Kogan Mobile NZ — Daily Sales Report

Yesterday — Wednesday, 16 September 2026

TOTAL PLANS

621 -4.3%

LY: 649

Top-Up + Vouchers Bought

TY Top-Up 561 · VB 60

Excludes voucher redemptions: 150 (LY 146)

TOP-UP PLANS (ADYEN)

561 +13.3%

LY: 495

TY New: 46 · Existing: 515

LY New: 32 · Existing: 463

VOUCHERS BOUGHT

60 -61%

LY: 154

TY NZ$6,275 gross

LY NZ$15,356 gross

GROSS SALES (Inc GST)

NZ$30,627 -17.3%

LY: NZ$37,043

TY: TopUp NZ$24,352 + Voucher NZ$6,275

Excludes voucher redemptions: NZ$24,452 (LY NZ$22,577)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 16 September 2026 vs Tuesday, 16 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	561	495	+13.3%
New (Top-Up)	46	32	+43.8%
Existing (Top-Up)	515	463	+11.2%
Vouchers Bought	60	154	-61%
New (Voucher Bought) - count (est.)	21	42	-50%
New (Voucher Bought) - gross (est.)	NZ$1,728	NZ$3,511	-50.8%
Existing (Voucher Bought) - count (est.)	39	112	-65.2%
Existing (Voucher Bought) - gross (est.)	NZ$4,547	NZ$11,845	-61.6%
TOTAL PLANS	621	649	-4.3%
Top-Up Sales	NZ$24,352	NZ$21,687	+12.3%
Voucher Sales	NZ$6,275	NZ$15,356	-59.1%
GROSS SALES (Inc GST)	NZ$30,627	NZ$37,043	-17.3%
Voucher Plans Redeemed (excluded)	150	146	+2.7%
Redeemed New / Existing	52	40	+30%
Voucher Redemption Value (excluded)	NZ$24,452	NZ$22,577	+8.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	32	108	140
LARGE (30 Days \| 15GB)	7	122	129
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	62	65
LARGE (365 Days \| 15GB Per Month)	14	29	43
MEDIUM (30 Days \| 4GB)	3	35	38
Medium Data Pack	1	33	34
LARGE (365 Days \| 15GB Per Month) BTL	10	23	33
Large Data Pack	2	27	29
EXTRA LARGE (365 Days \| 32GB Per Month)	2	24	26
LARGE (365 Days \| 15GB Per 30 Days)	2	22	24
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	19	21
Small Data Pack	1	17	18

Month to Date (to 16 Sep 2026)

TOTAL PLANS

11,630 +14.3%

LY: 10,177

Top-Up + Vouchers Bought

TY Top-Up 8,316 · VB 3,314

Excludes voucher redemptions: 2,537 (LY 2,758)

TOP-UP PLANS (ADYEN)

8,316 +6.5%

LY: 7,807

TY New: 575 · Existing: 7,741

LY New: 510 · Existing: 7,297

VOUCHERS BOUGHT

3,314 +39.8%

LY: 2,370

TY NZ$583,699 gross

LY NZ$220,581 gross

GROSS SALES (Inc GST)

NZ$913,137 +49.8%

LY: NZ$609,494

TY: TopUp NZ$329,438 + Voucher NZ$583,699

Excludes voucher redemptions: NZ$455,485 (LY NZ$409,583)

Active Base — as of 2026-09-16 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,695

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,533

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,121

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-16

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,314 (NZ$583,699) · LY 2,370 (NZ$220,581) · YoY count +39.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	8,316	7,807	+6.5%
New (Top-Up)	575	510	+12.7%
Existing (Top-Up)	7,741	7,297	+6.1%
Vouchers Bought	3,314	2,370	+39.8%
New (Voucher Bought) - count (est.)	1,027	699	+46.9%
New (Voucher Bought) - gross (est.)	NZ$151,030	NZ$57,155	+164.2%
Existing (Voucher Bought) - count (est.)	2,287	1,671	+36.9%
Existing (Voucher Bought) - gross (est.)	NZ$432,669	NZ$163,426	+164.7%
TOTAL PLANS	11,630	10,177	+14.3%
Top-Up Sales	NZ$329,438	NZ$388,913	-15.3%
Voucher Sales	NZ$583,699	NZ$220,581	+164.6%
GROSS SALES (Inc GST)	NZ$913,137	NZ$609,494	+49.8%
Voucher Plans Redeemed (excluded)	2,537	2,758	-8%
Redeemed New / Existing	786	814	-3.4%
Voucher Redemption Value (excluded)	NZ$455,485	NZ$409,583	+11.2%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	338	1,724	2,062
LARGE (30 Days \| 15GB)	61	1,416	1,477
LARGE (365 Days \| 15GB Per Month)	245	673	918
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	48	811	859
Medium Data Pack	25	582	607
MEDIUM (30 Days \| 4GB)	24	523	547
EXTRA LARGE (365 Days \| 32GB Per Month)	127	405	532
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	34	490	524
Large Data Pack	11	422	433
LARGE (365 Days \| 15GB Per Month) BTL	60	363	423
Small Data Pack	8	397	405
LARGE (Monthly \| 15GB)	117	249	366
LARGE (365 Days \| 15GB Per 30 Days)	24	294	318
SMALL (365 Days \| 1.5GB Per 30 Days)	46	139	185
International Roaming Add-On (Data Only)	5	178	183
International Roaming Add-On (Calls & Data)	7	172	179
International Calls Add-On	7	162	169
EXTRA LARGE (30 Days \| 32GB)	6	159	165
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	130	0	130
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	4	103	107

Financial Year to Date (2026-07-01 to 16 Sep 2026)

TOTAL PLANS

51,507 +20.5%

LY: 42,744

Top-Up + Vouchers Bought

TY Top-Up 41,679 · VB 9,828

Excludes voucher redemptions: 7,982 (LY 8,930)

TOP-UP PLANS (ADYEN)

41,679 +22.3%

LY: 34,069

TY New: 2,552 · Existing: 39,127

LY New: 2,265 · Existing: 31,804

VOUCHERS BOUGHT

9,828 +13.3%

LY: 8,675

TY NZ$1,634,864 gross

LY NZ$1,199,869 gross

GROSS SALES (Inc GST)

NZ$3,113,752 +28.3%

LY: NZ$2,426,579

TY: TopUp NZ$1,478,888 + Voucher NZ$1,634,864

Excludes voucher redemptions: NZ$1,300,747 (LY NZ$1,372,429)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 9,828 (NZ$1,634,864) · LY 8,675 (NZ$1,199,869) · YoY count +13.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	41,679	34,069	+22.3%
New (Top-Up)	2,552	2,265	+12.7%
Existing (Top-Up)	39,127	31,804	+23%
Vouchers Bought	9,828	8,675	+13.3%
New (Voucher Bought) - count (est.)	4,201	3,913	+7.4%
New (Voucher Bought) - gross (est.)	NZ$566,676	NZ$456,976	+24%
Existing (Voucher Bought) - count (est.)	5,627	4,762	+18.2%
Existing (Voucher Bought) - gross (est.)	NZ$1,068,188	NZ$742,893	+43.8%
TOTAL PLANS	51,507	42,744	+20.5%
Top-Up Sales	NZ$1,478,888	NZ$1,226,710	+20.6%
Voucher Sales	NZ$1,634,864	NZ$1,199,869	+36.3%
GROSS SALES (Inc GST)	NZ$3,113,752	NZ$2,426,579	+28.3%
Voucher Plans Redeemed (excluded)	7,982	8,930	-10.6%
Redeemed New / Existing	3,412	4,028	-15.3%
Voucher Redemption Value (excluded)	NZ$1,300,747	NZ$1,372,429	-5.2%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,220	8,759	9,979
LARGE (30 Days \| 15GB)	328	6,928	7,256
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	257	4,390	4,647
Medium Data Pack	103	3,441	3,544
MEDIUM (30 Days \| 4GB)	168	2,712	2,880
EXTRA LARGE (365 Days \| 32GB Per Month)	975	1,618	2,593
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	146	2,237	2,383
Large Data Pack	66	2,312	2,378
Small Data Pack	51	2,139	2,190
LARGE (365 Days \| 15GB Per Month)	444	1,453	1,897
LARGE (365 Days \| 15GB Per 30 Days)	173	1,203	1,376
International Roaming Add-On (Calls & Data)	49	1,078	1,127
International Roaming Add-On (Data Only)	40	915	955
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	884	2	886
EXTRA LARGE (30 Days \| 32GB)	23	747	770
SMALL (365 Days \| 1.5GB Per 30 Days)	211	544	755
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	31	653	684
International Calls Add-On	40	633	673
LARGE (Monthly \| 15GB)	198	460	658
LARGE (365 Days \| 15GB Per Month) BTL	60	363	423

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$3,113,752, up +28.3% YoY.
FYTD Total Plans 51,507, up +20.5% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 11,630, +14.3% YoY.
Active base at 16 Sep 2026: 74,695 customers.

Needs Attention

Yesterday Gross Sales NZ$30,627, -17.3% vs same day LY.
MTD Gross Sales NZ$913,137, +49.8% YoY.
MTD & FYTD Vouchers Bought count +39.8% / +13.3% YoY.

Active Base — as of 2026-09-16 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,695

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,533

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,121

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-16

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 16 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 16 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 16 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

20 +42.9%

LY: 14

Top TY: 2degrees (8)

Top LY: Spark (5)

PORT-INS MTD

446 +34.3%

LY: 332

Top TY: One NZ (133)

Top LY: One NZ (127)

PORT-INS FYTD

1,829 -12.7%

LY: 2,094

Top TY: One NZ (573)

Top LY: One NZ (673)

PORT-INS LIFETIME

99,313

Top: One NZ (27,466)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	133	127	+4.7%
2degrees	122	70	+74.3%
Spark	82	64	+28.1%
Skinny	59	37	+59.5%
Mighty Mobile	14	5	+180%
2degrees NextGen Mobile	8	8	+0%
Warehouse	10	5	+100%
Telsim NZ	7	0	n/a
Mercury Mobile	3	4	-25%
MyRepublic Mobile	2	2	+0%
Nova Energy Mobile	0	4	-100%
Megatel	0	4	-100%
Slingshot NextGen Mobile	2	1	+100%
Contact Mobile	2	0	n/a
Kiwi Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	573	673	-14.9%
2degrees	387	403	-4%
Spark	336	450	-25.3%
Skinny	283	322	-12.1%
2degrees NextGen Mobile	36	79	-54.4%
Mighty Mobile	54	36	+50%
Warehouse	30	32	-6.2%
Telsim NZ	41	0	n/a
MyRepublic Mobile	18	17	+5.9%
Mercury Mobile	17	18	-5.6%
Contact Mobile	15	14	+7.1%
Nova Energy Mobile	13	15	-13.3%
Slingshot NextGen Mobile	10	10	+0%
Kiwi Mobile	11	7	+57.1%
Megatel	0	12	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.