Kogan Mobile NZ — Daily Sales Report

Yesterday — Friday, 21 August 2026

TOTAL PLANS

641 -7.4%

LY: 692

Top-Up + Vouchers Bought

TY Top-Up 604 · VB 37

Excludes voucher redemptions: 74 (LY 150)

TOP-UP PLANS (ADYEN)

604 +16.4%

LY: 519

TY New: 33 · Existing: 571

LY New: 40 · Existing: 479

VOUCHERS BOUGHT

37 -78.6%

LY: 173

TY NZ$2,530 gross

LY NZ$31,216 gross

GROSS SALES (Inc GST)

NZ$27,895 -46.6%

LY: NZ$52,231

TY: TopUp NZ$25,365 + Voucher NZ$2,530

Excludes voucher redemptions: NZ$9,888 (LY NZ$24,781)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 21 August 2026 vs Thursday, 21 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	604	519	+16.4%
New (Top-Up)	33	40	-17.5%
Existing (Top-Up)	571	479	+19.2%
Vouchers Bought	37	173	-78.6%
New (Voucher Bought) - count (est.)	19	66	-71.2%
New (Voucher Bought) - gross (est.)	NZ$855	NZ$8,949	-90.5%
Existing (Voucher Bought) - count (est.)	18	107	-83.2%
Existing (Voucher Bought) - gross (est.)	NZ$1,675	NZ$22,267	-92.5%
TOTAL PLANS	641	692	-7.4%
Top-Up Sales	NZ$25,365	NZ$21,015	+20.7%
Voucher Sales	NZ$2,530	NZ$31,216	-91.9%
GROSS SALES (Inc GST)	NZ$27,895	NZ$52,231	-46.6%
Voucher Plans Redeemed (excluded)	74	150	-50.7%
Redeemed New / Existing	38	57	-33.3%
Voucher Redemption Value (excluded)	NZ$9,888	NZ$24,781	-60.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	11	138	149
LARGE (30 Days \| 15GB)	6	108	114
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	62	64
Medium Data Pack	1	53	54
MEDIUM (30 Days \| 4GB)	3	36	39
Small Data Pack	0	37	37
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	34	35
LARGE (365 Days \| 15GB Per 30 Days)	5	27	32
EXTRA LARGE (365 Days \| 32GB Per Month)	9	21	30
Large Data Pack	0	24	24
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	20	0	20
International Roaming Add-On (Data Only)	1	16	17

Month to Date (to 21 Aug 2026)

TOTAL PLANS

11,885 +8.6%

LY: 10,947

Top-Up + Vouchers Bought

TY Top-Up 11,062 · VB 823

Excludes voucher redemptions: 1,425 (LY 1,592)

TOP-UP PLANS (ADYEN)

11,062 +25.7%

LY: 8,803

TY New: 629 · Existing: 10,433

LY New: 632 · Existing: 8,171

VOUCHERS BOUGHT

823 -61.6%

LY: 2,144

TY NZ$49,845 gross

LY NZ$398,093 gross

GROSS SALES (Inc GST)

NZ$424,853 -35.5%

LY: NZ$658,587

TY: TopUp NZ$375,008 + Voucher NZ$49,845

Excludes voucher redemptions: NZ$212,798 (LY NZ$252,929)

Active Base — as of 2026-08-21 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,753

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,669

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,928

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-21

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 823 (NZ$49,845) · LY 2,144 (NZ$398,093) · YoY count -61.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	11,062	8,803	+25.7%
New (Top-Up)	629	632	-0.5%
Existing (Top-Up)	10,433	8,171	+27.7%
Vouchers Bought	823	2,144	-61.6%
New (Voucher Bought) - count (est.)	504	1,224	-58.8%
New (Voucher Bought) - gross (est.)	NZ$27,434	NZ$189,430	-85.5%
Existing (Voucher Bought) - count (est.)	319	920	-65.3%
Existing (Voucher Bought) - gross (est.)	NZ$22,411	NZ$208,663	-89.3%
TOTAL PLANS	11,885	10,947	+8.6%
Top-Up Sales	NZ$375,008	NZ$260,494	+44%
Voucher Sales	NZ$49,845	NZ$398,093	-87.5%
GROSS SALES (Inc GST)	NZ$424,853	NZ$658,587	-35.5%
Voucher Plans Redeemed (excluded)	1,425	1,592	-10.5%
Redeemed New / Existing	873	909	-4%
Voucher Redemption Value (excluded)	NZ$212,798	NZ$252,929	-15.9%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	313	2,355	2,668
LARGE (30 Days \| 15GB)	84	1,894	1,978
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	60	1,204	1,264
Medium Data Pack	18	917	935
MEDIUM (30 Days \| 4GB)	52	741	793
EXTRA LARGE (365 Days \| 32GB Per Month)	358	357	715
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	35	669	704
Small Data Pack	11	577	588
Large Data Pack	16	563	579
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (365 Days \| 15GB Per 30 Days)	61	256	317
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	275	1	276
International Roaming Add-On (Data Only)	9	251	260
SMALL (365 Days \| 1.5GB Per 30 Days)	61	142	203
EXTRA LARGE (30 Days \| 32GB)	3	198	201
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	159	166
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	7	79	86
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	56	11	67
MEDIUM (365 Days \| 4GB Per 30 Days)	20	32	52
International Calls Add-On	5	36	41

Financial Year to Date (2026-07-01 to 21 Aug 2026)

TOTAL PLANS

31,967 +25.6%

LY: 25,453

Top-Up + Vouchers Bought

TY Top-Up 27,476 · VB 4,491

Excludes voucher redemptions: 3,804 (LY 3,903)

TOP-UP PLANS (ADYEN)

27,476 +28.8%

LY: 21,326

TY New: 1,611 · Existing: 25,865

LY New: 1,435 · Existing: 19,891

VOUCHERS BOUGHT

4,491 +8.8%

LY: 4,127

TY NZ$693,450 gross

LY NZ$572,825 gross

GROSS SALES (Inc GST)

NZ$1,571,881 +35.5%

LY: NZ$1,160,141

TY: TopUp NZ$878,431 + Voucher NZ$693,450

Excludes voucher redemptions: NZ$544,470 (LY NZ$532,661)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 4,491 (NZ$693,450) · LY 4,127 (NZ$572,825) · YoY count +8.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	27,476	21,326	+28.8%
New (Top-Up)	1,611	1,435	+12.3%
Existing (Top-Up)	25,865	19,891	+30%
Vouchers Bought	4,491	4,127	+8.8%
New (Voucher Bought) - count (est.)	2,573	2,812	-8.5%
New (Voucher Bought) - gross (est.)	NZ$352,455	NZ$355,095	-0.7%
Existing (Voucher Bought) - count (est.)	1,918	1,315	+45.9%
Existing (Voucher Bought) - gross (est.)	NZ$340,995	NZ$217,730	+56.6%
TOTAL PLANS	31,967	25,453	+25.6%
Top-Up Sales	NZ$878,431	NZ$587,316	+49.6%
Voucher Sales	NZ$693,450	NZ$572,825	+21.1%
GROSS SALES (Inc GST)	NZ$1,571,881	NZ$1,160,141	+35.5%
Voucher Plans Redeemed (excluded)	3,804	3,903	-2.5%
Redeemed New / Existing	2,179	2,659	-18.1%
Voucher Redemption Value (excluded)	NZ$544,470	NZ$532,661	+2.2%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	739	5,804	6,543
LARGE (30 Days \| 15GB)	214	4,546	4,760
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	165	3,067	3,232
Medium Data Pack	67	2,398	2,465
MEDIUM (30 Days \| 4GB)	118	1,764	1,882
Large Data Pack	48	1,565	1,613
EXTRA LARGE (365 Days \| 32GB Per Month)	739	824	1,563
Small Data Pack	36	1,456	1,492
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	79	1,387	1,466
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per 30 Days)	114	554	668
International Roaming Add-On (Data Only)	28	589	617
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	601	1	602
EXTRA LARGE (30 Days \| 32GB)	14	482	496
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	22	447	469
SMALL (365 Days \| 1.5GB Per 30 Days)	135	305	440
International Calls Add-On	30	355	385
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	280	70	350
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	60	272	332
LARGE (365 Days \| 15GB Per Month)	128	197	325

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,571,881, up +35.5% YoY.
FYTD Total Plans 31,967, up +25.6% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 11,885, +8.6% YoY.
Active base at 21 Aug 2026: 74,753 customers.

Needs Attention

Yesterday Gross Sales NZ$27,895, -46.6% vs same day LY.
MTD Gross Sales NZ$424,853, -35.5% YoY.
MTD & FYTD Vouchers Bought count -61.6% / +8.8% YoY.

Active Base — as of 2026-08-21 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,753

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,669

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,928

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-21

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 21 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 21 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 21 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

7 -58.8%

LY: 17

Top TY: 2degrees (3)

Top LY: 2degrees (6)

PORT-INS MTD

479 +0.8%

LY: 475

Top TY: One NZ (148)

Top LY: One NZ (149)

PORT-INS FYTD

1,178 -22.4%

LY: 1,519

Top TY: One NZ (369)

Top LY: One NZ (461)

PORT-INS LIFETIME

98,639

Top: One NZ (27,255)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	148	149	-0.7%
2degrees	107	89	+20.2%
Spark	77	91	-15.4%
Skinny	80	82	-2.4%
2degrees NextGen Mobile	9	19	-52.6%
Mighty Mobile	12	9	+33.3%
Warehouse	7	9	-22.2%
MyRepublic Mobile	8	4	+100%
Mercury Mobile	6	4	+50%
Slingshot NextGen Mobile	5	3	+66.7%
Telsim NZ	8	0	n/a
Contact Mobile	4	4	+0%
Nova Energy Mobile	2	4	-50%
Kiwi Mobile	6	0	n/a
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	369	461	-20%
Spark	214	327	-34.6%
2degrees	239	289	-17.3%
Skinny	202	246	-17.9%
2degrees NextGen Mobile	22	65	-66.2%
Mighty Mobile	30	26	+15.4%
Warehouse	16	26	-38.5%
MyRepublic Mobile	13	15	-13.3%
Contact Mobile	13	13	+0%
Mercury Mobile	12	12	+0%
Telsim NZ	22	0	n/a
Nova Energy Mobile	9	11	-18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	8	6	+33.3%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.