Kogan Mobile NZ — Daily Sales Report

Yesterday — Sunday, 06 September 2026

TOTAL PLANS

831 +39.2%

LY: 597

Top-Up + Vouchers Bought

TY Top-Up 477 · VB 354

Excludes voucher redemptions: 165 (LY 159)

TOP-UP PLANS (ADYEN)

477 -2.5%

LY: 489

TY New: 29 · Existing: 448

LY New: 33 · Existing: 456

VOUCHERS BOUGHT

354 +227.8%

LY: 108

TY NZ$67,217 gross

LY NZ$8,020 gross

GROSS SALES (Inc GST)

NZ$85,202 +154.9%

LY: NZ$33,432

TY: TopUp NZ$17,985 + Voucher NZ$67,217

Excludes voucher redemptions: NZ$31,447 (LY NZ$22,655)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 06 September 2026 vs Saturday, 06 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	477	489	-2.5%
New (Top-Up)	29	33	-12.1%
Existing (Top-Up)	448	456	-1.8%
Vouchers Bought	354	108	+227.8%
New (Voucher Bought) - count (est.)	99	37	+167.6%
New (Voucher Bought) - gross (est.)	NZ$16,931	NZ$2,659	+536.8%
Existing (Voucher Bought) - count (est.)	255	71	+259.2%
Existing (Voucher Bought) - gross (est.)	NZ$50,286	NZ$5,361	+838%
TOTAL PLANS	831	597	+39.2%
Top-Up Sales	NZ$17,985	NZ$25,412	-29.2%
Voucher Sales	NZ$67,217	NZ$8,020	+738.1%
GROSS SALES (Inc GST)	NZ$85,202	NZ$33,432	+154.9%
Voucher Plans Redeemed (excluded)	165	159	+3.8%
Redeemed New / Existing	46	55	-16.4%
Voucher Redemption Value (excluded)	NZ$31,447	NZ$22,655	+38.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	15	103	118
LARGE (30 Days \| 15GB)	3	71	74
LARGE (365 Days \| 15GB Per Month)	17	48	65
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	49	51
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	6	39	45
LARGE (365 Days \| 15GB Per Month) BTL	7	31	38
Medium Data Pack	0	36	36
MEDIUM (30 Days \| 4GB)	0	34	34
EXTRA LARGE (365 Days \| 32GB Per Month)	9	21	30
Large Data Pack	2	25	27
LARGE (Monthly \| 15GB)	5	14	19
LARGE (365 Days \| 15GB Per 30 Days)	0	17	17

Month to Date (to 06 Sep 2026)

TOTAL PLANS

4,966 +23.7%

LY: 4,015

Top-Up + Vouchers Bought

TY Top-Up 3,155 · VB 1,811

Excludes voucher redemptions: 972 (LY 1,105)

TOP-UP PLANS (ADYEN)

3,155 +1.3%

LY: 3,113

TY New: 199 · Existing: 2,956

LY New: 216 · Existing: 2,897

VOUCHERS BOUGHT

1,811 +100.8%

LY: 902

TY NZ$326,414 gross

LY NZ$92,892 gross

GROSS SALES (Inc GST)

NZ$452,688 +77.2%

LY: NZ$255,406

TY: TopUp NZ$126,274 + Voucher NZ$326,414

Excludes voucher redemptions: NZ$178,863 (LY NZ$173,702)

Active Base — as of 2026-09-06 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,552

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,239

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,234

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-06

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,811 (NZ$326,414) · LY 902 (NZ$92,892) · YoY count +100.8% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	3,155	3,113	+1.3%
New (Top-Up)	199	216	-7.9%
Existing (Top-Up)	2,956	2,897	+2%
Vouchers Bought	1,811	902	+100.8%
New (Voucher Bought) - count (est.)	494	282	+75.2%
New (Voucher Bought) - gross (est.)	NZ$70,255	NZ$26,922	+161%
Existing (Voucher Bought) - count (est.)	1,317	620	+112.4%
Existing (Voucher Bought) - gross (est.)	NZ$256,159	NZ$65,970	+288.3%
TOTAL PLANS	4,966	4,015	+23.7%
Top-Up Sales	NZ$126,274	NZ$162,514	-22.3%
Voucher Sales	NZ$326,414	NZ$92,892	+251.4%
GROSS SALES (Inc GST)	NZ$452,688	NZ$255,406	+77.2%
Voucher Plans Redeemed (excluded)	972	1,105	-12%
Redeemed New / Existing	265	346	-23.4%
Voucher Redemption Value (excluded)	NZ$178,863	NZ$173,702	+3%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	98	651	749
LARGE (30 Days \| 15GB)	24	494	518
LARGE (365 Days \| 15GB Per Month)	77	292	369
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	17	294	311
Medium Data Pack	10	242	252
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	17	230	247
EXTRA LARGE (365 Days \| 32GB Per Month)	56	186	242
MEDIUM (30 Days \| 4GB)	6	193	199
Large Data Pack	7	184	191
Small Data Pack	1	169	170
LARGE (Monthly \| 15GB)	41	103	144
LARGE (365 Days \| 15GB Per 30 Days)	11	117	128
LARGE (365 Days \| 15GB Per Month) BTL	11	112	123
International Roaming Add-On (Data Only)	1	79	80
International Calls Add-On	3	69	72
SMALL (365 Days \| 1.5GB Per 30 Days)	13	49	62
EXTRA LARGE (30 Days \| 32GB)	2	56	58
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	58	0	58
International Roaming Add-On (Calls & Data)	4	45	49
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	35	36

Financial Year to Date (2026-07-01 to 06 Sep 2026)

TOTAL PLANS

44,843 +22.6%

LY: 36,582

Top-Up + Vouchers Bought

TY Top-Up 36,518 · VB 8,325

Excludes voucher redemptions: 6,417 (LY 7,277)

TOP-UP PLANS (ADYEN)

36,518 +24.3%

LY: 29,375

TY New: 2,176 · Existing: 34,342

LY New: 1,970 · Existing: 27,405

VOUCHERS BOUGHT

8,325 +15.5%

LY: 7,207

TY NZ$1,377,579 gross

LY NZ$1,072,180 gross

GROSS SALES (Inc GST)

NZ$2,653,288 +28%

LY: NZ$2,072,491

TY: TopUp NZ$1,275,709 + Voucher NZ$1,377,579

Excludes voucher redemptions: NZ$1,023,880 (LY NZ$1,136,548)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 8,325 (NZ$1,377,579) · LY 7,207 (NZ$1,072,180) · YoY count +15.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	36,518	29,375	+24.3%
New (Top-Up)	2,176	1,970	+10.5%
Existing (Top-Up)	34,342	27,405	+25.3%
Vouchers Bought	8,325	7,207	+15.5%
New (Voucher Bought) - count (est.)	3,749	3,526	+6.3%
New (Voucher Bought) - gross (est.)	NZ$499,414	NZ$440,467	+13.4%
Existing (Voucher Bought) - count (est.)	4,576	3,681	+24.3%
Existing (Voucher Bought) - gross (est.)	NZ$878,165	NZ$631,713	+39%
TOTAL PLANS	44,843	36,582	+22.6%
Top-Up Sales	NZ$1,275,709	NZ$1,000,311	+27.5%
Voucher Sales	NZ$1,377,579	NZ$1,072,180	+28.5%
GROSS SALES (Inc GST)	NZ$2,653,288	NZ$2,072,491	+28%
Voucher Plans Redeemed (excluded)	6,417	7,277	-11.8%
Redeemed New / Existing	2,890	3,560	-18.8%
Voucher Redemption Value (excluded)	NZ$1,023,880	NZ$1,136,548	-9.9%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	980	7,686	8,666
LARGE (30 Days \| 15GB)	291	6,006	6,297
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	226	3,873	4,099
Medium Data Pack	88	3,101	3,189
MEDIUM (30 Days \| 4GB)	150	2,382	2,532
EXTRA LARGE (365 Days \| 32GB Per Month)	903	1,400	2,303
Large Data Pack	62	2,074	2,136
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	129	1,977	2,106
Small Data Pack	44	1,911	1,955
LARGE (365 Days \| 15GB Per Month)	276	1,072	1,348
LARGE (365 Days \| 15GB Per 30 Days)	160	1,026	1,186
International Roaming Add-On (Calls & Data)	46	951	997
International Roaming Add-On (Data Only)	36	816	852
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	812	2	814
EXTRA LARGE (30 Days \| 32GB)	19	644	663
SMALL (365 Days \| 1.5GB Per 30 Days)	178	454	632
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	28	585	613
International Calls Add-On	36	540	576
LARGE (Monthly \| 15GB)	122	314	436
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,653,288, up +28% YoY.
FYTD Total Plans 44,843, up +22.6% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 4,966, +23.7% YoY.
Active base at 06 Sep 2026: 74,552 customers.

Needs Attention

Yesterday Gross Sales NZ$85,202, +154.9% vs same day LY.
MTD Gross Sales NZ$452,688, +77.2% YoY.
MTD & FYTD Vouchers Bought count +100.8% / +15.5% YoY.

Active Base — as of 2026-09-06 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,552

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,239

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,234

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-06

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 06 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 06 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 06 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

9 -60.9%

LY: 23

Top TY: One NZ (3)

Top LY: One NZ (9)

PORT-INS MTD

128 -18.5%

LY: 157

Top TY: One NZ (44)

Top LY: One NZ (55)

PORT-INS FYTD

1,511 -21.3%

LY: 1,919

Top TY: One NZ (484)

Top LY: One NZ (601)

PORT-INS LIFETIME

98,989

Top: One NZ (27,375)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	44	55	-20%
2degrees	36	37	-2.7%
Spark	22	27	-18.5%
Skinny	13	24	-45.8%
Mighty Mobile	7	3	+133.3%
2degrees NextGen Mobile	1	3	-66.7%
Mercury Mobile	0	3	-100%
MyRepublic Mobile	1	1	+0%
Warehouse	1	1	+0%
Telsim NZ	2	0	n/a
Orcon Next Generation	0	1	-100%
Megatel	0	1	-100%
Contact Mobile	1	0	n/a
Nova Energy Mobile	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	484	601	-19.5%
Spark	276	413	-33.2%
2degrees	301	370	-18.6%
Skinny	237	309	-23.3%
2degrees NextGen Mobile	29	74	-60.8%
Mighty Mobile	47	34	+38.2%
Warehouse	21	28	-25%
Telsim NZ	36	0	n/a
MyRepublic Mobile	17	16	+6.2%
Mercury Mobile	14	17	-17.6%
Contact Mobile	14	14	+0%
Nova Energy Mobile	13	12	+8.3%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	9	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.