Kogan Mobile NZ — Daily Sales Report

Yesterday: Tuesday, 30 June 2026  |  Generated 01 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Tuesday, 30 June 2026

TOTAL PLANS
675 +38%
LY: 489
Top-Up + Vouchers Bought
TY Top-Up 558 · VB 117
Excludes voucher redemptions: 106 (LY 98)
TOP-UP PLANS (ADYEN)
558 +34.1%
LY: 416
TY New: 24 · Existing: 534
LY New: 27 · Existing: 389
VOUCHERS BOUGHT
117 +60.3%
LY: 73
TY NZ$8,953 gross
LY NZ$6,449 gross
GROSS SALES (Inc GST)
NZ$27,971 +65.8%
LY: NZ$16,870
TY: TopUp NZ$19,018 + Voucher NZ$8,953
Excludes voucher redemptions: NZ$11,376 (LY NZ$14,999)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 30 June 2026 vs Monday, 30 June 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)558416+34.1%
  New (Top-Up)2427-11.1%
  Existing (Top-Up)534389+37.3%
Vouchers Bought11773+60.3%
  New (Voucher Bought) - count (est.)4959-16.9%
  New (Voucher Bought) - gross (est.)NZ$3,037NZ$5,396-43.7%
  Existing (Voucher Bought) - count (est.)6814+385.7%
  Existing (Voucher Bought) - gross (est.)NZ$5,916NZ$1,053+461.8%
TOTAL PLANS675489+38%
Top-Up SalesNZ$19,018NZ$10,421+82.5%
Voucher SalesNZ$8,953NZ$6,449+38.8%
GROSS SALES (Inc GST)NZ$27,971NZ$16,870+65.8%
Voucher Plans Redeemed (excluded)10698+8.2%
  Redeemed New / Existing4479-44.3%
Voucher Redemption Value (excluded)NZ$11,376NZ$14,999-24.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)14117131
LARGE (30 Days | 15GB)4107111
Medium Data Pack15152
LARGE (30 Days | 15GB) Long Weekend Special NOSIM15051
Small Data Pack13940
MEDIUM (30 Days | 4GB)04040
Large Data Pack23537
LARGE (365 Days | 15GB Per Month)131427
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51520
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM21719
EXTRA LARGE (30 Days | 32GB) LWS NOSIM01818
International Roaming Add-On (Calls & Data)01616

Month to Date (to 30 Jun 2026)

TOTAL PLANS
18,097 +12.7%
LY: 16,063
Top-Up + Vouchers Bought
TY Top-Up 15,117 · VB 2,980
Excludes voucher redemptions: 2,786 (LY 2,447)
TOP-UP PLANS (ADYEN)
15,117 +23.5%
LY: 12,238
TY New: 814 · Existing: 14,303
LY New: 830 · Existing: 11,408
VOUCHERS BOUGHT
2,980 -22.1%
LY: 3,825
TY NZ$380,225 gross
LY NZ$675,200 gross
GROSS SALES (Inc GST)
NZ$877,871 -12%
LY: NZ$997,615
TY: TopUp NZ$497,646 + Voucher NZ$380,225
Excludes voucher redemptions: NZ$383,365 (LY NZ$377,066)

Active Base — as of 2026-06-30 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,197
Prior month-end (2026-05): 74,181
TOTAL 365-DAY ACTIVE PLANS
61,434
Prior month-end (2026-05): 61,348
TOTAL 30-DAY ACTIVE PLANS
10,610
Prior month-end (2026-05): 10,578
SNAPSHOT AS-OF
2026-06-30
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,980 (NZ$380,225) · LY 3,825 (NZ$675,200) · YoY count -22.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)15,11712,238+23.5%
  New (Top-Up)814830-1.9%
  Existing (Top-Up)14,30311,408+25.4%
Vouchers Bought2,9803,825-22.1%
  New (Voucher Bought) - count (est.)1,3532,821-52%
  New (Voucher Bought) - gross (est.)NZ$150,562NZ$468,091-67.8%
  Existing (Voucher Bought) - count (est.)1,6271,004+62.1%
  Existing (Voucher Bought) - gross (est.)NZ$229,663NZ$207,109+10.9%
TOTAL PLANS18,09716,063+12.7%
Top-Up SalesNZ$497,646NZ$322,415+54.3%
Voucher SalesNZ$380,225NZ$675,200-43.7%
GROSS SALES (Inc GST)NZ$877,871NZ$997,615-12%
Voucher Plans Redeemed (excluded)2,7862,447+13.9%
  Redeemed New / Existing1,2651,805-29.9%
Voucher Redemption Value (excluded)NZ$383,365NZ$377,066+1.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4263,3943,820
LARGE (30 Days | 15GB)1072,4702,577
LARGE (30 Days | 15GB) Long Weekend Special NOSIM941,5851,679
Medium Data Pack391,3261,365
LARGE (365 Days | 15GB Per Month)4927851,277
MEDIUM (30 Days | 4GB)469691,015
Large Data Pack19860879
Small Data Pack16823839
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM25626651
LARGE (Monthly | 15GB)188361549
International Roaming Add-On (Calls & Data)15390405
LARGE (365 Days | 15GB Per 30 Days)24371395
EXTRA LARGE (30 Days | 32GB) LWS NOSIM11298309
EXTRA LARGE (30 Days | 32GB)5284289
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2792281
International Roaming Add-On (Data Only)7267274
International Calls Add-On10253263
SMALL (365 Days | 1.5GB Per 30 Days)82152234
EXTRA LARGE (365 Days | 32GB Per Month)28126154
EXTRA LARGE (31 Days | 32GB) Monthly Promo10117127

Financial Year to Date (2025-07-01 to 30 Jun 2026)

TOTAL PLANS
258,158 +16.1%
LY: 222,388
Top-Up + Vouchers Bought
TY Top-Up 178,365 · VB 79,793
Excludes voucher redemptions: 78,367 (LY 64,318)
TOP-UP PLANS (ADYEN)
178,365 +17.9%
LY: 151,261
TY New: 11,753 · Existing: 166,612
LY New: 10,451 · Existing: 140,810
VOUCHERS BOUGHT
79,793 +12.2%
LY: 71,127
TY NZ$12,216,950 gross
LY NZ$10,701,104 gross
GROSS SALES (Inc GST)
NZ$19,253,663 +17.2%
LY: NZ$16,423,617
TY: TopUp NZ$7,036,713 + Voucher NZ$12,216,950
Excludes voucher redemptions: NZ$12,171,742 (LY NZ$9,811,986)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 79,793 (NZ$12,216,950) · LY 71,127 (NZ$10,701,104) · YoY count +12.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)178,365151,261+17.9%
  New (Top-Up)11,75310,451+12.5%
  Existing (Top-Up)166,612140,810+18.3%
Vouchers Bought79,79371,127+12.2%
  New (Voucher Bought) - count (est.)33,95540,678-16.5%
  New (Voucher Bought) - gross (est.)NZ$4,766,868NZ$5,576,987-14.5%
  Existing (Voucher Bought) - count (est.)45,83830,449+50.5%
  Existing (Voucher Bought) - gross (est.)NZ$7,450,082NZ$5,124,117+45.4%
TOTAL PLANS258,158222,388+16.1%
Top-Up SalesNZ$7,036,713NZ$5,722,513+23%
Voucher SalesNZ$12,216,950NZ$10,701,104+14.2%
GROSS SALES (Inc GST)NZ$19,253,663NZ$16,423,617+17.2%
Voucher Plans Redeemed (excluded)78,36764,318+21.8%
  Redeemed New / Existing33,34836,784-9.3%
Voucher Redemption Value (excluded)NZ$12,171,742NZ$9,811,986+24%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)6,06542,67348,738
LARGE BOGOF (365 Days | 15GB Per Month)14,03021,37235,402
LARGE (30 Days | 15GB)1,68331,18532,868
Medium Data Pack43614,24414,680
LARGE (365 Days | 15GB Per Month)5,0809,06414,144
MEDIUM (30 Days | 4GB)1,03013,02814,058
LARGE (30 Days | 15GB) Long Weekend Special NOSIM63712,72213,359
EXTRA LARGE (365 Days | 32GB Per Month)3,3216,2069,527
Large Data Pack2789,2009,478
Small Data Pack1518,3528,503
LARGE (365 Days | 15GB Per 30 Days)8196,4257,244
LARGE (Monthly | 15GB)2,2574,9637,220
International Roaming Add-On (Calls & Data)2876,4166,703
LARGE (30 Days | 15GB) - $5 Starter Pack Offer4,751324,783
International Roaming Add-On (Data Only)1464,4494,595
International Calls Add-On2303,8344,064
SMALL (365 Days | 1.5GB Per 30 Days)1,0272,5623,589
EXTRA LARGE (30 Days | 32GB)732,8872,960
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM1372,6122,749
EXTRA LARGE (30 Days | 32GB) LWS NOSIM1252,5802,705

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$19,253,663, up +17.2% YoY.
  • FYTD Total Plans 258,158, up +16.1% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 18,097, +12.7% YoY.
  • Active base at 30 Jun 2026: 74,197 customers.

Needs Attention

  • Yesterday Gross Sales NZ$27,971, +65.8% vs same day LY.
  • MTD Gross Sales NZ$877,871, -12% YoY.
  • MTD & FYTD Vouchers Bought count -22.1% / +12.2% YoY.

Active Base — as of 2026-06-30 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,197
Prior month-end (2026-05): 74,181
TOTAL 365-DAY ACTIVE PLANS
61,434
Prior month-end (2026-05): 61,348
TOTAL 30-DAY ACTIVE PLANS
10,610
Prior month-end (2026-05): 10,578
SNAPSHOT AS-OF
2026-06-30
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 30 Jun 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 30 Jun 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 30 Jun 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
10 -81.1%
LY: 53
Top TY: One NZ (3)
Top LY: Spark (18)
PORT-INS MTD
637 -45%
LY: 1,159
Top TY: One NZ (189)
Top LY: One NZ (340)
PORT-INS FYTD
18,369 -23%
LY: 23,841
Top TY: One NZ (6,028)
Top LY: One NZ (7,883)
PORT-INS LIFETIME
97,402
Top: One NZ (26,864)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ189340-44.4%
2degrees100255-60.8%
Spark113226-50%
Skinny154175-12%
Mighty Mobile2230-26.7%
2degrees NextGen Mobile936-75%
Warehouse1325-48%
Contact Mobile418-77.8%
Mercury Mobile812-33.3%
MyRepublic Mobile414-71.4%
Nova Energy Mobile47-42.9%
Kiwi Mobile46-33.3%
Megatel010-100%
Telsim NZ90n/a
Zeronet Mobile22+0%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ6,0287,883-23.5%
2degrees4,0124,724-15.1%
Spark3,3234,112-19.2%
Skinny2,4643,589-31.3%
2degrees NextGen Mobile616868-29%
Warehouse376672-44%
Mighty Mobile318216+47.2%
Contact Mobile255279-8.6%
MyRepublic Mobile179222-19.4%
Megatel137201-31.8%
Kiwi Mobile115203-43.3%
Mercury Mobile170121+40.5%
Slingshot NextGen Mobile95123-22.8%
Kiwi Mobile SPID0167-100%
Rocket Mobile0165-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.