Kogan Mobile NZ — Daily Sales Report

Yesterday: Friday, 10 July 2026  |  Generated 11 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Friday, 10 July 2026

TOTAL PLANS
599 +28.8%
LY: 465
Top-Up + Vouchers Bought
TY Top-Up 533 · VB 66
Excludes voucher redemptions: 66 (LY 71)
TOP-UP PLANS (ADYEN)
533 +31.3%
LY: 406
TY New: 34 · Existing: 499
LY New: 23 · Existing: 383
VOUCHERS BOUGHT
66 +11.9%
LY: 59
TY NZ$7,817 gross
LY NZ$2,765 gross
GROSS SALES (Inc GST)
NZ$24,419 +67.4%
LY: NZ$14,586
TY: TopUp NZ$16,602 + Voucher NZ$7,817
Excludes voucher redemptions: NZ$6,815 (LY NZ$9,591)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 10 July 2026 vs Thursday, 10 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)533406+31.3%
  New (Top-Up)3423+47.8%
  Existing (Top-Up)499383+30.3%
Vouchers Bought6659+11.9%
  New (Voucher Bought) - count (est.)2443-44.2%
  New (Voucher Bought) - gross (est.)NZ$1,919NZ$2,234-14.1%
  Existing (Voucher Bought) - count (est.)4216+162.5%
  Existing (Voucher Bought) - gross (est.)NZ$5,898NZ$531+1011.3%
TOTAL PLANS599465+28.8%
Top-Up SalesNZ$16,602NZ$11,821+40.5%
Voucher SalesNZ$7,817NZ$2,765+182.7%
GROSS SALES (Inc GST)NZ$24,419NZ$14,586+67.4%
Voucher Plans Redeemed (excluded)6671-7%
  Redeemed New / Existing2452-53.8%
Voucher Redemption Value (excluded)NZ$6,815NZ$9,591-28.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)17111128
LARGE (30 Days | 15GB)47276
LARGE (30 Days | 15GB) Long Weekend Special NOSIM45458
Medium Data Pack05050
Large Data Pack03737
Small Data Pack13435
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM12425
MEDIUM (30 Days | 4GB)22224
International Roaming Add-On (Data Only)31922
International Roaming Add-On (Calls & Data)12021
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM21719
LARGE (365 Days | 15GB Per 30 Days)01313

Month to Date (to 10 Jul 2026)

TOTAL PLANS
5,991 +28.2%
LY: 4,673
Top-Up + Vouchers Bought
TY Top-Up 5,149 · VB 842
Excludes voucher redemptions: 780 (LY 824)
TOP-UP PLANS (ADYEN)
5,149 +26.2%
LY: 4,081
TY New: 339 · Existing: 4,810
LY New: 267 · Existing: 3,814
VOUCHERS BOUGHT
842 +42.2%
LY: 592
TY NZ$81,082 gross
LY NZ$24,424 gross
GROSS SALES (Inc GST)
NZ$246,813 +90.1%
LY: NZ$129,832
TY: TopUp NZ$165,731 + Voucher NZ$81,082
Excludes voucher redemptions: NZ$88,773 (LY NZ$110,484)

Active Base — as of 2026-07-10 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,272
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,233
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,763
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-10
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 842 (NZ$81,082) · LY 592 (NZ$24,424) · YoY count +42.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)5,1494,081+26.2%
  New (Top-Up)339267+27%
  Existing (Top-Up)4,8103,814+26.1%
Vouchers Bought842592+42.2%
  New (Voucher Bought) - count (est.)384452-15%
  New (Voucher Bought) - gross (est.)NZ$28,181NZ$18,830+49.7%
  Existing (Voucher Bought) - count (est.)458140+227.1%
  Existing (Voucher Bought) - gross (est.)NZ$52,901NZ$5,594+845.6%
TOTAL PLANS5,9914,673+28.2%
Top-Up SalesNZ$165,731NZ$105,408+57.2%
Voucher SalesNZ$81,082NZ$24,424+232%
GROSS SALES (Inc GST)NZ$246,813NZ$129,832+90.1%
Voucher Plans Redeemed (excluded)780824-5.3%
  Redeemed New / Existing356629-43.4%
Voucher Redemption Value (excluded)NZ$88,773NZ$110,484-19.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1501,0451,195
LARGE (30 Days | 15GB)46808854
LARGE (30 Days | 15GB) Long Weekend Special NOSIM28566594
Medium Data Pack17480497
Large Data Pack9332341
MEDIUM (30 Days | 4GB)14291305
Small Data Pack8273281
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM19225244
International Roaming Add-On (Calls & Data)11178189
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM33151184
LARGE (365 Days | 15GB Per Month)5988147
LARGE (365 Days | 15GB Per 30 Days)15121136
EXTRA LARGE (365 Days | 32GB Per Month)28106134
International Roaming Add-On (Data Only)8112120
MEDIUM (30 Days | 4GB) June/July 2026 Promo7836114
International Calls Add-On6101107
EXTRA LARGE (30 Days | 32GB)595100
LARGE (30 Days | 15GB) - $5 Starter Pack Offer95095
EXTRA LARGE (30 Days | 32GB) LWS NOSIM48185
SMALL (365 Days | 1.5GB Per 30 Days)214566

Financial Year to Date (2026-07-01 to 10 Jul 2026)

TOTAL PLANS
5,991 +28.2%
LY: 4,673
Top-Up + Vouchers Bought
TY Top-Up 5,149 · VB 842
Excludes voucher redemptions: 780 (LY 824)
TOP-UP PLANS (ADYEN)
5,149 +26.2%
LY: 4,081
TY New: 339 · Existing: 4,810
LY New: 267 · Existing: 3,814
VOUCHERS BOUGHT
842 +42.2%
LY: 592
TY NZ$81,082 gross
LY NZ$24,424 gross
GROSS SALES (Inc GST)
NZ$246,813 +90.1%
LY: NZ$129,832
TY: TopUp NZ$165,731 + Voucher NZ$81,082
Excludes voucher redemptions: NZ$88,773 (LY NZ$110,484)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 842 (NZ$81,082) · LY 592 (NZ$24,424) · YoY count +42.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)5,1494,081+26.2%
  New (Top-Up)339267+27%
  Existing (Top-Up)4,8103,814+26.1%
Vouchers Bought842592+42.2%
  New (Voucher Bought) - count (est.)384452-15%
  New (Voucher Bought) - gross (est.)NZ$28,181NZ$18,830+49.7%
  Existing (Voucher Bought) - count (est.)458140+227.1%
  Existing (Voucher Bought) - gross (est.)NZ$52,901NZ$5,594+845.6%
TOTAL PLANS5,9914,673+28.2%
Top-Up SalesNZ$165,731NZ$105,408+57.2%
Voucher SalesNZ$81,082NZ$24,424+232%
GROSS SALES (Inc GST)NZ$246,813NZ$129,832+90.1%
Voucher Plans Redeemed (excluded)780824-5.3%
  Redeemed New / Existing356629-43.4%
Voucher Redemption Value (excluded)NZ$88,773NZ$110,484-19.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1501,0451,195
LARGE (30 Days | 15GB)46808854
LARGE (30 Days | 15GB) Long Weekend Special NOSIM28566594
Medium Data Pack17480497
Large Data Pack9332341
MEDIUM (30 Days | 4GB)14291305
Small Data Pack8273281
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM19225244
International Roaming Add-On (Calls & Data)11178189
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM33151184
LARGE (365 Days | 15GB Per Month)5988147
LARGE (365 Days | 15GB Per 30 Days)15121136
EXTRA LARGE (365 Days | 32GB Per Month)28106134
International Roaming Add-On (Data Only)8112120
MEDIUM (30 Days | 4GB) June/July 2026 Promo7836114
International Calls Add-On6101107
EXTRA LARGE (30 Days | 32GB)595100
LARGE (30 Days | 15GB) - $5 Starter Pack Offer95095
EXTRA LARGE (30 Days | 32GB) LWS NOSIM48185
SMALL (365 Days | 1.5GB Per 30 Days)214566

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$246,813, up +90.1% YoY.
  • FYTD Total Plans 5,991, up +28.2% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 5,991, +28.2% YoY.
  • Active base at 10 Jul 2026: 74,272 customers.

Needs Attention

  • Yesterday Gross Sales NZ$24,419, +67.4% vs same day LY.
  • MTD Gross Sales NZ$246,813, +90.1% YoY.
  • MTD & FYTD Vouchers Bought count +42.2% / +42.2% YoY.

Active Base — as of 2026-07-10 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,272
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,233
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,763
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-10
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 10 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 10 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 10 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
4 -88.2%
LY: 34
Top TY: Spark (2)
Top LY: Skinny (8)
PORT-INS MTD
168 -55.3%
LY: 376
Top TY: One NZ (46)
Top LY: One NZ (112)
PORT-INS FYTD
168 -55.3%
LY: 376
Top TY: One NZ (46)
Top LY: One NZ (112)
PORT-INS LIFETIME
97,595
Top: One NZ (26,919)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ46112-58.9%
Spark4076-47.4%
Skinny3563-44.4%
2degrees3064-53.1%
2degrees NextGen Mobile324-87.5%
Warehouse27-71.4%
Mighty Mobile26-66.7%
MyRepublic Mobile16-83.3%
Slingshot NextGen Mobile25-60%
Telsim NZ50n/a
Kiwi Mobile04-100%
Mercury Mobile13-66.7%
Contact Mobile03-100%
Nova Energy Mobile02-100%
Orcon Next Generation10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ46112-58.9%
Spark4076-47.4%
Skinny3563-44.4%
2degrees3064-53.1%
2degrees NextGen Mobile324-87.5%
Warehouse27-71.4%
Mighty Mobile26-66.7%
MyRepublic Mobile16-83.3%
Slingshot NextGen Mobile25-60%
Telsim NZ50n/a
Kiwi Mobile04-100%
Mercury Mobile13-66.7%
Contact Mobile03-100%
Nova Energy Mobile02-100%
Orcon Next Generation10n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.