Kogan Mobile NZ — Daily Sales Report

Yesterday: Tuesday, 15 September 2026  |  Generated 16 Sep 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Tuesday, 15 September 2026

TOTAL PLANS
582 -10.7%
LY: 652
Top-Up + Vouchers Bought
TY Top-Up 513 · VB 69
Excludes voucher redemptions: 129 (LY 194)
TOP-UP PLANS (ADYEN)
513 +5.1%
LY: 488
TY New: 35 · Existing: 478
LY New: 31 · Existing: 457
VOUCHERS BOUGHT
69 -57.9%
LY: 164
TY NZ$6,850 gross
LY NZ$13,921 gross
GROSS SALES (Inc GST)
NZ$30,113 -13.4%
LY: NZ$34,773
TY: TopUp NZ$23,263 + Voucher NZ$6,850
Excludes voucher redemptions: NZ$20,956 (LY NZ$24,234)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 15 September 2026 vs Monday, 15 September 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)513488+5.1%
  New (Top-Up)3531+12.9%
  Existing (Top-Up)478457+4.6%
Vouchers Bought69164-57.9%
  New (Voucher Bought) - count (est.)2552-51.9%
  New (Voucher Bought) - gross (est.)NZ$2,243NZ$4,278-47.6%
  Existing (Voucher Bought) - count (est.)44112-60.7%
  Existing (Voucher Bought) - gross (est.)NZ$4,607NZ$9,643-52.2%
TOTAL PLANS582652-10.7%
Top-Up SalesNZ$23,263NZ$20,852+11.6%
Voucher SalesNZ$6,850NZ$13,921-50.8%
GROSS SALES (Inc GST)NZ$30,113NZ$34,773-13.4%
Voucher Plans Redeemed (excluded)129194-33.5%
  Redeemed New / Existing4662-25.8%
Voucher Redemption Value (excluded)NZ$20,956NZ$24,234-13.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
LARGE (30 Days | 15GB)6109115
SMALL (30 Days | 1.5GB)2094114
LARGE (30 Days | 15GB) Long Weekend Special NOSIM45559
LARGE (365 Days | 15GB Per Month)172542
Medium Data Pack23739
MEDIUM (30 Days | 4GB)13334
LARGE (365 Days | 15GB Per 30 Days)12223
LARGE (365 Days | 15GB Per Month) BTL51722
Small Data Pack02121
EXTRA LARGE (365 Days | 32GB Per Month)41620
Large Data Pack01919
SMALL (365 Days | 1.5GB Per 30 Days)21618

Month to Date (to 15 Sep 2026)

TOTAL PLANS
11,009 +15.5%
LY: 9,528
Top-Up + Vouchers Bought
TY Top-Up 7,755 · VB 3,254
Excludes voucher redemptions: 2,387 (LY 2,612)
TOP-UP PLANS (ADYEN)
7,755 +6.1%
LY: 7,312
TY New: 528 · Existing: 7,227
LY New: 478 · Existing: 6,834
VOUCHERS BOUGHT
3,254 +46.8%
LY: 2,216
TY NZ$577,424 gross
LY NZ$205,225 gross
GROSS SALES (Inc GST)
NZ$882,510 +54.2%
LY: NZ$572,451
TY: TopUp NZ$305,086 + Voucher NZ$577,424
Excludes voucher redemptions: NZ$431,033 (LY NZ$387,006)

Active Base — as of 2026-09-15 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,682
Prior month-end (2026-08): 74,594
TOTAL 365-DAY ACTIVE PLANS
61,508
Prior month-end (2026-08): 61,383
TOTAL 30-DAY ACTIVE PLANS
11,125
Prior month-end (2026-08): 11,197
SNAPSHOT AS-OF
2026-09-15
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,254 (NZ$577,424) · LY 2,216 (NZ$205,225) · YoY count +46.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)7,7557,312+6.1%
  New (Top-Up)528478+10.5%
  Existing (Top-Up)7,2276,834+5.8%
Vouchers Bought3,2542,216+46.8%
  New (Voucher Bought) - count (est.)1,001656+52.6%
  New (Voucher Bought) - gross (est.)NZ$148,861NZ$53,408+178.7%
  Existing (Voucher Bought) - count (est.)2,2531,560+44.4%
  Existing (Voucher Bought) - gross (est.)NZ$428,563NZ$151,817+182.3%
TOTAL PLANS11,0099,528+15.5%
Top-Up SalesNZ$305,086NZ$367,226-16.9%
Voucher SalesNZ$577,424NZ$205,225+181.4%
GROSS SALES (Inc GST)NZ$882,510NZ$572,451+54.2%
Voucher Plans Redeemed (excluded)2,3872,612-8.6%
  Redeemed New / Existing734773-5%
Voucher Redemption Value (excluded)NZ$431,033NZ$387,006+11.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3061,6161,922
LARGE (30 Days | 15GB)541,2941,348
LARGE (365 Days | 15GB Per Month)231644875
LARGE (30 Days | 15GB) Long Weekend Special NOSIM45749794
Medium Data Pack24549573
MEDIUM (30 Days | 4GB)21488509
EXTRA LARGE (365 Days | 32GB Per Month)125381506
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM32471503
Large Data Pack9395404
LARGE (365 Days | 15GB Per Month) BTL50340390
Small Data Pack7380387
LARGE (Monthly | 15GB)112239351
LARGE (365 Days | 15GB Per 30 Days)22272294
SMALL (365 Days | 1.5GB Per 30 Days)43134177
International Roaming Add-On (Data Only)5169174
International Roaming Add-On (Calls & Data)6159165
International Calls Add-On6156162
EXTRA LARGE (30 Days | 32GB)6149155
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1260126
EXTRA LARGE (30 Days | 32GB) LWS NOSIM49599

Financial Year to Date (2026-07-01 to 15 Sep 2026)

TOTAL PLANS
50,886 +20.9%
LY: 42,095
Top-Up + Vouchers Bought
TY Top-Up 41,118 · VB 9,768
Excludes voucher redemptions: 7,832 (LY 8,784)
TOP-UP PLANS (ADYEN)
41,118 +22.5%
LY: 33,574
TY New: 2,505 · Existing: 38,613
LY New: 2,233 · Existing: 31,341
VOUCHERS BOUGHT
9,768 +14.6%
LY: 8,521
TY NZ$1,628,589 gross
LY NZ$1,184,513 gross
GROSS SALES (Inc GST)
NZ$3,083,125 +29%
LY: NZ$2,389,536
TY: TopUp NZ$1,454,536 + Voucher NZ$1,628,589
Excludes voucher redemptions: NZ$1,276,295 (LY NZ$1,349,852)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 9,768 (NZ$1,628,589) · LY 8,521 (NZ$1,184,513) · YoY count +14.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)41,11833,574+22.5%
  New (Top-Up)2,5052,233+12.2%
  Existing (Top-Up)38,61331,341+23.2%
Vouchers Bought9,7688,521+14.6%
  New (Voucher Bought) - count (est.)4,1913,868+8.4%
  New (Voucher Bought) - gross (est.)NZ$566,725NZ$453,931+24.8%
  Existing (Voucher Bought) - count (est.)5,5774,653+19.9%
  Existing (Voucher Bought) - gross (est.)NZ$1,061,864NZ$730,582+45.3%
TOTAL PLANS50,88642,095+20.9%
Top-Up SalesNZ$1,454,536NZ$1,205,023+20.7%
Voucher SalesNZ$1,628,589NZ$1,184,513+37.5%
GROSS SALES (Inc GST)NZ$3,083,125NZ$2,389,536+29%
Voucher Plans Redeemed (excluded)7,8328,784-10.8%
  Redeemed New / Existing3,3603,987-15.7%
Voucher Redemption Value (excluded)NZ$1,276,295NZ$1,349,852-5.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1,1888,6519,839
LARGE (30 Days | 15GB)3216,8067,127
LARGE (30 Days | 15GB) Long Weekend Special NOSIM2544,3284,582
Medium Data Pack1023,4083,510
MEDIUM (30 Days | 4GB)1652,6772,842
EXTRA LARGE (365 Days | 32GB Per Month)9731,5942,567
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM1442,2182,362
Large Data Pack642,2852,349
Small Data Pack502,1222,172
LARGE (365 Days | 15GB Per Month)4301,4241,854
LARGE (365 Days | 15GB Per 30 Days)1711,1811,352
International Roaming Add-On (Calls & Data)481,0651,113
International Roaming Add-On (Data Only)40906946
LARGE (30 Days | 15GB) - $5 Starter Pack Offer8802882
EXTRA LARGE (30 Days | 32GB)23737760
SMALL (365 Days | 1.5GB Per 30 Days)208539747
EXTRA LARGE (30 Days | 32GB) LWS NOSIM31645676
International Calls Add-On39627666
LARGE (Monthly | 15GB)193450643
LARGE (365 Days | 15GB Per Month) BTL50340390

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$3,083,125, up +29% YoY.
  • FYTD Total Plans 50,886, up +20.9% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 11,009, +15.5% YoY.
  • Active base at 15 Sep 2026: 74,682 customers.

Needs Attention

  • Yesterday Gross Sales NZ$30,113, -13.4% vs same day LY.
  • MTD Gross Sales NZ$882,510, +54.2% YoY.
  • MTD & FYTD Vouchers Bought count +46.8% / +14.6% YoY.

Active Base — as of 2026-09-15 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,682
Prior month-end (2026-08): 74,594
TOTAL 365-DAY ACTIVE PLANS
61,508
Prior month-end (2026-08): 61,383
TOTAL 30-DAY ACTIVE PLANS
11,125
Prior month-end (2026-08): 11,197
SNAPSHOT AS-OF
2026-09-15
Latest available snapshot on/before yesterday

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 15 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 15 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
19 +26.7%
LY: 15
Top TY: One NZ (7)
Top LY: One NZ (6)
PORT-INS MTD
412 +29.6%
LY: 318
Top TY: One NZ (127)
Top LY: One NZ (123)
PORT-INS FYTD
1,795 -13.7%
LY: 2,080
Top TY: One NZ (567)
Top LY: One NZ (669)
PORT-INS LIFETIME
99,279
Top: One NZ (27,460)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ127123+3.3%
2degrees10969+58%
Spark7459+25.4%
Skinny5334+55.9%
Mighty Mobile145+180%
2degrees NextGen Mobile88+0%
Warehouse105+100%
Mercury Mobile34-25%
Telsim NZ70n/a
Megatel04-100%
MyRepublic Mobile22+0%
Nova Energy Mobile03-100%
Slingshot NextGen Mobile21+100%
Contact Mobile20n/a
NOW NZ Mobile10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ567669-15.2%
2degrees374402-7%
Spark328445-26.3%
Skinny277319-13.2%
2degrees NextGen Mobile3679-54.4%
Mighty Mobile5436+50%
Warehouse3032-6.2%
Telsim NZ410n/a
MyRepublic Mobile1817+5.9%
Mercury Mobile1718-5.6%
Contact Mobile1514+7.1%
Nova Energy Mobile1314-7.1%
Slingshot NextGen Mobile1010+0%
Kiwi Mobile107+42.9%
Megatel012-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.