Kogan Mobile NZ — Daily Sales Report

Yesterday: Friday, 18 September 2026  |  Generated 19 Sep 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Friday, 18 September 2026

TOTAL PLANS
609 -5.6%
LY: 645
Top-Up + Vouchers Bought
TY Top-Up 564 · VB 45
Excludes voucher redemptions: 148 (LY 152)
TOP-UP PLANS (ADYEN)
564 +9.9%
LY: 513
TY New: 39 · Existing: 525
LY New: 31 · Existing: 482
VOUCHERS BOUGHT
45 -65.9%
LY: 132
TY NZ$5,885 gross
LY NZ$13,176 gross
GROSS SALES (Inc GST)
NZ$26,011 -27.1%
LY: NZ$35,662
TY: TopUp NZ$20,126 + Voucher NZ$5,885
Excludes voucher redemptions: NZ$25,298 (LY NZ$20,348)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 18 September 2026 vs Thursday, 18 September 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)564513+9.9%
  New (Top-Up)3931+25.8%
  Existing (Top-Up)525482+8.9%
Vouchers Bought45132-65.9%
  New (Voucher Bought) - count (est.)2141-48.8%
  New (Voucher Bought) - gross (est.)NZ$2,477NZ$4,029-38.5%
  Existing (Voucher Bought) - count (est.)2491-73.6%
  Existing (Voucher Bought) - gross (est.)NZ$3,408NZ$9,147-62.7%
TOTAL PLANS609645-5.6%
Top-Up SalesNZ$20,126NZ$22,486-10.5%
Voucher SalesNZ$5,885NZ$13,176-55.3%
GROSS SALES (Inc GST)NZ$26,011NZ$35,662-27.1%
Voucher Plans Redeemed (excluded)148152-2.6%
  Redeemed New / Existing7047+48.9%
Voucher Redemption Value (excluded)NZ$25,298NZ$20,348+24.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)27126153
LARGE (30 Days | 15GB)7103110
LARGE (30 Days | 15GB) Long Weekend Special NOSIM16364
MEDIUM (30 Days | 4GB)24042
LARGE (365 Days | 15GB Per Month)241741
Medium Data Pack03737
LARGE (365 Days | 15GB Per Month) BTL102434
Large Data Pack13031
EXTRA LARGE (365 Days | 32GB Per Month)92029
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM21820
EXTRA LARGE (30 Days | 32GB)01919
LARGE (365 Days | 15GB Per 30 Days)01717

Month to Date (to 18 Sep 2026)

TOTAL PLANS
12,856 +11.9%
LY: 11,492
Top-Up + Vouchers Bought
TY Top-Up 9,426 · VB 3,430
Excludes voucher redemptions: 2,821 (LY 3,066)
TOP-UP PLANS (ADYEN)
9,426 +6.4%
LY: 8,857
TY New: 658 · Existing: 8,768
LY New: 569 · Existing: 8,288
VOUCHERS BOUGHT
3,430 +30.2%
LY: 2,635
TY NZ$596,974 gross
LY NZ$250,043 gross
GROSS SALES (Inc GST)
NZ$964,222 +40.9%
LY: NZ$684,147
TY: TopUp NZ$367,248 + Voucher NZ$596,974
Excludes voucher redemptions: NZ$502,786 (LY NZ$455,048)

Active Base — as of 2026-09-18 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,727
Prior month-end (2026-08): 74,594
TOTAL 365-DAY ACTIVE PLANS
61,549
Prior month-end (2026-08): 61,383
TOTAL 30-DAY ACTIVE PLANS
11,136
Prior month-end (2026-08): 11,197
SNAPSHOT AS-OF
2026-09-18
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,430 (NZ$596,974) · LY 2,635 (NZ$250,043) · YoY count +30.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,4268,857+6.4%
  New (Top-Up)658569+15.6%
  Existing (Top-Up)8,7688,288+5.8%
Vouchers Bought3,4302,635+30.2%
  New (Voucher Bought) - count (est.)1,093777+40.7%
  New (Voucher Bought) - gross (est.)NZ$159,776NZ$64,152+149.1%
  Existing (Voucher Bought) - count (est.)2,3371,858+25.8%
  Existing (Voucher Bought) - gross (est.)NZ$437,198NZ$185,891+135.2%
TOTAL PLANS12,85611,492+11.9%
Top-Up SalesNZ$367,248NZ$434,104-15.4%
Voucher SalesNZ$596,974NZ$250,043+138.7%
GROSS SALES (Inc GST)NZ$964,222NZ$684,147+40.9%
Voucher Plans Redeemed (excluded)2,8213,066-8%
  Redeemed New / Existing899904-0.6%
Voucher Redemption Value (excluded)NZ$502,786NZ$455,048+10.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3981,9652,363
LARGE (30 Days | 15GB)701,6161,686
LARGE (365 Days | 15GB Per Month)277717994
LARGE (30 Days | 15GB) Long Weekend Special NOSIM52932984
Medium Data Pack25657682
MEDIUM (30 Days | 4GB)32594626
EXTRA LARGE (365 Days | 32GB Per Month)143438581
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM37532569
LARGE (365 Days | 15GB Per Month) BTL80413493
Large Data Pack13480493
Small Data Pack8426434
LARGE (Monthly | 15GB)127260387
LARGE (365 Days | 15GB Per 30 Days)24322346
International Roaming Add-On (Data Only)5200205
International Roaming Add-On (Calls & Data)8196204
SMALL (365 Days | 1.5GB Per 30 Days)48153201
EXTRA LARGE (30 Days | 32GB)7190197
International Calls Add-On9178187
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1430143
EXTRA LARGE (30 Days | 32GB) LWS NOSIM5122127

Financial Year to Date (2026-07-01 to 18 Sep 2026)

TOTAL PLANS
52,733 +19.7%
LY: 44,059
Top-Up + Vouchers Bought
TY Top-Up 42,789 · VB 9,944
Excludes voucher redemptions: 8,266 (LY 9,238)
TOP-UP PLANS (ADYEN)
42,789 +21.8%
LY: 35,119
TY New: 2,637 · Existing: 40,152
LY New: 2,324 · Existing: 32,795
VOUCHERS BOUGHT
9,944 +11.2%
LY: 8,940
TY NZ$1,648,139 gross
LY NZ$1,229,331 gross
GROSS SALES (Inc GST)
NZ$3,164,837 +26.5%
LY: NZ$2,501,232
TY: TopUp NZ$1,516,698 + Voucher NZ$1,648,139
Excludes voucher redemptions: NZ$1,348,048 (LY NZ$1,417,894)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 9,944 (NZ$1,648,139) · LY 8,940 (NZ$1,229,331) · YoY count +11.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)42,78935,119+21.8%
  New (Top-Up)2,6372,324+13.5%
  Existing (Top-Up)40,15232,795+22.4%
Vouchers Bought9,9448,940+11.2%
  New (Voucher Bought) - count (est.)4,2413,985+6.4%
  New (Voucher Bought) - gross (est.)NZ$571,665NZ$462,381+23.6%
  Existing (Voucher Bought) - count (est.)5,7034,955+15.1%
  Existing (Voucher Bought) - gross (est.)NZ$1,076,474NZ$766,950+40.4%
TOTAL PLANS52,73344,059+19.7%
Top-Up SalesNZ$1,516,698NZ$1,271,901+19.2%
Voucher SalesNZ$1,648,139NZ$1,229,331+34.1%
GROSS SALES (Inc GST)NZ$3,164,837NZ$2,501,232+26.5%
Voucher Plans Redeemed (excluded)8,2669,238-10.5%
  Redeemed New / Existing3,5254,118-14.4%
Voucher Redemption Value (excluded)NZ$1,348,048NZ$1,417,894-4.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1,2809,00010,280
LARGE (30 Days | 15GB)3377,1287,465
LARGE (30 Days | 15GB) Long Weekend Special NOSIM2634,5094,772
Medium Data Pack1033,5163,619
MEDIUM (30 Days | 4GB)1762,7832,959
EXTRA LARGE (365 Days | 32GB Per Month)9911,6512,642
Large Data Pack682,3702,438
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM1492,2792,428
Small Data Pack512,1682,219
LARGE (365 Days | 15GB Per Month)4761,4971,973
LARGE (365 Days | 15GB Per 30 Days)1731,2311,404
International Roaming Add-On (Calls & Data)501,1021,152
International Roaming Add-On (Data Only)40937977
LARGE (30 Days | 15GB) - $5 Starter Pack Offer8972899
EXTRA LARGE (30 Days | 32GB)24778802
SMALL (365 Days | 1.5GB Per 30 Days)213558771
EXTRA LARGE (30 Days | 32GB) LWS NOSIM32672704
International Calls Add-On42649691
LARGE (Monthly | 15GB)208471679
LARGE (365 Days | 15GB Per Month) BTL80413493

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Active Base — as of 2026-09-18 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,727
Prior month-end (2026-08): 74,594
TOTAL 365-DAY ACTIVE PLANS
61,549
Prior month-end (2026-08): 61,383
TOTAL 30-DAY ACTIVE PLANS
11,136
Prior month-end (2026-08): 11,197
SNAPSHOT AS-OF
2026-09-18
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 18 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 18 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 18 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
30 +114.3%
LY: 14
Top TY: One NZ (10)
Top LY: Spark (5)
PORT-INS MTD
531 +47.1%
LY: 361
Top TY: One NZ (152)
Top LY: One NZ (131)
PORT-INS FYTD
1,914 -9.8%
LY: 2,123
Top TY: One NZ (592)
Top LY: One NZ (677)
PORT-INS LIFETIME
99,398
Top: One NZ (27,485)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ152131+16%
2degrees14775+96%
Spark9674+29.7%
Skinny7139+82.1%
Mighty Mobile187+157.1%
2degrees NextGen Mobile129+33.3%
Warehouse126+100%
Telsim NZ100n/a
Mercury Mobile45-20%
Slingshot NextGen Mobile34-25%
MyRepublic Mobile22+0%
Nova Energy Mobile04-100%
Megatel04-100%
Contact Mobile20n/a
Kiwi Mobile10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ592677-12.6%
2degrees412408+1%
Spark350460-23.9%
Skinny295324-9%
2degrees NextGen Mobile4080-50%
Mighty Mobile5838+52.6%
Warehouse3233-3%
Telsim NZ440n/a
Mercury Mobile1819-5.3%
MyRepublic Mobile1817+5.9%
Contact Mobile1514+7.1%
Nova Energy Mobile1315-13.3%
Slingshot NextGen Mobile1113-15.4%
Kiwi Mobile117+57.1%
Megatel012-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.