Doughnut shows New vs Existing for Top-Up plans only.
Counted in Total Plans and Gross Sales.
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 469 | 432 | +8.6% |
| New (Top-Up) | 24 | 32 | -25% |
| Existing (Top-Up) | 445 | 400 | +11.2% |
| Vouchers Bought | 50 | 76 | -34.2% |
| New (Voucher Bought) - count (est.) | 28 | 58 | -51.7% |
| New (Voucher Bought) - gross (est.) | NZ$2,380 | NZ$10,545 | -77.4% |
| Existing (Voucher Bought) - count (est.) | 22 | 18 | +22.2% |
| Existing (Voucher Bought) - gross (est.) | NZ$1,840 | NZ$2,965 | -37.9% |
| TOTAL PLANS | 519 | 508 | +2.2% |
| Top-Up Sales | NZ$14,360 | NZ$11,242 | +27.7% |
| Voucher Sales | NZ$4,220 | NZ$13,510 | -68.8% |
| GROSS SALES (Inc GST) | NZ$18,580 | NZ$24,752 | -24.9% |
| Voucher Plans Redeemed (excluded) | 95 | 77 | +23.4% |
| Redeemed New / Existing | 54 | 59 | -8.5% |
| Voucher Redemption Value (excluded) | NZ$15,203 | NZ$11,376 | +33.6% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 15 | 101 | 116 |
| LARGE (30 Days | 15GB) | 2 | 70 | 72 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 1 | 50 | 51 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 23 | 23 | 46 |
| Medium Data Pack | 3 | 39 | 42 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 3 | 39 | 42 |
| Large Data Pack | 1 | 31 | 32 |
| MEDIUM (30 Days | 4GB) | 0 | 27 | 27 |
| International Roaming Add-On (Calls & Data) | 1 | 23 | 24 |
| Small Data Pack | 0 | 19 | 19 |
| International Roaming Add-On (Data Only) | 2 | 14 | 16 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 15 | 0 | 15 |
TY 205 (NZ$12,400) · LY 306 (NZ$56,984) · YoY count -33% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 2,582 | 2,079 | +24.2% |
| New (Top-Up) | 146 | 144 | +1.4% |
| Existing (Top-Up) | 2,436 | 1,935 | +25.9% |
| Vouchers Bought | 205 | 306 | -33% |
| New (Voucher Bought) - count (est.) | 131 | 229 | -42.8% |
| New (Voucher Bought) - gross (est.) | NZ$7,431 | NZ$38,646 | -80.8% |
| Existing (Voucher Bought) - count (est.) | 74 | 77 | -3.9% |
| Existing (Voucher Bought) - gross (est.) | NZ$4,969 | NZ$18,338 | -72.9% |
| TOTAL PLANS | 2,787 | 2,385 | +16.9% |
| Top-Up Sales | NZ$79,044 | NZ$56,688 | +39.4% |
| Voucher Sales | NZ$12,400 | NZ$56,984 | -78.2% |
| GROSS SALES (Inc GST) | NZ$91,444 | NZ$113,672 | -19.6% |
| Voucher Plans Redeemed (excluded) | 393 | 308 | +27.6% |
| Redeemed New / Existing | 251 | 230 | +9.1% |
| Voucher Redemption Value (excluded) | NZ$63,735 | NZ$44,258 | +44% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 53 | 530 | 583 |
| LARGE (30 Days | 15GB) | 24 | 447 | 471 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 11 | 259 | 270 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 129 | 93 | 222 |
| Medium Data Pack | 8 | 211 | 219 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 16 | 194 | 210 |
| MEDIUM (30 Days | 4GB) | 11 | 170 | 181 |
| Large Data Pack | 7 | 144 | 151 |
| Small Data Pack | 4 | 139 | 143 |
| International Roaming Add-On (Calls & Data) | 4 | 81 | 85 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 64 | 0 | 64 |
| International Roaming Add-On (Data Only) | 4 | 52 | 56 |
| LARGE (365 Days | 15GB Per 30 Days) | 9 | 40 | 49 |
| EXTRA LARGE (30 Days | 32GB) | 2 | 46 | 48 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 7 | 37 | 44 |
| International Calls Add-On | 5 | 36 | 41 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 1 | 36 | 37 |
| EXTRA LARGE (31 Days | 32GB) Monthly Promo | 5 | 18 | 23 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 18 | 5 | 23 |
| MEDIUM (365 Days | 4GB Per 30 Days) | 7 | 8 | 15 |
TY 3,873 (NZ$656,005) · LY 2,289 (NZ$231,716) · YoY count +69.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 18,996 | 14,602 | +30.1% |
| New (Top-Up) | 1,128 | 947 | +19.1% |
| Existing (Top-Up) | 17,868 | 13,655 | +30.9% |
| Vouchers Bought | 3,873 | 2,289 | +69.2% |
| New (Voucher Bought) - count (est.) | 2,175 | 1,731 | +25.6% |
| New (Voucher Bought) - gross (est.) | NZ$328,145 | NZ$171,700 | +91.1% |
| Existing (Voucher Bought) - count (est.) | 1,698 | 558 | +204.3% |
| Existing (Voucher Bought) - gross (est.) | NZ$327,860 | NZ$60,016 | +446.3% |
| TOTAL PLANS | 22,869 | 16,891 | +35.4% |
| Top-Up Sales | NZ$581,977 | NZ$383,510 | +51.8% |
| Voucher Sales | NZ$656,005 | NZ$231,716 | +183.1% |
| GROSS SALES (Inc GST) | NZ$1,237,982 | NZ$615,226 | +101.2% |
| Voucher Plans Redeemed (excluded) | 2,772 | 2,619 | +5.8% |
| Redeemed New / Existing | 1,557 | 1,980 | -21.4% |
| Voucher Redemption Value (excluded) | NZ$395,407 | NZ$323,990 | +22% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 479 | 3,979 | 4,458 |
| LARGE (30 Days | 15GB) | 154 | 3,099 | 3,253 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 116 | 2,122 | 2,238 |
| Medium Data Pack | 57 | 1,692 | 1,749 |
| MEDIUM (30 Days | 4GB) | 77 | 1,193 | 1,270 |
| Large Data Pack | 39 | 1,146 | 1,185 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 510 | 560 | 1,070 |
| Small Data Pack | 29 | 1,018 | 1,047 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 60 | 912 | 972 |
| International Roaming Add-On (Calls & Data) | 27 | 581 | 608 |
| International Roaming Add-On (Data Only) | 23 | 390 | 413 |
| LARGE (365 Days | 15GB Per 30 Days) | 62 | 338 | 400 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 390 | 0 | 390 |
| International Calls Add-On | 30 | 355 | 385 |
| EXTRA LARGE (30 Days | 32GB) | 13 | 330 | 343 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 16 | 324 | 340 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 242 | 64 | 306 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM | 54 | 251 | 305 |
| LARGE (365 Days | 15GB Per Month) | 125 | 176 | 301 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 81 | 200 | 281 |
Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.
Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 05 Aug 2026.
Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 05 Aug 2026).
* latest month is partial (to 05 Aug 2026).
* current quarter is partial.
Top-5 lifetime providers + Other (dashed).
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 31 | 50 | -38% |
| 2degrees | 34 | 28 | +21.4% |
| Spark | 26 | 29 | -10.3% |
| Skinny | 18 | 23 | -21.7% |
| 2degrees NextGen Mobile | 4 | 6 | -33.3% |
| Mighty Mobile | 5 | 2 | +150% |
| Slingshot NextGen Mobile | 4 | 1 | +300% |
| Contact Mobile | 3 | 1 | +200% |
| MyRepublic Mobile | 1 | 2 | -50% |
| Mercury Mobile | 3 | 0 | n/a |
| Warehouse | 1 | 2 | -50% |
| Megatel | 0 | 1 | -100% |
| Kiwi Mobile | 1 | 0 | n/a |
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 252 | 362 | -30.4% |
| Spark | 163 | 264 | -38.3% |
| 2degrees | 166 | 228 | -27.2% |
| Skinny | 140 | 187 | -25.1% |
| 2degrees NextGen Mobile | 17 | 52 | -67.3% |
| Mighty Mobile | 23 | 19 | +21.1% |
| Warehouse | 10 | 19 | -47.4% |
| Contact Mobile | 12 | 10 | +20% |
| MyRepublic Mobile | 6 | 13 | -53.8% |
| Mercury Mobile | 9 | 8 | +12.5% |
| Nova Energy Mobile | 7 | 7 | +0% |
| Telsim NZ | 14 | 0 | n/a |
| Slingshot NextGen Mobile | 7 | 7 | +0% |
| Kiwi Mobile | 3 | 6 | -50% |
| Megatel | 0 | 4 | -100% |
This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.