Kogan Mobile NZ — Daily Sales Report

Yesterday — Sunday, 30 August 2026

TOTAL PLANS

784 +4.4%

LY: 751

Top-Up + Vouchers Bought

TY Top-Up 577 · VB 207

Excludes voucher redemptions: 251 (LY 294)

TOP-UP PLANS (ADYEN)

577 +15.4%

LY: 500

TY New: 37 · Existing: 540

LY New: 30 · Existing: 470

VOUCHERS BOUGHT

207 -17.5%

LY: 251

TY NZ$39,670 gross

LY NZ$47,264 gross

GROSS SALES (Inc GST)

NZ$65,374 -12.9%

LY: NZ$75,034

TY: TopUp NZ$25,704 + Voucher NZ$39,670

Excludes voucher redemptions: NZ$50,196 (LY NZ$55,359)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 30 August 2026 vs Saturday, 30 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	577	500	+15.4%
New (Top-Up)	37	30	+23.3%
Existing (Top-Up)	540	470	+14.9%
Vouchers Bought	207	251	-17.5%
New (Voucher Bought) - count (est.)	41	40	+2.5%
New (Voucher Bought) - gross (est.)	NZ$5,564	NZ$5,688	-2.2%
Existing (Voucher Bought) - count (est.)	166	211	-21.3%
Existing (Voucher Bought) - gross (est.)	NZ$34,106	NZ$41,576	-18%
TOTAL PLANS	784	751	+4.4%
Top-Up Sales	NZ$25,704	NZ$27,770	-7.4%
Voucher Sales	NZ$39,670	NZ$47,264	-16.1%
GROSS SALES (Inc GST)	NZ$65,374	NZ$75,034	-12.9%
Voucher Plans Redeemed (excluded)	251	294	-14.6%
Redeemed New / Existing	50	47	+6.4%
Voucher Redemption Value (excluded)	NZ$50,196	NZ$55,359	-9.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	15	146	161
LARGE (365 Days \| 15GB Per Month)	13	100	113
LARGE (30 Days \| 15GB)	2	96	98
EXTRA LARGE (365 Days \| 32GB Per Month)	14	75	89
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	62	65
MEDIUM (30 Days \| 4GB)	4	38	42
Medium Data Pack	1	40	41
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	34	36
LARGE (365 Days \| 15GB Per 30 Days)	2	33	35
Small Data Pack	0	29	29
LARGE (Monthly \| 15GB)	5	24	29
Large Data Pack	2	19	21

Month to Date (to 30 Aug 2026)

TOTAL PLANS

18,952 +10%

LY: 17,228

Top-Up + Vouchers Bought

TY Top-Up 16,340 · VB 2,612

Excludes voucher redemptions: 2,787 (LY 3,421)

TOP-UP PLANS (ADYEN)

16,340 +23.2%

LY: 13,264

TY New: 956 · Existing: 15,384

LY New: 922 · Existing: 12,342

VOUCHERS BOUGHT

2,612 -34.1%

LY: 3,964

TY NZ$370,141 gross

LY NZ$733,141 gross

GROSS SALES (Inc GST)

NZ$983,078 -19.3%

LY: NZ$1,217,979

TY: TopUp NZ$612,937 + Voucher NZ$370,141

Excludes voucher redemptions: NZ$459,118 (LY NZ$596,837)

Active Base — as of 2026-08-30 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,607

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,403

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,157

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-30

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,612 (NZ$370,141) · LY 3,964 (NZ$733,141) · YoY count -34.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	16,340	13,264	+23.2%
New (Top-Up)	956	922	+3.7%
Existing (Top-Up)	15,384	12,342	+24.6%
Vouchers Bought	2,612	3,964	-34.1%
New (Voucher Bought) - count (est.)	1,178	1,603	-26.5%
New (Voucher Bought) - gross (est.)	NZ$132,432	NZ$236,550	-44%
Existing (Voucher Bought) - count (est.)	1,434	2,361	-39.3%
Existing (Voucher Bought) - gross (est.)	NZ$237,709	NZ$496,591	-52.1%
TOTAL PLANS	18,952	17,228	+10%
Top-Up Sales	NZ$612,937	NZ$484,838	+26.4%
Voucher Sales	NZ$370,141	NZ$733,141	-49.5%
GROSS SALES (Inc GST)	NZ$983,078	NZ$1,217,979	-19.3%
Voucher Plans Redeemed (excluded)	2,787	3,421	-18.5%
Redeemed New / Existing	1,257	1,383	-9.1%
Voucher Redemption Value (excluded)	NZ$459,118	NZ$596,837	-23.1%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	443	3,461	3,904
LARGE (30 Days \| 15GB)	133	2,761	2,894
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	101	1,663	1,764
Medium Data Pack	29	1,326	1,355
MEDIUM (30 Days \| 4GB)	78	1,117	1,195
EXTRA LARGE (365 Days \| 32GB Per Month)	457	679	1,136
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	62	988	1,050
Large Data Pack	22	860	882
Small Data Pack	18	843	861
LARGE (365 Days \| 15GB Per 30 Days)	89	560	649
LARGE (365 Days \| 15GB Per Month)	55	496	551
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	413	2	415
International Roaming Add-On (Data Only)	15	387	402
SMALL (365 Days \| 1.5GB Per 30 Days)	89	236	325
EXTRA LARGE (30 Days \| 32GB)	6	298	304
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	12	253	265
LARGE (Monthly \| 15GB)	35	139	174
International Calls Add-On	8	136	144
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	10	113	123

Financial Year to Date (2026-07-01 to 30 Aug 2026)

TOTAL PLANS

39,034 +23%

LY: 31,734

Top-Up + Vouchers Bought

TY Top-Up 32,754 · VB 6,280

Excludes voucher redemptions: 5,166 (LY 5,732)

TOP-UP PLANS (ADYEN)

32,754 +27%

LY: 25,787

TY New: 1,938 · Existing: 30,816

LY New: 1,725 · Existing: 24,062

VOUCHERS BOUGHT

6,280 +5.6%

LY: 5,947

TY NZ$1,013,746 gross

LY NZ$907,873 gross

GROSS SALES (Inc GST)

NZ$2,130,106 +23.9%

LY: NZ$1,719,533

TY: TopUp NZ$1,116,360 + Voucher NZ$1,013,746

Excludes voucher redemptions: NZ$790,790 (LY NZ$876,569)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 6,280 (NZ$1,013,746) · LY 5,947 (NZ$907,873) · YoY count +5.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	32,754	25,787	+27%
New (Top-Up)	1,938	1,725	+12.3%
Existing (Top-Up)	30,816	24,062	+28.1%
Vouchers Bought	6,280	5,947	+5.6%
New (Voucher Bought) - count (est.)	3,116	3,251	-4.2%
New (Voucher Bought) - gross (est.)	NZ$415,162	NZ$416,564	-0.3%
Existing (Voucher Bought) - count (est.)	3,164	2,696	+17.4%
Existing (Voucher Bought) - gross (est.)	NZ$598,584	NZ$491,309	+21.8%
TOTAL PLANS	39,034	31,734	+23%
Top-Up Sales	NZ$1,116,360	NZ$811,660	+37.5%
Voucher Sales	NZ$1,013,746	NZ$907,873	+11.7%
GROSS SALES (Inc GST)	NZ$2,130,106	NZ$1,719,533	+23.9%
Voucher Plans Redeemed (excluded)	5,166	5,732	-9.9%
Redeemed New / Existing	2,563	3,133	-18.2%
Voucher Redemption Value (excluded)	NZ$790,790	NZ$876,569	-9.8%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	869	6,910	7,779
LARGE (30 Days \| 15GB)	263	5,413	5,676
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	206	3,526	3,732
Medium Data Pack	78	2,807	2,885
MEDIUM (30 Days \| 4GB)	144	2,140	2,284
EXTRA LARGE (365 Days \| 32GB Per Month)	838	1,146	1,984
Large Data Pack	54	1,862	1,916
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	106	1,706	1,812
Small Data Pack	43	1,722	1,765
LARGE (365 Days \| 15GB Per 30 Days)	142	858	1,000
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per Month)	177	666	843
International Roaming Add-On (Data Only)	34	725	759
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	739	2	741
EXTRA LARGE (30 Days \| 32GB)	17	582	599
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	27	541	568
SMALL (365 Days \| 1.5GB Per 30 Days)	163	399	562
International Calls Add-On	33	455	488
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	285	74	359
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	281	343

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,130,106, up +23.9% YoY.
FYTD Total Plans 39,034, up +23% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 18,952, +10% YoY.
Active base at 30 Aug 2026: 74,607 customers.

Needs Attention

Yesterday Gross Sales NZ$65,374, -12.9% vs same day LY.
MTD Gross Sales NZ$983,078, -19.3% YoY.
MTD & FYTD Vouchers Bought count -34.1% / +5.6% YoY.

Active Base — as of 2026-08-30 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,607

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,403

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,157

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-30

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 30 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 30 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 30 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

8 -50%

LY: 16

Top TY: Skinny (2)

Top LY: One NZ (7)

PORT-INS MTD

649 -6.8%

LY: 696

Top TY: One NZ (205)

Top LY: One NZ (227)

PORT-INS FYTD

1,349 -22.5%

LY: 1,740

Top TY: One NZ (427)

Top LY: One NZ (539)

PORT-INS LIFETIME

98,819

Top: One NZ (27,314)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	205	227	-9.7%
2degrees	129	129	+0%
Spark	110	142	-22.5%
Skinny	98	119	-17.6%
2degrees NextGen Mobile	14	25	-44%
Mighty Mobile	21	13	+61.5%
Warehouse	11	10	+10%
Telsim NZ	18	0	n/a
MyRepublic Mobile	11	4	+175%
Mercury Mobile	8	6	+33.3%
Contact Mobile	4	5	-20%
Kiwi Mobile	8	1	+700%
Nova Energy Mobile	4	4	+0%
Slingshot NextGen Mobile	5	3	+66.7%
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	427	539	-20.8%
Spark	247	378	-34.7%
2degrees	261	329	-20.7%
Skinny	220	283	-22.3%
2degrees NextGen Mobile	27	71	-62%
Mighty Mobile	39	30	+30%
Warehouse	20	27	-25.9%
Telsim NZ	32	0	n/a
MyRepublic Mobile	16	15	+6.7%
Mercury Mobile	14	14	+0%
Contact Mobile	13	14	-7.1%
Nova Energy Mobile	11	11	+0%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.