Kogan Mobile NZ — Daily Sales Report

Yesterday — Tuesday, 15 September 2026

TOTAL PLANS

582 -10.7%

LY: 652

Top-Up + Vouchers Bought

TY Top-Up 513 · VB 69

Excludes voucher redemptions: 129 (LY 194)

TOP-UP PLANS (ADYEN)

513 +5.1%

LY: 488

TY New: 35 · Existing: 478

LY New: 31 · Existing: 457

VOUCHERS BOUGHT

69 -57.9%

LY: 164

TY NZ$6,850 gross

LY NZ$13,921 gross

GROSS SALES (Inc GST)

NZ$30,113 -13.4%

LY: NZ$34,773

TY: TopUp NZ$23,263 + Voucher NZ$6,850

Excludes voucher redemptions: NZ$20,956 (LY NZ$24,234)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 15 September 2026 vs Monday, 15 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	513	488	+5.1%
New (Top-Up)	35	31	+12.9%
Existing (Top-Up)	478	457	+4.6%
Vouchers Bought	69	164	-57.9%
New (Voucher Bought) - count (est.)	25	52	-51.9%
New (Voucher Bought) - gross (est.)	NZ$2,243	NZ$4,278	-47.6%
Existing (Voucher Bought) - count (est.)	44	112	-60.7%
Existing (Voucher Bought) - gross (est.)	NZ$4,607	NZ$9,643	-52.2%
TOTAL PLANS	582	652	-10.7%
Top-Up Sales	NZ$23,263	NZ$20,852	+11.6%
Voucher Sales	NZ$6,850	NZ$13,921	-50.8%
GROSS SALES (Inc GST)	NZ$30,113	NZ$34,773	-13.4%
Voucher Plans Redeemed (excluded)	129	194	-33.5%
Redeemed New / Existing	46	62	-25.8%
Voucher Redemption Value (excluded)	NZ$20,956	NZ$24,234	-13.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
LARGE (30 Days \| 15GB)	6	109	115
SMALL (30 Days \| 1.5GB)	20	94	114
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	4	55	59
LARGE (365 Days \| 15GB Per Month)	17	25	42
Medium Data Pack	2	37	39
MEDIUM (30 Days \| 4GB)	1	33	34
LARGE (365 Days \| 15GB Per 30 Days)	1	22	23
LARGE (365 Days \| 15GB Per Month) BTL	5	17	22
Small Data Pack	0	21	21
EXTRA LARGE (365 Days \| 32GB Per Month)	4	16	20
Large Data Pack	0	19	19
SMALL (365 Days \| 1.5GB Per 30 Days)	2	16	18

Month to Date (to 15 Sep 2026)

TOTAL PLANS

11,009 +15.5%

LY: 9,528

Top-Up + Vouchers Bought

TY Top-Up 7,755 · VB 3,254

Excludes voucher redemptions: 2,387 (LY 2,612)

TOP-UP PLANS (ADYEN)

7,755 +6.1%

LY: 7,312

TY New: 528 · Existing: 7,227

LY New: 478 · Existing: 6,834

VOUCHERS BOUGHT

3,254 +46.8%

LY: 2,216

TY NZ$577,424 gross

LY NZ$205,225 gross

GROSS SALES (Inc GST)

NZ$882,510 +54.2%

LY: NZ$572,451

TY: TopUp NZ$305,086 + Voucher NZ$577,424

Excludes voucher redemptions: NZ$431,033 (LY NZ$387,006)

Active Base — as of 2026-09-15 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,682

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,508

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,125

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-15

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,254 (NZ$577,424) · LY 2,216 (NZ$205,225) · YoY count +46.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	7,755	7,312	+6.1%
New (Top-Up)	528	478	+10.5%
Existing (Top-Up)	7,227	6,834	+5.8%
Vouchers Bought	3,254	2,216	+46.8%
New (Voucher Bought) - count (est.)	1,001	656	+52.6%
New (Voucher Bought) - gross (est.)	NZ$148,861	NZ$53,408	+178.7%
Existing (Voucher Bought) - count (est.)	2,253	1,560	+44.4%
Existing (Voucher Bought) - gross (est.)	NZ$428,563	NZ$151,817	+182.3%
TOTAL PLANS	11,009	9,528	+15.5%
Top-Up Sales	NZ$305,086	NZ$367,226	-16.9%
Voucher Sales	NZ$577,424	NZ$205,225	+181.4%
GROSS SALES (Inc GST)	NZ$882,510	NZ$572,451	+54.2%
Voucher Plans Redeemed (excluded)	2,387	2,612	-8.6%
Redeemed New / Existing	734	773	-5%
Voucher Redemption Value (excluded)	NZ$431,033	NZ$387,006	+11.4%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	306	1,616	1,922
LARGE (30 Days \| 15GB)	54	1,294	1,348
LARGE (365 Days \| 15GB Per Month)	231	644	875
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	45	749	794
Medium Data Pack	24	549	573
MEDIUM (30 Days \| 4GB)	21	488	509
EXTRA LARGE (365 Days \| 32GB Per Month)	125	381	506
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	32	471	503
Large Data Pack	9	395	404
LARGE (365 Days \| 15GB Per Month) BTL	50	340	390
Small Data Pack	7	380	387
LARGE (Monthly \| 15GB)	112	239	351
LARGE (365 Days \| 15GB Per 30 Days)	22	272	294
SMALL (365 Days \| 1.5GB Per 30 Days)	43	134	177
International Roaming Add-On (Data Only)	5	169	174
International Roaming Add-On (Calls & Data)	6	159	165
International Calls Add-On	6	156	162
EXTRA LARGE (30 Days \| 32GB)	6	149	155
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	126	0	126
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	4	95	99

Financial Year to Date (2026-07-01 to 15 Sep 2026)

TOTAL PLANS

50,886 +20.9%

LY: 42,095

Top-Up + Vouchers Bought

TY Top-Up 41,118 · VB 9,768

Excludes voucher redemptions: 7,832 (LY 8,784)

TOP-UP PLANS (ADYEN)

41,118 +22.5%

LY: 33,574

TY New: 2,505 · Existing: 38,613

LY New: 2,233 · Existing: 31,341

VOUCHERS BOUGHT

9,768 +14.6%

LY: 8,521

TY NZ$1,628,589 gross

LY NZ$1,184,513 gross

GROSS SALES (Inc GST)

NZ$3,083,125 +29%

LY: NZ$2,389,536

TY: TopUp NZ$1,454,536 + Voucher NZ$1,628,589

Excludes voucher redemptions: NZ$1,276,295 (LY NZ$1,349,852)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 9,768 (NZ$1,628,589) · LY 8,521 (NZ$1,184,513) · YoY count +14.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	41,118	33,574	+22.5%
New (Top-Up)	2,505	2,233	+12.2%
Existing (Top-Up)	38,613	31,341	+23.2%
Vouchers Bought	9,768	8,521	+14.6%
New (Voucher Bought) - count (est.)	4,191	3,868	+8.4%
New (Voucher Bought) - gross (est.)	NZ$566,725	NZ$453,931	+24.8%
Existing (Voucher Bought) - count (est.)	5,577	4,653	+19.9%
Existing (Voucher Bought) - gross (est.)	NZ$1,061,864	NZ$730,582	+45.3%
TOTAL PLANS	50,886	42,095	+20.9%
Top-Up Sales	NZ$1,454,536	NZ$1,205,023	+20.7%
Voucher Sales	NZ$1,628,589	NZ$1,184,513	+37.5%
GROSS SALES (Inc GST)	NZ$3,083,125	NZ$2,389,536	+29%
Voucher Plans Redeemed (excluded)	7,832	8,784	-10.8%
Redeemed New / Existing	3,360	3,987	-15.7%
Voucher Redemption Value (excluded)	NZ$1,276,295	NZ$1,349,852	-5.4%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,188	8,651	9,839
LARGE (30 Days \| 15GB)	321	6,806	7,127
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	254	4,328	4,582
Medium Data Pack	102	3,408	3,510
MEDIUM (30 Days \| 4GB)	165	2,677	2,842
EXTRA LARGE (365 Days \| 32GB Per Month)	973	1,594	2,567
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	144	2,218	2,362
Large Data Pack	64	2,285	2,349
Small Data Pack	50	2,122	2,172
LARGE (365 Days \| 15GB Per Month)	430	1,424	1,854
LARGE (365 Days \| 15GB Per 30 Days)	171	1,181	1,352
International Roaming Add-On (Calls & Data)	48	1,065	1,113
International Roaming Add-On (Data Only)	40	906	946
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	880	2	882
EXTRA LARGE (30 Days \| 32GB)	23	737	760
SMALL (365 Days \| 1.5GB Per 30 Days)	208	539	747
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	31	645	676
International Calls Add-On	39	627	666
LARGE (Monthly \| 15GB)	193	450	643
LARGE (365 Days \| 15GB Per Month) BTL	50	340	390

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$3,083,125, up +29% YoY.
FYTD Total Plans 50,886, up +20.9% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 11,009, +15.5% YoY.
Active base at 15 Sep 2026: 74,682 customers.

Needs Attention

Yesterday Gross Sales NZ$30,113, -13.4% vs same day LY.
MTD Gross Sales NZ$882,510, +54.2% YoY.
MTD & FYTD Vouchers Bought count +46.8% / +14.6% YoY.

Active Base — as of 2026-09-15 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,682

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,508

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,125

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-15

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 15 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 15 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 15 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

19 +26.7%

LY: 15

Top TY: One NZ (7)

Top LY: One NZ (6)

PORT-INS MTD

412 +29.6%

LY: 318

Top TY: One NZ (127)

Top LY: One NZ (123)

PORT-INS FYTD

1,795 -13.7%

LY: 2,080

Top TY: One NZ (567)

Top LY: One NZ (669)

PORT-INS LIFETIME

99,279

Top: One NZ (27,460)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	127	123	+3.3%
2degrees	109	69	+58%
Spark	74	59	+25.4%
Skinny	53	34	+55.9%
Mighty Mobile	14	5	+180%
2degrees NextGen Mobile	8	8	+0%
Warehouse	10	5	+100%
Mercury Mobile	3	4	-25%
Telsim NZ	7	0	n/a
Megatel	0	4	-100%
MyRepublic Mobile	2	2	+0%
Nova Energy Mobile	0	3	-100%
Slingshot NextGen Mobile	2	1	+100%
Contact Mobile	2	0	n/a
NOW NZ Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	567	669	-15.2%
2degrees	374	402	-7%
Spark	328	445	-26.3%
Skinny	277	319	-13.2%
2degrees NextGen Mobile	36	79	-54.4%
Mighty Mobile	54	36	+50%
Warehouse	30	32	-6.2%
Telsim NZ	41	0	n/a
MyRepublic Mobile	18	17	+5.9%
Mercury Mobile	17	18	-5.6%
Contact Mobile	15	14	+7.1%
Nova Energy Mobile	13	14	-7.1%
Slingshot NextGen Mobile	10	10	+0%
Kiwi Mobile	10	7	+42.9%
Megatel	0	12	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.