Kogan Mobile NZ — Daily Sales Report

Yesterday: Saturday, 19 September 2026  |  Generated 20 Sep 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Saturday, 19 September 2026

TOTAL PLANS
546 -14.3%
LY: 637
Top-Up + Vouchers Bought
TY Top-Up 491 · VB 55
Excludes voucher redemptions: 111 (LY 131)
TOP-UP PLANS (ADYEN)
491 -7%
LY: 528
TY New: 30 · Existing: 461
LY New: 32 · Existing: 496
VOUCHERS BOUGHT
55 -49.5%
LY: 109
TY NZ$5,100 gross
LY NZ$11,404 gross
GROSS SALES (Inc GST)
NZ$21,870 -37.8%
LY: NZ$35,177
TY: TopUp NZ$16,770 + Voucher NZ$5,100
Excludes voucher redemptions: NZ$19,297 (LY NZ$15,425)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Saturday, 19 September 2026 vs Friday, 19 September 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)491528-7%
  New (Top-Up)3032-6.2%
  Existing (Top-Up)461496-7.1%
Vouchers Bought55109-49.5%
  New (Voucher Bought) - count (est.)2328-17.9%
  New (Voucher Bought) - gross (est.)NZ$1,935NZ$2,063-6.2%
  Existing (Voucher Bought) - count (est.)3281-60.5%
  Existing (Voucher Bought) - gross (est.)NZ$3,165NZ$9,341-66.1%
TOTAL PLANS546637-14.3%
Top-Up SalesNZ$16,770NZ$23,773-29.5%
Voucher SalesNZ$5,100NZ$11,404-55.3%
GROSS SALES (Inc GST)NZ$21,870NZ$35,177-37.8%
Voucher Plans Redeemed (excluded)111131-15.3%
  Redeemed New / Existing4634+35.3%
Voucher Redemption Value (excluded)NZ$19,297NZ$15,425+25.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)21127148
LARGE (30 Days | 15GB)48589
LARGE (30 Days | 15GB) Long Weekend Special NOSIM04848
Medium Data Pack13334
LARGE (365 Days | 15GB Per Month) BTL112334
MEDIUM (30 Days | 4GB)03232
Large Data Pack03030
LARGE (365 Days | 15GB Per Month)151429
EXTRA LARGE (365 Days | 32GB Per Month)51621
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM11920
Small Data Pack01616
International Roaming Add-On (Calls & Data)21214

Month to Date (to 19 Sep 2026)

TOTAL PLANS
13,402 +10.5%
LY: 12,129
Top-Up + Vouchers Bought
TY Top-Up 9,917 · VB 3,485
Excludes voucher redemptions: 2,932 (LY 3,197)
TOP-UP PLANS (ADYEN)
9,917 +5.7%
LY: 9,385
TY New: 688 · Existing: 9,229
LY New: 601 · Existing: 8,784
VOUCHERS BOUGHT
3,485 +27%
LY: 2,744
TY NZ$602,074 gross
LY NZ$261,447 gross
GROSS SALES (Inc GST)
NZ$986,093 +37.1%
LY: NZ$719,324
TY: TopUp NZ$384,019 + Voucher NZ$602,074
Excludes voucher redemptions: NZ$522,083 (LY NZ$470,473)

Active Base — as of 2026-09-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,754
Prior month-end (2026-08): 74,594
TOTAL 365-DAY ACTIVE PLANS
61,567
Prior month-end (2026-08): 61,383
TOTAL 30-DAY ACTIVE PLANS
11,136
Prior month-end (2026-08): 11,197
SNAPSHOT AS-OF
2026-09-19
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,485 (NZ$602,074) · LY 2,744 (NZ$261,447) · YoY count +27% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)9,9179,385+5.7%
  New (Top-Up)688601+14.5%
  Existing (Top-Up)9,2298,784+5.1%
Vouchers Bought3,4852,744+27%
  New (Voucher Bought) - count (est.)1,123805+39.5%
  New (Voucher Bought) - gross (est.)NZ$163,628NZ$66,428+146.3%
  Existing (Voucher Bought) - count (est.)2,3621,939+21.8%
  Existing (Voucher Bought) - gross (est.)NZ$438,446NZ$195,019+124.8%
TOTAL PLANS13,40212,129+10.5%
Top-Up SalesNZ$384,019NZ$457,877-16.1%
Voucher SalesNZ$602,074NZ$261,447+130.3%
GROSS SALES (Inc GST)NZ$986,093NZ$719,324+37.1%
Voucher Plans Redeemed (excluded)2,9323,197-8.3%
  Redeemed New / Existing945938+0.7%
Voucher Redemption Value (excluded)NZ$522,083NZ$470,473+11%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4192,0922,511
LARGE (30 Days | 15GB)741,7011,775
LARGE (30 Days | 15GB) Long Weekend Special NOSIM529801,032
LARGE (365 Days | 15GB Per Month)2927311,023
Medium Data Pack26690716
MEDIUM (30 Days | 4GB)32626658
EXTRA LARGE (365 Days | 32GB Per Month)148454602
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM38551589
LARGE (365 Days | 15GB Per Month) BTL91436527
Large Data Pack13510523
Small Data Pack8442450
LARGE (Monthly | 15GB)133264397
LARGE (365 Days | 15GB Per 30 Days)24332356
International Roaming Add-On (Calls & Data)10208218
SMALL (365 Days | 1.5GB Per 30 Days)49162211
International Roaming Add-On (Data Only)5201206
EXTRA LARGE (30 Days | 32GB)7199206
International Calls Add-On10186196
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1490149
EXTRA LARGE (30 Days | 32GB) LWS NOSIM5130135

Financial Year to Date (2026-07-01 to 19 Sep 2026)

TOTAL PLANS
53,279 +19.2%
LY: 44,696
Top-Up + Vouchers Bought
TY Top-Up 43,280 · VB 9,999
Excludes voucher redemptions: 8,377 (LY 9,369)
TOP-UP PLANS (ADYEN)
43,280 +21.4%
LY: 35,647
TY New: 2,667 · Existing: 40,613
LY New: 2,356 · Existing: 33,291
VOUCHERS BOUGHT
9,999 +10.5%
LY: 9,049
TY NZ$1,653,239 gross
LY NZ$1,240,735 gross
GROSS SALES (Inc GST)
NZ$3,186,708 +25.6%
LY: NZ$2,536,409
TY: TopUp NZ$1,533,469 + Voucher NZ$1,653,239
Excludes voucher redemptions: NZ$1,367,345 (LY NZ$1,433,319)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 9,999 (NZ$1,653,239) · LY 9,049 (NZ$1,240,735) · YoY count +10.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)43,28035,647+21.4%
  New (Top-Up)2,6672,356+13.2%
  Existing (Top-Up)40,61333,291+22%
Vouchers Bought9,9999,049+10.5%
  New (Voucher Bought) - count (est.)4,2624,010+6.3%
  New (Voucher Bought) - gross (est.)NZ$574,193NZ$464,056+23.7%
  Existing (Voucher Bought) - count (est.)5,7375,039+13.9%
  Existing (Voucher Bought) - gross (est.)NZ$1,079,046NZ$776,679+38.9%
TOTAL PLANS53,27944,696+19.2%
Top-Up SalesNZ$1,533,469NZ$1,295,674+18.4%
Voucher SalesNZ$1,653,239NZ$1,240,735+33.2%
GROSS SALES (Inc GST)NZ$3,186,708NZ$2,536,409+25.6%
Voucher Plans Redeemed (excluded)8,3779,369-10.6%
  Redeemed New / Existing3,5714,152-14%
Voucher Redemption Value (excluded)NZ$1,367,345NZ$1,433,319-4.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1,3019,12710,428
LARGE (30 Days | 15GB)3417,2137,554
LARGE (30 Days | 15GB) Long Weekend Special NOSIM2634,5574,820
Medium Data Pack1043,5493,653
MEDIUM (30 Days | 4GB)1762,8152,991
EXTRA LARGE (365 Days | 32GB Per Month)9961,6672,663
Large Data Pack682,4002,468
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM1502,2982,448
Small Data Pack512,1842,235
LARGE (365 Days | 15GB Per Month)4911,5112,002
LARGE (365 Days | 15GB Per 30 Days)1731,2411,414
International Roaming Add-On (Calls & Data)521,1141,166
International Roaming Add-On (Data Only)40938978
LARGE (30 Days | 15GB) - $5 Starter Pack Offer9032905
EXTRA LARGE (30 Days | 32GB)24787811
SMALL (365 Days | 1.5GB Per 30 Days)214567781
EXTRA LARGE (30 Days | 32GB) LWS NOSIM32680712
International Calls Add-On43657700
LARGE (Monthly | 15GB)214475689
LARGE (365 Days | 15GB Per Month) BTL91436527

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Active Base — as of 2026-09-19 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,754
Prior month-end (2026-08): 74,594
TOTAL 365-DAY ACTIVE PLANS
61,567
Prior month-end (2026-08): 61,383
TOTAL 30-DAY ACTIVE PLANS
11,136
Prior month-end (2026-08): 11,197
SNAPSHOT AS-OF
2026-09-19
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 19 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 19 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 19 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
16 +33.3%
LY: 12
Top TY: One NZ (5)
Top LY: One NZ (6)
PORT-INS MTD
560 +50.1%
LY: 373
Top TY: One NZ (160)
Top LY: One NZ (137)
PORT-INS FYTD
1,943 -9%
LY: 2,135
Top TY: One NZ (600)
Top LY: One NZ (683)
PORT-INS LIFETIME
99,427
Top: One NZ (27,493)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ160137+16.8%
2degrees15477+100%
Spark10377+33.8%
Skinny7439+89.7%
Mighty Mobile188+125%
2degrees NextGen Mobile139+44.4%
Warehouse136+116.7%
Telsim NZ100n/a
Mercury Mobile45-20%
Slingshot NextGen Mobile34-25%
MyRepublic Mobile32+50%
Nova Energy Mobile04-100%
Megatel04-100%
Contact Mobile20n/a
Orcon Next Generation01-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ600683-12.2%
2degrees419410+2.2%
Spark357463-22.9%
Skinny298324-8%
2degrees NextGen Mobile4180-48.8%
Mighty Mobile5839+48.7%
Warehouse3333+0%
Telsim NZ440n/a
Mercury Mobile1819-5.3%
MyRepublic Mobile1917+11.8%
Contact Mobile1514+7.1%
Nova Energy Mobile1315-13.3%
Slingshot NextGen Mobile1113-15.4%
Kiwi Mobile117+57.1%
Megatel012-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.