Kogan Mobile NZ — Daily Sales Report

Yesterday — Sunday, 13 September 2026

TOTAL PLANS

691 +11.8%

LY: 618

Top-Up + Vouchers Bought

TY Top-Up 495 · VB 196

Excludes voucher redemptions: 181 (LY 149)

TOP-UP PLANS (ADYEN)

495 +2.9%

LY: 481

TY New: 36 · Existing: 459

LY New: 29 · Existing: 452

VOUCHERS BOUGHT

196 +43.1%

LY: 137

TY NZ$35,137 gross

LY NZ$11,359 gross

GROSS SALES (Inc GST)

NZ$53,460 +45.8%

LY: NZ$36,667

TY: TopUp NZ$18,323 + Voucher NZ$35,137

Excludes voucher redemptions: NZ$32,926 (LY NZ$22,369)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 13 September 2026 vs Saturday, 13 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	495	481	+2.9%
New (Top-Up)	36	29	+24.1%
Existing (Top-Up)	459	452	+1.5%
Vouchers Bought	196	137	+43.1%
New (Voucher Bought) - count (est.)	50	34	+47.1%
New (Voucher Bought) - gross (est.)	NZ$7,887	NZ$1,952	+304.1%
Existing (Voucher Bought) - count (est.)	146	103	+41.7%
Existing (Voucher Bought) - gross (est.)	NZ$27,250	NZ$9,407	+189.7%
TOTAL PLANS	691	618	+11.8%
Top-Up Sales	NZ$18,323	NZ$25,308	-27.6%
Voucher Sales	NZ$35,137	NZ$11,359	+209.3%
GROSS SALES (Inc GST)	NZ$53,460	NZ$36,667	+45.8%
Voucher Plans Redeemed (excluded)	181	149	+21.5%
Redeemed New / Existing	46	37	+24.3%
Voucher Redemption Value (excluded)	NZ$32,926	NZ$22,369	+47.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	22	109	131
LARGE (365 Days \| 15GB Per Month)	17	69	86
LARGE (30 Days \| 15GB)	3	79	82
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	7	63	70
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	29	31
Medium Data Pack	0	31	31
LARGE (365 Days \| 15GB Per Month) BTL	3	27	30
MEDIUM (30 Days \| 4GB)	1	27	28
LARGE (Monthly \| 15GB)	7	19	26
EXTRA LARGE (365 Days \| 32GB Per Month)	6	18	24
Large Data Pack	0	22	22
Small Data Pack	0	18	18

Month to Date (to 13 Sep 2026)

TOTAL PLANS

9,862 +19.2%

LY: 8,275

Top-Up + Vouchers Bought

TY Top-Up 6,778 · VB 3,084

Excludes voucher redemptions: 2,113 (LY 2,278)

TOP-UP PLANS (ADYEN)

6,778 +6.6%

LY: 6,359

TY New: 470 · Existing: 6,308

LY New: 425 · Existing: 5,934

VOUCHERS BOUGHT

3,084 +61%

LY: 1,916

TY NZ$559,516 gross

LY NZ$182,696 gross

GROSS SALES (Inc GST)

NZ$822,906 +63%

LY: NZ$504,926

TY: TopUp NZ$263,390 + Voucher NZ$559,516

Excludes voucher redemptions: NZ$383,463 (LY NZ$344,807)

Active Base — as of 2026-09-13 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,664

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,413

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,184

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-13

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,084 (NZ$559,516) · LY 1,916 (NZ$182,696) · YoY count +61% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	6,778	6,359	+6.6%
New (Top-Up)	470	425	+10.6%
Existing (Top-Up)	6,308	5,934	+6.3%
Vouchers Bought	3,084	1,916	+61%
New (Voucher Bought) - count (est.)	930	580	+60.3%
New (Voucher Bought) - gross (est.)	NZ$139,184	NZ$48,220	+188.6%
Existing (Voucher Bought) - count (est.)	2,154	1,336	+61.2%
Existing (Voucher Bought) - gross (est.)	NZ$420,332	NZ$134,476	+212.6%
TOTAL PLANS	9,862	8,275	+19.2%
Top-Up Sales	NZ$263,390	NZ$322,230	-18.3%
Voucher Sales	NZ$559,516	NZ$182,696	+206.3%
GROSS SALES (Inc GST)	NZ$822,906	NZ$504,926	+63%
Voucher Plans Redeemed (excluded)	2,113	2,278	-7.2%
Redeemed New / Existing	637	689	-7.5%
Voucher Redemption Value (excluded)	NZ$383,463	NZ$344,807	+11.2%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	266	1,423	1,689
LARGE (30 Days \| 15GB)	45	1,089	1,134
LARGE (365 Days \| 15GB Per Month)	195	579	774
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	37	646	683
Medium Data Pack	22	486	508
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	31	435	466
EXTRA LARGE (365 Days \| 32GB Per Month)	110	347	457
MEDIUM (30 Days \| 4GB)	18	431	449
Large Data Pack	9	350	359
Small Data Pack	7	338	345
LARGE (365 Days \| 15GB Per Month) BTL	42	303	345
LARGE (Monthly \| 15GB)	96	221	317
LARGE (365 Days \| 15GB Per 30 Days)	21	233	254
International Roaming Add-On (Data Only)	4	157	161
SMALL (365 Days \| 1.5GB Per 30 Days)	41	107	148
International Roaming Add-On (Calls & Data)	6	140	146
EXTRA LARGE (30 Days \| 32GB)	6	136	142
International Calls Add-On	6	133	139
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	119	0	119
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	4	82	86

Financial Year to Date (2026-07-01 to 13 Sep 2026)

TOTAL PLANS

49,739 +21.8%

LY: 40,842

Top-Up + Vouchers Bought

TY Top-Up 40,141 · VB 9,598

Excludes voucher redemptions: 7,558 (LY 8,450)

TOP-UP PLANS (ADYEN)

40,141 +23.1%

LY: 32,621

TY New: 2,447 · Existing: 37,694

LY New: 2,180 · Existing: 30,441

VOUCHERS BOUGHT

9,598 +16.7%

LY: 8,221

TY NZ$1,610,681 gross

LY NZ$1,161,984 gross

GROSS SALES (Inc GST)

NZ$3,023,521 +30.2%

LY: NZ$2,322,011

TY: TopUp NZ$1,412,840 + Voucher NZ$1,610,681

Excludes voucher redemptions: NZ$1,228,725 (LY NZ$1,307,653)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 9,598 (NZ$1,610,681) · LY 8,221 (NZ$1,161,984) · YoY count +16.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	40,141	32,621	+23.1%
New (Top-Up)	2,447	2,180	+12.2%
Existing (Top-Up)	37,694	30,441	+23.8%
Vouchers Bought	9,598	8,221	+16.7%
New (Voucher Bought) - count (est.)	4,144	3,797	+9.1%
New (Voucher Bought) - gross (est.)	NZ$561,571	NZ$451,025	+24.5%
Existing (Voucher Bought) - count (est.)	5,454	4,424	+23.3%
Existing (Voucher Bought) - gross (est.)	NZ$1,049,110	NZ$710,959	+47.6%
TOTAL PLANS	49,739	40,842	+21.8%
Top-Up Sales	NZ$1,412,840	NZ$1,160,027	+21.8%
Voucher Sales	NZ$1,610,681	NZ$1,161,984	+38.6%
GROSS SALES (Inc GST)	NZ$3,023,521	NZ$2,322,011	+30.2%
Voucher Plans Redeemed (excluded)	7,558	8,450	-10.6%
Redeemed New / Existing	3,263	3,903	-16.4%
Voucher Redemption Value (excluded)	NZ$1,228,725	NZ$1,307,653	-6%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,148	8,458	9,606
LARGE (30 Days \| 15GB)	312	6,601	6,913
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	246	4,225	4,471
Medium Data Pack	100	3,345	3,445
MEDIUM (30 Days \| 4GB)	162	2,620	2,782
EXTRA LARGE (365 Days \| 32GB Per Month)	958	1,560	2,518
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	143	2,182	2,325
Large Data Pack	64	2,240	2,304
Small Data Pack	50	2,080	2,130
LARGE (365 Days \| 15GB Per Month)	394	1,359	1,753
LARGE (365 Days \| 15GB Per 30 Days)	170	1,142	1,312
International Roaming Add-On (Calls & Data)	48	1,046	1,094
International Roaming Add-On (Data Only)	39	894	933
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	873	2	875
EXTRA LARGE (30 Days \| 32GB)	23	724	747
SMALL (365 Days \| 1.5GB Per 30 Days)	206	512	718
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	31	632	663
International Calls Add-On	39	604	643
LARGE (Monthly \| 15GB)	177	432	609
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$3,023,521, up +30.2% YoY.
FYTD Total Plans 49,739, up +21.8% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 9,862, +19.2% YoY.
Active base at 13 Sep 2026: 74,664 customers.

Needs Attention

Yesterday Gross Sales NZ$53,460, +45.8% vs same day LY.
MTD Gross Sales NZ$822,906, +63% YoY.
MTD & FYTD Vouchers Bought count +61% / +16.7% YoY.

Active Base — as of 2026-09-13 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,664

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,413

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,184

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-13

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 13 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 13 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 13 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

11 -8.3%

LY: 12

Top TY: 2degrees (4)

Top LY: One NZ (6)

PORT-INS MTD

349 +18.3%

LY: 295

Top TY: One NZ (108)

Top LY: One NZ (116)

PORT-INS FYTD

1,732 -15.8%

LY: 2,057

Top TY: One NZ (548)

Top LY: One NZ (662)

PORT-INS LIFETIME

99,216

Top: One NZ (27,441)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	108	116	-6.9%
2degrees	93	65	+43.1%
Spark	63	51	+23.5%
Skinny	43	32	+34.4%
Mighty Mobile	14	5	+180%
2degrees NextGen Mobile	7	7	+0%
Warehouse	7	5	+40%
Telsim NZ	7	0	n/a
Mercury Mobile	2	4	-50%
Megatel	0	4	-100%
MyRepublic Mobile	2	2	+0%
Contact Mobile	2	0	n/a
Nova Energy Mobile	0	2	-100%
NOW NZ Mobile	1	0	n/a
Slingshot NextGen Mobile	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	548	662	-17.2%
2degrees	358	398	-10.1%
Spark	317	437	-27.5%
Skinny	267	317	-15.8%
2degrees NextGen Mobile	35	78	-55.1%
Mighty Mobile	54	36	+50%
Warehouse	27	32	-15.6%
Telsim NZ	41	0	n/a
MyRepublic Mobile	18	17	+5.9%
Mercury Mobile	16	18	-11.1%
Contact Mobile	15	14	+7.1%
Nova Energy Mobile	13	13	+0%
Slingshot NextGen Mobile	8	10	-20%
Kiwi Mobile	10	7	+42.9%
Megatel	0	12	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.