Kogan Mobile NZ — Daily Sales Report

Reporting date (AEST): Monday, 22 June 2026  |  Generated for FY2025-26  |  All gross-sales figures NZD Inc GST
Total Plans
568 +14.1%
LY: 498
Top-Up + Vouchers Bought
Excludes voucher redemptions: 91 (LY 71)
Top-Up Plans (ADYEN)
495 +22.5%
LY: 404
TY New: 21 · Existing: 474
LY New: 27 · Existing: 377
Vouchers Bought
73 -22.3%
LY: 94
TY NZ$7,162 gross
LY NZ$14,624 gross
Gross Sales (Inc GST)
NZ$23,153 -9.3%
LY: NZ$25,520
TY: TopUp NZ$15,991 + Voucher NZ$7,162
Excludes voucher redemptions: NZ$12,676 (LY NZ$9,545)

Top-Up Plans by New / Existing + Vouchers Bought (Yesterday)

Stacked Top-Up New/Existing; Vouchers Bought shown as a separate single bar (no native New/Existing split).

New vs Existing — Top-Up Plans (Yesterday)

New/Existing applies to Top-Up plans; Vouchers Bought split (est.) shown for consistency.

Voucher Plans Bought (Yesterday): Total

Headline Voucher Plans metric. Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing — Total

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan activity view (includes all payment methods); not equal to Total Plans count.

Yesterday TY vs LY: Monday, 22 June 2026 vs Sunday, 22 June 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)495404+22.5%
  New (Top-Up)2127-22.2%
  Existing (Top-Up)474377+25.7%
Vouchers Bought7394-22.3%
  New (Voucher Bought) - count (est.)3771-47.9%
  New (Voucher Bought) - gross (est.)NZ$3,676NZ$10,130-63.7%
  Existing (Voucher Bought) - count (est.)3623+56.5%
  Existing (Voucher Bought) - gross (est.)NZ$3,486NZ$4,494-22.4%
TOTAL PLANS568498+14.1%
Top-Up SalesNZ$15,991NZ$10,896+46.8%
Voucher SalesNZ$7,162NZ$14,624-51.0%
GROSS SALES (Inc GST)NZ$23,153NZ$25,520-9.3%
Voucher Plans Redeemed (excluded)9171+28.2%
  Redeemed New / Existing46 / 4554 / 17—
Voucher Redemption Value (excluded)NZ$12,676NZ$9,545+32.8%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
Total Plans
13,160 +16.5%
LY: 11,300
Top-Up + Vouchers Bought
Excludes voucher redemptions: 2,072 (LY 1,702)
Top-Up Plans (ADYEN)
10,854 +23.1%
LY: 8,817
TY New: 566 · Existing: 10,288
LY New: 606 · Existing: 8,211
Vouchers Bought
2,306 -7.1%
LY: 2,483
TY NZ$324,487 gross
LY NZ$434,001 gross
Gross Sales (Inc GST)
NZ$684,136 +2.0%
LY: NZ$670,652
TY: TopUp NZ$359,649 + Voucher NZ$324,487
Excludes voucher redemptions: NZ$294,837 (LY NZ$256,337)

Active Base — as of 2026-06-22 (latest available snapshot)

Total Active Customers
74,204
Prior month-end (2026-05): 74,181
Total 365-Day Active Plans
61,582
Prior month-end (2026-05): 61,348
Total 30-Day Active Plans
10,543
Prior month-end (2026-05): 10,577
Snapshot As-Of
22 Jun 2026
Point-in-time snapshot totals (not period flows)

Plans Composition: TY vs LY (MTD)

Total Plans = Top-Up (New/Existing) + Vouchers Bought (New/Existing est.). Excludes voucher redemptions.

Gross Sales (Inc GST): TY vs LY (MTD)

Source: rpt_kogan_mobile_nz_daily_metrics.TotalSales (TopupSales + VoucherSales). Excludes voucher redemptions.

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,306 (NZ$324,487) · LY 2,483 (NZ$434,001) · YoY count -7.1% · Segments are Voucher Bought New (est.) $ and Existing (est.) $, derived from the redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers (TY vs LY)

MetricTYLYYoY
Top-Up Plans (ADYEN)10,8548,817+23.1%
  New (Top-Up)566606-6.6%
  Existing (Top-Up)10,2888,211+25.3%
Vouchers Bought2,3062,483-7.1%
  New (Voucher Bought) - count (est.)1,0381,788-41.9%
  New (Voucher Bought) - gross (est.)NZ$127,849NZ$289,220-55.8%
  Existing (Voucher Bought) - count (est.)1,268695+82.4%
  Existing (Voucher Bought) - gross (est.)NZ$196,638NZ$144,781+35.8%
TOTAL PLANS13,16011,300+16.5%
Top-Up SalesNZ$359,649NZ$236,651+52.0%
Voucher SalesNZ$324,487NZ$434,001-25.2%
GROSS SALES (Inc GST)NZ$684,136NZ$670,652+2.0%
Voucher Plans Redeemed (excluded)2,0721,702+21.7%
  Redeemed New / Existing933 / 1,1391,226 / 476—
Voucher Redemption Value (excluded)NZ$294,837NZ$256,337+15.0%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

MTD — Top 15 Plans by Activity (TY)

PlanTY PlansLY Plans
Total Plans
253,221 +16.4%
LY: 217,625
Top-Up + Vouchers Bought
Excludes voucher redemptions: 77,653 (LY 63,573)
Top-Up Plans (ADYEN)
174,102 +17.8%
LY: 147,840
TY New: 11,505 · Existing: 162,597
LY New: 10,227 · Existing: 137,613
Vouchers Bought
79,119 +13.4%
LY: 69,785
TY NZ$12.16M gross
LY NZ$10.46M gross
Gross Sales (Inc GST)
NZ$19.06M +18.4%
LY: NZ$16.10M
TY: TopUp NZ$6.90M + Voucher NZ$12.16M
Excludes voucher redemptions: NZ$12.08M (LY NZ$9.69M)

Plans Composition: TY vs LY (FYTD)

Total Plans = Top-Up (New/Existing) + Vouchers Bought (New/Existing est.). Excludes voucher redemptions.

Gross Sales (Inc GST): TY vs LY (FYTD)

Source: rpt_kogan_mobile_nz_daily_metrics.TotalSales. Excludes voucher redemptions.

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 79,119 (NZ$12.16M) · LY 69,785 (NZ$10.46M) · YoY count +13.4% · Segments are Voucher Bought New (est.) $ and Existing (est.) $, derived from the redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers (TY vs LY)

MetricTYLYYoY
Top-Up Plans (ADYEN)174,102147,840+17.8%
  New (Top-Up)11,50510,227+12.5%
  Existing (Top-Up)162,597137,613+18.2%
Vouchers Bought79,11969,785+13.4%
  New (Voucher Bought) - count (est.)33,64439,738-15.3%
  New (Voucher Bought) - gross (est.)NZ$4,744,179NZ$5,421,461-12.5%
  Existing (Voucher Bought) - count (est.)45,47530,047+51.3%
  Existing (Voucher Bought) - gross (est.)NZ$7,417,033NZ$5,038,444+47.2%
TOTAL PLANS253,221217,625+16.4%
Top-Up SalesNZ$6,898,704NZ$5,636,749+22.4%
Voucher SalesNZ$12,161,212NZ$10,459,905+16.3%
GROSS SALES (Inc GST)NZ$19,059,916NZ$16,096,654+18.4%
Voucher Plans Redeemed (excluded)77,65363,573+22.1%
  Redeemed New / Existing33,016 / 44,63736,205 / 27,368—
Voucher Redemption Value (excluded)NZ$12,082,884NZ$9,691,257+24.7%
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

FYTD — Top 15 Plans by Activity (TY)

PlanTY PlansLY Plans

Key Takeaways — Monday, 22 June 2026 (AEST)

Going well: FYTD Gross Sales (Inc GST) of NZ$19.06M is up +18.4% YoY, driven by Top-Up plans (+17.8% FYTD) and a +16.3% lift in voucher sales. Total Plans FYTD reached 253,221 (+16.4% YoY). The active base sits at a record 74,204 customers, with 365-day active plans at 61,582. MTD Gross Sales (NZ$684,136) are modestly ahead of last year (+2.0%) despite a softer voucher month.

Needs attention: Yesterday's Gross Sales of NZ$23,153 were down -9.3% YoY, and the voucher channel is soft month-to-date — Vouchers Bought MTD -7.1% and voucher sales MTD -25.2% YoY (a strong June 2025 voucher comp). Port-ins are tracking below last year (FYTD distinct port-ins -22.2%), and 30-day active plans (10,543) are slightly below the prior month-end (10,577). Note Total Plans = Top-Up (Adyen) + Vouchers Bought; voucher redemptions are tracked separately and excluded to avoid double counting.

Active Base — as of 2026-06-22 (latest available snapshot)

Total Active Customers
74,204
Prior month-end (2026-05): 74,181
Total 365-Day Active Plans
61,582
Prior month-end (2026-05): 61,348
Total 30-Day Active Plans
10,543
Prior month-end (2026-05): 10,577
Snapshot As-Of
22 Jun 2026
Point-in-time snapshot totals (not period flows)

Total Active Customers — Monthly (EOM)

Total Active Customers — Quarterly (EOQ)

365-Day Active Plans — Monthly (EOM)

30-Day Active Plans — Monthly (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total matches this report's Gross Sales (Inc GST) definition (excludes voucher redemptions). Current month (2026-06) is month-to-date up to 22 Jun 2026.
MonthAuto-Renew (Top-Up)Voucher SalesTotal (Gross Sales Inc GST)

ARPU (TTM) — Monthly, last 36 months + current (NZD)

ARPU TTM = (trailing 12-month captured revenue / average of 13 EOM active-customer snapshots) / 12. Current month uses the 22 Jun 2026 snapshot (partial). Source: fct_kogan_mobile_nz_payments_captured (State='CAPTURED') + rpt_kogan_mobile_nz_active_plan_totals.

New Activations — Monthly

Distinct mobile numbers with first-ever ReportDate in month. Current month (2026-06) partial to 22 Jun 2026.

New Activations — Quarterly

2023-Q2 partial (June only); 2026-Q2 partial to 22 Jun 2026.
Port-IN data source: rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (the carrier each customer ported FROM). Counts are distinct mobile numbers per period (the underlying table is a daily snapshot, so a raw COUNT(*) would massively overcount — distinct-mobile counting is used here to give true port-in volumes).

Port-OUT is NOT tracked for NZ. The Australian operation captures the gaining carrier on exit (fct_kogan_mobile_au_exits.GainingCarrier), but there is no equivalent NZ table or column. See the Port-OUT section below.
Port-Ins Yesterday
16 -54.3%
LY: 35
Top provider TY: Skinny (6)
Top provider LY: Spark (10)
Port-Ins MTD
477 -38.4%
LY: 774
Top provider TY: One NZ (136)
Top provider LY: One NZ (227)
Port-Ins FYTD
18,177 -22.2%
LY: 23,376
Top provider TY: One NZ (5,966)
Top provider LY: One NZ (7,738)
Port-Ins Lifetime
95,802
Top provider: One NZ (26,581)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Monthly Port-Ins by Previous Provider (last 24 months)

Top providers by recent volume plus "Other". Current month (2026-06) partial to 22 Jun 2026.

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD inc GST). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting. Port-in counts are distinct mobile numbers. All dates AEST.