Kogan Mobile NZ — Daily Sales Report

Yesterday — Tuesday, 01 September 2026

TOTAL PLANS

789 +16.7%

LY: 676

Top-Up + Vouchers Bought

TY Top-Up 566 · VB 223

Excludes voucher redemptions: 200 (LY 226)

TOP-UP PLANS (ADYEN)

566 +10.5%

LY: 512

TY New: 36 · Existing: 530

LY New: 36 · Existing: 476

VOUCHERS BOUGHT

223 +36%

LY: 164

TY NZ$42,862 gross

LY NZ$20,491 gross

GROSS SALES (Inc GST)

NZ$66,368 +51.4%

LY: NZ$43,824

TY: TopUp NZ$23,506 + Voucher NZ$42,862

Excludes voucher redemptions: NZ$35,837 (LY NZ$39,976)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 01 September 2026 vs Monday, 01 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	566	512	+10.5%
New (Top-Up)	36	36	+0%
Existing (Top-Up)	530	476	+11.3%
Vouchers Bought	223	164	+36%
New (Voucher Bought) - count (est.)	60	60	+0%
New (Voucher Bought) - gross (est.)	NZ$7,817	NZ$6,812	+14.8%
Existing (Voucher Bought) - count (est.)	163	104	+56.7%
Existing (Voucher Bought) - gross (est.)	NZ$35,045	NZ$13,679	+156.2%
TOTAL PLANS	789	676	+16.7%
Top-Up Sales	NZ$23,506	NZ$23,333	+0.7%
Voucher Sales	NZ$42,862	NZ$20,491	+109.2%
GROSS SALES (Inc GST)	NZ$66,368	NZ$43,824	+51.4%
Voucher Plans Redeemed (excluded)	200	226	-11.5%
Redeemed New / Existing	54	83	-34.9%
Voucher Redemption Value (excluded)	NZ$35,837	NZ$39,976	-10.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	19	115	134
LARGE (30 Days \| 15GB)	5	108	113
LARGE (365 Days \| 15GB Per Month)	17	72	89
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	55	56
EXTRA LARGE (365 Days \| 32GB Per Month)	9	46	55
Medium Data Pack	3	44	47
Large Data Pack	1	35	36
MEDIUM (30 Days \| 4GB)	3	33	36
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	3	31	34
LARGE (Monthly \| 15GB)	6	25	31
LARGE (365 Days \| 15GB Per 30 Days)	2	24	26
Small Data Pack	0	24	24

Month to Date (to 01 Sep 2026)

TOTAL PLANS

789 +16.7%

LY: 676

Top-Up + Vouchers Bought

TY Top-Up 566 · VB 223

Excludes voucher redemptions: 200 (LY 226)

TOP-UP PLANS (ADYEN)

566 +10.5%

LY: 512

TY New: 36 · Existing: 530

LY New: 36 · Existing: 476

VOUCHERS BOUGHT

223 +36%

LY: 164

TY NZ$42,862 gross

LY NZ$20,491 gross

GROSS SALES (Inc GST)

NZ$66,368 +51.4%

LY: NZ$43,824

TY: TopUp NZ$23,506 + Voucher NZ$42,862

Excludes voucher redemptions: NZ$35,837 (LY NZ$39,976)

Active Base — as of 2026-09-01 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,548

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,293

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,240

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-01

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 223 (NZ$42,862) · LY 164 (NZ$20,491) · YoY count +36% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	566	512	+10.5%
New (Top-Up)	36	36	+0%
Existing (Top-Up)	530	476	+11.3%
Vouchers Bought	223	164	+36%
New (Voucher Bought) - count (est.)	60	60	+0%
New (Voucher Bought) - gross (est.)	NZ$7,817	NZ$6,812	+14.8%
Existing (Voucher Bought) - count (est.)	163	104	+56.7%
Existing (Voucher Bought) - gross (est.)	NZ$35,045	NZ$13,679	+156.2%
TOTAL PLANS	789	676	+16.7%
Top-Up Sales	NZ$23,506	NZ$23,333	+0.7%
Voucher Sales	NZ$42,862	NZ$20,491	+109.2%
GROSS SALES (Inc GST)	NZ$66,368	NZ$43,824	+51.4%
Voucher Plans Redeemed (excluded)	200	226	-11.5%
Redeemed New / Existing	54	83	-34.9%
Voucher Redemption Value (excluded)	NZ$35,837	NZ$39,976	-10.4%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	19	115	134
LARGE (30 Days \| 15GB)	5	108	113
LARGE (365 Days \| 15GB Per Month)	17	72	89
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	55	56
EXTRA LARGE (365 Days \| 32GB Per Month)	9	46	55
Medium Data Pack	3	44	47
Large Data Pack	1	35	36
MEDIUM (30 Days \| 4GB)	3	33	36
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	3	31	34
LARGE (Monthly \| 15GB)	6	25	31
LARGE (365 Days \| 15GB Per 30 Days)	2	24	26
Small Data Pack	0	24	24
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	19	0	19
International Roaming Add-On (Data Only)	0	18	18
International Calls Add-On	0	14	14
EXTRA LARGE (30 Days \| 32GB)	1	10	11
SMALL (365 Days \| 1.5GB Per 30 Days)	0	8	8
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	4	4
MEDIUM STUDENT (30 Days \| 15GB)	1	2	3
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	0	3	3

Financial Year to Date (2026-07-01 to 01 Sep 2026)

TOTAL PLANS

40,666 +22.3%

LY: 33,243

Top-Up + Vouchers Bought

TY Top-Up 33,929 · VB 6,737

Excludes voucher redemptions: 5,645 (LY 6,398)

TOP-UP PLANS (ADYEN)

33,929 +26.7%

LY: 26,774

TY New: 2,011 · Existing: 31,918

LY New: 1,790 · Existing: 24,984

VOUCHERS BOUGHT

6,737 +4.1%

LY: 6,469

TY NZ$1,094,027 gross

LY NZ$999,779 gross

GROSS SALES (Inc GST)

NZ$2,266,968 +21.8%

LY: NZ$1,860,909

TY: TopUp NZ$1,172,941 + Voucher NZ$1,094,027

Excludes voucher redemptions: NZ$880,854 (LY NZ$1,002,822)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 6,737 (NZ$1,094,027) · LY 6,469 (NZ$999,779) · YoY count +4.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	33,929	26,774	+26.7%
New (Top-Up)	2,011	1,790	+12.3%
Existing (Top-Up)	31,918	24,984	+27.8%
Vouchers Bought	6,737	6,469	+4.1%
New (Voucher Bought) - count (est.)	3,197	3,334	-4.1%
New (Voucher Bought) - gross (est.)	NZ$421,343	NZ$428,561	-1.7%
Existing (Voucher Bought) - count (est.)	3,540	3,135	+12.9%
Existing (Voucher Bought) - gross (est.)	NZ$672,684	NZ$571,218	+17.8%
TOTAL PLANS	40,666	33,243	+22.3%
Top-Up Sales	NZ$1,172,941	NZ$861,130	+36.2%
Voucher Sales	NZ$1,094,027	NZ$999,779	+9.4%
GROSS SALES (Inc GST)	NZ$2,266,968	NZ$1,860,909	+21.8%
Voucher Plans Redeemed (excluded)	5,645	6,398	-11.8%
Redeemed New / Existing	2,679	3,297	-18.7%
Voucher Redemption Value (excluded)	NZ$880,854	NZ$1,002,822	-12.2%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	901	7,150	8,051
LARGE (30 Days \| 15GB)	272	5,620	5,892
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	208	3,636	3,844
Medium Data Pack	81	2,903	2,984
MEDIUM (30 Days \| 4GB)	147	2,222	2,369
EXTRA LARGE (365 Days \| 32GB Per Month)	856	1,260	2,116
Large Data Pack	56	1,925	1,981
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	115	1,778	1,893
Small Data Pack	43	1,766	1,809
LARGE (365 Days \| 15GB Per 30 Days)	151	933	1,084
LARGE (365 Days \| 15GB Per Month)	216	852	1,068
International Roaming Add-On (Calls & Data)	42	906	948
International Roaming Add-On (Data Only)	35	755	790
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	773	2	775
EXTRA LARGE (30 Days \| 32GB)	18	598	616
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	27	554	581
SMALL (365 Days \| 1.5GB Per 30 Days)	165	413	578
International Calls Add-On	33	485	518
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	62	283	345

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,266,968, up +21.8% YoY.
FYTD Total Plans 40,666, up +22.3% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 789, +16.7% YoY.
Active base at 01 Sep 2026: 74,548 customers.

Needs Attention

Yesterday Gross Sales NZ$66,368, +51.4% vs same day LY.
MTD Gross Sales NZ$66,368, +51.4% YoY.
MTD & FYTD Vouchers Bought count +36% / +4.1% YoY.

Active Base — as of 2026-09-01 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,548

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,293

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,240

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-01

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 01 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 01 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 01 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

12 -57.1%

LY: 28

Top TY: One NZ (6)

Top LY: One NZ (9)

PORT-INS MTD

12 -57.1%

LY: 28

Top TY: One NZ (6)

Top LY: One NZ (9)

PORT-INS FYTD

1,395 -22.1%

LY: 1,790

Top TY: One NZ (446)

Top LY: One NZ (555)

PORT-INS LIFETIME

98,869

Top: One NZ (27,337)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	6	9	-33.3%
Spark	2	6	-66.7%
2degrees	1	6	-83.3%
Skinny	2	5	-60%
Mercury Mobile	0	2	-100%
Telsim NZ	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	446	555	-19.6%
Spark	256	392	-34.7%
2degrees	266	339	-21.5%
Skinny	226	290	-22.1%
2degrees NextGen Mobile	28	71	-60.6%
Mighty Mobile	40	31	+29%
Warehouse	20	27	-25.9%
Telsim NZ	35	0	n/a
MyRepublic Mobile	16	15	+6.7%
Mercury Mobile	14	16	-12.5%
Contact Mobile	13	14	-7.1%
Nova Energy Mobile	13	11	+18.2%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.