Kogan Mobile NZ — Daily Sales Report

Yesterday — Saturday, 12 September 2026

TOTAL PLANS

681 +17%

LY: 582

Top-Up + Vouchers Bought

TY Top-Up 530 · VB 151

Excludes voucher redemptions: 145 (LY 156)

TOP-UP PLANS (ADYEN)

530 +11.8%

LY: 474

TY New: 25 · Existing: 505

LY New: 30 · Existing: 444

VOUCHERS BOUGHT

151 +39.8%

LY: 108

TY NZ$26,603 gross

LY NZ$10,404 gross

GROSS SALES (Inc GST)

NZ$46,050 +23.7%

LY: NZ$37,238

TY: TopUp NZ$19,447 + Voucher NZ$26,603

Excludes voucher redemptions: NZ$27,382 (LY NZ$24,010)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 12 September 2026 vs Friday, 12 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	530	474	+11.8%
New (Top-Up)	25	30	-16.7%
Existing (Top-Up)	505	444	+13.7%
Vouchers Bought	151	108	+39.8%
New (Voucher Bought) - count (est.)	42	28	+50%
New (Voucher Bought) - gross (est.)	NZ$6,267	NZ$1,691	+270.6%
Existing (Voucher Bought) - count (est.)	109	80	+36.2%
Existing (Voucher Bought) - gross (est.)	NZ$20,336	NZ$8,713	+133.4%
TOTAL PLANS	681	582	+17%
Top-Up Sales	NZ$19,447	NZ$26,834	-27.5%
Voucher Sales	NZ$26,603	NZ$10,404	+155.7%
GROSS SALES (Inc GST)	NZ$46,050	NZ$37,238	+23.7%
Voucher Plans Redeemed (excluded)	145	156	-7.1%
Redeemed New / Existing	40	41	-2.4%
Voucher Redemption Value (excluded)	NZ$27,382	NZ$24,010	+14%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	14	111	125
LARGE (30 Days \| 15GB)	3	85	88
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	72	74
LARGE (365 Days \| 15GB Per Month)	15	32	47
MEDIUM (30 Days \| 4GB)	1	34	35
LARGE (365 Days \| 15GB Per Month) BTL	5	29	34
EXTRA LARGE (365 Days \| 32GB Per Month)	3	30	33
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	32	33
Small Data Pack	0	31	31
Medium Data Pack	2	29	31
Large Data Pack	0	25	25
LARGE (Monthly \| 15GB)	9	15	24

Month to Date (to 12 Sep 2026)

TOTAL PLANS

9,171 +19.8%

LY: 7,657

Top-Up + Vouchers Bought

TY Top-Up 6,283 · VB 2,888

Excludes voucher redemptions: 1,932 (LY 2,129)

TOP-UP PLANS (ADYEN)

6,283 +6.9%

LY: 5,878

TY New: 435 · Existing: 5,848

LY New: 396 · Existing: 5,482

VOUCHERS BOUGHT

2,888 +62.3%

LY: 1,779

TY NZ$524,379 gross

LY NZ$171,337 gross

GROSS SALES (Inc GST)

NZ$769,446 +64.3%

LY: NZ$468,259

TY: TopUp NZ$245,067 + Voucher NZ$524,379

Excludes voucher redemptions: NZ$350,537 (LY NZ$322,438)

Active Base — as of 2026-09-12 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,682

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,400

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,207

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-12

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,888 (NZ$524,379) · LY 1,779 (NZ$171,337) · YoY count +62.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	6,283	5,878	+6.9%
New (Top-Up)	435	396	+9.8%
Existing (Top-Up)	5,848	5,482	+6.7%
Vouchers Bought	2,888	1,779	+62.3%
New (Voucher Bought) - count (est.)	885	545	+62.4%
New (Voucher Bought) - gross (est.)	NZ$131,886	NZ$46,306	+184.8%
Existing (Voucher Bought) - count (est.)	2,003	1,234	+62.3%
Existing (Voucher Bought) - gross (est.)	NZ$392,493	NZ$125,031	+213.9%
TOTAL PLANS	9,171	7,657	+19.8%
Top-Up Sales	NZ$245,067	NZ$296,922	-17.5%
Voucher Sales	NZ$524,379	NZ$171,337	+206.1%
GROSS SALES (Inc GST)	NZ$769,446	NZ$468,259	+64.3%
Voucher Plans Redeemed (excluded)	1,932	2,129	-9.3%
Redeemed New / Existing	592	652	-9.2%
Voucher Redemption Value (excluded)	NZ$350,537	NZ$322,438	+8.7%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	245	1,313	1,558
LARGE (30 Days \| 15GB)	42	1,010	1,052
LARGE (365 Days \| 15GB Per Month)	178	510	688
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	30	583	613
Medium Data Pack	22	455	477
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	29	406	435
EXTRA LARGE (365 Days \| 32GB Per Month)	104	329	433
MEDIUM (30 Days \| 4GB)	17	404	421
Large Data Pack	9	328	337
Small Data Pack	7	320	327
LARGE (365 Days \| 15GB Per Month) BTL	40	275	315
LARGE (Monthly \| 15GB)	89	202	291
LARGE (365 Days \| 15GB Per 30 Days)	20	219	239
International Roaming Add-On (Data Only)	4	150	154
SMALL (365 Days \| 1.5GB Per 30 Days)	37	104	141
EXTRA LARGE (30 Days \| 32GB)	6	125	131
International Roaming Add-On (Calls & Data)	6	124	130
International Calls Add-On	5	124	129
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	113	0	113
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	4	72	76

Financial Year to Date (2026-07-01 to 12 Sep 2026)

TOTAL PLANS

49,048 +21.9%

LY: 40,224

Top-Up + Vouchers Bought

TY Top-Up 39,646 · VB 9,402

Excludes voucher redemptions: 7,377 (LY 8,301)

TOP-UP PLANS (ADYEN)

39,646 +23.4%

LY: 32,140

TY New: 2,412 · Existing: 37,234

LY New: 2,150 · Existing: 29,990

VOUCHERS BOUGHT

9,402 +16.3%

LY: 8,084

TY NZ$1,575,544 gross

LY NZ$1,150,625 gross

GROSS SALES (Inc GST)

NZ$2,970,061 +30%

LY: NZ$2,285,344

TY: TopUp NZ$1,394,517 + Voucher NZ$1,575,544

Excludes voucher redemptions: NZ$1,195,799 (LY NZ$1,285,284)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 9,402 (NZ$1,575,544) · LY 8,084 (NZ$1,150,625) · YoY count +16.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	39,646	32,140	+23.4%
New (Top-Up)	2,412	2,150	+12.2%
Existing (Top-Up)	37,234	29,990	+24.2%
Vouchers Bought	9,402	8,084	+16.3%
New (Voucher Bought) - count (est.)	4,100	3,765	+8.9%
New (Voucher Bought) - gross (est.)	NZ$554,607	NZ$450,910	+23%
Existing (Voucher Bought) - count (est.)	5,302	4,319	+22.8%
Existing (Voucher Bought) - gross (est.)	NZ$1,020,937	NZ$699,715	+45.9%
TOTAL PLANS	49,048	40,224	+21.9%
Top-Up Sales	NZ$1,394,517	NZ$1,134,719	+22.9%
Voucher Sales	NZ$1,575,544	NZ$1,150,625	+36.9%
GROSS SALES (Inc GST)	NZ$2,970,061	NZ$2,285,344	+30%
Voucher Plans Redeemed (excluded)	7,377	8,301	-11.1%
Redeemed New / Existing	3,217	3,866	-16.8%
Voucher Redemption Value (excluded)	NZ$1,195,799	NZ$1,285,284	-7%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,127	8,348	9,475
LARGE (30 Days \| 15GB)	309	6,522	6,831
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	239	4,162	4,401
Medium Data Pack	100	3,314	3,414
MEDIUM (30 Days \| 4GB)	161	2,593	2,754
EXTRA LARGE (365 Days \| 32GB Per Month)	951	1,543	2,494
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	141	2,153	2,294
Large Data Pack	64	2,218	2,282
Small Data Pack	50	2,062	2,112
LARGE (365 Days \| 15GB Per Month)	377	1,290	1,667
LARGE (365 Days \| 15GB Per 30 Days)	169	1,128	1,297
International Roaming Add-On (Calls & Data)	48	1,030	1,078
International Roaming Add-On (Data Only)	39	887	926
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	867	2	869
EXTRA LARGE (30 Days \| 32GB)	23	713	736
SMALL (365 Days \| 1.5GB Per 30 Days)	202	509	711
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	31	622	653
International Calls Add-On	38	595	633
LARGE (Monthly \| 15GB)	170	413	583
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,970,061, up +30% YoY.
FYTD Total Plans 49,048, up +21.9% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 9,171, +19.8% YoY.
Active base at 12 Sep 2026: 74,682 customers.

Needs Attention

Yesterday Gross Sales NZ$46,050, +23.7% vs same day LY.
MTD Gross Sales NZ$769,446, +64.3% YoY.
MTD & FYTD Vouchers Bought count +62.3% / +16.3% YoY.

Active Base — as of 2026-09-12 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,682

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,400

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,207

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-12

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 12 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 12 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 12 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

16 +6.7%

LY: 15

Top TY: Spark (5)

Top LY: One NZ (6)

PORT-INS MTD

324 +14.5%

LY: 283

Top TY: One NZ (101)

Top LY: One NZ (110)

PORT-INS FYTD

1,707 -16.5%

LY: 2,045

Top TY: One NZ (541)

Top LY: One NZ (656)

PORT-INS LIFETIME

99,190

Top: One NZ (27,434)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	101	110	-8.2%
2degrees	85	62	+37.1%
Spark	57	49	+16.3%
Skinny	41	31	+32.3%
Mighty Mobile	14	5	+180%
2degrees NextGen Mobile	6	7	-14.3%
Warehouse	7	5	+40%
Telsim NZ	6	0	n/a
Mercury Mobile	2	4	-50%
Megatel	0	4	-100%
MyRepublic Mobile	2	2	+0%
Contact Mobile	2	0	n/a
Nova Energy Mobile	0	2	-100%
NOW NZ Mobile	1	0	n/a
Slingshot NextGen Mobile	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	541	656	-17.5%
Spark	311	435	-28.5%
2degrees	350	395	-11.4%
Skinny	265	316	-16.1%
2degrees NextGen Mobile	34	78	-56.4%
Mighty Mobile	54	36	+50%
Warehouse	27	32	-15.6%
Telsim NZ	40	0	n/a
MyRepublic Mobile	18	17	+5.9%
Mercury Mobile	16	18	-11.1%
Contact Mobile	15	14	+7.1%
Nova Energy Mobile	13	13	+0%
Slingshot NextGen Mobile	8	10	-20%
Kiwi Mobile	10	7	+42.9%
Megatel	0	12	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.