Kogan Mobile NZ — Daily Sales Report

Yesterday: Monday, 19 October 2026  |  Generated 20 Oct 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Monday, 19 October 2026

TOTAL PLANS
666 +27.6%
LY: 522
Top-Up + Vouchers Bought
TY Top-Up 534 · VB 132
Excludes voucher redemptions: 58 (LY 69)
TOP-UP PLANS (ADYEN)
534 +17.1%
LY: 456
TY New: 22 · Existing: 512
LY New: 31 · Existing: 425
VOUCHERS BOUGHT
132 +100%
LY: 66
TY NZ$24,239 gross
LY NZ$1,814 gross
GROSS SALES (Inc GST)
NZ$36,823 +173.3%
LY: NZ$13,474
TY: TopUp NZ$12,584 + Voucher NZ$24,239
Excludes voucher redemptions: NZ$8,318 (LY NZ$5,207)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 19 October 2026 vs Sunday, 19 October 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)534456+17.1%
  New (Top-Up)2231-29%
  Existing (Top-Up)512425+20.5%
Vouchers Bought13266+100%
  New (Voucher Bought) - count (est.)4824+100%
  New (Voucher Bought) - gross (est.)NZ$6,420NZ$627+924.3%
  Existing (Voucher Bought) - count (est.)8442+100%
  Existing (Voucher Bought) - gross (est.)NZ$17,819NZ$1,187+1400.9%
TOTAL PLANS666522+27.6%
Top-Up SalesNZ$12,584NZ$11,660+7.9%
Voucher SalesNZ$24,239NZ$1,814+1236.2%
GROSS SALES (Inc GST)NZ$36,823NZ$13,474+173.3%
Voucher Plans Redeemed (excluded)5869-15.9%
  Redeemed New / Existing2125-16%
Voucher Redemption Value (excluded)NZ$8,318NZ$5,207+59.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)8107115
LARGE (30 Days | 15GB)25961
Roaming Data Pack Daily (xVNE)05555
Medium Data Pack25254
LARGE (30 Days | 15GB) Long Weekend Special NOSIM05151
STANDARD (Monthly | 2GB Per Month)72734
Large Data Pack12324
Small Data Pack02323
MEDIUM (30 Days | 4GB)02222
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM11819
BIGGER (Monthly | 15GB Per Month)11516
BIG (Monthly | 5GB Per Month)01212

Month to Date (to 19 Oct 2026)

TOTAL PLANS
11,628 +8%
LY: 10,771
Top-Up + Vouchers Bought
TY Top-Up 10,842 · VB 786
Excludes voucher redemptions: 839 (LY 1,463)
TOP-UP PLANS (ADYEN)
10,842 +16.8%
LY: 9,279
TY New: 591 · Existing: 10,251
LY New: 654 · Existing: 8,625
VOUCHERS BOUGHT
786 -47.3%
LY: 1,492
TY NZ$43,669 gross
LY NZ$174,170 gross
GROSS SALES (Inc GST)
NZ$346,292 -18.4%
LY: NZ$424,260
TY: TopUp NZ$302,623 + Voucher NZ$43,669
Excludes voucher redemptions: NZ$74,131 (LY NZ$174,681)

Active Base — as of 2026-10-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
75,001
Prior month-end (2026-09): 74,925
TOTAL 365-DAY ACTIVE PLANS
61,641
Prior month-end (2026-09): 62,044
TOTAL 30-DAY ACTIVE PLANS
11,083
Prior month-end (2026-09): 10,933
SNAPSHOT AS-OF
2026-10-19
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 786 (NZ$43,669) · LY 1,492 (NZ$174,170) · YoY count -47.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)10,8429,279+16.8%
  New (Top-Up)591654-9.6%
  Existing (Top-Up)10,2518,625+18.9%
Vouchers Bought7861,492-47.3%
  New (Voucher Bought) - count (est.)467708-34%
  New (Voucher Bought) - gross (est.)NZ$22,387NZ$80,468-72.2%
  Existing (Voucher Bought) - count (est.)319784-59.3%
  Existing (Voucher Bought) - gross (est.)NZ$21,283NZ$93,702-77.3%
TOTAL PLANS11,62810,771+8%
Top-Up SalesNZ$302,623NZ$250,090+21%
Voucher SalesNZ$43,669NZ$174,170-74.9%
GROSS SALES (Inc GST)NZ$346,292NZ$424,260-18.4%
Voucher Plans Redeemed (excluded)8391,463-42.7%
  Redeemed New / Existing499694-28.1%
Voucher Redemption Value (excluded)NZ$74,131NZ$174,681-57.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1571,6361,793
LARGE (30 Days | 15GB)381,1561,194
LARGE (30 Days | 15GB) Long Weekend Special NOSIM521,1081,160
Medium Data Pack231,0131,036
Roaming Data Pack Daily (xVNE)45939984
STANDARD (Monthly | 2GB Per Month)148566714
Large Data Pack15675690
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM39516555
BIGGER (Monthly | 15GB Per Month)28467495
Small Data Pack6464470
MEDIUM (30 Days | 4GB)10426436
BIG (Monthly | 5GB Per Month)47315362
International Calls 250 Add-On8199207
LARGE (365 Days | 15GB Per Month)7580155
StarterBIGGER (Monthly | 15GB Per Month)1540154
EXTRA LARGE (30 Days | 32GB) LWS NOSIM7121128
BIGGEST(Monthly | 60GB Per Month)2121123
EXTRA LARGE (30 Days | 32GB)0109109
LARGE (365 Days | 15GB Per 30 Days)1295107
LARGE (Monthly | 15GB)276996

Financial Year to Date (2026-07-01 to 19 Oct 2026)

TOTAL PLANS
72,193 +15.2%
LY: 62,665
Top-Up + Vouchers Bought
TY Top-Up 60,497 · VB 11,696
Excludes voucher redemptions: 11,138 (LY 12,481)
TOP-UP PLANS (ADYEN)
60,497 +19.4%
LY: 50,679
TY New: 3,773 · Existing: 56,724
LY New: 3,383 · Existing: 47,296
VOUCHERS BOUGHT
11,696 -2.4%
LY: 11,986
TY NZ$1,789,704 gross
LY NZ$1,554,419 gross
GROSS SALES (Inc GST)
NZ$3,857,934 +15.4%
LY: NZ$3,343,368
TY: TopUp NZ$2,068,230 + Voucher NZ$1,789,704
Excludes voucher redemptions: NZ$1,747,851 (LY NZ$1,806,793)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 11,696 (NZ$1,789,704) · LY 11,986 (NZ$1,554,419) · YoY count -2.4% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)60,49750,679+19.4%
  New (Top-Up)3,7733,383+11.5%
  Existing (Top-Up)56,72447,296+19.9%
Vouchers Bought11,69611,986-2.4%
  New (Voucher Bought) - count (est.)4,9735,156-3.5%
  New (Voucher Bought) - gross (est.)NZ$616,575NZ$575,440+7.1%
  Existing (Voucher Bought) - count (est.)6,7236,830-1.6%
  Existing (Voucher Bought) - gross (est.)NZ$1,173,129NZ$978,979+19.8%
TOTAL PLANS72,19362,665+15.2%
Top-Up SalesNZ$2,068,230NZ$1,788,949+15.6%
Voucher SalesNZ$1,789,704NZ$1,554,419+15.1%
GROSS SALES (Inc GST)NZ$3,857,934NZ$3,343,368+15.4%
Voucher Plans Redeemed (excluded)11,13812,481-10.8%
  Redeemed New / Existing4,7365,369-11.8%
Voucher Redemption Value (excluded)NZ$1,747,851NZ$1,806,793-3.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1,74112,03513,776
LARGE (30 Days | 15GB)4559,4139,868
LARGE (30 Days | 15GB) Long Weekend Special NOSIM3566,2566,612
Medium Data Pack1414,9915,132
MEDIUM (30 Days | 4GB)2063,6493,855
Large Data Pack903,4143,504
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM2273,1693,396
EXTRA LARGE (365 Days | 32GB Per Month)1,1001,9323,032
Small Data Pack612,8632,924
LARGE (365 Days | 15GB Per Month)6721,7722,444
LARGE (365 Days | 15GB Per 30 Days)2071,4871,694
International Roaming Add-On (Calls & Data)571,3001,357
Roaming Data Pack Daily (xVNE)651,2331,298
LARGE (365 Days | 15GB Per Month) BTL2571,0081,265
International Roaming Add-On (Data Only)431,0741,117
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1,05321,055
EXTRA LARGE (30 Days | 32GB)279901,017
SMALL (365 Days | 1.5GB Per 30 Days)253740993
EXTRA LARGE (30 Days | 32GB) LWS NOSIM43906949
LARGE (Monthly | 15GB)272598870

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Active Base — as of 2026-10-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
75,001
Prior month-end (2026-09): 74,925
TOTAL 365-DAY ACTIVE PLANS
61,641
Prior month-end (2026-09): 62,044
TOTAL 30-DAY ACTIVE PLANS
11,083
Prior month-end (2026-09): 10,933
SNAPSHOT AS-OF
2026-10-19
Latest available snapshot on/before yesterday

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 19 Oct 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 19 Oct 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
15 -6.2%
LY: 16
Top TY: Spark (6)
Top LY: One NZ (5)
PORT-INS MTD
286 -28.9%
LY: 402
Top TY: Spark (78)
Top LY: One NZ (172)
PORT-INS FYTD
2,654 -4.2%
LY: 2,771
Top TY: One NZ (791)
Top LY: One NZ (921)
PORT-INS LIFETIME
100,161
Top: One NZ (27,696)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ74172-57%
Spark7864+21.9%
2degrees5184-39.3%
Skinny4250-16%
2degrees NextGen Mobile811-27.3%
Mighty Mobile76+16.7%
Warehouse63+100%
MyRepublic Mobile25-60%
Telsim NZ60n/a
Contact Mobile32+50%
Mercury Mobile32+50%
Kiwi Mobile31+200%
Megatel02-100%
Nova Energy Mobile20n/a
Slingshot NextGen Mobile10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ791921-14.1%
Spark532591-10%
2degrees563547+2.9%
Skinny401391+2.6%
2degrees NextGen Mobile6295-34.7%
Mighty Mobile7651+49%
Warehouse4437+18.9%
Telsim NZ620n/a
Mercury Mobile2528-10.7%
MyRepublic Mobile2324-4.2%
Contact Mobile2119+10.5%
Nova Energy Mobile1720-15%
Slingshot NextGen Mobile1214-14.3%
Kiwi Mobile1610+60%
Megatel017-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.