Kogan Mobile NZ — Daily Sales Report

TOTAL PLANS

317 -36.3%

LY: 498

Top-Up + Vouchers Bought

Excludes voucher redemptions: 5 (LY 71)

TOP-UP PLANS (ADYEN)

292 -27.7%

LY: 404

TY New: 10 · Existing: 282

LY New: 27 · Existing: 377

VOUCHERS BOUGHT

25 -73.4%

LY: 94

TY NZ$3,085 gross

LY NZ$14,624 gross

GROSS SALES (Inc GST)

NZ$13,538 -47.0%

LY: NZ$25,520

TY: TopUp NZ$10,453 + Voucher NZ$3,085

Excludes voucher redemptions: NZ$771 (LY NZ$9,545)

Plans Composition (New / Existing) — Top-Up + Vouchers Bought

Doughnut splits Top-Up plans by New/Existing plus Vouchers Bought (est. N/E). Total Plans excludes voucher redemptions.

Top-Up Plans by New/Existing (+ Vouchers Bought)

Top-Up (Adyen) New/Existing and Vouchers Bought (est. N/E). Gross Sales (Inc GST) excludes redemptions.

Voucher Plans Bought (Yesterday): Total only

Counted in Total Plans and Gross Sales. The headline Voucher Plans metric.

Voucher Plans Redeemed (Yesterday): New vs Existing — Total

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Plan activity view (includes voucher redemptions for visibility); not the Total Plans definition.

Yesterday TY vs LY: Monday, 22 June 2026 vs Sunday, 22 June 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	292	404	-27.7%
New (Top-Up)	10	27	-63.0%
Existing (Top-Up)	282	377	-25.2%
Vouchers Bought	25	94	-73.4%
New (Voucher Bought) - count (est.)	15	71	-78.9%
New (Voucher Bought) - gross (est.)	NZ$1,997	NZ$10,130	-80.3%
Existing (Voucher Bought) - count (est.)	10	23	-56.5%
Existing (Voucher Bought) - gross (est.)	NZ$1,088	NZ$4,494	-75.8%
TOTAL PLANS	317	498	-36.3%
Top-Up Sales	NZ$10,453	NZ$10,896	-4.1%
Voucher Sales	NZ$3,085	NZ$14,624	-78.9%
GROSS SALES (Inc GST)	NZ$13,538	NZ$25,520	-47.0%
Voucher Plans Redeemed (excluded)	5	71	-93.0%
Redeemed New	3	54	-94.4%
Redeemed Existing	2	17	-88.2%
Voucher Redemption Value (excluded)	NZ$771	NZ$9,545	-91.9%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Yesterday — All Plans by Activity (detail)

Plan	New	Existing	Total	Gross (Inc GST)
SMALL (30 Days \| 1.5GB)	6	104	110	NZ$1,645
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1	55	56	NZ$1,400
LARGE (30 Days \| 15GB)	1	47	48	NZ$1,662
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	2	25	27	NZ$405
MEDIUM (30 Days \| 4GB)	0	22	22	NZ$544
LARGE (365 Days \| 15GB Per 30 Days)	0	11	11	NZ$3,630
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	0	7	7	NZ$245
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	0	4	4	NZ$120
LARGE (365 Days \| 15GB Per Month)	2	1	3	NZ$741
EXTRA LARGE (30 Days \| 32GB)	0	2	2	NZ$110
LARGE (Monthly \| 15GB)	0	1	1	NZ$25
LARGE for Medium (30 Days \| 15GB)	0	1	1	NZ$25
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	1	0	1	NZ$5
Medium Data Pack	0	1	1	NZ$12
SMALL (365 Days \| 1.5GB Per 30 Days)	0	1	1	NZ$160
Small Data Pack	0	1	1	NZ$5
EXTRA LARGE (365 Days \| 32GB Per Month)	0	1	1	NZ$490

Activity view (includes voucher redemptions for visibility). Total Plans KPI = Top-Up (Adyen) + Vouchers Bought; redemptions excluded.

Month To Date — 1 Jun – 22 Jun 2026 (TY) vs 1 Jun – 22 Jun 2025 (LY)

TOTAL PLANS

12,909 +14.2%

LY: 11,300

Top-Up + Vouchers Bought

Excludes voucher redemptions: 1,986 (LY 1,702)

TOP-UP PLANS (ADYEN)

10,651 +20.8%

LY: 8,817

TY New: 555 · Existing: 10,096

LY New: 606 · Existing: 8,211

VOUCHERS BOUGHT

2,258 -9.1%

LY: 2,483

TY NZ$320,410 gross

LY NZ$434,001 gross

GROSS SALES (Inc GST)

NZ$674,522 +0.6%

LY: NZ$670,652

TY: TopUp NZ$354,112 + Voucher NZ$320,410

Excludes voucher redemptions: NZ$282,932 (LY NZ$256,337)

Active Base — as of 22 Jun 2026 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,204

Prior month-end (2026-05): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,582

Prior month-end (2026-05): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,543

Prior month-end (2026-05): 10,577

SNAPSHOT AS-OF

22 Jun 2026

Point-in-time totals (not period flows)

Plans Composition: TY vs LY

Top-Up New/Existing + Vouchers Bought (est. N/E). Excludes voucher redemptions.

Gross Sales (Inc GST): TY vs LY

Authoritative Gross Sales = TopupSales + VoucherSales (excludes redemptions).

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

Segments: Voucher Bought New (est.) $ and Voucher Bought Existing (est.) $. TY 2,258 (NZ$320,410) · LY 2,483 (NZ$434,001) · YoY count -9.1% · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity MTD: TY vs LY

MTD Headline Numbers — TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	10,651	8,817	+20.8%
New (Top-Up)	555	606	-8.4%
Existing (Top-Up)	10,096	8,211	+23.0%
Vouchers Bought	2,258	2,483	-9.1%
New (Voucher Bought) - count (est.)	1,012	1,789	-43.4%
New (Voucher Bought) - gross (est.)	NZ$124,745	NZ$289,224	-56.9%
Existing (Voucher Bought) - count (est.)	1,246	694	+79.5%
Existing (Voucher Bought) - gross (est.)	NZ$195,665	NZ$144,777	+35.1%
TOTAL PLANS	12,909	11,300	+14.2%
Top-Up Sales	NZ$354,112	NZ$236,651	+49.6%
Voucher Sales	NZ$320,410	NZ$434,001	-26.2%
GROSS SALES (Inc GST)	NZ$674,522	NZ$670,652	+0.6%
Voucher Plans Redeemed (excluded)	1,986	1,702	+16.7%
Redeemed New	890	1,226	-27.4%
Redeemed Existing	1,096	476	+130.3%
Voucher Redemption Value (excluded)	NZ$282,932	NZ$256,337	+10.4%

MTD Top Plans by Activity — TY vs LY

Plan	TY plans	LY plans	YoY
SMALL (30 Days \| 1.5GB)	2,775	2,820	-1.6%
LARGE (30 Days \| 15GB)	1,837	2,003	-8.3%
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	1,232	238	+417.6%
LARGE (365 Days \| 15GB Per Month)	1,011	1,007	+0.4%
Medium Data Pack	903	631	+43.1%
MEDIUM (30 Days \| 4GB)	705	841	-16.2%
Large Data Pack	579	354	+63.6%
Small Data Pack	519	348	+49.1%
LARGE (Monthly \| 15GB)	458	51	+798.0%
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	452	72	+527.8%
LARGE (365 Days \| 15GB Per 30 Days)	289	99	+191.9%
International Roaming Add-On (Calls & Data)	288	390	-26.2%
EXTRA LARGE (30 Days \| 32GB)	203	121	+67.8%
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	201	231	-13.0%
International Roaming Add-On (Data Only)	193	280	-31.1%

Plan activity view (Looker product breakdown).

Financial YTD — 1 Jul 2025 – 22 Jun 2026 (TY) vs 1 Jul 2024 – 22 Jun 2025 (LY)

TOTAL PLANS

252,970 +16.2%

LY: 217,625

Top-Up + Vouchers Bought

Excludes voucher redemptions: 77,567 (LY 63,573)

TOP-UP PLANS (ADYEN)

173,899 +17.6%

LY: 147,840

TY New: 11,494 · Existing: 162,405

LY New: 10,227 · Existing: 137,613

VOUCHERS BOUGHT

79,071 +13.3%

LY: 69,785

TY NZ$12.16M gross

LY NZ$10.46M gross

GROSS SALES (Inc GST)

NZ$19.05M +18.3%

LY: NZ$16.10M

TY: TopUp NZ$6.89M + Voucher NZ$12.16M

Excludes voucher redemptions: NZ$12.07M (LY NZ$9.69M)

Plans Composition: TY vs LY

Top-Up New/Existing + Vouchers Bought (est. N/E). Excludes voucher redemptions.

Gross Sales (Inc GST): TY vs LY

Authoritative Gross Sales = TopupSales + VoucherSales (excludes redemptions).

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

Segments: Voucher Bought New (est.) $ and Voucher Bought Existing (est.) $. TY 79,071 (NZ$12.16M) · LY 69,785 (NZ$10.46M) · YoY count +13.3% · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity FYTD: TY vs LY

FYTD Headline Numbers — TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	173,899	147,840	+17.6%
New (Top-Up)	11,494	10,227	+12.4%
Existing (Top-Up)	162,405	137,613	+18.0%
Vouchers Bought	79,071	69,785	+13.3%
New (Voucher Bought) - count (est.)	33,611	39,742	-15.4%
New (Voucher Bought) - gross (est.)	NZ$4,740,715	NZ$5,421,175	-12.6%
Existing (Voucher Bought) - count (est.)	45,460	30,043	+51.3%
Existing (Voucher Bought) - gross (est.)	NZ$7,416,420	NZ$5,038,730	+47.2%
TOTAL PLANS	252,970	217,625	+16.2%
Top-Up Sales	NZ$6,893,167	NZ$5,636,749	+22.3%
Voucher Sales	NZ$12,157,135	NZ$10,459,905	+16.2%
GROSS SALES (Inc GST)	NZ$19,050,302	NZ$16,096,654	+18.3%
Voucher Plans Redeemed (excluded)	77,567	63,573	+22.0%
Redeemed New	32,972	36,204	-8.9%
Redeemed Existing	44,595	27,369	+62.9%
Voucher Redemption Value (excluded)	NZ$12,070,979	NZ$9,691,257	+24.6%

FYTD Top Plans by Activity — TY vs LY

Plan	TY plans	LY plans	YoY
SMALL (30 Days \| 1.5GB)	47,693	45,732	+4.3%
LARGE BOGOF (365 Days \| 15GB Per Month)	35,402	25,454	+39.1%
LARGE (30 Days \| 15GB)	32,128	33,759	-4.8%
LARGE (365 Days \| 15GB Per Month)	13,878	2,844	+388.0%
Medium Data Pack	13,793	10,408	+32.5%
MEDIUM (30 Days \| 4GB)	13,748	15,162	-9.3%
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	12,912	1,434	+800.4%
EXTRA LARGE (365 Days \| 32GB Per Month)	9,443	7,789	+21.2%
Large Data Pack	8,919	6,200	+43.9%
Small Data Pack	8,048	6,061	+32.8%
LARGE (365 Days \| 15GB Per 30 Days)	7,138	14,692	-51.4%
LARGE (Monthly \| 15GB)	7,129	611	+1066.8%
International Roaming Add-On (Calls & Data)	6,314	6,110	+3.3%
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	4,673	6,332	-26.2%
International Roaming Add-On (Data Only)	4,375	4,002	+9.3%

Plan activity view (Looker product breakdown).

Key Takeaways

Going well

FYTD Gross Sales (Inc GST) NZ$19.05M, +18.3% YoY; FYTD Total Plans 252,970 (+16.2% YoY = Top-Up + Vouchers Bought).
MTD Total Plans 12,909, +14.2% YoY — volume tracking ahead of last year.
Active base healthy at 74,204 customers; 61,582 365-day active plans (strong annual-plan mix).

Needs attention

Yesterday was soft: Total Plans 317 vs 498 LY (-36.3%), with Vouchers Bought 25 vs 94 LY — a quiet single day.
MTD Gross Sales essentially flat (+0.6% YoY) despite higher plan count — mix shift toward lower-value top-ups / fewer high-value vouchers than last year.
Port-in capture lags: yesterday shows 0 (recent port-in dates not yet populated in the warehouse). FYTD port-ins 18,179 vs 23,458 LY.

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD inc GST). Voucher redemptions are tracked separately and excluded from both, to avoid double counting.

Active Base — as of 22 Jun 2026 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,204

Prior month-end (2026-05): 74,181

TOTAL 365-DAY ACTIVE PLANS

61,582

Prior month-end (2026-05): 61,348

TOTAL 30-DAY ACTIVE PLANS

10,543

Prior month-end (2026-05): 10,577

SNAPSHOT AS-OF

22 Jun 2026

Point-in-time totals (not period flows)

Total Active Customers — Monthly (EOM, last 25m + current)

Final point 22 Jun 2026 is the latest available snapshot (partial/current period).

Total Active Customers — Quarterly (EOQ)

Final point is current quarter to date (snapshot as-of 22 Jun 2026).

365-Day Active Plans — Monthly (EOM)

30-Day Active Plans — Monthly (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total matches this report's Gross Sales (Inc GST) definition (excludes voucher redemptions). Current month is month-to-date up to 22 Jun 2026.

Month	Auto-Renew (Top-Up)	Voucher Sales	Total (Gross Sales Inc GST)
2023-07	NZ$275,502	NZ$50,745	NZ$326,247
2023-08	NZ$358,329	NZ$1,193,962	NZ$1,552,292
2023-09	NZ$524,282	NZ$52,585	NZ$576,867
2023-10	NZ$298,786	NZ$348,250	NZ$647,036
2023-11	NZ$327,911	NZ$2,449,920	NZ$2,777,831
2023-12	NZ$476,659	NZ$619,745	NZ$1,096,404
2024-01	NZ$444,151	NZ$433,160	NZ$877,311
2024-02	NZ$298,573	NZ$78,350	NZ$376,923
2024-03	NZ$315,040	NZ$720,910	NZ$1,035,950
2024-04	NZ$330,744	NZ$136,675	NZ$467,420
2024-05	NZ$344,831	NZ$43,040	NZ$387,871
2024-06	NZ$320,288	NZ$49,050	NZ$369,338
2024-07	NZ$306,585	NZ$46,065	NZ$352,650
2024-08	NZ$444,162	NZ$1,317,760	NZ$1,761,922
2024-09	NZ$511,495	NZ$643,266	NZ$1,154,761
2024-10	NZ$352,341	NZ$514,250	NZ$866,591
2024-11	NZ$629,834	NZ$3,651,275	NZ$4,281,109
2024-12	NZ$830,718	NZ$980,368	NZ$1,811,086
2025-01	NZ$741,232	NZ$706,175	NZ$1,447,407
2025-02	NZ$336,445	NZ$549,760	NZ$886,205
2025-03	NZ$415,316	NZ$1,286,240	NZ$1,701,556
2025-04	NZ$427,217	NZ$66,500	NZ$493,717
2025-05	NZ$404,753	NZ$264,245	NZ$668,998
2025-06	NZ$322,415	NZ$675,200	NZ$997,615
2025-07	NZ$326,822	NZ$174,732	NZ$501,554
2025-08	NZ$510,975	NZ$804,556	NZ$1,315,531
2025-09	NZ$700,719	NZ$400,961	NZ$1,101,680
2025-10	NZ$445,515	NZ$213,189	NZ$658,704
2025-11	NZ$602,193	NZ$5,975,508	NZ$6,577,701
2025-12	NZ$1,168,892	NZ$1,695,489	NZ$2,864,381
2026-01	NZ$540,784	NZ$569,053	NZ$1,109,837
2026-02	NZ$518,314	NZ$161,650	NZ$679,964
2026-03	NZ$620,240	NZ$1,000,098	NZ$1,620,338
2026-04	NZ$584,496	NZ$460,115	NZ$1,044,611
2026-05	NZ$520,105	NZ$381,374	NZ$901,479
2026-06 (MTD to 22 Jun)	NZ$354,112	NZ$320,410	NZ$674,522

ARPU (Trailing-Twelve-Month, Monthly)

ARPU TTM = (sum of trailing 12 months captured revenue / average of 13 EOM active customers) / 12. Source: fct_kogan_mobile_nz_payments_captured (State = CAPTURED) + active-customer EOM snapshots. Latest complete point: 2026-05.

New Activations — Monthly

Distinct mobile numbers by first ReportDate month. Latest month partial to 22 Jun 2026.

New Activations — Quarterly

Current quarter partial to 22 Jun 2026.

Port-IN data sourced from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (deduplicated to distinct mobile port-in events). It shows which carriers customers are coming FROM. Port-OUT data is not currently tracked for NZ — there is no equivalent of the Australian fct_kogan_mobile_au_exits.GainingCarrier table. Recent days may under-report as port-in dates populate with a lag (yesterday currently shows 0).

PORT-INS YESTERDAY

0 -100.0%

LY: 35

Top TY: —

Top LY: Spark

PORT-INS MTD

452 -41.8%

LY: 777

Top TY: One NZ

Top LY: One NZ

PORT-INS FYTD

18,179 -22.5%

LY: 23,458

Top TY: One NZ

Top LY: One NZ

PORT-INS LIFETIME

97,208

Top: One NZ

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Top 12 by lifetime distinct port-in volume.

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 providers by lifetime volume plus aggregated "Other".

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	132	228	-42.1%
2degrees	77	166	-53.6%
Spark	88	153	-42.5%
Skinny	113	114	-0.9%
2degrees NextGen Mobile	4	30	-86.7%
Mighty Mobile	11	21	-47.6%
Warehouse	9	21	-57.1%
Mercury Mobile	4	9	-55.6%
MyRepublic Mobile	3	10	-70.0%
Contact Mobile	4	8	-50.0%
Kiwi Mobile	2	6	-66.7%
Megatel	0	5	-100.0%
Nova Energy Mobile	1	4	-75.0%
Slingshot NextGen Mobile	2	2	+0.0%
Zeronet Mobile	1	0	n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	5,968	7,771	-23.2%
2degrees	3,989	4,635	-13.9%
Spark	3,297	4,038	-18.4%
Skinny	2,423	3,528	-31.3%
2degrees NextGen Mobile	611	862	-29.1%
Warehouse	372	668	-44.3%
Contact Mobile	255	269	-5.2%
Mighty Mobile	307	207	+48.3%
MyRepublic Mobile	178	218	-18.3%
Megatel	137	196	-30.1%
Kiwi Mobile	112	203	-44.8%
Mercury Mobile	166	118	+40.7%
Slingshot NextGen Mobile	95	123	-22.8%
Kiwi Mobile SPID	0	167	-100.0%
Rocket Mobile	0	165	-100.0%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.