Kogan Mobile NZ — Daily Sales Report

Yesterday: Tuesday, 07 July 2026  |  Generated 08 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Tuesday, 07 July 2026

TOTAL PLANS
582 +24.6%
LY: 467
Top-Up + Vouchers Bought
TY Top-Up 481 · VB 101
Excludes voucher redemptions: 86 (LY 101)
TOP-UP PLANS (ADYEN)
481 +18.8%
LY: 405
TY New: 27 · Existing: 454
LY New: 31 · Existing: 374
VOUCHERS BOUGHT
101 +62.9%
LY: 62
TY NZ$9,987 gross
LY NZ$1,435 gross
GROSS SALES (Inc GST)
NZ$26,754 +129.5%
LY: NZ$11,660
TY: TopUp NZ$16,767 + Voucher NZ$9,987
Excludes voucher redemptions: NZ$10,252 (LY NZ$11,589)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 07 July 2026 vs Monday, 07 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)481405+18.8%
  New (Top-Up)2731-12.9%
  Existing (Top-Up)454374+21.4%
Vouchers Bought10162+62.9%
  New (Voucher Bought) - count (est.)5047+6.4%
  New (Voucher Bought) - gross (est.)NZ$3,559NZ$1,019+249.1%
  Existing (Voucher Bought) - count (est.)5115+240%
  Existing (Voucher Bought) - gross (est.)NZ$6,428NZ$416+1447%
TOTAL PLANS582467+24.6%
Top-Up SalesNZ$16,767NZ$10,225+64%
Voucher SalesNZ$9,987NZ$1,435+596%
GROSS SALES (Inc GST)NZ$26,754NZ$11,660+129.5%
Voucher Plans Redeemed (excluded)86101-14.9%
  Redeemed New / Existing4376-43.4%
Voucher Redemption Value (excluded)NZ$10,252NZ$11,589-11.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)128799
LARGE (30 Days | 15GB)08585
LARGE (30 Days | 15GB) Long Weekend Special NOSIM36669
Medium Data Pack15455
Large Data Pack23032
MEDIUM (30 Days | 4GB)12324
Small Data Pack02222
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM71522
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM12122
LARGE (365 Days | 15GB Per Month)71320
LARGE (365 Days | 15GB Per 30 Days)31417
International Roaming Add-On (Calls & Data)21012

Month to Date (to 07 Jul 2026)

TOTAL PLANS
4,239 +29.6%
LY: 3,272
Top-Up + Vouchers Bought
TY Top-Up 3,622 · VB 617
Excludes voucher redemptions: 564 (LY 605)
TOP-UP PLANS (ADYEN)
3,622 +26.4%
LY: 2,865
TY New: 240 · Existing: 3,382
LY New: 201 · Existing: 2,664
VOUCHERS BOUGHT
617 +51.6%
LY: 407
TY NZ$55,518 gross
LY NZ$15,789 gross
GROSS SALES (Inc GST)
NZ$174,957 +95.3%
LY: NZ$89,577
TY: TopUp NZ$119,439 + Voucher NZ$55,518
Excludes voucher redemptions: NZ$66,227 (LY NZ$81,411)

Active Base — as of 2026-07-07 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,223
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,298
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,688
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-07
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 617 (NZ$55,518) · LY 407 (NZ$15,789) · YoY count +51.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)3,6222,865+26.4%
  New (Top-Up)240201+19.4%
  Existing (Top-Up)3,3822,664+27%
Vouchers Bought617407+51.6%
  New (Voucher Bought) - count (est.)283314-9.9%
  New (Voucher Bought) - gross (est.)NZ$20,516NZ$12,200+68.2%
  Existing (Voucher Bought) - count (est.)33493+259.1%
  Existing (Voucher Bought) - gross (est.)NZ$35,002NZ$3,589+875.4%
TOTAL PLANS4,2393,272+29.6%
Top-Up SalesNZ$119,439NZ$73,788+61.9%
Voucher SalesNZ$55,518NZ$15,789+251.6%
GROSS SALES (Inc GST)NZ$174,957NZ$89,577+95.3%
Voucher Plans Redeemed (excluded)564605-6.8%
  Redeemed New / Existing259467-44.5%
Voucher Redemption Value (excluded)NZ$66,227NZ$81,411-18.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)105736841
LARGE (30 Days | 15GB)36590626
LARGE (30 Days | 15GB) Long Weekend Special NOSIM20402422
Medium Data Pack13339352
Large Data Pack8223231
MEDIUM (30 Days | 4GB)8213221
Small Data Pack6187193
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM13158171
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM25110135
International Roaming Add-On (Calls & Data)8106114
LARGE (365 Days | 15GB Per Month)4667113
LARGE (365 Days | 15GB Per 30 Days)118899
EXTRA LARGE (365 Days | 32GB Per Month)237497
MEDIUM (30 Days | 4GB) June/July 2026 Promo552277
International Roaming Add-On (Data Only)37275
International Calls Add-On37073
EXTRA LARGE (30 Days | 32GB)26668
EXTRA LARGE (30 Days | 32GB) LWS NOSIM35861
LARGE (30 Days | 15GB) - $5 Starter Pack Offer60060
SMALL (365 Days | 1.5GB Per 30 Days)173451

Financial Year to Date (2026-07-01 to 07 Jul 2026)

TOTAL PLANS
4,239 +29.6%
LY: 3,272
Top-Up + Vouchers Bought
TY Top-Up 3,622 · VB 617
Excludes voucher redemptions: 564 (LY 605)
TOP-UP PLANS (ADYEN)
3,622 +26.4%
LY: 2,865
TY New: 240 · Existing: 3,382
LY New: 201 · Existing: 2,664
VOUCHERS BOUGHT
617 +51.6%
LY: 407
TY NZ$55,518 gross
LY NZ$15,789 gross
GROSS SALES (Inc GST)
NZ$174,957 +95.3%
LY: NZ$89,577
TY: TopUp NZ$119,439 + Voucher NZ$55,518
Excludes voucher redemptions: NZ$66,227 (LY NZ$81,411)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 617 (NZ$55,518) · LY 407 (NZ$15,789) · YoY count +51.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)3,6222,865+26.4%
  New (Top-Up)240201+19.4%
  Existing (Top-Up)3,3822,664+27%
Vouchers Bought617407+51.6%
  New (Voucher Bought) - count (est.)283314-9.9%
  New (Voucher Bought) - gross (est.)NZ$20,516NZ$12,200+68.2%
  Existing (Voucher Bought) - count (est.)33493+259.1%
  Existing (Voucher Bought) - gross (est.)NZ$35,002NZ$3,589+875.4%
TOTAL PLANS4,2393,272+29.6%
Top-Up SalesNZ$119,439NZ$73,788+61.9%
Voucher SalesNZ$55,518NZ$15,789+251.6%
GROSS SALES (Inc GST)NZ$174,957NZ$89,577+95.3%
Voucher Plans Redeemed (excluded)564605-6.8%
  Redeemed New / Existing259467-44.5%
Voucher Redemption Value (excluded)NZ$66,227NZ$81,411-18.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)105736841
LARGE (30 Days | 15GB)36590626
LARGE (30 Days | 15GB) Long Weekend Special NOSIM20402422
Medium Data Pack13339352
Large Data Pack8223231
MEDIUM (30 Days | 4GB)8213221
Small Data Pack6187193
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM13158171
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM25110135
International Roaming Add-On (Calls & Data)8106114
LARGE (365 Days | 15GB Per Month)4667113
LARGE (365 Days | 15GB Per 30 Days)118899
EXTRA LARGE (365 Days | 32GB Per Month)237497
MEDIUM (30 Days | 4GB) June/July 2026 Promo552277
International Roaming Add-On (Data Only)37275
International Calls Add-On37073
EXTRA LARGE (30 Days | 32GB)26668
EXTRA LARGE (30 Days | 32GB) LWS NOSIM35861
LARGE (30 Days | 15GB) - $5 Starter Pack Offer60060
SMALL (365 Days | 1.5GB Per 30 Days)173451

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$174,957, up +95.3% YoY.
  • FYTD Total Plans 4,239, up +29.6% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 4,239, +29.6% YoY.
  • Active base at 07 Jul 2026: 74,223 customers.

Needs Attention

  • Yesterday Gross Sales NZ$26,754, +129.5% vs same day LY.
  • MTD Gross Sales NZ$174,957, +95.3% YoY.
  • MTD & FYTD Vouchers Bought count +51.6% / +51.6% YoY.

Active Base — as of 2026-07-07 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,223
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,298
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,688
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-07
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 07 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 07 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 07 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
15 -77.9%
LY: 68
Top TY: One NZ (6)
Top LY: One NZ (27)
PORT-INS MTD
124 -53.9%
LY: 269
Top TY: One NZ (34)
Top LY: One NZ (81)
PORT-INS FYTD
124 -53.9%
LY: 269
Top TY: One NZ (34)
Top LY: One NZ (81)
PORT-INS LIFETIME
97,548
Top: One NZ (26,906)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ3481-58%
Spark2858-51.7%
2degrees2450-52%
Skinny2539-35.9%
2degrees NextGen Mobile317-82.4%
Warehouse16-83.3%
MyRepublic Mobile15-80%
Slingshot NextGen Mobile14-75%
Mighty Mobile22+0%
Telsim NZ40n/a
Mercury Mobile02-100%
Nova Energy Mobile02-100%
Contact Mobile01-100%
Megatel01-100%
Orcon Next Generation10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ3481-58%
Spark2858-51.7%
2degrees2450-52%
Skinny2539-35.9%
2degrees NextGen Mobile317-82.4%
Warehouse16-83.3%
MyRepublic Mobile15-80%
Slingshot NextGen Mobile14-75%
Mighty Mobile22+0%
Telsim NZ40n/a
Mercury Mobile02-100%
Nova Energy Mobile02-100%
Contact Mobile01-100%
Megatel01-100%
Orcon Next Generation10n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.