Kogan Mobile NZ — Daily Sales Report

Yesterday — Monday, 03 August 2026

TOTAL PLANS

550 +35.8%

LY: 405

Top-Up + Vouchers Bought

TY Top-Up 516 · VB 34

Excludes voucher redemptions: 78 (LY 31)

TOP-UP PLANS (ADYEN)

516 +47%

LY: 351

TY New: 27 · Existing: 489

LY New: 28 · Existing: 323

VOUCHERS BOUGHT

34 -37%

LY: 54

TY NZ$2,060 gross

LY NZ$10,712 gross

GROSS SALES (Inc GST)

NZ$16,774 -18.4%

LY: NZ$20,559

TY: TopUp NZ$14,714 + Voucher NZ$2,060

Excludes voucher redemptions: NZ$11,340 (LY NZ$3,995)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 03 August 2026 vs Sunday, 03 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	516	351	+47%
New (Top-Up)	27	28	-3.6%
Existing (Top-Up)	489	323	+51.4%
Vouchers Bought	34	54	-37%
New (Voucher Bought) - count (est.)	22	44	-50%
New (Voucher Bought) - gross (est.)	NZ$1,255	NZ$8,452	-85.1%
Existing (Voucher Bought) - count (est.)	12	10	+20%
Existing (Voucher Bought) - gross (est.)	NZ$805	NZ$2,260	-64.4%
TOTAL PLANS	550	405	+35.8%
Top-Up Sales	NZ$14,714	NZ$9,847	+49.4%
Voucher Sales	NZ$2,060	NZ$10,712	-80.8%
GROSS SALES (Inc GST)	NZ$16,774	NZ$20,559	-18.4%
Voucher Plans Redeemed (excluded)	78	31	+151.6%
Redeemed New / Existing	51	25	+104%
Voucher Redemption Value (excluded)	NZ$11,340	NZ$3,995	+183.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	7	97	104
LARGE (30 Days \| 15GB)	7	90	97
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	3	49	52
Medium Data Pack	3	47	50
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	47	49
MEDIUM (30 Days \| 4GB)	2	37	39
EXTRA LARGE (365 Days \| 32GB Per Month)	22	16	38
Large Data Pack	1	29	30
Small Data Pack	0	25	25
International Calls Add-On	3	15	18
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	14	0	14
International Roaming Add-On (Calls & Data)	0	14	14

Month to Date (to 03 Aug 2026)

TOTAL PLANS

1,685 +23%

LY: 1,370

Top-Up + Vouchers Bought

TY Top-Up 1,577 · VB 108

Excludes voucher redemptions: 238 (LY 169)

TOP-UP PLANS (ADYEN)

1,577 +29.3%

LY: 1,220

TY New: 75 · Existing: 1,502

LY New: 88 · Existing: 1,132

VOUCHERS BOUGHT

108 -28%

LY: 150

TY NZ$5,770 gross

LY NZ$26,658 gross

GROSS SALES (Inc GST)

NZ$52,657 -13.9%

LY: NZ$61,134

TY: TopUp NZ$46,887 + Voucher NZ$5,770

Excludes voucher redemptions: NZ$38,452 (LY NZ$23,488)

Active Base — as of 2026-08-03 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,566

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,553

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,657

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-03

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 108 (NZ$5,770) · LY 150 (NZ$26,658) · YoY count -28% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	1,577	1,220	+29.3%
New (Top-Up)	75	88	-14.8%
Existing (Top-Up)	1,502	1,132	+32.7%
Vouchers Bought	108	150	-28%
New (Voucher Bought) - count (est.)	72	114	-36.8%
New (Voucher Bought) - gross (est.)	NZ$3,587	NZ$18,195	-80.3%
Existing (Voucher Bought) - count (est.)	36	36	+0%
Existing (Voucher Bought) - gross (est.)	NZ$2,183	NZ$8,463	-74.2%
TOTAL PLANS	1,685	1,370	+23%
Top-Up Sales	NZ$46,887	NZ$34,476	+36%
Voucher Sales	NZ$5,770	NZ$26,658	-78.4%
GROSS SALES (Inc GST)	NZ$52,657	NZ$61,134	-13.9%
Voucher Plans Redeemed (excluded)	238	169	+40.8%
Redeemed New / Existing	159	128	+24.2%
Voucher Redemption Value (excluded)	NZ$38,452	NZ$23,488	+63.7%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	23	313	336
LARGE (30 Days \| 15GB)	15	288	303
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	166	169
EXTRA LARGE (365 Days \| 32GB Per Month)	84	53	137
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	12	121	133
Medium Data Pack	4	126	130
MEDIUM (30 Days \| 4GB)	6	111	117
Small Data Pack	1	92	93
Large Data Pack	4	86	90
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	40	0	40
International Roaming Add-On (Calls & Data)	0	39	39
International Calls Add-On	5	30	35
International Roaming Add-On (Data Only)	1	26	27
SMALL (365 Days \| 1.5GB Per 30 Days)	5	22	27
LARGE (365 Days \| 15GB Per 30 Days)	5	21	26
EXTRA LARGE (30 Days \| 32GB)	1	25	26
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	24	25
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	14	2	16
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	5	7	12
MEDIUM STUDENT (30 Days \| 15GB)	2	6	8

Financial Year to Date (2026-07-01 to 03 Aug 2026)

TOTAL PLANS

21,767 +37.1%

LY: 15,876

Top-Up + Vouchers Bought

TY Top-Up 17,991 · VB 3,776

Excludes voucher redemptions: 2,617 (LY 2,480)

TOP-UP PLANS (ADYEN)

17,991 +30.9%

LY: 13,743

TY New: 1,057 · Existing: 16,934

LY New: 891 · Existing: 12,852

VOUCHERS BOUGHT

3,776 +77%

LY: 2,133

TY NZ$649,375 gross

LY NZ$201,390 gross

GROSS SALES (Inc GST)

NZ$1,199,195 +113.1%

LY: NZ$562,688

TY: TopUp NZ$549,820 + Voucher NZ$649,375

Excludes voucher redemptions: NZ$370,124 (LY NZ$303,220)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,776 (NZ$649,375) · LY 2,133 (NZ$201,390) · YoY count +77% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	17,991	13,743	+30.9%
New (Top-Up)	1,057	891	+18.6%
Existing (Top-Up)	16,934	12,852	+31.8%
Vouchers Bought	3,776	2,133	+77%
New (Voucher Bought) - count (est.)	2,114	1,615	+30.9%
New (Voucher Bought) - gross (est.)	NZ$321,926	NZ$150,169	+114.4%
Existing (Voucher Bought) - count (est.)	1,662	518	+220.8%
Existing (Voucher Bought) - gross (est.)	NZ$327,449	NZ$51,221	+539.3%
TOTAL PLANS	21,767	15,876	+37.1%
Top-Up Sales	NZ$549,820	NZ$361,298	+52.2%
Voucher Sales	NZ$649,375	NZ$201,390	+222.4%
GROSS SALES (Inc GST)	NZ$1,199,195	NZ$562,688	+113.1%
Voucher Plans Redeemed (excluded)	2,617	2,480	+5.5%
Redeemed New / Existing	1,465	1,878	-22%
Voucher Redemption Value (excluded)	NZ$370,124	NZ$303,220	+22.1%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	449	3,762	4,211
LARGE (30 Days \| 15GB)	145	2,940	3,085
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	108	2,029	2,137
Medium Data Pack	53	1,607	1,660
MEDIUM (30 Days \| 4GB)	72	1,134	1,206
Large Data Pack	36	1,088	1,124
Small Data Pack	26	971	997
EXTRA LARGE (365 Days \| 32GB Per Month)	465	520	985
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	56	839	895
International Roaming Add-On (Calls & Data)	23	539	562
International Roaming Add-On (Data Only)	20	364	384
International Calls Add-On	30	349	379
LARGE (365 Days \| 15GB Per 30 Days)	58	319	377
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	366	0	366
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	16	312	328
EXTRA LARGE (30 Days \| 32GB)	12	309	321
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	54	248	302
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	238	61	299
LARGE (365 Days \| 15GB Per Month)	122	176	298
SMALL (365 Days \| 1.5GB Per 30 Days)	79	185	264

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,199,195, up +113.1% YoY.
FYTD Total Plans 21,767, up +37.1% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 1,685, +23% YoY.
Active base at 03 Aug 2026: 74,566 customers.

Needs Attention

Yesterday Gross Sales NZ$16,774, -18.4% vs same day LY.
MTD Gross Sales NZ$52,657, -13.9% YoY.
MTD & FYTD Vouchers Bought count -28% / +77% YoY.

Active Base — as of 2026-08-03 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,566

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,553

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,657

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-03

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 03 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 03 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 03 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

17 +6.2%

LY: 16

Top TY: Spark (4)

Top LY: One NZ (9)

PORT-INS MTD

81 +12.5%

LY: 72

Top TY: 2degrees (24)

Top LY: One NZ (26)

PORT-INS FYTD

780 -30%

LY: 1,115

Top TY: One NZ (239)

Top LY: One NZ (338)

PORT-INS LIFETIME

98,228

Top: One NZ (27,122)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	18	26	-30.8%
2degrees	24	18	+33.3%
Skinny	12	13	-7.7%
Spark	14	8	+75%
Mighty Mobile	4	2	+100%
2degrees NextGen Mobile	3	2	+50%
MyRepublic Mobile	1	2	-50%
Contact Mobile	2	0	n/a
Slingshot NextGen Mobile	2	0	n/a
Warehouse	0	1	-100%
Mercury Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	239	338	-29.3%
Spark	151	243	-37.9%
2degrees	156	218	-28.4%
Skinny	134	177	-24.3%
2degrees NextGen Mobile	16	48	-66.7%
Mighty Mobile	22	19	+15.8%
Warehouse	9	18	-50%
Contact Mobile	11	9	+22.2%
MyRepublic Mobile	6	13	-53.8%
Mercury Mobile	7	8	-12.5%
Telsim NZ	14	0	n/a
Nova Energy Mobile	7	7	+0%
Slingshot NextGen Mobile	5	6	-16.7%
Kiwi Mobile	2	6	-66.7%
Megatel	0	3	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.