Kogan Mobile NZ — Daily Sales Report

Yesterday — Sunday, 23 August 2026

TOTAL PLANS

526 -13.2%

LY: 606

Top-Up + Vouchers Bought

TY Top-Up 490 · VB 36

Excludes voucher redemptions: 78 (LY 154)

TOP-UP PLANS (ADYEN)

490 +1%

LY: 485

TY New: 32 · Existing: 458

LY New: 33 · Existing: 452

VOUCHERS BOUGHT

36 -70.2%

LY: 121

TY NZ$3,385 gross

LY NZ$21,895 gross

GROSS SALES (Inc GST)

NZ$25,190 -42.7%

LY: NZ$43,977

TY: TopUp NZ$21,805 + Voucher NZ$3,385

Excludes voucher redemptions: NZ$12,176 (LY NZ$28,003)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 23 August 2026 vs Saturday, 23 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	490	485	+1%
New (Top-Up)	32	33	-3%
Existing (Top-Up)	458	452	+1.3%
Vouchers Bought	36	121	-70.2%
New (Voucher Bought) - count (est.)	19	42	-54.8%
New (Voucher Bought) - gross (est.)	NZ$1,454	NZ$5,983	-75.7%
Existing (Voucher Bought) - count (est.)	17	79	-78.5%
Existing (Voucher Bought) - gross (est.)	NZ$1,931	NZ$15,912	-87.9%
TOTAL PLANS	526	606	-13.2%
Top-Up Sales	NZ$21,805	NZ$22,082	-1.3%
Voucher Sales	NZ$3,385	NZ$21,895	-84.5%
GROSS SALES (Inc GST)	NZ$25,190	NZ$43,977	-42.7%
Voucher Plans Redeemed (excluded)	78	154	-49.4%
Redeemed New / Existing	42	53	-20.8%
Voucher Redemption Value (excluded)	NZ$12,176	NZ$28,003	-56.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	13	114	127
LARGE (30 Days \| 15GB)	9	76	85
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	46	49
MEDIUM (30 Days \| 4GB)	2	44	46
Medium Data Pack	2	35	37
EXTRA LARGE (365 Days \| 32GB Per Month)	17	19	36
LARGE (365 Days \| 15GB Per 30 Days)	0	32	32
Large Data Pack	1	30	31
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	26	28
Small Data Pack	1	20	21
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	18	0	18
International Roaming Add-On (Data Only)	1	16	17

Month to Date (to 23 Aug 2026)

TOTAL PLANS

13,036 +6.8%

LY: 12,204

Top-Up + Vouchers Bought

TY Top-Up 12,139 · VB 897

Excludes voucher redemptions: 1,565 (LY 1,909)

TOP-UP PLANS (ADYEN)

12,139 +24%

LY: 9,788

TY New: 709 · Existing: 11,430

LY New: 701 · Existing: 9,087

VOUCHERS BOUGHT

897 -62.9%

LY: 2,416

TY NZ$55,490 gross

LY NZ$445,090 gross

GROSS SALES (Inc GST)

NZ$477,773 -36.5%

LY: NZ$752,082

TY: TopUp NZ$422,283 + Voucher NZ$55,490

Excludes voucher redemptions: NZ$234,901 (LY NZ$311,108)

Active Base — as of 2026-08-23 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,708

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,600

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,980

Prior month-end (2026-07): 10,704

SNAPSHOT AS-OF

2026-08-23

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 897 (NZ$55,490) · LY 2,416 (NZ$445,090) · YoY count -62.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	12,139	9,788	+24%
New (Top-Up)	709	701	+1.1%
Existing (Top-Up)	11,430	9,087	+25.8%
Vouchers Bought	897	2,416	-62.9%
New (Voucher Bought) - count (est.)	540	1,276	-57.7%
New (Voucher Bought) - gross (est.)	NZ$29,533	NZ$193,153	-84.7%
Existing (Voucher Bought) - count (est.)	357	1,140	-68.7%
Existing (Voucher Bought) - gross (est.)	NZ$25,957	NZ$251,937	-89.7%
TOTAL PLANS	13,036	12,204	+6.8%
Top-Up Sales	NZ$422,283	NZ$306,992	+37.6%
Voucher Sales	NZ$55,490	NZ$445,090	-87.5%
GROSS SALES (Inc GST)	NZ$477,773	NZ$752,082	-36.5%
Voucher Plans Redeemed (excluded)	1,565	1,909	-18%
Redeemed New / Existing	942	1,008	-6.5%
Voucher Redemption Value (excluded)	NZ$234,901	NZ$311,108	-24.5%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	350	2,587	2,937
LARGE (30 Days \| 15GB)	95	2,068	2,163
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	77	1,304	1,381
Medium Data Pack	21	998	1,019
MEDIUM (30 Days \| 4GB)	57	822	879
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	41	734	775
EXTRA LARGE (365 Days \| 32GB Per Month)	379	395	774
Large Data Pack	17	626	643
Small Data Pack	12	625	637
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (365 Days \| 15GB Per 30 Days)	65	326	391
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	304	1	305
International Roaming Add-On (Data Only)	11	287	298
EXTRA LARGE (30 Days \| 32GB)	4	220	224
SMALL (365 Days \| 1.5GB Per 30 Days)	63	154	217
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	9	179	188
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	8	86	94
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	57	11	68
MEDIUM (365 Days \| 4GB Per 30 Days)	21	39	60
International Calls Add-On	5	36	41

Financial Year to Date (2026-07-01 to 23 Aug 2026)

TOTAL PLANS

33,118 +24%

LY: 26,710

Top-Up + Vouchers Bought

TY Top-Up 28,553 · VB 4,565

Excludes voucher redemptions: 3,944 (LY 4,220)

TOP-UP PLANS (ADYEN)

28,553 +28%

LY: 22,311

TY New: 1,691 · Existing: 26,862

LY New: 1,504 · Existing: 20,807

VOUCHERS BOUGHT

4,565 +3.8%

LY: 4,399

TY NZ$699,095 gross

LY NZ$619,822 gross

GROSS SALES (Inc GST)

NZ$1,624,801 +29.6%

LY: NZ$1,253,636

TY: TopUp NZ$925,706 + Voucher NZ$699,095

Excludes voucher redemptions: NZ$566,573 (LY NZ$590,840)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 4,565 (NZ$699,095) · LY 4,399 (NZ$619,822) · YoY count +3.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	28,553	22,311	+28%
New (Top-Up)	1,691	1,504	+12.4%
Existing (Top-Up)	26,862	20,807	+29.1%
Vouchers Bought	4,565	4,399	+3.8%
New (Voucher Bought) - count (est.)	2,602	2,875	-9.5%
New (Voucher Bought) - gross (est.)	NZ$351,211	NZ$361,745	-2.9%
Existing (Voucher Bought) - count (est.)	1,963	1,524	+28.8%
Existing (Voucher Bought) - gross (est.)	NZ$347,884	NZ$258,077	+34.8%
TOTAL PLANS	33,118	26,710	+24%
Top-Up Sales	NZ$925,706	NZ$633,814	+46.1%
Voucher Sales	NZ$699,095	NZ$619,822	+12.8%
GROSS SALES (Inc GST)	NZ$1,624,801	NZ$1,253,636	+29.6%
Voucher Plans Redeemed (excluded)	3,944	4,220	-6.5%
Redeemed New / Existing	2,248	2,758	-18.5%
Voucher Redemption Value (excluded)	NZ$566,573	NZ$590,840	-4.1%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	776	6,036	6,812
LARGE (30 Days \| 15GB)	225	4,720	4,945
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	182	3,167	3,349
Medium Data Pack	70	2,479	2,549
MEDIUM (30 Days \| 4GB)	123	1,845	1,968
Large Data Pack	49	1,628	1,677
EXTRA LARGE (365 Days \| 32GB Per Month)	760	862	1,622
Small Data Pack	37	1,504	1,541
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	85	1,452	1,537
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per 30 Days)	118	624	742
International Roaming Add-On (Data Only)	30	625	655
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	630	1	631
EXTRA LARGE (30 Days \| 32GB)	15	504	519
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	24	467	491
SMALL (365 Days \| 1.5GB Per 30 Days)	137	317	454
International Calls Add-On	30	355	385
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	281	70	351
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	273	335
LARGE (365 Days \| 15GB Per Month)	129	203	332

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,624,801, up +29.6% YoY.
FYTD Total Plans 33,118, up +24% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 13,036, +6.8% YoY.
Active base at 23 Aug 2026: 74,708 customers.

Needs Attention

Yesterday Gross Sales NZ$25,190, -42.7% vs same day LY.
MTD Gross Sales NZ$477,773, -36.5% YoY.
MTD & FYTD Vouchers Bought count -62.9% / +3.8% YoY.

Active Base — as of 2026-08-23 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,708

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,600

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,980

Prior month-end (2026-07): 10,704

SNAPSHOT AS-OF

2026-08-23

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 23 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 23 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 23 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

8 -69.2%

LY: 26

Top TY: One NZ (3)

Top LY: 2degrees (11)

PORT-INS MTD

504 -3.4%

LY: 522

Top TY: One NZ (155)

Top LY: One NZ (162)

PORT-INS FYTD

1,203 -23.2%

LY: 1,566

Top TY: One NZ (376)

Top LY: One NZ (474)

PORT-INS LIFETIME

98,664

Top: One NZ (27,262)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	155	162	-4.3%
2degrees	111	102	+8.8%
Spark	82	104	-21.2%
Skinny	83	88	-5.7%
2degrees NextGen Mobile	12	20	-40%
Mighty Mobile	14	9	+55.6%
Warehouse	7	9	-22.2%
Mercury Mobile	7	5	+40%
MyRepublic Mobile	8	4	+100%
Contact Mobile	4	4	+0%
Telsim NZ	8	0	n/a
Slingshot NextGen Mobile	5	3	+66.7%
Kiwi Mobile	6	0	n/a
Nova Energy Mobile	2	4	-50%
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	376	474	-20.7%
Spark	219	340	-35.6%
2degrees	243	302	-19.5%
Skinny	205	252	-18.7%
2degrees NextGen Mobile	25	66	-62.1%
Mighty Mobile	32	26	+23.1%
Warehouse	16	26	-38.5%
MyRepublic Mobile	13	15	-13.3%
Contact Mobile	13	13	+0%
Mercury Mobile	13	13	+0%
Telsim NZ	22	0	n/a
Nova Energy Mobile	9	11	-18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	8	6	+33.3%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.