Kogan Mobile NZ — Daily Sales Report

Yesterday — Thursday, 03 September 2026

TOTAL PLANS

822 +13.5%

LY: 724

Top-Up + Vouchers Bought

TY Top-Up 526 · VB 296

Excludes voucher redemptions: 164 (LY 166)

TOP-UP PLANS (ADYEN)

526 -4.5%

LY: 551

TY New: 43 · Existing: 483

LY New: 28 · Existing: 523

VOUCHERS BOUGHT

296 +71.1%

LY: 173

TY NZ$53,837 gross

LY NZ$17,704 gross

GROSS SALES (Inc GST)

NZ$72,229 +51%

LY: NZ$47,845

TY: TopUp NZ$18,392 + Voucher NZ$53,837

Excludes voucher redemptions: NZ$29,203 (LY NZ$27,520)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 03 September 2026 vs Wednesday, 03 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	526	551	-4.5%
New (Top-Up)	43	28	+53.6%
Existing (Top-Up)	483	523	-7.6%
Vouchers Bought	296	173	+71.1%
New (Voucher Bought) - count (est.)	87	46	+89.1%
New (Voucher Bought) - gross (est.)	NZ$11,336	NZ$4,472	+153.5%
Existing (Voucher Bought) - count (est.)	209	127	+64.6%
Existing (Voucher Bought) - gross (est.)	NZ$42,501	NZ$13,232	+221.2%
TOTAL PLANS	822	724	+13.5%
Top-Up Sales	NZ$18,392	NZ$30,141	-39%
Voucher Sales	NZ$53,837	NZ$17,704	+204.1%
GROSS SALES (Inc GST)	NZ$72,229	NZ$47,845	+51%
Voucher Plans Redeemed (excluded)	164	166	-1.2%
Redeemed New / Existing	48	44	+9.1%
Voucher Redemption Value (excluded)	NZ$29,203	NZ$27,520	+6.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	17	114	131
LARGE (30 Days \| 15GB)	10	81	91
LARGE (365 Days \| 15GB Per Month)	10	42	52
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	8	39	47
Medium Data Pack	3	40	43
EXTRA LARGE (365 Days \| 32GB Per Month)	10	31	41
MEDIUM (30 Days \| 4GB)	1	38	39
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	35	36
Small Data Pack	0	35	35
LARGE (365 Days \| 15GB Per Month) BTL	1	24	25
Large Data Pack	1	23	24
LARGE (Monthly \| 15GB)	8	14	22

Month to Date (to 03 Sep 2026)

TOTAL PLANS

2,485 +20.3%

LY: 2,066

Top-Up + Vouchers Bought

TY Top-Up 1,664 · VB 821

Excludes voucher redemptions: 526 (LY 571)

TOP-UP PLANS (ADYEN)

1,664 +6.5%

LY: 1,562

TY New: 102 · Existing: 1,562

LY New: 95 · Existing: 1,467

VOUCHERS BOUGHT

821 +62.9%

LY: 504

TY NZ$147,787 gross

LY NZ$59,279 gross

GROSS SALES (Inc GST)

NZ$215,004 +51.6%

LY: NZ$141,843

TY: TopUp NZ$67,217 + Voucher NZ$147,787

Excludes voucher redemptions: NZ$95,137 (LY NZ$96,972)

Active Base — as of 2026-09-03 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,546

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,249

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,249

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-03

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 821 (NZ$147,787) · LY 504 (NZ$59,279) · YoY count +62.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	1,664	1,562	+6.5%
New (Top-Up)	102	95	+7.4%
Existing (Top-Up)	1,562	1,467	+6.5%
Vouchers Bought	821	504	+62.9%
New (Voucher Bought) - count (est.)	239	155	+54.2%
New (Voucher Bought) - gross (est.)	NZ$32,090	NZ$16,580	+93.5%
Existing (Voucher Bought) - count (est.)	582	349	+66.8%
Existing (Voucher Bought) - gross (est.)	NZ$115,697	NZ$42,699	+171%
TOTAL PLANS	2,485	2,066	+20.3%
Top-Up Sales	NZ$67,217	NZ$82,564	-18.6%
Voucher Sales	NZ$147,787	NZ$59,279	+149.3%
GROSS SALES (Inc GST)	NZ$215,004	NZ$141,843	+51.6%
Voucher Plans Redeemed (excluded)	526	571	-7.9%
Redeemed New / Existing	153	176	-13.1%
Voucher Redemption Value (excluded)	NZ$95,137	NZ$96,972	-1.9%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	48	330	378
LARGE (30 Days \| 15GB)	16	290	306
LARGE (365 Days \| 15GB Per Month)	42	163	205
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	11	139	150
EXTRA LARGE (365 Days \| 32GB Per Month)	31	113	144
Medium Data Pack	7	129	136
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	7	111	118
MEDIUM (30 Days \| 4GB)	5	106	111
Large Data Pack	2	98	100
Small Data Pack	0	93	93
LARGE (Monthly \| 15GB)	22	59	81
LARGE (365 Days \| 15GB Per 30 Days)	7	64	71
International Roaming Add-On (Data Only)	1	53	54
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	43	0	43
International Calls Add-On	1	37	38
EXTRA LARGE (30 Days \| 32GB)	2	32	34
LARGE (365 Days \| 15GB Per Month) BTL	1	32	33
SMALL (365 Days \| 1.5GB Per 30 Days)	3	24	27
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	16	17
International Roaming Add-On (Calls & Data)	2	12	14

Financial Year to Date (2026-07-01 to 03 Sep 2026)

TOTAL PLANS

42,362 +22.3%

LY: 34,633

Top-Up + Vouchers Bought

TY Top-Up 35,027 · VB 7,335

Excludes voucher redemptions: 5,971 (LY 6,743)

TOP-UP PLANS (ADYEN)

35,027 +25.9%

LY: 27,824

TY New: 2,079 · Existing: 32,948

LY New: 1,849 · Existing: 25,975

VOUCHERS BOUGHT

7,335 +7.7%

LY: 6,809

TY NZ$1,198,952 gross

LY NZ$1,038,567 gross

GROSS SALES (Inc GST)

NZ$2,415,604 +23.3%

LY: NZ$1,958,928

TY: TopUp NZ$1,216,652 + Voucher NZ$1,198,952

Excludes voucher redemptions: NZ$940,154 (LY NZ$1,059,818)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 7,335 (NZ$1,198,952) · LY 6,809 (NZ$1,038,567) · YoY count +7.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	35,027	27,824	+25.9%
New (Top-Up)	2,079	1,849	+12.4%
Existing (Top-Up)	32,948	25,975	+26.8%
Vouchers Bought	7,335	6,809	+7.7%
New (Voucher Bought) - count (est.)	3,413	3,423	-0.3%
New (Voucher Bought) - gross (est.)	NZ$450,629	NZ$434,777	+3.6%
Existing (Voucher Bought) - count (est.)	3,922	3,386	+15.8%
Existing (Voucher Bought) - gross (est.)	NZ$748,323	NZ$603,790	+23.9%
TOTAL PLANS	42,362	34,633	+22.3%
Top-Up Sales	NZ$1,216,652	NZ$920,361	+32.2%
Voucher Sales	NZ$1,198,952	NZ$1,038,567	+15.4%
GROSS SALES (Inc GST)	NZ$2,415,604	NZ$1,958,928	+23.3%
Voucher Plans Redeemed (excluded)	5,971	6,743	-11.4%
Redeemed New / Existing	2,778	3,390	-18.1%
Voucher Redemption Value (excluded)	NZ$940,154	NZ$1,059,818	-11.3%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	930	7,365	8,295
LARGE (30 Days \| 15GB)	283	5,802	6,085
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	220	3,718	3,938
Medium Data Pack	85	2,988	3,073
MEDIUM (30 Days \| 4GB)	149	2,295	2,444
EXTRA LARGE (365 Days \| 32GB Per Month)	878	1,327	2,205
Large Data Pack	57	1,988	2,045
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	119	1,858	1,977
Small Data Pack	43	1,835	1,878
LARGE (365 Days \| 15GB Per Month)	241	943	1,184
LARGE (365 Days \| 15GB Per 30 Days)	156	973	1,129
International Roaming Add-On (Calls & Data)	44	918	962
International Roaming Add-On (Data Only)	36	790	826
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	797	2	799
EXTRA LARGE (30 Days \| 32GB)	19	620	639
SMALL (365 Days \| 1.5GB Per 30 Days)	168	429	597
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	28	566	594
International Calls Add-On	34	508	542
LARGE (Monthly \| 15GB)	103	270	373
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,415,604, up +23.3% YoY.
FYTD Total Plans 42,362, up +22.3% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 2,485, +20.3% YoY.
Active base at 03 Sep 2026: 74,546 customers.

Needs Attention

Yesterday Gross Sales NZ$72,229, +51% vs same day LY.
MTD Gross Sales NZ$215,004, +51.6% YoY.
MTD & FYTD Vouchers Bought count +62.9% / +7.7% YoY.

Active Base — as of 2026-09-03 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,546

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,249

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,249

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-03

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 03 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 03 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 03 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

20 -13%

LY: 23

Top TY: 2degrees (9)

Top LY: One NZ (11)

PORT-INS MTD

68 -18.1%

LY: 83

Top TY: One NZ (23)

Top LY: One NZ (30)

PORT-INS FYTD

1,451 -21.4%

LY: 1,845

Top TY: One NZ (463)

Top LY: One NZ (576)

PORT-INS LIFETIME

98,928

Top: One NZ (27,354)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	23	30	-23.3%
2degrees	21	20	+5%
Spark	12	14	-14.3%
Skinny	6	12	-50%
Mighty Mobile	3	1	+200%
2degrees NextGen Mobile	1	2	-50%
Mercury Mobile	0	3	-100%
Orcon Next Generation	0	1	-100%
Warehouse	1	0	n/a
Telsim NZ	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	463	576	-19.6%
Spark	266	400	-33.5%
2degrees	286	353	-19%
Skinny	230	297	-22.6%
2degrees NextGen Mobile	29	73	-60.3%
Mighty Mobile	43	32	+34.4%
Warehouse	21	27	-22.2%
Telsim NZ	35	0	n/a
MyRepublic Mobile	16	15	+6.7%
Mercury Mobile	14	17	-17.6%
Contact Mobile	13	14	-7.1%
Nova Energy Mobile	13	11	+18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.