Kogan Mobile NZ — Daily Sales Report

Yesterday — Friday, 04 September 2026

TOTAL PLANS

872 +26.4%

LY: 690

Top-Up + Vouchers Bought

TY Top-Up 518 · VB 354

Excludes voucher redemptions: 157 (LY 175)

TOP-UP PLANS (ADYEN)

518 -4.3%

LY: 541

TY New: 34 · Existing: 484

LY New: 46 · Existing: 495

VOUCHERS BOUGHT

354 +137.6%

LY: 149

TY NZ$60,583 gross

LY NZ$16,270 gross

GROSS SALES (Inc GST)

NZ$78,970 +90.8%

LY: NZ$41,390

TY: TopUp NZ$18,387 + Voucher NZ$60,583

Excludes voucher redemptions: NZ$30,170 (LY NZ$25,334)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 04 September 2026 vs Thursday, 04 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	518	541	-4.3%
New (Top-Up)	34	46	-26.1%
Existing (Top-Up)	484	495	-2.2%
Vouchers Bought	354	149	+137.6%
New (Voucher Bought) - count (est.)	92	37	+148.6%
New (Voucher Bought) - gross (est.)	NZ$13,958	NZ$3,072	+354.3%
Existing (Voucher Bought) - count (est.)	262	112	+133.9%
Existing (Voucher Bought) - gross (est.)	NZ$46,625	NZ$13,198	+253.3%
TOTAL PLANS	872	690	+26.4%
Top-Up Sales	NZ$18,387	NZ$25,120	-26.8%
Voucher Sales	NZ$60,583	NZ$16,270	+272.4%
GROSS SALES (Inc GST)	NZ$78,970	NZ$41,390	+90.8%
Voucher Plans Redeemed (excluded)	157	175	-10.3%
Redeemed New / Existing	41	44	-6.8%
Voucher Redemption Value (excluded)	NZ$30,170	NZ$25,334	+19.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	21	122	143
LARGE (30 Days \| 15GB)	3	64	67
LARGE (365 Days \| 15GB Per Month)	11	42	53
Medium Data Pack	3	45	48
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	46	47
EXTRA LARGE (365 Days \| 32GB Per Month)	10	31	41
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	38	40
Large Data Pack	3	29	32
Small Data Pack	0	32	32
LARGE (365 Days \| 15GB Per Month) BTL	2	27	29
MEDIUM (30 Days \| 4GB)	0	26	26
LARGE (Monthly \| 15GB)	8	17	25

Month to Date (to 04 Sep 2026)

TOTAL PLANS

3,357 +21.8%

LY: 2,756

Top-Up + Vouchers Bought

TY Top-Up 2,182 · VB 1,175

Excludes voucher redemptions: 683 (LY 746)

TOP-UP PLANS (ADYEN)

2,182 +3.8%

LY: 2,103

TY New: 136 · Existing: 2,046

LY New: 141 · Existing: 1,962

VOUCHERS BOUGHT

1,175 +79.9%

LY: 653

TY NZ$208,370 gross

LY NZ$75,549 gross

GROSS SALES (Inc GST)

NZ$293,974 +60.4%

LY: NZ$183,232

TY: TopUp NZ$85,604 + Voucher NZ$208,370

Excludes voucher redemptions: NZ$125,307 (LY NZ$122,306)

Active Base — as of 2026-09-04 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,568

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,256

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,254

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-04

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,175 (NZ$208,370) · LY 653 (NZ$75,549) · YoY count +79.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	2,182	2,103	+3.8%
New (Top-Up)	136	141	-3.5%
Existing (Top-Up)	2,046	1,962	+4.3%
Vouchers Bought	1,175	653	+79.9%
New (Voucher Bought) - count (est.)	334	193	+73.1%
New (Voucher Bought) - gross (est.)	NZ$45,910	NZ$19,709	+132.9%
Existing (Voucher Bought) - count (est.)	841	460	+82.8%
Existing (Voucher Bought) - gross (est.)	NZ$162,460	NZ$55,840	+190.9%
TOTAL PLANS	3,357	2,756	+21.8%
Top-Up Sales	NZ$85,604	NZ$107,683	-20.5%
Voucher Sales	NZ$208,370	NZ$75,549	+175.8%
GROSS SALES (Inc GST)	NZ$293,974	NZ$183,232	+60.4%
Voucher Plans Redeemed (excluded)	683	746	-8.4%
Redeemed New / Existing	194	220	-11.8%
Voucher Redemption Value (excluded)	NZ$125,307	NZ$122,306	+2.5%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	69	452	521
LARGE (30 Days \| 15GB)	19	354	373
LARGE (365 Days \| 15GB Per Month)	53	205	258
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	12	185	197
EXTRA LARGE (365 Days \| 32GB Per Month)	41	144	185
Medium Data Pack	10	174	184
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	9	149	158
MEDIUM (30 Days \| 4GB)	5	132	137
Large Data Pack	5	127	132
Small Data Pack	0	125	125
LARGE (Monthly \| 15GB)	30	76	106
LARGE (365 Days \| 15GB Per 30 Days)	7	81	88
International Roaming Add-On (Data Only)	1	62	63
LARGE (365 Days \| 15GB Per Month) BTL	3	59	62
International Calls Add-On	1	50	51
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	47	0	47
EXTRA LARGE (30 Days \| 32GB)	2	39	41
SMALL (365 Days \| 1.5GB Per 30 Days)	9	31	40
International Roaming Add-On (Calls & Data)	2	24	26
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	25	26

Financial Year to Date (2026-07-01 to 04 Sep 2026)

TOTAL PLANS

43,234 +22.4%

LY: 35,323

Top-Up + Vouchers Bought

TY Top-Up 35,545 · VB 7,689

Excludes voucher redemptions: 6,128 (LY 6,918)

TOP-UP PLANS (ADYEN)

35,545 +25.3%

LY: 28,365

TY New: 2,113 · Existing: 33,432

LY New: 1,895 · Existing: 26,470

VOUCHERS BOUGHT

7,689 +10.5%

LY: 6,958

TY NZ$1,259,535 gross

LY NZ$1,054,837 gross

GROSS SALES (Inc GST)

NZ$2,494,574 +24.7%

LY: NZ$2,000,317

TY: TopUp NZ$1,235,039 + Voucher NZ$1,259,535

Excludes voucher redemptions: NZ$970,324 (LY NZ$1,085,152)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 7,689 (NZ$1,259,535) · LY 6,958 (NZ$1,054,837) · YoY count +10.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	35,545	28,365	+25.3%
New (Top-Up)	2,113	1,895	+11.5%
Existing (Top-Up)	33,432	26,470	+26.3%
Vouchers Bought	7,689	6,958	+10.5%
New (Voucher Bought) - count (est.)	3,537	3,454	+2.4%
New (Voucher Bought) - gross (est.)	NZ$467,698	NZ$435,915	+7.3%
Existing (Voucher Bought) - count (est.)	4,152	3,504	+18.5%
Existing (Voucher Bought) - gross (est.)	NZ$791,837	NZ$618,922	+27.9%
TOTAL PLANS	43,234	35,323	+22.4%
Top-Up Sales	NZ$1,235,039	NZ$945,480	+30.6%
Voucher Sales	NZ$1,259,535	NZ$1,054,837	+19.4%
GROSS SALES (Inc GST)	NZ$2,494,574	NZ$2,000,317	+24.7%
Voucher Plans Redeemed (excluded)	6,128	6,918	-11.4%
Redeemed New / Existing	2,819	3,434	-17.9%
Voucher Redemption Value (excluded)	NZ$970,324	NZ$1,085,152	-10.6%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	951	7,487	8,438
LARGE (30 Days \| 15GB)	286	5,866	6,152
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	221	3,764	3,985
Medium Data Pack	88	3,033	3,121
MEDIUM (30 Days \| 4GB)	149	2,321	2,470
EXTRA LARGE (365 Days \| 32GB Per Month)	888	1,358	2,246
Large Data Pack	60	2,017	2,077
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	121	1,896	2,017
Small Data Pack	43	1,867	1,910
LARGE (365 Days \| 15GB Per Month)	252	985	1,237
LARGE (365 Days \| 15GB Per 30 Days)	156	990	1,146
International Roaming Add-On (Calls & Data)	44	930	974
International Roaming Add-On (Data Only)	36	799	835
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	801	2	803
EXTRA LARGE (30 Days \| 32GB)	19	627	646
SMALL (365 Days \| 1.5GB Per 30 Days)	174	436	610
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	28	575	603
International Calls Add-On	34	521	555
LARGE (Monthly \| 15GB)	111	287	398
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,494,574, up +24.7% YoY.
FYTD Total Plans 43,234, up +22.4% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 3,357, +21.8% YoY.
Active base at 04 Sep 2026: 74,568 customers.

Needs Attention

Yesterday Gross Sales NZ$78,970, +90.8% vs same day LY.
MTD Gross Sales NZ$293,974, +60.4% YoY.
MTD & FYTD Vouchers Bought count +79.9% / +10.5% YoY.

Active Base — as of 2026-09-04 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,568

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,256

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,254

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-04

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 04 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 04 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 04 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

13 -7.1%

LY: 14

Top TY: One NZ (6)

Top LY: Spark (5)

PORT-INS MTD

92 -5.2%

LY: 97

Top TY: One NZ (33)

Top LY: One NZ (33)

PORT-INS FYTD

1,475 -20.7%

LY: 1,859

Top TY: One NZ (473)

Top LY: One NZ (579)

PORT-INS LIFETIME

98,953

Top: One NZ (27,364)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	33	33	+0%
2degrees	24	24	+0%
Spark	17	19	-10.5%
Skinny	8	14	-42.9%
Mighty Mobile	6	1	+500%
2degrees NextGen Mobile	1	2	-50%
Mercury Mobile	0	3	-100%
Orcon Next Generation	0	1	-100%
Contact Mobile	1	0	n/a
Warehouse	1	0	n/a
Telsim NZ	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	473	579	-18.3%
Spark	271	405	-33.1%
2degrees	289	357	-19%
Skinny	232	299	-22.4%
2degrees NextGen Mobile	29	73	-60.3%
Mighty Mobile	46	32	+43.8%
Warehouse	21	27	-22.2%
Telsim NZ	35	0	n/a
MyRepublic Mobile	16	15	+6.7%
Mercury Mobile	14	17	-17.6%
Contact Mobile	14	14	+0%
Nova Energy Mobile	13	11	+18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.