Kogan Mobile NZ — Daily Sales Report

Yesterday: Thursday, 30 July 2026  |  Generated 31 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Thursday, 30 July 2026

TOTAL PLANS
614 +23.3%
LY: 498
Top-Up + Vouchers Bought
TY Top-Up 573 · VB 41
Excludes voucher redemptions: 82 (LY 98)
TOP-UP PLANS (ADYEN)
573 +34.8%
LY: 425
TY New: 30 · Existing: 543
LY New: 37 · Existing: 388
VOUCHERS BOUGHT
41 -43.8%
LY: 73
TY NZ$2,400 gross
LY NZ$11,863 gross
GROSS SALES (Inc GST)
NZ$20,531 -14.1%
LY: NZ$23,913
TY: TopUp NZ$18,131 + Voucher NZ$2,400
Excludes voucher redemptions: NZ$11,925 (LY NZ$10,760)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 30 July 2026 vs Wednesday, 30 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)573425+34.8%
  New (Top-Up)3037-18.9%
  Existing (Top-Up)543388+39.9%
Vouchers Bought4173-43.8%
  New (Voucher Bought) - count (est.)2864-56.2%
  New (Voucher Bought) - gross (est.)NZ$1,633NZ$9,123-82.1%
  Existing (Voucher Bought) - count (est.)139+44.4%
  Existing (Voucher Bought) - gross (est.)NZ$767NZ$2,740-72%
TOTAL PLANS614498+23.3%
Top-Up SalesNZ$18,131NZ$12,050+50.5%
Voucher SalesNZ$2,400NZ$11,863-79.8%
GROSS SALES (Inc GST)NZ$20,531NZ$23,913-14.1%
Voucher Plans Redeemed (excluded)8298-16.3%
  Redeemed New / Existing5686-34.9%
Voucher Redemption Value (excluded)NZ$11,925NZ$10,760+10.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)11112123
LARGE (30 Days | 15GB)7103110
LARGE (30 Days | 15GB) Long Weekend Special NOSIM25254
Medium Data Pack34851
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM43943
EXTRA LARGE (365 Days | 32GB Per Month)251540
MEDIUM (30 Days | 4GB)13637
Small Data Pack13334
Large Data Pack03030
International Roaming Add-On (Data Only)02020
International Roaming Add-On (Calls & Data)01818
LARGE (30 Days | 15GB) - $5 Starter Pack Offer14014

Month to Date (to 30 Jul 2026)

TOTAL PLANS
19,455 +38.6%
LY: 14,033
Top-Up + Vouchers Bought
TY Top-Up 15,811 · VB 3,644
Excludes voucher redemptions: 2,285 (LY 2,225)
TOP-UP PLANS (ADYEN)
15,811 +30.6%
LY: 12,105
TY New: 945 · Existing: 14,866
LY New: 779 · Existing: 11,326
VOUCHERS BOUGHT
3,644 +89%
LY: 1,928
TY NZ$641,565 gross
LY NZ$164,680 gross
GROSS SALES (Inc GST)
NZ$1,126,381 +133.6%
LY: NZ$482,148
TY: TopUp NZ$484,816 + Voucher NZ$641,565
Excludes voucher redemptions: NZ$315,131 (LY NZ$269,489)

Active Base — as of 2026-07-30 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,540
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,439
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,721
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-30
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,644 (NZ$641,565) · LY 1,928 (NZ$164,680) · YoY count +89% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)15,81112,105+30.6%
  New (Top-Up)945779+21.3%
  Existing (Top-Up)14,86611,326+31.3%
Vouchers Bought3,6441,928+89%
  New (Voucher Bought) - count (est.)1,9851,462+35.8%
  New (Voucher Bought) - gross (est.)NZ$303,888NZ$123,858+145.4%
  Existing (Voucher Bought) - count (est.)1,659466+256%
  Existing (Voucher Bought) - gross (est.)NZ$337,677NZ$40,822+727.2%
TOTAL PLANS19,45514,033+38.6%
Top-Up SalesNZ$484,816NZ$317,468+52.7%
Voucher SalesNZ$641,565NZ$164,680+289.6%
GROSS SALES (Inc GST)NZ$1,126,381NZ$482,148+133.6%
Voucher Plans Redeemed (excluded)2,2852,225+2.7%
  Redeemed New / Existing1,2451,687-26.2%
Voucher Redemption Value (excluded)NZ$315,131NZ$269,489+16.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4123,3113,723
LARGE (30 Days | 15GB)1252,5532,678
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1021,8001,902
Medium Data Pack481,4231,471
MEDIUM (30 Days | 4GB)629891,051
Large Data Pack28969997
Small Data Pack24844868
EXTRA LARGE (365 Days | 32GB Per Month)351448799
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM42685727
International Roaming Add-On (Calls & Data)23485508
International Roaming Add-On (Data Only)19327346
LARGE (365 Days | 15GB Per 30 Days)50291341
International Calls Add-On25307332
LARGE (30 Days | 15GB) - $5 Starter Pack Offer3110311
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM54240294
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14280294
EXTRA LARGE (30 Days | 32GB)10276286
LARGE (365 Days | 15GB Per Month)117162279
MEDIUM (30 Days | 4GB) June/July 2026 Promo22257279
SMALL (365 Days | 1.5GB Per 30 Days)69158227

Financial Year to Date (2026-07-01 to 30 Jul 2026)

TOTAL PLANS
19,455 +38.6%
LY: 14,033
Top-Up + Vouchers Bought
TY Top-Up 15,811 · VB 3,644
Excludes voucher redemptions: 2,285 (LY 2,225)
TOP-UP PLANS (ADYEN)
15,811 +30.6%
LY: 12,105
TY New: 945 · Existing: 14,866
LY New: 779 · Existing: 11,326
VOUCHERS BOUGHT
3,644 +89%
LY: 1,928
TY NZ$641,565 gross
LY NZ$164,680 gross
GROSS SALES (Inc GST)
NZ$1,126,381 +133.6%
LY: NZ$482,148
TY: TopUp NZ$484,816 + Voucher NZ$641,565
Excludes voucher redemptions: NZ$315,131 (LY NZ$269,489)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,644 (NZ$641,565) · LY 1,928 (NZ$164,680) · YoY count +89% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)15,81112,105+30.6%
  New (Top-Up)945779+21.3%
  Existing (Top-Up)14,86611,326+31.3%
Vouchers Bought3,6441,928+89%
  New (Voucher Bought) - count (est.)1,9851,462+35.8%
  New (Voucher Bought) - gross (est.)NZ$303,888NZ$123,858+145.4%
  Existing (Voucher Bought) - count (est.)1,659466+256%
  Existing (Voucher Bought) - gross (est.)NZ$337,677NZ$40,822+727.2%
TOTAL PLANS19,45514,033+38.6%
Top-Up SalesNZ$484,816NZ$317,468+52.7%
Voucher SalesNZ$641,565NZ$164,680+289.6%
GROSS SALES (Inc GST)NZ$1,126,381NZ$482,148+133.6%
Voucher Plans Redeemed (excluded)2,2852,225+2.7%
  Redeemed New / Existing1,2451,687-26.2%
Voucher Redemption Value (excluded)NZ$315,131NZ$269,489+16.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4123,3113,723
LARGE (30 Days | 15GB)1252,5532,678
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1021,8001,902
Medium Data Pack481,4231,471
MEDIUM (30 Days | 4GB)629891,051
Large Data Pack28969997
Small Data Pack24844868
EXTRA LARGE (365 Days | 32GB Per Month)351448799
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM42685727
International Roaming Add-On (Calls & Data)23485508
International Roaming Add-On (Data Only)19327346
LARGE (365 Days | 15GB Per 30 Days)50291341
International Calls Add-On25307332
LARGE (30 Days | 15GB) - $5 Starter Pack Offer3110311
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM54240294
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14280294
EXTRA LARGE (30 Days | 32GB)10276286
LARGE (365 Days | 15GB Per Month)117162279
MEDIUM (30 Days | 4GB) June/July 2026 Promo22257279
SMALL (365 Days | 1.5GB Per 30 Days)69158227

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,126,381, up +133.6% YoY.
  • FYTD Total Plans 19,455, up +38.6% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 19,455, +38.6% YoY.
  • Active base at 30 Jul 2026: 74,540 customers.

Needs Attention

  • Yesterday Gross Sales NZ$20,531, -14.1% vs same day LY.
  • MTD Gross Sales NZ$1,126,381, +133.6% YoY.
  • MTD & FYTD Vouchers Bought count +89% / +89% YoY.

Active Base — as of 2026-07-30 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,540
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,439
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,721
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-30
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 30 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 30 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 30 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
23 -32.4%
LY: 34
Top TY: One NZ (9)
Top LY: 2degrees (12)
PORT-INS MTD
656 -35.2%
LY: 1,013
Top TY: One NZ (205)
Top LY: One NZ (301)
PORT-INS FYTD
656 -35.2%
LY: 1,013
Top TY: One NZ (205)
Top LY: One NZ (301)
PORT-INS LIFETIME
98,100
Top: One NZ (27,086)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ205301-31.9%
Spark130229-43.2%
2degrees119191-37.7%
Skinny117160-26.9%
2degrees NextGen Mobile1346-71.7%
Mighty Mobile1817+5.9%
Warehouse917-47.1%
Contact Mobile99+0%
MyRepublic Mobile511-54.5%
Mercury Mobile68-25%
Telsim NZ130n/a
Nova Energy Mobile67-14.3%
Slingshot NextGen Mobile36-50%
Kiwi Mobile26-66.7%
Megatel03-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ205301-31.9%
Spark130229-43.2%
2degrees119191-37.7%
Skinny117160-26.9%
2degrees NextGen Mobile1346-71.7%
Mighty Mobile1817+5.9%
Warehouse917-47.1%
Contact Mobile99+0%
MyRepublic Mobile511-54.5%
Mercury Mobile68-25%
Telsim NZ130n/a
Nova Energy Mobile67-14.3%
Slingshot NextGen Mobile36-50%
Kiwi Mobile26-66.7%
Megatel03-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.