Kogan Mobile NZ — Daily Sales Report

Yesterday — Saturday, 17 October 2026

TOTAL PLANS

634 +2.9%

LY: 616

Top-Up + Vouchers Bought

TY Top-Up 599 · VB 35

Excludes voucher redemptions: 39 (LY 72)

TOP-UP PLANS (ADYEN)

599 +15.2%

LY: 520

TY New: 28 · Existing: 571

LY New: 25 · Existing: 495

VOUCHERS BOUGHT

35 -63.5%

LY: 96

TY NZ$1,162 gross

LY NZ$2,803 gross

GROSS SALES (Inc GST)

NZ$15,716 -11.4%

LY: NZ$17,733

TY: TopUp NZ$14,554 + Voucher NZ$1,162

Excludes voucher redemptions: NZ$2,820 (LY NZ$5,455)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 17 October 2026 vs Friday, 17 October 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	599	520	+15.2%
New (Top-Up)	28	25	+12%
Existing (Top-Up)	571	495	+15.4%
Vouchers Bought	35	96	-63.5%
New (Voucher Bought) - count (est.)	22	40	-45%
New (Voucher Bought) - gross (est.)	NZ$711	NZ$1,534	-53.6%
Existing (Voucher Bought) - count (est.)	13	56	-76.8%
Existing (Voucher Bought) - gross (est.)	NZ$451	NZ$1,269	-64.5%
TOTAL PLANS	634	616	+2.9%
Top-Up Sales	NZ$14,554	NZ$14,930	-2.5%
Voucher Sales	NZ$1,162	NZ$2,803	-58.5%
GROSS SALES (Inc GST)	NZ$15,716	NZ$17,733	-11.4%
Voucher Plans Redeemed (excluded)	39	72	-45.8%
Redeemed New / Existing	24	30	-20%
Voucher Redemption Value (excluded)	NZ$2,820	NZ$5,455	-48.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	12	89	101
Roaming Data Pack Daily (xVNE)	3	76	79
LARGE (30 Days \| 15GB)	0	68	68
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	64	67
Medium Data Pack	0	48	48
Large Data Pack	0	37	37
STANDARD (Monthly \| 2GB Per Month)	8	25	33
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	24	25
Small Data Pack	0	24	24
BIG (Monthly \| 5GB Per Month)	2	21	23
MEDIUM (30 Days \| 4GB)	0	20	20
BIGGER (Monthly \| 15GB Per Month)	2	18	20

Month to Date (to 17 Oct 2026)

TOTAL PLANS

10,325 +6.4%

LY: 9,703

Top-Up + Vouchers Bought

TY Top-Up 9,695 · VB 630

Excludes voucher redemptions: 746 (LY 1,333)

TOP-UP PLANS (ADYEN)

9,695 +16.3%

LY: 8,339

TY New: 534 · Existing: 9,161

LY New: 593 · Existing: 7,746

VOUCHERS BOUGHT

630 -53.8%

LY: 1,364

TY NZ$18,680 gross

LY NZ$170,701 gross

GROSS SALES (Inc GST)

NZ$293,636 -26.3%

LY: NZ$398,373

TY: TopUp NZ$274,956 + Voucher NZ$18,680

Excludes voucher redemptions: NZ$61,861 (LY NZ$164,264)

Active Base — as of 2026-10-17 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

75,008

Prior month-end (2026-09): 74,925

TOTAL 365-DAY ACTIVE PLANS

61,694

Prior month-end (2026-09): 62,042

TOTAL 30-DAY ACTIVE PLANS

11,076

Prior month-end (2026-09): 10,935

SNAPSHOT AS-OF

2026-10-17

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 630 (NZ$18,680) · LY 1,364 (NZ$170,701) · YoY count -53.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	9,695	8,339	+16.3%
New (Top-Up)	534	593	-9.9%
Existing (Top-Up)	9,161	7,746	+18.3%
Vouchers Bought	630	1,364	-53.8%
New (Voucher Bought) - count (est.)	386	647	-40.3%
New (Voucher Bought) - gross (est.)	NZ$10,325	NZ$77,672	-86.7%
Existing (Voucher Bought) - count (est.)	244	717	-66%
Existing (Voucher Bought) - gross (est.)	NZ$8,355	NZ$93,029	-91%
TOTAL PLANS	10,325	9,703	+6.4%
Top-Up Sales	NZ$274,956	NZ$227,672	+20.8%
Voucher Sales	NZ$18,680	NZ$170,701	-89.1%
GROSS SALES (Inc GST)	NZ$293,636	NZ$398,373	-26.3%
Voucher Plans Redeemed (excluded)	746	1,333	-44%
Redeemed New / Existing	457	632	-27.7%
Voucher Redemption Value (excluded)	NZ$61,861	NZ$164,264	-62.3%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	139	1,422	1,561
LARGE (30 Days \| 15GB)	36	1,029	1,065
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	51	995	1,046
Medium Data Pack	21	909	930
Roaming Data Pack Daily (xVNE)	42	812	854
STANDARD (Monthly \| 2GB Per Month)	132	514	646
Large Data Pack	12	624	636
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	35	481	516
BIGGER (Monthly \| 15GB Per Month)	27	428	455
Small Data Pack	6	414	420
MEDIUM (30 Days \| 4GB)	9	373	382
BIG (Monthly \| 5GB Per Month)	40	293	333
International Calls 250 Add-On	8	183	191
LARGE (365 Days \| 15GB Per Month)	70	70	140
StarterBIGGER (Monthly \| 15GB Per Month)	138	0	138
BIGGEST(Monthly \| 60GB Per Month)	2	110	112
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	104	111
LARGE (365 Days \| 15GB Per 30 Days)	11	88	99
EXTRA LARGE (30 Days \| 32GB)	0	95	95
LARGE (Monthly \| 15GB)	25	64	89

Financial Year to Date (2026-07-01 to 17 Oct 2026)

TOTAL PLANS

70,890 +15.1%

LY: 61,597

Top-Up + Vouchers Bought

TY Top-Up 59,350 · VB 11,540

Excludes voucher redemptions: 11,045 (LY 12,351)

TOP-UP PLANS (ADYEN)

59,350 +19.3%

LY: 49,739

TY New: 3,716 · Existing: 55,634

LY New: 3,322 · Existing: 46,417

VOUCHERS BOUGHT

11,540 -2.7%

LY: 11,858

TY NZ$1,764,715 gross

LY NZ$1,550,950 gross

GROSS SALES (Inc GST)

NZ$3,805,279 +14.7%

LY: NZ$3,317,480

TY: TopUp NZ$2,040,564 + Voucher NZ$1,764,715

Excludes voucher redemptions: NZ$1,735,581 (LY NZ$1,796,376)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 11,540 (NZ$1,764,715) · LY 11,858 (NZ$1,550,950) · YoY count -2.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	59,350	49,739	+19.3%
New (Top-Up)	3,716	3,322	+11.9%
Existing (Top-Up)	55,634	46,417	+19.9%
Vouchers Bought	11,540	11,858	-2.7%
New (Voucher Bought) - count (est.)	4,904	5,095	-3.7%
New (Voucher Bought) - gross (est.)	NZ$608,389	NZ$572,336	+6.3%
Existing (Voucher Bought) - count (est.)	6,636	6,763	-1.9%
Existing (Voucher Bought) - gross (est.)	NZ$1,156,326	NZ$978,614	+18.2%
TOTAL PLANS	70,890	61,597	+15.1%
Top-Up Sales	NZ$2,040,564	NZ$1,766,530	+15.5%
Voucher Sales	NZ$1,764,715	NZ$1,550,950	+13.8%
GROSS SALES (Inc GST)	NZ$3,805,279	NZ$3,317,480	+14.7%
Voucher Plans Redeemed (excluded)	11,045	12,351	-10.6%
Redeemed New / Existing	4,694	5,307	-11.6%
Voucher Redemption Value (excluded)	NZ$1,735,581	NZ$1,796,376	-3.4%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,723	11,821	13,544
LARGE (30 Days \| 15GB)	453	9,286	9,739
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	355	6,143	6,498
Medium Data Pack	139	4,887	5,026
MEDIUM (30 Days \| 4GB)	205	3,596	3,801
Large Data Pack	87	3,363	3,450
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	223	3,134	3,357
EXTRA LARGE (365 Days \| 32GB Per Month)	1,099	1,930	3,029
Small Data Pack	61	2,813	2,874
LARGE (365 Days \| 15GB Per Month)	667	1,762	2,429
LARGE (365 Days \| 15GB Per 30 Days)	206	1,480	1,686
International Roaming Add-On (Calls & Data)	57	1,295	1,352
LARGE (365 Days \| 15GB Per Month) BTL	257	1,008	1,265
Roaming Data Pack Daily (xVNE)	62	1,106	1,168
International Roaming Add-On (Data Only)	43	1,068	1,111
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	1,050	2	1,052
EXTRA LARGE (30 Days \| 32GB)	27	976	1,003
SMALL (365 Days \| 1.5GB Per 30 Days)	251	736	987
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	43	889	932
LARGE (Monthly \| 15GB)	270	593	863

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Active Base — as of 2026-10-17 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

75,008

Prior month-end (2026-09): 74,925

TOTAL 365-DAY ACTIVE PLANS

61,694

Prior month-end (2026-09): 62,042

TOTAL 30-DAY ACTIVE PLANS

11,076

Prior month-end (2026-09): 10,935

SNAPSHOT AS-OF

2026-10-17

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 17 Oct 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 17 Oct 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 17 Oct 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

1 -95.2%

LY: 21

Top TY: One NZ (1)

Top LY: One NZ (8)

PORT-INS MTD

247 -32.7%

LY: 367

Top TY: Spark (67)

Top LY: One NZ (160)

PORT-INS FYTD

2,615 -4.4%

LY: 2,736

Top TY: One NZ (779)

Top LY: One NZ (909)

PORT-INS LIFETIME

100,119

Top: One NZ (27,682)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	62	160	-61.3%
Spark	67	60	+11.7%
2degrees	42	75	-44%
Skinny	40	42	-4.8%
2degrees NextGen Mobile	7	11	-36.4%
Mighty Mobile	6	6	+0%
Warehouse	6	3	+100%
Telsim NZ	6	0	n/a
MyRepublic Mobile	2	4	-50%
Kiwi Mobile	3	1	+200%
Mercury Mobile	1	2	-50%
Contact Mobile	2	1	+100%
Nova Energy Mobile	2	0	n/a
Megatel	0	2	-100%
Slingshot NextGen Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	779	909	-14.3%
Spark	521	587	-11.2%
2degrees	554	538	+3%
Skinny	399	383	+4.2%
2degrees NextGen Mobile	61	95	-35.8%
Mighty Mobile	75	51	+47.1%
Warehouse	44	37	+18.9%
Telsim NZ	62	0	n/a
Mercury Mobile	23	28	-17.9%
MyRepublic Mobile	23	23	+0%
Contact Mobile	20	18	+11.1%
Nova Energy Mobile	17	20	-15%
Slingshot NextGen Mobile	12	14	-14.3%
Kiwi Mobile	16	10	+60%
Megatel	0	17	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.