Kogan Mobile NZ — Daily Sales Report

Yesterday — Friday, 28 August 2026

TOTAL PLANS

846 +17.2%

LY: 722

Top-Up + Vouchers Bought

TY Top-Up 624 · VB 222

Excludes voucher redemptions: 175 (LY 229)

TOP-UP PLANS (ADYEN)

624 +22.8%

LY: 508

TY New: 31 · Existing: 593

LY New: 34 · Existing: 474

VOUCHERS BOUGHT

222 +3.7%

LY: 214

TY NZ$37,254 gross

LY NZ$38,983 gross

GROSS SALES (Inc GST)

NZ$67,307 +4.9%

LY: NZ$64,146

TY: TopUp NZ$30,053 + Voucher NZ$37,254

Excludes voucher redemptions: NZ$31,586 (LY NZ$40,554)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 28 August 2026 vs Thursday, 28 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	624	508	+22.8%
New (Top-Up)	31	34	-8.8%
Existing (Top-Up)	593	474	+25.1%
Vouchers Bought	222	214	+3.7%
New (Voucher Bought) - count (est.)	57	58	-1.7%
New (Voucher Bought) - gross (est.)	NZ$6,335	NZ$8,441	-25%
Existing (Voucher Bought) - count (est.)	165	156	+5.8%
Existing (Voucher Bought) - gross (est.)	NZ$30,919	NZ$30,542	+1.2%
TOTAL PLANS	846	722	+17.2%
Top-Up Sales	NZ$30,053	NZ$25,163	+19.4%
Voucher Sales	NZ$37,254	NZ$38,983	-4.4%
GROSS SALES (Inc GST)	NZ$67,307	NZ$64,146	+4.9%
Voucher Plans Redeemed (excluded)	175	229	-23.6%
Redeemed New / Existing	45	62	-27.4%
Voucher Redemption Value (excluded)	NZ$31,586	NZ$40,554	-22.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	13	105	118
LARGE (30 Days \| 15GB)	2	89	91
LARGE (365 Days \| 15GB Per Month)	8	67	75
Medium Data Pack	2	62	64
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	5	53	58
EXTRA LARGE (365 Days \| 32GB Per Month)	11	40	51
MEDIUM (30 Days \| 4GB)	1	50	51
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	4	43	47
LARGE (365 Days \| 15GB Per 30 Days)	2	41	43
Large Data Pack	0	38	38
Small Data Pack	1	37	38
LARGE (Monthly \| 15GB)	3	23	26

Month to Date (to 28 Aug 2026)

TOTAL PLANS

17,429 +10.7%

LY: 15,749

Top-Up + Vouchers Bought

TY Top-Up 15,212 · VB 2,217

Excludes voucher redemptions: 2,365 (LY 2,918)

TOP-UP PLANS (ADYEN)

15,212 +24%

LY: 12,269

TY New: 890 · Existing: 14,322

LY New: 867 · Existing: 11,402

VOUCHERS BOUGHT

2,217 -36.3%

LY: 3,480

TY NZ$296,230 gross

LY NZ$641,964 gross

GROSS SALES (Inc GST)

NZ$860,083 -20.2%

LY: NZ$1,077,602

TY: TopUp NZ$563,853 + Voucher NZ$296,230

Excludes voucher redemptions: NZ$375,147 (LY NZ$501,543)

Active Base — as of 2026-08-28 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,668

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,447

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,156

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-28

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,217 (NZ$296,230) · LY 3,480 (NZ$641,964) · YoY count -36.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	15,212	12,269	+24%
New (Top-Up)	890	867	+2.7%
Existing (Top-Up)	14,322	11,402	+25.6%
Vouchers Bought	2,217	3,480	-36.3%
New (Voucher Bought) - count (est.)	1,097	1,536	-28.6%
New (Voucher Bought) - gross (est.)	NZ$120,527	NZ$227,638	-47.1%
Existing (Voucher Bought) - count (est.)	1,120	1,944	-42.4%
Existing (Voucher Bought) - gross (est.)	NZ$175,703	NZ$414,327	-57.6%
TOTAL PLANS	17,429	15,749	+10.7%
Top-Up Sales	NZ$563,853	NZ$435,638	+29.4%
Voucher Sales	NZ$296,230	NZ$641,964	-53.9%
GROSS SALES (Inc GST)	NZ$860,083	NZ$1,077,602	-20.2%
Voucher Plans Redeemed (excluded)	2,365	2,918	-19%
Redeemed New / Existing	1,170	1,288	-9.2%
Voucher Redemption Value (excluded)	NZ$375,147	NZ$501,543	-25.2%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	413	3,201	3,614
LARGE (30 Days \| 15GB)	127	2,567	2,694
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	97	1,551	1,648
Medium Data Pack	27	1,246	1,273
MEDIUM (30 Days \| 4GB)	72	1,049	1,121
EXTRA LARGE (365 Days \| 32GB Per Month)	435	562	997
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	56	915	971
Large Data Pack	20	812	832
Small Data Pack	18	777	795
LARGE (365 Days \| 15GB Per 30 Days)	85	498	583
International Roaming Add-On (Calls & Data)	19	406	425
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	385	2	387
International Roaming Add-On (Data Only)	14	361	375
LARGE (365 Days \| 15GB Per Month)	37	318	355
SMALL (365 Days \| 1.5GB Per 30 Days)	84	225	309
EXTRA LARGE (30 Days \| 32GB)	6	282	288
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	12	234	246
LARGE (Monthly \| 15GB)	24	103	127
International Calls Add-On	7	118	125
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	9	107	116

Financial Year to Date (2026-07-01 to 28 Aug 2026)

TOTAL PLANS

37,511 +24%

LY: 30,255

Top-Up + Vouchers Bought

TY Top-Up 31,626 · VB 5,885

Excludes voucher redemptions: 4,744 (LY 5,229)

TOP-UP PLANS (ADYEN)

31,626 +27.6%

LY: 24,792

TY New: 1,872 · Existing: 29,754

LY New: 1,670 · Existing: 23,122

VOUCHERS BOUGHT

5,885 +7.7%

LY: 5,463

TY NZ$939,835 gross

LY NZ$816,696 gross

GROSS SALES (Inc GST)

NZ$2,007,111 +27.1%

LY: NZ$1,579,156

TY: TopUp NZ$1,067,276 + Voucher NZ$939,835

Excludes voucher redemptions: NZ$706,819 (LY NZ$781,275)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 5,885 (NZ$939,835) · LY 5,463 (NZ$816,696) · YoY count +7.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	31,626	24,792	+27.6%
New (Top-Up)	1,872	1,670	+12.1%
Existing (Top-Up)	29,754	23,122	+28.7%
Vouchers Bought	5,885	5,463	+7.7%
New (Voucher Bought) - count (est.)	3,072	3,174	-3.2%
New (Voucher Bought) - gross (est.)	NZ$415,170	NZ$405,115	+2.5%
Existing (Voucher Bought) - count (est.)	2,813	2,289	+22.9%
Existing (Voucher Bought) - gross (est.)	NZ$524,665	NZ$411,581	+27.5%
TOTAL PLANS	37,511	30,255	+24%
Top-Up Sales	NZ$1,067,276	NZ$762,460	+40%
Voucher Sales	NZ$939,835	NZ$816,696	+15.1%
GROSS SALES (Inc GST)	NZ$2,007,111	NZ$1,579,156	+27.1%
Voucher Plans Redeemed (excluded)	4,744	5,229	-9.3%
Redeemed New / Existing	2,476	3,038	-18.5%
Voucher Redemption Value (excluded)	NZ$706,819	NZ$781,275	-9.5%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	839	6,650	7,489
LARGE (30 Days \| 15GB)	257	5,219	5,476
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	202	3,414	3,616
Medium Data Pack	76	2,727	2,803
MEDIUM (30 Days \| 4GB)	138	2,072	2,210
Large Data Pack	52	1,814	1,866
EXTRA LARGE (365 Days \| 32GB Per Month)	816	1,029	1,845
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	100	1,633	1,733
Small Data Pack	43	1,656	1,699
International Roaming Add-On (Calls & Data)	42	906	948
LARGE (365 Days \| 15GB Per 30 Days)	138	796	934
International Roaming Add-On (Data Only)	33	699	732
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	711	2	713
LARGE (365 Days \| 15GB Per Month)	159	488	647
EXTRA LARGE (30 Days \| 32GB)	17	566	583
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	27	522	549
SMALL (365 Days \| 1.5GB Per 30 Days)	158	388	546
International Calls Add-On	32	437	469
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	284	73	357
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	281	343

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,007,111, up +27.1% YoY.
FYTD Total Plans 37,511, up +24% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 17,429, +10.7% YoY.
Active base at 28 Aug 2026: 74,668 customers.

Needs Attention

Yesterday Gross Sales NZ$67,307, +4.9% vs same day LY.
MTD Gross Sales NZ$860,083, -20.2% YoY.
MTD & FYTD Vouchers Bought count -36.3% / +7.7% YoY.

Active Base — as of 2026-08-28 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,668

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,447

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

11,156

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-28

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 28 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 28 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 28 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

6 -81.8%

LY: 33

Top TY: One NZ (2)

Top LY: One NZ (13)

PORT-INS MTD

613 -7.4%

LY: 662

Top TY: One NZ (195)

Top LY: One NZ (214)

PORT-INS FYTD

1,313 -23%

LY: 1,706

Top TY: One NZ (417)

Top LY: One NZ (526)

PORT-INS LIFETIME

98,780

Top: One NZ (27,304)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	195	214	-8.9%
2degrees	122	122	+0%
Spark	104	134	-22.4%
Skinny	94	116	-19%
2degrees NextGen Mobile	14	23	-39.1%
Mighty Mobile	18	13	+38.5%
Warehouse	10	10	+0%
Telsim NZ	16	0	n/a
MyRepublic Mobile	11	4	+175%
Mercury Mobile	8	6	+33.3%
Contact Mobile	4	5	-20%
Slingshot NextGen Mobile	5	3	+66.7%
Kiwi Mobile	7	0	n/a
Nova Energy Mobile	2	4	-50%
Megatel	0	5	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	417	526	-20.7%
Spark	241	370	-34.9%
2degrees	254	322	-21.1%
Skinny	216	280	-22.9%
2degrees NextGen Mobile	27	69	-60.9%
Mighty Mobile	36	30	+20%
Warehouse	19	27	-29.6%
MyRepublic Mobile	16	15	+6.7%
Telsim NZ	30	0	n/a
Mercury Mobile	14	14	+0%
Contact Mobile	13	14	-7.1%
Nova Energy Mobile	9	11	-18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	9	6	+50%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.