Kogan Mobile NZ — Daily Sales Report

Yesterday: Sunday, 19 July 2026  |  Generated 20 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Sunday, 19 July 2026

TOTAL PLANS
657 +41.9%
LY: 463
Top-Up + Vouchers Bought
TY Top-Up 494 · VB 163
Excludes voucher redemptions: 66 (LY 65)
TOP-UP PLANS (ADYEN)
494 +21.4%
LY: 407
TY New: 32 · Existing: 462
LY New: 23 · Existing: 384
VOUCHERS BOUGHT
163 +191.1%
LY: 56
TY NZ$34,525 gross
LY NZ$2,885 gross
GROSS SALES (Inc GST)
NZ$49,455 +277.5%
LY: NZ$13,102
TY: TopUp NZ$14,930 + Voucher NZ$34,525
Excludes voucher redemptions: NZ$8,539 (LY NZ$6,567)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 19 July 2026 vs Saturday, 19 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)494407+21.4%
  New (Top-Up)3223+39.1%
  Existing (Top-Up)462384+20.3%
Vouchers Bought16356+191.1%
  New (Voucher Bought) - count (est.)9938+160.5%
  New (Voucher Bought) - gross (est.)NZ$14,143NZ$1,966+619.6%
  Existing (Voucher Bought) - count (est.)6418+255.6%
  Existing (Voucher Bought) - gross (est.)NZ$20,382NZ$919+2116.6%
TOTAL PLANS657463+41.9%
Top-Up SalesNZ$14,930NZ$10,217+46.1%
Voucher SalesNZ$34,525NZ$2,885+1096.7%
GROSS SALES (Inc GST)NZ$49,455NZ$13,102+277.5%
Voucher Plans Redeemed (excluded)6665+1.5%
  Redeemed New / Existing4044-9.1%
Voucher Redemption Value (excluded)NZ$8,539NZ$6,567+30%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1996115
LARGE (30 Days | 15GB)28688
LARGE (30 Days | 15GB) Long Weekend Special NOSIM46468
Medium Data Pack04545
Large Data Pack02929
EXTRA LARGE (365 Days | 32GB Per Month)91928
MEDIUM (30 Days | 4GB)12627
International Roaming Add-On (Calls & Data)22022
Small Data Pack11819
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM01717
LARGE (30 Days | 15GB) - $5 Starter Pack Offer17017
EXTRA LARGE (30 Days | 32GB) LWS NOSIM11516

Month to Date (to 19 Jul 2026)

TOTAL PLANS
12,021 +38.3%
LY: 8,692
Top-Up + Vouchers Bought
TY Top-Up 9,809 · VB 2,212
Excludes voucher redemptions: 1,389 (LY 1,513)
TOP-UP PLANS (ADYEN)
9,809 +31.3%
LY: 7,468
TY New: 594 · Existing: 9,215
LY New: 503 · Existing: 6,965
VOUCHERS BOUGHT
2,212 +80.7%
LY: 1,224
TY NZ$361,485 gross
LY NZ$50,324 gross
GROSS SALES (Inc GST)
NZ$671,105 +171.9%
LY: NZ$246,832
TY: TopUp NZ$309,620 + Voucher NZ$361,485
Excludes voucher redemptions: NZ$169,465 (LY NZ$189,215)

Active Base — as of 2026-07-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,292
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,179
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,772
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-19
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,212 (NZ$361,485) · LY 1,224 (NZ$50,324) · YoY count +80.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,8097,468+31.3%
  New (Top-Up)594503+18.1%
  Existing (Top-Up)9,2156,965+32.3%
Vouchers Bought2,2121,224+80.7%
  New (Voucher Bought) - count (est.)1,078930+15.9%
  New (Voucher Bought) - gross (est.)NZ$135,636NZ$39,867+240.2%
  Existing (Voucher Bought) - count (est.)1,134294+285.7%
  Existing (Voucher Bought) - gross (est.)NZ$225,849NZ$10,457+2059.9%
TOTAL PLANS12,0218,692+38.3%
Top-Up SalesNZ$309,620NZ$196,508+57.6%
Voucher SalesNZ$361,485NZ$50,324+618.3%
GROSS SALES (Inc GST)NZ$671,105NZ$246,832+171.9%
Voucher Plans Redeemed (excluded)1,3891,513-8.2%
  Redeemed New / Existing6771,149-41.1%
Voucher Redemption Value (excluded)NZ$169,465NZ$189,215-10.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2662,0192,285
LARGE (30 Days | 15GB)731,6011,674
LARGE (30 Days | 15GB) Long Weekend Special NOSIM611,1681,229
Medium Data Pack31867898
MEDIUM (30 Days | 4GB)34599633
Large Data Pack18597615
Small Data Pack17535552
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM24357381
International Roaming Add-On (Calls & Data)18325343
EXTRA LARGE (365 Days | 32GB Per Month)92238330
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM47209256
LARGE (365 Days | 15GB Per 30 Days)23207230
LARGE (365 Days | 15GB Per Month)92137229
International Roaming Add-On (Data Only)13209222
MEDIUM (30 Days | 4GB) June/July 2026 Promo15748205
International Calls Add-On12189201
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1810181
EXTRA LARGE (30 Days | 32GB)7169176
EXTRA LARGE (30 Days | 32GB) LWS NOSIM9159168
SMALL (365 Days | 1.5GB Per 30 Days)3597132

Financial Year to Date (2026-07-01 to 19 Jul 2026)

TOTAL PLANS
12,021 +38.3%
LY: 8,692
Top-Up + Vouchers Bought
TY Top-Up 9,809 · VB 2,212
Excludes voucher redemptions: 1,389 (LY 1,513)
TOP-UP PLANS (ADYEN)
9,809 +31.3%
LY: 7,468
TY New: 594 · Existing: 9,215
LY New: 503 · Existing: 6,965
VOUCHERS BOUGHT
2,212 +80.7%
LY: 1,224
TY NZ$361,485 gross
LY NZ$50,324 gross
GROSS SALES (Inc GST)
NZ$671,105 +171.9%
LY: NZ$246,832
TY: TopUp NZ$309,620 + Voucher NZ$361,485
Excludes voucher redemptions: NZ$169,465 (LY NZ$189,215)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 2,212 (NZ$361,485) · LY 1,224 (NZ$50,324) · YoY count +80.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,8097,468+31.3%
  New (Top-Up)594503+18.1%
  Existing (Top-Up)9,2156,965+32.3%
Vouchers Bought2,2121,224+80.7%
  New (Voucher Bought) - count (est.)1,078930+15.9%
  New (Voucher Bought) - gross (est.)NZ$135,636NZ$39,867+240.2%
  Existing (Voucher Bought) - count (est.)1,134294+285.7%
  Existing (Voucher Bought) - gross (est.)NZ$225,849NZ$10,457+2059.9%
TOTAL PLANS12,0218,692+38.3%
Top-Up SalesNZ$309,620NZ$196,508+57.6%
Voucher SalesNZ$361,485NZ$50,324+618.3%
GROSS SALES (Inc GST)NZ$671,105NZ$246,832+171.9%
Voucher Plans Redeemed (excluded)1,3891,513-8.2%
  Redeemed New / Existing6771,149-41.1%
Voucher Redemption Value (excluded)NZ$169,465NZ$189,215-10.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2662,0192,285
LARGE (30 Days | 15GB)731,6011,674
LARGE (30 Days | 15GB) Long Weekend Special NOSIM611,1681,229
Medium Data Pack31867898
MEDIUM (30 Days | 4GB)34599633
Large Data Pack18597615
Small Data Pack17535552
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM24357381
International Roaming Add-On (Calls & Data)18325343
EXTRA LARGE (365 Days | 32GB Per Month)92238330
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM47209256
LARGE (365 Days | 15GB Per 30 Days)23207230
LARGE (365 Days | 15GB Per Month)92137229
International Roaming Add-On (Data Only)13209222
MEDIUM (30 Days | 4GB) June/July 2026 Promo15748205
International Calls Add-On12189201
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1810181
EXTRA LARGE (30 Days | 32GB)7169176
EXTRA LARGE (30 Days | 32GB) LWS NOSIM9159168
SMALL (365 Days | 1.5GB Per 30 Days)3597132

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$671,105, up +171.9% YoY.
  • FYTD Total Plans 12,021, up +38.3% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 12,021, +38.3% YoY.
  • Active base at 19 Jul 2026: 74,292 customers.

Needs Attention

  • Yesterday Gross Sales NZ$49,455, +277.5% vs same day LY.
  • MTD Gross Sales NZ$671,105, +171.9% YoY.
  • MTD & FYTD Vouchers Bought count +80.7% / +80.7% YoY.

Active Base — as of 2026-07-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,292
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,179
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,772
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-19
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 19 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 19 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 19 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
11 -56%
LY: 25
Top TY: Spark (3)
Top LY: Spark (11)
PORT-INS MTD
330 -53.1%
LY: 703
Top TY: One NZ (96)
Top LY: One NZ (210)
PORT-INS FYTD
330 -53.1%
LY: 703
Top TY: One NZ (96)
Top LY: One NZ (210)
PORT-INS LIFETIME
97,766
Top: One NZ (26,974)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ96210-54.3%
Spark69156-55.8%
2degrees56130-56.9%
Skinny65114-43%
2degrees NextGen Mobile434-88.2%
Mighty Mobile812-33.3%
Warehouse811-27.3%
MyRepublic Mobile39-66.7%
Telsim NZ100n/a
Mercury Mobile27-71.4%
Slingshot NextGen Mobile26-66.7%
Contact Mobile34-25%
Kiwi Mobile15-80%
Nova Energy Mobile22+0%
Megatel02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ96210-54.3%
Spark69156-55.8%
2degrees56130-56.9%
Skinny65114-43%
2degrees NextGen Mobile434-88.2%
Mighty Mobile812-33.3%
Warehouse811-27.3%
MyRepublic Mobile39-66.7%
Telsim NZ100n/a
Mercury Mobile27-71.4%
Slingshot NextGen Mobile26-66.7%
Contact Mobile34-25%
Kiwi Mobile15-80%
Nova Energy Mobile22+0%
Megatel02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.