Kogan Mobile NZ — Daily Sales Report

Yesterday — Monday, 24 August 2026

TOTAL PLANS

974 +44.5%

LY: 674

Top-Up + Vouchers Bought

TY Top-Up 627 · VB 347

Excludes voucher redemptions: 138 (LY 155)

TOP-UP PLANS (ADYEN)

627 +30.4%

LY: 481

TY New: 35 · Existing: 592

LY New: 26 · Existing: 455

VOUCHERS BOUGHT

347 +79.8%

LY: 193

TY NZ$65,857 gross

LY NZ$35,205 gross

GROSS SALES (Inc GST)

NZ$94,146 +54.6%

LY: NZ$60,884

TY: TopUp NZ$28,289 + Voucher NZ$65,857

Excludes voucher redemptions: NZ$25,303 (LY NZ$28,389)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 24 August 2026 vs Sunday, 24 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	627	481	+30.4%
New (Top-Up)	35	26	+34.6%
Existing (Top-Up)	592	455	+30.1%
Vouchers Bought	347	193	+79.8%
New (Voucher Bought) - count (est.)	128	59	+116.9%
New (Voucher Bought) - gross (est.)	NZ$18,828	NZ$8,237	+128.6%
Existing (Voucher Bought) - count (est.)	219	134	+63.4%
Existing (Voucher Bought) - gross (est.)	NZ$47,029	NZ$26,968	+74.4%
TOTAL PLANS	974	674	+44.5%
Top-Up Sales	NZ$28,289	NZ$25,679	+10.2%
Voucher Sales	NZ$65,857	NZ$35,205	+87.1%
GROSS SALES (Inc GST)	NZ$94,146	NZ$60,884	+54.6%
Voucher Plans Redeemed (excluded)	138	155	-11%
Redeemed New / Existing	51	47	+8.5%
Voucher Redemption Value (excluded)	NZ$25,303	NZ$28,389	-10.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	11	133	144
LARGE (30 Days \| 15GB)	7	114	121
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	7	64	71
EXTRA LARGE (365 Days \| 32GB Per Month)	17	30	47
MEDIUM (30 Days \| 4GB)	2	44	46
LARGE (365 Days \| 15GB Per Month)	6	40	46
Large Data Pack	2	41	43
Medium Data Pack	0	43	43
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	4	34	38
LARGE (365 Days \| 15GB Per 30 Days)	4	34	38
International Roaming Add-On (Data Only)	1	20	21
Small Data Pack	0	18	18

Month to Date (to 24 Aug 2026)

TOTAL PLANS

14,010 +8.8%

LY: 12,878

Top-Up + Vouchers Bought

TY Top-Up 12,766 · VB 1,244

Excludes voucher redemptions: 1,703 (LY 2,064)

TOP-UP PLANS (ADYEN)

12,766 +24.3%

LY: 10,269

TY New: 745 · Existing: 12,021

LY New: 727 · Existing: 9,542

VOUCHERS BOUGHT

1,244 -52.3%

LY: 2,609

TY NZ$121,347 gross

LY NZ$480,295 gross

GROSS SALES (Inc GST)

NZ$571,919 -29.7%

LY: NZ$812,966

TY: TopUp NZ$450,572 + Voucher NZ$121,347

Excludes voucher redemptions: NZ$260,204 (LY NZ$339,497)

Active Base — as of 2026-08-24 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,696

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,603

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,033

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-24

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,244 (NZ$121,347) · LY 2,609 (NZ$480,295) · YoY count -52.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	12,766	10,269	+24.3%
New (Top-Up)	745	727	+2.5%
Existing (Top-Up)	12,021	9,542	+26%
Vouchers Bought	1,244	2,609	-52.3%
New (Voucher Bought) - count (est.)	725	1,334	-45.7%
New (Voucher Bought) - gross (est.)	NZ$61,672	NZ$200,391	-69.2%
Existing (Voucher Bought) - count (est.)	519	1,275	-59.3%
Existing (Voucher Bought) - gross (est.)	NZ$59,675	NZ$279,904	-78.7%
TOTAL PLANS	14,010	12,878	+8.8%
Top-Up Sales	NZ$450,572	NZ$332,671	+35.4%
Voucher Sales	NZ$121,347	NZ$480,295	-74.7%
GROSS SALES (Inc GST)	NZ$571,919	NZ$812,966	-29.7%
Voucher Plans Redeemed (excluded)	1,703	2,064	-17.5%
Redeemed New / Existing	992	1,055	-6%
Voucher Redemption Value (excluded)	NZ$260,204	NZ$339,497	-23.4%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	361	2,720	3,081
LARGE (30 Days \| 15GB)	103	2,181	2,284
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	84	1,368	1,452
Medium Data Pack	21	1,041	1,062
MEDIUM (30 Days \| 4GB)	59	866	925
EXTRA LARGE (365 Days \| 32GB Per Month)	396	425	821
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	45	768	813
Large Data Pack	19	667	686
Small Data Pack	12	643	655
LARGE (365 Days \| 15GB Per 30 Days)	69	360	429
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	320	2	322
International Roaming Add-On (Data Only)	12	307	319
EXTRA LARGE (30 Days \| 32GB)	4	230	234
SMALL (365 Days \| 1.5GB Per 30 Days)	65	167	232
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	10	191	201
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	9	89	98
LARGE (365 Days \| 15GB Per Month)	13	73	86
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	57	11	68
MEDIUM (365 Days \| 4GB Per 30 Days)	23	43	66

Financial Year to Date (2026-07-01 to 24 Aug 2026)

TOTAL PLANS

34,092 +24.5%

LY: 27,384

Top-Up + Vouchers Bought

TY Top-Up 29,180 · VB 4,912

Excludes voucher redemptions: 4,082 (LY 4,375)

TOP-UP PLANS (ADYEN)

29,180 +28%

LY: 22,792

TY New: 1,727 · Existing: 27,453

LY New: 1,530 · Existing: 21,262

VOUCHERS BOUGHT

4,912 +7%

LY: 4,592

TY NZ$764,952 gross

LY NZ$655,027 gross

GROSS SALES (Inc GST)

NZ$1,718,947 +30.8%

LY: NZ$1,314,521

TY: TopUp NZ$953,995 + Voucher NZ$764,952

Excludes voucher redemptions: NZ$591,876 (LY NZ$619,229)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 4,912 (NZ$764,952) · LY 4,592 (NZ$655,027) · YoY count +7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	29,180	22,792	+28%
New (Top-Up)	1,727	1,530	+12.9%
Existing (Top-Up)	27,453	21,262	+29.1%
Vouchers Bought	4,912	4,592	+7%
New (Voucher Bought) - count (est.)	2,765	2,944	-6.1%
New (Voucher Bought) - gross (est.)	NZ$377,201	NZ$371,756	+1.5%
Existing (Voucher Bought) - count (est.)	2,147	1,648	+30.3%
Existing (Voucher Bought) - gross (est.)	NZ$387,751	NZ$283,271	+36.9%
TOTAL PLANS	34,092	27,384	+24.5%
Top-Up Sales	NZ$953,995	NZ$659,494	+44.7%
Voucher Sales	NZ$764,952	NZ$655,027	+16.8%
GROSS SALES (Inc GST)	NZ$1,718,947	NZ$1,314,521	+30.8%
Voucher Plans Redeemed (excluded)	4,082	4,375	-6.7%
Redeemed New / Existing	2,298	2,805	-18.1%
Voucher Redemption Value (excluded)	NZ$591,876	NZ$619,229	-4.4%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	787	6,169	6,956
LARGE (30 Days \| 15GB)	233	4,833	5,066
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	189	3,231	3,420
Medium Data Pack	70	2,522	2,592
MEDIUM (30 Days \| 4GB)	125	1,889	2,014
Large Data Pack	51	1,669	1,720
EXTRA LARGE (365 Days \| 32GB Per Month)	777	892	1,669
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	89	1,486	1,575
Small Data Pack	37	1,522	1,559
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per 30 Days)	122	658	780
International Roaming Add-On (Data Only)	31	645	676
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	646	2	648
EXTRA LARGE (30 Days \| 32GB)	15	514	529
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	25	479	504
SMALL (365 Days \| 1.5GB Per 30 Days)	139	330	469
International Calls Add-On	30	367	397
LARGE (365 Days \| 15GB Per Month)	135	243	378
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	281	70	351
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	274	336

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,718,947, up +30.8% YoY.
FYTD Total Plans 34,092, up +24.5% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 14,010, +8.8% YoY.
Active base at 24 Aug 2026: 74,696 customers.

Needs Attention

Yesterday Gross Sales NZ$94,146, +54.6% vs same day LY.
MTD Gross Sales NZ$571,919, -29.7% YoY.
MTD & FYTD Vouchers Bought count -52.3% / +7% YoY.

Active Base — as of 2026-08-24 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,696

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,603

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,033

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-24

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 24 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 24 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 24 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

10 -41.2%

LY: 17

Top TY: One NZ (4)

Top LY: Skinny (5)

PORT-INS MTD

521 -3.3%

LY: 539

Top TY: One NZ (160)

Top LY: One NZ (167)

PORT-INS FYTD

1,220 -22.9%

LY: 1,583

Top TY: One NZ (381)

Top LY: One NZ (479)

PORT-INS LIFETIME

98,682

Top: One NZ (27,267)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	160	167	-4.2%
2degrees	114	105	+8.6%
Spark	85	107	-20.6%
Skinny	86	93	-7.5%
2degrees NextGen Mobile	13	20	-35%
Mighty Mobile	14	9	+55.6%
Warehouse	7	9	-22.2%
Mercury Mobile	7	6	+16.7%
MyRepublic Mobile	8	4	+100%
Telsim NZ	9	0	n/a
Slingshot NextGen Mobile	5	3	+66.7%
Contact Mobile	4	4	+0%
Nova Energy Mobile	2	4	-50%
Kiwi Mobile	6	0	n/a
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	381	479	-20.5%
Spark	222	343	-35.3%
2degrees	246	305	-19.3%
Skinny	208	257	-19.1%
2degrees NextGen Mobile	26	66	-60.6%
Mighty Mobile	32	26	+23.1%
Warehouse	16	26	-38.5%
MyRepublic Mobile	13	15	-13.3%
Mercury Mobile	13	14	-7.1%
Contact Mobile	13	13	+0%
Telsim NZ	23	0	n/a
Nova Energy Mobile	9	11	-18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	8	6	+33.3%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.