Kogan Mobile NZ — Daily Sales Report

Yesterday: Tuesday, 18 August 2026  |  Generated 19 Aug 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Tuesday, 18 August 2026

TOTAL PLANS
573 -2.7%
LY: 589
Top-Up + Vouchers Bought
TY Top-Up 535 · VB 38
Excludes voucher redemptions: 74 (LY 95)
TOP-UP PLANS (ADYEN)
535 +19.4%
LY: 448
TY New: 33 · Existing: 502
LY New: 31 · Existing: 417
VOUCHERS BOUGHT
38 -73%
LY: 141
TY NZ$3,530 gross
LY NZ$24,496 gross
GROSS SALES (Inc GST)
NZ$23,424 -38.5%
LY: NZ$38,102
TY: TopUp NZ$19,894 + Voucher NZ$3,530
Excludes voucher redemptions: NZ$11,133 (LY NZ$14,450)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 18 August 2026 vs Monday, 18 August 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)535448+19.4%
  New (Top-Up)3331+6.5%
  Existing (Top-Up)502417+20.4%
Vouchers Bought38141-73%
  New (Voucher Bought) - count (est.)2271-69%
  New (Voucher Bought) - gross (est.)NZ$1,528NZ$8,742-82.5%
  Existing (Voucher Bought) - count (est.)1670-77.1%
  Existing (Voucher Bought) - gross (est.)NZ$2,002NZ$15,754-87.3%
TOTAL PLANS573589-2.7%
Top-Up SalesNZ$19,894NZ$13,606+46.2%
Voucher SalesNZ$3,530NZ$24,496-85.6%
GROSS SALES (Inc GST)NZ$23,424NZ$38,102-38.5%
Voucher Plans Redeemed (excluded)7495-22.1%
  Redeemed New / Existing4248-12.5%
Voucher Redemption Value (excluded)NZ$11,133NZ$14,450-23%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)21116137
LARGE (30 Days | 15GB)09595
LARGE (30 Days | 15GB) Long Weekend Special NOSIM36265
Medium Data Pack14748
MEDIUM (30 Days | 4GB)13940
EXTRA LARGE (365 Days | 32GB Per Month)122133
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM02626
LARGE (365 Days | 15GB Per 30 Days)42125
Small Data Pack12324
Large Data Pack22123
International Roaming Add-On (Calls & Data)02020
LARGE (30 Days | 15GB) - $5 Starter Pack Offer18018

Month to Date (to 18 Aug 2026)

TOTAL PLANS
9,985 +11.8%
LY: 8,933
Top-Up + Vouchers Bought
TY Top-Up 9,298 · VB 687
Excludes voucher redemptions: 1,215 (LY 1,181)
TOP-UP PLANS (ADYEN)
9,298 +27%
LY: 7,320
TY New: 528 · Existing: 8,770
LY New: 523 · Existing: 6,797
VOUCHERS BOUGHT
687 -57.4%
LY: 1,613
TY NZ$40,260 gross
LY NZ$300,861 gross
GROSS SALES (Inc GST)
NZ$344,008 -31.4%
LY: NZ$501,146
TY: TopUp NZ$303,748 + Voucher NZ$40,260
Excludes voucher redemptions: NZ$184,791 (LY NZ$181,261)

Active Base — as of 2026-08-18 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,748
Prior month-end (2026-07): 74,546
TOTAL 365-DAY ACTIVE PLANS
61,718
Prior month-end (2026-07): 61,460
TOTAL 30-DAY ACTIVE PLANS
10,830
Prior month-end (2026-07): 10,702
SNAPSHOT AS-OF
2026-08-18
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 687 (NZ$40,260) · LY 1,613 (NZ$300,861) · YoY count -57.4% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,2987,320+27%
  New (Top-Up)528523+1%
  Existing (Top-Up)8,7706,797+29%
Vouchers Bought6871,613-57.4%
  New (Voucher Bought) - count (est.)4311,050-59%
  New (Voucher Bought) - gross (est.)NZ$23,140NZ$167,623-86.2%
  Existing (Voucher Bought) - count (est.)256563-54.5%
  Existing (Voucher Bought) - gross (est.)NZ$17,120NZ$133,238-87.2%
TOTAL PLANS9,9858,933+11.8%
Top-Up SalesNZ$303,748NZ$200,285+51.7%
Voucher SalesNZ$40,260NZ$300,861-86.6%
GROSS SALES (Inc GST)NZ$344,008NZ$501,146-31.4%
Voucher Plans Redeemed (excluded)1,2151,181+2.9%
  Redeemed New / Existing762769-0.9%
Voucher Redemption Value (excluded)NZ$184,791NZ$181,261+1.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)2551,9542,209
LARGE (30 Days | 15GB)671,5821,649
LARGE (30 Days | 15GB) Long Weekend Special NOSIM551,0161,071
Medium Data Pack16779795
MEDIUM (30 Days | 4GB)44615659
EXTRA LARGE (365 Days | 32GB Per Month)327309636
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM32592624
Large Data Pack14494508
Small Data Pack9489498
International Roaming Add-On (Calls & Data)17337354
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2291230
LARGE (365 Days | 15GB Per 30 Days)47177224
International Roaming Add-On (Data Only)8213221
EXTRA LARGE (30 Days | 32GB)3167170
SMALL (365 Days | 1.5GB Per 30 Days)53115168
EXTRA LARGE (30 Days | 32GB) LWS NOSIM7133140
EXTRA LARGE (31 Days | 32GB) Monthly Promo76875
MEDIUM (30 Days | 4GB) June/July 2026 Promo521062
MEDIUM (365 Days | 4GB Per 30 Days)182341
International Calls Add-On53641

Financial Year to Date (2026-07-01 to 18 Aug 2026)

TOTAL PLANS
30,067 +28.3%
LY: 23,439
Top-Up + Vouchers Bought
TY Top-Up 25,712 · VB 4,355
Excludes voucher redemptions: 3,594 (LY 3,492)
TOP-UP PLANS (ADYEN)
25,712 +29.6%
LY: 19,843
TY New: 1,510 · Existing: 24,202
LY New: 1,326 · Existing: 18,517
VOUCHERS BOUGHT
4,355 +21.1%
LY: 3,596
TY NZ$683,865 gross
LY NZ$475,593 gross
GROSS SALES (Inc GST)
NZ$1,491,036 +48.7%
LY: NZ$1,002,701
TY: TopUp NZ$807,171 + Voucher NZ$683,865
Excludes voucher redemptions: NZ$516,463 (LY NZ$460,993)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 4,355 (NZ$683,865) · LY 3,596 (NZ$475,593) · YoY count +21.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)25,71219,843+29.6%
  New (Top-Up)1,5101,326+13.9%
  Existing (Top-Up)24,20218,517+30.7%
Vouchers Bought4,3553,596+21.1%
  New (Voucher Bought) - count (est.)2,5062,594-3.4%
  New (Voucher Bought) - gross (est.)NZ$351,988NZ$320,776+9.7%
  Existing (Voucher Bought) - count (est.)1,8491,002+84.5%
  Existing (Voucher Bought) - gross (est.)NZ$331,877NZ$154,817+114.4%
TOTAL PLANS30,06723,439+28.3%
Top-Up SalesNZ$807,171NZ$527,108+53.1%
Voucher SalesNZ$683,865NZ$475,593+43.8%
GROSS SALES (Inc GST)NZ$1,491,036NZ$1,002,701+48.7%
Voucher Plans Redeemed (excluded)3,5943,492+2.9%
  Redeemed New / Existing2,0682,519-17.9%
Voucher Redemption Value (excluded)NZ$516,463NZ$460,993+12%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)6815,4036,084
LARGE (30 Days | 15GB)1974,2344,431
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1602,8793,039
Medium Data Pack652,2602,325
MEDIUM (30 Days | 4GB)1101,6381,748
Large Data Pack461,4961,542
EXTRA LARGE (365 Days | 32GB Per Month)7087761,484
Small Data Pack341,3681,402
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM761,3101,386
International Roaming Add-On (Calls & Data)40837877
International Roaming Add-On (Data Only)27551578
LARGE (365 Days | 15GB Per 30 Days)100475575
LARGE (30 Days | 15GB) - $5 Starter Pack Offer5551556
EXTRA LARGE (30 Days | 32GB)14451465
EXTRA LARGE (30 Days | 32GB) LWS NOSIM22421443
SMALL (365 Days | 1.5GB Per 30 Days)127278405
International Calls Add-On30355385
MEDIUM (30 Days | 4GB) June/July 2026 Promo27669345
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM59269328
LARGE (365 Days | 15GB Per Month)127190317

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,491,036, up +48.7% YoY.
  • FYTD Total Plans 30,067, up +28.3% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 9,985, +11.8% YoY.
  • Active base at 18 Aug 2026: 74,748 customers.

Needs Attention

  • Yesterday Gross Sales NZ$23,424, -38.5% vs same day LY.
  • MTD Gross Sales NZ$344,008, -31.4% YoY.
  • MTD & FYTD Vouchers Bought count -57.4% / +21.1% YoY.

Active Base — as of 2026-08-18 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,748
Prior month-end (2026-07): 74,546
TOTAL 365-DAY ACTIVE PLANS
61,718
Prior month-end (2026-07): 61,460
TOTAL 30-DAY ACTIVE PLANS
10,830
Prior month-end (2026-07): 10,702
SNAPSHOT AS-OF
2026-08-18
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 18 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 18 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 18 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
11 -82.8%
LY: 64
Top TY: One NZ (5)
Top LY: One NZ (27)
PORT-INS MTD
435 +6.4%
LY: 409
Top TY: One NZ (131)
Top LY: One NZ (130)
PORT-INS FYTD
1,134 -22%
LY: 1,453
Top TY: One NZ (352)
Top LY: One NZ (442)
PORT-INS LIFETIME
98,594
Top: One NZ (27,237)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ131130+0.8%
2degrees9873+34.2%
Spark7080-12.5%
Skinny7376-3.9%
2degrees NextGen Mobile915-40%
Mighty Mobile129+33.3%
Warehouse58-37.5%
MyRepublic Mobile84+100%
Contact Mobile44+0%
Telsim NZ80n/a
Mercury Mobile60n/a
Slingshot NextGen Mobile51+400%
Kiwi Mobile50n/a
Megatel04-100%
Nova Energy Mobile13-66.7%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ352442-20.4%
Spark207316-34.5%
2degrees230273-15.8%
Skinny195240-18.8%
2degrees NextGen Mobile2261-63.9%
Mighty Mobile3026+15.4%
Warehouse1425-44%
MyRepublic Mobile1315-13.3%
Contact Mobile1313+0%
Telsim NZ220n/a
Mercury Mobile128+50%
Nova Energy Mobile810-20%
Slingshot NextGen Mobile87+14.3%
Kiwi Mobile76+16.7%
Megatel07-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.