Kogan Mobile NZ — Daily Sales Report

As at Friday, 26 June 2026 (AEST) · All figures NZD Inc GST

Yesterday — Friday, 26 June 2026

TOTAL PLANS
665 +10.5%
LY: 602
Top-Up + Vouchers Bought
Excludes voucher redemptions: 84 (LY 84)
TOP-UP PLANS (ADYEN)
569 +28.4%
LY: 443
TY New: 34 · Existing: 535
LY New: 22 · Existing: 421
VOUCHERS BOUGHT
96 -39.6%
LY: 159
TY NZ$10,553 gross
LY NZ$27,315 gross
GROSS SALES (Inc GST)
NZ$26,702 -27.5%
LY: NZ$36,812
TY: TopUp NZ$16,149 + Voucher NZ$10,553
Excludes voucher redemptions: NZ$11,070 (LY NZ$14,186)

Top-Up Plans by New/Existing + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (New/Existing + Vouchers Bought est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 12 Plans by Activity (Yesterday)

Per-plan view; may include voucher redemption rows for visualisation.

Yesterday TY vs LY: Friday, 26 June 2026 vs Thursday, 26 June 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)569443+28.4%
  New (Top-Up)3422+54.5%
  Existing (Top-Up)535421+27.1%
Vouchers Bought96159-39.6%
  New (Voucher Bought) - count (est.)45114-60.5%
  New (Voucher Bought) - gross (est.)NZ$3,972NZ$19,442-79.6%
  Existing (Voucher Bought) - count (est.)5145+13.3%
  Existing (Voucher Bought) - gross (est.)NZ$6,581NZ$7,873-16.4%
TOTAL PLANS665602+10.5%
Top-Up SalesNZ$16,149NZ$9,497+70.0%
Voucher SalesNZ$10,553NZ$27,315-61.4%
GROSS SALES (Inc GST)NZ$26,702NZ$36,812-27.5%
Voucher Plans Redeemed (excluded)8484+0.0%
  Redeemed New3960-35.0%
  Redeemed Existing4524+87.5%
Voucher Redemption Value (excluded)NZ$11,070NZ$14,186-22.0%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Yesterday Top Plans Detail

PlanNewExistingTotalGross (Inc GST)
SMALL (30 Days | 1.5GB)15116131NZ$1,946
LARGE (30 Days | 15GB)79299NZ$3,456
Medium Data Pack05252NZ$619
LARGE (30 Days | 15GB) Long Weekend Special NOSIM05050NZ$1,250
Small Data Pack04646NZ$225
MEDIUM (30 Days | 4GB)03838NZ$944
Large Data Pack03333NZ$723
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM02828NZ$420
LARGE (365 Days | 15GB Per Month)141428NZ$6,790
International Roaming Add-On (Calls & Data)01717NZ$202
International Calls Add-On01212NZ$119
EXTRA LARGE (365 Days | 32GB Per Month)01212NZ$4,557

Month To Date — 1–26 June 2026

TOTAL PLANS
15,631 +14.9%
LY: 13,607
Top-Up + Vouchers Bought
Excludes voucher redemptions: 2,422 (LY 2,096)
TOP-UP PLANS (ADYEN)
12,978 +23.4%
LY: 10,519
TY New: 702 · Existing: 12,276
LY New: 714 · Existing: 9,805
VOUCHERS BOUGHT
2,653 -14.1%
LY: 3,088
TY NZ$356,213 gross
LY NZ$539,968 gross
GROSS SALES (Inc GST)
NZ$783,183 -4.4%
LY: NZ$819,336
TY: TopUp NZ$426,970 + Voucher NZ$356,213
Excludes voucher redemptions: NZ$339,467 (LY NZ$320,560)

Active Base — as of 2026-06-26 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,200
Prior month-end (2026-05): 74,181
TOTAL 365-DAY ACTIVE PLANS
61,493
Prior month-end (2026-05): 61,348
TOTAL 30-DAY ACTIVE PLANS
10,560
Prior month-end (2026-05): 10,577
SNAPSHOT AS-OF
2026-06-26
Latest available snapshot

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 15 Plans by Activity: TY vs LY

MTD Headline Numbers (TY vs LY)

MetricTYLYYoY
Top-Up Plans (ADYEN)12,97810,519+23.4%
  New (Top-Up)702714-1.7%
  Existing (Top-Up)12,2769,805+25.2%
Vouchers Bought2,6533,088-14.1%
  New (Voucher Bought) - count (est.)1,1932,238-46.7%
  New (Voucher Bought) - gross (est.)NZ$139,455NZ$365,195-61.8%
  Existing (Voucher Bought) - count (est.)1,460850+71.8%
  Existing (Voucher Bought) - gross (est.)NZ$216,758NZ$174,773+24.0%
TOTAL PLANS15,63113,607+14.9%
Top-Up SalesNZ$426,970NZ$279,368+52.8%
Voucher SalesNZ$356,213NZ$539,968-34.0%
GROSS SALES (Inc GST)NZ$783,183NZ$819,336-4.4%
Voucher Plans Redeemed (excluded)2,4222,096+15.6%
  Redeemed New1,0891,519-28.3%
  Redeemed Existing1,333577+131.0%
Voucher Redemption Value (excluded)NZ$339,467NZ$320,560+5.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

MTD Top Plans (TY vs LY)

PlanTYLYYoY
SMALL (30 Days | 1.5GB)3,3233,366-1.3%
LARGE (30 Days | 15GB)2,1212,371-10.5%
LARGE (365 Days | 15GB Per Month)1,1691,258-7.1%
Medium Data Pack1,122736+52.4%
MEDIUM (30 Days | 4GB)824911-9.5%
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1,392293+375.1%
Large Data Pack724420+72.4%
Small Data Pack685421+62.7%
International Roaming Add-On (Calls & Data)341465-26.7%
International Roaming Add-On (Data Only)231337-31.5%
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM5400n/a
LARGE (30 Days | 15GB) - $5 Starter Pack Offer241277-13.0%
LARGE (Monthly | 15GB)5170n/a
International Calls Add-On220238-7.6%
EXTRA LARGE (30 Days | 32GB)249141+76.6%

Financial Year To Date — 1 Jul 2025 – 26 Jun 2026

TOTAL PLANS
255,692 +16.3%
LY: 219,932
Top-Up + Vouchers Bought
Excludes voucher redemptions: 78,003 (LY 63,967)
TOP-UP PLANS (ADYEN)
176,226 +17.8%
LY: 149,542
TY New: 11,641 · Existing: 164,585
LY New: 10,335 · Existing: 139,207
VOUCHERS BOUGHT
79,466 +12.9%
LY: 70,390
TY NZ$12,192,938 gross
LY NZ$10,565,872 gross
GROSS SALES (Inc GST)
NZ$19,158,963 +17.9%
LY: NZ$16,245,339
TY: TopUp NZ$6,966,025 + Voucher NZ$12,192,938
Excludes voucher redemptions: NZ$12,127,514 (LY NZ$9,755,480)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top 15 Plans by Activity: TY vs LY

FYTD Headline Numbers (TY vs LY)

MetricTYLYYoY
Top-Up Plans (ADYEN)176,226149,542+17.8%
  New (Top-Up)11,64110,335+12.6%
  Existing (Top-Up)164,585139,207+18.2%
Vouchers Bought79,46670,390+12.9%
  New (Voucher Bought) - count (est.)33,79440,163-15.9%
  New (Voucher Bought) - gross (est.)NZ$4,755,712NZ$5,490,096-13.4%
  Existing (Voucher Bought) - count (est.)45,67230,227+51.1%
  Existing (Voucher Bought) - gross (est.)NZ$7,437,226NZ$5,075,776+46.5%
TOTAL PLANS255,692219,932+16.3%
Top-Up SalesNZ$6,966,025NZ$5,679,467+22.7%
Voucher SalesNZ$12,192,938NZ$10,565,872+15.4%
GROSS SALES (Inc GST)NZ$19,158,963NZ$16,245,339+17.9%
Voucher Plans Redeemed (excluded)78,00363,967+21.9%
  Redeemed New33,17236,498-9.1%
  Redeemed Existing44,83127,469+63.2%
Voucher Redemption Value (excluded)NZ$12,127,514NZ$9,755,480+24.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

FYTD Top Plans (TY vs LY)

PlanTYLYYoY
SMALL (30 Days | 1.5GB)48,24146,278+4.2%
LARGE (30 Days | 15GB)30,83632,310-4.6%
LARGE BOGOF (365 Days | 15GB Per Month)35,40225,454+39.1%
MEDIUM (30 Days | 4GB)12,88313,923-7.5%
Medium Data Pack14,04010,541+33.2%
LARGE (365 Days | 15GB Per 30 Days)6,37914,704-56.6%
EXTRA LARGE (365 Days | 32GB Per Month)9,4837,828+21.1%
Large Data Pack9,0646,266+44.7%
Small Data Pack8,2146,134+33.9%
LARGE (365 Days | 15GB Per Month)14,0360n/a
International Roaming Add-On (Calls & Data)6,3676,185+2.9%
LARGE (30 Days | 15GB) Long Weekend Special NOSIM12,5290n/a
LARGE (30 Days | 15GB) - $5 Starter Pack Offer4,7136,378-26.1%
International Roaming Add-On (Data Only)4,4134,059+8.7%
International Calls Add-On3,8013,106+22.4%

Summary — as at Friday, 26 June 2026

Key Takeaways

Going well

  • FYTD Gross Sales (Inc GST) of NZ$19,158,963, up +17.9% vs LY, driven by strong voucher sales (NZ$12,192,938 FYTD).
  • FYTD Total Plans of 255,692, up +16.3% vs LY (Top-Up Adyen + Vouchers Bought).
  • Active base continues to grow: 74,200 active customers as of 2026-06-26, with 365-day plans at 61,493.

Needs attention

  • Yesterday Gross Sales of NZ$26,702 was below the same day LY (NZ$36,812) — LY had an elevated voucher-sales day.
  • MTD Gross Sales NZ$783,183 vs LY (NZ$819,336) — -4.4%; voucher sales softer MTD than the strong LY June.
  • Monthly activations easing (Jun MTD 900 new activations) vs seasonal peaks.

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD inc GST), excluding voucher redemptions.

Active Base — as of 2026-06-26 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,200
Prior month-end (2026-05): 74,181
TOTAL 365-DAY ACTIVE PLANS
61,493
Prior month-end (2026-05): 61,348
TOTAL 30-DAY ACTIVE PLANS
10,560
Prior month-end (2026-05): 10,577
SNAPSHOT AS-OF
2026-06-26
Latest available snapshot

Trends

Total Active Customers (Monthly EOM)

Active Plans by Quarter (EOQ)

365-Day Active Plans (Monthly EOM)

30-Day Active Plans (Monthly EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 26 Jun 2026.

Monthly Revenue — Raw Values

MonthAuto-Renew (Top-Up)Voucher SalesTotal (Gross Sales Inc GST)
2023-07NZ$275,502NZ$50,745NZ$326,247
2023-08NZ$358,329NZ$1,193,962NZ$1,552,292
2023-09NZ$524,282NZ$52,585NZ$576,867
2023-10NZ$298,786NZ$348,250NZ$647,036
2023-11NZ$327,911NZ$2,449,920NZ$2,777,831
2023-12NZ$476,659NZ$619,745NZ$1,096,404
2024-01NZ$444,151NZ$433,160NZ$877,311
2024-02NZ$298,573NZ$78,350NZ$376,923
2024-03NZ$315,040NZ$720,910NZ$1,035,950
2024-04NZ$330,744NZ$136,675NZ$467,420
2024-05NZ$344,831NZ$43,040NZ$387,871
2024-06NZ$320,288NZ$49,050NZ$369,338
2024-07NZ$306,585NZ$46,065NZ$352,650
2024-08NZ$444,162NZ$1,317,760NZ$1,761,922
2024-09NZ$511,495NZ$643,266NZ$1,154,761
2024-10NZ$352,341NZ$514,250NZ$866,591
2024-11NZ$629,834NZ$3,651,275NZ$4,281,109
2024-12NZ$830,718NZ$980,368NZ$1,811,086
2025-01NZ$741,232NZ$706,175NZ$1,447,407
2025-02NZ$336,445NZ$549,760NZ$886,205
2025-03NZ$415,316NZ$1,286,240NZ$1,701,556
2025-04NZ$427,217NZ$66,500NZ$493,717
2025-05NZ$404,753NZ$264,245NZ$668,998
2025-06NZ$322,415NZ$675,200NZ$997,615
2025-07NZ$326,822NZ$174,732NZ$501,554
2025-08NZ$510,975NZ$804,556NZ$1,315,531
2025-09NZ$700,719NZ$400,961NZ$1,101,680
2025-10NZ$445,515NZ$213,189NZ$658,704
2025-11NZ$602,193NZ$5,975,508NZ$6,577,701
2025-12NZ$1,168,892NZ$1,695,489NZ$2,864,381
2026-01NZ$540,784NZ$569,053NZ$1,109,837
2026-02NZ$518,314NZ$161,650NZ$679,964
2026-03NZ$620,240NZ$1,000,098NZ$1,620,338
2026-04NZ$584,496NZ$460,115NZ$1,044,611
2026-05NZ$520,105NZ$381,374NZ$901,479
2026-06 (MTD to 26 Jun)NZ$426,970NZ$356,213NZ$783,183

ARPU (TTM)

ARPU TTM (Trailing 12 Months) — Monthly

ARPU TTM = (sum of trailing 12 months captured revenue / avg of 13 EOM active subscribers) / 12. Latest month partial.

Activations

New Activations by Month

Distinct mobile numbers by first-seen month. Latest month partial to 26 Jun 2026.

New Activations by Quarter

Latest quarter partial.

Porting

Source: rpt_kogan_mobile_nz_plans.KmnzPortedInProvider (the carrier each customer ported FROM). Port-OUT data is not currently tracked for NZ — the NZ warehouse has no equivalent to the Australian fct_kogan_mobile_au_exits.GainingCarrier column. Note: counts are plan-level records from the rpt table and are inflated by snapshot/plan multiplicity, so older periods show much larger absolute counts than recent ones; read period YoY directionally and use the within-period provider rankings as the primary signal.
PORT-INS YESTERDAY
11 -100.0%
LY: 24,217
Top TY: One NZ (5)
Top LY: 2degrees (7,184)
PORT-INS MTD
6,499 -98.8%
LY: 540,544
Top TY: One NZ (1,955)
Top LY: One NZ (152,013)
PORT-INS FYTD
4,309,038 -79.3%
LY: 20,859,928
Top TY: One NZ (1,396,960)
Top LY: One NZ (7,021,640)
PORT-INS LIFETIME
203,144,264
Top: 2degrees (52,216,516)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Monthly Port-Ins by Previous Provider (last 24 months)

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ1,955152,013-98.7%
2degrees1,106123,484-99.1%
Spark1,285111,323-98.8%
Skinny1,50478,886-98.1%
2degrees NextGen Mobile5318,874-99.7%
Warehouse14113,988-99.0%
Mighty Mobile19812,214-98.4%
MyRepublic Mobile438,259-99.5%
Contact Mobile626,263-99.0%
Mercury Mobile525,024-99.0%
Megatel03,858-100.0%
Kiwi Mobile182,775-99.4%
Nova Energy Mobile112,267-99.5%
Slingshot NextGen Mobile29951-97.0%
Zeronet Mobile20365-94.5%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ1,396,9607,021,640-80.1%
2degrees931,1134,378,930-78.7%
Spark833,1963,800,807-78.1%
Skinny582,9343,234,226-82.0%
2degrees NextGen Mobile151,384572,206-73.5%
Warehouse77,464605,400-87.2%
Contact Mobile55,346262,296-78.9%
MyRepublic Mobile42,573184,550-76.9%
Mighty Mobile65,295158,321-58.8%
Kiwi Mobile25,952166,296-84.4%
Megatel32,146139,151-76.9%
Slingshot NextGen Mobile21,715120,802-82.0%
Mercury Mobile34,596107,483-67.8%
Orcon Next Generation6,50547,690-86.4%
Nova Energy Mobile21,50111,985+79.4%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.