Kogan Mobile NZ — Daily Sales Report

Yesterday — Tuesday, 04 August 2026

TOTAL PLANS

583 +15%

LY: 507

Top-Up + Vouchers Bought

TY Top-Up 536 · VB 47

Excludes voucher redemptions: 60 (LY 62)

TOP-UP PLANS (ADYEN)

536 +25.5%

LY: 427

TY New: 47 · Existing: 489

LY New: 24 · Existing: 403

VOUCHERS BOUGHT

47 -41.2%

LY: 80

TY NZ$2,410 gross

LY NZ$16,816 gross

GROSS SALES (Inc GST)

NZ$20,208 -27.3%

LY: NZ$27,786

TY: TopUp NZ$17,798 + Voucher NZ$2,410

Excludes voucher redemptions: NZ$10,080 (LY NZ$9,394)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 04 August 2026 vs Monday, 04 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	536	427	+25.5%
New (Top-Up)	47	24	+95.8%
Existing (Top-Up)	489	403	+21.3%
Vouchers Bought	47	80	-41.2%
New (Voucher Bought) - count (est.)	30	55	-45.5%
New (Voucher Bought) - gross (est.)	NZ$1,369	NZ$9,138	-85%
Existing (Voucher Bought) - count (est.)	17	25	-32%
Existing (Voucher Bought) - gross (est.)	NZ$1,041	NZ$7,678	-86.4%
TOTAL PLANS	583	507	+15%
Top-Up Sales	NZ$17,798	NZ$10,970	+62.2%
Voucher Sales	NZ$2,410	NZ$16,816	-85.7%
GROSS SALES (Inc GST)	NZ$20,208	NZ$27,786	-27.3%
Voucher Plans Redeemed (excluded)	60	62	-3.2%
Redeemed New / Existing	38	43	-11.6%
Voucher Redemption Value (excluded)	NZ$10,080	NZ$9,394	+7.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	15	116	131
LARGE (30 Days \| 15GB)	7	89	96
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	7	43	50
Medium Data Pack	1	46	47
EXTRA LARGE (365 Days \| 32GB Per Month)	22	17	39
MEDIUM (30 Days \| 4GB)	5	32	37
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	34	35
Small Data Pack	3	28	31
Large Data Pack	2	27	29
International Roaming Add-On (Calls & Data)	3	19	22
International Roaming Add-On (Data Only)	1	12	13
SMALL (365 Days \| 1.5GB Per 30 Days)	1	10	11

Month to Date (to 04 Aug 2026)

TOTAL PLANS

2,268 +20.8%

LY: 1,877

Top-Up + Vouchers Bought

TY Top-Up 2,113 · VB 155

Excludes voucher redemptions: 298 (LY 231)

TOP-UP PLANS (ADYEN)

2,113 +28.3%

LY: 1,647

TY New: 122 · Existing: 1,991

LY New: 112 · Existing: 1,535

VOUCHERS BOUGHT

155 -32.6%

LY: 230

TY NZ$8,180 gross

LY NZ$43,474 gross

GROSS SALES (Inc GST)

NZ$72,864 -18.1%

LY: NZ$88,920

TY: TopUp NZ$64,684 + Voucher NZ$8,180

Excludes voucher redemptions: NZ$48,532 (LY NZ$32,882)

Active Base — as of 2026-08-04 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,641

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,589

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,699

Prior month-end (2026-07): 10,703

SNAPSHOT AS-OF

2026-08-04

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 155 (NZ$8,180) · LY 230 (NZ$43,474) · YoY count -32.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	2,113	1,647	+28.3%
New (Top-Up)	122	112	+8.9%
Existing (Top-Up)	1,991	1,535	+29.7%
Vouchers Bought	155	230	-32.6%
New (Voucher Bought) - count (est.)	102	170	-40%
New (Voucher Bought) - gross (est.)	NZ$4,993	NZ$27,944	-82.1%
Existing (Voucher Bought) - count (est.)	53	60	-11.7%
Existing (Voucher Bought) - gross (est.)	NZ$3,187	NZ$15,530	-79.5%
TOTAL PLANS	2,268	1,877	+20.8%
Top-Up Sales	NZ$64,684	NZ$45,446	+42.3%
Voucher Sales	NZ$8,180	NZ$43,474	-81.2%
GROSS SALES (Inc GST)	NZ$72,864	NZ$88,920	-18.1%
Voucher Plans Redeemed (excluded)	298	231	+29%
Redeemed New / Existing	197	171	+15.2%
Voucher Redemption Value (excluded)	NZ$48,532	NZ$32,882	+47.6%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	38	429	467
LARGE (30 Days \| 15GB)	22	377	399
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	10	209	219
Medium Data Pack	5	172	177
EXTRA LARGE (365 Days \| 32GB Per Month)	106	70	176
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	13	155	168
MEDIUM (30 Days \| 4GB)	11	143	154
Small Data Pack	4	120	124
Large Data Pack	6	113	119
International Roaming Add-On (Calls & Data)	3	58	61
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	49	0	49
International Calls Add-On	5	36	41
International Roaming Add-On (Data Only)	2	38	40
SMALL (365 Days \| 1.5GB Per 30 Days)	6	32	38
EXTRA LARGE (30 Days \| 32GB)	2	35	37
LARGE (365 Days \| 15GB Per 30 Days)	6	30	36
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	27	28
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	16	3	19
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	5	13	18
MEDIUM (365 Days \| 4GB Per 30 Days)	4	5	9

Financial Year to Date (2026-07-01 to 04 Aug 2026)

TOTAL PLANS

22,350 +36.4%

LY: 16,383

Top-Up + Vouchers Bought

TY Top-Up 18,527 · VB 3,823

Excludes voucher redemptions: 2,677 (LY 2,542)

TOP-UP PLANS (ADYEN)

18,527 +30.7%

LY: 14,170

TY New: 1,104 · Existing: 17,423

LY New: 915 · Existing: 13,255

VOUCHERS BOUGHT

3,823 +72.8%

LY: 2,213

TY NZ$651,785 gross

LY NZ$218,206 gross

GROSS SALES (Inc GST)

NZ$1,219,403 +106.5%

LY: NZ$590,474

TY: TopUp NZ$567,618 + Voucher NZ$651,785

Excludes voucher redemptions: NZ$380,204 (LY NZ$312,614)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,823 (NZ$651,785) · LY 2,213 (NZ$218,206) · YoY count +72.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	18,527	14,170	+30.7%
New (Top-Up)	1,104	915	+20.7%
Existing (Top-Up)	17,423	13,255	+31.4%
Vouchers Bought	3,823	2,213	+72.8%
New (Voucher Bought) - count (est.)	2,146	1,672	+28.3%
New (Voucher Bought) - gross (est.)	NZ$324,371	NZ$161,374	+101%
Existing (Voucher Bought) - count (est.)	1,677	541	+210%
Existing (Voucher Bought) - gross (est.)	NZ$327,414	NZ$56,832	+476.1%
TOTAL PLANS	22,350	16,383	+36.4%
Top-Up Sales	NZ$567,618	NZ$372,268	+52.5%
Voucher Sales	NZ$651,785	NZ$218,206	+198.7%
GROSS SALES (Inc GST)	NZ$1,219,403	NZ$590,474	+106.5%
Voucher Plans Redeemed (excluded)	2,677	2,542	+5.3%
Redeemed New / Existing	1,503	1,921	-21.8%
Voucher Redemption Value (excluded)	NZ$380,204	NZ$312,614	+21.6%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	464	3,878	4,342
LARGE (30 Days \| 15GB)	152	3,029	3,181
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	115	2,072	2,187
Medium Data Pack	54	1,653	1,707
MEDIUM (30 Days \| 4GB)	77	1,166	1,243
Large Data Pack	38	1,115	1,153
Small Data Pack	29	999	1,028
EXTRA LARGE (365 Days \| 32GB Per Month)	487	537	1,024
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	57	873	930
International Roaming Add-On (Calls & Data)	26	558	584
International Roaming Add-On (Data Only)	21	376	397
LARGE (365 Days \| 15GB Per 30 Days)	59	328	387
International Calls Add-On	30	355	385
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	375	0	375
EXTRA LARGE (30 Days \| 32GB)	13	319	332
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	16	315	331
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	54	249	303
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	240	62	302
LARGE (365 Days \| 15GB Per Month)	124	176	300
SMALL (365 Days \| 1.5GB Per 30 Days)	80	195	275

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,219,403, up +106.5% YoY.
FYTD Total Plans 22,350, up +36.4% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 2,268, +20.8% YoY.
Active base at 04 Aug 2026: 74,641 customers.

Needs Attention

Yesterday Gross Sales NZ$20,208, -27.3% vs same day LY.
MTD Gross Sales NZ$72,864, -18.1% YoY.
MTD & FYTD Vouchers Bought count -32.6% / +72.8% YoY.

Active Base — as of 2026-08-04 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,641

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,589

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,699

Prior month-end (2026-07): 10,703

SNAPSHOT AS-OF

2026-08-04

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 04 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 04 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 04 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

8 -80.5%

LY: 41

Top TY: Spark (3)

Top LY: One NZ (14)

PORT-INS MTD

104 -8%

LY: 113

Top TY: 2degrees (30)

Top LY: One NZ (40)

PORT-INS FYTD

803 -30.5%

LY: 1,156

Top TY: One NZ (246)

Top LY: One NZ (352)

PORT-INS LIFETIME

98,254

Top: One NZ (27,129)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	25	40	-37.5%
2degrees	30	22	+36.4%
Spark	19	18	+5.6%
Skinny	15	20	-25%
2degrees NextGen Mobile	3	6	-50%
Mighty Mobile	4	2	+100%
Slingshot NextGen Mobile	3	1	+200%
Contact Mobile	3	0	n/a
MyRepublic Mobile	1	2	-50%
Megatel	0	1	-100%
Warehouse	0	1	-100%
Mercury Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	246	352	-30.1%
Spark	156	253	-38.3%
2degrees	162	222	-27%
Skinny	137	184	-25.5%
2degrees NextGen Mobile	16	52	-69.2%
Mighty Mobile	22	19	+15.8%
Warehouse	9	18	-50%
Contact Mobile	12	9	+33.3%
MyRepublic Mobile	6	13	-53.8%
Mercury Mobile	7	8	-12.5%
Telsim NZ	14	0	n/a
Nova Energy Mobile	7	7	+0%
Slingshot NextGen Mobile	6	7	-14.3%
Kiwi Mobile	2	6	-66.7%
Megatel	0	4	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.