Kogan Mobile NZ — Daily Sales Report

Yesterday — Monday, 31 August 2026

TOTAL PLANS

843 +1.2%

LY: 833

Top-Up + Vouchers Bought

TY Top-Up 609 · VB 234

Excludes voucher redemptions: 279 (LY 440)

TOP-UP PLANS (ADYEN)

609 +28.2%

LY: 475

TY New: 37 · Existing: 572

LY New: 29 · Existing: 446

VOUCHERS BOUGHT

234 -34.6%

LY: 358

TY NZ$37,419 gross

LY NZ$71,415 gross

GROSS SALES (Inc GST)

NZ$70,494 -27.7%

LY: NZ$97,552

TY: TopUp NZ$33,075 + Voucher NZ$37,419

Excludes voucher redemptions: NZ$54,227 (LY NZ$86,277)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 31 August 2026 vs Sunday, 31 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	609	475	+28.2%
New (Top-Up)	37	29	+27.6%
Existing (Top-Up)	572	446	+28.3%
Vouchers Bought	234	358	-34.6%
New (Voucher Bought) - count (est.)	52	66	-21.2%
New (Voucher Bought) - gross (est.)	NZ$6,122	NZ$11,905	-48.6%
Existing (Voucher Bought) - count (est.)	182	292	-37.7%
Existing (Voucher Bought) - gross (est.)	NZ$31,297	NZ$59,510	-47.4%
TOTAL PLANS	843	833	+1.2%
Top-Up Sales	NZ$33,075	NZ$26,137	+26.5%
Voucher Sales	NZ$37,419	NZ$71,415	-47.6%
GROSS SALES (Inc GST)	NZ$70,494	NZ$97,552	-27.7%
Voucher Plans Redeemed (excluded)	279	440	-36.6%
Redeemed New / Existing	62	81	-23.5%
Voucher Redemption Value (excluded)	NZ$54,227	NZ$86,277	-37.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	13	125	138
LARGE (365 Days \| 15GB Per Month)	22	114	136
LARGE (30 Days \| 15GB)	4	99	103
EXTRA LARGE (365 Days \| 32GB Per Month)	9	68	77
LARGE (365 Days \| 15GB Per 30 Days)	7	51	58
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	55	56
Medium Data Pack	0	52	52
MEDIUM (30 Days \| 4GB)	0	49	49
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	6	41	47
LARGE (Monthly \| 15GB)	7	27	34
Large Data Pack	1	28	29
Small Data Pack	0	20	20

Month to Date (to 31 Aug 2026)

TOTAL PLANS

19,795 +9.6%

LY: 18,061

Top-Up + Vouchers Bought

TY Top-Up 16,949 · VB 2,846

Excludes voucher redemptions: 3,066 (LY 3,861)

TOP-UP PLANS (ADYEN)

16,949 +23.4%

LY: 13,739

TY New: 993 · Existing: 15,956

LY New: 951 · Existing: 12,788

VOUCHERS BOUGHT

2,846 -34.2%

LY: 4,322

TY NZ$407,560 gross

LY NZ$804,556 gross

GROSS SALES (Inc GST)

NZ$1,053,572 -19.9%

LY: NZ$1,315,531

TY: TopUp NZ$646,012 + Voucher NZ$407,560

Excludes voucher redemptions: NZ$513,345 (LY NZ$683,114)

Active Base — as of 2026-08-31 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,594

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,383

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,197

Prior month-end (2026-07): 10,704

SNAPSHOT AS-OF

2026-08-31

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,846 (NZ$407,560) · LY 4,322 (NZ$804,556) · YoY count -34.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	16,949	13,739	+23.4%
New (Top-Up)	993	951	+4.4%
Existing (Top-Up)	15,956	12,788	+24.8%
Vouchers Bought	2,846	4,322	-34.2%
New (Voucher Bought) - count (est.)	1,224	1,639	-25.3%
New (Voucher Bought) - gross (est.)	NZ$137,456	NZ$243,772	-43.6%
Existing (Voucher Bought) - count (est.)	1,622	2,683	-39.5%
Existing (Voucher Bought) - gross (est.)	NZ$270,104	NZ$560,784	-51.8%
TOTAL PLANS	19,795	18,061	+9.6%
Top-Up Sales	NZ$646,012	NZ$510,975	+26.4%
Voucher Sales	NZ$407,560	NZ$804,556	-49.3%
GROSS SALES (Inc GST)	NZ$1,053,572	NZ$1,315,531	-19.9%
Voucher Plans Redeemed (excluded)	3,066	3,861	-20.6%
Redeemed New / Existing	1,319	1,464	-9.9%
Voucher Redemption Value (excluded)	NZ$513,345	NZ$683,114	-24.9%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	456	3,586	4,042
LARGE (30 Days \| 15GB)	137	2,860	2,997
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	102	1,718	1,820
Medium Data Pack	29	1,378	1,407
MEDIUM (30 Days \| 4GB)	78	1,166	1,244
EXTRA LARGE (365 Days \| 32GB Per Month)	466	747	1,213
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	68	1,029	1,097
Large Data Pack	23	888	911
Small Data Pack	18	863	881
LARGE (365 Days \| 15GB Per 30 Days)	96	611	707
LARGE (365 Days \| 15GB Per Month)	77	610	687
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	428	2	430
International Roaming Add-On (Calls & Data)	19	406	425
International Roaming Add-On (Data Only)	16	399	415
SMALL (365 Days \| 1.5GB Per 30 Days)	91	242	333
EXTRA LARGE (30 Days \| 32GB)	6	304	310
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	12	262	274
LARGE (Monthly \| 15GB)	42	166	208
International Calls Add-On	8	152	160
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	15	115	130

Financial Year to Date (2026-07-01 to 31 Aug 2026)

TOTAL PLANS

39,877 +22.4%

LY: 32,567

Top-Up + Vouchers Bought

TY Top-Up 33,363 · VB 6,514

Excludes voucher redemptions: 5,445 (LY 6,172)

TOP-UP PLANS (ADYEN)

33,363 +27%

LY: 26,262

TY New: 1,975 · Existing: 31,388

LY New: 1,754 · Existing: 24,508

VOUCHERS BOUGHT

6,514 +3.3%

LY: 6,305

TY NZ$1,051,165 gross

LY NZ$979,288 gross

GROSS SALES (Inc GST)

NZ$2,200,600 +21.1%

LY: NZ$1,817,085

TY: TopUp NZ$1,149,435 + Voucher NZ$1,051,165

Excludes voucher redemptions: NZ$845,017 (LY NZ$962,846)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 6,514 (NZ$1,051,165) · LY 6,305 (NZ$979,288) · YoY count +3.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	33,363	26,262	+27%
New (Top-Up)	1,975	1,754	+12.6%
Existing (Top-Up)	31,388	24,508	+28.1%
Vouchers Bought	6,514	6,305	+3.3%
New (Voucher Bought) - count (est.)	3,140	3,283	-4.4%
New (Voucher Bought) - gross (est.)	NZ$413,882	NZ$423,701	-2.3%
Existing (Voucher Bought) - count (est.)	3,374	3,022	+11.6%
Existing (Voucher Bought) - gross (est.)	NZ$637,283	NZ$555,587	+14.7%
TOTAL PLANS	39,877	32,567	+22.4%
Top-Up Sales	NZ$1,149,435	NZ$837,797	+37.2%
Voucher Sales	NZ$1,051,165	NZ$979,288	+7.3%
GROSS SALES (Inc GST)	NZ$2,200,600	NZ$1,817,085	+21.1%
Voucher Plans Redeemed (excluded)	5,445	6,172	-11.8%
Redeemed New / Existing	2,625	3,214	-18.3%
Voucher Redemption Value (excluded)	NZ$845,017	NZ$962,846	-12.2%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	882	7,035	7,917
LARGE (30 Days \| 15GB)	267	5,512	5,779
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	207	3,581	3,788
Medium Data Pack	78	2,859	2,937
MEDIUM (30 Days \| 4GB)	144	2,189	2,333
EXTRA LARGE (365 Days \| 32GB Per Month)	847	1,214	2,061
Large Data Pack	55	1,890	1,945
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	112	1,747	1,859
Small Data Pack	43	1,742	1,785
LARGE (365 Days \| 15GB Per 30 Days)	149	909	1,058
LARGE (365 Days \| 15GB Per Month)	199	780	979
International Roaming Add-On (Calls & Data)	42	906	948
International Roaming Add-On (Data Only)	35	737	772
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	754	2	756
EXTRA LARGE (30 Days \| 32GB)	17	588	605
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	27	550	577
SMALL (365 Days \| 1.5GB Per 30 Days)	165	405	570
International Calls Add-On	33	471	504
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	283	345

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,200,600, up +21.1% YoY.
FYTD Total Plans 39,877, up +22.4% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 19,795, +9.6% YoY.
Active base at 31 Aug 2026: 74,594 customers.

Needs Attention

Yesterday Gross Sales NZ$70,494, -27.7% vs same day LY.
MTD Gross Sales NZ$1,053,572, -19.9% YoY.
MTD & FYTD Vouchers Bought count -34.2% / +3.3% YoY.

Active Base — as of 2026-08-31 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,594

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,383

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,197

Prior month-end (2026-07): 10,704

SNAPSHOT AS-OF

2026-08-31

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 31 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 31 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 31 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

20 -9.1%

LY: 22

Top TY: One NZ (10)

Top LY: Spark (8)

PORT-INS MTD

676 -5.8%

LY: 718

Top TY: One NZ (217)

Top LY: One NZ (234)

PORT-INS FYTD

1,376 -21.9%

LY: 1,762

Top TY: One NZ (439)

Top LY: One NZ (546)

PORT-INS LIFETIME

98,848

Top: One NZ (27,328)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	217	234	-7.3%
Spark	116	150	-22.7%
2degrees	132	133	-0.8%
Skinny	100	121	-17.4%
2degrees NextGen Mobile	15	25	-40%
Mighty Mobile	22	14	+57.1%
Warehouse	11	10	+10%
Telsim NZ	19	0	n/a
MyRepublic Mobile	11	4	+175%
Mercury Mobile	8	6	+33.3%
Contact Mobile	4	5	-20%
Nova Energy Mobile	5	4	+25%
Kiwi Mobile	8	1	+700%
Slingshot NextGen Mobile	5	3	+66.7%
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	439	546	-19.6%
Spark	253	386	-34.5%
2degrees	264	333	-20.7%
Skinny	222	285	-22.1%
2degrees NextGen Mobile	28	71	-60.6%
Mighty Mobile	40	31	+29%
Warehouse	20	27	-25.9%
Telsim NZ	33	0	n/a
MyRepublic Mobile	16	15	+6.7%
Mercury Mobile	14	14	+0%
Contact Mobile	13	14	-7.1%
Nova Energy Mobile	12	11	+9.1%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.