Kogan Mobile NZ — Daily Sales Report

Yesterday: Monday, 20 July 2026  |  Generated 21 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Monday, 20 July 2026

TOTAL PLANS
752 +53.2%
LY: 491
Top-Up + Vouchers Bought
TY Top-Up 562 · VB 190
Excludes voucher redemptions: 61 (LY 59)
TOP-UP PLANS (ADYEN)
562 +46.7%
LY: 383
TY New: 40 · Existing: 522
LY New: 31 · Existing: 352
VOUCHERS BOUGHT
190 +75.9%
LY: 108
TY NZ$41,165 gross
LY NZ$3,800 gross
GROSS SALES (Inc GST)
NZ$57,066 +273.3%
LY: NZ$15,287
TY: TopUp NZ$15,901 + Voucher NZ$41,165
Excludes voucher redemptions: NZ$9,735 (LY NZ$4,270)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 20 July 2026 vs Sunday, 20 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)562383+46.7%
  New (Top-Up)4031+29%
  Existing (Top-Up)522352+48.3%
Vouchers Bought190108+75.9%
  New (Voucher Bought) - count (est.)6982-15.9%
  New (Voucher Bought) - gross (est.)NZ$10,593NZ$3,281+222.8%
  Existing (Voucher Bought) - count (est.)12126+365.4%
  Existing (Voucher Bought) - gross (est.)NZ$30,572NZ$519+5792.6%
TOTAL PLANS752491+53.2%
Top-Up SalesNZ$15,901NZ$11,487+38.4%
Voucher SalesNZ$41,165NZ$3,800+983.3%
GROSS SALES (Inc GST)NZ$57,066NZ$15,287+273.3%
Voucher Plans Redeemed (excluded)6159+3.4%
  Redeemed New / Existing2245-51.1%
Voucher Redemption Value (excluded)NZ$9,735NZ$4,270+128%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)19120139
LARGE (30 Days | 15GB)28082
LARGE (30 Days | 15GB) Long Weekend Special NOSIM37780
Medium Data Pack45054
MEDIUM (30 Days | 4GB)13738
Large Data Pack13738
EXTRA LARGE (365 Days | 32GB Per Month)62531
Small Data Pack02929
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM21719
EXTRA LARGE (30 Days | 32GB)01717
International Calls Add-On41115
International Roaming Add-On (Calls & Data)11011

Month to Date (to 20 Jul 2026)

TOTAL PLANS
12,773 +39.1%
LY: 9,183
Top-Up + Vouchers Bought
TY Top-Up 10,371 · VB 2,402
Excludes voucher redemptions: 1,450 (LY 1,572)
TOP-UP PLANS (ADYEN)
10,371 +32.1%
LY: 7,851
TY New: 634 · Existing: 9,737
LY New: 534 · Existing: 7,317
VOUCHERS BOUGHT
2,402 +80.3%
LY: 1,332
TY NZ$402,650 gross
LY NZ$54,124 gross
GROSS SALES (Inc GST)
NZ$728,171 +177.8%
LY: NZ$262,120
TY: TopUp NZ$325,521 + Voucher NZ$402,650
Excludes voucher redemptions: NZ$179,200 (LY NZ$193,485)

Active Base — as of 2026-07-20 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,294
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,198
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,748
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-20
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,402 (NZ$402,650) · LY 1,332 (NZ$54,124) · YoY count +80.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)10,3717,851+32.1%
  New (Top-Up)634534+18.7%
  Existing (Top-Up)9,7377,317+33.1%
Vouchers Bought2,4021,332+80.3%
  New (Voucher Bought) - count (est.)1,1581,012+14.4%
  New (Voucher Bought) - gross (est.)NZ$148,503NZ$42,963+245.7%
  Existing (Voucher Bought) - count (est.)1,244320+288.8%
  Existing (Voucher Bought) - gross (est.)NZ$254,147NZ$11,161+2177.2%
TOTAL PLANS12,7739,183+39.1%
Top-Up SalesNZ$325,521NZ$207,996+56.5%
Voucher SalesNZ$402,650NZ$54,124+643.9%
GROSS SALES (Inc GST)NZ$728,171NZ$262,120+177.8%
Voucher Plans Redeemed (excluded)1,4501,572-7.8%
  Redeemed New / Existing6991,194-41.5%
Voucher Redemption Value (excluded)NZ$179,200NZ$193,485-7.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2852,1392,424
LARGE (30 Days | 15GB)751,6811,756
LARGE (30 Days | 15GB) Long Weekend Special NOSIM641,2451,309
Medium Data Pack35917952
MEDIUM (30 Days | 4GB)35636671
Large Data Pack19634653
Small Data Pack17564581
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM26374400
EXTRA LARGE (365 Days | 32GB Per Month)98263361
International Roaming Add-On (Calls & Data)19335354
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM48212260
LARGE (365 Days | 15GB Per 30 Days)25213238
LARGE (365 Days | 15GB Per Month)94139233
International Roaming Add-On (Data Only)15217232
International Calls Add-On16200216
MEDIUM (30 Days | 4GB) June/July 2026 Promo15949208
EXTRA LARGE (30 Days | 32GB)7186193
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1870187
EXTRA LARGE (30 Days | 32GB) LWS NOSIM9168177
SMALL (365 Days | 1.5GB Per 30 Days)37104141

Financial Year to Date (2026-07-01 to 20 Jul 2026)

TOTAL PLANS
12,773 +39.1%
LY: 9,183
Top-Up + Vouchers Bought
TY Top-Up 10,371 · VB 2,402
Excludes voucher redemptions: 1,450 (LY 1,572)
TOP-UP PLANS (ADYEN)
10,371 +32.1%
LY: 7,851
TY New: 634 · Existing: 9,737
LY New: 534 · Existing: 7,317
VOUCHERS BOUGHT
2,402 +80.3%
LY: 1,332
TY NZ$402,650 gross
LY NZ$54,124 gross
GROSS SALES (Inc GST)
NZ$728,171 +177.8%
LY: NZ$262,120
TY: TopUp NZ$325,521 + Voucher NZ$402,650
Excludes voucher redemptions: NZ$179,200 (LY NZ$193,485)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 2,402 (NZ$402,650) · LY 1,332 (NZ$54,124) · YoY count +80.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)10,3717,851+32.1%
  New (Top-Up)634534+18.7%
  Existing (Top-Up)9,7377,317+33.1%
Vouchers Bought2,4021,332+80.3%
  New (Voucher Bought) - count (est.)1,1581,012+14.4%
  New (Voucher Bought) - gross (est.)NZ$148,503NZ$42,963+245.7%
  Existing (Voucher Bought) - count (est.)1,244320+288.8%
  Existing (Voucher Bought) - gross (est.)NZ$254,147NZ$11,161+2177.2%
TOTAL PLANS12,7739,183+39.1%
Top-Up SalesNZ$325,521NZ$207,996+56.5%
Voucher SalesNZ$402,650NZ$54,124+643.9%
GROSS SALES (Inc GST)NZ$728,171NZ$262,120+177.8%
Voucher Plans Redeemed (excluded)1,4501,572-7.8%
  Redeemed New / Existing6991,194-41.5%
Voucher Redemption Value (excluded)NZ$179,200NZ$193,485-7.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2852,1392,424
LARGE (30 Days | 15GB)751,6811,756
LARGE (30 Days | 15GB) Long Weekend Special NOSIM641,2451,309
Medium Data Pack35917952
MEDIUM (30 Days | 4GB)35636671
Large Data Pack19634653
Small Data Pack17564581
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM26374400
EXTRA LARGE (365 Days | 32GB Per Month)98263361
International Roaming Add-On (Calls & Data)19335354
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM48212260
LARGE (365 Days | 15GB Per 30 Days)25213238
LARGE (365 Days | 15GB Per Month)94139233
International Roaming Add-On (Data Only)15217232
International Calls Add-On16200216
MEDIUM (30 Days | 4GB) June/July 2026 Promo15949208
EXTRA LARGE (30 Days | 32GB)7186193
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1870187
EXTRA LARGE (30 Days | 32GB) LWS NOSIM9168177
SMALL (365 Days | 1.5GB Per 30 Days)37104141

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$728,171, up +177.8% YoY.
  • FYTD Total Plans 12,773, up +39.1% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 12,773, +39.1% YoY.
  • Active base at 20 Jul 2026: 74,294 customers.

Needs Attention

  • Yesterday Gross Sales NZ$57,066, +273.3% vs same day LY.
  • MTD Gross Sales NZ$728,171, +177.8% YoY.
  • MTD & FYTD Vouchers Bought count +80.3% / +80.3% YoY.

Active Base — as of 2026-07-20 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,294
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,198
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,748
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-20
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 20 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 20 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 20 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
9 -65.4%
LY: 26
Top TY: One NZ (5)
Top LY: One NZ (11)
PORT-INS MTD
348 -52.3%
LY: 729
Top TY: One NZ (103)
Top LY: One NZ (221)
PORT-INS FYTD
348 -52.3%
LY: 729
Top TY: One NZ (103)
Top LY: One NZ (221)
PORT-INS LIFETIME
97,785
Top: One NZ (26,981)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ103221-53.4%
Spark71161-55.9%
2degrees60132-54.5%
Skinny68118-42.4%
2degrees NextGen Mobile536-86.1%
Mighty Mobile813-38.5%
Warehouse811-27.3%
MyRepublic Mobile49-55.6%
Telsim NZ100n/a
Mercury Mobile27-71.4%
Slingshot NextGen Mobile26-66.7%
Contact Mobile34-25%
Kiwi Mobile15-80%
Nova Energy Mobile23-33.3%
Megatel02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ103221-53.4%
Spark71161-55.9%
2degrees60132-54.5%
Skinny68118-42.4%
2degrees NextGen Mobile536-86.1%
Mighty Mobile813-38.5%
Warehouse811-27.3%
MyRepublic Mobile49-55.6%
Telsim NZ100n/a
Mercury Mobile27-71.4%
Slingshot NextGen Mobile26-66.7%
Contact Mobile34-25%
Kiwi Mobile15-80%
Nova Energy Mobile23-33.3%
Megatel02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.