Kogan Mobile NZ — Daily Sales Report

Yesterday: Thursday, 15 October 2026  |  Generated 16 Oct 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Thursday, 15 October 2026

TOTAL PLANS
668 +7.7%
LY: 620
Top-Up + Vouchers Bought
TY Top-Up 624 · VB 44
Excludes voucher redemptions: 42 (LY 78)
TOP-UP PLANS (ADYEN)
624 +18%
LY: 529
TY New: 40 · Existing: 584
LY New: 45 · Existing: 484
VOUCHERS BOUGHT
44 -51.6%
LY: 91
TY NZ$1,726 gross
LY NZ$2,752 gross
GROSS SALES (Inc GST)
NZ$18,865 +8.2%
LY: NZ$17,438
TY: TopUp NZ$17,139 + Voucher NZ$1,726
Excludes voucher redemptions: NZ$2,590 (LY NZ$6,120)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 15 October 2026 vs Wednesday, 15 October 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)624529+18%
  New (Top-Up)4045-11.1%
  Existing (Top-Up)584484+20.7%
Vouchers Bought4491-51.6%
  New (Voucher Bought) - count (est.)2436-33.3%
  New (Voucher Bought) - gross (est.)NZ$535NZ$1,473-63.7%
  Existing (Voucher Bought) - count (est.)2055-63.6%
  Existing (Voucher Bought) - gross (est.)NZ$1,191NZ$1,279-6.9%
TOTAL PLANS668620+7.7%
Top-Up SalesNZ$17,139NZ$14,686+16.7%
Voucher SalesNZ$1,726NZ$2,752-37.3%
GROSS SALES (Inc GST)NZ$18,865NZ$17,438+8.2%
Voucher Plans Redeemed (excluded)4278-46.2%
  Redeemed New / Existing2331-25.8%
Voucher Redemption Value (excluded)NZ$2,590NZ$6,120-57.7%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
LARGE (30 Days | 15GB)37982
SMALL (30 Days | 1.5GB)87482
LARGE (30 Days | 15GB) Long Weekend Special NOSIM46468
Roaming Data Pack Daily (xVNE)25860
STANDARD (Monthly | 2GB Per Month)154055
Medium Data Pack15152
Large Data Pack14041
Small Data Pack03333
BIGGER (Monthly | 15GB Per Month)22628
MEDIUM (30 Days | 4GB)12627
BIG (Monthly | 5GB Per Month)31619
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM11718

Month to Date (to 15 Oct 2026)

TOTAL PLANS
9,051 +6.7%
LY: 8,480
Top-Up + Vouchers Bought
TY Top-Up 8,484 · VB 567
Excludes voucher redemptions: 666 (LY 1,176)
TOP-UP PLANS (ADYEN)
8,484 +16.2%
LY: 7,300
TY New: 482 · Existing: 8,002
LY New: 529 · Existing: 6,771
VOUCHERS BOUGHT
567 -51.9%
LY: 1,180
TY NZ$16,575 gross
LY NZ$165,123 gross
GROSS SALES (Inc GST)
NZ$260,710 -28.2%
LY: NZ$363,111
TY: TopUp NZ$244,135 + Voucher NZ$16,575
Excludes voucher redemptions: NZ$55,919 (LY NZ$150,270)

Active Base — as of 2026-10-15 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,991
Prior month-end (2026-09): 74,925
TOTAL 365-DAY ACTIVE PLANS
61,798
Prior month-end (2026-09): 62,042
TOTAL 30-DAY ACTIVE PLANS
11,056
Prior month-end (2026-09): 10,936
SNAPSHOT AS-OF
2026-10-15
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 567 (NZ$16,575) · LY 1,180 (NZ$165,123) · YoY count -51.9% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)8,4847,300+16.2%
  New (Top-Up)482529-8.9%
  Existing (Top-Up)8,0026,771+18.2%
Vouchers Bought5671,180-51.9%
  New (Voucher Bought) - count (est.)348564-38.3%
  New (Voucher Bought) - gross (est.)NZ$9,077NZ$73,278-87.6%
  Existing (Voucher Bought) - count (est.)219616-64.4%
  Existing (Voucher Bought) - gross (est.)NZ$7,498NZ$91,845-91.8%
TOTAL PLANS9,0518,480+6.7%
Top-Up SalesNZ$244,135NZ$197,988+23.3%
Voucher SalesNZ$16,575NZ$165,123-90%
GROSS SALES (Inc GST)NZ$260,710NZ$363,111-28.2%
Voucher Plans Redeemed (excluded)6661,176-43.4%
  Redeemed New / Existing409562-27.2%
Voucher Redemption Value (excluded)NZ$55,919NZ$150,270-62.8%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1221,2461,368
LARGE (30 Days | 15GB)35882917
LARGE (30 Days | 15GB) Long Weekend Special NOSIM45865910
Medium Data Pack19799818
Roaming Data Pack Daily (xVNE)37675712
STANDARD (Monthly | 2GB Per Month)120457577
Large Data Pack11547558
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM33437470
BIGGER (Monthly | 15GB Per Month)25380405
Small Data Pack5364369
MEDIUM (30 Days | 4GB)8330338
BIG (Monthly | 5GB Per Month)35257292
International Calls 250 Add-On8154162
LARGE (365 Days | 15GB Per Month)6465129
StarterBIGGER (Monthly | 15GB Per Month)1230123
BIGGEST(Monthly | 60GB Per Month)29698
LARGE (365 Days | 15GB Per 30 Days)118495
EXTRA LARGE (30 Days | 32GB) LWS NOSIM49094
EXTRA LARGE (30 Days | 32GB)08787
LARGE (Monthly | 15GB)255883

Financial Year to Date (2026-07-01 to 15 Oct 2026)

TOTAL PLANS
69,616 +15.3%
LY: 60,374
Top-Up + Vouchers Bought
TY Top-Up 58,139 · VB 11,477
Excludes voucher redemptions: 10,965 (LY 12,194)
TOP-UP PLANS (ADYEN)
58,139 +19.4%
LY: 48,700
TY New: 3,664 · Existing: 54,475
LY New: 3,258 · Existing: 45,442
VOUCHERS BOUGHT
11,477 -1.7%
LY: 11,674
TY NZ$1,762,610 gross
LY NZ$1,545,372 gross
GROSS SALES (Inc GST)
NZ$3,772,353 +14.9%
LY: NZ$3,282,218
TY: TopUp NZ$2,009,743 + Voucher NZ$1,762,610
Excludes voucher redemptions: NZ$1,729,639 (LY NZ$1,782,382)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 11,477 (NZ$1,762,610) · LY 11,674 (NZ$1,545,372) · YoY count -1.7% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)58,13948,700+19.4%
  New (Top-Up)3,6643,258+12.5%
  Existing (Top-Up)54,47545,442+19.9%
Vouchers Bought11,47711,674-1.7%
  New (Voucher Bought) - count (est.)4,8625,014-3%
  New (Voucher Bought) - gross (est.)NZ$605,944NZ$567,766+6.7%
  Existing (Voucher Bought) - count (est.)6,6156,660-0.7%
  Existing (Voucher Bought) - gross (est.)NZ$1,156,666NZ$977,606+18.3%
TOTAL PLANS69,61660,374+15.3%
Top-Up SalesNZ$2,009,743NZ$1,736,846+15.7%
Voucher SalesNZ$1,762,610NZ$1,545,372+14.1%
GROSS SALES (Inc GST)NZ$3,772,353NZ$3,282,218+14.9%
Voucher Plans Redeemed (excluded)10,96512,194-10.1%
  Redeemed New / Existing4,6455,237-11.3%
Voucher Redemption Value (excluded)NZ$1,729,639NZ$1,782,382-3%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)1,70611,64513,351
LARGE (30 Days | 15GB)4529,1399,591
LARGE (30 Days | 15GB) Long Weekend Special NOSIM3496,0136,362
Medium Data Pack1374,7774,914
MEDIUM (30 Days | 4GB)2043,5533,757
Large Data Pack863,2863,372
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM2213,0903,311
EXTRA LARGE (365 Days | 32GB Per Month)1,0971,9283,025
Small Data Pack602,7632,823
LARGE (365 Days | 15GB Per Month)6611,7572,418
LARGE (365 Days | 15GB Per 30 Days)2061,4761,682
International Roaming Add-On (Calls & Data)561,2931,349
LARGE (365 Days | 15GB Per Month) BTL2561,0091,265
International Roaming Add-On (Data Only)431,0651,108
LARGE (30 Days | 15GB) - $5 Starter Pack Offer1,03921,041
Roaming Data Pack Daily (xVNE)579691,026
EXTRA LARGE (30 Days | 32GB)27968995
SMALL (365 Days | 1.5GB Per 30 Days)248726974
EXTRA LARGE (30 Days | 32GB) LWS NOSIM40875915
LARGE (Monthly | 15GB)270587857

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Active Base — as of 2026-10-15 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,991
Prior month-end (2026-09): 74,925
TOTAL 365-DAY ACTIVE PLANS
61,798
Prior month-end (2026-09): 62,042
TOTAL 30-DAY ACTIVE PLANS
11,056
Prior month-end (2026-09): 10,936
SNAPSHOT AS-OF
2026-10-15
Latest available snapshot on/before yesterday

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 15 Oct 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 15 Oct 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
5 -70.6%
LY: 17
Top TY: Spark (2)
Top LY: One NZ (7)
PORT-INS MTD
229 -30.8%
LY: 331
Top TY: Spark (62)
Top LY: One NZ (144)
PORT-INS FYTD
2,597 -3.8%
LY: 2,700
Top TY: One NZ (773)
Top LY: One NZ (893)
PORT-INS LIFETIME
100,101
Top: One NZ (27,676)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ56144-61.1%
Spark6253+17%
2degrees3871-46.5%
Skinny3939+0%
2degrees NextGen Mobile78-12.5%
Mighty Mobile65+20%
Warehouse63+100%
Telsim NZ50n/a
MyRepublic Mobile23-33.3%
Kiwi Mobile21+100%
Contact Mobile21+100%
Mercury Mobile11+0%
Nova Energy Mobile20n/a
Megatel02-100%
Slingshot NextGen Mobile10n/a

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ773893-13.4%
Spark516580-11%
2degrees550534+3%
Skinny398380+4.7%
2degrees NextGen Mobile6192-33.7%
Mighty Mobile7550+50%
Warehouse4437+18.9%
Telsim NZ610n/a
Mercury Mobile2327-14.8%
MyRepublic Mobile2322+4.5%
Contact Mobile2018+11.1%
Nova Energy Mobile1720-15%
Slingshot NextGen Mobile1214-14.3%
Kiwi Mobile1510+50%
Megatel017-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.