Kogan Mobile NZ — Daily Sales Report

Yesterday: Friday, 24 July 2026  |  Generated 25 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Friday, 24 July 2026

TOTAL PLANS
692 +38.7%
LY: 499
Top-Up + Vouchers Bought
TY Top-Up 528 · VB 164
Excludes voucher redemptions: 70 (LY 52)
TOP-UP PLANS (ADYEN)
528 +19.7%
LY: 441
TY New: 31 · Existing: 497
LY New: 23 · Existing: 418
VOUCHERS BOUGHT
164 +182.8%
LY: 58
TY NZ$38,000 gross
LY NZ$12,425 gross
GROSS SALES (Inc GST)
NZ$54,024 +122.5%
LY: NZ$24,280
TY: TopUp NZ$16,024 + Voucher NZ$38,000
Excludes voucher redemptions: NZ$11,422 (LY NZ$7,485)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 24 July 2026 vs Thursday, 24 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)528441+19.7%
  New (Top-Up)3123+34.8%
  Existing (Top-Up)497418+18.9%
Vouchers Bought16458+182.8%
  New (Voucher Bought) - count (est.)10841+163.4%
  New (Voucher Bought) - gross (est.)NZ$22,743NZ$7,000+224.9%
  Existing (Voucher Bought) - count (est.)5617+229.4%
  Existing (Voucher Bought) - gross (est.)NZ$15,257NZ$5,425+181.2%
TOTAL PLANS692499+38.7%
Top-Up SalesNZ$16,024NZ$11,855+35.2%
Voucher SalesNZ$38,000NZ$12,425+205.8%
GROSS SALES (Inc GST)NZ$54,024NZ$24,280+122.5%
Voucher Plans Redeemed (excluded)7052+34.6%
  Redeemed New / Existing4637+24.3%
Voucher Redemption Value (excluded)NZ$11,422NZ$7,485+52.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)11107118
LARGE (30 Days | 15GB)76875
Medium Data Pack05959
LARGE (30 Days | 15GB) Long Weekend Special NOSIM34851
MEDIUM (30 Days | 4GB)44145
Large Data Pack14344
EXTRA LARGE (365 Days | 32GB Per Month)191837
Small Data Pack13536
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM02626
International Roaming Add-On (Calls & Data)11617
International Calls Add-On31215
LARGE (30 Days | 15GB) - $5 Starter Pack Offer14014

Month to Date (to 24 Jul 2026)

TOTAL PLANS
15,507 +38.8%
LY: 11,174
Top-Up + Vouchers Bought
TY Top-Up 12,531 · VB 2,976
Excludes voucher redemptions: 1,737 (LY 1,817)
TOP-UP PLANS (ADYEN)
12,531 +30.7%
LY: 9,587
TY New: 764 · Existing: 11,767
LY New: 623 · Existing: 8,964
VOUCHERS BOUGHT
2,976 +87.5%
LY: 1,587
TY NZ$525,085 gross
LY NZ$101,022 gross
GROSS SALES (Inc GST)
NZ$913,080 +158.8%
LY: NZ$352,788
TY: TopUp NZ$387,995 + Voucher NZ$525,085
Excludes voucher redemptions: NZ$224,518 (LY NZ$222,092)

Active Base — as of 2026-07-24 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,377
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,230
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,749
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-24
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,976 (NZ$525,085) · LY 1,587 (NZ$101,022) · YoY count +87.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)12,5319,587+30.7%
  New (Top-Up)764623+22.6%
  Existing (Top-Up)11,7678,964+31.3%
Vouchers Bought2,9761,587+87.5%
  New (Voucher Bought) - count (est.)1,4871,201+23.8%
  New (Voucher Bought) - gross (est.)NZ$206,511NZ$77,940+165%
  Existing (Voucher Bought) - count (est.)1,489386+285.8%
  Existing (Voucher Bought) - gross (est.)NZ$318,574NZ$23,082+1280.2%
TOTAL PLANS15,50711,174+38.8%
Top-Up SalesNZ$387,995NZ$251,766+54.1%
Voucher SalesNZ$525,085NZ$101,022+419.8%
GROSS SALES (Inc GST)NZ$913,080NZ$352,788+158.8%
Voucher Plans Redeemed (excluded)1,7371,817-4.4%
  Redeemed New / Existing8681,375-36.9%
Voucher Redemption Value (excluded)NZ$224,518NZ$222,092+1.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3422,6152,957
LARGE (30 Days | 15GB)932,0002,093
LARGE (30 Days | 15GB) Long Weekend Special NOSIM801,4841,564
Medium Data Pack381,1231,161
Large Data Pack25795820
MEDIUM (30 Days | 4GB)42766808
Small Data Pack20681701
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM28485513
EXTRA LARGE (365 Days | 32GB Per Month)163346509
International Roaming Add-On (Calls & Data)21398419
LARGE (365 Days | 15GB Per 30 Days)32245277
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51222273
International Roaming Add-On (Data Only)18253271
International Calls Add-On22241263
LARGE (365 Days | 15GB Per Month)104149253
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2390239
MEDIUM (30 Days | 4GB) June/July 2026 Promo18151232
EXTRA LARGE (30 Days | 32GB)8215223
EXTRA LARGE (30 Days | 32GB) LWS NOSIM12206218
SMALL (365 Days | 1.5GB Per 30 Days)45120165

Financial Year to Date (2026-07-01 to 24 Jul 2026)

TOTAL PLANS
15,507 +38.8%
LY: 11,174
Top-Up + Vouchers Bought
TY Top-Up 12,531 · VB 2,976
Excludes voucher redemptions: 1,737 (LY 1,817)
TOP-UP PLANS (ADYEN)
12,531 +30.7%
LY: 9,587
TY New: 764 · Existing: 11,767
LY New: 623 · Existing: 8,964
VOUCHERS BOUGHT
2,976 +87.5%
LY: 1,587
TY NZ$525,085 gross
LY NZ$101,022 gross
GROSS SALES (Inc GST)
NZ$913,080 +158.8%
LY: NZ$352,788
TY: TopUp NZ$387,995 + Voucher NZ$525,085
Excludes voucher redemptions: NZ$224,518 (LY NZ$222,092)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 2,976 (NZ$525,085) · LY 1,587 (NZ$101,022) · YoY count +87.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)12,5319,587+30.7%
  New (Top-Up)764623+22.6%
  Existing (Top-Up)11,7678,964+31.3%
Vouchers Bought2,9761,587+87.5%
  New (Voucher Bought) - count (est.)1,4871,201+23.8%
  New (Voucher Bought) - gross (est.)NZ$206,511NZ$77,940+165%
  Existing (Voucher Bought) - count (est.)1,489386+285.8%
  Existing (Voucher Bought) - gross (est.)NZ$318,574NZ$23,082+1280.2%
TOTAL PLANS15,50711,174+38.8%
Top-Up SalesNZ$387,995NZ$251,766+54.1%
Voucher SalesNZ$525,085NZ$101,022+419.8%
GROSS SALES (Inc GST)NZ$913,080NZ$352,788+158.8%
Voucher Plans Redeemed (excluded)1,7371,817-4.4%
  Redeemed New / Existing8681,375-36.9%
Voucher Redemption Value (excluded)NZ$224,518NZ$222,092+1.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3422,6152,957
LARGE (30 Days | 15GB)932,0002,093
LARGE (30 Days | 15GB) Long Weekend Special NOSIM801,4841,564
Medium Data Pack381,1231,161
Large Data Pack25795820
MEDIUM (30 Days | 4GB)42766808
Small Data Pack20681701
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM28485513
EXTRA LARGE (365 Days | 32GB Per Month)163346509
International Roaming Add-On (Calls & Data)21398419
LARGE (365 Days | 15GB Per 30 Days)32245277
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51222273
International Roaming Add-On (Data Only)18253271
International Calls Add-On22241263
LARGE (365 Days | 15GB Per Month)104149253
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2390239
MEDIUM (30 Days | 4GB) June/July 2026 Promo18151232
EXTRA LARGE (30 Days | 32GB)8215223
EXTRA LARGE (30 Days | 32GB) LWS NOSIM12206218
SMALL (365 Days | 1.5GB Per 30 Days)45120165

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$913,080, up +158.8% YoY.
  • FYTD Total Plans 15,507, up +38.8% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 15,507, +38.8% YoY.
  • Active base at 24 Jul 2026: 74,377 customers.

Needs Attention

  • Yesterday Gross Sales NZ$54,024, +122.5% vs same day LY.
  • MTD Gross Sales NZ$913,080, +158.8% YoY.
  • MTD & FYTD Vouchers Bought count +87.5% / +87.5% YoY.

Active Base — as of 2026-07-24 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,377
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,230
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,749
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-24
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 24 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 24 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 24 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
12 -7.7%
LY: 13
Top TY: One NZ (5)
Top LY: One NZ (5)
PORT-INS MTD
425 -48.8%
LY: 830
Top TY: One NZ (133)
Top LY: One NZ (251)
PORT-INS FYTD
425 -48.8%
LY: 830
Top TY: One NZ (133)
Top LY: One NZ (251)
PORT-INS LIFETIME
97,866
Top: One NZ (27,013)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ133251-47%
Spark86180-52.2%
2degrees70157-55.4%
Skinny82133-38.3%
2degrees NextGen Mobile941-78%
Warehouse815-46.7%
Mighty Mobile813-38.5%
MyRepublic Mobile49-55.6%
Mercury Mobile47-42.9%
Telsim NZ100n/a
Contact Mobile46-33.3%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile25-60%
Nova Energy Mobile23-33.3%
Zeronet Mobile02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ133251-47%
Spark86180-52.2%
2degrees70157-55.4%
Skinny82133-38.3%
2degrees NextGen Mobile941-78%
Warehouse815-46.7%
Mighty Mobile813-38.5%
MyRepublic Mobile49-55.6%
Mercury Mobile47-42.9%
Telsim NZ100n/a
Contact Mobile46-33.3%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile25-60%
Nova Energy Mobile23-33.3%
Zeronet Mobile02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.