Kogan Mobile NZ — Daily Sales Report

Australian Eastern Time · Data to Sunday, 21 June 2026 · Gross Sales = TopupSales + VoucherSales (NZD inc GST), excludes voucher redemptions

Total Plans

308 -38.8%

LY: 503

Top-Up + Vouchers Bought

Excludes voucher redemptions: 0 (LY 60)

Top-Up Plans (ADYEN)

280 -33.2%

LY: 419

TY New: 15 · Existing: 265

LY New: 21 · Existing: 398

Vouchers Bought

28 -66.7%

LY: 84

TY NZ$4,360 gross

LY NZ$14,192 gross

Gross Sales (Inc GST)

NZ$12,868 -45.7%

LY: NZ$23,684

TY: TopUp NZ$8,508 + Voucher NZ$4,360

Excludes voucher redemptions: NZ$0 (LY NZ$9,395)

Top-Up Plans & Vouchers Bought by New/Existing (Yesterday)

Stacked New vs Existing. Vouchers Bought N/E is estimated (no native split).

Plans Composition (Yesterday): New vs Existing

Top-Up New/Existing + Vouchers Bought New/Existing (est.).

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view incl. any voucher redemption rows — not the same as Total Plans Sold.

Yesterday TY vs LY: Sunday, 21 June 2026 vs Saturday, 21 June 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	280	419	-33.2%
New (Top-Up)	15	21	-28.6%
Existing (Top-Up)	265	398	-33.4%
Vouchers Bought	28	84	-66.7%
New (Voucher Bought) - count (est.)	14	62	-77.4%
New (Voucher Bought) - gross (est.)	NZ$2,180	NZ$9,900	-78.0%
Existing (Voucher Bought) - count (est.)	14	22	-36.4%
Existing (Voucher Bought) - gross (est.)	NZ$2,180	NZ$4,292	-49.2%
TOTAL PLANS	308	503	-38.8%
Top-Up Sales	NZ$8,508	NZ$9,492	-10.4%
Voucher Sales	NZ$4,360	NZ$14,192	-69.3%
GROSS SALES (Inc GST)	NZ$12,868	NZ$23,684	-45.7%
Voucher Plans Redeemed (excluded)	0	60	-100.0%
Redeemed New	0	44	-100.0%
Redeemed Existing	0	16	-100.0%
Voucher Redemption Value (excluded)	NZ$0	NZ$9,395	-100.0%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top 12 Plans by Activity — Detail (Yesterday)

Plan	New	Existing	Total	Gross (Inc GST)
SMALL (30 Days \| 1.5GB)	11	96	107	NZ$1,600
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	0	50	50	NZ$1,250
LARGE (30 Days \| 15GB)	2	44	46	NZ$1,601
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	0	24	24	NZ$360
MEDIUM (30 Days \| 4GB)	0	20	20	NZ$500
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	13	13	NZ$455
LARGE (365 Days \| 15GB Per 30 Days)	2	3	5	NZ$1,650
EXTRA LARGE (30 Days \| 32GB)	0	4	4	NZ$220
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	0	4	4	NZ$120
MEDIUM STUDENT (30 Days \| 15GB)	0	1	1	NZ$25
LARGE (Monthly \| 15GB)	0	1	1	NZ$30
Large Data Pack	0	1	1	NZ$22

Total Plans

12,296 +13.8%

LY: 10,802

Top-Up + Vouchers Bought

Excludes voucher redemptions: 1,911 (LY 1,631)

Top-Up Plans (ADYEN)

10,181 +21.0%

LY: 8,413

TY New: 533 · Existing: 9,648

LY New: 579 · Existing: 7,834

Vouchers Bought

2,115 -11.5%

LY: 2,389

TY NZ$298,285 gross

LY NZ$419,377 gross

Gross Sales (Inc GST)

NZ$636,498 -1.3%

LY: NZ$645,132

TY: TopUp NZ$338,213 + Voucher NZ$298,285

Excludes voucher redemptions: NZ$274,066 (LY NZ$246,792)

Active Base — as of 2026-06-21 (latest available snapshot)

Total Active Customers

74,204

Prior month-end (2026-05): 74,181

Total 365-Day Active Plans

61,573

Prior month-end (2026-05): 61,348

Total 30-Day Active Plans

10,553

Prior month-end (2026-05): 10,578

Snapshot as-of

2026-06-21

Latest available active-plan snapshot

Plans Composition: TY vs LY

Top-Up (New/Existing) + Vouchers Bought (New/Existing est.). Excludes voucher redemptions.

Gross Sales (Inc GST): TY vs LY

Source: rpt_kogan_mobile_nz_daily_metrics.TotalSales (NZD inc GST). Excludes voucher redemptions.

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

N/E split derived from redemption-$ ratio for the same period (estimate). Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

Headline Numbers: TY vs LY (MTD)

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	10,181	8,413	+21.0%
New (Top-Up)	533	579	-7.9%
Existing (Top-Up)	9,648	7,834	+23.2%
Vouchers Bought	2,115	2,389	-11.5%
New (Voucher Bought) - count (est.)	945	1,717	-45.0%
New (Voucher Bought) - gross (est.)	NZ$115,863	NZ$279,050	-58.5%
Existing (Voucher Bought) - count (est.)	1,170	672	+74.1%
Existing (Voucher Bought) - gross (est.)	NZ$182,422	NZ$140,327	+30.0%
TOTAL PLANS	12,296	10,802	+13.8%
Top-Up Sales	NZ$338,213	NZ$225,755	+49.8%
Voucher Sales	NZ$298,285	NZ$419,377	-28.9%
GROSS SALES (Inc GST)	NZ$636,498	NZ$645,132	-1.3%
Voucher Plans Redeemed (excluded)	1,911	1,631	+17.2%
Redeemed New	854	1,172	-27.1%
Redeemed Existing	1,057	459	+130.3%
Voucher Redemption Value (excluded)	NZ$274,066	NZ$246,792	+11.1%

Top 15 Plans by Activity — Detail (MTD)

Plan	New	Existing	Total	Gross (Inc GST)
SMALL (30 Days \| 1.5GB)	296	2,344	2,640	NZ$39,399
LARGE (30 Days \| 15GB)	56	1,698	1,754	NZ$61,005
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	52	1,124	1,176	NZ$29,400
LARGE (365 Days \| 15GB Per Month)	356	624	980	NZ$237,482
Medium Data Pack	28	833	861	NZ$10,246
MEDIUM (30 Days \| 4GB)	34	644	678	NZ$16,788
Large Data Pack	11	550	561	NZ$12,286
Small Data Pack	10	487	497	NZ$2,435
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	13	427	440	NZ$6,600
LARGE (Monthly \| 15GB)	130	306	436	NZ$10,955
International Roaming Add-On (Calls & Data)	11	288	299	NZ$3,558
LARGE (365 Days \| 15GB Per 30 Days)	21	253	274	NZ$90,420
International Roaming Add-On (Data Only)	6	193	199	NZ$2,368
EXTRA LARGE (30 Days \| 32GB)	0	198	198	NZ$10,890
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	190	0	190	NZ$950

Total Plans

252,357 +16.2%

LY: 217,127

Top-Up + Vouchers Bought

Excludes voucher redemptions: 77,492 (LY 63,502)

Top-Up Plans (ADYEN)

173,429 +17.6%

LY: 147,436

TY New: 11,472 · Existing: 161,957

LY New: 10,200 · Existing: 137,236

Vouchers Bought

78,928 +13.3%

LY: 69,691

TY NZ$12,135,010 gross

LY NZ$10,445,281 gross

Gross Sales (Inc GST)

NZ$19,012,278 +18.3%

LY: NZ$16,071,134

TY: TopUp NZ$6,877,268 + Voucher NZ$12,135,010

Excludes voucher redemptions: NZ$12,062,113 (LY NZ$9,681,712)

Plans Composition: TY vs LY

Top-Up (New/Existing) + Vouchers Bought (New/Existing est.). Excludes voucher redemptions.

Gross Sales (Inc GST): TY vs LY

Source: rpt_kogan_mobile_nz_daily_metrics.TotalSales (NZD inc GST). Excludes voucher redemptions.

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

N/E split derived from redemption-$ ratio for the same period (estimate). Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

Headline Numbers: TY vs LY (FYTD)

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	173,429	147,436	+17.6%
New (Top-Up)	11,472	10,200	+12.5%
Existing (Top-Up)	161,957	137,236	+18.0%
Vouchers Bought	78,928	69,691	+13.3%
New (Voucher Bought) - count (est.)	33,546	39,673	-15.4%
New (Voucher Bought) - gross (est.)	NZ$4,731,846	NZ$5,411,793	-12.6%
Existing (Voucher Bought) - count (est.)	45,382	30,018	+51.2%
Existing (Voucher Bought) - gross (est.)	NZ$7,403,164	NZ$5,033,488	+47.1%
TOTAL PLANS	252,357	217,127	+16.2%
Top-Up Sales	NZ$6,877,268	NZ$5,625,853	+22.2%
Voucher Sales	NZ$12,135,010	NZ$10,445,281	+16.2%
GROSS SALES (Inc GST)	NZ$19,012,278	NZ$16,071,134	+18.3%
Voucher Plans Redeemed (excluded)	77,492	63,502	+22.0%
Redeemed New	32,936	36,150	-8.9%
Redeemed Existing	44,556	27,352	+62.9%
Voucher Redemption Value (excluded)	NZ$12,062,113	NZ$9,681,712	+24.6%

Top 15 Plans by Activity — Detail (FYTD)

Plan	New	Existing	Total	Gross (Inc GST)
SMALL (30 Days \| 1.5GB)	5,935	41,623	47,558	NZ$709,203
LARGE BOGOF (365 Days \| 15GB Per Month)	14,030	21,372	35,402	NZ$5,841,330
LARGE (30 Days \| 15GB)	1,632	30,413	32,045	NZ$1,114,812
Medium Data Pack	425	13,751	14,176	NZ$168,694
LARGE (365 Days \| 15GB Per Month)	4,944	8,903	13,847	NZ$3,090,128
MEDIUM (30 Days \| 4GB)	1,018	12,703	13,721	NZ$339,203
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	595	12,261	12,856	NZ$321,400
EXTRA LARGE (365 Days \| 32GB Per Month)	3,307	6,134	9,441	NZ$2,832,028
Large Data Pack	270	8,890	9,160	NZ$200,604
Small Data Pack	145	8,016	8,161	NZ$39,989
LARGE (365 Days \| 15GB Per 30 Days)	816	6,307	7,123	NZ$2,350,590
LARGE (Monthly \| 15GB)	2,199	4,908	7,107	NZ$179,080
International Roaming Add-On (Calls & Data)	283	6,314	6,597	NZ$78,504
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	4,662	0	4,662	NZ$23,310
International Roaming Add-On (Data Only)	145	4,375	4,520	NZ$53,788

Key Takeaways

Going well

FYTD Gross Sales (Inc GST) NZ$19,012,278, up +18.3% YoY, led by Vouchers Bought (78,928, NZ$12,135,010).
FYTD Total Plans 252,357, up +16.2% YoY (Top-Up 173,429 + Vouchers Bought 78,928).
Active base at 2026-06-21: 74,204 customers; 365-Day plans 61,573.

Needs attention

MTD Gross Sales NZ$636,498, -1.3% YoY (LY NZ$645,132) — voucher sales softer than last June.
Yesterday Gross Sales NZ$12,868, -45.7% vs LY; no voucher redemptions recorded for the day.
Port-ins trending below last year (FYTD 18,133 vs 23,342 LY).

Active Base — as of 2026-06-21 (latest available snapshot)

Total Active Customers

74,204

Prior month-end (2026-05): 74,181

Total 365-Day Active Plans

61,573

Prior month-end (2026-05): 61,348

Total 30-Day Active Plans

10,553

Prior month-end (2026-05): 10,578

Snapshot as-of

2026-06-21

Latest available active-plan snapshot

Period Snapshot

Metric	Yesterday	MTD (TY)	FYTD (TY)
Total Plans	308	12,296	252,357
Top-Up Plans	280	10,181	173,429
Vouchers Bought	28	2,115	78,928
Gross Sales (Inc GST)	NZ$12,868	NZ$636,498	NZ$19,012,278
Voucher Plans Redeemed (excl.)	0	1,911	77,492

Active Base Trends

Month-end snapshots; final point is the latest available snapshot (2026-06-21), labelled current-but-partial.

Total Active Customers (Monthly EOM)

Total Active Customers (Quarterly EOQ)

365-Day Active Plans (Monthly EOM)

30-Day Active Plans (Monthly EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=column TopupSales; Voucher=column VoucherSales. Total matches the report Gross Sales (Inc GST) definition (excludes voucher redemptions). Current month is month-to-date up to 21 Jun 2026.

Month	Auto-Renew (Top-Up)	Voucher Sales	Total (Gross Sales Inc GST)
2023-07	NZ$275,502	NZ$50,745	NZ$326,247
2023-08	NZ$358,329	NZ$1,193,962	NZ$1,552,292
2023-09	NZ$524,282	NZ$52,585	NZ$576,867
2023-10	NZ$298,786	NZ$348,250	NZ$647,036
2023-11	NZ$327,911	NZ$2,449,920	NZ$2,777,831
2023-12	NZ$476,659	NZ$619,745	NZ$1,096,404
2024-01	NZ$444,151	NZ$433,160	NZ$877,311
2024-02	NZ$298,573	NZ$78,350	NZ$376,923
2024-03	NZ$315,040	NZ$720,910	NZ$1,035,950
2024-04	NZ$330,744	NZ$136,675	NZ$467,420
2024-05	NZ$344,831	NZ$43,040	NZ$387,871
2024-06	NZ$320,288	NZ$49,050	NZ$369,338
2024-07	NZ$306,585	NZ$46,065	NZ$352,650
2024-08	NZ$444,162	NZ$1,317,760	NZ$1,761,922
2024-09	NZ$511,495	NZ$643,266	NZ$1,154,761
2024-10	NZ$352,341	NZ$514,250	NZ$866,591
2024-11	NZ$629,834	NZ$3,651,275	NZ$4,281,109
2024-12	NZ$830,718	NZ$980,368	NZ$1,811,086
2025-01	NZ$741,232	NZ$706,175	NZ$1,447,407
2025-02	NZ$336,445	NZ$549,760	NZ$886,205
2025-03	NZ$415,316	NZ$1,286,240	NZ$1,701,556
2025-04	NZ$427,217	NZ$66,500	NZ$493,717
2025-05	NZ$404,753	NZ$264,245	NZ$668,998
2025-06	NZ$322,415	NZ$675,200	NZ$997,615
2025-07	NZ$326,822	NZ$174,732	NZ$501,554
2025-08	NZ$510,975	NZ$804,556	NZ$1,315,531
2025-09	NZ$700,719	NZ$400,961	NZ$1,101,680
2025-10	NZ$445,515	NZ$213,189	NZ$658,704
2025-11	NZ$602,193	NZ$5,975,508	NZ$6,577,701
2025-12	NZ$1,168,892	NZ$1,695,489	NZ$2,864,381
2026-01	NZ$540,784	NZ$569,053	NZ$1,109,837
2026-02	NZ$518,314	NZ$161,650	NZ$679,964
2026-03	NZ$620,240	NZ$1,000,098	NZ$1,620,338
2026-04	NZ$584,496	NZ$460,115	NZ$1,044,611
2026-05	NZ$520,105	NZ$381,374	NZ$901,479
2026-06 (MTD to 21 Jun 2026)	NZ$338,213	NZ$298,285	NZ$636,498

ARPU (TTM) — Monthly

Trailing-twelve-month ARPU = (sum of 12 months captured revenue / avg of 13 EOM active customers) / 12. Latest month partial.

Revenue source: fct_kogan_mobile_nz_payments_captured (State=CAPTURED, column TotalPrice). Subscribers: rpt_kogan_mobile_nz_active_plan_totals EOM snapshots.

New Activations

Distinct mobile numbers whose first plan falls in each period. Latest period partial (to 21 Jun 2026).

Activations by Month

Activations by Quarter

Port-IN data — source rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate, counted as distinct mobile numbers (COUNT(DISTINCT KmnzMobileNumber)) to avoid plan-row inflation. Port-OUT is not currently tracked for NZ — the AU operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Yesterday shows 0 port-ins (most-recent-day records typically lag a day in the snapshot feed).

Port-Ins Yesterday

0 -100.0%

LY: 28

Top TY: -

Top LY: 2degrees

Port-Ins MTD

433 -41.4%

LY: 739

Top TY: One NZ

Top LY: One NZ

Port-Ins FYTD

18,133 -22.3%

LY: 23,342

Top TY: One NZ

Top LY: One NZ

Port-Ins Lifetime

95,758

Top: One NZ

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Top 12 previous providers, distinct mobiles.

Monthly Port-Ins by Previous Provider (last 24 months)

Top providers + Other. Latest month partial.

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	128	219	-41.6%
2degrees	75	158	-52.5%
Spark	85	142	-40.1%
Skinny	107	108	-0.9%
2degrees NextGen Mobile	3	30	-90.0%
Mighty Mobile	11	20	-45.0%
Warehouse	8	19	-57.9%
MyRepublic Mobile	3	10	-70.0%
Contact Mobile	4	7	-42.9%
Mercury Mobile	2	9	-77.8%
Kiwi Mobile	2	6	-66.7%
Megatel	0	5	-100.0%
Nova Energy Mobile	1	4	-75.0%
Slingshot NextGen Mobile	2	2	+0.0%
Zeronet Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	5,958	7,730	-22.9%
2degrees	3,985	4,618	-13.7%
Spark	3,290	4,019	-18.1%
Skinny	2,410	3,500	-31.1%
2degrees NextGen Mobile	605	859	-29.6%
Warehouse	370	664	-44.3%
Contact Mobile	255	268	-4.9%
Mighty Mobile	307	205	+49.8%
MyRepublic Mobile	178	218	-18.3%
Megatel	137	196	-30.1%
Kiwi Mobile	111	203	-45.3%
Mercury Mobile	163	118	+38.1%
Slingshot NextGen Mobile	95	122	-22.1%
Kiwi Mobile SPID	0	167	-100.0%
Rocket Mobile	0	165	-100.0%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.