Kogan Mobile NZ — Daily Sales Report

Yesterday — Saturday, 04 July 2026

TOTAL PLANS

592 +31.8%

LY: 449

Top-Up + Vouchers Bought

TY Top-Up 513 · VB 79

Excludes voucher redemptions: 79 (LY 83)

TOP-UP PLANS (ADYEN)

513 +31.9%

LY: 389

TY New: 31 · Existing: 482

LY New: 32 · Existing: 357

VOUCHERS BOUGHT

79 +31.7%

LY: 60

TY NZ$7,473 gross

LY NZ$2,540 gross

GROSS SALES (Inc GST)

NZ$24,745 +106.6%

LY: NZ$11,978

TY: TopUp NZ$17,272 + Voucher NZ$7,473

Excludes voucher redemptions: NZ$8,884 (LY NZ$11,127)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 04 July 2026 vs Friday, 04 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	513	389	+31.9%
New (Top-Up)	31	32	-3.1%
Existing (Top-Up)	482	357	+35%
Vouchers Bought	79	60	+31.7%
New (Voucher Bought) - count (est.)	34	49	-30.6%
New (Voucher Bought) - gross (est.)	NZ$2,999	NZ$2,169	+38.3%
Existing (Voucher Bought) - count (est.)	45	11	+309.1%
Existing (Voucher Bought) - gross (est.)	NZ$4,474	NZ$371	+1106.2%
TOTAL PLANS	592	449	+31.8%
Top-Up Sales	NZ$17,272	NZ$9,438	+83%
Voucher Sales	NZ$7,473	NZ$2,540	+194.2%
GROSS SALES (Inc GST)	NZ$24,745	NZ$11,978	+106.6%
Voucher Plans Redeemed (excluded)	79	83	-4.8%
Redeemed New / Existing	34	68	-50%
Voucher Redemption Value (excluded)	NZ$8,884	NZ$11,127	-20.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	7	97	104
LARGE (30 Days \| 15GB)	6	83	89
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	4	52	56
Medium Data Pack	3	40	43
Large Data Pack	1	40	41
Small Data Pack	0	33	33
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	28	30
MEDIUM (30 Days \| 4GB)	1	27	28
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	4	19	23
International Roaming Add-On (Calls & Data)	3	14	17
International Calls Add-On	0	16	16
LARGE (365 Days \| 15GB Per 30 Days)	1	15	16

Month to Date (to 04 Jul 2026)

TOTAL PLANS

2,535 +31.1%

LY: 1,933

Top-Up + Vouchers Bought

TY Top-Up 2,192 · VB 343

Excludes voucher redemptions: 326 (LY 326)

TOP-UP PLANS (ADYEN)

2,192 +30.6%

LY: 1,679

TY New: 142 · Existing: 2,050

LY New: 119 · Existing: 1,560

VOUCHERS BOUGHT

343 +35%

LY: 254

TY NZ$28,660 gross

LY NZ$10,534 gross

GROSS SALES (Inc GST)

NZ$98,977 +87.2%

LY: NZ$52,879

TY: TopUp NZ$70,317 + Voucher NZ$28,660

Excludes voucher redemptions: NZ$36,983 (LY NZ$44,821)

Active Base — as of 2026-07-04 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,225

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,336

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,689

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-04

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 343 (NZ$28,660) · LY 254 (NZ$10,534) · YoY count +35% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	2,192	1,679	+30.6%
New (Top-Up)	142	119	+19.3%
Existing (Top-Up)	2,050	1,560	+31.4%
Vouchers Bought	343	254	+35%
New (Voucher Bought) - count (est.)	156	193	-19.2%
New (Voucher Bought) - gross (est.)	NZ$11,062	NZ$7,997	+38.3%
Existing (Voucher Bought) - count (est.)	187	61	+206.6%
Existing (Voucher Bought) - gross (est.)	NZ$17,598	NZ$2,537	+593.6%
TOTAL PLANS	2,535	1,933	+31.1%
Top-Up Sales	NZ$70,317	NZ$42,345	+66.1%
Voucher Sales	NZ$28,660	NZ$10,534	+172.1%
GROSS SALES (Inc GST)	NZ$98,977	NZ$52,879	+87.2%
Voucher Plans Redeemed (excluded)	326	326	+0%
Redeemed New / Existing	148	248	-40.3%
Voucher Redemption Value (excluded)	NZ$36,983	NZ$44,821	-17.5%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	59	454	513
LARGE (30 Days \| 15GB)	26	371	397
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	9	244	253
Medium Data Pack	9	193	202
Large Data Pack	5	134	139
MEDIUM (30 Days \| 4GB)	4	135	139
Small Data Pack	3	122	125
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	10	85	95
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	13	69	82
LARGE (365 Days \| 15GB Per Month)	24	39	63
International Roaming Add-On (Calls & Data)	5	54	59
EXTRA LARGE (365 Days \| 32GB Per Month)	15	40	55
LARGE (365 Days \| 15GB Per 30 Days)	3	49	52
International Calls Add-On	2	48	50
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	31	14	45
EXTRA LARGE (30 Days \| 32GB)	0	42	42
International Roaming Add-On (Data Only)	2	36	38
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	35	36
SMALL (365 Days \| 1.5GB Per 30 Days)	13	22	35
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	33	0	33

Financial Year to Date (2026-07-01 to 04 Jul 2026)

TOTAL PLANS

2,535 +31.1%

LY: 1,933

Top-Up + Vouchers Bought

TY Top-Up 2,192 · VB 343

Excludes voucher redemptions: 326 (LY 326)

TOP-UP PLANS (ADYEN)

2,192 +30.6%

LY: 1,679

TY New: 142 · Existing: 2,050

LY New: 119 · Existing: 1,560

VOUCHERS BOUGHT

343 +35%

LY: 254

TY NZ$28,660 gross

LY NZ$10,534 gross

GROSS SALES (Inc GST)

NZ$98,977 +87.2%

LY: NZ$52,879

TY: TopUp NZ$70,317 + Voucher NZ$28,660

Excludes voucher redemptions: NZ$36,983 (LY NZ$44,821)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 343 (NZ$28,660) · LY 254 (NZ$10,534) · YoY count +35% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	2,192	1,679	+30.6%
New (Top-Up)	142	119	+19.3%
Existing (Top-Up)	2,050	1,560	+31.4%
Vouchers Bought	343	254	+35%
New (Voucher Bought) - count (est.)	156	193	-19.2%
New (Voucher Bought) - gross (est.)	NZ$11,062	NZ$7,997	+38.3%
Existing (Voucher Bought) - count (est.)	187	61	+206.6%
Existing (Voucher Bought) - gross (est.)	NZ$17,598	NZ$2,537	+593.6%
TOTAL PLANS	2,535	1,933	+31.1%
Top-Up Sales	NZ$70,317	NZ$42,345	+66.1%
Voucher Sales	NZ$28,660	NZ$10,534	+172.1%
GROSS SALES (Inc GST)	NZ$98,977	NZ$52,879	+87.2%
Voucher Plans Redeemed (excluded)	326	326	+0%
Redeemed New / Existing	148	248	-40.3%
Voucher Redemption Value (excluded)	NZ$36,983	NZ$44,821	-17.5%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	59	454	513
LARGE (30 Days \| 15GB)	26	371	397
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	9	244	253
Medium Data Pack	9	193	202
Large Data Pack	5	134	139
MEDIUM (30 Days \| 4GB)	4	135	139
Small Data Pack	3	122	125
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	10	85	95
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	13	69	82
LARGE (365 Days \| 15GB Per Month)	24	39	63
International Roaming Add-On (Calls & Data)	5	54	59
EXTRA LARGE (365 Days \| 32GB Per Month)	15	40	55
LARGE (365 Days \| 15GB Per 30 Days)	3	49	52
International Calls Add-On	2	48	50
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	31	14	45
EXTRA LARGE (30 Days \| 32GB)	0	42	42
International Roaming Add-On (Data Only)	2	36	38
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	35	36
SMALL (365 Days \| 1.5GB Per 30 Days)	13	22	35
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	33	0	33

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$98,977, up +87.2% YoY.
FYTD Total Plans 2,535, up +31.1% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 2,535, +31.1% YoY.
Active base at 04 Jul 2026: 74,225 customers.

Needs Attention

Yesterday Gross Sales NZ$24,745, +106.6% vs same day LY.
MTD Gross Sales NZ$98,977, +87.2% YoY.
MTD & FYTD Vouchers Bought count +35% / +35% YoY.

Active Base — as of 2026-07-04 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,225

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,336

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,689

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-04

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 04 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 04 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 04 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

6 -87%

LY: 46

Top TY: One NZ (4)

Top LY: One NZ (17)

PORT-INS MTD

63 -62%

LY: 166

Top TY: Spark (18)

Top LY: One NZ (43)

PORT-INS FYTD

63 -62%

LY: 166

Top TY: Spark (18)

Top LY: One NZ (43)

PORT-INS LIFETIME

97,482

Top: One NZ (26,886)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	15	43	-65.1%
Spark	18	39	-53.8%
2degrees	10	32	-68.8%
Skinny	12	21	-42.9%
2degrees NextGen Mobile	1	11	-90.9%
MyRepublic Mobile	1	5	-80%
Warehouse	1	4	-75%
Mighty Mobile	2	2	+0%
Slingshot NextGen Mobile	0	4	-100%
Nova Energy Mobile	0	2	-100%
Telsim NZ	2	0	n/a
Megatel	0	1	-100%
Kiwi Mobile	0	1	-100%
Orcon Next Generation	1	0	n/a
Mercury Mobile	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	15	43	-65.1%
Spark	18	39	-53.8%
2degrees	10	32	-68.8%
Skinny	12	21	-42.9%
2degrees NextGen Mobile	1	11	-90.9%
MyRepublic Mobile	1	5	-80%
Warehouse	1	4	-75%
Mighty Mobile	2	2	+0%
Slingshot NextGen Mobile	0	4	-100%
Nova Energy Mobile	0	2	-100%
Telsim NZ	2	0	n/a
Kiwi Mobile	0	1	-100%
Megatel	0	1	-100%
Mercury Mobile	0	1	-100%
Orcon Next Generation	1	0	n/a

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.