Kogan Mobile NZ — Daily Sales Report

Yesterday — Saturday, 11 July 2026

TOTAL PLANS

566 +36.1%

LY: 416

Top-Up + Vouchers Bought

TY Top-Up 489 · VB 77

Excludes voucher redemptions: 45 (LY 63)

TOP-UP PLANS (ADYEN)

489 +34.7%

LY: 363

TY New: 25 · Existing: 464

LY New: 26 · Existing: 337

VOUCHERS BOUGHT

77 +45.3%

LY: 53

TY NZ$8,883 gross

LY NZ$2,410 gross

GROSS SALES (Inc GST)

NZ$23,709 +96.7%

LY: NZ$12,054

TY: TopUp NZ$14,826 + Voucher NZ$8,883

Excludes voucher redemptions: NZ$5,086 (LY NZ$8,526)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 11 July 2026 vs Friday, 11 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	489	363	+34.7%
New (Top-Up)	25	26	-3.8%
Existing (Top-Up)	464	337	+37.7%
Vouchers Bought	77	53	+45.3%
New (Voucher Bought) - count (est.)	24	44	-45.5%
New (Voucher Bought) - gross (est.)	NZ$1,656	NZ$2,174	-23.8%
Existing (Voucher Bought) - count (est.)	53	9	+488.9%
Existing (Voucher Bought) - gross (est.)	NZ$7,227	NZ$236	+2965.8%
TOTAL PLANS	566	416	+36.1%
Top-Up Sales	NZ$14,826	NZ$9,644	+53.7%
Voucher Sales	NZ$8,883	NZ$2,410	+268.6%
GROSS SALES (Inc GST)	NZ$23,709	NZ$12,054	+96.7%
Voucher Plans Redeemed (excluded)	45	63	-28.6%
Redeemed New / Existing	14	52	-73.1%
Voucher Redemption Value (excluded)	NZ$5,086	NZ$8,526	-40.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	11	117	128
LARGE (30 Days \| 15GB)	3	77	80
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	48	49
Medium Data Pack	2	39	41
MEDIUM (30 Days \| 4GB)	0	40	40
Small Data Pack	0	37	37
Large Data Pack	1	23	24
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	14	15
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	0	14	14
International Roaming Add-On (Calls & Data)	0	14	14
International Calls Add-On	1	11	12
International Roaming Add-On (Data Only)	0	12	12

Month to Date (to 11 Jul 2026)

TOTAL PLANS

6,557 +28.8%

LY: 5,089

Top-Up + Vouchers Bought

TY Top-Up 5,638 · VB 919

Excludes voucher redemptions: 825 (LY 887)

TOP-UP PLANS (ADYEN)

5,638 +26.9%

LY: 4,444

TY New: 364 · Existing: 5,274

LY New: 293 · Existing: 4,151

VOUCHERS BOUGHT

919 +42.5%

LY: 645

TY NZ$89,965 gross

LY NZ$26,834 gross

GROSS SALES (Inc GST)

NZ$270,522 +90.7%

LY: NZ$141,886

TY: TopUp NZ$180,557 + Voucher NZ$89,965

Excludes voucher redemptions: NZ$93,859 (LY NZ$119,010)

Active Base — as of 2026-07-11 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,270

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,197

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,754

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-11

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 919 (NZ$89,965) · LY 645 (NZ$26,834) · YoY count +42.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	5,638	4,444	+26.9%
New (Top-Up)	364	293	+24.2%
Existing (Top-Up)	5,274	4,151	+27.1%
Vouchers Bought	919	645	+42.5%
New (Voucher Bought) - count (est.)	412	495	-16.8%
New (Voucher Bought) - gross (est.)	NZ$30,483	NZ$20,941	+45.6%
Existing (Voucher Bought) - count (est.)	507	150	+238%
Existing (Voucher Bought) - gross (est.)	NZ$59,482	NZ$5,893	+909.4%
TOTAL PLANS	6,557	5,089	+28.8%
Top-Up Sales	NZ$180,557	NZ$115,052	+56.9%
Voucher Sales	NZ$89,965	NZ$26,834	+235.3%
GROSS SALES (Inc GST)	NZ$270,522	NZ$141,886	+90.7%
Voucher Plans Redeemed (excluded)	825	887	-7%
Redeemed New / Existing	370	681	-45.7%
Voucher Redemption Value (excluded)	NZ$93,859	NZ$119,010	-21.1%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	161	1,162	1,323
LARGE (30 Days \| 15GB)	49	885	934
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	29	614	643
Medium Data Pack	19	519	538
Large Data Pack	10	355	365
MEDIUM (30 Days \| 4GB)	14	331	345
Small Data Pack	8	310	318
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	20	239	259
International Roaming Add-On (Calls & Data)	11	192	203
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	33	165	198
LARGE (365 Days \| 15GB Per Month)	61	94	155
LARGE (365 Days \| 15GB Per 30 Days)	16	131	147
EXTRA LARGE (365 Days \| 32GB Per Month)	29	114	143
International Roaming Add-On (Data Only)	8	124	132
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	82	39	121
International Calls Add-On	7	112	119
EXTRA LARGE (30 Days \| 32GB)	5	101	106
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	101	0	101
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	5	88	93
SMALL (365 Days \| 1.5GB Per 30 Days)	22	52	74

Financial Year to Date (2026-07-01 to 11 Jul 2026)

TOTAL PLANS

6,557 +28.8%

LY: 5,089

Top-Up + Vouchers Bought

TY Top-Up 5,638 · VB 919

Excludes voucher redemptions: 825 (LY 887)

TOP-UP PLANS (ADYEN)

5,638 +26.9%

LY: 4,444

TY New: 364 · Existing: 5,274

LY New: 293 · Existing: 4,151

VOUCHERS BOUGHT

919 +42.5%

LY: 645

TY NZ$89,965 gross

LY NZ$26,834 gross

GROSS SALES (Inc GST)

NZ$270,522 +90.7%

LY: NZ$141,886

TY: TopUp NZ$180,557 + Voucher NZ$89,965

Excludes voucher redemptions: NZ$93,859 (LY NZ$119,010)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 919 (NZ$89,965) · LY 645 (NZ$26,834) · YoY count +42.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	5,638	4,444	+26.9%
New (Top-Up)	364	293	+24.2%
Existing (Top-Up)	5,274	4,151	+27.1%
Vouchers Bought	919	645	+42.5%
New (Voucher Bought) - count (est.)	412	495	-16.8%
New (Voucher Bought) - gross (est.)	NZ$30,483	NZ$20,941	+45.6%
Existing (Voucher Bought) - count (est.)	507	150	+238%
Existing (Voucher Bought) - gross (est.)	NZ$59,482	NZ$5,893	+909.4%
TOTAL PLANS	6,557	5,089	+28.8%
Top-Up Sales	NZ$180,557	NZ$115,052	+56.9%
Voucher Sales	NZ$89,965	NZ$26,834	+235.3%
GROSS SALES (Inc GST)	NZ$270,522	NZ$141,886	+90.7%
Voucher Plans Redeemed (excluded)	825	887	-7%
Redeemed New / Existing	370	681	-45.7%
Voucher Redemption Value (excluded)	NZ$93,859	NZ$119,010	-21.1%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	161	1,162	1,323
LARGE (30 Days \| 15GB)	49	885	934
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	29	614	643
Medium Data Pack	19	519	538
Large Data Pack	10	355	365
MEDIUM (30 Days \| 4GB)	14	331	345
Small Data Pack	8	310	318
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	20	239	259
International Roaming Add-On (Calls & Data)	11	192	203
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	33	165	198
LARGE (365 Days \| 15GB Per Month)	61	94	155
LARGE (365 Days \| 15GB Per 30 Days)	16	131	147
EXTRA LARGE (365 Days \| 32GB Per Month)	29	114	143
International Roaming Add-On (Data Only)	8	124	132
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	82	39	121
International Calls Add-On	7	112	119
EXTRA LARGE (30 Days \| 32GB)	5	101	106
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	101	0	101
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	5	88	93
SMALL (365 Days \| 1.5GB Per 30 Days)	22	52	74

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$270,522, up +90.7% YoY.
FYTD Total Plans 6,557, up +28.8% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 6,557, +28.8% YoY.
Active base at 11 Jul 2026: 74,270 customers.

Needs Attention

Yesterday Gross Sales NZ$23,709, +96.7% vs same day LY.
MTD Gross Sales NZ$270,522, +90.7% YoY.
MTD & FYTD Vouchers Bought count +42.5% / +42.5% YoY.

Active Base — as of 2026-07-11 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,270

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,197

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,754

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-11

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 11 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 11 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 11 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

4 -87.5%

LY: 32

Top TY: One NZ (3)

Top LY: One NZ (8)

PORT-INS MTD

174 -57.4%

LY: 408

Top TY: One NZ (49)

Top LY: One NZ (120)

PORT-INS FYTD

174 -57.4%

LY: 408

Top TY: One NZ (49)

Top LY: One NZ (120)

PORT-INS LIFETIME

97,601

Top: One NZ (26,922)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	49	120	-59.2%
Spark	41	81	-49.4%
Skinny	37	67	-44.8%
2degrees	30	72	-58.3%
2degrees NextGen Mobile	3	26	-88.5%
Warehouse	2	8	-75%
MyRepublic Mobile	1	8	-87.5%
Mighty Mobile	2	7	-71.4%
Slingshot NextGen Mobile	2	5	-60%
Telsim NZ	5	0	n/a
Kiwi Mobile	0	4	-100%
Mercury Mobile	1	3	-66.7%
Contact Mobile	0	3	-100%
Megatel	0	2	-100%
Nova Energy Mobile	0	2	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	49	120	-59.2%
Spark	41	81	-49.4%
Skinny	37	67	-44.8%
2degrees	30	72	-58.3%
2degrees NextGen Mobile	3	26	-88.5%
Warehouse	2	8	-75%
MyRepublic Mobile	1	8	-87.5%
Mighty Mobile	2	7	-71.4%
Slingshot NextGen Mobile	2	5	-60%
Telsim NZ	5	0	n/a
Kiwi Mobile	0	4	-100%
Mercury Mobile	1	3	-66.7%
Contact Mobile	0	3	-100%
Nova Energy Mobile	0	2	-100%
Megatel	0	2	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.