Kogan Mobile NZ — Daily Sales Report

Yesterday — Tuesday, 14 July 2026

TOTAL PLANS

734 +70.7%

LY: 430

Top-Up + Vouchers Bought

TY Top-Up 535 · VB 199

Excludes voucher redemptions: 79 (LY 96)

TOP-UP PLANS (ADYEN)

535 +56%

LY: 343

TY New: 31 · Existing: 504

LY New: 27 · Existing: 316

VOUCHERS BOUGHT

199 +128.7%

LY: 87

TY NZ$46,010 gross

LY NZ$3,880 gross

GROSS SALES (Inc GST)

NZ$63,175 +389.5%

LY: NZ$12,906

TY: TopUp NZ$17,165 + Voucher NZ$46,010

Excludes voucher redemptions: NZ$10,827 (LY NZ$11,265)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 14 July 2026 vs Monday, 14 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	535	343	+56%
New (Top-Up)	31	27	+14.8%
Existing (Top-Up)	504	316	+59.5%
Vouchers Bought	199	87	+128.7%
New (Voucher Bought) - count (est.)	111	64	+73.4%
New (Voucher Bought) - gross (est.)	NZ$25,183	NZ$2,952	+752.9%
Existing (Voucher Bought) - count (est.)	88	23	+282.6%
Existing (Voucher Bought) - gross (est.)	NZ$20,827	NZ$928	+2145.4%
TOTAL PLANS	734	430	+70.7%
Top-Up Sales	NZ$17,165	NZ$9,026	+90.2%
Voucher Sales	NZ$46,010	NZ$3,880	+1085.8%
GROSS SALES (Inc GST)	NZ$63,175	NZ$12,906	+389.5%
Voucher Plans Redeemed (excluded)	79	96	-17.7%
Redeemed New / Existing	44	71	-38%
Voucher Redemption Value (excluded)	NZ$10,827	NZ$11,265	-3.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	10	113	123
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	81	83
LARGE (30 Days \| 15GB)	4	73	77
Medium Data Pack	2	41	43
MEDIUM (30 Days \| 4GB)	2	35	37
Small Data Pack	3	30	33
Large Data Pack	3	23	26
EXTRA LARGE (365 Days \| 32GB Per Month)	13	12	25
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	0	20	20
International Roaming Add-On (Calls & Data)	1	18	19
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	15	1	16
LARGE (365 Days \| 15GB Per 30 Days)	3	13	16

Month to Date (to 14 Jul 2026)

TOTAL PLANS

8,650 +37.4%

LY: 6,295

Top-Up + Vouchers Bought

TY Top-Up 7,213 · VB 1,437

Excludes voucher redemptions: 1,027 (LY 1,143)

TOP-UP PLANS (ADYEN)

7,213 +32.6%

LY: 5,439

TY New: 442 · Existing: 6,771

LY New: 355 · Existing: 5,084

VOUCHERS BOUGHT

1,437 +67.9%

LY: 856

TY NZ$195,800 gross

LY NZ$34,084 gross

GROSS SALES (Inc GST)

NZ$425,272 +141.1%

LY: NZ$176,395

TY: TopUp NZ$229,472 + Voucher NZ$195,800

Excludes voucher redemptions: NZ$119,179 (LY NZ$151,223)

Active Base — as of 2026-07-14 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,214

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,180

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,745

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-14

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,437 (NZ$195,800) · LY 856 (NZ$34,084) · YoY count +67.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	7,213	5,439	+32.6%
New (Top-Up)	442	355	+24.5%
Existing (Top-Up)	6,771	5,084	+33.2%
Vouchers Bought	1,437	856	+67.9%
New (Voucher Bought) - count (est.)	667	653	+2.1%
New (Voucher Bought) - gross (est.)	NZ$70,811	NZ$26,776	+164.5%
Existing (Voucher Bought) - count (est.)	770	203	+279.3%
Existing (Voucher Bought) - gross (est.)	NZ$124,989	NZ$7,308	+1610.2%
TOTAL PLANS	8,650	6,295	+37.4%
Top-Up Sales	NZ$229,472	NZ$142,311	+61.2%
Voucher Sales	NZ$195,800	NZ$34,084	+474.5%
GROSS SALES (Inc GST)	NZ$425,272	NZ$176,395	+141.1%
Voucher Plans Redeemed (excluded)	1,027	1,143	-10.1%
Redeemed New / Existing	477	872	-45.3%
Voucher Redemption Value (excluded)	NZ$119,179	NZ$151,223	-21.2%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	195	1,496	1,691
LARGE (30 Days \| 15GB)	60	1,126	1,186
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	37	820	857
Medium Data Pack	21	632	653
MEDIUM (30 Days \| 4GB)	23	443	466
Large Data Pack	13	446	459
Small Data Pack	11	404	415
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	22	295	317
International Roaming Add-On (Calls & Data)	13	253	266
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	38	192	230
EXTRA LARGE (365 Days \| 32GB Per Month)	48	145	193
LARGE (365 Days \| 15GB Per Month)	76	112	188
LARGE (365 Days \| 15GB Per 30 Days)	19	162	181
International Roaming Add-On (Data Only)	11	151	162
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	116	45	161
International Calls Add-On	8	144	152
EXTRA LARGE (30 Days \| 32GB)	5	136	141
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	123	0	123
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	108	115
SMALL (365 Days \| 1.5GB Per 30 Days)	25	73	98

Financial Year to Date (2026-07-01 to 14 Jul 2026)

TOTAL PLANS

8,650 +37.4%

LY: 6,295

Top-Up + Vouchers Bought

TY Top-Up 7,213 · VB 1,437

Excludes voucher redemptions: 1,027 (LY 1,143)

TOP-UP PLANS (ADYEN)

7,213 +32.6%

LY: 5,439

TY New: 442 · Existing: 6,771

LY New: 355 · Existing: 5,084

VOUCHERS BOUGHT

1,437 +67.9%

LY: 856

TY NZ$195,800 gross

LY NZ$34,084 gross

GROSS SALES (Inc GST)

NZ$425,272 +141.1%

LY: NZ$176,395

TY: TopUp NZ$229,472 + Voucher NZ$195,800

Excludes voucher redemptions: NZ$119,179 (LY NZ$151,223)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 1,437 (NZ$195,800) · LY 856 (NZ$34,084) · YoY count +67.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	7,213	5,439	+32.6%
New (Top-Up)	442	355	+24.5%
Existing (Top-Up)	6,771	5,084	+33.2%
Vouchers Bought	1,437	856	+67.9%
New (Voucher Bought) - count (est.)	667	653	+2.1%
New (Voucher Bought) - gross (est.)	NZ$70,811	NZ$26,776	+164.5%
Existing (Voucher Bought) - count (est.)	770	203	+279.3%
Existing (Voucher Bought) - gross (est.)	NZ$124,989	NZ$7,308	+1610.2%
TOTAL PLANS	8,650	6,295	+37.4%
Top-Up Sales	NZ$229,472	NZ$142,311	+61.2%
Voucher Sales	NZ$195,800	NZ$34,084	+474.5%
GROSS SALES (Inc GST)	NZ$425,272	NZ$176,395	+141.1%
Voucher Plans Redeemed (excluded)	1,027	1,143	-10.1%
Redeemed New / Existing	477	872	-45.3%
Voucher Redemption Value (excluded)	NZ$119,179	NZ$151,223	-21.2%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	195	1,496	1,691
LARGE (30 Days \| 15GB)	60	1,126	1,186
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	37	820	857
Medium Data Pack	21	632	653
MEDIUM (30 Days \| 4GB)	23	443	466
Large Data Pack	13	446	459
Small Data Pack	11	404	415
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	22	295	317
International Roaming Add-On (Calls & Data)	13	253	266
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	38	192	230
EXTRA LARGE (365 Days \| 32GB Per Month)	48	145	193
LARGE (365 Days \| 15GB Per Month)	76	112	188
LARGE (365 Days \| 15GB Per 30 Days)	19	162	181
International Roaming Add-On (Data Only)	11	151	162
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	116	45	161
International Calls Add-On	8	144	152
EXTRA LARGE (30 Days \| 32GB)	5	136	141
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	123	0	123
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	108	115
SMALL (365 Days \| 1.5GB Per 30 Days)	25	73	98

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$425,272, up +141.1% YoY.
FYTD Total Plans 8,650, up +37.4% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 8,650, +37.4% YoY.
Active base at 14 Jul 2026: 74,214 customers.

Needs Attention

Yesterday Gross Sales NZ$63,175, +389.5% vs same day LY.
MTD Gross Sales NZ$425,272, +141.1% YoY.
MTD & FYTD Vouchers Bought count +67.9% / +67.9% YoY.

Active Base — as of 2026-07-14 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,214

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,180

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,745

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-14

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 14 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 14 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 14 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

16 -64.4%

LY: 45

Top TY: One NZ (4)

Top LY: Spark (13)

PORT-INS MTD

231 -56.3%

LY: 529

Top TY: One NZ (64)

Top LY: One NZ (156)

PORT-INS FYTD

231 -56.3%

LY: 529

Top TY: One NZ (64)

Top LY: One NZ (156)

PORT-INS LIFETIME

97,663

Top: One NZ (26,941)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	64	156	-59%
Spark	53	105	-49.5%
2degrees	39	98	-60.2%
Skinny	48	89	-46.1%
2degrees NextGen Mobile	3	31	-90.3%
Warehouse	4	10	-60%
Mighty Mobile	5	9	-44.4%
MyRepublic Mobile	2	8	-75%
Telsim NZ	9	0	n/a
Slingshot NextGen Mobile	2	5	-60%
Mercury Mobile	1	5	-80%
Kiwi Mobile	0	4	-100%
Contact Mobile	0	4	-100%
Megatel	0	2	-100%
Nova Energy Mobile	0	2	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	64	156	-59%
Spark	53	105	-49.5%
2degrees	39	98	-60.2%
Skinny	48	89	-46.1%
2degrees NextGen Mobile	3	31	-90.3%
Mighty Mobile	5	9	-44.4%
Warehouse	4	10	-60%
MyRepublic Mobile	2	8	-75%
Telsim NZ	9	0	n/a
Slingshot NextGen Mobile	2	5	-60%
Mercury Mobile	1	5	-80%
Kiwi Mobile	0	4	-100%
Contact Mobile	0	4	-100%
Megatel	0	2	-100%
Nova Energy Mobile	0	2	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.