Kogan Mobile NZ — Daily Sales Report

Yesterday — Thursday, 06 August 2026

TOTAL PLANS

544 +6%

LY: 513

Top-Up + Vouchers Bought

TY Top-Up 506 · VB 38

Excludes voucher redemptions: 65 (LY 52)

TOP-UP PLANS (ADYEN)

506 +17.1%

LY: 432

TY New: 13 · Existing: 493

LY New: 35 · Existing: 397

VOUCHERS BOUGHT

38 -53.1%

LY: 81

TY NZ$2,820 gross

LY NZ$16,038 gross

GROSS SALES (Inc GST)

NZ$18,037 -32.8%

LY: NZ$26,832

TY: TopUp NZ$15,217 + Voucher NZ$2,820

Excludes voucher redemptions: NZ$9,896 (LY NZ$7,653)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 06 August 2026 vs Wednesday, 06 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	506	432	+17.1%
New (Top-Up)	13	35	-62.9%
Existing (Top-Up)	493	397	+24.2%
Vouchers Bought	38	81	-53.1%
New (Voucher Bought) - count (est.)	26	48	-45.8%
New (Voucher Bought) - gross (est.)	NZ$1,941	NZ$7,486	-74.1%
Existing (Voucher Bought) - count (est.)	12	33	-63.6%
Existing (Voucher Bought) - gross (est.)	NZ$879	NZ$8,552	-89.7%
TOTAL PLANS	544	513	+6%
Top-Up Sales	NZ$15,217	NZ$10,794	+41%
Voucher Sales	NZ$2,820	NZ$16,038	-82.4%
GROSS SALES (Inc GST)	NZ$18,037	NZ$26,832	-32.8%
Voucher Plans Redeemed (excluded)	65	52	+25%
Redeemed New / Existing	45	31	+45.2%
Voucher Redemption Value (excluded)	NZ$9,896	NZ$7,653	+29.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	6	106	112
LARGE (30 Days \| 15GB)	2	84	86
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	62	65
Medium Data Pack	0	44	44
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	39	41
EXTRA LARGE (365 Days \| 32GB Per Month)	22	15	37
Large Data Pack	1	34	35
Small Data Pack	0	33	33
MEDIUM (30 Days \| 4GB)	4	21	25
International Roaming Add-On (Calls & Data)	0	21	21
International Roaming Add-On (Data Only)	0	18	18
EXTRA LARGE (30 Days \| 32GB)	0	13	13

Month to Date (to 06 Aug 2026)

TOTAL PLANS

3,331 +14.9%

LY: 2,898

Top-Up + Vouchers Bought

TY Top-Up 3,088 · VB 243

Excludes voucher redemptions: 458 (LY 360)

TOP-UP PLANS (ADYEN)

3,088 +23%

LY: 2,511

TY New: 160 · Existing: 2,928

LY New: 179 · Existing: 2,332

VOUCHERS BOUGHT

243 -37.2%

LY: 387

TY NZ$15,220 gross

LY NZ$73,022 gross

GROSS SALES (Inc GST)

NZ$109,481 -22.1%

LY: NZ$140,503

TY: TopUp NZ$94,261 + Voucher NZ$15,220

Excludes voucher redemptions: NZ$73,631 (LY NZ$51,911)

Active Base — as of 2026-08-06 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,691

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,611

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,734

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-06

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 243 (NZ$15,220) · LY 387 (NZ$73,022) · YoY count -37.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	3,088	2,511	+23%
New (Top-Up)	160	179	-10.6%
Existing (Top-Up)	2,928	2,332	+25.6%
Vouchers Bought	243	387	-37.2%
New (Voucher Bought) - count (est.)	158	281	-43.8%
New (Voucher Bought) - gross (est.)	NZ$9,372	NZ$47,246	-80.2%
Existing (Voucher Bought) - count (est.)	85	106	-19.8%
Existing (Voucher Bought) - gross (est.)	NZ$5,848	NZ$25,776	-77.3%
TOTAL PLANS	3,331	2,898	+14.9%
Top-Up Sales	NZ$94,261	NZ$67,481	+39.7%
Voucher Sales	NZ$15,220	NZ$73,022	-79.2%
GROSS SALES (Inc GST)	NZ$109,481	NZ$140,503	-22.1%
Voucher Plans Redeemed (excluded)	458	360	+27.2%
Redeemed New / Existing	297	261	+13.8%
Voucher Redemption Value (excluded)	NZ$73,631	NZ$51,911	+41.8%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	59	636	695
LARGE (30 Days \| 15GB)	27	530	557
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	14	321	335
Medium Data Pack	8	255	263
EXTRA LARGE (365 Days \| 32GB Per Month)	151	108	259
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	18	233	251
MEDIUM (30 Days \| 4GB)	15	191	206
Large Data Pack	8	178	186
Small Data Pack	4	172	176
International Roaming Add-On (Calls & Data)	4	102	106
International Roaming Add-On (Data Only)	4	70	74
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	70	0	70
EXTRA LARGE (30 Days \| 32GB)	2	59	61
SMALL (365 Days \| 1.5GB Per 30 Days)	9	45	54
LARGE (365 Days \| 15GB Per 30 Days)	11	43	54
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	2	41	43
International Calls Add-On	5	36	41
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	24	5	29
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	5	20	25
MEDIUM (365 Days \| 4GB Per 30 Days)	8	8	16

Financial Year to Date (2026-07-01 to 06 Aug 2026)

TOTAL PLANS

23,413 +34.5%

LY: 17,404

Top-Up + Vouchers Bought

TY Top-Up 19,502 · VB 3,911

Excludes voucher redemptions: 2,837 (LY 2,671)

TOP-UP PLANS (ADYEN)

19,502 +29.7%

LY: 15,034

TY New: 1,142 · Existing: 18,360

LY New: 982 · Existing: 14,052

VOUCHERS BOUGHT

3,911 +65%

LY: 2,370

TY NZ$658,825 gross

LY NZ$247,754 gross

GROSS SALES (Inc GST)

NZ$1,256,020 +95.6%

LY: NZ$642,058

TY: TopUp NZ$597,195 + Voucher NZ$658,825

Excludes voucher redemptions: NZ$405,303 (LY NZ$331,643)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,911 (NZ$658,825) · LY 2,370 (NZ$247,754) · YoY count +65% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	19,502	15,034	+29.7%
New (Top-Up)	1,142	982	+16.3%
Existing (Top-Up)	18,360	14,052	+30.7%
Vouchers Bought	3,911	2,370	+65%
New (Voucher Bought) - count (est.)	2,210	1,784	+23.9%
New (Voucher Bought) - gross (est.)	NZ$333,122	NZ$182,008	+83%
Existing (Voucher Bought) - count (est.)	1,701	586	+190.3%
Existing (Voucher Bought) - gross (est.)	NZ$325,703	NZ$65,746	+395.4%
TOTAL PLANS	23,413	17,404	+34.5%
Top-Up Sales	NZ$597,195	NZ$394,304	+51.5%
Voucher Sales	NZ$658,825	NZ$247,754	+165.9%
GROSS SALES (Inc GST)	NZ$1,256,020	NZ$642,058	+95.6%
Voucher Plans Redeemed (excluded)	2,837	2,671	+6.2%
Redeemed New / Existing	1,603	2,011	-20.3%
Voucher Redemption Value (excluded)	NZ$405,303	NZ$331,643	+22.2%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	485	4,085	4,570
LARGE (30 Days \| 15GB)	157	3,182	3,339
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	119	2,184	2,303
Medium Data Pack	57	1,736	1,793
MEDIUM (30 Days \| 4GB)	81	1,214	1,295
Large Data Pack	40	1,180	1,220
EXTRA LARGE (365 Days \| 32GB Per Month)	532	575	1,107
Small Data Pack	29	1,051	1,080
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	62	951	1,013
International Roaming Add-On (Calls & Data)	27	602	629
International Roaming Add-On (Data Only)	23	408	431
LARGE (365 Days \| 15GB Per 30 Days)	64	341	405
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	396	0	396
International Calls Add-On	30	355	385
EXTRA LARGE (30 Days \| 32GB)	13	343	356
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	17	329	346
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	248	64	312
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	54	254	308
LARGE (365 Days \| 15GB Per Month)	126	176	302
SMALL (365 Days \| 1.5GB Per 30 Days)	83	208	291

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,256,020, up +95.6% YoY.
FYTD Total Plans 23,413, up +34.5% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 3,331, +14.9% YoY.
Active base at 06 Aug 2026: 74,691 customers.

Needs Attention

Yesterday Gross Sales NZ$18,037, -32.8% vs same day LY.
MTD Gross Sales NZ$109,481, -22.1% YoY.
MTD & FYTD Vouchers Bought count -37.2% / +65% YoY.

Active Base — as of 2026-08-06 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,691

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,611

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,734

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-06

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 06 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 06 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 06 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

11 -42.1%

LY: 19

Top TY: Spark (4)

Top LY: One NZ (6)

PORT-INS MTD

152 -7.3%

LY: 164

Top TY: 2degrees (39)

Top LY: One NZ (56)

PORT-INS FYTD

851 -29.5%

LY: 1,207

Top TY: One NZ (256)

Top LY: One NZ (368)

PORT-INS LIFETIME

98,304

Top: One NZ (27,139)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	35	56	-37.5%
2degrees	39	32	+21.9%
Spark	30	34	-11.8%
Skinny	24	25	-4%
2degrees NextGen Mobile	4	7	-42.9%
Mighty Mobile	6	3	+100%
Slingshot NextGen Mobile	4	1	+300%
Contact Mobile	4	1	+300%
Warehouse	1	2	-50%
Mercury Mobile	3	0	n/a
MyRepublic Mobile	1	2	-50%
Megatel	0	1	-100%
Kiwi Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	256	368	-30.4%
Spark	167	269	-37.9%
2degrees	171	232	-26.3%
Skinny	146	189	-22.8%
2degrees NextGen Mobile	17	53	-67.9%
Mighty Mobile	24	20	+20%
Warehouse	10	19	-47.4%
Contact Mobile	13	10	+30%
MyRepublic Mobile	6	13	-53.8%
Mercury Mobile	9	8	+12.5%
Nova Energy Mobile	7	7	+0%
Telsim NZ	14	0	n/a
Slingshot NextGen Mobile	7	7	+0%
Kiwi Mobile	3	6	-50%
Megatel	0	4	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.