Kogan Mobile NZ — Daily Sales Report

Yesterday — Monday, 14 September 2026

TOTAL PLANS

565 -6%

LY: 601

Top-Up + Vouchers Bought

TY Top-Up 464 · VB 101

Excludes voucher redemptions: 145 (LY 140)

TOP-UP PLANS (ADYEN)

464 -0.2%

LY: 465

TY New: 23 · Existing: 441

LY New: 22 · Existing: 443

VOUCHERS BOUGHT

101 -25.7%

LY: 136

TY NZ$11,058 gross

LY NZ$8,608 gross

GROSS SALES (Inc GST)

NZ$29,490 -10%

LY: NZ$32,752

TY: TopUp NZ$18,432 + Voucher NZ$11,058

Excludes voucher redemptions: NZ$26,614 (LY NZ$17,965)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 14 September 2026 vs Sunday, 14 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	464	465	-0.2%
New (Top-Up)	23	22	+4.5%
Existing (Top-Up)	441	443	-0.5%
Vouchers Bought	101	136	-25.7%
New (Voucher Bought) - count (est.)	36	21	+71.4%
New (Voucher Bought) - gross (est.)	NZ$3,685	NZ$1,069	+244.7%
Existing (Voucher Bought) - count (est.)	65	115	-43.5%
Existing (Voucher Bought) - gross (est.)	NZ$7,373	NZ$7,539	-2.2%
TOTAL PLANS	565	601	-6%
Top-Up Sales	NZ$18,432	NZ$24,144	-23.7%
Voucher Sales	NZ$11,058	NZ$8,608	+28.5%
GROSS SALES (Inc GST)	NZ$29,490	NZ$32,752	-10%
Voucher Plans Redeemed (excluded)	145	140	+3.6%
Redeemed New / Existing	51	22	+131.8%
Voucher Redemption Value (excluded)	NZ$26,614	NZ$17,965	+48.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	20	99	119
LARGE (30 Days \| 15GB)	3	96	99
LARGE (365 Days \| 15GB Per Month)	19	40	59
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	4	48	52
EXTRA LARGE (365 Days \| 32GB Per Month)	11	18	29
MEDIUM (30 Days \| 4GB)	2	24	26
Large Data Pack	0	26	26
Medium Data Pack	0	26	26
LARGE (365 Days \| 15GB Per Month) BTL	3	20	23
Small Data Pack	0	21	21
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	0	19	19
LARGE (365 Days \| 15GB Per 30 Days)	0	17	17

Month to Date (to 14 Sep 2026)

TOTAL PLANS

10,427 +17.5%

LY: 8,876

Top-Up + Vouchers Bought

TY Top-Up 7,242 · VB 3,185

Excludes voucher redemptions: 2,258 (LY 2,418)

TOP-UP PLANS (ADYEN)

7,242 +6.1%

LY: 6,824

TY New: 493 · Existing: 6,749

LY New: 447 · Existing: 6,377

VOUCHERS BOUGHT

3,185 +55.2%

LY: 2,052

TY NZ$570,574 gross

LY NZ$191,304 gross

GROSS SALES (Inc GST)

NZ$852,397 +58.5%

LY: NZ$537,678

TY: TopUp NZ$281,823 + Voucher NZ$570,574

Excludes voucher redemptions: NZ$410,077 (LY NZ$362,772)

Active Base — as of 2026-09-14 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,650

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,452

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,141

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-14

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,185 (NZ$570,574) · LY 2,052 (NZ$191,304) · YoY count +55.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	7,242	6,824	+6.1%
New (Top-Up)	493	447	+10.3%
Existing (Top-Up)	6,749	6,377	+5.8%
Vouchers Bought	3,185	2,052	+55.2%
New (Voucher Bought) - count (est.)	970	603	+60.9%
New (Voucher Bought) - gross (est.)	NZ$145,063	NZ$49,183	+194.9%
Existing (Voucher Bought) - count (est.)	2,215	1,449	+52.9%
Existing (Voucher Bought) - gross (est.)	NZ$425,511	NZ$142,121	+199.4%
TOTAL PLANS	10,427	8,876	+17.5%
Top-Up Sales	NZ$281,823	NZ$346,374	-18.6%
Voucher Sales	NZ$570,574	NZ$191,304	+198.3%
GROSS SALES (Inc GST)	NZ$852,397	NZ$537,678	+58.5%
Voucher Plans Redeemed (excluded)	2,258	2,418	-6.6%
Redeemed New / Existing	688	711	-3.2%
Voucher Redemption Value (excluded)	NZ$410,077	NZ$362,772	+13%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	286	1,522	1,808
LARGE (30 Days \| 15GB)	48	1,185	1,233
LARGE (365 Days \| 15GB Per Month)	214	619	833
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	41	694	735
Medium Data Pack	22	512	534
EXTRA LARGE (365 Days \| 32GB Per Month)	121	365	486
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	31	454	485
MEDIUM (30 Days \| 4GB)	20	455	475
Large Data Pack	9	376	385
LARGE (365 Days \| 15GB Per Month) BTL	45	323	368
Small Data Pack	7	359	366
LARGE (Monthly \| 15GB)	102	231	333
LARGE (365 Days \| 15GB Per 30 Days)	21	250	271
International Roaming Add-On (Data Only)	5	165	170
International Roaming Add-On (Calls & Data)	6	153	159
SMALL (365 Days \| 1.5GB Per 30 Days)	41	118	159
International Calls Add-On	6	146	152
EXTRA LARGE (30 Days \| 32GB)	6	142	148
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	122	0	122
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	4	87	91

Financial Year to Date (2026-07-01 to 14 Sep 2026)

TOTAL PLANS

50,304 +21.4%

LY: 41,443

Top-Up + Vouchers Bought

TY Top-Up 40,605 · VB 9,699

Excludes voucher redemptions: 7,703 (LY 8,590)

TOP-UP PLANS (ADYEN)

40,605 +22.7%

LY: 33,086

TY New: 2,470 · Existing: 38,135

LY New: 2,202 · Existing: 30,884

VOUCHERS BOUGHT

9,699 +16.1%

LY: 8,357

TY NZ$1,621,739 gross

LY NZ$1,170,592 gross

GROSS SALES (Inc GST)

NZ$3,053,012 +29.7%

LY: NZ$2,354,763

TY: TopUp NZ$1,431,273 + Voucher NZ$1,621,739

Excludes voucher redemptions: NZ$1,255,339 (LY NZ$1,325,618)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 9,699 (NZ$1,621,739) · LY 8,357 (NZ$1,170,592) · YoY count +16.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	40,605	33,086	+22.7%
New (Top-Up)	2,470	2,202	+12.2%
Existing (Top-Up)	38,135	30,884	+23.5%
Vouchers Bought	9,699	8,357	+16.1%
New (Voucher Bought) - count (est.)	4,173	3,819	+9.3%
New (Voucher Bought) - gross (est.)	NZ$564,896	NZ$450,226	+25.5%
Existing (Voucher Bought) - count (est.)	5,526	4,538	+21.8%
Existing (Voucher Bought) - gross (est.)	NZ$1,056,843	NZ$720,366	+46.7%
TOTAL PLANS	50,304	41,443	+21.4%
Top-Up Sales	NZ$1,431,273	NZ$1,184,171	+20.9%
Voucher Sales	NZ$1,621,739	NZ$1,170,592	+38.5%
GROSS SALES (Inc GST)	NZ$3,053,012	NZ$2,354,763	+29.7%
Voucher Plans Redeemed (excluded)	7,703	8,590	-10.3%
Redeemed New / Existing	3,314	3,925	-15.6%
Voucher Redemption Value (excluded)	NZ$1,255,339	NZ$1,325,618	-5.3%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,168	8,557	9,725
LARGE (30 Days \| 15GB)	315	6,697	7,012
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	250	4,273	4,523
Medium Data Pack	100	3,371	3,471
MEDIUM (30 Days \| 4GB)	164	2,644	2,808
EXTRA LARGE (365 Days \| 32GB Per Month)	969	1,578	2,547
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	143	2,201	2,344
Large Data Pack	64	2,266	2,330
Small Data Pack	50	2,101	2,151
LARGE (365 Days \| 15GB Per Month)	413	1,399	1,812
LARGE (365 Days \| 15GB Per 30 Days)	170	1,159	1,329
International Roaming Add-On (Calls & Data)	48	1,059	1,107
International Roaming Add-On (Data Only)	40	902	942
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	876	2	878
EXTRA LARGE (30 Days \| 32GB)	23	730	753
SMALL (365 Days \| 1.5GB Per 30 Days)	206	523	729
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	31	637	668
International Calls Add-On	39	617	656
LARGE (Monthly \| 15GB)	183	442	625
LARGE (365 Days \| 15GB Per Month) BTL	45	323	368

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$3,053,012, up +29.7% YoY.
FYTD Total Plans 50,304, up +21.4% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 10,427, +17.5% YoY.
Active base at 14 Sep 2026: 74,650 customers.

Needs Attention

Yesterday Gross Sales NZ$29,490, -10% vs same day LY.
MTD Gross Sales NZ$852,397, +58.5% YoY.
MTD & FYTD Vouchers Bought count +55.2% / +16.1% YoY.

Active Base — as of 2026-09-14 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,650

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,452

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,141

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-14

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 14 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 14 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 14 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

18 +125%

LY: 8

Top TY: 2degrees (5)

Top LY: Spark (3)

PORT-INS MTD

381 +25.7%

LY: 303

Top TY: One NZ (116)

Top LY: One NZ (117)

PORT-INS FYTD

1,764 -14.6%

LY: 2,065

Top TY: One NZ (556)

Top LY: One NZ (663)

PORT-INS LIFETIME

99,248

Top: One NZ (27,449)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	116	117	-0.9%
2degrees	100	66	+51.5%
Spark	71	54	+31.5%
Skinny	49	34	+44.1%
Mighty Mobile	14	5	+180%
2degrees NextGen Mobile	7	8	-12.5%
Warehouse	8	5	+60%
Mercury Mobile	3	4	-25%
Telsim NZ	7	0	n/a
Megatel	0	4	-100%
MyRepublic Mobile	2	2	+0%
Nova Energy Mobile	0	2	-100%
Slingshot NextGen Mobile	1	1	+0%
Contact Mobile	2	0	n/a
NOW NZ Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	556	663	-16.1%
Spark	325	440	-26.1%
2degrees	365	399	-8.5%
Skinny	273	319	-14.4%
2degrees NextGen Mobile	35	79	-55.7%
Mighty Mobile	54	36	+50%
Warehouse	28	32	-12.5%
Telsim NZ	41	0	n/a
MyRepublic Mobile	18	17	+5.9%
Mercury Mobile	17	18	-5.6%
Contact Mobile	15	14	+7.1%
Nova Energy Mobile	13	13	+0%
Slingshot NextGen Mobile	9	10	-10%
Kiwi Mobile	10	7	+42.9%
Megatel	0	12	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.