Kogan Mobile NZ — Daily Sales Report

Yesterday: Thursday, 23 July 2026  |  Generated 24 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Thursday, 23 July 2026

TOTAL PLANS
689 +31.5%
LY: 524
Top-Up + Vouchers Bought
TY Top-Up 580 · VB 109
Excludes voucher redemptions: 79 (LY 59)
TOP-UP PLANS (ADYEN)
580 +28.3%
LY: 452
TY New: 44 · Existing: 536
LY New: 22 · Existing: 430
VOUCHERS BOUGHT
109 +51.4%
LY: 72
TY NZ$22,060 gross
LY NZ$15,266 gross
GROSS SALES (Inc GST)
NZ$37,389 +43.3%
LY: NZ$26,090
TY: TopUp NZ$15,329 + Voucher NZ$22,060
Excludes voucher redemptions: NZ$11,884 (LY NZ$6,383)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 23 July 2026 vs Wednesday, 23 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)580452+28.3%
  New (Top-Up)4422+100%
  Existing (Top-Up)536430+24.7%
Vouchers Bought10972+51.4%
  New (Voucher Bought) - count (est.)6854+25.9%
  New (Voucher Bought) - gross (est.)NZ$11,739NZ$9,516+23.4%
  Existing (Voucher Bought) - count (est.)4118+127.8%
  Existing (Voucher Bought) - gross (est.)NZ$10,321NZ$5,750+79.5%
TOTAL PLANS689524+31.5%
Top-Up SalesNZ$15,329NZ$10,824+41.6%
Voucher SalesNZ$22,060NZ$15,266+44.5%
GROSS SALES (Inc GST)NZ$37,389NZ$26,090+43.3%
Voucher Plans Redeemed (excluded)7959+33.9%
  Redeemed New / Existing4944+11.4%
Voucher Redemption Value (excluded)NZ$11,884NZ$6,383+86.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)20115135
LARGE (30 Days | 15GB)38487
LARGE (30 Days | 15GB) Long Weekend Special NOSIM126072
Medium Data Pack05454
Large Data Pack14748
EXTRA LARGE (365 Days | 32GB Per Month)232043
Small Data Pack03535
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM13334
MEDIUM (30 Days | 4GB)13031
International Roaming Add-On (Calls & Data)02121
EXTRA LARGE (30 Days | 32GB) LWS NOSIM31417
International Calls Add-On11314

Month to Date (to 23 Jul 2026)

TOTAL PLANS
14,815 +38.8%
LY: 10,675
Top-Up + Vouchers Bought
TY Top-Up 12,003 · VB 2,812
Excludes voucher redemptions: 1,667 (LY 1,765)
TOP-UP PLANS (ADYEN)
12,003 +31.2%
LY: 9,146
TY New: 733 · Existing: 11,270
LY New: 600 · Existing: 8,546
VOUCHERS BOUGHT
2,812 +83.9%
LY: 1,529
TY NZ$487,085 gross
LY NZ$88,597 gross
GROSS SALES (Inc GST)
NZ$859,040 +161.5%
LY: NZ$328,508
TY: TopUp NZ$371,955 + Voucher NZ$487,085
Excludes voucher redemptions: NZ$213,096 (LY NZ$214,607)

Active Base — as of 2026-07-23 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,355
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,236
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,751
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-23
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,812 (NZ$487,085) · LY 1,529 (NZ$88,597) · YoY count +83.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)12,0039,146+31.2%
  New (Top-Up)733600+22.2%
  Existing (Top-Up)11,2708,546+31.9%
Vouchers Bought2,8121,529+83.9%
  New (Voucher Bought) - count (est.)1,3871,159+19.7%
  New (Voucher Bought) - gross (est.)NZ$186,208NZ$69,000+169.9%
  Existing (Voucher Bought) - count (est.)1,425370+285.1%
  Existing (Voucher Bought) - gross (est.)NZ$300,877NZ$19,597+1435.3%
TOTAL PLANS14,81510,675+38.8%
Top-Up SalesNZ$371,955NZ$239,911+55%
Voucher SalesNZ$487,085NZ$88,597+449.8%
GROSS SALES (Inc GST)NZ$859,040NZ$328,508+161.5%
Voucher Plans Redeemed (excluded)1,6671,765-5.6%
  Redeemed New / Existing8221,338-38.6%
Voucher Redemption Value (excluded)NZ$213,096NZ$214,607-0.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3312,5082,839
LARGE (30 Days | 15GB)861,9322,018
LARGE (30 Days | 15GB) Long Weekend Special NOSIM771,4361,513
Medium Data Pack381,0641,102
Large Data Pack24752776
MEDIUM (30 Days | 4GB)38725763
Small Data Pack19646665
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM28459487
EXTRA LARGE (365 Days | 32GB Per Month)144328472
International Roaming Add-On (Calls & Data)20382402
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51220271
LARGE (365 Days | 15GB Per 30 Days)32235267
International Roaming Add-On (Data Only)16245261
International Calls Add-On19229248
LARGE (365 Days | 15GB Per Month)100147247
MEDIUM (30 Days | 4GB) June/July 2026 Promo17850228
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2250225
EXTRA LARGE (30 Days | 32GB) LWS NOSIM12201213
EXTRA LARGE (30 Days | 32GB)8204212
SMALL (365 Days | 1.5GB Per 30 Days)42115157

Financial Year to Date (2026-07-01 to 23 Jul 2026)

TOTAL PLANS
14,815 +38.8%
LY: 10,675
Top-Up + Vouchers Bought
TY Top-Up 12,003 · VB 2,812
Excludes voucher redemptions: 1,667 (LY 1,765)
TOP-UP PLANS (ADYEN)
12,003 +31.2%
LY: 9,146
TY New: 733 · Existing: 11,270
LY New: 600 · Existing: 8,546
VOUCHERS BOUGHT
2,812 +83.9%
LY: 1,529
TY NZ$487,085 gross
LY NZ$88,597 gross
GROSS SALES (Inc GST)
NZ$859,040 +161.5%
LY: NZ$328,508
TY: TopUp NZ$371,955 + Voucher NZ$487,085
Excludes voucher redemptions: NZ$213,096 (LY NZ$214,607)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 2,812 (NZ$487,085) · LY 1,529 (NZ$88,597) · YoY count +83.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)12,0039,146+31.2%
  New (Top-Up)733600+22.2%
  Existing (Top-Up)11,2708,546+31.9%
Vouchers Bought2,8121,529+83.9%
  New (Voucher Bought) - count (est.)1,3871,159+19.7%
  New (Voucher Bought) - gross (est.)NZ$186,208NZ$69,000+169.9%
  Existing (Voucher Bought) - count (est.)1,425370+285.1%
  Existing (Voucher Bought) - gross (est.)NZ$300,877NZ$19,597+1435.3%
TOTAL PLANS14,81510,675+38.8%
Top-Up SalesNZ$371,955NZ$239,911+55%
Voucher SalesNZ$487,085NZ$88,597+449.8%
GROSS SALES (Inc GST)NZ$859,040NZ$328,508+161.5%
Voucher Plans Redeemed (excluded)1,6671,765-5.6%
  Redeemed New / Existing8221,338-38.6%
Voucher Redemption Value (excluded)NZ$213,096NZ$214,607-0.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3312,5082,839
LARGE (30 Days | 15GB)861,9322,018
LARGE (30 Days | 15GB) Long Weekend Special NOSIM771,4361,513
Medium Data Pack381,0641,102
Large Data Pack24752776
MEDIUM (30 Days | 4GB)38725763
Small Data Pack19646665
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM28459487
EXTRA LARGE (365 Days | 32GB Per Month)144328472
International Roaming Add-On (Calls & Data)20382402
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51220271
LARGE (365 Days | 15GB Per 30 Days)32235267
International Roaming Add-On (Data Only)16245261
International Calls Add-On19229248
LARGE (365 Days | 15GB Per Month)100147247
MEDIUM (30 Days | 4GB) June/July 2026 Promo17850228
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2250225
EXTRA LARGE (30 Days | 32GB) LWS NOSIM12201213
EXTRA LARGE (30 Days | 32GB)8204212
SMALL (365 Days | 1.5GB Per 30 Days)42115157

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$859,040, up +161.5% YoY.
  • FYTD Total Plans 14,815, up +38.8% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 14,815, +38.8% YoY.
  • Active base at 23 Jul 2026: 74,355 customers.

Needs Attention

  • Yesterday Gross Sales NZ$37,389, +43.3% vs same day LY.
  • MTD Gross Sales NZ$859,040, +161.5% YoY.
  • MTD & FYTD Vouchers Bought count +83.9% / +83.9% YoY.

Active Base — as of 2026-07-23 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,355
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,236
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,751
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-23
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 23 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 23 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 23 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
16 -30.4%
LY: 23
Top TY: Spark (7)
Top LY: One NZ (9)
PORT-INS MTD
399 -51.2%
LY: 817
Top TY: One NZ (121)
Top LY: One NZ (246)
PORT-INS FYTD
399 -51.2%
LY: 817
Top TY: One NZ (121)
Top LY: One NZ (246)
PORT-INS LIFETIME
97,839
Top: One NZ (27,001)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ121246-50.8%
Spark84179-53.1%
2degrees67155-56.8%
Skinny74131-43.5%
2degrees NextGen Mobile939-76.9%
Warehouse815-46.7%
Mighty Mobile813-38.5%
MyRepublic Mobile49-55.6%
Telsim NZ100n/a
Mercury Mobile37-57.1%
Contact Mobile45-20%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile25-60%
Nova Energy Mobile23-33.3%
Zeronet Mobile02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ121246-50.8%
Spark84179-53.1%
2degrees67155-56.8%
Skinny74131-43.5%
2degrees NextGen Mobile939-76.9%
Warehouse815-46.7%
Mighty Mobile813-38.5%
MyRepublic Mobile49-55.6%
Telsim NZ100n/a
Mercury Mobile37-57.1%
Contact Mobile45-20%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile25-60%
Nova Energy Mobile23-33.3%
Zeronet Mobile02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.