Kogan Mobile NZ — Daily Sales Report

TOTAL PLANS

572 -1.2%

LY: 579

Top-Up (Adyen) + Vouchers Bought

Excludes voucher redemptions: 100 (LY 89)

TOP-UP PLANS (ADYEN)

518 +18.8%

LY: 436

TY New: 31 · Existing: 487

LY New: 35 · Existing: 401

VOUCHERS BOUGHT

54 -62.2%

LY: 143

TY NZ$4,463 gross (Inc GST)

LY NZ$25,898 gross

GROSS SALES (Inc GST)

NZ$21,970.89 -39.5%

LY: NZ$36,298.57

TY: TopUp NZ$17,508 + Voucher NZ$4,463

Excludes voucher redemptions: NZ$12,940 (LY NZ$15,290)

Top-Up Plans by New/Existing + Vouchers Bought (Yesterday)

Doughnut/stack New vs Existing applies to Top-Up plans. Vouchers Bought shown as a separate single bar (no native New/Existing split).

Plan Composition (Yesterday) — New vs Existing

Top-Up New/Existing + Vouchers Bought New/Existing (est.). Excludes voucher redemptions.

Voucher Plans Bought (Yesterday): Total

Headline voucher metric. Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing — Total

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday) — New vs Existing

Per-plan view (may include redemption activity); not the same as Total Plans Sold.

Yesterday TY vs LY: Saturday, 27 June 2026 vs Friday, 27 June 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	518	436	+18.8%
New (Top-Up)	31	35	-11.4%
Existing (Top-Up)	487	401	+21.4%
Vouchers Bought	54	143	-62.2%
New (Voucher Bought) - count (est.)	34	116	-70.7%
New (Voucher Bought) - gross (est.)	NZ$2,304.62	NZ$19,871.51	-88.4%
Existing (Voucher Bought) - count (est.)	20	27	-25.9%
Existing (Voucher Bought) - gross (est.)	NZ$2,158.38	NZ$6,026.49	-64.2%
TOTAL PLANS	572	579	-1.2%
Top-Up Sales	NZ$17,507.89	NZ$10,400.57	+68.3%
Voucher Sales	NZ$4,463.00	NZ$25,898.00	-82.8%
GROSS SALES (Inc GST)	NZ$21,970.89	NZ$36,298.57	-39.5%
Voucher Plans Redeemed (excluded)	100	89	+12.4%
Redeemed New	63	72	-12.5%
Redeemed Existing	37	17	+117.6%
Voucher Redemption Value (excluded)	NZ$12,940.00	NZ$15,290.00	-15.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Yesterday — Top Plans Detail

Plan	New	Existing	Total	Gross
SMALL (30 Days \| 1.5GB)	13	114	127	NZ$1,890
LARGE (30 Days \| 15GB)	8	78	86	NZ$3,001
Medium Data Pack	2	55	57	NZ$678
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	4	38	42	NZ$1,050
LARGE (365 Days \| 15GB Per Month)	20	17	37	NZ$8,964
MEDIUM (30 Days \| 4GB)	1	35	36	NZ$894
Large Data Pack	1	35	36	NZ$788
Small Data Pack	0	24	24	NZ$118
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	19	20	NZ$300
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	16	0	16	NZ$80
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	15	15	NZ$525
LARGE (365 Days \| 15GB Per 30 Days)	1	13	14	NZ$4,620
LARGE (Monthly \| 15GB)	10	4	14	NZ$355
International Calls Add-On	0	13	13	NZ$129
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	3	9	12	NZ$180

TOTAL PLANS

16,203 +14.2%

LY: 14,186

Top-Up (Adyen) + Vouchers Bought

Excludes voucher redemptions: 2,522 (LY 2,185)

TOP-UP PLANS (ADYEN)

13,496 +23.2%

LY: 10,955

TY New: 733 · Existing: 12,763

LY New: 749 · Existing: 10,206

VOUCHERS BOUGHT

2,707 -16.2%

LY: 3,231

TY NZ$360,676 gross (Inc GST)

LY NZ$565,866 gross

GROSS SALES (Inc GST)

NZ$805,153.53 -5.9%

LY: NZ$855,634.82

TY: TopUp NZ$444,478 + Voucher NZ$360,676

Excludes voucher redemptions: NZ$352,407 (LY NZ$335,850)

Active Base — as of 2026-06-27 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,199

Prior month-end (May 2026): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,461

Prior month-end (May 2026): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,572

Prior month-end (May 2026): 10,577

SNAPSHOT AS-OF

2026-06-27

Latest available snapshot ≤ yesterday

Plans Composition: TY vs LY (MTD)

Gross Sales (Inc GST): TY vs LY (MTD)

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,707 (NZ$360,676) · LY 3,231 (NZ$565,866) · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (MTD) — TY vs LY

MTD Headline Numbers (2026-06-01 to 2026-06-27)

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	13,496	10,955	+23.2%
New (Top-Up)	733	749	-2.1%
Existing (Top-Up)	12,763	10,206	+25.1%
Vouchers Bought	2,707	3,231	-16.2%
New (Voucher Bought) - count (est.)	1,237	2,353	-47.4%
New (Voucher Bought) - gross (est.)	NZ$142,859.03	NZ$385,062.03	-62.9%
Existing (Voucher Bought) - count (est.)	1,470	878	+67.4%
Existing (Voucher Bought) - gross (est.)	NZ$217,816.97	NZ$180,803.97	+20.5%
TOTAL PLANS	16,203	14,186	+14.2%
Top-Up Sales	NZ$444,477.53	NZ$289,768.82	+53.4%
Voucher Sales	NZ$360,676.00	NZ$565,866.00	-36.3%
GROSS SALES (Inc GST)	NZ$805,153.53	NZ$855,634.82	-5.9%
Voucher Plans Redeemed (excluded)	2,522	2,185	+15.4%
Redeemed New	1,152	1,591	-27.6%
Redeemed Existing	1,370	594	+130.6%
Voucher Redemption Value (excluded)	NZ$351,842.00	NZ$334,780.00	+5.1%

MTD — Top Plans TY vs LY

Plan	Plans TY	Plans LY	YoY	Gross TY
SMALL (30 Days \| 1.5GB)	3,450	3,496	-1.3%	NZ$51,470
LARGE (30 Days \| 15GB)	2,292	2,455	-6.6%	NZ$79,764
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1,513	324	+367.0%	NZ$37,825
Medium Data Pack	1,214	812	+49.5%	NZ$14,447
LARGE (365 Days \| 15GB Per Month)	1,206	1,316	-8.4%	NZ$292,233
MEDIUM (30 Days \| 4GB)	900	1,040	-13.5%	NZ$22,300
Large Data Pack	775	456	+70.0%	NZ$16,972
Small Data Pack	724	458	+58.1%	NZ$3,548
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	580	102	+468.6%	NZ$8,700
LARGE (Monthly \| 15GB)	531	91	+483.5%	NZ$13,345
International Roaming Add-On (Calls & Data)	366	504	-27.4%	NZ$4,355
LARGE (365 Days \| 15GB Per 30 Days)	360	113	+218.6%	NZ$118,800
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	262	0	n/a	NZ$9,170
EXTRA LARGE (30 Days \| 32GB)	260	147	+76.9%	NZ$14,300
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	257	287	-10.5%	NZ$1,285

TOTAL PLANS

256,264 +16.2%

LY: 220,511

Top-Up (Adyen) + Vouchers Bought

Excludes voucher redemptions: 78,103 (LY 64,056)

TOP-UP PLANS (ADYEN)

176,744 +17.8%

LY: 149,978

TY New: 11,672 · Existing: 165,072

LY New: 10,370 · Existing: 139,608

VOUCHERS BOUGHT

79,520 +12.7%

LY: 70,533

TY NZ$12,197,401 gross (Inc GST)

LY NZ$10,591,770 gross

GROSS SALES (Inc GST)

NZ$19,180,933.40 +17.8%

LY: NZ$16,281,637.23

TY: TopUp NZ$6,983,532 + Voucher NZ$12,197,401

Excludes voucher redemptions: NZ$12,140,454 (LY NZ$9,770,770)

Plans Composition: TY vs LY (FYTD)

Gross Sales (Inc GST): TY vs LY (FYTD)

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 79,520 (NZ$12,197,401) · LY 70,533 (NZ$10,591,770) · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (FYTD) — TY vs LY

FYTD Headline Numbers (2025-07-01 to 2026-06-27)

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	176,744	149,978	+17.8%
New (Top-Up)	11,672	10,370	+12.6%
Existing (Top-Up)	165,072	139,608	+18.2%
Vouchers Bought	79,520	70,533	+12.7%
New (Voucher Bought) - count (est.)	33,838	40,268	-16.0%
New (Voucher Bought) - gross (est.)	NZ$4,759,098.24	NZ$5,507,672.67	-13.6%
Existing (Voucher Bought) - count (est.)	45,682	30,265	+50.9%
Existing (Voucher Bought) - gross (est.)	NZ$7,438,302.76	NZ$5,084,097.33	+46.3%
TOTAL PLANS	256,264	220,511	+16.2%
Top-Up Sales	NZ$6,983,532.40	NZ$5,689,867.23	+22.7%
Voucher Sales	NZ$12,197,401.00	NZ$10,591,770.00	+15.2%
GROSS SALES (Inc GST)	NZ$19,180,933.40	NZ$16,281,637.23	+17.8%
Voucher Plans Redeemed (excluded)	78,103	64,056	+21.9%
Redeemed New	33,235	36,570	-9.1%
Redeemed Existing	44,868	27,486	+63.2%
Voucher Redemption Value (excluded)	NZ$12,122,244.00	NZ$9,736,819.00	+24.5%

FYTD — Top Plans TY vs LY

Plan	Plans TY	Plans LY	YoY	Gross TY
SMALL (30 Days \| 1.5GB)	48,368	46,408	+4.2%	NZ$721,273
LARGE BOGOF (365 Days \| 15GB Per Month)	35,402	25,454	+39.1%	NZ$5,841,330
LARGE (30 Days \| 15GB)	32,583	34,211	-4.8%	NZ$1,133,572
Medium Data Pack	14,529	10,914	+33.1%	NZ$172,895
LARGE (365 Days \| 15GB Per Month)	14,073	3,153	+346.3%	NZ$3,144,879
MEDIUM (30 Days \| 4GB)	13,943	15,361	-9.2%	NZ$344,716
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	13,193	0	n/a	NZ$329,825
EXTRA LARGE (365 Days \| 32GB Per Month)	9,492	7,838	+21.1%	NZ$2,851,138
Large Data Pack	9,374	6,458	+45.2%	NZ$205,291
Small Data Pack	8,388	6,285	+33.5%	NZ$41,101
LARGE (365 Days \| 15GB Per 30 Days)	7,209	14,706	-51.0%	NZ$2,378,970
LARGE (Monthly \| 15GB)	7,202	0	n/a	NZ$181,470
International Roaming Add-On (Calls & Data)	6,664	6,483	+2.8%	NZ$79,302
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	4,759	6,427	-26.0%	NZ$23,795
International Roaming Add-On (Data Only)	4,568	4,208	+8.6%	NZ$54,359

Key Takeaways — Saturday, 27 June 2026

Going well: FYTD Total Plans 256,264 are up +16.2% YoY (LY 220,511); FYTD Gross Sales (Inc GST) NZ$19,180,933 are up +17.8% (LY NZ$16,281,637). Active base sits at 74,199 customers, with 365-day plans at 61,461.

Needs attention: MTD Gross Sales NZ$805,154 are -5.9% vs LY (LY NZ$855,635); MTD Vouchers Bought 2,707 are -16.2% vs LY (LY 3,231). Yesterday Gross Sales were NZ$21,970.89 (-39.5% vs the same day LY).

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD Inc GST). Voucher redemptions are excluded from both to avoid double counting.

Active Base — as of 2026-06-27 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,199

Prior month-end (May 2026): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,461

Prior month-end (May 2026): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,572

Prior month-end (May 2026): 10,577

SNAPSHOT AS-OF

2026-06-27

Latest available snapshot ≤ yesterday

Total Active Customers (Monthly EOM)

Total Active Customers (Quarterly EOQ)

365-Day Active Plans (Monthly EOM)

30-Day Active Plans (Monthly EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total matches this report's Gross Sales (Inc GST) definition (excludes voucher redemptions). Current month is month-to-date up to 27 Jun 2026.

Month	Auto-Renew (Top-Up)	Voucher Sales	Total (Gross Sales Inc GST)
2023-07	NZ$275,502	NZ$50,745	NZ$326,247
2023-08	NZ$358,329	NZ$1,193,962	NZ$1,552,292
2023-09	NZ$524,282	NZ$52,585	NZ$576,867
2023-10	NZ$298,786	NZ$348,250	NZ$647,036
2023-11	NZ$327,911	NZ$2,449,920	NZ$2,777,831
2023-12	NZ$476,659	NZ$619,745	NZ$1,096,404
2024-01	NZ$444,151	NZ$433,160	NZ$877,311
2024-02	NZ$298,573	NZ$78,350	NZ$376,923
2024-03	NZ$315,040	NZ$720,910	NZ$1,035,950
2024-04	NZ$330,744	NZ$136,675	NZ$467,420
2024-05	NZ$344,831	NZ$43,040	NZ$387,871
2024-06	NZ$320,288	NZ$49,050	NZ$369,338
2024-07	NZ$306,585	NZ$46,065	NZ$352,650
2024-08	NZ$444,162	NZ$1,317,760	NZ$1,761,922
2024-09	NZ$511,495	NZ$643,266	NZ$1,154,761
2024-10	NZ$352,341	NZ$514,250	NZ$866,591
2024-11	NZ$629,834	NZ$3,651,275	NZ$4,281,109
2024-12	NZ$830,718	NZ$980,368	NZ$1,811,086
2025-01	NZ$741,232	NZ$706,175	NZ$1,447,407
2025-02	NZ$336,445	NZ$549,760	NZ$886,205
2025-03	NZ$415,316	NZ$1,286,240	NZ$1,701,556
2025-04	NZ$427,217	NZ$66,500	NZ$493,717
2025-05	NZ$404,753	NZ$264,245	NZ$668,998
2025-06	NZ$322,415	NZ$675,200	NZ$997,615
2025-07	NZ$326,822	NZ$174,732	NZ$501,554
2025-08	NZ$510,975	NZ$804,556	NZ$1,315,531
2025-09	NZ$700,719	NZ$400,961	NZ$1,101,680
2025-10	NZ$445,515	NZ$213,189	NZ$658,704
2025-11	NZ$602,193	NZ$5,975,508	NZ$6,577,701
2025-12	NZ$1,168,892	NZ$1,695,489	NZ$2,864,381
2026-01	NZ$540,784	NZ$569,053	NZ$1,109,837
2026-02	NZ$518,314	NZ$161,650	NZ$679,964
2026-03	NZ$620,240	NZ$1,000,098	NZ$1,620,338
2026-04	NZ$584,496	NZ$460,115	NZ$1,044,611
2026-05	NZ$520,105	NZ$381,374	NZ$901,479
2026-06 (MTD to 27 Jun 2026)	NZ$444,478	NZ$360,676	NZ$805,154

ARPU (Trailing Twelve Months, Monthly) — NZD

ARPU TTM = (sum of 12 months captured revenue / avg of 13 EOM subscribers) / 12. Latest month is partial (month-to-date to 27 Jun 2026).

New Activations by Month

Distinct mobile numbers whose first plan falls in the month. Latest month partial to 27 Jun 2026.

New Activations by Quarter

Current quarter is partial.

Data source & scope: Port-IN counts are from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider (the carrier customers ported FROM), counted as plan rows (COUNT(*)) per the report definition. Port-OUT data is not currently tracked for NZ — the NZ warehouse has no losing/gaining-carrier field on deactivation. The Australian operation has an equivalent (fct_kogan_mobile_au_exits.GainingCarrier) but there is no NZ counterpart.

PORT-INS YESTERDAY

21 -99.9%

LY: 21,367

Top TY: One NZ (8)

Top LY: 2degrees (6,967)

PORT-INS MTD

7,097 -98.7%

LY: 564,276

Top TY: One NZ (2,125)

Top LY: One NZ (157,843)

PORT-INS FYTD

4,334,849 -79.3%

LY: 20,940,665

Top TY: One NZ (1,405,290)

Top LY: One NZ (7,046,841)

PORT-INS LIFETIME

204,456,400

Top: 2degrees

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Monthly Port-Ins by Previous Provider (last 24 months)

Top providers by lifetime volume with recent activity; all others aggregated into "Other" (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	2,125	157,843	-98.7%
2degrees	1,200	130,973	-99.1%
Spark	1,395	115,776	-98.8%
Skinny	1,653	83,113	-98.0%
2degrees NextGen Mobile	60	18,957	-99.7%
Warehouse	154	14,046	-98.9%
Mighty Mobile	223	12,268	-98.2%
MyRepublic Mobile	46	8,297	-99.4%
Contact Mobile	66	7,688	-99.1%
Mercury Mobile	60	5,049	-98.8%
Megatel	0	3,878	-100.0%
Kiwi Mobile	21	2,788	-99.2%
Nova Energy Mobile	13	2,277	-99.4%
Slingshot NextGen Mobile	31	956	-96.8%
Zeronet Mobile	21	367	-94.3%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	1,405,290	7,046,841	-80.1%
2degrees	936,606	4,397,930	-78.7%
Spark	838,223	3,815,545	-78.0%
Skinny	586,422	3,247,226	-81.9%
2degrees NextGen Mobile	152,253	574,407	-73.5%
Warehouse	77,945	607,090	-87.2%
Contact Mobile	55,677	264,396	-78.9%
MyRepublic Mobile	42,818	185,106	-76.9%
Mighty Mobile	65,754	158,807	-58.6%
Kiwi Mobile	26,120	166,781	-84.3%
Megatel	32,327	139,587	-76.8%
Slingshot NextGen Mobile	21,850	121,139	-82.0%
Mercury Mobile	34,823	107,795	-67.7%
Orcon Next Generation	6,543	47,814	-86.3%
Nova Energy Mobile	21,639	12,030	+79.9%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.