Kogan Mobile NZ — Daily Sales Report

Yesterday — Thursday, 27 August 2026

TOTAL PLANS

830 +12.8%

LY: 736

Top-Up + Vouchers Bought

TY Top-Up 629 · VB 201

Excludes voucher redemptions: 172 (LY 208)

TOP-UP PLANS (ADYEN)

629 +26.1%

LY: 499

TY New: 29 · Existing: 600

LY New: 39 · Existing: 460

VOUCHERS BOUGHT

201 -15.2%

LY: 237

TY NZ$35,195 gross

LY NZ$47,720 gross

GROSS SALES (Inc GST)

NZ$66,308 -12.6%

LY: NZ$75,885

TY: TopUp NZ$31,113 + Voucher NZ$35,195

Excludes voucher redemptions: NZ$30,835 (LY NZ$40,735)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 27 August 2026 vs Wednesday, 27 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	629	499	+26.1%
New (Top-Up)	29	39	-25.6%
Existing (Top-Up)	600	460	+30.4%
Vouchers Bought	201	237	-15.2%
New (Voucher Bought) - count (est.)	58	80	-27.5%
New (Voucher Bought) - gross (est.)	NZ$7,344	NZ$13,391	-45.2%
Existing (Voucher Bought) - count (est.)	143	157	-8.9%
Existing (Voucher Bought) - gross (est.)	NZ$27,851	NZ$34,329	-18.9%
TOTAL PLANS	830	736	+12.8%
Top-Up Sales	NZ$31,113	NZ$28,165	+10.5%
Voucher Sales	NZ$35,195	NZ$47,720	-26.2%
GROSS SALES (Inc GST)	NZ$66,308	NZ$75,885	-12.6%
Voucher Plans Redeemed (excluded)	172	208	-17.3%
Redeemed New / Existing	50	70	-28.6%
Voucher Redemption Value (excluded)	NZ$30,835	NZ$40,735	-24.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	13	120	133
LARGE (30 Days \| 15GB)	4	107	111
LARGE (365 Days \| 15GB Per Month)	6	60	66
EXTRA LARGE (365 Days \| 32GB Per Month)	13	40	53
Medium Data Pack	0	48	48
LARGE (365 Days \| 15GB Per 30 Days)	3	43	46
Large Data Pack	0	45	45
MEDIUM (30 Days \| 4GB)	3	40	43
Small Data Pack	3	38	41
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	40	41
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	36	38
LARGE (Monthly \| 15GB)	8	15	23

Month to Date (to 27 Aug 2026)

TOTAL PLANS

16,583 +10.4%

LY: 15,027

Top-Up + Vouchers Bought

TY Top-Up 14,588 · VB 1,995

Excludes voucher redemptions: 2,190 (LY 2,689)

TOP-UP PLANS (ADYEN)

14,588 +24%

LY: 11,761

TY New: 859 · Existing: 13,729

LY New: 833 · Existing: 10,928

VOUCHERS BOUGHT

1,995 -38.9%

LY: 3,266

TY NZ$258,976 gross

LY NZ$602,981 gross

GROSS SALES (Inc GST)

NZ$792,777 -21.8%

LY: NZ$1,013,456

TY: TopUp NZ$533,801 + Voucher NZ$258,976

Excludes voucher redemptions: NZ$343,561 (LY NZ$460,989)

Active Base — as of 2026-08-27 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,683

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,487

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,152

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-27

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,995 (NZ$258,976) · LY 3,266 (NZ$602,981) · YoY count -38.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	14,588	11,761	+24%
New (Top-Up)	859	833	+3.1%
Existing (Top-Up)	13,729	10,928	+25.6%
Vouchers Bought	1,995	3,266	-38.9%
New (Voucher Bought) - count (est.)	1,025	1,489	-31.2%
New (Voucher Bought) - gross (est.)	NZ$111,012	NZ$221,140	-49.8%
Existing (Voucher Bought) - count (est.)	970	1,777	-45.4%
Existing (Voucher Bought) - gross (est.)	NZ$147,964	NZ$381,841	-61.2%
TOTAL PLANS	16,583	15,027	+10.4%
Top-Up Sales	NZ$533,801	NZ$410,475	+30%
Voucher Sales	NZ$258,976	NZ$602,981	-57.1%
GROSS SALES (Inc GST)	NZ$792,777	NZ$1,013,456	-21.8%
Voucher Plans Redeemed (excluded)	2,190	2,689	-18.6%
Redeemed New / Existing	1,125	1,226	-8.2%
Voucher Redemption Value (excluded)	NZ$343,561	NZ$460,989	-25.5%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	400	3,096	3,496
LARGE (30 Days \| 15GB)	125	2,478	2,603
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	92	1,498	1,590
Medium Data Pack	25	1,184	1,209
MEDIUM (30 Days \| 4GB)	71	999	1,070
EXTRA LARGE (365 Days \| 32GB Per Month)	424	522	946
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	52	872	924
Large Data Pack	20	774	794
Small Data Pack	17	740	757
LARGE (365 Days \| 15GB Per 30 Days)	83	457	540
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	368	2	370
International Roaming Add-On (Data Only)	14	350	364
SMALL (365 Days \| 1.5GB Per 30 Days)	80	210	290
LARGE (365 Days \| 15GB Per Month)	29	251	280
EXTRA LARGE (30 Days \| 32GB)	5	267	272
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	12	226	238
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	9	105	114
International Calls Add-On	7	98	105
LARGE (Monthly \| 15GB)	21	80	101

Financial Year to Date (2026-07-01 to 27 Aug 2026)

TOTAL PLANS

36,665 +24.1%

LY: 29,533

Top-Up + Vouchers Bought

TY Top-Up 31,002 · VB 5,663

Excludes voucher redemptions: 4,569 (LY 5,000)

TOP-UP PLANS (ADYEN)

31,002 +27.7%

LY: 24,284

TY New: 1,841 · Existing: 29,161

LY New: 1,636 · Existing: 22,648

VOUCHERS BOUGHT

5,663 +7.9%

LY: 5,249

TY NZ$902,581 gross

LY NZ$777,713 gross

GROSS SALES (Inc GST)

NZ$1,939,805 +28%

LY: NZ$1,515,011

TY: TopUp NZ$1,037,224 + Voucher NZ$902,581

Excludes voucher redemptions: NZ$675,233 (LY NZ$740,721)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 5,663 (NZ$902,581) · LY 5,249 (NZ$777,713) · YoY count +7.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	31,002	24,284	+27.7%
New (Top-Up)	1,841	1,636	+12.5%
Existing (Top-Up)	29,161	22,648	+28.8%
Vouchers Bought	5,663	5,249	+7.9%
New (Voucher Bought) - count (est.)	3,013	3,124	-3.6%
New (Voucher Bought) - gross (est.)	NZ$410,197	NZ$397,707	+3.1%
Existing (Voucher Bought) - count (est.)	2,650	2,125	+24.7%
Existing (Voucher Bought) - gross (est.)	NZ$492,384	NZ$380,006	+29.6%
TOTAL PLANS	36,665	29,533	+24.1%
Top-Up Sales	NZ$1,037,224	NZ$737,298	+40.7%
Voucher Sales	NZ$902,581	NZ$777,713	+16.1%
GROSS SALES (Inc GST)	NZ$1,939,805	NZ$1,515,011	+28%
Voucher Plans Redeemed (excluded)	4,569	5,000	-8.6%
Redeemed New / Existing	2,431	2,976	-18.3%
Voucher Redemption Value (excluded)	NZ$675,233	NZ$740,721	-8.8%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	826	6,545	7,371
LARGE (30 Days \| 15GB)	255	5,130	5,385
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	197	3,361	3,558
Medium Data Pack	74	2,665	2,739
MEDIUM (30 Days \| 4GB)	137	2,022	2,159
Large Data Pack	52	1,776	1,828
EXTRA LARGE (365 Days \| 32GB Per Month)	805	989	1,794
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	96	1,590	1,686
Small Data Pack	42	1,619	1,661
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per 30 Days)	136	755	891
International Roaming Add-On (Data Only)	33	688	721
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	694	2	696
LARGE (365 Days \| 15GB Per Month)	151	421	572
EXTRA LARGE (30 Days \| 32GB)	16	551	567
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	27	514	541
SMALL (365 Days \| 1.5GB Per 30 Days)	154	373	527
International Calls Add-On	32	417	449
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	283	72	355
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	281	343

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,939,805, up +28% YoY.
FYTD Total Plans 36,665, up +24.1% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 16,583, +10.4% YoY.
Active base at 27 Aug 2026: 74,683 customers.

Needs Attention

Yesterday Gross Sales NZ$66,308, -12.6% vs same day LY.
MTD Gross Sales NZ$792,777, -21.8% YoY.
MTD & FYTD Vouchers Bought count -38.9% / +7.9% YoY.

Active Base — as of 2026-08-27 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,683

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,487

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,152

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-27

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 27 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 27 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 27 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

12 -73.3%

LY: 45

Top TY: 2degrees (2)

Top LY: One NZ (19)

PORT-INS MTD

591 -6%

LY: 629

Top TY: One NZ (184)

Top LY: One NZ (201)

PORT-INS FYTD

1,290 -22.9%

LY: 1,673

Top TY: One NZ (405)

Top LY: One NZ (513)

PORT-INS LIFETIME

98,756

Top: One NZ (27,291)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	184	201	-8.5%
2degrees	121	118	+2.5%
Spark	102	126	-19%
Skinny	90	112	-19.6%
2degrees NextGen Mobile	14	22	-36.4%
Mighty Mobile	15	12	+25%
Warehouse	10	9	+11.1%
MyRepublic Mobile	11	4	+175%
Telsim NZ	15	0	n/a
Mercury Mobile	8	6	+33.3%
Contact Mobile	4	4	+0%
Slingshot NextGen Mobile	5	3	+66.7%
Kiwi Mobile	7	0	n/a
Nova Energy Mobile	2	4	-50%
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	405	513	-21.1%
Spark	239	362	-34%
2degrees	253	318	-20.4%
Skinny	212	276	-23.2%
2degrees NextGen Mobile	27	68	-60.3%
Mighty Mobile	33	29	+13.8%
Warehouse	19	26	-26.9%
MyRepublic Mobile	16	15	+6.7%
Telsim NZ	29	0	n/a
Mercury Mobile	14	14	+0%
Contact Mobile	13	13	+0%
Nova Energy Mobile	9	11	-18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	9	6	+50%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.