Per Month)	14	26	40
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	38	39
LARGE (Monthly \| 15GB)	8	23	31
Small Data Pack	1	29	30
EXTRA LARGE (365 Days \| 32GB Per Month)	8	21	29
Large Data Pack	1	28	29
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	22	23
LARGE (365 Days \| 15GB Per Month) BTL	4	16	20

Month to Date (to 09 Sep 2026)

TOTAL PLANS

7,076 +20.7%

LY: 5,863

Top-Up + Vouchers Bought

TY Top-Up 4,687 · VB 2,389

Excludes voucher redemptions: 1,450 (LY 1,657)

TOP-UP PLANS (ADYEN)

4,687 +4.3%

LY: 4,494

TY New: 313 · Existing: 4,374

LY New: 310 · Existing: 4,184

VOUCHERS BOUGHT

2,389 +74.5%

LY: 1,369

TY NZ$431,184 gross

LY NZ$130,102 gross

GROSS SALES (Inc GST)

NZ$614,895 +71.1%

LY: NZ$359,317

TY: TopUp NZ$183,711 + Voucher NZ$431,184

Excludes voucher redemptions: NZ$261,952 (LY NZ$252,292)

Active Base — as of 2026-09-09 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,580

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,295

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,176

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-09

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,389 (NZ$431,184) · LY 1,369 (NZ$130,102) · YoY count +74.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	4,687	4,494	+4.3%
New (Top-Up)	313	310	+1%
Existing (Top-Up)	4,374	4,184	+4.5%
Vouchers Bought	2,389	1,369	+74.5%
New (Voucher Bought) - count (est.)	704	429	+64.1%
New (Voucher Bought) - gross (est.)	NZ$101,279	NZ$37,490	+170.1%
Existing (Voucher Bought) - count (est.)	1,685	940	+79.3%
Existing (Voucher Bought) - gross (est.)	NZ$329,905	NZ$92,612	+256.2%
TOTAL PLANS	7,076	5,863	+20.7%
Top-Up Sales	NZ$183,711	NZ$229,215	-19.9%
Voucher Sales	NZ$431,184	NZ$130,102	+231.4%
GROSS SALES (Inc GST)	NZ$614,895	NZ$359,317	+71.1%
Voucher Plans Redeemed (excluded)	1,450	1,657	-12.5%
Redeemed New / Existing	427	519	-17.7%
Voucher Redemption Value (excluded)	NZ$261,952	NZ$252,292	+3.8%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	172	989	1,161
LARGE (30 Days \| 15GB)	34	733	767
LARGE (365 Days \| 15GB Per Month)	121	405	526
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	23	413	436
Medium Data Pack	14	360	374
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	22	320	342
EXTRA LARGE (365 Days \| 32GB Per Month)	84	256	340
MEDIUM (30 Days \| 4GB)	10	285	295
Large Data Pack	9	261	270
Small Data Pack	3	255	258
LARGE (Monthly \| 15GB)	67	157	224
LARGE (365 Days \| 15GB Per Month) BTL	24	189	213
LARGE (365 Days \| 15GB Per 30 Days)	15	166	181
International Roaming Add-On (Data Only)	2	116	118
International Calls Add-On	4	105	109
SMALL (365 Days \| 1.5GB Per 30 Days)	21	76	97
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	92	0	92
EXTRA LARGE (30 Days \| 32GB)	4	85	89
International Roaming Add-On (Calls & Data)	5	78	83
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	3	59	62

Financial Year to Date (2026-07-01 to 09 Sep 2026)

TOTAL PLANS

46,953 +22.2%

LY: 38,430

Top-Up + Vouchers Bought

TY Top-Up 38,050 · VB 8,903

Excludes voucher redemptions: 6,895 (LY 7,829)

TOP-UP PLANS (ADYEN)

38,050 +23.7%

LY: 30,756

TY New: 2,290 · Existing: 35,760

LY New: 2,064 · Existing: 28,692

VOUCHERS BOUGHT

8,903 +16%

LY: 7,674

TY NZ$1,482,349 gross

LY NZ$1,109,390 gross

GROSS SALES (Inc GST)

NZ$2,815,495 +29.4%

LY: NZ$2,176,402

TY: TopUp NZ$1,333,146 + Voucher NZ$1,482,349

Excludes voucher redemptions: NZ$1,107,214 (LY NZ$1,215,138)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 8,903 (NZ$1,482,349) · LY 7,674 (NZ$1,109,390) · YoY count +16% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	38,050	30,756	+23.7%
New (Top-Up)	2,290	2,064	+10.9%
Existing (Top-Up)	35,760	28,692	+24.6%
Vouchers Bought	8,903	7,674	+16%
New (Voucher Bought) - count (est.)	3,941	3,659	+7.7%
New (Voucher Bought) - gross (est.)	NZ$527,896	NZ$446,668	+18.2%
Existing (Voucher Bought) - count (est.)	4,962	4,015	+23.6%
Existing (Voucher Bought) - gross (est.)	NZ$954,453	NZ$662,722	+44%
TOTAL PLANS	46,953	38,430	+22.2%
Top-Up Sales	NZ$1,333,146	NZ$1,067,012	+24.9%
Voucher Sales	NZ$1,482,349	NZ$1,109,390	+33.6%
GROSS SALES (Inc GST)	NZ$2,815,495	NZ$2,176,402	+29.4%
Voucher Plans Redeemed (excluded)	6,895	7,829	-11.9%
Redeemed New / Existing	3,052	3,733	-18.2%
Voucher Redemption Value (excluded)	NZ$1,107,214	NZ$1,215,138	-8.9%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,054	8,024	9,078
LARGE (30 Days \| 15GB)	301	6,245	6,546
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	232	3,992	4,224
Medium Data Pack	92	3,219	3,311
MEDIUM (30 Days \| 4GB)	154	2,474	2,628
EXTRA LARGE (365 Days \| 32GB Per Month)	931	1,470	2,401
Large Data Pack	64	2,151	2,215
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	134	2,067	2,201
Small Data Pack	46	1,997	2,043
LARGE (365 Days \| 15GB Per Month)	320	1,185	1,505
LARGE (365 Days \| 15GB Per 30 Days)	164	1,075	1,239
International Roaming Add-On (Calls & Data)	47	984	1,031
International Roaming Add-On (Data Only)	37	853	890
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	846	2	848
EXTRA LARGE (30 Days \| 32GB)	21	673	694
SMALL (365 Days \| 1.5GB Per 30 Days)	186	481	667
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	30	609	639
International Calls Add-On	37	576	613
LARGE (Monthly \| 15GB)	148	368	516
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,815,495, up +29.4% YoY.
FYTD Total Plans 46,953, up +22.2% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 7,076, +20.7% YoY.
Active base at 09 Sep 2026: 74,580 customers.

Needs Attention

Yesterday Gross Sales NZ$48,489, +49.6% vs same day LY.
MTD Gross Sales NZ$614,895, +71.1% YoY.
MTD & FYTD Vouchers Bought count +74.5% / +16% YoY.

Active Base — as of 2026-09-09 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,580

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,295

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,176

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-09

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 09 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 09 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 09 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

14 -46.2%

LY: 26

Top TY: Skinny (4)

Top LY: One NZ (9)

PORT-INS MTD

220 -6.4%

LY: 235

Top TY: One NZ (68)

Top LY: One NZ (87)

PORT-INS FYTD

1,603 -19.7%

LY: 1,997

Top TY: One NZ (508)

Top LY: One NZ (633)

PORT-INS LIFETIME

99,082

Top: One NZ (27,399)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	68	87	-21.8%
2degrees	64	56	+14.3%
Spark	37	40	-7.5%
Skinny	25	27	-7.4%
Mighty Mobile	10	4	+150%
Warehouse	6	4	+50%
2degrees NextGen Mobile	2	6	-66.7%
Mercury Mobile	1	4	-75%
Telsim NZ	4	0	n/a
MyRepublic Mobile	1	2	-50%
Megatel	0	2	-100%
Slingshot NextGen Mobile	0	1	-100%
Contact Mobile	1	0	n/a
Orcon Next Generation	0	1	-100%
NOW NZ Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	508	633	-19.7%
2degrees	329	389	-15.4%
Spark	291	426	-31.7%
Skinny	249	312	-20.2%
2degrees NextGen Mobile	30	77	-61%
Mighty Mobile	50	35	+42.9%
Warehouse	26	31	-16.1%
Telsim NZ	38	0	n/a
MyRepublic Mobile	17	17	+0%
Mercury Mobile	15	18	-16.7%
Contact Mobile	14	14	+0%
Nova Energy Mobile	13	12	+8.3%
Slingshot NextGen Mobile	8	10	-20%
Kiwi Mobile	10	7	+42.9%
Megatel	0	10	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.