Kogan Mobile NZ — Daily Sales Report

Yesterday — Wednesday, 01 July 2026

TOTAL PLANS

681 +33.8%

LY: 509

Top-Up + Vouchers Bought

TY Top-Up 581 · VB 100

Excludes voucher redemptions: 89 (LY 93)

TOP-UP PLANS (ADYEN)

581 +23.4%

LY: 471

TY New: 37 · Existing: 544

LY New: 36 · Existing: 435

VOUCHERS BOUGHT

100 +163.2%

LY: 38

TY NZ$9,008 gross

LY NZ$1,700 gross

GROSS SALES (Inc GST)

NZ$28,479 +95.4%

LY: NZ$14,573

TY: TopUp NZ$19,471 + Voucher NZ$9,008

Excludes voucher redemptions: NZ$13,708 (LY NZ$13,484)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Wednesday, 01 July 2026 vs Tuesday, 01 July 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	581	471	+23.4%
New (Top-Up)	37	36	+2.8%
Existing (Top-Up)	544	435	+25.1%
Vouchers Bought	100	38	+163.2%
New (Voucher Bought) - count (est.)	36	29	+24.1%
New (Voucher Bought) - gross (est.)	NZ$3,235	NZ$1,218	+165.7%
Existing (Voucher Bought) - count (est.)	64	9	+611.1%
Existing (Voucher Bought) - gross (est.)	NZ$5,773	NZ$482	+1097.1%
TOTAL PLANS	681	509	+33.8%
Top-Up Sales	NZ$19,471	NZ$12,873	+51.3%
Voucher Sales	NZ$9,008	NZ$1,700	+429.9%
GROSS SALES (Inc GST)	NZ$28,479	NZ$14,573	+95.4%
Voucher Plans Redeemed (excluded)	89	93	-4.3%
Redeemed New / Existing	32	71	-54.9%
Voucher Redemption Value (excluded)	NZ$13,708	NZ$13,484	+1.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	18	130	148
LARGE (30 Days \| 15GB)	8	88	96
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	69	71
Medium Data Pack	2	59	61
MEDIUM (30 Days \| 4GB)	2	35	37
Small Data Pack	1	36	37
Large Data Pack	0	29	29
LARGE (365 Days \| 15GB Per Month)	8	16	24
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	2	20	22
EXTRA LARGE (365 Days \| 32GB Per Month)	7	14	21
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	17	18
LARGE (365 Days \| 15GB Per 30 Days)	1	17	18

Month to Date (to 01 Jul 2026)

TOTAL PLANS

681 +33.8%

LY: 509

Top-Up + Vouchers Bought

TY Top-Up 581 · VB 100

Excludes voucher redemptions: 89 (LY 93)

TOP-UP PLANS (ADYEN)

581 +23.4%

LY: 471

TY New: 37 · Existing: 544

LY New: 36 · Existing: 435

VOUCHERS BOUGHT

100 +163.2%

LY: 38

TY NZ$9,008 gross

LY NZ$1,700 gross

GROSS SALES (Inc GST)

NZ$28,479 +95.4%

LY: NZ$14,573

TY: TopUp NZ$19,471 + Voucher NZ$9,008

Excludes voucher redemptions: NZ$13,708 (LY NZ$13,484)

Active Base — as of 2026-07-01 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,215

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,394

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,640

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-01

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 100 (NZ$9,008) · LY 38 (NZ$1,700) · YoY count +163.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	581	471	+23.4%
New (Top-Up)	37	36	+2.8%
Existing (Top-Up)	544	435	+25.1%
Vouchers Bought	100	38	+163.2%
New (Voucher Bought) - count (est.)	36	29	+24.1%
New (Voucher Bought) - gross (est.)	NZ$3,235	NZ$1,218	+165.7%
Existing (Voucher Bought) - count (est.)	64	9	+611.1%
Existing (Voucher Bought) - gross (est.)	NZ$5,773	NZ$482	+1097.1%
TOTAL PLANS	681	509	+33.8%
Top-Up Sales	NZ$19,471	NZ$12,873	+51.3%
Voucher Sales	NZ$9,008	NZ$1,700	+429.9%
GROSS SALES (Inc GST)	NZ$28,479	NZ$14,573	+95.4%
Voucher Plans Redeemed (excluded)	89	93	-4.3%
Redeemed New / Existing	32	71	-54.9%
Voucher Redemption Value (excluded)	NZ$13,708	NZ$13,484	+1.7%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	18	130	148
LARGE (30 Days \| 15GB)	8	88	96
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	69	71
Medium Data Pack	2	59	61
MEDIUM (30 Days \| 4GB)	2	35	37
Small Data Pack	1	36	37
Large Data Pack	0	29	29
LARGE (365 Days \| 15GB Per Month)	8	16	24
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	2	20	22
EXTRA LARGE (365 Days \| 32GB Per Month)	7	14	21
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	17	18
LARGE (365 Days \| 15GB Per 30 Days)	1	17	18
International Roaming Add-On (Calls & Data)	1	13	14
International Roaming Add-On (Data Only)	0	12	12
International Calls Add-On	1	9	10
SMALL (365 Days \| 1.5GB Per 30 Days)	3	7	10
EXTRA LARGE (30 Days \| 32GB)	0	9	9
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	9	9
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	5	3	8
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	0	3	3

Financial Year to Date (2026-07-01 to 01 Jul 2026)

TOTAL PLANS

681 +33.8%

LY: 509

Top-Up + Vouchers Bought

TY Top-Up 581 · VB 100

Excludes voucher redemptions: 89 (LY 93)

TOP-UP PLANS (ADYEN)

581 +23.4%

LY: 471

TY New: 37 · Existing: 544

LY New: 36 · Existing: 435

VOUCHERS BOUGHT

100 +163.2%

LY: 38

TY NZ$9,008 gross

LY NZ$1,700 gross

GROSS SALES (Inc GST)

NZ$28,479 +95.4%

LY: NZ$14,573

TY: TopUp NZ$19,471 + Voucher NZ$9,008

Excludes voucher redemptions: NZ$13,708 (LY NZ$13,484)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 100 (NZ$9,008) · LY 38 (NZ$1,700) · YoY count +163.2% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	581	471	+23.4%
New (Top-Up)	37	36	+2.8%
Existing (Top-Up)	544	435	+25.1%
Vouchers Bought	100	38	+163.2%
New (Voucher Bought) - count (est.)	36	29	+24.1%
New (Voucher Bought) - gross (est.)	NZ$3,235	NZ$1,218	+165.7%
Existing (Voucher Bought) - count (est.)	64	9	+611.1%
Existing (Voucher Bought) - gross (est.)	NZ$5,773	NZ$482	+1097.1%
TOTAL PLANS	681	509	+33.8%
Top-Up Sales	NZ$19,471	NZ$12,873	+51.3%
Voucher Sales	NZ$9,008	NZ$1,700	+429.9%
GROSS SALES (Inc GST)	NZ$28,479	NZ$14,573	+95.4%
Voucher Plans Redeemed (excluded)	89	93	-4.3%
Redeemed New / Existing	32	71	-54.9%
Voucher Redemption Value (excluded)	NZ$13,708	NZ$13,484	+1.7%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	18	130	148
LARGE (30 Days \| 15GB)	8	88	96
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	2	69	71
Medium Data Pack	2	59	61
MEDIUM (30 Days \| 4GB)	2	35	37
Small Data Pack	1	36	37
Large Data Pack	0	29	29
LARGE (365 Days \| 15GB Per Month)	8	16	24
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	2	20	22
EXTRA LARGE (365 Days \| 32GB Per Month)	7	14	21
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	1	17	18
LARGE (365 Days \| 15GB Per 30 Days)	1	17	18
International Roaming Add-On (Calls & Data)	1	13	14
International Roaming Add-On (Data Only)	0	12	12
International Calls Add-On	1	9	10
SMALL (365 Days \| 1.5GB Per 30 Days)	3	7	10
EXTRA LARGE (30 Days \| 32GB)	0	9	9
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	9	9
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	5	3	8
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	0	3	3

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$28,479, up +95.4% YoY.
FYTD Total Plans 681, up +33.8% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 681, +33.8% YoY.
Active base at 01 Jul 2026: 74,215 customers.

Needs Attention

Yesterday Gross Sales NZ$28,479, +95.4% vs same day LY.
MTD Gross Sales NZ$28,479, +95.4% YoY.
MTD & FYTD Vouchers Bought count +163.2% / +163.2% YoY.

Active Base — as of 2026-07-01 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,215

Prior month-end (2026-06): 74,197

TOTAL 365-DAY ACTIVE PLANS

61,394

Prior month-end (2026-06): 61,434

TOTAL 30-DAY ACTIVE PLANS

10,640

Prior month-end (2026-06): 10,610

SNAPSHOT AS-OF

2026-07-01

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 01 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 01 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 01 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

13 -74%

LY: 50

Top TY: Spark (5)

Top LY: 2degrees (12)

PORT-INS MTD

13 -74%

LY: 50

Top TY: Spark (5)

Top LY: 2degrees (12)

PORT-INS FYTD

13 -74%

LY: 50

Top TY: Spark (5)

Top LY: One NZ (12)

PORT-INS LIFETIME

97,427

Top: One NZ (26,872)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	2	12	-83.3%
2degrees	1	12	-91.7%
Spark	5	7	-28.6%
Skinny	3	6	-50%
2degrees NextGen Mobile	0	4	-100%
Nova Energy Mobile	0	2	-100%
MyRepublic Mobile	0	2	-100%
Slingshot NextGen Mobile	0	2	-100%
Warehouse	0	1	-100%
Megatel	0	1	-100%
Orcon Next Generation	1	0	n/a
Telsim NZ	1	0	n/a
Mighty Mobile	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	2	12	-83.3%
2degrees	1	12	-91.7%
Spark	5	7	-28.6%
Skinny	3	6	-50%
2degrees NextGen Mobile	0	4	-100%
Nova Energy Mobile	0	2	-100%
MyRepublic Mobile	0	2	-100%
Slingshot NextGen Mobile	0	2	-100%
Warehouse	0	1	-100%
Megatel	0	1	-100%
Orcon Next Generation	1	0	n/a
Telsim NZ	1	0	n/a
Mighty Mobile	0	1	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.