Kogan Mobile NZ — Daily Sales Report

Saturday, 27 June 2026 · All figures NZD · times in AEST
Total Plans
302 -47.8%
LY: 579
Top-Up + Vouchers Bought
Excludes voucher redemptions: 6 (LY 89)
Top-Up Plans (ADYEN)
290 -33.5%
LY: 436
TY New: 15 · Existing: 275
LY New: 35 · Existing: 401
Vouchers Bought
12 -91.6%
LY: 143
TY NZ$2,303 gross
LY NZ$25,898 gross
Gross Sales (Inc GST)
NZ$14,085 -61.2%
LY: NZ$36,299
TY: TopUp NZ$11,782 + Voucher NZ$2,303
Excludes voucher redemptions: NZ$1,024 (LY NZ$15,290)

Top-Up Plans by New/Existing + Vouchers Bought

Doughnut and stacked New/Existing apply to Top-Up plans; Vouchers Bought shown with estimated N/E split.

Plans Composition (New vs Existing)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing — Total

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Yesterday TY vs LY: Saturday, 27 June 2026 vs Friday, 27 June 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)290436-33.5%
  New (Top-Up)1535-57.1%
  Existing (Top-Up)275401-31.4%
Vouchers Bought12143-91.6%
  New (Voucher Bought) - count (est.)10116-91.4%
  New (Voucher Bought) - gross (est.)NZ$1,747NZ$19,872-91.2%
  Existing (Voucher Bought) - count (est.)227-92.6%
  Existing (Voucher Bought) - gross (est.)NZ$556NZ$6,026-90.8%
TOTAL PLANS302579-47.8%
Top-Up SalesNZ$11,782NZ$10,401+13.3%
Voucher SalesNZ$2,303NZ$25,898-91.1%
GROSS SALES (Inc GST)NZ$14,085NZ$36,299-61.2%
Voucher Plans Redeemed (excluded)689-93.3%
  Redeemed New / Existing572-93.1%
Voucher Redemption Value (excluded)NZ$1,024NZ$15,290-93.3%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
Total Plans
15,933 +12.3%
LY: 14,186
Top-Up + Vouchers Bought
Excludes voucher redemptions: 2,428 (LY 2,185)
Top-Up Plans (ADYEN)
13,268 +21.1%
LY: 10,955
TY New: 717 · Existing: 12,551
LY New: 749 · Existing: 10,206
Vouchers Bought
2,665 -17.5%
LY: 3,231
TY NZ$358,516 gross
LY NZ$565,866 gross
Gross Sales (Inc GST)
NZ$797,268 -6.8%
LY: NZ$855,635
TY: TopUp NZ$438,752 + Voucher NZ$358,516
Excludes voucher redemptions: NZ$340,491 (LY NZ$335,850)

Active Base — as of 2026-06-27 (latest available snapshot)

Total Active Customers
74,199
Prior month-end (2026-05-31): 74,181
Total 365-Day Active Plans
61,461
Prior month-end (2026-05-31): 61,348
Total 30-Day Active Plans
10,572
Prior month-end (2026-05-31): 10,577
Snapshot as-of
2026-06-27
Point-in-time totals (not period flows)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. TY 2,665 (NZ$358,516) · LY 3,231 (NZ$565,866) · YoY count -17.5% · N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (MTD TY vs LY)

Headline Numbers (MTD)

MetricTYLYYoY
Top-Up Plans (ADYEN)13,26810,955+21.1%
  New (Top-Up)717749-4.3%
  Existing (Top-Up)12,55110,206+23.0%
Vouchers Bought2,6653,231-17.5%
  New (Voucher Bought) - count (est.)1,2012,353-49.0%
  New (Voucher Bought) - gross (est.)NZ$140,753NZ$385,062-63.4%
  Existing (Voucher Bought) - count (est.)1,464878+66.7%
  Existing (Voucher Bought) - gross (est.)NZ$217,763NZ$180,804+20.4%
TOTAL PLANS15,93314,186+12.3%
Top-Up SalesNZ$438,752NZ$289,769+51.4%
Voucher SalesNZ$358,516NZ$565,866-36.6%
GROSS SALES (Inc GST)NZ$797,268NZ$855,635-6.8%
Voucher Plans Redeemed (excluded)2,4282,185+11.1%
  Redeemed New / Existing1,0941,591-31.2%
Voucher Redemption Value (excluded)NZ$340,491NZ$335,850+1.4%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans by Activity (MTD TY vs LY)

PlanTY PlansLY PlansYoY
SMALL (30 Days | 1.5GB)3,4193,496-2.2%
LARGE (30 Days | 15GB)2,2602,455-7.9%
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1,429306+367.0%
LARGE (365 Days | 15GB Per Month)1,1731,316-10.9%
Medium Data Pack1,123777+44.5%
MEDIUM (30 Days | 4GB)850952-10.7%
Large Data Pack725444+63.3%
Small Data Pack685447+53.2%
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM55894+493.6%
LARGE (Monthly | 15GB)5180n/a
International Roaming Add-On (Calls & Data)343482-28.8%
LARGE (365 Days | 15GB Per 30 Days)33591+268.1%
EXTRA LARGE (30 Days | 32GB)253144+75.7%
EXTRA LARGE (30 Days | 32GB) LWS NOSIM2510n/a
LARGE (30 Days | 15GB) - $5 Starter Pack Offer241285-15.4%
International Roaming Add-On (Data Only)231354-34.7%
International Calls Add-On221244-9.4%
SMALL (365 Days | 1.5GB Per 30 Days)132113+16.8%
EXTRA LARGE (31 Days | 32GB) Monthly Promo104168-38.1%
EXTRA LARGE (365 Days | 32GB Per Month)91140-35.0%
SMALL (Monthly | 1.5GB)096-100.0%
Total Plans
255,994 +16.1%
LY: 220,511
Top-Up + Vouchers Bought
Excludes voucher redemptions: 78,009 (LY 64,056)
Top-Up Plans (ADYEN)
176,516 +17.7%
LY: 149,978
TY New: 11,656 · Existing: 164,860
LY New: 10,370 · Existing: 139,608
Vouchers Bought
79,478 +12.7%
LY: 70,533
TY NZ$12,195,241 gross
LY NZ$10,591,770 gross
Gross Sales (Inc GST)
NZ$19.17M +17.8%
LY: NZ$16.28M
TY: TopUp NZ$6,977,807 + Voucher NZ$12,195,241
Excludes voucher redemptions: NZ$12,128,538 (LY NZ$9,770,770)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. TY 79,478 (NZ$12,195,241) · LY 70,533 (NZ$10,591,770) · YoY count +12.7% · N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (FYTD TY vs LY)

Headline Numbers (FYTD)

MetricTYLYYoY
Top-Up Plans (ADYEN)176,516149,978+17.7%
  New (Top-Up)11,65610,370+12.4%
  Existing (Top-Up)164,860139,608+18.1%
Vouchers Bought79,47870,533+12.7%
  New (Voucher Bought) - count (est.)33,80240,268-16.1%
  New (Voucher Bought) - gross (est.)NZ$4,756,991NZ$5,507,673-13.6%
  Existing (Voucher Bought) - count (est.)45,67630,265+50.9%
  Existing (Voucher Bought) - gross (est.)NZ$7,438,250NZ$5,084,097+46.3%
TOTAL PLANS255,994220,511+16.1%
Top-Up SalesNZ$6,977,807NZ$5,689,867+22.6%
Voucher SalesNZ$12,195,241NZ$10,591,770+15.1%
GROSS SALES (Inc GST)NZ$19,173,048NZ$16,281,637+17.8%
Voucher Plans Redeemed (excluded)78,00964,056+21.8%
  Redeemed New / Existing33,17736,570-9.3%
Voucher Redemption Value (excluded)NZ$12,128,538NZ$9,770,770+24.1%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans by Activity (FYTD TY vs LY)

PlanTY PlansLY PlansYoY
SMALL (30 Days | 1.5GB)48,33746,408+4.2%
LARGE BOGOF (365 Days | 15GB Per Month)35,40225,454+39.1%
LARGE (30 Days | 15GB)30,88832,390-4.6%
Medium Data Pack14,04110,582+32.7%
LARGE (365 Days | 15GB Per Month)14,0400n/a
MEDIUM (30 Days | 4GB)12,90913,964-7.6%
LARGE (30 Days | 15GB) Long Weekend Special NOSIM12,5660n/a
EXTRA LARGE (365 Days | 32GB Per Month)9,4847,838+21.0%
Large Data Pack9,0656,290+44.1%
Small Data Pack8,2146,160+33.3%
LARGE (365 Days | 15GB Per 30 Days)6,38914,706-56.6%
International Roaming Add-On (Calls & Data)6,3696,202+2.7%
LARGE (Monthly | 15GB)4,9480n/a
LARGE (30 Days | 15GB) - $5 Starter Pack Offer4,7136,386-26.2%
International Roaming Add-On (Data Only)4,4134,076+8.3%
International Calls Add-On3,8023,112+22.2%
EXTRA LARGE (30 Days | 32GB)2,8561,928+48.1%
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM2,5441,908+33.3%
SMALL (365 Days | 1.5GB Per 30 Days)02,653-100.0%
MEDIUM BOGOF (365 Days | 4GB Per Month)04,421-100.0%

Key Takeaways

Going well

  • FYTD Gross Sales (Inc GST) NZ$19.17M vs LY NZ$16.28M (+17.8% YoY).
  • FYTD Total Plans 255,994 vs LY 220,511 (+16.1% YoY) — Top-Up + Vouchers Bought.
  • Active base at 74,199 customers as of 2026-06-27.

Needs attention

  • MTD Gross Sales NZ$797,268 vs LY NZ$855,635 (-6.8% YoY).
  • MTD Vouchers Bought 2,665 vs LY 3,231 (-17.5% YoY).
Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD inc GST), excluding voucher redemptions.

Active Base — as of 2026-06-27 (latest available snapshot)

Total Active Customers
74,199
Prior month-end (2026-05-31): 74,181
Total 365-Day Active Plans
61,461
Prior month-end (2026-05-31): 61,348
Total 30-Day Active Plans
10,572
Prior month-end (2026-05-31): 10,577
Snapshot as-of
2026-06-27
Point-in-time totals (not period flows)

Total Active Customers (Monthly EOM)

Total Active Customers (Quarterly EOQ)

365-Day Active Plans (Monthly EOM)

30-Day Active Plans (Monthly EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total here matches the report Gross Sales (Inc GST) definition (excludes voucher redemptions). Current month is month-to-date up to 27 Jun 2026.
MonthAuto-Renew (Top-Up)Voucher SalesTotal (Gross Sales Inc GST)
2023-07NZ$275,502NZ$50,745NZ$326,247
2023-08NZ$358,329NZ$1,193,962NZ$1,552,292
2023-09NZ$524,282NZ$52,585NZ$576,867
2023-10NZ$298,786NZ$348,250NZ$647,036
2023-11NZ$327,911NZ$2,449,920NZ$2,777,831
2023-12NZ$476,659NZ$619,745NZ$1,096,404
2024-01NZ$444,151NZ$433,160NZ$877,311
2024-02NZ$298,573NZ$78,350NZ$376,923
2024-03NZ$315,040NZ$720,910NZ$1,035,950
2024-04NZ$330,744NZ$136,675NZ$467,420
2024-05NZ$344,831NZ$43,040NZ$387,871
2024-06NZ$320,288NZ$49,050NZ$369,338
2024-07NZ$306,585NZ$46,065NZ$352,650
2024-08NZ$444,162NZ$1,317,760NZ$1,761,922
2024-09NZ$511,495NZ$643,266NZ$1,154,761
2024-10NZ$352,341NZ$514,250NZ$866,591
2024-11NZ$629,834NZ$3,651,275NZ$4,281,109
2024-12NZ$830,718NZ$980,368NZ$1,811,086
2025-01NZ$741,232NZ$706,175NZ$1,447,407
2025-02NZ$336,445NZ$549,760NZ$886,205
2025-03NZ$415,316NZ$1,286,240NZ$1,701,556
2025-04NZ$427,217NZ$66,500NZ$493,717
2025-05NZ$404,753NZ$264,245NZ$668,998
2025-06NZ$322,415NZ$675,200NZ$997,615
2025-07NZ$326,822NZ$174,732NZ$501,554
2025-08NZ$510,975NZ$804,556NZ$1,315,531
2025-09NZ$700,719NZ$400,961NZ$1,101,680
2025-10NZ$445,515NZ$213,189NZ$658,704
2025-11NZ$602,193NZ$5,975,508NZ$6,577,701
2025-12NZ$1,168,892NZ$1,695,489NZ$2,864,381
2026-01NZ$540,784NZ$569,053NZ$1,109,837
2026-02NZ$518,314NZ$161,650NZ$679,964
2026-03NZ$620,240NZ$1,000,098NZ$1,620,338
2026-04NZ$584,496NZ$460,115NZ$1,044,611
2026-05NZ$520,105NZ$381,374NZ$901,479
2026-06 (MTD)NZ$438,752NZ$358,516NZ$797,268

ARPU (TTM) — Last 36 Months + Yesterday

ARPU TTM = (sum of trailing 12 months captured revenue / average of 13 EOM active customers) / 12. Latest point is partial (as of 27 Jun 2026).

New Activations by Month

Distinct mobile numbers by first appearance month. Latest month partial (MTD).

New Activations by Quarter

Current quarter partial (MTD).
Port-IN data source: rpt_kogan_mobile_nz_plans.KmnzPortedInProvider (the carrier each customer ported FROM). Counts reflect the snapshot-based plan table and follow the established report definition. Port-OUT is not currently tracked for NZ — the NZ data warehouse has no losing/gaining carrier on exit. The Australian operation has the equivalent (fct_kogan_mobile_au_exits.GainingCarrier); there is no NZ equivalent.
Port-Ins Yesterday
0 -100.0%
LY: 21,272
Top TY: n/a
Top LY: 2degrees
Port-Ins MTD
6,499 -98.8%
LY: 561,816
Top TY: One NZ
Top LY: One NZ
Port-Ins FYTD
4,309,038 -79.4%
LY: 20,881,200
Top TY: One NZ
Top LY: One NZ
Port-Ins Lifetime
204,177,331
Top: 2degrees
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Monthly Port-Ins by Previous Provider (last 24 months)

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ1,955157,145-98.8%
2degrees1,106130,419-99.2%
Spark1,285115,276-98.9%
Skinny1,50482,744-98.2%
2degrees NextGen Mobile5318,874-99.7%
Warehouse14113,988-99.0%
Mighty Mobile19812,214-98.4%
MyRepublic Mobile438,259-99.5%
Contact Mobile627,657-99.2%
Mercury Mobile525,024-99.0%
Megatel03,858-100.0%
Kiwi Mobile182,775-99.4%
Nova Energy Mobile112,267-99.5%
Slingshot NextGen Mobile29951-97.0%
Zeronet Mobile20365-94.5%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ1,396,9607,026,772-80.1%
2degrees931,1134,385,865-78.8%
Spark833,1963,804,760-78.1%
Skinny582,9343,238,084-82.0%
2degrees NextGen Mobile151,384572,206-73.5%
Warehouse77,464605,400-87.2%
Contact Mobile55,346263,690-79.0%
MyRepublic Mobile42,573184,550-76.9%
Mighty Mobile65,295158,321-58.8%
Kiwi Mobile25,952166,296-84.4%
Megatel32,146139,151-76.9%
Slingshot NextGen Mobile21,715120,802-82.0%
Mercury Mobile34,596107,483-67.8%
Orcon Next Generation6,50547,690-86.4%
Nova Energy Mobile21,50111,985+79.4%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.