Kogan Mobile NZ — Daily Sales Report

Yesterday: Wednesday, 08 July 2026  |  Generated 09 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Wednesday, 08 July 2026

TOTAL PLANS
583 +28.4%
LY: 454
Top-Up + Vouchers Bought
TY Top-Up 502 · VB 81
Excludes voucher redemptions: 80 (LY 77)
TOP-UP PLANS (ADYEN)
502 +23.6%
LY: 406
TY New: 32 · Existing: 470
LY New: 22 · Existing: 384
VOUCHERS BOUGHT
81 +68.8%
LY: 48
TY NZ$9,401 gross
LY NZ$2,350 gross
GROSS SALES (Inc GST)
NZ$24,070 +90.7%
LY: NZ$12,622
TY: TopUp NZ$14,669 + Voucher NZ$9,401
Excludes voucher redemptions: NZ$7,867 (LY NZ$10,898)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 08 July 2026 vs Tuesday, 08 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)502406+23.6%
  New (Top-Up)3222+45.5%
  Existing (Top-Up)470384+22.4%
Vouchers Bought8148+68.8%
  New (Voucher Bought) - count (est.)4236+16.7%
  New (Voucher Bought) - gross (est.)NZ$2,531NZ$1,720+47.2%
  Existing (Voucher Bought) - count (est.)3912+225%
  Existing (Voucher Bought) - gross (est.)NZ$6,870NZ$630+990.3%
TOTAL PLANS583454+28.4%
Top-Up SalesNZ$14,669NZ$10,272+42.8%
Voucher SalesNZ$9,401NZ$2,350+300%
GROSS SALES (Inc GST)NZ$24,070NZ$12,622+90.7%
Voucher Plans Redeemed (excluded)8077+3.9%
  Redeemed New / Existing4158-29.3%
Voucher Redemption Value (excluded)NZ$7,867NZ$10,898-27.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)15109124
LARGE (30 Days | 15GB)26466
LARGE (30 Days | 15GB) Long Weekend Special NOSIM25658
Medium Data Pack34447
MEDIUM (30 Days | 4GB)13334
Large Data Pack03232
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM52631
International Roaming Add-On (Calls & Data)22628
Small Data Pack02626
LARGE (30 Days | 15GB) - $5 Starter Pack Offer20020
EXTRA LARGE (30 Days | 32GB)21416
MEDIUM (30 Days | 4GB) June/July 2026 Promo8614

Month to Date (to 08 Jul 2026)

TOTAL PLANS
4,822 +29.4%
LY: 3,726
Top-Up + Vouchers Bought
TY Top-Up 4,124 · VB 698
Excludes voucher redemptions: 644 (LY 682)
TOP-UP PLANS (ADYEN)
4,124 +26.1%
LY: 3,271
TY New: 272 · Existing: 3,852
LY New: 223 · Existing: 3,048
VOUCHERS BOUGHT
698 +53.4%
LY: 455
TY NZ$64,919 gross
LY NZ$18,139 gross
GROSS SALES (Inc GST)
NZ$199,027 +94.7%
LY: NZ$102,199
TY: TopUp NZ$134,108 + Voucher NZ$64,919
Excludes voucher redemptions: NZ$74,094 (LY NZ$92,309)

Active Base — as of 2026-07-08 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,238
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,283
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,712
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-08
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 698 (NZ$64,919) · LY 455 (NZ$18,139) · YoY count +53.4% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)4,1243,271+26.1%
  New (Top-Up)272223+22%
  Existing (Top-Up)3,8523,048+26.4%
Vouchers Bought698455+53.4%
  New (Voucher Bought) - count (est.)325350-7.1%
  New (Voucher Bought) - gross (est.)NZ$23,298NZ$13,929+67.3%
  Existing (Voucher Bought) - count (est.)373105+255.2%
  Existing (Voucher Bought) - gross (est.)NZ$41,621NZ$4,210+888.5%
TOTAL PLANS4,8223,726+29.4%
Top-Up SalesNZ$134,108NZ$84,060+59.5%
Voucher SalesNZ$64,919NZ$18,139+257.9%
GROSS SALES (Inc GST)NZ$199,027NZ$102,199+94.7%
Voucher Plans Redeemed (excluded)644682-5.6%
  Redeemed New / Existing300525-42.9%
Voucher Redemption Value (excluded)NZ$74,094NZ$92,309-19.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)120845965
LARGE (30 Days | 15GB)38654692
LARGE (30 Days | 15GB) Long Weekend Special NOSIM22458480
Medium Data Pack16383399
Large Data Pack8255263
MEDIUM (30 Days | 4GB)9246255
Small Data Pack6213219
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM18184202
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM27120147
International Roaming Add-On (Calls & Data)10132142
LARGE (365 Days | 15GB Per Month)4973122
EXTRA LARGE (365 Days | 32GB Per Month)2586111
LARGE (365 Days | 15GB Per 30 Days)1398111
MEDIUM (30 Days | 4GB) June/July 2026 Promo632891
International Roaming Add-On (Data Only)38285
EXTRA LARGE (30 Days | 32GB)48084
International Calls Add-On37982
LARGE (30 Days | 15GB) - $5 Starter Pack Offer80080
EXTRA LARGE (30 Days | 32GB) LWS NOSIM36366
SMALL (365 Days | 1.5GB Per 30 Days)173754

Financial Year to Date (2026-07-01 to 08 Jul 2026)

TOTAL PLANS
4,822 +29.4%
LY: 3,726
Top-Up + Vouchers Bought
TY Top-Up 4,124 · VB 698
Excludes voucher redemptions: 644 (LY 682)
TOP-UP PLANS (ADYEN)
4,124 +26.1%
LY: 3,271
TY New: 272 · Existing: 3,852
LY New: 223 · Existing: 3,048
VOUCHERS BOUGHT
698 +53.4%
LY: 455
TY NZ$64,919 gross
LY NZ$18,139 gross
GROSS SALES (Inc GST)
NZ$199,027 +94.7%
LY: NZ$102,199
TY: TopUp NZ$134,108 + Voucher NZ$64,919
Excludes voucher redemptions: NZ$74,094 (LY NZ$92,309)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 698 (NZ$64,919) · LY 455 (NZ$18,139) · YoY count +53.4% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)4,1243,271+26.1%
  New (Top-Up)272223+22%
  Existing (Top-Up)3,8523,048+26.4%
Vouchers Bought698455+53.4%
  New (Voucher Bought) - count (est.)325350-7.1%
  New (Voucher Bought) - gross (est.)NZ$23,298NZ$13,929+67.3%
  Existing (Voucher Bought) - count (est.)373105+255.2%
  Existing (Voucher Bought) - gross (est.)NZ$41,621NZ$4,210+888.5%
TOTAL PLANS4,8223,726+29.4%
Top-Up SalesNZ$134,108NZ$84,060+59.5%
Voucher SalesNZ$64,919NZ$18,139+257.9%
GROSS SALES (Inc GST)NZ$199,027NZ$102,199+94.7%
Voucher Plans Redeemed (excluded)644682-5.6%
  Redeemed New / Existing300525-42.9%
Voucher Redemption Value (excluded)NZ$74,094NZ$92,309-19.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)120845965
LARGE (30 Days | 15GB)38654692
LARGE (30 Days | 15GB) Long Weekend Special NOSIM22458480
Medium Data Pack16383399
Large Data Pack8255263
MEDIUM (30 Days | 4GB)9246255
Small Data Pack6213219
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM18184202
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM27120147
International Roaming Add-On (Calls & Data)10132142
LARGE (365 Days | 15GB Per Month)4973122
EXTRA LARGE (365 Days | 32GB Per Month)2586111
LARGE (365 Days | 15GB Per 30 Days)1398111
MEDIUM (30 Days | 4GB) June/July 2026 Promo632891
International Roaming Add-On (Data Only)38285
EXTRA LARGE (30 Days | 32GB)48084
International Calls Add-On37982
LARGE (30 Days | 15GB) - $5 Starter Pack Offer80080
EXTRA LARGE (30 Days | 32GB) LWS NOSIM36366
SMALL (365 Days | 1.5GB Per 30 Days)173754

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$199,027, up +94.7% YoY.
  • FYTD Total Plans 4,822, up +29.4% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 4,822, +29.4% YoY.
  • Active base at 08 Jul 2026: 74,238 customers.

Needs Attention

  • Yesterday Gross Sales NZ$24,070, +90.7% vs same day LY.
  • MTD Gross Sales NZ$199,027, +94.7% YoY.
  • MTD & FYTD Vouchers Bought count +53.4% / +53.4% YoY.

Active Base — as of 2026-07-08 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,238
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,283
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,712
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-08
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 08 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 08 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 08 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
11 -70.3%
LY: 37
Top TY: One NZ (4)
Top LY: One NZ (13)
PORT-INS MTD
139 -54.6%
LY: 306
Top TY: One NZ (40)
Top LY: One NZ (94)
PORT-INS FYTD
139 -54.6%
LY: 306
Top TY: One NZ (40)
Top LY: One NZ (94)
PORT-INS LIFETIME
97,563
Top: One NZ (26,912)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ4094-57.4%
Spark3064-53.1%
2degrees2755-50.9%
Skinny2749-44.9%
2degrees NextGen Mobile319-84.2%
Warehouse16-83.3%
MyRepublic Mobile15-80%
Telsim NZ50n/a
Slingshot NextGen Mobile14-75%
Mighty Mobile23-33.3%
Mercury Mobile12-50%
Nova Energy Mobile02-100%
Megatel01-100%
Contact Mobile01-100%
Orcon Next Generation10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ4094-57.4%
Spark3064-53.1%
2degrees2755-50.9%
Skinny2749-44.9%
2degrees NextGen Mobile319-84.2%
Warehouse16-83.3%
MyRepublic Mobile15-80%
Mighty Mobile23-33.3%
Slingshot NextGen Mobile14-75%
Telsim NZ50n/a
Mercury Mobile12-50%
Nova Energy Mobile02-100%
Megatel01-100%
Contact Mobile01-100%
Orcon Next Generation10n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.