Doughnut shows New vs Existing for Top-Up plans only.
Counted in Total Plans and Gross Sales.
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 627 | 481 | +30.4% |
| New (Top-Up) | 35 | 26 | +34.6% |
| Existing (Top-Up) | 592 | 455 | +30.1% |
| Vouchers Bought | 347 | 193 | +79.8% |
| New (Voucher Bought) - count (est.) | 128 | 59 | +116.9% |
| New (Voucher Bought) - gross (est.) | NZ$18,828 | NZ$8,237 | +128.6% |
| Existing (Voucher Bought) - count (est.) | 219 | 134 | +63.4% |
| Existing (Voucher Bought) - gross (est.) | NZ$47,029 | NZ$26,968 | +74.4% |
| TOTAL PLANS | 974 | 674 | +44.5% |
| Top-Up Sales | NZ$28,289 | NZ$25,679 | +10.2% |
| Voucher Sales | NZ$65,857 | NZ$35,205 | +87.1% |
| GROSS SALES (Inc GST) | NZ$94,146 | NZ$60,884 | +54.6% |
| Voucher Plans Redeemed (excluded) | 138 | 155 | -11% |
| Redeemed New / Existing | 51 | 47 | +8.5% |
| Voucher Redemption Value (excluded) | NZ$25,303 | NZ$28,389 | -10.9% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 11 | 133 | 144 |
| LARGE (30 Days | 15GB) | 7 | 114 | 121 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 7 | 64 | 71 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 17 | 30 | 47 |
| MEDIUM (30 Days | 4GB) | 2 | 44 | 46 |
| LARGE (365 Days | 15GB Per Month) | 6 | 40 | 46 |
| Large Data Pack | 2 | 41 | 43 |
| Medium Data Pack | 0 | 43 | 43 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 4 | 34 | 38 |
| LARGE (365 Days | 15GB Per 30 Days) | 4 | 34 | 38 |
| International Roaming Add-On (Data Only) | 1 | 20 | 21 |
| Small Data Pack | 0 | 18 | 18 |
TY 1,244 (NZ$121,347) · LY 2,609 (NZ$480,295) · YoY count -52.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 12,766 | 10,269 | +24.3% |
| New (Top-Up) | 745 | 727 | +2.5% |
| Existing (Top-Up) | 12,021 | 9,542 | +26% |
| Vouchers Bought | 1,244 | 2,609 | -52.3% |
| New (Voucher Bought) - count (est.) | 725 | 1,334 | -45.7% |
| New (Voucher Bought) - gross (est.) | NZ$61,672 | NZ$200,391 | -69.2% |
| Existing (Voucher Bought) - count (est.) | 519 | 1,275 | -59.3% |
| Existing (Voucher Bought) - gross (est.) | NZ$59,675 | NZ$279,904 | -78.7% |
| TOTAL PLANS | 14,010 | 12,878 | +8.8% |
| Top-Up Sales | NZ$450,572 | NZ$332,671 | +35.4% |
| Voucher Sales | NZ$121,347 | NZ$480,295 | -74.7% |
| GROSS SALES (Inc GST) | NZ$571,919 | NZ$812,966 | -29.7% |
| Voucher Plans Redeemed (excluded) | 1,703 | 2,064 | -17.5% |
| Redeemed New / Existing | 992 | 1,055 | -6% |
| Voucher Redemption Value (excluded) | NZ$260,204 | NZ$339,497 | -23.4% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 361 | 2,720 | 3,081 |
| LARGE (30 Days | 15GB) | 103 | 2,181 | 2,284 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 84 | 1,368 | 1,452 |
| Medium Data Pack | 21 | 1,041 | 1,062 |
| MEDIUM (30 Days | 4GB) | 59 | 866 | 925 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 396 | 425 | 821 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 45 | 768 | 813 |
| Large Data Pack | 19 | 667 | 686 |
| Small Data Pack | 12 | 643 | 655 |
| LARGE (365 Days | 15GB Per 30 Days) | 69 | 360 | 429 |
| International Roaming Add-On (Calls & Data) | 19 | 406 | 425 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 320 | 2 | 322 |
| International Roaming Add-On (Data Only) | 12 | 307 | 319 |
| EXTRA LARGE (30 Days | 32GB) | 4 | 230 | 234 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 65 | 167 | 232 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 10 | 191 | 201 |
| EXTRA LARGE (31 Days | 32GB) Monthly Promo | 9 | 89 | 98 |
| LARGE (365 Days | 15GB Per Month) | 13 | 73 | 86 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 57 | 11 | 68 |
| MEDIUM (365 Days | 4GB Per 30 Days) | 23 | 43 | 66 |
TY 4,912 (NZ$764,952) · LY 4,592 (NZ$655,027) · YoY count +7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 29,180 | 22,792 | +28% |
| New (Top-Up) | 1,727 | 1,530 | +12.9% |
| Existing (Top-Up) | 27,453 | 21,262 | +29.1% |
| Vouchers Bought | 4,912 | 4,592 | +7% |
| New (Voucher Bought) - count (est.) | 2,765 | 2,944 | -6.1% |
| New (Voucher Bought) - gross (est.) | NZ$377,201 | NZ$371,756 | +1.5% |
| Existing (Voucher Bought) - count (est.) | 2,147 | 1,648 | +30.3% |
| Existing (Voucher Bought) - gross (est.) | NZ$387,751 | NZ$283,271 | +36.9% |
| TOTAL PLANS | 34,092 | 27,384 | +24.5% |
| Top-Up Sales | NZ$953,995 | NZ$659,494 | +44.7% |
| Voucher Sales | NZ$764,952 | NZ$655,027 | +16.8% |
| GROSS SALES (Inc GST) | NZ$1,718,947 | NZ$1,314,521 | +30.8% |
| Voucher Plans Redeemed (excluded) | 4,082 | 4,375 | -6.7% |
| Redeemed New / Existing | 2,298 | 2,805 | -18.1% |
| Voucher Redemption Value (excluded) | NZ$591,876 | NZ$619,229 | -4.4% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 787 | 6,169 | 6,956 |
| LARGE (30 Days | 15GB) | 233 | 4,833 | 5,066 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 189 | 3,231 | 3,420 |
| Medium Data Pack | 70 | 2,522 | 2,592 |
| MEDIUM (30 Days | 4GB) | 125 | 1,889 | 2,014 |
| Large Data Pack | 51 | 1,669 | 1,720 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 777 | 892 | 1,669 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 89 | 1,486 | 1,575 |
| Small Data Pack | 37 | 1,522 | 1,559 |
| International Roaming Add-On (Calls & Data) | 42 | 906 | 948 |
| LARGE (365 Days | 15GB Per 30 Days) | 122 | 658 | 780 |
| International Roaming Add-On (Data Only) | 31 | 645 | 676 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 646 | 2 | 648 |
| EXTRA LARGE (30 Days | 32GB) | 15 | 514 | 529 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 25 | 479 | 504 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 139 | 330 | 469 |
| International Calls Add-On | 30 | 367 | 397 |
| LARGE (365 Days | 15GB Per Month) | 135 | 243 | 378 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 281 | 70 | 351 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM | 62 | 274 | 336 |
Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.
Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 24 Aug 2026.
Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 24 Aug 2026).
* latest month is partial (to 24 Aug 2026).
* current quarter is partial.
Top-5 lifetime providers + Other (dashed).
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 160 | 167 | -4.2% |
| 2degrees | 114 | 105 | +8.6% |
| Spark | 85 | 107 | -20.6% |
| Skinny | 86 | 93 | -7.5% |
| 2degrees NextGen Mobile | 13 | 20 | -35% |
| Mighty Mobile | 14 | 9 | +55.6% |
| Warehouse | 7 | 9 | -22.2% |
| Mercury Mobile | 7 | 6 | +16.7% |
| MyRepublic Mobile | 8 | 4 | +100% |
| Telsim NZ | 9 | 0 | n/a |
| Slingshot NextGen Mobile | 5 | 3 | +66.7% |
| Contact Mobile | 4 | 4 | +0% |
| Nova Energy Mobile | 2 | 4 | -50% |
| Kiwi Mobile | 6 | 0 | n/a |
| Megatel | 0 | 5 | -100% |
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 381 | 479 | -20.5% |
| Spark | 222 | 343 | -35.3% |
| 2degrees | 246 | 305 | -19.3% |
| Skinny | 208 | 257 | -19.1% |
| 2degrees NextGen Mobile | 26 | 66 | -60.6% |
| Mighty Mobile | 32 | 26 | +23.1% |
| Warehouse | 16 | 26 | -38.5% |
| MyRepublic Mobile | 13 | 15 | -13.3% |
| Mercury Mobile | 13 | 14 | -7.1% |
| Contact Mobile | 13 | 13 | +0% |
| Telsim NZ | 23 | 0 | n/a |
| Nova Energy Mobile | 9 | 11 | -18.2% |
| Slingshot NextGen Mobile | 8 | 9 | -11.1% |
| Kiwi Mobile | 8 | 6 | +33.3% |
| Megatel | 0 | 8 | -100% |
This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.