Kogan Mobile NZ — Daily Sales Report

Yesterday: Monday, 27 July 2026  |  Generated 28 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Monday, 27 July 2026

TOTAL PLANS
608 +33%
LY: 457
Top-Up + Vouchers Bought
TY Top-Up 531 · VB 77
Excludes voucher redemptions: 118 (LY 73)
TOP-UP PLANS (ADYEN)
531 +34.4%
LY: 395
TY New: 19 · Existing: 512
LY New: 22 · Existing: 373
VOUCHERS BOUGHT
77 +24.2%
LY: 62
TY NZ$9,410 gross
LY NZ$13,890 gross
GROSS SALES (Inc GST)
NZ$24,548 +8.5%
LY: NZ$22,618
TY: TopUp NZ$15,138 + Voucher NZ$9,410
Excludes voucher redemptions: NZ$21,899 (LY NZ$8,296)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 27 July 2026 vs Sunday, 27 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)531395+34.4%
  New (Top-Up)1922-13.6%
  Existing (Top-Up)512373+37.3%
Vouchers Bought7762+24.2%
  New (Voucher Bought) - count (est.)5444+22.7%
  New (Voucher Bought) - gross (est.)NZ$6,506NZ$7,235-10.1%
  Existing (Voucher Bought) - count (est.)2318+27.8%
  Existing (Voucher Bought) - gross (est.)NZ$2,904NZ$6,655-56.4%
TOTAL PLANS608457+33%
Top-Up SalesNZ$15,138NZ$8,728+73.5%
Voucher SalesNZ$9,410NZ$13,890-32.3%
GROSS SALES (Inc GST)NZ$24,548NZ$22,618+8.5%
Voucher Plans Redeemed (excluded)11873+61.6%
  Redeemed New / Existing8352+59.6%
Voucher Redemption Value (excluded)NZ$21,899NZ$8,296+164%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)8116124
LARGE (30 Days | 15GB)39093
EXTRA LARGE (365 Days | 32GB Per Month)512172
LARGE (30 Days | 15GB) Long Weekend Special NOSIM24749
Medium Data Pack14445
MEDIUM (30 Days | 4GB)14243
Small Data Pack23335
Large Data Pack23133
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM02424
International Roaming Add-On (Calls & Data)01717
International Calls Add-On01616
LARGE (365 Days | 15GB Per 30 Days)31114

Month to Date (to 27 Jul 2026)

TOTAL PLANS
17,605 +39.6%
LY: 12,614
Top-Up + Vouchers Bought
TY Top-Up 14,115 · VB 3,490
Excludes voucher redemptions: 2,009 (LY 2,039)
TOP-UP PLANS (ADYEN)
14,115 +30%
LY: 10,854
TY New: 848 · Existing: 13,267
LY New: 690 · Existing: 10,164
VOUCHERS BOUGHT
3,490 +98.3%
LY: 1,760
TY NZ$633,200 gross
LY NZ$134,983 gross
GROSS SALES (Inc GST)
NZ$1,066,057 +155.3%
LY: NZ$417,649
TY: TopUp NZ$432,857 + Voucher NZ$633,200
Excludes voucher redemptions: NZ$270,685 (LY NZ$248,809)

Active Base — as of 2026-07-27 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,408
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,301
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,726
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-27
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,490 (NZ$633,200) · LY 1,760 (NZ$134,983) · YoY count +98.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)14,11510,854+30%
  New (Top-Up)848690+22.9%
  Existing (Top-Up)13,26710,164+30.5%
Vouchers Bought3,4901,760+98.3%
  New (Voucher Bought) - count (est.)1,8291,333+37.2%
  New (Voucher Bought) - gross (est.)NZ$276,046NZ$102,849+168.4%
  Existing (Voucher Bought) - count (est.)1,661427+289%
  Existing (Voucher Bought) - gross (est.)NZ$357,154NZ$32,134+1011.5%
TOTAL PLANS17,60512,614+39.6%
Top-Up SalesNZ$432,857NZ$282,666+53.1%
Voucher SalesNZ$633,200NZ$134,983+369.1%
GROSS SALES (Inc GST)NZ$1,066,057NZ$417,649+155.3%
Voucher Plans Redeemed (excluded)2,0092,039-1.5%
  Redeemed New / Existing1,0531,544-31.8%
Voucher Redemption Value (excluded)NZ$270,685NZ$248,809+8.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3722,9573,329
LARGE (30 Days | 15GB)1042,2712,375
LARGE (30 Days | 15GB) Long Weekend Special NOSIM941,6461,740
Medium Data Pack411,2581,299
MEDIUM (30 Days | 4GB)51874925
Large Data Pack27883910
Small Data Pack23766789
EXTRA LARGE (365 Days | 32GB Per Month)250399649
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM32574606
International Roaming Add-On (Calls & Data)22439461
LARGE (365 Days | 15GB Per 30 Days)43267310
International Roaming Add-On (Data Only)18286304
International Calls Add-On24270294
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM53231284
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2760276
LARGE (365 Days | 15GB Per Month)112157269
MEDIUM (30 Days | 4GB) June/July 2026 Promo20554259
EXTRA LARGE (30 Days | 32GB)10247257
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14242256
SMALL (365 Days | 1.5GB Per 30 Days)54133187

Financial Year to Date (2026-07-01 to 27 Jul 2026)

TOTAL PLANS
17,605 +39.6%
LY: 12,614
Top-Up + Vouchers Bought
TY Top-Up 14,115 · VB 3,490
Excludes voucher redemptions: 2,009 (LY 2,039)
TOP-UP PLANS (ADYEN)
14,115 +30%
LY: 10,854
TY New: 848 · Existing: 13,267
LY New: 690 · Existing: 10,164
VOUCHERS BOUGHT
3,490 +98.3%
LY: 1,760
TY NZ$633,200 gross
LY NZ$134,983 gross
GROSS SALES (Inc GST)
NZ$1,066,057 +155.3%
LY: NZ$417,649
TY: TopUp NZ$432,857 + Voucher NZ$633,200
Excludes voucher redemptions: NZ$270,685 (LY NZ$248,809)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,490 (NZ$633,200) · LY 1,760 (NZ$134,983) · YoY count +98.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)14,11510,854+30%
  New (Top-Up)848690+22.9%
  Existing (Top-Up)13,26710,164+30.5%
Vouchers Bought3,4901,760+98.3%
  New (Voucher Bought) - count (est.)1,8291,333+37.2%
  New (Voucher Bought) - gross (est.)NZ$276,046NZ$102,849+168.4%
  Existing (Voucher Bought) - count (est.)1,661427+289%
  Existing (Voucher Bought) - gross (est.)NZ$357,154NZ$32,134+1011.5%
TOTAL PLANS17,60512,614+39.6%
Top-Up SalesNZ$432,857NZ$282,666+53.1%
Voucher SalesNZ$633,200NZ$134,983+369.1%
GROSS SALES (Inc GST)NZ$1,066,057NZ$417,649+155.3%
Voucher Plans Redeemed (excluded)2,0092,039-1.5%
  Redeemed New / Existing1,0531,544-31.8%
Voucher Redemption Value (excluded)NZ$270,685NZ$248,809+8.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3722,9573,329
LARGE (30 Days | 15GB)1042,2712,375
LARGE (30 Days | 15GB) Long Weekend Special NOSIM941,6461,740
Medium Data Pack411,2581,299
MEDIUM (30 Days | 4GB)51874925
Large Data Pack27883910
Small Data Pack23766789
EXTRA LARGE (365 Days | 32GB Per Month)250399649
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM32574606
International Roaming Add-On (Calls & Data)22439461
LARGE (365 Days | 15GB Per 30 Days)43267310
International Roaming Add-On (Data Only)18286304
International Calls Add-On24270294
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM53231284
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2760276
LARGE (365 Days | 15GB Per Month)112157269
MEDIUM (30 Days | 4GB) June/July 2026 Promo20554259
EXTRA LARGE (30 Days | 32GB)10247257
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14242256
SMALL (365 Days | 1.5GB Per 30 Days)54133187

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,066,057, up +155.3% YoY.
  • FYTD Total Plans 17,605, up +39.6% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 17,605, +39.6% YoY.
  • Active base at 27 Jul 2026: 74,408 customers.

Needs Attention

  • Yesterday Gross Sales NZ$24,548, +8.5% vs same day LY.
  • MTD Gross Sales NZ$1,066,057, +155.3% YoY.
  • MTD & FYTD Vouchers Bought count +98.3% / +98.3% YoY.

Active Base — as of 2026-07-27 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,408
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,301
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,726
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-27
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 27 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 27 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 27 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
21 -25%
LY: 28
Top TY: Skinny (6)
Top LY: One NZ (9)
PORT-INS MTD
509 -45%
LY: 926
Top TY: One NZ (156)
Top LY: One NZ (281)
PORT-INS FYTD
509 -45%
LY: 926
Top TY: One NZ (156)
Top LY: One NZ (281)
PORT-INS LIFETIME
97,952
Top: One NZ (27,037)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ156281-44.5%
Spark105203-48.3%
2degrees89175-49.1%
Skinny95145-34.5%
2degrees NextGen Mobile944-79.5%
Warehouse916-43.8%
Mighty Mobile1015-33.3%
MyRepublic Mobile510-50%
Contact Mobile68-25%
Mercury Mobile58-37.5%
Telsim NZ120n/a
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile26-66.7%
Nova Energy Mobile34-25%
Megatel03-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ156281-44.5%
Spark105203-48.3%
2degrees89175-49.1%
Skinny95145-34.5%
2degrees NextGen Mobile944-79.5%
Warehouse916-43.8%
Mighty Mobile1015-33.3%
MyRepublic Mobile510-50%
Contact Mobile68-25%
Mercury Mobile58-37.5%
Telsim NZ120n/a
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile26-66.7%
Nova Energy Mobile34-25%
Megatel03-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.