Kogan Mobile NZ — Daily Sales Report

Yesterday: Wednesday, 29 July 2026  |  Generated 30 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Wednesday, 29 July 2026

TOTAL PLANS
639 +36.8%
LY: 467
Top-Up + Vouchers Bought
TY Top-Up 565 · VB 74
Excludes voucher redemptions: 104 (LY 18)
TOP-UP PLANS (ADYEN)
565 +30.2%
LY: 434
TY New: 37 · Existing: 528
LY New: 20 · Existing: 414
VOUCHERS BOUGHT
74 +124.2%
LY: 33
TY NZ$3,670 gross
LY NZ$6,738 gross
GROSS SALES (Inc GST)
NZ$18,346 -3.6%
LY: NZ$19,038
TY: TopUp NZ$14,676 + Voucher NZ$3,670
Excludes voucher redemptions: NZ$17,683 (LY NZ$2,626)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 29 July 2026 vs Tuesday, 29 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)565434+30.2%
  New (Top-Up)3720+85%
  Existing (Top-Up)528414+27.5%
Vouchers Bought7433+124.2%
  New (Voucher Bought) - count (est.)516+750%
  New (Voucher Bought) - gross (est.)NZ$2,526NZ$1,214+108.1%
  Existing (Voucher Bought) - count (est.)2327-14.8%
  Existing (Voucher Bought) - gross (est.)NZ$1,144NZ$5,524-79.3%
TOTAL PLANS639467+36.8%
Top-Up SalesNZ$14,676NZ$12,300+19.3%
Voucher SalesNZ$3,670NZ$6,738-45.5%
GROSS SALES (Inc GST)NZ$18,346NZ$19,038-3.6%
Voucher Plans Redeemed (excluded)10418+477.8%
  Redeemed New / Existing713+2266.7%
Voucher Redemption Value (excluded)NZ$17,683NZ$2,626+573.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)18111129
LARGE (30 Days | 15GB)58994
Medium Data Pack36265
LARGE (30 Days | 15GB) Long Weekend Special NOSIM55863
EXTRA LARGE (365 Days | 32GB Per Month)421658
MEDIUM (30 Days | 4GB)34447
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM44145
Large Data Pack03535
Small Data Pack02020
LARGE (30 Days | 15GB) - $5 Starter Pack Offer16016
International Calls Add-On01515
International Roaming Add-On (Calls & Data)11112

Month to Date (to 29 Jul 2026)

TOTAL PLANS
18,841 +39.2%
LY: 13,535
Top-Up + Vouchers Bought
TY Top-Up 15,238 · VB 3,603
Excludes voucher redemptions: 2,203 (LY 2,127)
TOP-UP PLANS (ADYEN)
15,238 +30.5%
LY: 11,680
TY New: 914 · Existing: 14,324
LY New: 742 · Existing: 10,938
VOUCHERS BOUGHT
3,603 +94.2%
LY: 1,855
TY NZ$639,165 gross
LY NZ$152,817 gross
GROSS SALES (Inc GST)
NZ$1,105,850 +141.3%
LY: NZ$458,235
TY: TopUp NZ$466,685 + Voucher NZ$639,165
Excludes voucher redemptions: NZ$303,206 (LY NZ$258,729)

Active Base — as of 2026-07-29 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,489
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,400
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,718
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-29
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,603 (NZ$639,165) · LY 1,855 (NZ$152,817) · YoY count +94.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)15,23811,680+30.5%
  New (Top-Up)914742+23.2%
  Existing (Top-Up)14,32410,938+31%
Vouchers Bought3,6031,855+94.2%
  New (Voucher Bought) - count (est.)1,9451,396+39.3%
  New (Voucher Bought) - gross (est.)NZ$297,554NZ$114,828+159.1%
  Existing (Voucher Bought) - count (est.)1,658459+261.2%
  Existing (Voucher Bought) - gross (est.)NZ$341,611NZ$37,989+799.2%
TOTAL PLANS18,84113,535+39.2%
Top-Up SalesNZ$466,685NZ$305,418+52.8%
Voucher SalesNZ$639,165NZ$152,817+318.3%
GROSS SALES (Inc GST)NZ$1,105,850NZ$458,235+141.3%
Voucher Plans Redeemed (excluded)2,2032,127+3.6%
  Redeemed New / Existing1,1891,601-25.7%
Voucher Redemption Value (excluded)NZ$303,206NZ$258,729+17.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4013,1993,600
LARGE (30 Days | 15GB)1182,4502,568
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1001,7481,848
Medium Data Pack451,3751,420
MEDIUM (30 Days | 4GB)619531,014
Large Data Pack28939967
Small Data Pack23811834
EXTRA LARGE (365 Days | 32GB Per Month)326433759
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM37647684
International Roaming Add-On (Calls & Data)23467490
LARGE (365 Days | 15GB Per 30 Days)49281330
International Roaming Add-On (Data Only)19307326
International Calls Add-On24297321
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2970297
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM53238291
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14267281
LARGE (365 Days | 15GB Per Month)114161275
EXTRA LARGE (30 Days | 32GB)10265275
MEDIUM (30 Days | 4GB) June/July 2026 Promo21855273
SMALL (365 Days | 1.5GB Per 30 Days)64150214

Financial Year to Date (2026-07-01 to 29 Jul 2026)

TOTAL PLANS
18,841 +39.2%
LY: 13,535
Top-Up + Vouchers Bought
TY Top-Up 15,238 · VB 3,603
Excludes voucher redemptions: 2,203 (LY 2,127)
TOP-UP PLANS (ADYEN)
15,238 +30.5%
LY: 11,680
TY New: 914 · Existing: 14,324
LY New: 742 · Existing: 10,938
VOUCHERS BOUGHT
3,603 +94.2%
LY: 1,855
TY NZ$639,165 gross
LY NZ$152,817 gross
GROSS SALES (Inc GST)
NZ$1,105,850 +141.3%
LY: NZ$458,235
TY: TopUp NZ$466,685 + Voucher NZ$639,165
Excludes voucher redemptions: NZ$303,206 (LY NZ$258,729)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,603 (NZ$639,165) · LY 1,855 (NZ$152,817) · YoY count +94.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)15,23811,680+30.5%
  New (Top-Up)914742+23.2%
  Existing (Top-Up)14,32410,938+31%
Vouchers Bought3,6031,855+94.2%
  New (Voucher Bought) - count (est.)1,9451,396+39.3%
  New (Voucher Bought) - gross (est.)NZ$297,554NZ$114,828+159.1%
  Existing (Voucher Bought) - count (est.)1,658459+261.2%
  Existing (Voucher Bought) - gross (est.)NZ$341,611NZ$37,989+799.2%
TOTAL PLANS18,84113,535+39.2%
Top-Up SalesNZ$466,685NZ$305,418+52.8%
Voucher SalesNZ$639,165NZ$152,817+318.3%
GROSS SALES (Inc GST)NZ$1,105,850NZ$458,235+141.3%
Voucher Plans Redeemed (excluded)2,2032,127+3.6%
  Redeemed New / Existing1,1891,601-25.7%
Voucher Redemption Value (excluded)NZ$303,206NZ$258,729+17.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4013,1993,600
LARGE (30 Days | 15GB)1182,4502,568
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1001,7481,848
Medium Data Pack451,3751,420
MEDIUM (30 Days | 4GB)619531,014
Large Data Pack28939967
Small Data Pack23811834
EXTRA LARGE (365 Days | 32GB Per Month)326433759
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM37647684
International Roaming Add-On (Calls & Data)23467490
LARGE (365 Days | 15GB Per 30 Days)49281330
International Roaming Add-On (Data Only)19307326
International Calls Add-On24297321
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2970297
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM53238291
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14267281
LARGE (365 Days | 15GB Per Month)114161275
EXTRA LARGE (30 Days | 32GB)10265275
MEDIUM (30 Days | 4GB) June/July 2026 Promo21855273
SMALL (365 Days | 1.5GB Per 30 Days)64150214

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,105,850, up +141.3% YoY.
  • FYTD Total Plans 18,841, up +39.2% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 18,841, +39.2% YoY.
  • Active base at 29 Jul 2026: 74,489 customers.

Needs Attention

  • Yesterday Gross Sales NZ$18,346, -3.6% vs same day LY.
  • MTD Gross Sales NZ$1,105,850, +141.3% YoY.
  • MTD & FYTD Vouchers Bought count +94.2% / +94.2% YoY.

Active Base — as of 2026-07-29 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,489
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,400
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,718
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-29
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 29 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 29 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 29 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
20 -4.8%
LY: 21
Top TY: One NZ (10)
Top LY: Spark (5)
PORT-INS MTD
603 -38.4%
LY: 979
Top TY: One NZ (191)
Top LY: One NZ (294)
PORT-INS FYTD
603 -38.4%
LY: 979
Top TY: One NZ (191)
Top LY: One NZ (294)
PORT-INS LIFETIME
98,046
Top: One NZ (27,072)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ191294-35%
Spark121221-45.2%
2degrees103179-42.5%
Skinny108154-29.9%
2degrees NextGen Mobile1245-73.3%
Mighty Mobile1617-5.9%
Warehouse917-47.1%
Contact Mobile99+0%
MyRepublic Mobile511-54.5%
Mercury Mobile58-37.5%
Nova Energy Mobile67-14.3%
Telsim NZ120n/a
Slingshot NextGen Mobile36-50%
Kiwi Mobile26-66.7%
Megatel03-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ191294-35%
Spark121221-45.2%
2degrees103179-42.5%
Skinny108154-29.9%
2degrees NextGen Mobile1245-73.3%
Mighty Mobile1617-5.9%
Warehouse917-47.1%
Contact Mobile99+0%
MyRepublic Mobile511-54.5%
Mercury Mobile58-37.5%
Nova Energy Mobile67-14.3%
Telsim NZ120n/a
Slingshot NextGen Mobile36-50%
Kiwi Mobile26-66.7%
Megatel03-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.