Kogan Mobile NZ — Daily Sales Report

Yesterday: Tuesday, 21 July 2026  |  Generated 22 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Tuesday, 21 July 2026

TOTAL PLANS
636 +39.2%
LY: 457
Top-Up + Vouchers Bought
TY Top-Up 504 · VB 132
Excludes voucher redemptions: 61 (LY 70)
TOP-UP PLANS (ADYEN)
504 +29.6%
LY: 389
TY New: 25 · Existing: 479
LY New: 22 · Existing: 367
VOUCHERS BOUGHT
132 +94.1%
LY: 68
TY NZ$26,465 gross
LY NZ$8,027 gross
GROSS SALES (Inc GST)
NZ$40,966 +144.3%
LY: NZ$16,769
TY: TopUp NZ$14,501 + Voucher NZ$26,465
Excludes voucher redemptions: NZ$9,545 (LY NZ$8,502)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 21 July 2026 vs Monday, 21 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)504389+29.6%
  New (Top-Up)2522+13.6%
  Existing (Top-Up)479367+30.5%
Vouchers Bought13268+94.1%
  New (Voucher Bought) - count (est.)6347+34%
  New (Voucher Bought) - gross (est.)NZ$8,421NZ$5,275+59.6%
  Existing (Voucher Bought) - count (est.)6921+228.6%
  Existing (Voucher Bought) - gross (est.)NZ$18,044NZ$2,752+555.7%
TOTAL PLANS636457+39.2%
Top-Up SalesNZ$14,501NZ$8,742+65.9%
Voucher SalesNZ$26,465NZ$8,027+229.7%
GROSS SALES (Inc GST)NZ$40,966NZ$16,769+144.3%
Voucher Plans Redeemed (excluded)6170-12.9%
  Redeemed New / Existing2948-39.6%
Voucher Redemption Value (excluded)NZ$9,545NZ$8,502+12.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)13124137
LARGE (30 Days | 15GB)48791
LARGE (30 Days | 15GB) Long Weekend Special NOSIM05959
Medium Data Pack04040
Large Data Pack43135
MEDIUM (30 Days | 4GB)03535
EXTRA LARGE (365 Days | 32GB Per Month)72128
Small Data Pack22022
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM02121
International Roaming Add-On (Calls & Data)11415
EXTRA LARGE (30 Days | 32GB) LWS NOSIM01111
LARGE (30 Days | 15GB) - $5 Starter Pack Offer10010

Month to Date (to 21 Jul 2026)

TOTAL PLANS
13,409 +39.1%
LY: 9,640
Top-Up + Vouchers Bought
TY Top-Up 10,875 · VB 2,534
Excludes voucher redemptions: 1,511 (LY 1,642)
TOP-UP PLANS (ADYEN)
10,875 +32%
LY: 8,240
TY New: 659 · Existing: 10,216
LY New: 556 · Existing: 7,684
VOUCHERS BOUGHT
2,534 +81%
LY: 1,400
TY NZ$429,115 gross
LY NZ$62,151 gross
GROSS SALES (Inc GST)
NZ$769,137 +175.8%
LY: NZ$278,888
TY: TopUp NZ$340,022 + Voucher NZ$429,115
Excludes voucher redemptions: NZ$188,745 (LY NZ$201,987)

Active Base — as of 2026-07-21 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,317
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,201
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,745
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-21
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,534 (NZ$429,115) · LY 1,400 (NZ$62,151) · YoY count +81% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)10,8758,240+32%
  New (Top-Up)659556+18.5%
  Existing (Top-Up)10,2167,684+33%
Vouchers Bought2,5341,400+81%
  New (Voucher Bought) - count (est.)1,2211,059+15.3%
  New (Voucher Bought) - gross (est.)NZ$157,165NZ$48,976+220.9%
  Existing (Voucher Bought) - count (est.)1,313341+285%
  Existing (Voucher Bought) - gross (est.)NZ$271,950NZ$13,175+1964.2%
TOTAL PLANS13,4099,640+39.1%
Top-Up SalesNZ$340,022NZ$216,737+56.9%
Voucher SalesNZ$429,115NZ$62,151+590.4%
GROSS SALES (Inc GST)NZ$769,137NZ$278,888+175.8%
Voucher Plans Redeemed (excluded)1,5111,642-8%
  Redeemed New / Existing7281,242-41.4%
Voucher Redemption Value (excluded)NZ$188,745NZ$201,987-6.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2982,2632,561
LARGE (30 Days | 15GB)791,7681,847
LARGE (30 Days | 15GB) Long Weekend Special NOSIM641,3041,368
Medium Data Pack35957992
MEDIUM (30 Days | 4GB)35671706
Large Data Pack23665688
Small Data Pack19584603
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM26395421
EXTRA LARGE (365 Days | 32GB Per Month)105284389
International Roaming Add-On (Calls & Data)20349369
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM49214263
LARGE (365 Days | 15GB Per 30 Days)26221247
International Roaming Add-On (Data Only)15225240
LARGE (365 Days | 15GB Per Month)98142240
International Calls Add-On17206223
MEDIUM (30 Days | 4GB) June/July 2026 Promo16249211
EXTRA LARGE (30 Days | 32GB)7191198
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1970197
EXTRA LARGE (30 Days | 32GB) LWS NOSIM9179188
SMALL (365 Days | 1.5GB Per 30 Days)38111149

Financial Year to Date (2026-07-01 to 21 Jul 2026)

TOTAL PLANS
13,409 +39.1%
LY: 9,640
Top-Up + Vouchers Bought
TY Top-Up 10,875 · VB 2,534
Excludes voucher redemptions: 1,511 (LY 1,642)
TOP-UP PLANS (ADYEN)
10,875 +32%
LY: 8,240
TY New: 659 · Existing: 10,216
LY New: 556 · Existing: 7,684
VOUCHERS BOUGHT
2,534 +81%
LY: 1,400
TY NZ$429,115 gross
LY NZ$62,151 gross
GROSS SALES (Inc GST)
NZ$769,137 +175.8%
LY: NZ$278,888
TY: TopUp NZ$340,022 + Voucher NZ$429,115
Excludes voucher redemptions: NZ$188,745 (LY NZ$201,987)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 2,534 (NZ$429,115) · LY 1,400 (NZ$62,151) · YoY count +81% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)10,8758,240+32%
  New (Top-Up)659556+18.5%
  Existing (Top-Up)10,2167,684+33%
Vouchers Bought2,5341,400+81%
  New (Voucher Bought) - count (est.)1,2211,059+15.3%
  New (Voucher Bought) - gross (est.)NZ$157,165NZ$48,976+220.9%
  Existing (Voucher Bought) - count (est.)1,313341+285%
  Existing (Voucher Bought) - gross (est.)NZ$271,950NZ$13,175+1964.2%
TOTAL PLANS13,4099,640+39.1%
Top-Up SalesNZ$340,022NZ$216,737+56.9%
Voucher SalesNZ$429,115NZ$62,151+590.4%
GROSS SALES (Inc GST)NZ$769,137NZ$278,888+175.8%
Voucher Plans Redeemed (excluded)1,5111,642-8%
  Redeemed New / Existing7281,242-41.4%
Voucher Redemption Value (excluded)NZ$188,745NZ$201,987-6.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2982,2632,561
LARGE (30 Days | 15GB)791,7681,847
LARGE (30 Days | 15GB) Long Weekend Special NOSIM641,3041,368
Medium Data Pack35957992
MEDIUM (30 Days | 4GB)35671706
Large Data Pack23665688
Small Data Pack19584603
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM26395421
EXTRA LARGE (365 Days | 32GB Per Month)105284389
International Roaming Add-On (Calls & Data)20349369
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM49214263
LARGE (365 Days | 15GB Per 30 Days)26221247
International Roaming Add-On (Data Only)15225240
LARGE (365 Days | 15GB Per Month)98142240
International Calls Add-On17206223
MEDIUM (30 Days | 4GB) June/July 2026 Promo16249211
EXTRA LARGE (30 Days | 32GB)7191198
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1970197
EXTRA LARGE (30 Days | 32GB) LWS NOSIM9179188
SMALL (365 Days | 1.5GB Per 30 Days)38111149

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$769,137, up +175.8% YoY.
  • FYTD Total Plans 13,409, up +39.1% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 13,409, +39.1% YoY.
  • Active base at 21 Jul 2026: 74,317 customers.

Needs Attention

  • Yesterday Gross Sales NZ$40,966, +144.3% vs same day LY.
  • MTD Gross Sales NZ$769,137, +175.8% YoY.
  • MTD & FYTD Vouchers Bought count +81% / +81% YoY.

Active Base — as of 2026-07-21 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,317
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,201
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,745
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-21
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 21 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 21 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 21 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
4 -89.7%
LY: 39
Top TY: One NZ (2)
Top LY: One NZ (10)
PORT-INS MTD
356 -53.6%
LY: 768
Top TY: One NZ (108)
Top LY: One NZ (231)
PORT-INS FYTD
356 -53.6%
LY: 768
Top TY: One NZ (108)
Top LY: One NZ (231)
PORT-INS LIFETIME
97,793
Top: One NZ (26,986)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ108231-53.2%
Spark71169-58%
2degrees61139-56.1%
Skinny69125-44.8%
2degrees NextGen Mobile537-86.5%
Warehouse815-46.7%
Mighty Mobile813-38.5%
MyRepublic Mobile49-55.6%
Telsim NZ100n/a
Contact Mobile45-20%
Mercury Mobile27-71.4%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile15-80%
Nova Energy Mobile23-33.3%
Zeronet Mobile02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ108231-53.2%
Spark71169-58%
2degrees61139-56.1%
Skinny69125-44.8%
2degrees NextGen Mobile537-86.5%
Warehouse815-46.7%
Mighty Mobile813-38.5%
MyRepublic Mobile49-55.6%
Telsim NZ100n/a
Contact Mobile45-20%
Mercury Mobile27-71.4%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile15-80%
Nova Energy Mobile23-33.3%
Zeronet Mobile02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.