Kogan Mobile NZ — Daily Sales Report

Yesterday — Sunday, 12 July 2026

TOTAL PLANS

563 +47.8%

LY: 381

Top-Up + Vouchers Bought

TY Top-Up 481 · VB 82

Excludes voucher redemptions: 45 (LY 77)

TOP-UP PLANS (ADYEN)

481 +48.5%

LY: 324

TY New: 23 · Existing: 458

LY New: 16 · Existing: 308

VOUCHERS BOUGHT

82 +43.9%

LY: 57

TY NZ$8,558 gross

LY NZ$1,880 gross

GROSS SALES (Inc GST)

NZ$22,679 +110.4%

LY: NZ$10,781

TY: TopUp NZ$14,121 + Voucher NZ$8,558

Excludes voucher redemptions: NZ$5,314 (LY NZ$11,202)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 12 July 2026 vs Saturday, 12 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	481	324	+48.5%
New (Top-Up)	23	16	+43.8%
Existing (Top-Up)	458	308	+48.7%
Vouchers Bought	82	57	+43.9%
New (Voucher Bought) - count (est.)	31	42	-26.2%
New (Voucher Bought) - gross (est.)	NZ$2,234	NZ$1,568	+42.5%
Existing (Voucher Bought) - count (est.)	51	15	+240%
Existing (Voucher Bought) - gross (est.)	NZ$6,324	NZ$312	+1925%
TOTAL PLANS	563	381	+47.8%
Top-Up Sales	NZ$14,121	NZ$8,901	+58.6%
Voucher Sales	NZ$8,558	NZ$1,880	+355.2%
GROSS SALES (Inc GST)	NZ$22,679	NZ$10,781	+110.4%
Voucher Plans Redeemed (excluded)	45	77	-41.6%
Redeemed New / Existing	17	57	-70.2%
Voucher Redemption Value (excluded)	NZ$5,314	NZ$11,202	-52.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	9	103	112
LARGE (30 Days \| 15GB)	4	75	79
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	6	62	68
MEDIUM (30 Days \| 4GB)	4	36	40
Large Data Pack	0	36	36
Medium Data Pack	0	32	32
Small Data Pack	0	27	27
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	21	23
International Roaming Add-On (Calls & Data)	0	18	18
LARGE (365 Days \| 15GB Per Month)	5	8	13
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	3	10	13
EXTRA LARGE (30 Days \| 32GB)	0	11	11

Month to Date (to 12 Jul 2026)

TOTAL PLANS

7,120 +30.2%

LY: 5,470

Top-Up + Vouchers Bought

TY Top-Up 6,119 · VB 1,001

Excludes voucher redemptions: 870 (LY 964)

TOP-UP PLANS (ADYEN)

6,119 +28.3%

LY: 4,768

TY New: 387 · Existing: 5,732

LY New: 309 · Existing: 4,459

VOUCHERS BOUGHT

1,001 +42.6%

LY: 702

TY NZ$98,523 gross

LY NZ$28,714 gross

GROSS SALES (Inc GST)

NZ$293,200 +92.1%

LY: NZ$152,667

TY: TopUp NZ$194,677 + Voucher NZ$98,523

Excludes voucher redemptions: NZ$99,173 (LY NZ$130,212)

Active Base — as of 2026-07-12 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,243

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,197

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,743

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-12

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,001 (NZ$98,523) · LY 702 (NZ$28,714) · YoY count +42.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	6,119	4,768	+28.3%
New (Top-Up)	387	309	+25.2%
Existing (Top-Up)	5,732	4,459	+28.5%
Vouchers Bought	1,001	702	+42.6%
New (Voucher Bought) - count (est.)	445	537	-17.1%
New (Voucher Bought) - gross (est.)	NZ$32,971	NZ$22,539	+46.3%
Existing (Voucher Bought) - count (est.)	556	165	+237%
Existing (Voucher Bought) - gross (est.)	NZ$65,552	NZ$6,175	+961.6%
TOTAL PLANS	7,120	5,470	+30.2%
Top-Up Sales	NZ$194,677	NZ$123,953	+57.1%
Voucher Sales	NZ$98,523	NZ$28,714	+243.1%
GROSS SALES (Inc GST)	NZ$293,200	NZ$152,667	+92.1%
Voucher Plans Redeemed (excluded)	870	964	-9.8%
Redeemed New / Existing	387	738	-47.6%
Voucher Redemption Value (excluded)	NZ$99,173	NZ$130,212	-23.8%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	170	1,265	1,435
LARGE (30 Days \| 15GB)	53	960	1,013
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	35	676	711
Medium Data Pack	19	551	570
Large Data Pack	10	391	401
MEDIUM (30 Days \| 4GB)	18	367	385
Small Data Pack	8	337	345
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	22	260	282
International Roaming Add-On (Calls & Data)	11	210	221
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	36	175	211
LARGE (365 Days \| 15GB Per Month)	66	102	168
LARGE (365 Days \| 15GB Per 30 Days)	16	141	157
EXTRA LARGE (365 Days \| 32GB Per Month)	29	119	148
International Roaming Add-On (Data Only)	8	132	140
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	84	40	124
International Calls Add-On	7	115	122
EXTRA LARGE (30 Days \| 32GB)	5	112	117
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	105	0	105
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	5	95	100
SMALL (365 Days \| 1.5GB Per 30 Days)	22	56	78

Financial Year to Date (2026-07-01 to 12 Jul 2026)

TOTAL PLANS

7,120 +30.2%

LY: 5,470

Top-Up + Vouchers Bought

TY Top-Up 6,119 · VB 1,001

Excludes voucher redemptions: 870 (LY 964)

TOP-UP PLANS (ADYEN)

6,119 +28.3%

LY: 4,768

TY New: 387 · Existing: 5,732

LY New: 309 · Existing: 4,459

VOUCHERS BOUGHT

1,001 +42.6%

LY: 702

TY NZ$98,523 gross

LY NZ$28,714 gross

GROSS SALES (Inc GST)

NZ$293,200 +92.1%

LY: NZ$152,667

TY: TopUp NZ$194,677 + Voucher NZ$98,523

Excludes voucher redemptions: NZ$99,173 (LY NZ$130,212)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 1,001 (NZ$98,523) · LY 702 (NZ$28,714) · YoY count +42.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	6,119	4,768	+28.3%
New (Top-Up)	387	309	+25.2%
Existing (Top-Up)	5,732	4,459	+28.5%
Vouchers Bought	1,001	702	+42.6%
New (Voucher Bought) - count (est.)	445	537	-17.1%
New (Voucher Bought) - gross (est.)	NZ$32,971	NZ$22,539	+46.3%
Existing (Voucher Bought) - count (est.)	556	165	+237%
Existing (Voucher Bought) - gross (est.)	NZ$65,552	NZ$6,175	+961.6%
TOTAL PLANS	7,120	5,470	+30.2%
Top-Up Sales	NZ$194,677	NZ$123,953	+57.1%
Voucher Sales	NZ$98,523	NZ$28,714	+243.1%
GROSS SALES (Inc GST)	NZ$293,200	NZ$152,667	+92.1%
Voucher Plans Redeemed (excluded)	870	964	-9.8%
Redeemed New / Existing	387	738	-47.6%
Voucher Redemption Value (excluded)	NZ$99,173	NZ$130,212	-23.8%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	170	1,265	1,435
LARGE (30 Days \| 15GB)	53	960	1,013
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	35	676	711
Medium Data Pack	19	551	570
Large Data Pack	10	391	401
MEDIUM (30 Days \| 4GB)	18	367	385
Small Data Pack	8	337	345
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	22	260	282
International Roaming Add-On (Calls & Data)	11	210	221
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	36	175	211
LARGE (365 Days \| 15GB Per Month)	66	102	168
LARGE (365 Days \| 15GB Per 30 Days)	16	141	157
EXTRA LARGE (365 Days \| 32GB Per Month)	29	119	148
International Roaming Add-On (Data Only)	8	132	140
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	84	40	124
International Calls Add-On	7	115	122
EXTRA LARGE (30 Days \| 32GB)	5	112	117
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	105	0	105
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	5	95	100
SMALL (365 Days \| 1.5GB Per 30 Days)	22	56	78

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$293,200, up +92.1% YoY.
FYTD Total Plans 7,120, up +30.2% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 7,120, +30.2% YoY.
Active base at 12 Jul 2026: 74,243 customers.

Needs Attention

Yesterday Gross Sales NZ$22,679, +110.4% vs same day LY.
MTD Gross Sales NZ$293,200, +92.1% YoY.
MTD & FYTD Vouchers Bought count +42.6% / +42.6% YoY.

Active Base — as of 2026-07-12 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,243

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,197

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,743

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-12

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 12 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 12 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 12 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

4 -90.5%

LY: 42

Top TY: Skinny (1)

Top LY: One NZ (16)

PORT-INS MTD

182 -59.6%

LY: 450

Top TY: One NZ (49)

Top LY: One NZ (136)

PORT-INS FYTD

182 -59.6%

LY: 450

Top TY: One NZ (49)

Top LY: One NZ (136)

PORT-INS LIFETIME

97,611

Top: One NZ (26,924)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	49	136	-64%
Spark	42	87	-51.7%
2degrees	31	85	-63.5%
Skinny	40	71	-43.7%
2degrees NextGen Mobile	3	26	-88.5%
Warehouse	4	8	-50%
Mighty Mobile	2	8	-75%
MyRepublic Mobile	2	8	-75%
Slingshot NextGen Mobile	2	5	-60%
Telsim NZ	5	0	n/a
Mercury Mobile	1	4	-75%
Kiwi Mobile	0	4	-100%
Contact Mobile	0	3	-100%
Megatel	0	2	-100%
Nova Energy Mobile	0	2	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	49	136	-64%
Spark	42	87	-51.7%
2degrees	31	85	-63.5%
Skinny	40	71	-43.7%
2degrees NextGen Mobile	3	26	-88.5%
Warehouse	4	8	-50%
Mighty Mobile	2	8	-75%
MyRepublic Mobile	2	8	-75%
Slingshot NextGen Mobile	2	5	-60%
Mercury Mobile	1	4	-75%
Telsim NZ	5	0	n/a
Kiwi Mobile	0	4	-100%
Contact Mobile	0	3	-100%
Megatel	0	2	-100%
Nova Energy Mobile	0	2	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.