Kogan Mobile NZ — Daily Sales Report

Yesterday — Tuesday, 08 September 2026

TOTAL PLANS

708 +4.9%

LY: 675

Top-Up + Vouchers Bought

TY Top-Up 526 · VB 182

Excludes voucher redemptions: 171 (LY 199)

TOP-UP PLANS (ADYEN)

526 +2.9%

LY: 511

TY New: 40 · Existing: 486

LY New: 34 · Existing: 477

VOUCHERS BOUGHT

182 +11%

LY: 164

TY NZ$32,769 gross

LY NZ$11,781 gross

GROSS SALES (Inc GST)

NZ$54,840 +53.9%

LY: NZ$35,623

TY: TopUp NZ$22,071 + Voucher NZ$32,769

Excludes voucher redemptions: NZ$29,809 (LY NZ$28,887)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Tuesday, 08 September 2026 vs Monday, 08 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	526	511	+2.9%
New (Top-Up)	40	34	+17.6%
Existing (Top-Up)	486	477	+1.9%
Vouchers Bought	182	164	+11%
New (Voucher Bought) - count (est.)	57	54	+5.6%
New (Voucher Bought) - gross (est.)	NZ$7,175	NZ$3,700	+93.9%
Existing (Voucher Bought) - count (est.)	125	110	+13.6%
Existing (Voucher Bought) - gross (est.)	NZ$25,594	NZ$8,081	+216.7%
TOTAL PLANS	708	675	+4.9%
Top-Up Sales	NZ$22,071	NZ$23,842	-7.4%
Voucher Sales	NZ$32,769	NZ$11,781	+178.2%
GROSS SALES (Inc GST)	NZ$54,840	NZ$35,623	+53.9%
Voucher Plans Redeemed (excluded)	171	199	-14.1%
Redeemed New / Existing	54	66	-18.2%
Voucher Redemption Value (excluded)	NZ$29,809	NZ$28,887	+3.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	25	116	141
LARGE (30 Days \| 15GB)	5	75	80
LARGE (365 Days \| 15GB Per Month)	13	45	58
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	36	38
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	4	34	38
Medium Data Pack	1	33	34
EXTRA LARGE (365 Days \| 32GB Per Month)	7	27	34
Small Data Pack	1	31	32
LARGE (365 Days \| 15GB Per Month) BTL	4	28	32
Large Data Pack	1	27	28
MEDIUM (30 Days \| 4GB)	0	27	27
LARGE (Monthly \| 15GB)	10	17	27

Month to Date (to 08 Sep 2026)

TOTAL PLANS

6,373 +20.8%

LY: 5,276

Top-Up + Vouchers Bought

TY Top-Up 4,148 · VB 2,225

Excludes voucher redemptions: 1,314 (LY 1,485)

TOP-UP PLANS (ADYEN)

4,148 +2%

LY: 4,066

TY New: 271 · Existing: 3,877

LY New: 280 · Existing: 3,786

VOUCHERS BOUGHT

2,225 +83.9%

LY: 1,210

TY NZ$401,443 gross

LY NZ$118,634 gross

GROSS SALES (Inc GST)

NZ$566,406 +73.3%

LY: NZ$326,911

TY: TopUp NZ$164,963 + Voucher NZ$401,443

Excludes voucher redemptions: NZ$239,851 (LY NZ$230,368)

Active Base — as of 2026-09-08 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,558

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,292

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,187

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-08

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,225 (NZ$401,443) · LY 1,210 (NZ$118,634) · YoY count +83.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	4,148	4,066	+2%
New (Top-Up)	271	280	-3.2%
Existing (Top-Up)	3,877	3,786	+2.4%
Vouchers Bought	2,225	1,210	+83.9%
New (Voucher Bought) - count (est.)	637	381	+67.2%
New (Voucher Bought) - gross (est.)	NZ$90,960	NZ$33,760	+169.4%
Existing (Voucher Bought) - count (est.)	1,588	829	+91.6%
Existing (Voucher Bought) - gross (est.)	NZ$310,483	NZ$84,874	+265.8%
TOTAL PLANS	6,373	5,276	+20.8%
Top-Up Sales	NZ$164,963	NZ$208,277	-20.8%
Voucher Sales	NZ$401,443	NZ$118,634	+238.4%
GROSS SALES (Inc GST)	NZ$566,406	NZ$326,911	+73.3%
Voucher Plans Redeemed (excluded)	1,314	1,485	-11.5%
Redeemed New / Existing	376	468	-19.7%
Voucher Redemption Value (excluded)	NZ$239,851	NZ$230,368	+4.1%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	142	867	1,009
LARGE (30 Days \| 15GB)	31	640	671
LARGE (365 Days \| 15GB Per Month)	107	379	486
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	22	375	397
Medium Data Pack	12	312	324
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	21	298	319
EXTRA LARGE (365 Days \| 32GB Per Month)	76	235	311
MEDIUM (30 Days \| 4GB)	10	243	253
Large Data Pack	8	233	241
Small Data Pack	2	226	228
LARGE (Monthly \| 15GB)	59	134	193
LARGE (365 Days \| 15GB Per Month) BTL	20	173	193
LARGE (365 Days \| 15GB Per 30 Days)	13	152	165
International Roaming Add-On (Data Only)	2	102	104
International Calls Add-On	4	96	100
SMALL (365 Days \| 1.5GB Per 30 Days)	19	68	87
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	81	0	81
EXTRA LARGE (30 Days \| 32GB)	2	77	79
International Roaming Add-On (Calls & Data)	5	68	73
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	2	53	55

Financial Year to Date (2026-07-01 to 08 Sep 2026)

TOTAL PLANS

46,250 +22.2%

LY: 37,843

Top-Up + Vouchers Bought

TY Top-Up 37,511 · VB 8,739

Excludes voucher redemptions: 6,759 (LY 7,657)

TOP-UP PLANS (ADYEN)

37,511 +23.7%

LY: 30,328

TY New: 2,248 · Existing: 35,263

LY New: 2,034 · Existing: 28,294

VOUCHERS BOUGHT

8,739 +16.3%

LY: 7,515

TY NZ$1,452,608 gross

LY NZ$1,097,922 gross

GROSS SALES (Inc GST)

NZ$2,767,006 +29.1%

LY: NZ$2,143,996

TY: TopUp NZ$1,314,398 + Voucher NZ$1,452,608

Excludes voucher redemptions: NZ$1,084,868 (LY NZ$1,193,214)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 8,739 (NZ$1,452,608) · LY 7,515 (NZ$1,097,922) · YoY count +16.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	37,511	30,328	+23.7%
New (Top-Up)	2,248	2,034	+10.5%
Existing (Top-Up)	35,263	28,294	+24.6%
Vouchers Bought	8,739	7,515	+16.3%
New (Voucher Bought) - count (est.)	3,880	3,614	+7.4%
New (Voucher Bought) - gross (est.)	NZ$518,226	NZ$443,605	+16.8%
Existing (Voucher Bought) - count (est.)	4,859	3,901	+24.6%
Existing (Voucher Bought) - gross (est.)	NZ$934,382	NZ$654,317	+42.8%
TOTAL PLANS	46,250	37,843	+22.2%
Top-Up Sales	NZ$1,314,398	NZ$1,046,074	+25.7%
Voucher Sales	NZ$1,452,608	NZ$1,097,922	+32.3%
GROSS SALES (Inc GST)	NZ$2,767,006	NZ$2,143,996	+29.1%
Voucher Plans Redeemed (excluded)	6,759	7,657	-11.7%
Redeemed New / Existing	3,001	3,682	-18.5%
Voucher Redemption Value (excluded)	NZ$1,084,868	NZ$1,193,214	-9.1%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,024	7,902	8,926
LARGE (30 Days \| 15GB)	298	6,152	6,450
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	231	3,954	4,185
Medium Data Pack	90	3,171	3,261
MEDIUM (30 Days \| 4GB)	154	2,432	2,586
EXTRA LARGE (365 Days \| 32GB Per Month)	923	1,449	2,372
Large Data Pack	63	2,123	2,186
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	133	2,045	2,178
Small Data Pack	45	1,968	2,013
LARGE (365 Days \| 15GB Per Month)	306	1,159	1,465
LARGE (365 Days \| 15GB Per 30 Days)	162	1,061	1,223
International Roaming Add-On (Calls & Data)	47	974	1,021
International Roaming Add-On (Data Only)	37	839	876
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	835	2	837
EXTRA LARGE (30 Days \| 32GB)	19	665	684
SMALL (365 Days \| 1.5GB Per 30 Days)	184	473	657
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	29	603	632
International Calls Add-On	37	567	604
LARGE (Monthly \| 15GB)	140	345	485
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,767,006, up +29.1% YoY.
FYTD Total Plans 46,250, up +22.2% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 6,373, +20.8% YoY.
Active base at 08 Sep 2026: 74,558 customers.

Needs Attention

Yesterday Gross Sales NZ$54,840, +53.9% vs same day LY.
MTD Gross Sales NZ$566,406, +73.3% YoY.
MTD & FYTD Vouchers Bought count +83.9% / +16.3% YoY.

Active Base — as of 2026-09-08 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,558

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,292

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,187

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-08

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 08 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 08 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 08 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

22 -15.4%

LY: 26

Top TY: 2degrees (7)

Top LY: 2degrees (10)

PORT-INS MTD

196 -6.2%

LY: 209

Top TY: One NZ (63)

Top LY: One NZ (78)

PORT-INS FYTD

1,579 -19.9%

LY: 1,971

Top TY: One NZ (503)

Top LY: One NZ (624)

PORT-INS LIFETIME

99,058

Top: One NZ (27,394)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	63	78	-19.2%
2degrees	57	50	+14%
Spark	35	35	+0%
Skinny	19	24	-20.8%
Mighty Mobile	9	4	+125%
2degrees NextGen Mobile	2	6	-66.7%
Warehouse	3	3	+0%
Mercury Mobile	1	4	-75%
Telsim NZ	4	0	n/a
MyRepublic Mobile	1	2	-50%
Megatel	0	1	-100%
Orcon Next Generation	0	1	-100%
Nova Energy Mobile	0	1	-100%
NOW NZ Mobile	1	0	n/a
Contact Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	503	624	-19.4%
Spark	289	421	-31.4%
2degrees	322	383	-15.9%
Skinny	243	309	-21.4%
2degrees NextGen Mobile	30	77	-61%
Mighty Mobile	49	35	+40%
Warehouse	23	30	-23.3%
Telsim NZ	38	0	n/a
MyRepublic Mobile	17	17	+0%
Mercury Mobile	15	18	-16.7%
Contact Mobile	14	14	+0%
Nova Energy Mobile	13	12	+8.3%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	9	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.