Kogan Mobile NZ — Daily Sales Report

Yesterday — Wednesday, 26 August 2026

TOTAL PLANS

837 +21.5%

LY: 689

Top-Up + Vouchers Bought

TY Top-Up 593 · VB 244

Excludes voucher redemptions: 163 (LY 200)

TOP-UP PLANS (ADYEN)

593 +18.1%

LY: 502

TY New: 47 · Existing: 546

LY New: 35 · Existing: 467

VOUCHERS BOUGHT

244 +30.5%

LY: 187

TY NZ$45,466 gross

LY NZ$34,095 gross

GROSS SALES (Inc GST)

NZ$71,778 +22.6%

LY: NZ$58,543

TY: TopUp NZ$26,312 + Voucher NZ$45,466

Excludes voucher redemptions: NZ$25,883 (LY NZ$38,956)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 26 August 2026 vs Tuesday, 26 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	593	502	+18.1%
New (Top-Up)	47	35	+34.3%
Existing (Top-Up)	546	467	+16.9%
Vouchers Bought	244	187	+30.5%
New (Voucher Bought) - count (est.)	61	54	+13%
New (Voucher Bought) - gross (est.)	NZ$5,665	NZ$8,326	-32%
Existing (Voucher Bought) - count (est.)	183	133	+37.6%
Existing (Voucher Bought) - gross (est.)	NZ$39,801	NZ$25,769	+54.5%
TOTAL PLANS	837	689	+21.5%
Top-Up Sales	NZ$26,312	NZ$24,448	+7.6%
Voucher Sales	NZ$45,466	NZ$34,095	+33.4%
GROSS SALES (Inc GST)	NZ$71,778	NZ$58,543	+22.6%
Voucher Plans Redeemed (excluded)	163	200	-18.5%
Redeemed New / Existing	41	58	-29.3%
Voucher Redemption Value (excluded)	NZ$25,883	NZ$38,956	-33.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	11	129	140
LARGE (30 Days \| 15GB)	13	81	94
LARGE (365 Days \| 15GB Per Month)	5	65	70
MEDIUM (30 Days \| 4GB)	2	50	52
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	43	46
Medium Data Pack	2	43	45
Small Data Pack	1	38	39
Large Data Pack	1	36	37
LARGE (365 Days \| 15GB Per 30 Days)	7	24	31
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	4	26	30
EXTRA LARGE (365 Days \| 32GB Per Month)	4	26	30
LARGE (Monthly \| 15GB)	5	24	29

Month to Date (to 26 Aug 2026)

TOTAL PLANS

15,753 +10.2%

LY: 14,291

Top-Up + Vouchers Bought

TY Top-Up 13,959 · VB 1,794

Excludes voucher redemptions: 2,018 (LY 2,481)

TOP-UP PLANS (ADYEN)

13,959 +23.9%

LY: 11,262

TY New: 830 · Existing: 13,129

LY New: 794 · Existing: 10,468

VOUCHERS BOUGHT

1,794 -40.8%

LY: 3,029

TY NZ$223,781 gross

LY NZ$555,261 gross

GROSS SALES (Inc GST)

NZ$726,469 -22.5%

LY: NZ$937,571

TY: TopUp NZ$502,688 + Voucher NZ$223,781

Excludes voucher redemptions: NZ$312,726 (LY NZ$420,254)

Active Base — as of 2026-08-26 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,697

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,523

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,122

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-26

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,794 (NZ$223,781) · LY 3,029 (NZ$555,261) · YoY count -40.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	13,959	11,262	+23.9%
New (Top-Up)	830	794	+4.5%
Existing (Top-Up)	13,129	10,468	+25.4%
Vouchers Bought	1,794	3,029	-40.8%
New (Voucher Bought) - count (est.)	956	1,411	-32.2%
New (Voucher Bought) - gross (est.)	NZ$100,784	NZ$208,280	-51.6%
Existing (Voucher Bought) - count (est.)	838	1,618	-48.2%
Existing (Voucher Bought) - gross (est.)	NZ$122,997	NZ$346,981	-64.6%
TOTAL PLANS	15,753	14,291	+10.2%
Top-Up Sales	NZ$502,688	NZ$382,310	+31.5%
Voucher Sales	NZ$223,781	NZ$555,261	-59.7%
GROSS SALES (Inc GST)	NZ$726,469	NZ$937,571	-22.5%
Voucher Plans Redeemed (excluded)	2,018	2,481	-18.7%
Redeemed New / Existing	1,075	1,156	-7%
Voucher Redemption Value (excluded)	NZ$312,726	NZ$420,254	-25.6%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	387	2,976	3,363
LARGE (30 Days \| 15GB)	121	2,371	2,492
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	91	1,458	1,549
Medium Data Pack	25	1,136	1,161
MEDIUM (30 Days \| 4GB)	68	959	1,027
EXTRA LARGE (365 Days \| 32GB Per Month)	411	482	893
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	50	836	886
Large Data Pack	20	729	749
Small Data Pack	14	702	716
LARGE (365 Days \| 15GB Per 30 Days)	80	414	494
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	353	2	355
International Roaming Add-On (Data Only)	14	333	347
SMALL (365 Days \| 1.5GB Per 30 Days)	76	197	273
EXTRA LARGE (30 Days \| 32GB)	5	254	259
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	12	211	223
LARGE (365 Days \| 15GB Per Month)	23	191	214
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	9	98	107
International Calls Add-On	7	84	91
LARGE (Monthly \| 15GB)	13	65	78

Financial Year to Date (2026-07-01 to 26 Aug 2026)

TOTAL PLANS

35,835 +24.4%

LY: 28,797

Top-Up + Vouchers Bought

TY Top-Up 30,373 · VB 5,462

Excludes voucher redemptions: 4,397 (LY 4,792)

TOP-UP PLANS (ADYEN)

30,373 +27.7%

LY: 23,785

TY New: 1,812 · Existing: 28,561

LY New: 1,597 · Existing: 22,188

VOUCHERS BOUGHT

5,462 +9%

LY: 5,012

TY NZ$867,386 gross

LY NZ$729,993 gross

GROSS SALES (Inc GST)

NZ$1,873,497 +30.2%

LY: NZ$1,439,126

TY: TopUp NZ$1,006,111 + Voucher NZ$867,386

Excludes voucher redemptions: NZ$644,398 (LY NZ$699,986)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 5,462 (NZ$867,386) · LY 5,012 (NZ$729,993) · YoY count +9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	30,373	23,785	+27.7%
New (Top-Up)	1,812	1,597	+13.5%
Existing (Top-Up)	28,561	22,188	+28.7%
Vouchers Bought	5,462	5,012	+9%
New (Voucher Bought) - count (est.)	2,958	3,039	-2.7%
New (Voucher Bought) - gross (est.)	NZ$404,417	NZ$383,140	+5.6%
Existing (Voucher Bought) - count (est.)	2,504	1,973	+26.9%
Existing (Voucher Bought) - gross (est.)	NZ$462,969	NZ$346,853	+33.5%
TOTAL PLANS	35,835	28,797	+24.4%
Top-Up Sales	NZ$1,006,111	NZ$709,133	+41.9%
Voucher Sales	NZ$867,386	NZ$729,993	+18.8%
GROSS SALES (Inc GST)	NZ$1,873,497	NZ$1,439,126	+30.2%
Voucher Plans Redeemed (excluded)	4,397	4,792	-8.2%
Redeemed New / Existing	2,381	2,906	-18.1%
Voucher Redemption Value (excluded)	NZ$644,398	NZ$699,986	-7.9%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	813	6,425	7,238
LARGE (30 Days \| 15GB)	251	5,023	5,274
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	196	3,321	3,517
Medium Data Pack	74	2,617	2,691
MEDIUM (30 Days \| 4GB)	134	1,982	2,116
Large Data Pack	52	1,731	1,783
EXTRA LARGE (365 Days \| 32GB Per Month)	792	949	1,741
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	94	1,554	1,648
Small Data Pack	39	1,581	1,620
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per 30 Days)	133	712	845
International Roaming Add-On (Data Only)	33	671	704
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	679	2	681
EXTRA LARGE (30 Days \| 32GB)	16	538	554
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	27	499	526
SMALL (365 Days \| 1.5GB Per 30 Days)	150	360	510
LARGE (365 Days \| 15GB Per Month)	145	361	506
International Calls Add-On	32	403	435
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	282	70	352
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	277	339

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,873,497, up +30.2% YoY.
FYTD Total Plans 35,835, up +24.4% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 15,753, +10.2% YoY.
Active base at 26 Aug 2026: 74,697 customers.

Needs Attention

Yesterday Gross Sales NZ$71,778, +22.6% vs same day LY.
MTD Gross Sales NZ$726,469, -22.5% YoY.
MTD & FYTD Vouchers Bought count -40.8% / +9% YoY.

Active Base — as of 2026-08-26 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,697

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,523

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,122

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-26

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 26 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 26 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 26 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

6 -76.9%

LY: 26

Top TY: One NZ (4)

Top LY: Spark (8)

PORT-INS MTD

566 -3.1%

LY: 584

Top TY: One NZ (178)

Top LY: One NZ (182)

PORT-INS FYTD

1,265 -22.3%

LY: 1,628

Top TY: One NZ (399)

Top LY: One NZ (494)

PORT-INS LIFETIME

98,731

Top: One NZ (27,285)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	178	182	-2.2%
2degrees	117	112	+4.5%
Spark	97	117	-17.1%
Skinny	88	105	-16.2%
2degrees NextGen Mobile	14	21	-33.3%
Mighty Mobile	15	9	+66.7%
Warehouse	8	9	-11.1%
Telsim NZ	14	0	n/a
MyRepublic Mobile	9	4	+125%
Mercury Mobile	7	6	+16.7%
Slingshot NextGen Mobile	5	3	+66.7%
Contact Mobile	4	4	+0%
Nova Energy Mobile	2	4	-50%
Kiwi Mobile	6	0	n/a
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	399	494	-19.2%
Spark	234	353	-33.7%
2degrees	249	312	-20.2%
Skinny	210	269	-21.9%
2degrees NextGen Mobile	27	67	-59.7%
Mighty Mobile	33	26	+26.9%
Warehouse	17	26	-34.6%
MyRepublic Mobile	14	15	-6.7%
Telsim NZ	28	0	n/a
Mercury Mobile	13	14	-7.1%
Contact Mobile	13	13	+0%
Nova Energy Mobile	9	11	-18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	8	6	+33.3%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.