Kogan Mobile NZ — Daily Sales Report

Yesterday: Wednesday, 22 July 2026  |  Generated 23 Jul 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Wednesday, 22 July 2026

TOTAL PLANS
717 +40.3%
LY: 511
Top-Up + Vouchers Bought
TY Top-Up 548 · VB 169
Excludes voucher redemptions: 77 (LY 64)
TOP-UP PLANS (ADYEN)
548 +20.7%
LY: 454
TY New: 30 · Existing: 518
LY New: 22 · Existing: 432
VOUCHERS BOUGHT
169 +196.5%
LY: 57
TY NZ$35,910 gross
LY NZ$11,180 gross
GROSS SALES (Inc GST)
NZ$52,514 +123.2%
LY: NZ$23,529
TY: TopUp NZ$16,604 + Voucher NZ$35,910
Excludes voucher redemptions: NZ$12,467 (LY NZ$6,237)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 22 July 2026 vs Tuesday, 22 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)548454+20.7%
  New (Top-Up)3022+36.4%
  Existing (Top-Up)518432+19.9%
Vouchers Bought16957+196.5%
  New (Voucher Bought) - count (est.)9946+115.2%
  New (Voucher Bought) - gross (est.)NZ$17,317NZ$7,163+141.8%
  Existing (Voucher Bought) - count (est.)7011+536.4%
  Existing (Voucher Bought) - gross (est.)NZ$18,593NZ$4,017+362.9%
TOTAL PLANS717511+40.3%
Top-Up SalesNZ$16,604NZ$12,349+34.5%
Voucher SalesNZ$35,910NZ$11,180+221.2%
GROSS SALES (Inc GST)NZ$52,514NZ$23,529+123.2%
Voucher Plans Redeemed (excluded)7764+20.3%
  Redeemed New / Existing4552-13.5%
Voucher Redemption Value (excluded)NZ$12,467NZ$6,237+99.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)13130143
LARGE (30 Days | 15GB)48084
LARGE (30 Days | 15GB) Long Weekend Special NOSIM17273
Medium Data Pack35356
Large Data Pack04040
EXTRA LARGE (365 Days | 32GB Per Month)162440
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM13132
Small Data Pack02727
MEDIUM (30 Days | 4GB)22426
LARGE (30 Days | 15GB) - $5 Starter Pack Offer17017
LARGE (365 Days | 15GB Per 30 Days)4812
International Roaming Add-On (Calls & Data)01212

Month to Date (to 22 Jul 2026)

TOTAL PLANS
14,126 +39.2%
LY: 10,151
Top-Up + Vouchers Bought
TY Top-Up 11,423 · VB 2,703
Excludes voucher redemptions: 1,588 (LY 1,706)
TOP-UP PLANS (ADYEN)
11,423 +31.4%
LY: 8,694
TY New: 689 · Existing: 10,734
LY New: 578 · Existing: 8,116
VOUCHERS BOUGHT
2,703 +85.5%
LY: 1,457
TY NZ$465,025 gross
LY NZ$73,331 gross
GROSS SALES (Inc GST)
NZ$821,651 +171.7%
LY: NZ$302,417
TY: TopUp NZ$356,626 + Voucher NZ$465,025
Excludes voucher redemptions: NZ$201,212 (LY NZ$208,224)

Active Base — as of 2026-07-22 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,338
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,215
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,757
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-22
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,703 (NZ$465,025) · LY 1,457 (NZ$73,331) · YoY count +85.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)11,4238,694+31.4%
  New (Top-Up)689578+19.2%
  Existing (Top-Up)10,7348,116+32.3%
Vouchers Bought2,7031,457+85.5%
  New (Voucher Bought) - count (est.)1,3161,105+19.1%
  New (Voucher Bought) - gross (est.)NZ$173,659NZ$57,461+202.2%
  Existing (Voucher Bought) - count (est.)1,387352+294%
  Existing (Voucher Bought) - gross (est.)NZ$291,366NZ$15,870+1736%
TOTAL PLANS14,12610,151+39.2%
Top-Up SalesNZ$356,626NZ$229,086+55.7%
Voucher SalesNZ$465,025NZ$73,331+534.1%
GROSS SALES (Inc GST)NZ$821,651NZ$302,417+171.7%
Voucher Plans Redeemed (excluded)1,5881,706-6.9%
  Redeemed New / Existing7731,294-40.3%
Voucher Redemption Value (excluded)NZ$201,212NZ$208,224-3.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3112,3932,704
LARGE (30 Days | 15GB)831,8481,931
LARGE (30 Days | 15GB) Long Weekend Special NOSIM651,3761,441
Medium Data Pack381,0101,048
MEDIUM (30 Days | 4GB)37695732
Large Data Pack23705728
Small Data Pack19611630
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM27426453
EXTRA LARGE (365 Days | 32GB Per Month)121308429
International Roaming Add-On (Calls & Data)20361381
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM50216266
LARGE (365 Days | 15GB Per 30 Days)30229259
International Roaming Add-On (Data Only)15236251
LARGE (365 Days | 15GB Per Month)100145245
International Calls Add-On18216234
MEDIUM (30 Days | 4GB) June/July 2026 Promo16650216
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2140214
EXTRA LARGE (30 Days | 32GB)8196204
EXTRA LARGE (30 Days | 32GB) LWS NOSIM9187196
SMALL (365 Days | 1.5GB Per 30 Days)42113155

Financial Year to Date (2026-07-01 to 22 Jul 2026)

TOTAL PLANS
14,126 +39.2%
LY: 10,151
Top-Up + Vouchers Bought
TY Top-Up 11,423 · VB 2,703
Excludes voucher redemptions: 1,588 (LY 1,706)
TOP-UP PLANS (ADYEN)
11,423 +31.4%
LY: 8,694
TY New: 689 · Existing: 10,734
LY New: 578 · Existing: 8,116
VOUCHERS BOUGHT
2,703 +85.5%
LY: 1,457
TY NZ$465,025 gross
LY NZ$73,331 gross
GROSS SALES (Inc GST)
NZ$821,651 +171.7%
LY: NZ$302,417
TY: TopUp NZ$356,626 + Voucher NZ$465,025
Excludes voucher redemptions: NZ$201,212 (LY NZ$208,224)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 2,703 (NZ$465,025) · LY 1,457 (NZ$73,331) · YoY count +85.5% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)11,4238,694+31.4%
  New (Top-Up)689578+19.2%
  Existing (Top-Up)10,7348,116+32.3%
Vouchers Bought2,7031,457+85.5%
  New (Voucher Bought) - count (est.)1,3161,105+19.1%
  New (Voucher Bought) - gross (est.)NZ$173,659NZ$57,461+202.2%
  Existing (Voucher Bought) - count (est.)1,387352+294%
  Existing (Voucher Bought) - gross (est.)NZ$291,366NZ$15,870+1736%
TOTAL PLANS14,12610,151+39.2%
Top-Up SalesNZ$356,626NZ$229,086+55.7%
Voucher SalesNZ$465,025NZ$73,331+534.1%
GROSS SALES (Inc GST)NZ$821,651NZ$302,417+171.7%
Voucher Plans Redeemed (excluded)1,5881,706-6.9%
  Redeemed New / Existing7731,294-40.3%
Voucher Redemption Value (excluded)NZ$201,212NZ$208,224-3.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)3112,3932,704
LARGE (30 Days | 15GB)831,8481,931
LARGE (30 Days | 15GB) Long Weekend Special NOSIM651,3761,441
Medium Data Pack381,0101,048
MEDIUM (30 Days | 4GB)37695732
Large Data Pack23705728
Small Data Pack19611630
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM27426453
EXTRA LARGE (365 Days | 32GB Per Month)121308429
International Roaming Add-On (Calls & Data)20361381
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM50216266
LARGE (365 Days | 15GB Per 30 Days)30229259
International Roaming Add-On (Data Only)15236251
LARGE (365 Days | 15GB Per Month)100145245
International Calls Add-On18216234
MEDIUM (30 Days | 4GB) June/July 2026 Promo16650216
LARGE (30 Days | 15GB) - $5 Starter Pack Offer2140214
EXTRA LARGE (30 Days | 32GB)8196204
EXTRA LARGE (30 Days | 32GB) LWS NOSIM9187196
SMALL (365 Days | 1.5GB Per 30 Days)42113155

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$821,651, up +171.7% YoY.
  • FYTD Total Plans 14,126, up +39.2% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 14,126, +39.2% YoY.
  • Active base at 22 Jul 2026: 74,338 customers.

Needs Attention

  • Yesterday Gross Sales NZ$52,514, +123.2% vs same day LY.
  • MTD Gross Sales NZ$821,651, +171.7% YoY.
  • MTD & FYTD Vouchers Bought count +85.5% / +85.5% YoY.

Active Base — as of 2026-07-22 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,338
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,215
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,757
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-22
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 22 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 22 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 22 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
11 -57.7%
LY: 26
Top TY: One NZ (4)
Top LY: 2degrees (11)
PORT-INS MTD
372 -53.1%
LY: 794
Top TY: One NZ (112)
Top LY: One NZ (237)
PORT-INS FYTD
372 -53.1%
LY: 794
Top TY: One NZ (112)
Top LY: One NZ (237)
PORT-INS LIFETIME
97,811
Top: One NZ (26,991)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ112237-52.7%
Spark75173-56.6%
2degrees62150-58.7%
Skinny72128-43.8%
2degrees NextGen Mobile739-82.1%
Warehouse815-46.7%
Mighty Mobile813-38.5%
MyRepublic Mobile49-55.6%
Telsim NZ100n/a
Mercury Mobile37-57.1%
Contact Mobile45-20%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile25-60%
Nova Energy Mobile23-33.3%
Zeronet Mobile02-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ112237-52.7%
Spark75173-56.6%
2degrees62150-58.7%
Skinny72128-43.8%
2degrees NextGen Mobile739-82.1%
Warehouse815-46.7%
Mighty Mobile813-38.5%
MyRepublic Mobile49-55.6%
Telsim NZ100n/a
Mercury Mobile37-57.1%
Contact Mobile45-20%
Slingshot NextGen Mobile26-66.7%
Kiwi Mobile25-60%
Nova Energy Mobile23-33.3%
Zeronet Mobile02-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.