Kogan Mobile NZ — Daily Sales Report

TOTAL PLANS

339 -39.6%

LY: 561

Top-Up + Vouchers Bought

Excludes voucher redemptions: 3 (LY 104)

TOP-UP PLANS (ADYEN)

309 -24.8%

LY: 411

TY New: 15 · Existing: 294

LY New: 26 · Existing: 385

VOUCHERS BOUGHT

30 -80.0%

LY: 150

TY NZ$2,465 gross

LY NZ$26,207 gross

GROSS SALES (Inc GST)

NZ$13,430 -64.4%

LY: NZ$37,715

TY: TopUp NZ$10,965 + Voucher NZ$2,465

Excludes voucher redemptions: NZ$25 (LY NZ$15,856)

Top-Up Plans by New/Existing + Vouchers Bought (Yesterday)

New vs Existing — Top-Up Plans only (Yesterday)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing — Total

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 12 Plans by Activity (Yesterday)

Yesterday — All Plans by Activity (detail)

Plan	New	Existing	Total	Gross (Inc GST)
SMALL (30 Days \| 1.5GB)	2	90	92	NZ$1,376
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	6	58	64	NZ$1,600
LARGE (30 Days \| 15GB)	3	60	63	NZ$2,196
MEDIUM (30 Days \| 4GB)	0	25	25	NZ$612
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	17	18	NZ$270
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	13	14	NZ$490
LARGE (365 Days \| 15GB Per 30 Days)	0	8	8	NZ$2,640
EXTRA LARGE (30 Days \| 32GB)	0	6	6	NZ$330
SMALL (365 Days \| 1.5GB Per 30 Days)	1	5	6	NZ$960
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	1	3	4	NZ$120
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	2	0	2	NZ$10
MEDIUM STUDENT (30 Days \| 15GB)	0	2	2	NZ$50
Medium Data Pack	0	2	2	NZ$24
International Calls Add-On	0	1	1	NZ$10
International Roaming Add-On (Data Only)	0	1	1	NZ$12
MEDIUM (365 Days \| 4GB Per 30 Days)	0	1	1	NZ$250
Small Data Pack	0	1	1	NZ$5
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	0	1	1	NZ$15
MEDIUM (30 Days \| 4GB) NOSIM	0	1	1	NZ$20

Yesterday TY vs LY: Thursday, 25 June 2026 vs Wednesday, 25 June 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	309	411	-24.8%
New (Top-Up)	15	26	-42.3%
Existing (Top-Up)	294	385	-23.6%
Vouchers Bought	30	150	-80.0%
New (Voucher Bought) - count (est.)	20	115	-82.6%
New (Voucher Bought) - gross (est.)	NZ$986	NZ$18,515	-94.7%
Existing (Voucher Bought) - count (est.)	10	35	-71.4%
Existing (Voucher Bought) - gross (est.)	NZ$1,479	NZ$7,692	-80.8%
TOTAL PLANS	339	561	-39.6%
Top-Up Sales	NZ$10,965	NZ$11,508	-4.7%
Voucher Sales	NZ$2,465	NZ$26,207	-90.6%
GROSS SALES (Inc GST)	NZ$13,430	NZ$37,715	-64.4%
Voucher Plans Redeemed (excluded)	3	104	-97.1%
Redeemed New	2	80	-97.5%
Existing redeemed	1	24	-95.8%
Voucher Redemption Value (excluded)	NZ$25	NZ$15,856	-99.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

TOTAL PLANS

14,683 +12.9%

LY: 13,005

Top-Up + Vouchers Bought

Excludes voucher redemptions: 2,248 (LY 2,012)

TOP-UP PLANS (ADYEN)

12,179 +20.9%

LY: 10,076

TY New: 648 · Existing: 11,531

LY New: 692 · Existing: 9,384

VOUCHERS BOUGHT

2,504 -14.5%

LY: 2,929

TY NZ$341,633 gross

LY NZ$512,653 gross

GROSS SALES (Inc GST)

NZ$747,172 -4.5%

LY: NZ$782,525

TY: TopUp NZ$405,539 + Voucher NZ$341,633

Excludes voucher redemptions: NZ$317,135 (LY NZ$306,374)

Active Base — as of 2026-06-25 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,189

Prior month-end (2026-05): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,527

Prior month-end (2026-05): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,545

Prior month-end (2026-05): 10,577

SNAPSHOT AS-OF

2026-06-25

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY (MTD)

Gross Sales (Inc GST): TY vs LY (MTD)

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,504 (NZ$341,633) · LY 2,929 (NZ$512,653) · YoY count -14.5% · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 15 Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers (to 25 Jun 2026) — TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	12,179	10,076	+20.9%
New (Top-Up)	648	692	-6.4%
Existing (Top-Up)	11,531	9,384	+22.9%
Vouchers Bought	2,504	2,929	-14.5%
New (Voucher Bought) - count (est.)	1,113	2,124	-47.6%
New (Voucher Bought) - gross (est.)	NZ$132,342	NZ$344,906	-61.6%
Existing (Voucher Bought) - count (est.)	1,391	805	+72.8%
Existing (Voucher Bought) - gross (est.)	NZ$209,291	NZ$167,747	+24.8%
TOTAL PLANS	14,683	13,005	+12.9%
Top-Up Sales	NZ$405,539	NZ$269,872	+50.3%
Voucher Sales	NZ$341,633	NZ$512,653	-33.4%
GROSS SALES (Inc GST)	NZ$747,172	NZ$782,525	-4.5%
Voucher Plans Redeemed (excluded)	2,248	2,012	+11.7%
Redeemed New	999	1,459	-31.5%
Existing redeemed	1,249	553	+125.9%
Voucher Redemption Value (excluded)	NZ$317,135	NZ$306,374	+3.5%

All Plans by Activity — MTD (TY vs LY)

Plan	TY Plans	LY Plans	YoY
SMALL (30 Days \| 1.5GB)	3,168	3,215	-1.5%
LARGE (30 Days \| 15GB)	2,069	2,285	-9.5%
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1,415	278	+409.0%
LARGE (365 Days \| 15GB Per Month)	1,115	1,206	-7.5%
Medium Data Pack	1,016	698	+45.6%
MEDIUM (30 Days \| 4GB)	774	958	-19.2%
Large Data Pack	671	392	+71.2%
Small Data Pack	607	400	+51.7%
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	512	86	+495.3%
LARGE (Monthly \| 15GB)	497	0	-
LARGE (365 Days \| 15GB Per 30 Days)	313	89	+251.7%
International Roaming Add-On (Calls & Data)	312	445	-29.9%
EXTRA LARGE (30 Days \| 32GB)	232	137	+69.3%
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	228	269	-15.2%
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	224	78	+187.2%

TOTAL PLANS

254,744 +16.1%

LY: 219,330

Top-Up + Vouchers Bought

Excludes voucher redemptions: 77,829 (LY 63,883)

TOP-UP PLANS (ADYEN)

175,427 +17.7%

LY: 149,099

TY New: 11,587 · Existing: 163,840

LY New: 10,313 · Existing: 138,786

VOUCHERS BOUGHT

79,317 +12.9%

LY: 70,231

TY NZ$12,178,358 gross

LY NZ$10,538,557 gross

GROSS SALES (Inc GST)

NZ$19.12M +18.0%

LY: NZ$16.21M

TY: TopUp NZ$6,944,594 + Voucher NZ$12,178,358

Excludes voucher redemptions: NZ$12,105,182 (LY NZ$9,741,294)

Active Base — as of 2026-06-25 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,189

Prior month-end (2026-05): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,527

Prior month-end (2026-05): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,545

Prior month-end (2026-05): 10,577

SNAPSHOT AS-OF

2026-06-25

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY (FYTD)

Gross Sales (Inc GST): TY vs LY (FYTD)

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 79,317 (NZ$12.18M) · LY 70,231 (NZ$10.54M) · YoY count +12.9% · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 15 Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers (1 Jul to 25 Jun 2026) — TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	175,427	149,099	+17.7%
New (Top-Up)	11,587	10,313	+12.4%
Existing (Top-Up)	163,840	138,786	+18.1%
Vouchers Bought	79,317	70,231	+12.9%
New (Voucher Bought) - count (est.)	33,714	40,059	-15.8%
New (Voucher Bought) - gross (est.)	NZ$4,741,758	NZ$5,454,022	-13.1%
Existing (Voucher Bought) - count (est.)	45,603	30,172	+51.1%
Existing (Voucher Bought) - gross (est.)	NZ$7,436,600	NZ$5,084,535	+46.3%
TOTAL PLANS	254,744	219,330	+16.1%
Top-Up Sales	NZ$6,944,594	NZ$5,669,970	+22.5%
Voucher Sales	NZ$12,178,358	NZ$10,538,557	+15.6%
GROSS SALES (Inc GST)	NZ$19,122,952	NZ$16,208,527	+18.0%
Voucher Plans Redeemed (excluded)	77,829	63,883	+21.8%
Redeemed New	33,082	36,438	-9.2%
Existing redeemed	44,747	27,445	+63.0%
Voucher Redemption Value (excluded)	NZ$12,105,182	NZ$9,741,294	+24.3%

All Plans by Activity — FYTD (TY vs LY)

Plan	TY Plans	LY Plans	YoY
SMALL (30 Days \| 1.5GB)	48,086	46,127	+4.2%
LARGE BOGOF (365 Days \| 15GB Per Month)	35,402	25,454	+39.1%
LARGE (30 Days \| 15GB)	30,714	34,041	-9.8%
LARGE (365 Days \| 15GB Per Month)	13,982	0	-
Medium Data Pack	13,934	10,503	+32.7%
MEDIUM (30 Days \| 4GB)	12,833	13,888	-7.6%
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	12,478	0	-
EXTRA LARGE (365 Days \| 32GB Per Month)	9,462	7,817	+21.0%
Large Data Pack	9,011	6,238	+44.5%
Small Data Pack	8,136	6,113	+33.1%
LARGE (365 Days \| 15GB Per 30 Days)	6,367	14,702	-56.7%
International Roaming Add-On (Calls & Data)	6,338	6,165	+2.8%
LARGE (Monthly \| 15GB)	4,942	0	-
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	4,700	6,370	-26.2%
International Roaming Add-On (Data Only)	4,393	4,044	+8.6%

YESTERDAY GROSS SALES (Inc GST)

NZ$13,430 -64.4%

Total Plans 339

MTD GROSS SALES (Inc GST)

NZ$747,172 -4.5%

Total Plans 14,683

FYTD GROSS SALES (Inc GST)

NZ$19.12M +18.0%

Total Plans 254,744

Key Takeaways

Going well

FYTD Gross Sales (Inc GST) NZ$19.12M, up 18.0% YoY (excludes voucher redemptions).
FYTD Total Plans 254,744, up 16.1% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 14,683, up 12.9% YoY.

Needs attention

MTD Gross Sales NZ$747,172, -4.5% YoY — driven by lower voucher sales vs LY.
Yesterday Gross Sales NZ$13,430, -64.4% vs same day LY (a higher-volume voucher day last year).
MTD Vouchers Bought 2,504, -14.5% YoY.

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD Inc GST). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Active Base — as of 2026-06-25 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,189

Prior month-end (2026-05): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,527

Prior month-end (2026-05): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,545

Prior month-end (2026-05): 10,577

SNAPSHOT AS-OF

2026-06-25

Latest available snapshot on/before yesterday

Total Active Customers (Monthly EOM)

Total Active Customers (Quarterly EOQ)

365-Day Active Plans (Monthly EOM)

30-Day Active Plans (Monthly EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total matches the report's Gross Sales (Inc GST) definition (excludes voucher redemptions). Current month is month-to-date up to 25 Jun 2026.

Monthly Revenue — Raw Values (Last 36 Months)

Month	Auto-Renew (Top-Up)	Voucher Sales	Total (Gross Sales Inc GST)
2023-07	NZ$275,502	NZ$50,745	NZ$326,247
2023-08	NZ$358,329	NZ$1,193,962	NZ$1,552,292
2023-09	NZ$524,282	NZ$52,585	NZ$576,867
2023-10	NZ$298,786	NZ$348,250	NZ$647,036
2023-11	NZ$327,911	NZ$2,449,920	NZ$2,777,831
2023-12	NZ$476,659	NZ$619,745	NZ$1,096,404
2024-01	NZ$444,151	NZ$433,160	NZ$877,311
2024-02	NZ$298,573	NZ$78,350	NZ$376,923
2024-03	NZ$315,040	NZ$720,910	NZ$1,035,950
2024-04	NZ$330,744	NZ$136,675	NZ$467,420
2024-05	NZ$344,831	NZ$43,040	NZ$387,871
2024-06	NZ$320,288	NZ$49,050	NZ$369,338
2024-07	NZ$306,585	NZ$46,065	NZ$352,650
2024-08	NZ$444,162	NZ$1,317,760	NZ$1,761,922
2024-09	NZ$511,495	NZ$643,266	NZ$1,154,761
2024-10	NZ$352,341	NZ$514,250	NZ$866,591
2024-11	NZ$629,834	NZ$3,651,275	NZ$4,281,109
2024-12	NZ$830,718	NZ$980,368	NZ$1,811,086
2025-01	NZ$741,232	NZ$706,175	NZ$1,447,407
2025-02	NZ$336,445	NZ$549,760	NZ$886,205
2025-03	NZ$415,316	NZ$1,286,240	NZ$1,701,556
2025-04	NZ$427,217	NZ$66,500	NZ$493,717
2025-05	NZ$404,753	NZ$264,245	NZ$668,998
2025-06	NZ$322,415	NZ$675,200	NZ$997,615
2025-07	NZ$326,822	NZ$174,732	NZ$501,554
2025-08	NZ$510,975	NZ$804,556	NZ$1,315,531
2025-09	NZ$700,719	NZ$400,961	NZ$1,101,680
2025-10	NZ$445,515	NZ$213,189	NZ$658,704
2025-11	NZ$602,193	NZ$5,975,508	NZ$6,577,701
2025-12	NZ$1,168,892	NZ$1,695,489	NZ$2,864,381
2026-01	NZ$540,784	NZ$569,053	NZ$1,109,837
2026-02	NZ$518,314	NZ$161,650	NZ$679,964
2026-03	NZ$620,240	NZ$1,000,098	NZ$1,620,338
2026-04	NZ$584,496	NZ$460,115	NZ$1,044,611
2026-05	NZ$520,105	NZ$381,374	NZ$901,479
2026-06 (MTD to 25 Jun 2026)	NZ$405,539	NZ$341,633	NZ$747,172

ARPU (TTM) — Monthly, NZD

ARPU TTM = (trailing 12 months captured revenue / average of 13 month-end active-customer counts) / 12. Source: fct_kogan_mobile_nz_payments_captured (State=CAPTURED).

New Activations by Month

New Activations by Quarter

Activations = distinct mobile numbers whose first appearance (MIN ReportDate) falls in the period. The latest period is partial up to 25 Jun 2026. Source: fct_kogan_mobile_nz_plans.

PORT-INS YESTERDAY

0 -100.0%

LY: 25,350

Top TY: — · LY: One NZ

PORT-INS MTD

5,390 -98.9%

LY: 511,833

Top TY: One NZ · LY: One NZ

PORT-INS FYTD

4,257,629 -79.4%

LY: 20,717,285

Top TY: One NZ · LY: One NZ

PORT-INS LIFETIME

203,619,676

Top: 2degrees

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Monthly Port-Ins by Previous Provider (last 24 months)

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	1,645	144,997	-98.9%
2degrees	933	115,318	-99.2%
Spark	1,071	105,855	-99.0%
Skinny	1,227	73,817	-98.3%
2degrees NextGen Mobile	40	18,708	-99.8%
Warehouse	116	12,984	-99.1%
Mighty Mobile	148	12,106	-98.8%
MyRepublic Mobile	37	7,826	-99.5%
Contact Mobile	54	6,209	-99.1%
Mercury Mobile	39	4,615	-99.2%
Megatel	0	3,461	-100.0%
Kiwi Mobile	14	2,749	-99.5%
Nova Energy Mobile	7	2,247	-99.7%
Slingshot NextGen Mobile	25	941	-97.3%
Zeronet Mobile	18	0	-

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	1,380,359	6,975,903	-80.2%
2degrees	920,169	4,347,750	-78.8%
Spark	823,181	3,774,794	-78.2%
Skinny	575,993	3,211,622	-82.1%
2degrees NextGen Mobile	149,657	567,813	-73.6%
Warehouse	76,504	601,134	-87.3%
Contact Mobile	54,684	260,892	-79.0%
MyRepublic Mobile	42,084	183,080	-77.0%
Mighty Mobile	64,381	157,349	-59.1%
Kiwi Mobile	25,618	165,326	-84.5%
Megatel	31,788	137,922	-77.0%
Slingshot NextGen Mobile	21,447	120,128	-82.1%
Mercury Mobile	34,145	106,503	-67.9%
Orcon Next Generation	6,429	47,442	-86.4%
Nova Energy Mobile	21,225	11,895	+78.4%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.