Kogan Mobile NZ — Daily Sales Report

Yesterday: Saturday, 29 August 2026  |  Generated 30 Aug 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Saturday, 29 August 2026

TOTAL PLANS
739 +1.5%
LY: 728
Top-Up + Vouchers Bought
TY Top-Up 551 · VB 188
Excludes voucher redemptions: 171 (LY 209)
TOP-UP PLANS (ADYEN)
551 +11.3%
LY: 495
TY New: 29 · Existing: 522
LY New: 25 · Existing: 470
VOUCHERS BOUGHT
188 -19.3%
LY: 233
TY NZ$34,241 gross
LY NZ$43,913 gross
GROSS SALES (Inc GST)
NZ$57,620 -11.8%
LY: NZ$65,343
TY: TopUp NZ$23,379 + Voucher NZ$34,241
Excludes voucher redemptions: NZ$33,775 (LY NZ$39,935)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 29 August 2026 vs Friday, 29 August 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)551495+11.3%
  New (Top-Up)2925+16%
  Existing (Top-Up)522470+11.1%
Vouchers Bought188233-19.3%
  New (Voucher Bought) - count (est.)4154-24.1%
  New (Voucher Bought) - gross (est.)NZ$4,667NZ$8,888-47.5%
  Existing (Voucher Bought) - count (est.)147179-17.9%
  Existing (Voucher Bought) - gross (est.)NZ$29,574NZ$35,025-15.6%
TOTAL PLANS739728+1.5%
Top-Up SalesNZ$23,379NZ$21,430+9.1%
Voucher SalesNZ$34,241NZ$43,913-22%
GROSS SALES (Inc GST)NZ$57,620NZ$65,343-11.8%
Voucher Plans Redeemed (excluded)171209-18.2%
  Redeemed New / Existing3748-22.9%
Voucher Redemption Value (excluded)NZ$33,775NZ$39,935-15.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)15114129
LARGE (30 Days | 15GB)498102
LARGE (365 Days | 15GB Per Month)57883
LARGE (30 Days | 15GB) Long Weekend Special NOSIM15051
EXTRA LARGE (365 Days | 32GB Per Month)84250
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM43943
Medium Data Pack14041
Small Data Pack03737
MEDIUM (30 Days | 4GB)23032
LARGE (365 Days | 15GB Per 30 Days)22931
Large Data Pack02929
LARGE (Monthly | 15GB)61218

Month to Date (to 29 Aug 2026)

TOTAL PLANS
18,168 +10.3%
LY: 16,477
Top-Up + Vouchers Bought
TY Top-Up 15,763 · VB 2,405
Excludes voucher redemptions: 2,536 (LY 3,127)
TOP-UP PLANS (ADYEN)
15,763 +23.5%
LY: 12,764
TY New: 919 · Existing: 14,844
LY New: 892 · Existing: 11,872
VOUCHERS BOUGHT
2,405 -35.2%
LY: 3,713
TY NZ$330,471 gross
LY NZ$685,877 gross
GROSS SALES (Inc GST)
NZ$917,703 -19.7%
LY: NZ$1,142,945
TY: TopUp NZ$587,232 + Voucher NZ$330,471
Excludes voucher redemptions: NZ$408,922 (LY NZ$541,478)

Active Base — as of 2026-08-29 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,657
Prior month-end (2026-07): 74,546
TOTAL 365-DAY ACTIVE PLANS
61,423
Prior month-end (2026-07): 61,460
TOTAL 30-DAY ACTIVE PLANS
11,164
Prior month-end (2026-07): 10,702
SNAPSHOT AS-OF
2026-08-29
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,405 (NZ$330,471) · LY 3,713 (NZ$685,877) · YoY count -35.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)15,76312,764+23.5%
  New (Top-Up)919892+3%
  Existing (Top-Up)14,84411,872+25%
Vouchers Bought2,4053,713-35.2%
  New (Voucher Bought) - count (est.)1,1451,586-27.8%
  New (Voucher Bought) - gross (est.)NZ$127,068NZ$235,502-46%
  Existing (Voucher Bought) - count (est.)1,2602,127-40.8%
  Existing (Voucher Bought) - gross (est.)NZ$203,403NZ$450,375-54.8%
TOTAL PLANS18,16816,477+10.3%
Top-Up SalesNZ$587,232NZ$457,068+28.5%
Voucher SalesNZ$330,471NZ$685,877-51.8%
GROSS SALES (Inc GST)NZ$917,703NZ$1,142,945-19.7%
Voucher Plans Redeemed (excluded)2,5363,127-18.9%
  Redeemed New / Existing1,2071,336-9.7%
Voucher Redemption Value (excluded)NZ$408,922NZ$541,478-24.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4283,3153,743
LARGE (30 Days | 15GB)1312,6652,796
LARGE (30 Days | 15GB) Long Weekend Special NOSIM981,6011,699
Medium Data Pack281,2861,314
MEDIUM (30 Days | 4GB)741,0791,153
EXTRA LARGE (365 Days | 32GB Per Month)4436041,047
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM609541,014
Large Data Pack20841861
Small Data Pack18814832
LARGE (365 Days | 15GB Per 30 Days)87527614
LARGE (365 Days | 15GB Per Month)42396438
International Roaming Add-On (Calls & Data)19406425
LARGE (30 Days | 15GB) - $5 Starter Pack Offer3972399
International Roaming Add-On (Data Only)14375389
SMALL (365 Days | 1.5GB Per 30 Days)85232317
EXTRA LARGE (30 Days | 32GB)6290296
EXTRA LARGE (30 Days | 32GB) LWS NOSIM12246258
LARGE (Monthly | 15GB)30115145
International Calls Add-On7128135
EXTRA LARGE (31 Days | 32GB) Monthly Promo10110120

Financial Year to Date (2026-07-01 to 29 Aug 2026)

TOTAL PLANS
38,250 +23.5%
LY: 30,983
Top-Up + Vouchers Bought
TY Top-Up 32,177 · VB 6,073
Excludes voucher redemptions: 4,915 (LY 5,438)
TOP-UP PLANS (ADYEN)
32,177 +27.2%
LY: 25,287
TY New: 1,901 · Existing: 30,276
LY New: 1,695 · Existing: 23,592
VOUCHERS BOUGHT
6,073 +6.6%
LY: 5,696
TY NZ$974,076 gross
LY NZ$860,609 gross
GROSS SALES (Inc GST)
NZ$2,064,732 +25.6%
LY: NZ$1,644,499
TY: TopUp NZ$1,090,656 + Voucher NZ$974,076
Excludes voucher redemptions: NZ$740,594 (LY NZ$821,210)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 6,073 (NZ$974,076) · LY 5,696 (NZ$860,609) · YoY count +6.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)32,17725,287+27.2%
  New (Top-Up)1,9011,695+12.2%
  Existing (Top-Up)30,27623,592+28.3%
Vouchers Bought6,0735,696+6.6%
  New (Voucher Bought) - count (est.)3,1053,232-3.9%
  New (Voucher Bought) - gross (est.)NZ$416,712NZ$414,573+0.5%
  Existing (Voucher Bought) - count (est.)2,9682,464+20.5%
  Existing (Voucher Bought) - gross (est.)NZ$557,364NZ$446,036+25%
TOTAL PLANS38,25030,983+23.5%
Top-Up SalesNZ$1,090,656NZ$783,890+39.1%
Voucher SalesNZ$974,076NZ$860,609+13.2%
GROSS SALES (Inc GST)NZ$2,064,732NZ$1,644,499+25.6%
Voucher Plans Redeemed (excluded)4,9155,438-9.6%
  Redeemed New / Existing2,5133,086-18.6%
Voucher Redemption Value (excluded)NZ$740,594NZ$821,210-9.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)8546,7647,618
LARGE (30 Days | 15GB)2615,3175,578
LARGE (30 Days | 15GB) Long Weekend Special NOSIM2033,4643,667
Medium Data Pack772,7672,844
MEDIUM (30 Days | 4GB)1402,1022,242
Large Data Pack521,8431,895
EXTRA LARGE (365 Days | 32GB Per Month)8241,0711,895
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM1041,6721,776
Small Data Pack431,6931,736
LARGE (365 Days | 15GB Per 30 Days)140825965
International Roaming Add-On (Calls & Data)42906948
International Roaming Add-On (Data Only)33713746
LARGE (365 Days | 15GB Per Month)164566730
LARGE (30 Days | 15GB) - $5 Starter Pack Offer7232725
EXTRA LARGE (30 Days | 32GB)17574591
EXTRA LARGE (30 Days | 32GB) LWS NOSIM27534561
SMALL (365 Days | 1.5GB Per 30 Days)159395554
International Calls Add-On32447479
MEDIUM (30 Days | 4GB) June/July 2026 Promo28574359
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM62281343

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$2,064,732, up +25.6% YoY.
  • FYTD Total Plans 38,250, up +23.5% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 18,168, +10.3% YoY.
  • Active base at 29 Aug 2026: 74,657 customers.

Needs Attention

  • Yesterday Gross Sales NZ$57,620, -11.8% vs same day LY.
  • MTD Gross Sales NZ$917,703, -19.7% YoY.
  • MTD & FYTD Vouchers Bought count -35.2% / +6.6% YoY.

Active Base — as of 2026-08-29 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,657
Prior month-end (2026-07): 74,546
TOTAL 365-DAY ACTIVE PLANS
61,423
Prior month-end (2026-07): 61,460
TOTAL 30-DAY ACTIVE PLANS
11,164
Prior month-end (2026-07): 10,702
SNAPSHOT AS-OF
2026-08-29
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 29 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 29 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 29 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
8 -55.6%
LY: 18
Top TY: Spark (3)
Top LY: One NZ (6)
PORT-INS MTD
631 -7.2%
LY: 680
Top TY: One NZ (201)
Top LY: One NZ (220)
PORT-INS FYTD
1,331 -22.8%
LY: 1,724
Top TY: One NZ (423)
Top LY: One NZ (532)
PORT-INS LIFETIME
98,799
Top: One NZ (27,310)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ201220-8.6%
2degrees125127-1.6%
Spark109138-21%
Skinny96118-18.6%
2degrees NextGen Mobile1424-41.7%
Mighty Mobile1913+46.2%
Warehouse1010+0%
Telsim NZ160n/a
MyRepublic Mobile114+175%
Mercury Mobile86+33.3%
Contact Mobile45-20%
Slingshot NextGen Mobile53+66.7%
Nova Energy Mobile34-25%
Kiwi Mobile70n/a
Megatel05-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ423532-20.5%
Spark246374-34.2%
2degrees257327-21.4%
Skinny218282-22.7%
2degrees NextGen Mobile2770-61.4%
Mighty Mobile3730+23.3%
Warehouse1927-29.6%
MyRepublic Mobile1615+6.7%
Telsim NZ300n/a
Mercury Mobile1414+0%
Contact Mobile1314-7.1%
Nova Energy Mobile1011-9.1%
Slingshot NextGen Mobile89-11.1%
Kiwi Mobile96+50%
Megatel08-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.