Kogan Mobile NZ — Daily Sales Report

Yesterday: Tuesday, 28 July 2026  |  Generated 29 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Tuesday, 28 July 2026

TOTAL PLANS
597 +31.5%
LY: 454
Top-Up + Vouchers Bought
TY Top-Up 558 · VB 39
Excludes voucher redemptions: 90 (LY 70)
TOP-UP PLANS (ADYEN)
558 +42.3%
LY: 392
TY New: 29 · Existing: 529
LY New: 32 · Existing: 360
VOUCHERS BOUGHT
39 -37.1%
LY: 62
TY NZ$2,295 gross
LY NZ$11,096 gross
GROSS SALES (Inc GST)
NZ$21,447 -0.5%
LY: NZ$21,548
TY: TopUp NZ$19,152 + Voucher NZ$2,295
Excludes voucher redemptions: NZ$14,838 (LY NZ$7,294)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 28 July 2026 vs Monday, 28 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)558392+42.3%
  New (Top-Up)2932-9.4%
  Existing (Top-Up)529360+46.9%
Vouchers Bought3962-37.1%
  New (Voucher Bought) - count (est.)2848-41.7%
  New (Voucher Bought) - gross (est.)NZ$1,696NZ$6,657-74.5%
  Existing (Voucher Bought) - count (est.)1114-21.4%
  Existing (Voucher Bought) - gross (est.)NZ$599NZ$4,439-86.5%
TOTAL PLANS597454+31.5%
Top-Up SalesNZ$19,152NZ$10,452+83.2%
Voucher SalesNZ$2,295NZ$11,096-79.3%
GROSS SALES (Inc GST)NZ$21,447NZ$21,548-0.5%
Voucher Plans Redeemed (excluded)9070+28.6%
  Redeemed New / Existing6554+20.4%
Voucher Redemption Value (excluded)NZ$14,838NZ$7,294+103.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)11131142
LARGE (30 Days | 15GB)99099
Medium Data Pack15556
EXTRA LARGE (365 Days | 32GB Per Month)341852
LARGE (30 Days | 15GB) Long Weekend Special NOSIM14445
MEDIUM (30 Days | 4GB)73542
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM13233
Small Data Pack02525
Large Data Pack12122
SMALL (365 Days | 1.5GB Per 30 Days)71219
International Roaming Add-On (Calls & Data)01717
EXTRA LARGE (30 Days | 32GB) LWS NOSIM01515

Month to Date (to 28 Jul 2026)

TOTAL PLANS
18,202 +39.3%
LY: 13,068
Top-Up + Vouchers Bought
TY Top-Up 14,673 · VB 3,529
Excludes voucher redemptions: 2,099 (LY 2,109)
TOP-UP PLANS (ADYEN)
14,673 +30.5%
LY: 11,246
TY New: 877 · Existing: 13,796
LY New: 722 · Existing: 10,524
VOUCHERS BOUGHT
3,529 +93.7%
LY: 1,822
TY NZ$635,495 gross
LY NZ$146,079 gross
GROSS SALES (Inc GST)
NZ$1,087,504 +147.6%
LY: NZ$439,197
TY: TopUp NZ$452,009 + Voucher NZ$635,495
Excludes voucher redemptions: NZ$285,523 (LY NZ$256,103)

Active Base — as of 2026-07-28 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,433
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,354
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,705
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-28
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,529 (NZ$635,495) · LY 1,822 (NZ$146,079) · YoY count +93.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)14,67311,246+30.5%
  New (Top-Up)877722+21.5%
  Existing (Top-Up)13,79610,524+31.1%
Vouchers Bought3,5291,822+93.7%
  New (Voucher Bought) - count (est.)1,8801,381+36.1%
  New (Voucher Bought) - gross (est.)NZ$287,070NZ$110,626+159.5%
  Existing (Voucher Bought) - count (est.)1,649441+273.9%
  Existing (Voucher Bought) - gross (est.)NZ$348,425NZ$35,453+882.8%
TOTAL PLANS18,20213,068+39.3%
Top-Up SalesNZ$452,009NZ$293,118+54.2%
Voucher SalesNZ$635,495NZ$146,079+335%
GROSS SALES (Inc GST)NZ$1,087,504NZ$439,197+147.6%
Voucher Plans Redeemed (excluded)2,0992,109-0.5%
  Redeemed New / Existing1,1181,598-30%
Voucher Redemption Value (excluded)NZ$285,523NZ$256,103+11.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3833,0883,471
LARGE (30 Days | 15GB)1132,3612,474
LARGE (30 Days | 15GB) Long Weekend Special NOSIM951,6901,785
Medium Data Pack421,3131,355
MEDIUM (30 Days | 4GB)58909967
Large Data Pack28904932
Small Data Pack23791814
EXTRA LARGE (365 Days | 32GB Per Month)284417701
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM33606639
International Roaming Add-On (Calls & Data)22456478
LARGE (365 Days | 15GB Per 30 Days)46275321
International Roaming Add-On (Data Only)19295314
International Calls Add-On24282306
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM53234287
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2810281
LARGE (365 Days | 15GB Per Month)114159273
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14257271
MEDIUM (30 Days | 4GB) June/July 2026 Promo21455269
EXTRA LARGE (30 Days | 32GB)10258268
SMALL (365 Days | 1.5GB Per 30 Days)61145206

Financial Year to Date (2026-07-01 to 28 Jul 2026)

TOTAL PLANS
18,202 +39.3%
LY: 13,068
Top-Up + Vouchers Bought
TY Top-Up 14,673 · VB 3,529
Excludes voucher redemptions: 2,099 (LY 2,109)
TOP-UP PLANS (ADYEN)
14,673 +30.5%
LY: 11,246
TY New: 877 · Existing: 13,796
LY New: 722 · Existing: 10,524
VOUCHERS BOUGHT
3,529 +93.7%
LY: 1,822
TY NZ$635,495 gross
LY NZ$146,079 gross
GROSS SALES (Inc GST)
NZ$1,087,504 +147.6%
LY: NZ$439,197
TY: TopUp NZ$452,009 + Voucher NZ$635,495
Excludes voucher redemptions: NZ$285,523 (LY NZ$256,103)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,529 (NZ$635,495) · LY 1,822 (NZ$146,079) · YoY count +93.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)14,67311,246+30.5%
  New (Top-Up)877722+21.5%
  Existing (Top-Up)13,79610,524+31.1%
Vouchers Bought3,5291,822+93.7%
  New (Voucher Bought) - count (est.)1,8801,381+36.1%
  New (Voucher Bought) - gross (est.)NZ$287,070NZ$110,626+159.5%
  Existing (Voucher Bought) - count (est.)1,649441+273.9%
  Existing (Voucher Bought) - gross (est.)NZ$348,425NZ$35,453+882.8%
TOTAL PLANS18,20213,068+39.3%
Top-Up SalesNZ$452,009NZ$293,118+54.2%
Voucher SalesNZ$635,495NZ$146,079+335%
GROSS SALES (Inc GST)NZ$1,087,504NZ$439,197+147.6%
Voucher Plans Redeemed (excluded)2,0992,109-0.5%
  Redeemed New / Existing1,1181,598-30%
Voucher Redemption Value (excluded)NZ$285,523NZ$256,103+11.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3833,0883,471
LARGE (30 Days | 15GB)1132,3612,474
LARGE (30 Days | 15GB) Long Weekend Special NOSIM951,6901,785
Medium Data Pack421,3131,355
MEDIUM (30 Days | 4GB)58909967
Large Data Pack28904932
Small Data Pack23791814
EXTRA LARGE (365 Days | 32GB Per Month)284417701
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM33606639
International Roaming Add-On (Calls & Data)22456478
LARGE (365 Days | 15GB Per 30 Days)46275321
International Roaming Add-On (Data Only)19295314
International Calls Add-On24282306
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM53234287
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2810281
LARGE (365 Days | 15GB Per Month)114159273
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14257271
MEDIUM (30 Days | 4GB) June/July 2026 Promo21455269
EXTRA LARGE (30 Days | 32GB)10258268
SMALL (365 Days | 1.5GB Per 30 Days)61145206

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,087,504, up +147.6% YoY.
  • FYTD Total Plans 18,202, up +39.3% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 18,202, +39.3% YoY.
  • Active base at 28 Jul 2026: 74,433 customers.

Needs Attention

  • Yesterday Gross Sales NZ$21,447, -0.5% vs same day LY.
  • MTD Gross Sales NZ$1,087,504, +147.6% YoY.
  • MTD & FYTD Vouchers Bought count +93.7% / +93.7% YoY.

Active Base — as of 2026-07-28 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,433
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,354
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,705
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-28
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 28 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 28 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 28 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
20 -37.5%
LY: 32
Top TY: 2degrees (6)
Top LY: Spark (13)
PORT-INS MTD
557 -41.9%
LY: 958
Top TY: One NZ (170)
Top LY: One NZ (289)
PORT-INS FYTD
557 -41.9%
LY: 958
Top TY: One NZ (170)
Top LY: One NZ (289)
PORT-INS LIFETIME
98,000
Top: One NZ (27,051)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ170289-41.2%
Spark113216-47.7%
2degrees100176-43.2%
Skinny101150-32.7%
2degrees NextGen Mobile1144-75%
Mighty Mobile1416-12.5%
Warehouse917-47.1%
MyRepublic Mobile510-50%
Contact Mobile69-33.3%
Mercury Mobile58-37.5%
Telsim NZ120n/a
Nova Energy Mobile66+0%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile26-66.7%
Megatel03-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ170289-41.2%
Spark113216-47.7%
2degrees100176-43.2%
Skinny101150-32.7%
2degrees NextGen Mobile1144-75%
Mighty Mobile1416-12.5%
Warehouse917-47.1%
MyRepublic Mobile510-50%
Contact Mobile69-33.3%
Mercury Mobile58-37.5%
Telsim NZ120n/a
Nova Energy Mobile66+0%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile26-66.7%
Megatel03-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.