Doughnut shows New vs Existing for Top-Up plans only.
Counted in Total Plans and Gross Sales.
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 572 | 499 | +14.6% |
| New (Top-Up) | 23 | 31 | -25.8% |
| Existing (Top-Up) | 549 | 468 | +17.3% |
| Vouchers Bought | 302 | 167 | +80.8% |
| New (Voucher Bought) - count (est.) | 95 | 46 | +106.5% |
| New (Voucher Bought) - gross (est.) | NZ$13,534 | NZ$4,923 | +174.9% |
| Existing (Voucher Bought) - count (est.) | 207 | 121 | +71.1% |
| Existing (Voucher Bought) - gross (est.) | NZ$37,554 | NZ$16,161 | +132.4% |
| TOTAL PLANS | 874 | 666 | +31.2% |
| Top-Up Sales | NZ$25,319 | NZ$29,089 | -13% |
| Voucher Sales | NZ$51,088 | NZ$21,084 | +142.3% |
| GROSS SALES (Inc GST) | NZ$76,407 | NZ$50,173 | +52.3% |
| Voucher Plans Redeemed (excluded) | 162 | 179 | -9.5% |
| Redeemed New / Existing | 51 | 49 | +4.1% |
| Voucher Redemption Value (excluded) | NZ$30,097 | NZ$29,476 | +2.1% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 12 | 101 | 113 |
| LARGE (30 Days | 15GB) | 1 | 101 | 102 |
| LARGE (365 Days | 15GB Per Month) | 15 | 49 | 64 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 3 | 45 | 48 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 12 | 36 | 48 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 2 | 45 | 47 |
| Medium Data Pack | 1 | 45 | 46 |
| Large Data Pack | 0 | 40 | 40 |
| MEDIUM (30 Days | 4GB) | 1 | 35 | 36 |
| Small Data Pack | 0 | 34 | 34 |
| LARGE (365 Days | 15GB Per 30 Days) | 4 | 26 | 30 |
| LARGE (Monthly | 15GB) | 8 | 20 | 28 |
TY 525 (NZ$93,950) · LY 331 (NZ$41,575) · YoY count +58.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 1,138 | 1,011 | +12.6% |
| New (Top-Up) | 59 | 67 | -11.9% |
| Existing (Top-Up) | 1,079 | 944 | +14.3% |
| Vouchers Bought | 525 | 331 | +58.6% |
| New (Voucher Bought) - count (est.) | 152 | 108 | +40.7% |
| New (Voucher Bought) - gross (est.) | NZ$20,674 | NZ$12,075 | +71.2% |
| Existing (Voucher Bought) - count (est.) | 373 | 223 | +67.3% |
| Existing (Voucher Bought) - gross (est.) | NZ$73,276 | NZ$29,500 | +148.4% |
| TOTAL PLANS | 1,663 | 1,342 | +23.9% |
| Top-Up Sales | NZ$48,825 | NZ$52,422 | -6.9% |
| Voucher Sales | NZ$93,950 | NZ$41,575 | +126% |
| GROSS SALES (Inc GST) | NZ$142,775 | NZ$93,997 | +51.9% |
| Voucher Plans Redeemed (excluded) | 362 | 405 | -10.6% |
| Redeemed New / Existing | 105 | 132 | -20.5% |
| Voucher Redemption Value (excluded) | NZ$65,934 | NZ$69,452 | -5.1% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 31 | 216 | 247 |
| LARGE (30 Days | 15GB) | 6 | 209 | 215 |
| LARGE (365 Days | 15GB Per Month) | 32 | 121 | 153 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 21 | 82 | 103 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 3 | 100 | 103 |
| Medium Data Pack | 4 | 89 | 93 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 6 | 76 | 82 |
| Large Data Pack | 1 | 75 | 76 |
| MEDIUM (30 Days | 4GB) | 4 | 68 | 72 |
| LARGE (Monthly | 15GB) | 14 | 45 | 59 |
| Small Data Pack | 0 | 58 | 58 |
| LARGE (365 Days | 15GB Per 30 Days) | 6 | 50 | 56 |
| International Roaming Add-On (Data Only) | 1 | 40 | 41 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 29 | 0 | 29 |
| EXTRA LARGE (30 Days | 32GB) | 2 | 22 | 24 |
| International Calls Add-On | 0 | 23 | 23 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 1 | 19 | 20 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 1 | 13 | 14 |
| LARGE (365 Days | 15GB Per Month) BTL | 0 | 8 | 8 |
| MEDIUM STUDENT (30 Days | 15GB) | 1 | 4 | 5 |
TY 7,039 (NZ$1,145,115) · LY 6,636 (NZ$1,020,863) · YoY count +6.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).
Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.
| Metric | TY | LY | YoY |
|---|---|---|---|
| Top-Up Plans (ADYEN) | 34,501 | 27,273 | +26.5% |
| New (Top-Up) | 2,034 | 1,821 | +11.7% |
| Existing (Top-Up) | 32,467 | 25,452 | +27.6% |
| Vouchers Bought | 7,039 | 6,636 | +6.1% |
| New (Voucher Bought) - count (est.) | 3,309 | 3,376 | -2% |
| New (Voucher Bought) - gross (est.) | NZ$436,467 | NZ$431,895 | +1.1% |
| Existing (Voucher Bought) - count (est.) | 3,730 | 3,260 | +14.4% |
| Existing (Voucher Bought) - gross (est.) | NZ$708,648 | NZ$588,968 | +20.3% |
| TOTAL PLANS | 41,540 | 33,909 | +22.5% |
| Top-Up Sales | NZ$1,198,260 | NZ$890,219 | +34.6% |
| Voucher Sales | NZ$1,145,115 | NZ$1,020,863 | +12.2% |
| GROSS SALES (Inc GST) | NZ$2,343,375 | NZ$1,911,082 | +22.6% |
| Voucher Plans Redeemed (excluded) | 5,807 | 6,577 | -11.7% |
| Redeemed New / Existing | 2,730 | 3,346 | -18.4% |
| Voucher Redemption Value (excluded) | NZ$910,951 | NZ$1,032,298 | -11.8% |
Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.
| Plan | New | Existing | Total |
|---|---|---|---|
| SMALL (30 Days | 1.5GB) | 913 | 7,251 | 8,164 |
| LARGE (30 Days | 15GB) | 273 | 5,721 | 5,994 |
| LARGE (30 Days | 15GB) Long Weekend Special NOSIM | 210 | 3,681 | 3,891 |
| Medium Data Pack | 82 | 2,948 | 3,030 |
| MEDIUM (30 Days | 4GB) | 148 | 2,257 | 2,405 |
| EXTRA LARGE (365 Days | 32GB Per Month) | 868 | 1,296 | 2,164 |
| Large Data Pack | 56 | 1,965 | 2,021 |
| MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM | 118 | 1,823 | 1,941 |
| Small Data Pack | 43 | 1,800 | 1,843 |
| LARGE (365 Days | 15GB Per Month) | 231 | 901 | 1,132 |
| LARGE (365 Days | 15GB Per 30 Days) | 155 | 959 | 1,114 |
| International Roaming Add-On (Calls & Data) | 43 | 906 | 949 |
| International Roaming Add-On (Data Only) | 36 | 777 | 813 |
| LARGE (30 Days | 15GB) - $5 Starter Pack Offer | 783 | 2 | 785 |
| EXTRA LARGE (30 Days | 32GB) | 19 | 610 | 629 |
| EXTRA LARGE (30 Days | 32GB) LWS NOSIM | 28 | 563 | 591 |
| SMALL (365 Days | 1.5GB Per 30 Days) | 166 | 424 | 590 |
| International Calls Add-On | 33 | 494 | 527 |
| MEDIUM (30 Days | 4GB) June/July 2026 Promo | 288 | 76 | 364 |
| LARGE (Monthly | 15GB) | 95 | 256 | 351 |
Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.
Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 02 Sep 2026.
Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 02 Sep 2026).
* latest month is partial (to 02 Sep 2026).
* current quarter is partial.
Top-5 lifetime providers + Other (dashed).
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 14 | 19 | -26.3% |
| 2degrees | 9 | 15 | -40% |
| Spark | 6 | 12 | -50% |
| Skinny | 5 | 9 | -44.4% |
| Mercury Mobile | 0 | 2 | -100% |
| Mighty Mobile | 1 | 1 | +0% |
| Orcon Next Generation | 0 | 1 | -100% |
| 2degrees NextGen Mobile | 0 | 1 | -100% |
| Warehouse | 1 | 0 | n/a |
| Telsim NZ | 1 | 0 | n/a |
| Previous Provider | TY | LY | YoY |
|---|---|---|---|
| One NZ | 454 | 565 | -19.6% |
| Spark | 260 | 398 | -34.7% |
| 2degrees | 274 | 348 | -21.3% |
| Skinny | 229 | 294 | -22.1% |
| 2degrees NextGen Mobile | 28 | 72 | -61.1% |
| Mighty Mobile | 41 | 32 | +28.1% |
| Warehouse | 21 | 27 | -22.2% |
| Telsim NZ | 35 | 0 | n/a |
| MyRepublic Mobile | 16 | 15 | +6.7% |
| Mercury Mobile | 14 | 16 | -12.5% |
| Contact Mobile | 13 | 14 | -7.1% |
| Nova Energy Mobile | 13 | 11 | +18.2% |
| Slingshot NextGen Mobile | 8 | 9 | -11.1% |
| Kiwi Mobile | 10 | 7 | +42.9% |
| Megatel | 0 | 8 | -100% |
This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.