Kogan Mobile NZ — Daily Sales Report

Yesterday — Saturday, 01 August 2026

TOTAL PLANS

595 +19.2%

LY: 499

Top-Up + Vouchers Bought

TY Top-Up 561 · VB 34

Excludes voucher redemptions: 85 (LY 78)

TOP-UP PLANS (ADYEN)

561 +25.8%

LY: 446

TY New: 29 · Existing: 532

LY New: 30 · Existing: 416

VOUCHERS BOUGHT

34 -35.8%

LY: 53

TY NZ$1,750 gross

LY NZ$9,934 gross

GROSS SALES (Inc GST)

NZ$17,715 -21.6%

LY: NZ$22,582

TY: TopUp NZ$15,965 + Voucher NZ$1,750

Excludes voucher redemptions: NZ$14,884 (LY NZ$10,476)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 01 August 2026 vs Friday, 01 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	561	446	+25.8%
New (Top-Up)	29	30	-3.3%
Existing (Top-Up)	532	416	+27.9%
Vouchers Bought	34	53	-35.8%
New (Voucher Bought) - count (est.)	23	35	-34.3%
New (Voucher Bought) - gross (est.)	NZ$1,143	NZ$5,284	-78.4%
Existing (Voucher Bought) - count (est.)	11	18	-38.9%
Existing (Voucher Bought) - gross (est.)	NZ$607	NZ$4,650	-86.9%
TOTAL PLANS	595	499	+19.2%
Top-Up Sales	NZ$15,965	NZ$12,648	+26.2%
Voucher Sales	NZ$1,750	NZ$9,934	-82.4%
GROSS SALES (Inc GST)	NZ$17,715	NZ$22,582	-21.6%
Voucher Plans Redeemed (excluded)	85	78	+9%
Redeemed New / Existing	58	52	+11.5%
Voucher Redemption Value (excluded)	NZ$14,884	NZ$10,476	+42.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	8	106	114
LARGE (30 Days \| 15GB)	3	94	97
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	60	61
EXTRA LARGE (365 Days \| 32GB Per Month)	35	18	53
MEDIUM (30 Days \| 4GB)	3	45	48
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	7	39	46
Medium Data Pack	0	45	45
Small Data Pack	0	40	40
Large Data Pack	2	37	39
International Roaming Add-On (Calls & Data)	0	14	14
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	12	0	12
SMALL (365 Days \| 1.5GB Per 30 Days)	1	10	11

Month to Date (to 01 Aug 2026)

TOTAL PLANS

595 +19.2%

LY: 499

Top-Up + Vouchers Bought

TY Top-Up 561 · VB 34

Excludes voucher redemptions: 85 (LY 78)

TOP-UP PLANS (ADYEN)

561 +25.8%

LY: 446

TY New: 29 · Existing: 532

LY New: 30 · Existing: 416

VOUCHERS BOUGHT

34 -35.8%

LY: 53

TY NZ$1,750 gross

LY NZ$9,934 gross

GROSS SALES (Inc GST)

NZ$17,715 -21.6%

LY: NZ$22,582

TY: TopUp NZ$15,965 + Voucher NZ$1,750

Excludes voucher redemptions: NZ$14,884 (LY NZ$10,476)

Active Base — as of 2026-08-01 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,579

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,487

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,717

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-01

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 34 (NZ$1,750) · LY 53 (NZ$9,934) · YoY count -35.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	561	446	+25.8%
New (Top-Up)	29	30	-3.3%
Existing (Top-Up)	532	416	+27.9%
Vouchers Bought	34	53	-35.8%
New (Voucher Bought) - count (est.)	23	35	-34.3%
New (Voucher Bought) - gross (est.)	NZ$1,143	NZ$5,284	-78.4%
Existing (Voucher Bought) - count (est.)	11	18	-38.9%
Existing (Voucher Bought) - gross (est.)	NZ$607	NZ$4,650	-86.9%
TOTAL PLANS	595	499	+19.2%
Top-Up Sales	NZ$15,965	NZ$12,648	+26.2%
Voucher Sales	NZ$1,750	NZ$9,934	-82.4%
GROSS SALES (Inc GST)	NZ$17,715	NZ$22,582	-21.6%
Voucher Plans Redeemed (excluded)	85	78	+9%
Redeemed New / Existing	58	52	+11.5%
Voucher Redemption Value (excluded)	NZ$14,884	NZ$10,476	+42.1%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	8	106	114
LARGE (30 Days \| 15GB)	3	94	97
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	60	61
EXTRA LARGE (365 Days \| 32GB Per Month)	35	18	53
MEDIUM (30 Days \| 4GB)	3	45	48
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	7	39	46
Medium Data Pack	0	45	45
Small Data Pack	0	40	40
Large Data Pack	2	37	39
International Roaming Add-On (Calls & Data)	0	14	14
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	12	0	12
SMALL (365 Days \| 1.5GB Per 30 Days)	1	10	11
International Calls Add-On	0	10	10
LARGE (365 Days \| 15GB Per 30 Days)	2	7	9
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	9	9
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	6	2	8
International Roaming Add-On (Data Only)	0	7	7
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	5	2	7
EXTRA LARGE (30 Days \| 32GB)	0	6	6
MEDIUM STUDENT (30 Days \| 15GB)	1	2	3

Financial Year to Date (2026-07-01 to 01 Aug 2026)

TOTAL PLANS

20,677 +37.8%

LY: 15,005

Top-Up + Vouchers Bought

TY Top-Up 16,975 · VB 3,702

Excludes voucher redemptions: 2,464 (LY 2,389)

TOP-UP PLANS (ADYEN)

16,975 +30.9%

LY: 12,969

TY New: 1,011 · Existing: 15,964

LY New: 833 · Existing: 12,136

VOUCHERS BOUGHT

3,702 +81.8%

LY: 2,036

TY NZ$645,355 gross

LY NZ$184,666 gross

GROSS SALES (Inc GST)

NZ$1,164,253 +122.1%

LY: NZ$524,136

TY: TopUp NZ$518,898 + Voucher NZ$645,355

Excludes voucher redemptions: NZ$346,311 (LY NZ$290,208)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,702 (NZ$645,355) · LY 2,036 (NZ$184,666) · YoY count +81.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	16,975	12,969	+30.9%
New (Top-Up)	1,011	833	+21.4%
Existing (Top-Up)	15,964	12,136	+31.5%
Vouchers Bought	3,702	2,036	+81.8%
New (Voucher Bought) - count (est.)	2,049	1,536	+33.4%
New (Voucher Bought) - gross (est.)	NZ$315,336	NZ$137,214	+129.8%
Existing (Voucher Bought) - count (est.)	1,653	500	+230.6%
Existing (Voucher Bought) - gross (est.)	NZ$330,019	NZ$47,452	+595.5%
TOTAL PLANS	20,677	15,005	+37.8%
Top-Up Sales	NZ$518,898	NZ$339,470	+52.9%
Voucher Sales	NZ$645,355	NZ$184,666	+249.5%
GROSS SALES (Inc GST)	NZ$1,164,253	NZ$524,136	+122.1%
Voucher Plans Redeemed (excluded)	2,464	2,389	+3.1%
Redeemed New / Existing	1,364	1,802	-24.3%
Voucher Redemption Value (excluded)	NZ$346,311	NZ$290,208	+19.3%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	434	3,555	3,989
LARGE (30 Days \| 15GB)	133	2,746	2,879
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	106	1,923	2,029
Medium Data Pack	49	1,526	1,575
MEDIUM (30 Days \| 4GB)	69	1,068	1,137
Large Data Pack	34	1,039	1,073
Small Data Pack	25	919	944
EXTRA LARGE (365 Days \| 32GB Per Month)	416	485	901
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	51	757	808
International Roaming Add-On (Calls & Data)	23	514	537
International Roaming Add-On (Data Only)	19	345	364
LARGE (365 Days \| 15GB Per 30 Days)	55	305	360
International Calls Add-On	25	329	354
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	338	0	338
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	15	297	312
EXTRA LARGE (30 Days \| 32GB)	11	290	301
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	54	244	298
LARGE (365 Days \| 15GB Per Month)	122	171	293
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	230	61	291
SMALL (365 Days \| 1.5GB Per 30 Days)	75	173	248

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,164,253, up +122.1% YoY.
FYTD Total Plans 20,677, up +37.8% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 595, +19.2% YoY.
Active base at 01 Aug 2026: 74,579 customers.

Needs Attention

Yesterday Gross Sales NZ$17,715, -21.6% vs same day LY.
MTD Gross Sales NZ$17,715, -21.6% YoY.
MTD & FYTD Vouchers Bought count -35.8% / +81.8% YoY.

Active Base — as of 2026-08-01 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,579

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,487

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,717

Prior month-end (2026-07): 10,702

SNAPSHOT AS-OF

2026-08-01

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 01 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 01 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 01 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

20 -37.5%

LY: 32

Top TY: 2degrees (6)

Top LY: One NZ (10)

PORT-INS MTD

20 -37.5%

LY: 32

Top TY: 2degrees (6)

Top LY: One NZ (10)

PORT-INS FYTD

719 -33.1%

LY: 1,075

Top TY: One NZ (225)

Top LY: One NZ (322)

PORT-INS LIFETIME

98,164

Top: One NZ (27,107)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
2degrees	6	9	-33.3%
One NZ	4	10	-60%
Skinny	5	5	+0%
Spark	3	5	-40%
Mighty Mobile	2	2	+0%
MyRepublic Mobile	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	225	322	-30.1%
Spark	140	240	-41.7%
2degrees	138	209	-34%
Skinny	127	169	-24.9%
2degrees NextGen Mobile	13	46	-71.7%
Mighty Mobile	20	19	+5.3%
Warehouse	9	17	-47.1%
Contact Mobile	9	9	+0%
MyRepublic Mobile	5	12	-58.3%
Telsim NZ	14	0	n/a
Mercury Mobile	6	8	-25%
Nova Energy Mobile	7	7	+0%
Slingshot NextGen Mobile	3	6	-50%
Kiwi Mobile	2	6	-66.7%
Megatel	0	3	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.