Kogan Mobile NZ — Daily Sales Report

Yesterday — Tuesday, 25 August 2026

TOTAL PLANS

906 +25.1%

LY: 724

Top-Up + Vouchers Bought

TY Top-Up 600 · VB 306

Excludes voucher redemptions: 152 (LY 217)

TOP-UP PLANS (ADYEN)

600 +22.2%

LY: 491

TY New: 38 · Existing: 562

LY New: 32 · Existing: 459

VOUCHERS BOUGHT

306 +31.3%

LY: 233

TY NZ$56,968 gross

LY NZ$40,871 gross

GROSS SALES (Inc GST)

NZ$82,772 +25.3%

LY: NZ$66,062

TY: TopUp NZ$25,804 + Voucher NZ$56,968

Excludes voucher redemptions: NZ$26,639 (LY NZ$41,801)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 25 August 2026 vs Monday, 25 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	600	491	+22.2%
New (Top-Up)	38	32	+18.8%
Existing (Top-Up)	562	459	+22.4%
Vouchers Bought	306	233	+31.3%
New (Voucher Bought) - count (est.)	85	46	+84.8%
New (Voucher Bought) - gross (est.)	NZ$11,522	NZ$6,315	+82.5%
Existing (Voucher Bought) - count (est.)	221	187	+18.2%
Existing (Voucher Bought) - gross (est.)	NZ$45,446	NZ$34,556	+31.5%
TOTAL PLANS	906	724	+25.1%
Top-Up Sales	NZ$25,804	NZ$25,191	+2.4%
Voucher Sales	NZ$56,968	NZ$40,871	+39.4%
GROSS SALES (Inc GST)	NZ$82,772	NZ$66,062	+25.3%
Voucher Plans Redeemed (excluded)	152	217	-30%
Redeemed New / Existing	42	43	-2.3%
Voucher Redemption Value (excluded)	NZ$26,639	NZ$41,801	-36.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	15	127	142
LARGE (30 Days \| 15GB)	5	109	114
LARGE (365 Days \| 15GB Per Month)	5	53	58
Medium Data Pack	2	52	54
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	4	47	51
MEDIUM (30 Days \| 4GB)	7	43	50
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	42	43
EXTRA LARGE (365 Days \| 32GB Per Month)	11	31	42
LARGE (365 Days \| 15GB Per 30 Days)	4	30	34
Large Data Pack	0	26	26
Small Data Pack	1	21	22
International Calls Add-On	0	19	19

Month to Date (to 25 Aug 2026)

TOTAL PLANS

14,916 +9.7%

LY: 13,602

Top-Up + Vouchers Bought

TY Top-Up 13,366 · VB 1,550

Excludes voucher redemptions: 1,855 (LY 2,281)

TOP-UP PLANS (ADYEN)

13,366 +24.2%

LY: 10,760

TY New: 783 · Existing: 12,583

LY New: 759 · Existing: 10,001

VOUCHERS BOUGHT

1,550 -45.5%

LY: 2,842

TY NZ$178,315 gross

LY NZ$521,166 gross

GROSS SALES (Inc GST)

NZ$654,691 -25.5%

LY: NZ$879,028

TY: TopUp NZ$476,376 + Voucher NZ$178,315

Excludes voucher redemptions: NZ$286,843 (LY NZ$381,298)

Active Base — as of 2026-08-25 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,709

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,572

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,090

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-25

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,550 (NZ$178,315) · LY 2,842 (NZ$521,166) · YoY count -45.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	13,366	10,760	+24.2%
New (Top-Up)	783	759	+3.2%
Existing (Top-Up)	12,583	10,001	+25.8%
Vouchers Bought	1,550	2,842	-45.5%
New (Voucher Bought) - count (est.)	864	1,368	-36.8%
New (Voucher Bought) - gross (est.)	NZ$85,553	NZ$202,422	-57.7%
Existing (Voucher Bought) - count (est.)	686	1,474	-53.5%
Existing (Voucher Bought) - gross (est.)	NZ$92,762	NZ$318,744	-70.9%
TOTAL PLANS	14,916	13,602	+9.7%
Top-Up Sales	NZ$476,376	NZ$357,862	+33.1%
Voucher Sales	NZ$178,315	NZ$521,166	-65.8%
GROSS SALES (Inc GST)	NZ$654,691	NZ$879,028	-25.5%
Voucher Plans Redeemed (excluded)	1,855	2,281	-18.7%
Redeemed New / Existing	1,034	1,098	-5.8%
Voucher Redemption Value (excluded)	NZ$286,843	NZ$381,298	-24.8%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	376	2,847	3,223
LARGE (30 Days \| 15GB)	108	2,290	2,398
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	88	1,415	1,503
Medium Data Pack	23	1,093	1,116
MEDIUM (30 Days \| 4GB)	66	909	975
EXTRA LARGE (365 Days \| 32GB Per Month)	407	456	863
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	46	810	856
Large Data Pack	19	693	712
Small Data Pack	13	664	677
LARGE (365 Days \| 15GB Per 30 Days)	73	390	463
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	334	2	336
International Roaming Add-On (Data Only)	12	319	331
SMALL (365 Days \| 1.5GB Per 30 Days)	71	179	250
EXTRA LARGE (30 Days \| 32GB)	5	242	247
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	12	200	212
LARGE (365 Days \| 15GB Per Month)	18	126	144
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	9	92	101
International Calls Add-On	5	67	72
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	58	11	69

Financial Year to Date (2026-07-01 to 25 Aug 2026)

TOTAL PLANS

34,998 +24.5%

LY: 28,108

Top-Up + Vouchers Bought

TY Top-Up 29,780 · VB 5,218

Excludes voucher redemptions: 4,234 (LY 4,592)

TOP-UP PLANS (ADYEN)

29,780 +27.9%

LY: 23,283

TY New: 1,765 · Existing: 28,015

LY New: 1,562 · Existing: 21,721

VOUCHERS BOUGHT

5,218 +8.1%

LY: 4,825

TY NZ$821,920 gross

LY NZ$695,898 gross

GROSS SALES (Inc GST)

NZ$1,801,720 +30.5%

LY: NZ$1,380,583

TY: TopUp NZ$979,800 + Voucher NZ$821,920

Excludes voucher redemptions: NZ$618,515 (LY NZ$661,030)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 5,218 (NZ$821,920) · LY 4,825 (NZ$695,898) · YoY count +8.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	29,780	23,283	+27.9%
New (Top-Up)	1,765	1,562	+13%
Existing (Top-Up)	28,015	21,721	+29%
Vouchers Bought	5,218	4,825	+8.1%
New (Voucher Bought) - count (est.)	2,884	2,993	-3.6%
New (Voucher Bought) - gross (est.)	NZ$394,984	NZ$376,718	+4.8%
Existing (Voucher Bought) - count (est.)	2,334	1,832	+27.4%
Existing (Voucher Bought) - gross (est.)	NZ$426,936	NZ$319,180	+33.8%
TOTAL PLANS	34,998	28,108	+24.5%
Top-Up Sales	NZ$979,800	NZ$684,685	+43.1%
Voucher Sales	NZ$821,920	NZ$695,898	+18.1%
GROSS SALES (Inc GST)	NZ$1,801,720	NZ$1,380,583	+30.5%
Voucher Plans Redeemed (excluded)	4,234	4,592	-7.8%
Redeemed New / Existing	2,340	2,848	-17.8%
Voucher Redemption Value (excluded)	NZ$618,515	NZ$661,030	-6.4%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	802	6,296	7,098
LARGE (30 Days \| 15GB)	238	4,942	5,180
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	193	3,278	3,471
Medium Data Pack	72	2,574	2,646
MEDIUM (30 Days \| 4GB)	132	1,932	2,064
Large Data Pack	51	1,695	1,746
EXTRA LARGE (365 Days \| 32GB Per Month)	788	923	1,711
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	90	1,528	1,618
Small Data Pack	38	1,543	1,581
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per 30 Days)	126	688	814
International Roaming Add-On (Data Only)	31	657	688
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	660	2	662
EXTRA LARGE (30 Days \| 32GB)	16	526	542
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	27	488	515
SMALL (365 Days \| 1.5GB Per 30 Days)	145	342	487
LARGE (365 Days \| 15GB Per Month)	140	296	436
International Calls Add-On	30	386	416
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	282	70	352
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	277	339

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,801,720, up +30.5% YoY.
FYTD Total Plans 34,998, up +24.5% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 14,916, +9.7% YoY.
Active base at 25 Aug 2026: 74,709 customers.

Needs Attention

Yesterday Gross Sales NZ$82,772, +25.3% vs same day LY.
MTD Gross Sales NZ$654,691, -25.5% YoY.
MTD & FYTD Vouchers Bought count -45.5% / +8.1% YoY.

Active Base — as of 2026-08-25 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,709

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,572

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,090

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-25

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 25 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 25 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 25 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

9 -52.6%

LY: 19

Top TY: One NZ (6)

Top LY: One NZ (8)

PORT-INS MTD

547 -2%

LY: 558

Top TY: One NZ (170)

Top LY: One NZ (175)

PORT-INS FYTD

1,246 -22.2%

LY: 1,602

Top TY: One NZ (391)

Top LY: One NZ (487)

PORT-INS LIFETIME

98,710

Top: One NZ (27,277)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	170	175	-2.9%
2degrees	116	108	+7.4%
Spark	92	109	-15.6%
Skinny	87	98	-11.2%
2degrees NextGen Mobile	13	21	-38.1%
Mighty Mobile	14	9	+55.6%
Warehouse	8	9	-11.1%
MyRepublic Mobile	9	4	+125%
Mercury Mobile	7	6	+16.7%
Telsim NZ	12	0	n/a
Slingshot NextGen Mobile	5	3	+66.7%
Contact Mobile	4	4	+0%
Nova Energy Mobile	2	4	-50%
Kiwi Mobile	6	0	n/a
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	391	487	-19.7%
Spark	229	345	-33.6%
2degrees	248	308	-19.5%
Skinny	209	262	-20.2%
2degrees NextGen Mobile	26	67	-61.2%
Mighty Mobile	32	26	+23.1%
Warehouse	17	26	-34.6%
MyRepublic Mobile	14	15	-6.7%
Mercury Mobile	13	14	-7.1%
Telsim NZ	26	0	n/a
Contact Mobile	13	13	+0%
Nova Energy Mobile	9	11	-18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	8	6	+33.3%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.