Kogan Mobile NZ — Daily Sales Report

Yesterday: Thursday, 27 August 2026  |  Generated 28 Aug 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Thursday, 27 August 2026

TOTAL PLANS
830 +12.8%
LY: 736
Top-Up + Vouchers Bought
TY Top-Up 629 · VB 201
Excludes voucher redemptions: 172 (LY 208)
TOP-UP PLANS (ADYEN)
629 +26.1%
LY: 499
TY New: 29 · Existing: 600
LY New: 39 · Existing: 460
VOUCHERS BOUGHT
201 -15.2%
LY: 237
TY NZ$35,195 gross
LY NZ$47,720 gross
GROSS SALES (Inc GST)
NZ$66,308 -12.6%
LY: NZ$75,885
TY: TopUp NZ$31,113 + Voucher NZ$35,195
Excludes voucher redemptions: NZ$30,835 (LY NZ$40,735)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 27 August 2026 vs Wednesday, 27 August 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)629499+26.1%
  New (Top-Up)2939-25.6%
  Existing (Top-Up)600460+30.4%
Vouchers Bought201237-15.2%
  New (Voucher Bought) - count (est.)5880-27.5%
  New (Voucher Bought) - gross (est.)NZ$7,344NZ$13,391-45.2%
  Existing (Voucher Bought) - count (est.)143157-8.9%
  Existing (Voucher Bought) - gross (est.)NZ$27,851NZ$34,329-18.9%
TOTAL PLANS830736+12.8%
Top-Up SalesNZ$31,113NZ$28,165+10.5%
Voucher SalesNZ$35,195NZ$47,720-26.2%
GROSS SALES (Inc GST)NZ$66,308NZ$75,885-12.6%
Voucher Plans Redeemed (excluded)172208-17.3%
  Redeemed New / Existing5070-28.6%
Voucher Redemption Value (excluded)NZ$30,835NZ$40,735-24.3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)13120133
LARGE (30 Days | 15GB)4107111
LARGE (365 Days | 15GB Per Month)66066
EXTRA LARGE (365 Days | 32GB Per Month)134053
Medium Data Pack04848
LARGE (365 Days | 15GB Per 30 Days)34346
Large Data Pack04545
MEDIUM (30 Days | 4GB)34043
Small Data Pack33841
LARGE (30 Days | 15GB) Long Weekend Special NOSIM14041
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM23638
LARGE (Monthly | 15GB)81523

Month to Date (to 27 Aug 2026)

TOTAL PLANS
16,583 +10.4%
LY: 15,027
Top-Up + Vouchers Bought
TY Top-Up 14,588 · VB 1,995
Excludes voucher redemptions: 2,190 (LY 2,689)
TOP-UP PLANS (ADYEN)
14,588 +24%
LY: 11,761
TY New: 859 · Existing: 13,729
LY New: 833 · Existing: 10,928
VOUCHERS BOUGHT
1,995 -38.9%
LY: 3,266
TY NZ$258,976 gross
LY NZ$602,981 gross
GROSS SALES (Inc GST)
NZ$792,777 -21.8%
LY: NZ$1,013,456
TY: TopUp NZ$533,801 + Voucher NZ$258,976
Excludes voucher redemptions: NZ$343,561 (LY NZ$460,989)

Active Base — as of 2026-08-27 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,683
Prior month-end (2026-07): 74,546
TOTAL 365-DAY ACTIVE PLANS
61,487
Prior month-end (2026-07): 61,460
TOTAL 30-DAY ACTIVE PLANS
11,152
Prior month-end (2026-07): 10,702
SNAPSHOT AS-OF
2026-08-27
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 1,995 (NZ$258,976) · LY 3,266 (NZ$602,981) · YoY count -38.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)14,58811,761+24%
  New (Top-Up)859833+3.1%
  Existing (Top-Up)13,72910,928+25.6%
Vouchers Bought1,9953,266-38.9%
  New (Voucher Bought) - count (est.)1,0251,489-31.2%
  New (Voucher Bought) - gross (est.)NZ$111,012NZ$221,140-49.8%
  Existing (Voucher Bought) - count (est.)9701,777-45.4%
  Existing (Voucher Bought) - gross (est.)NZ$147,964NZ$381,841-61.2%
TOTAL PLANS16,58315,027+10.4%
Top-Up SalesNZ$533,801NZ$410,475+30%
Voucher SalesNZ$258,976NZ$602,981-57.1%
GROSS SALES (Inc GST)NZ$792,777NZ$1,013,456-21.8%
Voucher Plans Redeemed (excluded)2,1902,689-18.6%
  Redeemed New / Existing1,1251,226-8.2%
Voucher Redemption Value (excluded)NZ$343,561NZ$460,989-25.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4003,0963,496
LARGE (30 Days | 15GB)1252,4782,603
LARGE (30 Days | 15GB) Long Weekend Special NOSIM921,4981,590
Medium Data Pack251,1841,209
MEDIUM (30 Days | 4GB)719991,070
EXTRA LARGE (365 Days | 32GB Per Month)424522946
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM52872924
Large Data Pack20774794
Small Data Pack17740757
LARGE (365 Days | 15GB Per 30 Days)83457540
International Roaming Add-On (Calls & Data)19406425
LARGE (30 Days | 15GB) - $5 Starter Pack Offer3682370
International Roaming Add-On (Data Only)14350364
SMALL (365 Days | 1.5GB Per 30 Days)80210290
LARGE (365 Days | 15GB Per Month)29251280
EXTRA LARGE (30 Days | 32GB)5267272
EXTRA LARGE (30 Days | 32GB) LWS NOSIM12226238
EXTRA LARGE (31 Days | 32GB) Monthly Promo9105114
International Calls Add-On798105
LARGE (Monthly | 15GB)2180101

Financial Year to Date (2026-07-01 to 27 Aug 2026)

TOTAL PLANS
36,665 +24.1%
LY: 29,533
Top-Up + Vouchers Bought
TY Top-Up 31,002 · VB 5,663
Excludes voucher redemptions: 4,569 (LY 5,000)
TOP-UP PLANS (ADYEN)
31,002 +27.7%
LY: 24,284
TY New: 1,841 · Existing: 29,161
LY New: 1,636 · Existing: 22,648
VOUCHERS BOUGHT
5,663 +7.9%
LY: 5,249
TY NZ$902,581 gross
LY NZ$777,713 gross
GROSS SALES (Inc GST)
NZ$1,939,805 +28%
LY: NZ$1,515,011
TY: TopUp NZ$1,037,224 + Voucher NZ$902,581
Excludes voucher redemptions: NZ$675,233 (LY NZ$740,721)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 5,663 (NZ$902,581) · LY 5,249 (NZ$777,713) · YoY count +7.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)31,00224,284+27.7%
  New (Top-Up)1,8411,636+12.5%
  Existing (Top-Up)29,16122,648+28.8%
Vouchers Bought5,6635,249+7.9%
  New (Voucher Bought) - count (est.)3,0133,124-3.6%
  New (Voucher Bought) - gross (est.)NZ$410,197NZ$397,707+3.1%
  Existing (Voucher Bought) - count (est.)2,6502,125+24.7%
  Existing (Voucher Bought) - gross (est.)NZ$492,384NZ$380,006+29.6%
TOTAL PLANS36,66529,533+24.1%
Top-Up SalesNZ$1,037,224NZ$737,298+40.7%
Voucher SalesNZ$902,581NZ$777,713+16.1%
GROSS SALES (Inc GST)NZ$1,939,805NZ$1,515,011+28%
Voucher Plans Redeemed (excluded)4,5695,000-8.6%
  Redeemed New / Existing2,4312,976-18.3%
Voucher Redemption Value (excluded)NZ$675,233NZ$740,721-8.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)8266,5457,371
LARGE (30 Days | 15GB)2555,1305,385
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1973,3613,558
Medium Data Pack742,6652,739
MEDIUM (30 Days | 4GB)1372,0222,159
Large Data Pack521,7761,828
EXTRA LARGE (365 Days | 32GB Per Month)8059891,794
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM961,5901,686
Small Data Pack421,6191,661
International Roaming Add-On (Calls & Data)42906948
LARGE (365 Days | 15GB Per 30 Days)136755891
International Roaming Add-On (Data Only)33688721
LARGE (30 Days | 15GB) - $5 Starter Pack Offer6942696
LARGE (365 Days | 15GB Per Month)151421572
EXTRA LARGE (30 Days | 32GB)16551567
EXTRA LARGE (30 Days | 32GB) LWS NOSIM27514541
SMALL (365 Days | 1.5GB Per 30 Days)154373527
International Calls Add-On32417449
MEDIUM (30 Days | 4GB) June/July 2026 Promo28372355
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM62281343

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,939,805, up +28% YoY.
  • FYTD Total Plans 36,665, up +24.1% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 16,583, +10.4% YoY.
  • Active base at 27 Aug 2026: 74,683 customers.

Needs Attention

  • Yesterday Gross Sales NZ$66,308, -12.6% vs same day LY.
  • MTD Gross Sales NZ$792,777, -21.8% YoY.
  • MTD & FYTD Vouchers Bought count -38.9% / +7.9% YoY.

Active Base — as of 2026-08-27 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,683
Prior month-end (2026-07): 74,546
TOTAL 365-DAY ACTIVE PLANS
61,487
Prior month-end (2026-07): 61,460
TOTAL 30-DAY ACTIVE PLANS
11,152
Prior month-end (2026-07): 10,702
SNAPSHOT AS-OF
2026-08-27
Latest available snapshot on/before yesterday

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 27 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 27 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
12 -73.3%
LY: 45
Top TY: 2degrees (2)
Top LY: One NZ (19)
PORT-INS MTD
591 -6%
LY: 629
Top TY: One NZ (184)
Top LY: One NZ (201)
PORT-INS FYTD
1,290 -22.9%
LY: 1,673
Top TY: One NZ (405)
Top LY: One NZ (513)
PORT-INS LIFETIME
98,756
Top: One NZ (27,291)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ184201-8.5%
2degrees121118+2.5%
Spark102126-19%
Skinny90112-19.6%
2degrees NextGen Mobile1422-36.4%
Mighty Mobile1512+25%
Warehouse109+11.1%
MyRepublic Mobile114+175%
Telsim NZ150n/a
Mercury Mobile86+33.3%
Contact Mobile44+0%
Slingshot NextGen Mobile53+66.7%
Kiwi Mobile70n/a
Nova Energy Mobile24-50%
Megatel05-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ405513-21.1%
Spark239362-34%
2degrees253318-20.4%
Skinny212276-23.2%
2degrees NextGen Mobile2768-60.3%
Mighty Mobile3329+13.8%
Warehouse1926-26.9%
MyRepublic Mobile1615+6.7%
Telsim NZ290n/a
Mercury Mobile1414+0%
Contact Mobile1313+0%
Nova Energy Mobile911-18.2%
Slingshot NextGen Mobile89-11.1%
Kiwi Mobile96+50%
Megatel08-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.