Kogan Mobile NZ — Daily Sales Report

Yesterday: Monday, 13 July 2026  |  Generated 14 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Monday, 13 July 2026

TOTAL PLANS
796 +101.5%
LY: 395
Top-Up + Vouchers Bought
TY Top-Up 559 · VB 237
Excludes voucher redemptions: 78 (LY 83)
TOP-UP PLANS (ADYEN)
559 +70.4%
LY: 328
TY New: 24 · Existing: 535
LY New: 19 · Existing: 309
VOUCHERS BOUGHT
237 +253.7%
LY: 67
TY NZ$51,267 gross
LY NZ$1,490 gross
GROSS SALES (Inc GST)
NZ$68,897 +536.6%
LY: NZ$10,822
TY: TopUp NZ$17,630 + Voucher NZ$51,267
Excludes voucher redemptions: NZ$9,179 (LY NZ$9,746)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 13 July 2026 vs Sunday, 13 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)559328+70.4%
  New (Top-Up)2419+26.3%
  Existing (Top-Up)535309+73.1%
Vouchers Bought23767+253.7%
  New (Voucher Bought) - count (est.)14351+180.4%
  New (Voucher Bought) - gross (est.)NZ$22,347NZ$1,225+1723.7%
  Existing (Voucher Bought) - count (est.)9416+487.5%
  Existing (Voucher Bought) - gross (est.)NZ$28,920NZ$265+10828.2%
TOTAL PLANS796395+101.5%
Top-Up SalesNZ$17,630NZ$9,332+88.9%
Voucher SalesNZ$51,267NZ$1,490+3340.7%
GROSS SALES (Inc GST)NZ$68,897NZ$10,822+536.6%
Voucher Plans Redeemed (excluded)7883-6%
  Redeemed New / Existing4763-25.4%
Voucher Redemption Value (excluded)NZ$9,179NZ$9,746-5.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)15118133
LARGE (30 Days | 15GB)39396
LARGE (30 Days | 15GB) Long Weekend Special NOSIM06363
MEDIUM (30 Days | 4GB)34144
Medium Data Pack04040
Small Data Pack03737
Large Data Pack03232
International Roaming Add-On (Calls & Data)12526
MEDIUM (30 Days | 4GB) June/July 2026 Promo18321
EXTRA LARGE (365 Days | 32GB Per Month)61420
International Calls Add-On11819
EXTRA LARGE (30 Days | 32GB)01515

Month to Date (to 13 Jul 2026)

TOTAL PLANS
7,916 +35%
LY: 5,865
Top-Up + Vouchers Bought
TY Top-Up 6,678 · VB 1,238
Excludes voucher redemptions: 948 (LY 1,047)
TOP-UP PLANS (ADYEN)
6,678 +31%
LY: 5,096
TY New: 411 · Existing: 6,267
LY New: 328 · Existing: 4,768
VOUCHERS BOUGHT
1,238 +61%
LY: 769
TY NZ$149,790 gross
LY NZ$30,204 gross
GROSS SALES (Inc GST)
NZ$362,097 +121.5%
LY: NZ$163,489
TY: TopUp NZ$212,307 + Voucher NZ$149,790
Excludes voucher redemptions: NZ$108,352 (LY NZ$139,958)

Active Base — as of 2026-07-13 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,204
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,196
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,732
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-13
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,238 (NZ$149,790) · LY 769 (NZ$30,204) · YoY count +61% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)6,6785,096+31%
  New (Top-Up)411328+25.3%
  Existing (Top-Up)6,2674,768+31.4%
Vouchers Bought1,238769+61%
  New (Voucher Bought) - count (est.)565588-3.9%
  New (Voucher Bought) - gross (est.)NZ$51,392NZ$23,788+116%
  Existing (Voucher Bought) - count (est.)673181+271.8%
  Existing (Voucher Bought) - gross (est.)NZ$98,398NZ$6,416+1433.6%
TOTAL PLANS7,9165,865+35%
Top-Up SalesNZ$212,307NZ$133,285+59.3%
Voucher SalesNZ$149,790NZ$30,204+395.9%
GROSS SALES (Inc GST)NZ$362,097NZ$163,489+121.5%
Voucher Plans Redeemed (excluded)9481,047-9.5%
  Redeemed New / Existing433801-45.9%
Voucher Redemption Value (excluded)NZ$108,352NZ$139,958-22.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1851,3831,568
LARGE (30 Days | 15GB)561,0531,109
LARGE (30 Days | 15GB) Long Weekend Special NOSIM35739774
Medium Data Pack19591610
Large Data Pack10423433
MEDIUM (30 Days | 4GB)21408429
Small Data Pack8374382
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM22275297
International Roaming Add-On (Calls & Data)12235247
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM37180217
LARGE (365 Days | 15GB Per Month)71107178
EXTRA LARGE (365 Days | 32GB Per Month)35133168
LARGE (365 Days | 15GB Per 30 Days)16149165
International Roaming Add-On (Data Only)11139150
MEDIUM (30 Days | 4GB) June/July 2026 Promo10144145
International Calls Add-On8133141
EXTRA LARGE (30 Days | 32GB)5127132
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1160116
EXTRA LARGE (30 Days | 32GB) LWS NOSIM599104
SMALL (365 Days | 1.5GB Per 30 Days)256691

Financial Year to Date (2026-07-01 to 13 Jul 2026)

TOTAL PLANS
7,916 +35%
LY: 5,865
Top-Up + Vouchers Bought
TY Top-Up 6,678 · VB 1,238
Excludes voucher redemptions: 948 (LY 1,047)
TOP-UP PLANS (ADYEN)
6,678 +31%
LY: 5,096
TY New: 411 · Existing: 6,267
LY New: 328 · Existing: 4,768
VOUCHERS BOUGHT
1,238 +61%
LY: 769
TY NZ$149,790 gross
LY NZ$30,204 gross
GROSS SALES (Inc GST)
NZ$362,097 +121.5%
LY: NZ$163,489
TY: TopUp NZ$212,307 + Voucher NZ$149,790
Excludes voucher redemptions: NZ$108,352 (LY NZ$139,958)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 1,238 (NZ$149,790) · LY 769 (NZ$30,204) · YoY count +61% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)6,6785,096+31%
  New (Top-Up)411328+25.3%
  Existing (Top-Up)6,2674,768+31.4%
Vouchers Bought1,238769+61%
  New (Voucher Bought) - count (est.)565588-3.9%
  New (Voucher Bought) - gross (est.)NZ$51,392NZ$23,788+116%
  Existing (Voucher Bought) - count (est.)673181+271.8%
  Existing (Voucher Bought) - gross (est.)NZ$98,398NZ$6,416+1433.6%
TOTAL PLANS7,9165,865+35%
Top-Up SalesNZ$212,307NZ$133,285+59.3%
Voucher SalesNZ$149,790NZ$30,204+395.9%
GROSS SALES (Inc GST)NZ$362,097NZ$163,489+121.5%
Voucher Plans Redeemed (excluded)9481,047-9.5%
  Redeemed New / Existing433801-45.9%
Voucher Redemption Value (excluded)NZ$108,352NZ$139,958-22.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1851,3831,568
LARGE (30 Days | 15GB)561,0531,109
LARGE (30 Days | 15GB) Long Weekend Special NOSIM35739774
Medium Data Pack19591610
Large Data Pack10423433
MEDIUM (30 Days | 4GB)21408429
Small Data Pack8374382
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM22275297
International Roaming Add-On (Calls & Data)12235247
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM37180217
LARGE (365 Days | 15GB Per Month)71107178
EXTRA LARGE (365 Days | 32GB Per Month)35133168
LARGE (365 Days | 15GB Per 30 Days)16149165
International Roaming Add-On (Data Only)11139150
MEDIUM (30 Days | 4GB) June/July 2026 Promo10144145
International Calls Add-On8133141
EXTRA LARGE (30 Days | 32GB)5127132
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1160116
EXTRA LARGE (30 Days | 32GB) LWS NOSIM599104
SMALL (365 Days | 1.5GB Per 30 Days)256691

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$362,097, up +121.5% YoY.
  • FYTD Total Plans 7,916, up +35% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 7,916, +35% YoY.
  • Active base at 13 Jul 2026: 74,204 customers.

Needs Attention

  • Yesterday Gross Sales NZ$68,897, +536.6% vs same day LY.
  • MTD Gross Sales NZ$362,097, +121.5% YoY.
  • MTD & FYTD Vouchers Bought count +61% / +61% YoY.

Active Base — as of 2026-07-13 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,204
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,196
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,732
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-13
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 13 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 13 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 13 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
12 -64.7%
LY: 34
Top TY: One NZ (6)
Top LY: One NZ (11)
PORT-INS MTD
199 -58.9%
LY: 484
Top TY: One NZ (56)
Top LY: One NZ (147)
PORT-INS FYTD
199 -58.9%
LY: 484
Top TY: One NZ (56)
Top LY: One NZ (147)
PORT-INS LIFETIME
97,630
Top: One NZ (26,932)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ56147-61.9%
Spark4592-51.1%
2degrees3492-63%
Skinny4180-48.8%
2degrees NextGen Mobile327-88.9%
Warehouse48-50%
Mighty Mobile38-62.5%
MyRepublic Mobile28-75%
Slingshot NextGen Mobile25-60%
Telsim NZ70n/a
Mercury Mobile14-75%
Kiwi Mobile04-100%
Contact Mobile04-100%
Megatel02-100%
Nova Energy Mobile02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ56147-61.9%
Spark4592-51.1%
2degrees3492-63%
Skinny4180-48.8%
2degrees NextGen Mobile327-88.9%
Warehouse48-50%
Mighty Mobile38-62.5%
MyRepublic Mobile28-75%
Slingshot NextGen Mobile25-60%
Telsim NZ70n/a
Mercury Mobile14-75%
Kiwi Mobile04-100%
Contact Mobile04-100%
Megatel02-100%
Nova Energy Mobile02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.