Kogan Mobile NZ — Daily Sales Report

Yesterday: Sunday, 26 July 2026  |  Generated 27 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Sunday, 26 July 2026

TOTAL PLANS
596 +24.9%
LY: 477
Top-Up + Vouchers Bought
TY Top-Up 319 · VB 277
Excludes voucher redemptions: 3 (LY 71)
TOP-UP PLANS (ADYEN)
319 -24.8%
LY: 424
TY New: 22 · Existing: 297
LY New: 16 · Existing: 408
VOUCHERS BOUGHT
277 +422.6%
LY: 53
TY NZ$64,620 gross
LY NZ$10,157 gross
GROSS SALES (Inc GST)
NZ$78,200 +282%
LY: NZ$20,470
TY: TopUp NZ$13,580 + Voucher NZ$64,620
Excludes voucher redemptions: NZ$12,577 (LY NZ$10,411)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Sunday, 26 July 2026 vs Saturday, 26 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)319424-24.8%
  New (Top-Up)2216+37.5%
  Existing (Top-Up)297408-27.2%
Vouchers Bought27753+422.6%
  New (Voucher Bought) - count (est.)18542+340.5%
  New (Voucher Bought) - gross (est.)NZ$38,012NZ$7,922+379.8%
  Existing (Voucher Bought) - count (est.)9211+736.4%
  Existing (Voucher Bought) - gross (est.)NZ$26,608NZ$2,235+1090.3%
TOTAL PLANS596477+24.9%
Top-Up SalesNZ$13,580NZ$10,313+31.7%
Voucher SalesNZ$64,620NZ$10,157+536.2%
GROSS SALES (Inc GST)NZ$78,200NZ$20,470+282%
Voucher Plans Redeemed (excluded)371-95.8%
  Redeemed New / Existing256-96.4%
Voucher Redemption Value (excluded)NZ$12,577NZ$10,411+20.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1093103
LARGE (30 Days | 15GB)25759
LARGE (30 Days | 15GB) Long Weekend Special NOSIM55257
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM13637
MEDIUM (30 Days | 4GB)32225
EXTRA LARGE (30 Days | 32GB) LWS NOSIM189
EXTRA LARGE (30 Days | 32GB)099
LARGE (365 Days | 15GB Per 30 Days)044
EXTRA LARGE (31 Days | 32GB) Monthly Promo033
EXTRA LARGE (365 Days | 32GB Per Month)213
SMALL (365 Days | 1.5GB Per 30 Days)022
MEDIUM STUDENT (30 Days | 15GB)022

Month to Date (to 26 Jul 2026)

TOTAL PLANS
16,815 +38.3%
LY: 12,157
Top-Up + Vouchers Bought
TY Top-Up 13,402 · VB 3,413
Excludes voucher redemptions: 1,817 (LY 1,966)
TOP-UP PLANS (ADYEN)
13,402 +28.1%
LY: 10,459
TY New: 821 · Existing: 12,581
LY New: 668 · Existing: 9,791
VOUCHERS BOUGHT
3,413 +101%
LY: 1,698
TY NZ$623,790 gross
LY NZ$121,093 gross
GROSS SALES (Inc GST)
NZ$1,041,509 +163.7%
LY: NZ$395,031
TY: TopUp NZ$417,719 + Voucher NZ$623,790
Excludes voucher redemptions: NZ$248,541 (LY NZ$240,353)

Active Base — as of 2026-07-26 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,418
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,257
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,748
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-26
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,413 (NZ$623,790) · LY 1,698 (NZ$121,093) · YoY count +101% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)13,40210,459+28.1%
  New (Top-Up)821668+22.9%
  Existing (Top-Up)12,5819,791+28.5%
Vouchers Bought3,4131,698+101%
  New (Voucher Bought) - count (est.)1,7371,289+34.8%
  New (Voucher Bought) - gross (est.)NZ$254,464NZ$93,279+172.8%
  Existing (Voucher Bought) - count (est.)1,676409+309.8%
  Existing (Voucher Bought) - gross (est.)NZ$369,326NZ$27,814+1227.8%
TOTAL PLANS16,81512,157+38.3%
Top-Up SalesNZ$417,719NZ$273,938+52.5%
Voucher SalesNZ$623,790NZ$121,093+415.1%
GROSS SALES (Inc GST)NZ$1,041,509NZ$395,031+163.7%
Voucher Plans Redeemed (excluded)1,8171,966-7.6%
  Redeemed New / Existing9251,492-38%
Voucher Redemption Value (excluded)NZ$248,541NZ$240,353+3.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3612,8203,181
LARGE (30 Days | 15GB)1002,1552,255
LARGE (30 Days | 15GB) Long Weekend Special NOSIM921,5991,691
Medium Data Pack401,1781,218
MEDIUM (30 Days | 4GB)48822870
Large Data Pack25828853
Small Data Pack20708728
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM32548580
EXTRA LARGE (365 Days | 32GB Per Month)184364548
International Roaming Add-On (Calls & Data)22413435
LARGE (365 Days | 15GB Per 30 Days)38255293
International Roaming Add-On (Data Only)18268286
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51223274
International Calls Add-On24248272
LARGE (365 Days | 15GB Per Month)108149257
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2500250
MEDIUM (30 Days | 4GB) June/July 2026 Promo19451245
EXTRA LARGE (30 Days | 32GB)8235243
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14227241
SMALL (365 Days | 1.5GB Per 30 Days)47124171

Financial Year to Date (2026-07-01 to 26 Jul 2026)

TOTAL PLANS
16,815 +38.3%
LY: 12,157
Top-Up + Vouchers Bought
TY Top-Up 13,402 · VB 3,413
Excludes voucher redemptions: 1,817 (LY 1,966)
TOP-UP PLANS (ADYEN)
13,402 +28.1%
LY: 10,459
TY New: 821 · Existing: 12,581
LY New: 668 · Existing: 9,791
VOUCHERS BOUGHT
3,413 +101%
LY: 1,698
TY NZ$623,790 gross
LY NZ$121,093 gross
GROSS SALES (Inc GST)
NZ$1,041,509 +163.7%
LY: NZ$395,031
TY: TopUp NZ$417,719 + Voucher NZ$623,790
Excludes voucher redemptions: NZ$248,541 (LY NZ$240,353)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,413 (NZ$623,790) · LY 1,698 (NZ$121,093) · YoY count +101% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)13,40210,459+28.1%
  New (Top-Up)821668+22.9%
  Existing (Top-Up)12,5819,791+28.5%
Vouchers Bought3,4131,698+101%
  New (Voucher Bought) - count (est.)1,7371,289+34.8%
  New (Voucher Bought) - gross (est.)NZ$254,464NZ$93,279+172.8%
  Existing (Voucher Bought) - count (est.)1,676409+309.8%
  Existing (Voucher Bought) - gross (est.)NZ$369,326NZ$27,814+1227.8%
TOTAL PLANS16,81512,157+38.3%
Top-Up SalesNZ$417,719NZ$273,938+52.5%
Voucher SalesNZ$623,790NZ$121,093+415.1%
GROSS SALES (Inc GST)NZ$1,041,509NZ$395,031+163.7%
Voucher Plans Redeemed (excluded)1,8171,966-7.6%
  Redeemed New / Existing9251,492-38%
Voucher Redemption Value (excluded)NZ$248,541NZ$240,353+3.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3612,8203,181
LARGE (30 Days | 15GB)1002,1552,255
LARGE (30 Days | 15GB) Long Weekend Special NOSIM921,5991,691
Medium Data Pack401,1781,218
MEDIUM (30 Days | 4GB)48822870
Large Data Pack25828853
Small Data Pack20708728
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM32548580
EXTRA LARGE (365 Days | 32GB Per Month)184364548
International Roaming Add-On (Calls & Data)22413435
LARGE (365 Days | 15GB Per 30 Days)38255293
International Roaming Add-On (Data Only)18268286
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM51223274
International Calls Add-On24248272
LARGE (365 Days | 15GB Per Month)108149257
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2500250
MEDIUM (30 Days | 4GB) June/July 2026 Promo19451245
EXTRA LARGE (30 Days | 32GB)8235243
EXTRA LARGE (30 Days | 32GB) LWS NOSIM14227241
SMALL (365 Days | 1.5GB Per 30 Days)47124171

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,041,509, up +163.7% YoY.
  • FYTD Total Plans 16,815, up +38.3% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 16,815, +38.3% YoY.
  • Active base at 26 Jul 2026: 74,418 customers.

Needs Attention

  • Yesterday Gross Sales NZ$78,200, +282% vs same day LY.
  • MTD Gross Sales NZ$1,041,509, +163.7% YoY.
  • MTD & FYTD Vouchers Bought count +101% / +101% YoY.

Active Base — as of 2026-07-26 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,418
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,257
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,748
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-26
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 26 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 26 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 26 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
13 -61.8%
LY: 34
Top TY: One NZ (5)
Top LY: One NZ (10)
PORT-INS MTD
477 -46.9%
LY: 898
Top TY: One NZ (148)
Top LY: One NZ (272)
PORT-INS FYTD
477 -46.9%
LY: 898
Top TY: One NZ (148)
Top LY: One NZ (272)
PORT-INS LIFETIME
97,919
Top: One NZ (27,029)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ148272-45.6%
Spark98194-49.5%
2degrees84173-51.4%
Skinny87141-38.3%
2degrees NextGen Mobile943-79.1%
Mighty Mobile915-40%
Warehouse816-50%
MyRepublic Mobile510-50%
Contact Mobile58-37.5%
Mercury Mobile57-28.6%
Telsim NZ120n/a
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile26-66.7%
Nova Energy Mobile23-33.3%
Megatel02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ148272-45.6%
Spark98194-49.5%
2degrees84173-51.4%
Skinny87141-38.3%
2degrees NextGen Mobile943-79.1%
Mighty Mobile915-40%
Warehouse816-50%
MyRepublic Mobile510-50%
Contact Mobile58-37.5%
Mercury Mobile57-28.6%
Telsim NZ120n/a
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile26-66.7%
Nova Energy Mobile23-33.3%
Megatel02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.