Doughnut shows New vs Existing for Top-Up plans only.
Counted in Total Plans and Gross Sales.
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 586 | 487 | +20.3% |
| New (Top-Up) | 40 | 35 | +14.3% |
| Existing (Top-Up) | 546 | 452 | +20.8% |
| Vouchers Bought | 50 | 154 | -67.5% |
| New (Voucher Bought) - count (est.) | 23 | 57 | -59.6% |
| New (Voucher Bought) - gross (est.) | NZ$1,555 | NZ$8,586 | -81.9% |
| Existing (Voucher Bought) - count (est.) | 27 | 97 | -72.2% |
| Existing (Voucher Bought) - gross (est.) | NZ$3,065 | NZ$17,382 | -82.4% |
| TOTAL PLANS | 636 | 641 | -0.8% |
| Top-Up Sales | NZ$24,387 | NZ$20,587 | +18.5% |
| Voucher Sales | NZ$4,620 | NZ$25,968 | -82.2% |
| GROSS SALES (Inc GST) | NZ$29,007 | NZ$46,555 | -37.7% |
| Voucher Plans Redeemed (excluded) | 62 | 135 | -54.1% |
| Redeemed New / Existing | 28 | 50 | -44% |
| Voucher Redemption Value (excluded) | NZ$8,489 | NZ$23,178 | -63.4% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 23 | 122 | 145 |
| LARGE (30 Days | 15GB) | 4 | 98 | 102 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 3 | 73 | 76 |
| MEDIUM (30 Days | 4GB) | 4 | 48 | 52 |
| Medium Data Pack | 1 | 43 | 44 |
| LARGE (365 Days | 15GB Per 30 Days) | 7 | 26 | 33 |
| International Roaming Add-On (Calls & Data) | 1 | 25 | 26 |
| Large Data Pack | 1 | 24 | 25 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 2 | 21 | 23 |
| Small Data Pack | 1 | 21 | 22 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 7 | 15 | 22 |
| EXTRA LARGE (30 Days | 32GB) | 0 | 19 | 19 |
TY 737 (NZ$44,880) · LY 1,767 (NZ$326,829) · YoY count -58.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 9,884 | 7,807 | +26.6% |
| New (Top-Up) | 568 | 558 | +1.8% |
| Existing (Top-Up) | 9,316 | 7,249 | +28.5% |
| Vouchers Bought | 737 | 1,767 | -58.3% |
| New (Voucher Bought) - count (est.) | 456 | 1,100 | -58.5% |
| New (Voucher Bought) - gross (est.) | NZ$25,326 | NZ$173,700 | -85.4% |
| Existing (Voucher Bought) - count (est.) | 281 | 667 | -57.9% |
| Existing (Voucher Bought) - gross (est.) | NZ$19,554 | NZ$153,129 | -87.2% |
| TOTAL PLANS | 10,621 | 9,574 | +10.9% |
| Top-Up Sales | NZ$328,135 | NZ$220,872 | +48.6% |
| Voucher Sales | NZ$44,880 | NZ$326,829 | -86.3% |
| GROSS SALES (Inc GST) | NZ$373,015 | NZ$547,701 | -31.9% |
| Voucher Plans Redeemed (excluded) | 1,277 | 1,316 | -3% |
| Redeemed New / Existing | 790 | 819 | -3.5% |
| Voucher Redemption Value (excluded) | NZ$193,280 | NZ$204,439 | -5.5% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 278 | 2,076 | 2,354 |
| LARGE (30 Days | 15GB) | 71 | 1,680 | 1,751 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 58 | 1,089 | 1,147 |
| Medium Data Pack | 17 | 822 | 839 |
| MEDIUM (30 Days | 4GB) | 48 | 663 | 711 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 334 | 324 | 658 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 34 | 613 | 647 |
| Large Data Pack | 15 | 518 | 533 |
| Small Data Pack | 10 | 510 | 520 |
| International Roaming Add-On (Calls & Data) | 18 | 362 | 380 |
| LARGE (365 Days | 15GB Per 30 Days) | 54 | 203 | 257 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 238 | 1 | 239 |
| International Roaming Add-On (Data Only) | 8 | 220 | 228 |
| EXTRA LARGE (30 Days | 32GB) | 3 | 186 | 189 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 54 | 126 | 180 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 7 | 142 | 149 |
| EXTRA LARGE (31 Days | 32GB) Monthly Promo | 7 | 71 | 78 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 54 | 11 | 65 |
| MEDIUM (365 Days | 4GB Per 30 Days) | 18 | 28 | 46 |
| International Calls Add-On | 5 | 36 | 41 |
TY 4,405 (NZ$688,485) · LY 3,750 (NZ$501,561) · YoY count +17.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 26,298 | 20,330 | +29.4% |
| New (Top-Up) | 1,550 | 1,361 | +13.9% |
| Existing (Top-Up) | 24,748 | 18,969 | +30.5% |
| Vouchers Bought | 4,405 | 3,750 | +17.5% |
| New (Voucher Bought) - count (est.) | 2,525 | 2,656 | -4.9% |
| New (Voucher Bought) - gross (est.) | NZ$352,381 | NZ$330,006 | +6.8% |
| Existing (Voucher Bought) - count (est.) | 1,880 | 1,094 | +71.8% |
| Existing (Voucher Bought) - gross (est.) | NZ$336,104 | NZ$171,555 | +95.9% |
| TOTAL PLANS | 30,703 | 24,080 | +27.5% |
| Top-Up Sales | NZ$831,558 | NZ$547,694 | +51.8% |
| Voucher Sales | NZ$688,485 | NZ$501,561 | +37.3% |
| GROSS SALES (Inc GST) | NZ$1,520,043 | NZ$1,049,255 | +44.9% |
| Voucher Plans Redeemed (excluded) | 3,656 | 3,627 | +0.8% |
| Redeemed New / Existing | 2,096 | 2,569 | -18.4% |
| Voucher Redemption Value (excluded) | NZ$524,952 | NZ$484,171 | +8.4% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 704 | 5,525 | 6,229 |
| LARGE (30 Days | 15GB) | 201 | 4,332 | 4,533 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 163 | 2,952 | 3,115 |
| Medium Data Pack | 66 | 2,303 | 2,369 |
| MEDIUM (30 Days | 4GB) | 114 | 1,686 | 1,800 |
| Large Data Pack | 47 | 1,520 | 1,567 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 715 | 791 | 1,506 |
| Small Data Pack | 35 | 1,389 | 1,424 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 78 | 1,331 | 1,409 |
| International Roaming Add-On (Calls & Data) | 41 | 862 | 903 |
| LARGE (365 Days | 15GB Per 30 Days) | 107 | 501 | 608 |
| International Roaming Add-On (Data Only) | 27 | 558 | 585 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 564 | 1 | 565 |
| EXTRA LARGE (30 Days | 32GB) | 14 | 470 | 484 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 22 | 430 | 452 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 128 | 289 | 417 |
| International Calls Add-On | 30 | 355 | 385 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 278 | 70 | 348 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM | 59 | 269 | 328 |
| LARGE (365 Days | 15GB Per Month) | 127 | 190 | 317 |
Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.
Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 19 Aug 2026.
Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 19 Aug 2026).
* latest month is partial (to 19 Aug 2026).
* current quarter is partial.
Top-5 lifetime providers + Other (dashed).
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 138 | 142 | -2.8% |
| 2degrees | 100 | 76 | +31.6% |
| Spark | 71 | 87 | -18.4% |
| Skinny | 76 | 78 | -2.6% |
| 2degrees NextGen Mobile | 9 | 18 | -50% |
| Mighty Mobile | 12 | 9 | +33.3% |
| Warehouse | 5 | 9 | -44.4% |
| MyRepublic Mobile | 8 | 4 | +100% |
| Mercury Mobile | 6 | 3 | +100% |
| Contact Mobile | 4 | 4 | +0% |
| Telsim NZ | 8 | 0 | n/a |
| Slingshot NextGen Mobile | 5 | 3 | +66.7% |
| Kiwi Mobile | 5 | 0 | n/a |
| Megatel | 0 | 5 | -100% |
| Nova Energy Mobile | 1 | 3 | -66.7% |
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 359 | 454 | -20.9% |
| Spark | 208 | 323 | -35.6% |
| 2degrees | 232 | 276 | -15.9% |
| Skinny | 198 | 242 | -18.2% |
| 2degrees NextGen Mobile | 22 | 64 | -65.6% |
| Mighty Mobile | 30 | 26 | +15.4% |
| Warehouse | 14 | 26 | -46.2% |
| MyRepublic Mobile | 13 | 15 | -13.3% |
| Contact Mobile | 13 | 13 | +0% |
| Mercury Mobile | 12 | 11 | +9.1% |
| Telsim NZ | 22 | 0 | n/a |
| Nova Energy Mobile | 8 | 10 | -20% |
| Slingshot NextGen Mobile | 8 | 9 | -11.1% |
| Kiwi Mobile | 7 | 6 | +16.7% |
| Megatel | 0 | 8 | -100% |
This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.