Kogan Mobile NZ — Daily Sales Report

Yesterday: Saturday, 25 July 2026  |  Generated 26 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Saturday, 25 July 2026

TOTAL PLANS
712 +40.7%
LY: 506
Top-Up + Vouchers Bought
TY Top-Up 552 · VB 160
Excludes voucher redemptions: 77 (LY 78)
TOP-UP PLANS (ADYEN)
552 +23.2%
LY: 448
TY New: 35 · Existing: 517
LY New: 29 · Existing: 419
VOUCHERS BOUGHT
160 +175.9%
LY: 58
TY NZ$34,085 gross
LY NZ$9,914 gross
GROSS SALES (Inc GST)
NZ$50,229 +130.7%
LY: NZ$21,773
TY: TopUp NZ$16,144 + Voucher NZ$34,085
Excludes voucher redemptions: NZ$11,446 (LY NZ$7,850)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 25 July 2026 vs Friday, 25 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)552448+23.2%
  New (Top-Up)3529+20.7%
  Existing (Top-Up)517419+23.4%
Vouchers Bought16058+175.9%
  New (Voucher Bought) - count (est.)11445+153.3%
  New (Voucher Bought) - gross (est.)NZ$23,245NZ$7,178+223.8%
  Existing (Voucher Bought) - count (est.)4613+253.8%
  Existing (Voucher Bought) - gross (est.)NZ$10,840NZ$2,736+296.3%
TOTAL PLANS712506+40.7%
Top-Up SalesNZ$16,144NZ$11,859+36.1%
Voucher SalesNZ$34,085NZ$9,914+243.8%
GROSS SALES (Inc GST)NZ$50,229NZ$21,773+130.7%
Voucher Plans Redeemed (excluded)7778-1.3%
  Redeemed New / Existing5561-9.8%
Voucher Redemption Value (excluded)NZ$11,446NZ$7,850+45.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)9112121
LARGE (30 Days | 15GB)598103
LARGE (30 Days | 15GB) Long Weekend Special NOSIM76370
Medium Data Pack25456
MEDIUM (30 Days | 4GB)33437
EXTRA LARGE (365 Days | 32GB Per Month)191736
Large Data Pack03232
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM32730
Small Data Pack02626
International Roaming Add-On (Calls & Data)11415
International Roaming Add-On (Data Only)01515
EXTRA LARGE (30 Days | 32GB) LWS NOSIM11314

Month to Date (to 25 Jul 2026)

TOTAL PLANS
16,219 +38.9%
LY: 11,680
Top-Up + Vouchers Bought
TY Top-Up 13,083 · VB 3,136
Excludes voucher redemptions: 1,814 (LY 1,895)
TOP-UP PLANS (ADYEN)
13,083 +30.4%
LY: 10,035
TY New: 799 · Existing: 12,284
LY New: 652 · Existing: 9,383
VOUCHERS BOUGHT
3,136 +90.6%
LY: 1,645
TY NZ$559,170 gross
LY NZ$110,936 gross
GROSS SALES (Inc GST)
NZ$963,309 +157.2%
LY: NZ$374,561
TY: TopUp NZ$404,139 + Voucher NZ$559,170
Excludes voucher redemptions: NZ$235,964 (LY NZ$229,942)

Active Base — as of 2026-07-25 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,395
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,233
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,743
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-25
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,136 (NZ$559,170) · LY 1,645 (NZ$110,936) · YoY count +90.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)13,08310,035+30.4%
  New (Top-Up)799652+22.5%
  Existing (Top-Up)12,2849,383+30.9%
Vouchers Bought3,1361,645+90.6%
  New (Voucher Bought) - count (est.)1,5961,247+28%
  New (Voucher Bought) - gross (est.)NZ$227,748NZ$85,409+166.7%
  Existing (Voucher Bought) - count (est.)1,540398+286.9%
  Existing (Voucher Bought) - gross (est.)NZ$331,422NZ$25,527+1198.3%
TOTAL PLANS16,21911,680+38.9%
Top-Up SalesNZ$404,139NZ$263,625+53.3%
Voucher SalesNZ$559,170NZ$110,936+404%
GROSS SALES (Inc GST)NZ$963,309NZ$374,561+157.2%
Voucher Plans Redeemed (excluded)1,8141,895-4.3%
  Redeemed New / Existing9231,436-35.7%
Voucher Redemption Value (excluded)NZ$235,964NZ$229,942+2.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3512,7273,078
LARGE (30 Days | 15GB)982,0982,196
LARGE (30 Days | 15GB) Long Weekend Special NOSIM871,5471,634
Medium Data Pack401,1771,217
Large Data Pack25827852
MEDIUM (30 Days | 4GB)45800845
Small Data Pack20707727
EXTRA LARGE (365 Days | 32GB Per Month)182363545
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM31512543
International Roaming Add-On (Calls & Data)22412434
LARGE (365 Days | 15GB Per 30 Days)38251289
International Roaming Add-On (Data Only)18268286
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51223274
International Calls Add-On24248272
LARGE (365 Days | 15GB Per Month)108149257
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2500250
MEDIUM (30 Days | 4GB) June/July 2026 Promo19451245
EXTRA LARGE (30 Days | 32GB)8226234
EXTRA LARGE (30 Days | 32GB) LWS NOSIM13219232
SMALL (365 Days | 1.5GB Per 30 Days)47122169

Financial Year to Date (2026-07-01 to 25 Jul 2026)

TOTAL PLANS
16,219 +38.9%
LY: 11,680
Top-Up + Vouchers Bought
TY Top-Up 13,083 · VB 3,136
Excludes voucher redemptions: 1,814 (LY 1,895)
TOP-UP PLANS (ADYEN)
13,083 +30.4%
LY: 10,035
TY New: 799 · Existing: 12,284
LY New: 652 · Existing: 9,383
VOUCHERS BOUGHT
3,136 +90.6%
LY: 1,645
TY NZ$559,170 gross
LY NZ$110,936 gross
GROSS SALES (Inc GST)
NZ$963,309 +157.2%
LY: NZ$374,561
TY: TopUp NZ$404,139 + Voucher NZ$559,170
Excludes voucher redemptions: NZ$235,964 (LY NZ$229,942)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,136 (NZ$559,170) · LY 1,645 (NZ$110,936) · YoY count +90.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)13,08310,035+30.4%
  New (Top-Up)799652+22.5%
  Existing (Top-Up)12,2849,383+30.9%
Vouchers Bought3,1361,645+90.6%
  New (Voucher Bought) - count (est.)1,5961,247+28%
  New (Voucher Bought) - gross (est.)NZ$227,748NZ$85,409+166.7%
  Existing (Voucher Bought) - count (est.)1,540398+286.9%
  Existing (Voucher Bought) - gross (est.)NZ$331,422NZ$25,527+1198.3%
TOTAL PLANS16,21911,680+38.9%
Top-Up SalesNZ$404,139NZ$263,625+53.3%
Voucher SalesNZ$559,170NZ$110,936+404%
GROSS SALES (Inc GST)NZ$963,309NZ$374,561+157.2%
Voucher Plans Redeemed (excluded)1,8141,895-4.3%
  Redeemed New / Existing9231,436-35.7%
Voucher Redemption Value (excluded)NZ$235,964NZ$229,942+2.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3512,7273,078
LARGE (30 Days | 15GB)982,0982,196
LARGE (30 Days | 15GB) Long Weekend Special NOSIM871,5471,634
Medium Data Pack401,1771,217
Large Data Pack25827852
MEDIUM (30 Days | 4GB)45800845
Small Data Pack20707727
EXTRA LARGE (365 Days | 32GB Per Month)182363545
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM31512543
International Roaming Add-On (Calls & Data)22412434
LARGE (365 Days | 15GB Per 30 Days)38251289
International Roaming Add-On (Data Only)18268286
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51223274
International Calls Add-On24248272
LARGE (365 Days | 15GB Per Month)108149257
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2500250
MEDIUM (30 Days | 4GB) June/July 2026 Promo19451245
EXTRA LARGE (30 Days | 32GB)8226234
EXTRA LARGE (30 Days | 32GB) LWS NOSIM13219232
SMALL (365 Days | 1.5GB Per 30 Days)47122169

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$963,309, up +157.2% YoY.
  • FYTD Total Plans 16,219, up +38.9% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 16,219, +38.9% YoY.
  • Active base at 25 Jul 2026: 74,395 customers.

Needs Attention

  • Yesterday Gross Sales NZ$50,229, +130.7% vs same day LY.
  • MTD Gross Sales NZ$963,309, +157.2% YoY.
  • MTD & FYTD Vouchers Bought count +90.6% / +90.6% YoY.

Active Base — as of 2026-07-25 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,395
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,233
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,743
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-25
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 25 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 25 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 25 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
23 -32.4%
LY: 34
Top TY: 2degrees (8)
Top LY: One NZ (11)
PORT-INS MTD
457 -47.1%
LY: 864
Top TY: One NZ (141)
Top LY: One NZ (262)
PORT-INS FYTD
457 -47.1%
LY: 864
Top TY: One NZ (141)
Top LY: One NZ (262)
PORT-INS LIFETIME
97,899
Top: One NZ (27,022)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ141262-46.2%
Spark94188-50%
2degrees80164-51.2%
Skinny85135-37%
2degrees NextGen Mobile942-78.6%
Warehouse816-50%
Mighty Mobile814-42.9%
MyRepublic Mobile410-60%
Mercury Mobile57-28.6%
Telsim NZ120n/a
Contact Mobile47-42.9%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile26-66.7%
Nova Energy Mobile23-33.3%
Megatel02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ141262-46.2%
Spark94188-50%
2degrees80164-51.2%
Skinny85135-37%
2degrees NextGen Mobile942-78.6%
Warehouse816-50%
Mighty Mobile814-42.9%
MyRepublic Mobile410-60%
Mercury Mobile57-28.6%
Telsim NZ120n/a
Contact Mobile47-42.9%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile26-66.7%
Nova Energy Mobile23-33.3%
Megatel02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.