Kogan Mobile NZ — Daily Sales Report

Yesterday — Monday, 07 September 2026

TOTAL PLANS

699 +19.3%

LY: 586

Top-Up + Vouchers Bought

TY Top-Up 467 · VB 232

Excludes voucher redemptions: 171 (LY 181)

TOP-UP PLANS (ADYEN)

467 +5.7%

LY: 442

TY New: 33 · Existing: 434

LY New: 30 · Existing: 412

VOUCHERS BOUGHT

232 +61.1%

LY: 144

TY NZ$42,260 gross

LY NZ$13,961 gross

GROSS SALES (Inc GST)

NZ$58,877 +64.1%

LY: NZ$35,882

TY: TopUp NZ$16,617 + Voucher NZ$42,260

Excludes voucher redemptions: NZ$31,179 (LY NZ$27,779)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Monday, 07 September 2026 vs Sunday, 07 September 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	467	442	+5.7%
New (Top-Up)	33	30	+10%
Existing (Top-Up)	434	412	+5.3%
Vouchers Bought	232	144	+61.1%
New (Voucher Bought) - count (est.)	77	45	+71.1%
New (Voucher Bought) - gross (est.)	NZ$12,635	NZ$3,088	+309.2%
Existing (Voucher Bought) - count (est.)	155	99	+56.6%
Existing (Voucher Bought) - gross (est.)	NZ$29,625	NZ$10,873	+172.5%
TOTAL PLANS	699	586	+19.3%
Top-Up Sales	NZ$16,617	NZ$21,921	-24.2%
Voucher Sales	NZ$42,260	NZ$13,961	+202.7%
GROSS SALES (Inc GST)	NZ$58,877	NZ$35,882	+64.1%
Voucher Plans Redeemed (excluded)	171	181	-5.5%
Redeemed New / Existing	57	56	+1.8%
Voucher Redemption Value (excluded)	NZ$31,179	NZ$27,779	+12.2%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	20	99	119
LARGE (30 Days \| 15GB)	2	71	73
LARGE (365 Days \| 15GB Per Month)	17	42	59
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	3	45	48
Medium Data Pack	1	37	38
LARGE (365 Days \| 15GB Per Month) BTL	5	33	38
EXTRA LARGE (365 Days \| 32GB Per Month)	13	22	35
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	0	34	34
MEDIUM (30 Days \| 4GB)	4	23	27
Small Data Pack	0	26	26
Large Data Pack	0	22	22
LARGE (Monthly \| 15GB)	8	14	22

Month to Date (to 07 Sep 2026)

TOTAL PLANS

5,665 +23.1%

LY: 4,601

Top-Up + Vouchers Bought

TY Top-Up 3,622 · VB 2,043

Excludes voucher redemptions: 1,143 (LY 1,286)

TOP-UP PLANS (ADYEN)

3,622 +1.9%

LY: 3,555

TY New: 232 · Existing: 3,390

LY New: 246 · Existing: 3,309

VOUCHERS BOUGHT

2,043 +95.3%

LY: 1,046

TY NZ$368,674 gross

LY NZ$106,853 gross

GROSS SALES (Inc GST)

NZ$511,566 +75.6%

LY: NZ$291,288

TY: TopUp NZ$142,892 + Voucher NZ$368,674

Excludes voucher redemptions: NZ$210,042 (LY NZ$201,481)

Active Base — as of 2026-09-07 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,554

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,277

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,201

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-07

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 2,043 (NZ$368,674) · LY 1,046 (NZ$106,853) · YoY count +95.3% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	3,622	3,555	+1.9%
New (Top-Up)	232	246	-5.7%
Existing (Top-Up)	3,390	3,309	+2.4%
Vouchers Bought	2,043	1,046	+95.3%
New (Voucher Bought) - count (est.)	576	327	+76.1%
New (Voucher Bought) - gross (est.)	NZ$83,934	NZ$29,955	+180.2%
Existing (Voucher Bought) - count (est.)	1,467	719	+104%
Existing (Voucher Bought) - gross (est.)	NZ$284,740	NZ$76,898	+270.3%
TOTAL PLANS	5,665	4,601	+23.1%
Top-Up Sales	NZ$142,892	NZ$184,435	-22.5%
Voucher Sales	NZ$368,674	NZ$106,853	+245%
GROSS SALES (Inc GST)	NZ$511,566	NZ$291,288	+75.6%
Voucher Plans Redeemed (excluded)	1,143	1,286	-11.1%
Redeemed New / Existing	322	402	-19.9%
Voucher Redemption Value (excluded)	NZ$210,042	NZ$201,481	+4.2%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	118	750	868
LARGE (30 Days \| 15GB)	26	565	591
LARGE (365 Days \| 15GB Per Month)	94	334	428
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	20	339	359
Medium Data Pack	11	279	290
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	17	264	281
EXTRA LARGE (365 Days \| 32GB Per Month)	69	208	277
MEDIUM (30 Days \| 4GB)	10	216	226
Large Data Pack	7	206	213
Small Data Pack	1	195	196
LARGE (Monthly \| 15GB)	49	117	166
LARGE (365 Days \| 15GB Per Month) BTL	16	145	161
LARGE (365 Days \| 15GB Per 30 Days)	13	129	142
International Roaming Add-On (Data Only)	1	87	88
International Calls Add-On	4	82	86
SMALL (365 Days \| 1.5GB Per 30 Days)	16	57	73
EXTRA LARGE (30 Days \| 32GB)	2	70	72
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	66	0	66
International Roaming Add-On (Calls & Data)	5	55	60
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	1	42	43

Financial Year to Date (2026-07-01 to 07 Sep 2026)

TOTAL PLANS

45,542 +22.5%

LY: 37,168

Top-Up + Vouchers Bought

TY Top-Up 36,985 · VB 8,557

Excludes voucher redemptions: 6,588 (LY 7,458)

TOP-UP PLANS (ADYEN)

36,985 +24%

LY: 29,817

TY New: 2,209 · Existing: 34,776

LY New: 2,000 · Existing: 27,817

VOUCHERS BOUGHT

8,557 +16.4%

LY: 7,351

TY NZ$1,419,839 gross

LY NZ$1,086,141 gross

GROSS SALES (Inc GST)

NZ$2,712,166 +28.6%

LY: NZ$2,108,373

TY: TopUp NZ$1,292,327 + Voucher NZ$1,419,839

Excludes voucher redemptions: NZ$1,055,059 (LY NZ$1,164,327)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 8,557 (NZ$1,419,839) · LY 7,351 (NZ$1,086,141) · YoY count +16.4% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	36,985	29,817	+24%
New (Top-Up)	2,209	2,000	+10.4%
Existing (Top-Up)	34,776	27,817	+25%
Vouchers Bought	8,557	7,351	+16.4%
New (Voucher Bought) - count (est.)	3,828	3,564	+7.4%
New (Voucher Bought) - gross (est.)	NZ$512,067	NZ$441,276	+16%
Existing (Voucher Bought) - count (est.)	4,729	3,787	+24.9%
Existing (Voucher Bought) - gross (est.)	NZ$907,772	NZ$644,865	+40.8%
TOTAL PLANS	45,542	37,168	+22.5%
Top-Up Sales	NZ$1,292,327	NZ$1,022,232	+26.4%
Voucher Sales	NZ$1,419,839	NZ$1,086,141	+30.7%
GROSS SALES (Inc GST)	NZ$2,712,166	NZ$2,108,373	+28.6%
Voucher Plans Redeemed (excluded)	6,588	7,458	-11.7%
Redeemed New / Existing	2,947	3,616	-18.5%
Voucher Redemption Value (excluded)	NZ$1,055,059	NZ$1,164,327	-9.4%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	1,000	7,785	8,785
LARGE (30 Days \| 15GB)	293	6,077	6,370
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	229	3,918	4,147
Medium Data Pack	89	3,138	3,227
MEDIUM (30 Days \| 4GB)	154	2,405	2,559
EXTRA LARGE (365 Days \| 32GB Per Month)	916	1,422	2,338
Large Data Pack	62	2,096	2,158
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	129	2,011	2,140
Small Data Pack	44	1,937	1,981
LARGE (365 Days \| 15GB Per Month)	293	1,114	1,407
LARGE (365 Days \| 15GB Per 30 Days)	162	1,038	1,200
International Roaming Add-On (Calls & Data)	47	961	1,008
International Roaming Add-On (Data Only)	36	824	860
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	820	2	822
EXTRA LARGE (30 Days \| 32GB)	19	658	677
SMALL (365 Days \| 1.5GB Per 30 Days)	181	462	643
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	28	592	620
International Calls Add-On	37	553	590
LARGE (Monthly \| 15GB)	130	328	458
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	288	76	364

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$2,712,166, up +28.6% YoY.
FYTD Total Plans 45,542, up +22.5% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 5,665, +23.1% YoY.
Active base at 07 Sep 2026: 74,554 customers.

Needs Attention

Yesterday Gross Sales NZ$58,877, +64.1% vs same day LY.
MTD Gross Sales NZ$511,566, +75.6% YoY.
MTD & FYTD Vouchers Bought count +95.3% / +16.4% YoY.

Active Base — as of 2026-09-07 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,554

Prior month-end (2026-08): 74,594

TOTAL 365-DAY ACTIVE PLANS

61,277

Prior month-end (2026-08): 61,383

TOTAL 30-DAY ACTIVE PLANS

11,201

Prior month-end (2026-08): 11,197

SNAPSHOT AS-OF

2026-09-07

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 07 Sep 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 07 Sep 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 07 Sep 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

19 -26.9%

LY: 26

Top TY: 2degrees (8)

Top LY: One NZ (16)

PORT-INS MTD

160 -12.6%

LY: 183

Top TY: One NZ (55)

Top LY: One NZ (71)

PORT-INS FYTD

1,543 -20.7%

LY: 1,945

Top TY: One NZ (495)

Top LY: One NZ (617)

PORT-INS LIFETIME

99,022

Top: One NZ (27,386)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	55	71	-22.5%
2degrees	46	40	+15%
Spark	28	30	-6.7%
Skinny	15	24	-37.5%
Mighty Mobile	8	3	+166.7%
2degrees NextGen Mobile	2	5	-60%
MyRepublic Mobile	1	2	-50%
Mercury Mobile	0	3	-100%
Warehouse	1	2	-50%
Telsim NZ	2	0	n/a
Megatel	0	1	-100%
Orcon Next Generation	0	1	-100%
Contact Mobile	1	0	n/a
NOW NZ Mobile	1	0	n/a
Nova Energy Mobile	0	1	-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	495	617	-19.8%
Spark	282	416	-32.2%
2degrees	311	373	-16.6%
Skinny	239	309	-22.7%
2degrees NextGen Mobile	30	76	-60.5%
Mighty Mobile	48	34	+41.2%
Warehouse	21	29	-27.6%
Telsim NZ	36	0	n/a
MyRepublic Mobile	17	17	+0%
Mercury Mobile	14	17	-17.6%
Contact Mobile	14	14	+0%
Nova Energy Mobile	13	12	+8.3%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	10	7	+42.9%
Megatel	0	9	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.