Kogan Mobile NZ — Daily Sales Report

Yesterday: Friday, 31 July 2026  |  Generated 01 Aug 2026 (AEST)  |  All figures NZD Inc GST. Gross Sales excludes voucher redemptions.

Yesterday — Friday, 31 July 2026

TOTAL PLANS
627 +32.6%
LY: 473
Top-Up + Vouchers Bought
TY Top-Up 603 · VB 24
Excludes voucher redemptions: 94 (LY 86)
TOP-UP PLANS (ADYEN)
603 +44.3%
LY: 418
TY New: 36 · Existing: 567
LY New: 24 · Existing: 394
VOUCHERS BOUGHT
24 -56.4%
LY: 55
TY NZ$2,040 gross
LY NZ$10,052 gross
GROSS SALES (Inc GST)
NZ$20,158 +3.9%
LY: NZ$19,407
TY: TopUp NZ$18,118 + Voucher NZ$2,040
Excludes voucher redemptions: NZ$16,296 (LY NZ$10,243)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Friday, 31 July 2026 vs Thursday, 31 July 2025

MetricTYLYYoY
Top-Up Plans (ADYEN)603418+44.3%
  New (Top-Up)3624+50%
  Existing (Top-Up)567394+43.9%
Vouchers Bought2455-56.4%
  New (Voucher Bought) - count (est.)1640-60%
  New (Voucher Bought) - gross (est.)NZ$1,280NZ$7,245-82.3%
  Existing (Voucher Bought) - count (est.)815-46.7%
  Existing (Voucher Bought) - gross (est.)NZ$760NZ$2,807-72.9%
TOTAL PLANS627473+32.6%
Top-Up SalesNZ$18,118NZ$9,355+93.7%
Voucher SalesNZ$2,040NZ$10,052-79.7%
GROSS SALES (Inc GST)NZ$20,158NZ$19,407+3.9%
Voucher Plans Redeemed (excluded)9486+9.3%
  Redeemed New / Existing6163-3.2%
Voucher Redemption Value (excluded)NZ$16,296NZ$10,243+59.1%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)14138152
LARGE (30 Days | 15GB)599104
LARGE (30 Days | 15GB) Long Weekend Special NOSIM36366
Medium Data Pack15859
EXTRA LARGE (365 Days | 32GB Per Month)301949
MEDIUM (30 Days | 4GB)43438
Large Data Pack43337
Small Data Pack13536
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM23335
International Roaming Add-On (Calls & Data)01515
LARGE (30 Days | 15GB) - $5 Starter Pack Offer15015
LARGE (365 Days | 15GB Per Month)5813

Month to Date (to 31 Jul 2026)

TOTAL PLANS
20,082 +38.4%
LY: 14,506
Top-Up + Vouchers Bought
TY Top-Up 16,414 · VB 3,668
Excludes voucher redemptions: 2,379 (LY 2,311)
TOP-UP PLANS (ADYEN)
16,414 +31.1%
LY: 12,523
TY New: 982 · Existing: 15,432
LY New: 803 · Existing: 11,720
VOUCHERS BOUGHT
3,668 +85%
LY: 1,983
TY NZ$643,605 gross
LY NZ$174,732 gross
GROSS SALES (Inc GST)
NZ$1,146,538 +128.6%
LY: NZ$501,554
TY: TopUp NZ$502,933 + Voucher NZ$643,605
Excludes voucher redemptions: NZ$331,427 (LY NZ$279,732)

Active Base — as of 2026-07-31 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,546
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,460
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,702
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-31
Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 3,668 (NZ$643,605) · LY 1,983 (NZ$174,732) · YoY count +85% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)16,41412,523+31.1%
  New (Top-Up)982803+22.3%
  Existing (Top-Up)15,43211,720+31.7%
Vouchers Bought3,6681,983+85%
  New (Voucher Bought) - count (est.)2,0141,502+34.1%
  New (Voucher Bought) - gross (est.)NZ$309,723NZ$131,223+136%
  Existing (Voucher Bought) - count (est.)1,654481+243.9%
  Existing (Voucher Bought) - gross (est.)NZ$333,882NZ$43,509+667.4%
TOTAL PLANS20,08214,506+38.4%
Top-Up SalesNZ$502,933NZ$326,822+53.9%
Voucher SalesNZ$643,605NZ$174,732+268.3%
GROSS SALES (Inc GST)NZ$1,146,538NZ$501,554+128.6%
Voucher Plans Redeemed (excluded)2,3792,311+2.9%
  Redeemed New / Existing1,3061,750-25.4%
Voucher Redemption Value (excluded)NZ$331,427NZ$279,732+18.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (MTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4263,4493,875
LARGE (30 Days | 15GB)1302,6522,782
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1051,8631,968
Medium Data Pack491,4811,530
MEDIUM (30 Days | 4GB)661,0231,089
Large Data Pack321,0021,034
Small Data Pack25879904
EXTRA LARGE (365 Days | 32GB Per Month)381467848
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM44718762
International Roaming Add-On (Calls & Data)23500523
International Roaming Add-On (Data Only)19338357
LARGE (365 Days | 15GB Per 30 Days)53298351
International Calls Add-On25319344
LARGE (30 Days | 15GB) - $5 Starter Pack Offer3260326
EXTRA LARGE (30 Days | 32GB) LWS NOSIM15288303
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM54242296
EXTRA LARGE (30 Days | 32GB)11284295
LARGE (365 Days | 15GB Per Month)122170292
MEDIUM (30 Days | 4GB) June/July 2026 Promo22459283
SMALL (365 Days | 1.5GB Per 30 Days)74163237

Financial Year to Date (2026-07-01 to 31 Jul 2026)

TOTAL PLANS
20,082 +38.4%
LY: 14,506
Top-Up + Vouchers Bought
TY Top-Up 16,414 · VB 3,668
Excludes voucher redemptions: 2,379 (LY 2,311)
TOP-UP PLANS (ADYEN)
16,414 +31.1%
LY: 12,523
TY New: 982 · Existing: 15,432
LY New: 803 · Existing: 11,720
VOUCHERS BOUGHT
3,668 +85%
LY: 1,983
TY NZ$643,605 gross
LY NZ$174,732 gross
GROSS SALES (Inc GST)
NZ$1,146,538 +128.6%
LY: NZ$501,554
TY: TopUp NZ$502,933 + Voucher NZ$643,605
Excludes voucher redemptions: NZ$331,427 (LY NZ$279,732)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 3,668 (NZ$643,605) · LY 1,983 (NZ$174,732) · YoY count +85% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

MetricTYLYYoY
Top-Up Plans (ADYEN)16,41412,523+31.1%
  New (Top-Up)982803+22.3%
  Existing (Top-Up)15,43211,720+31.7%
Vouchers Bought3,6681,983+85%
  New (Voucher Bought) - count (est.)2,0141,502+34.1%
  New (Voucher Bought) - gross (est.)NZ$309,723NZ$131,223+136%
  Existing (Voucher Bought) - count (est.)1,654481+243.9%
  Existing (Voucher Bought) - gross (est.)NZ$333,882NZ$43,509+667.4%
TOTAL PLANS20,08214,506+38.4%
Top-Up SalesNZ$502,933NZ$326,822+53.9%
Voucher SalesNZ$643,605NZ$174,732+268.3%
GROSS SALES (Inc GST)NZ$1,146,538NZ$501,554+128.6%
Voucher Plans Redeemed (excluded)2,3792,311+2.9%
  Redeemed New / Existing1,3061,750-25.4%
Voucher Redemption Value (excluded)NZ$331,427NZ$279,732+18.5%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

All Plans (FYTD TY) — Top 20

PlanNewExistingTotal
SMALL (30 Days | 1.5GB)4263,4493,875
LARGE (30 Days | 15GB)1302,6522,782
LARGE (30 Days | 15GB) Long Weekend Special NOSIM1051,8631,968
Medium Data Pack491,4811,530
MEDIUM (30 Days | 4GB)661,0231,089
Large Data Pack321,0021,034
Small Data Pack25879904
EXTRA LARGE (365 Days | 32GB Per Month)381467848
MEDIUM (30 Days | 4GB) Long Weekend Special NOSIM44718762
International Roaming Add-On (Calls & Data)23500523
International Roaming Add-On (Data Only)19338357
LARGE (365 Days | 15GB Per 30 Days)53298351
International Calls Add-On25319344
LARGE (30 Days | 15GB) - $5 Starter Pack Offer3260326
EXTRA LARGE (30 Days | 32GB) LWS NOSIM15288303
MEDIUM (30 Days | 4GB) June/July 2026 Promo NOSIM54242296
EXTRA LARGE (30 Days | 32GB)11284295
LARGE (365 Days | 15GB Per Month)122170292
MEDIUM (30 Days | 4GB) June/July 2026 Promo22459283
SMALL (365 Days | 1.5GB Per 30 Days)74163237

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

  • FYTD Gross Sales (Inc GST) NZ$1,146,538, up +128.6% YoY.
  • FYTD Total Plans 20,082, up +38.4% YoY (Top-Up + Vouchers Bought).
  • MTD Total Plans 20,082, +38.4% YoY.
  • Active base at 31 Jul 2026: 74,546 customers.

Needs Attention

  • Yesterday Gross Sales NZ$20,158, +3.9% vs same day LY.
  • MTD Gross Sales NZ$1,146,538, +128.6% YoY.
  • MTD & FYTD Vouchers Bought count +85% / +85% YoY.

Active Base — as of 2026-07-31 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS
74,546
Prior month-end (2026-06): 74,197
TOTAL 365-DAY ACTIVE PLANS
61,460
Prior month-end (2026-06): 61,434
TOTAL 30-DAY ACTIVE PLANS
10,702
Prior month-end (2026-06): 10,610
SNAPSHOT AS-OF
2026-07-31
Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 31 Jul 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 31 Jul 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 31 Jul 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.
PORT-INS YESTERDAY
21 -30%
LY: 30
Top TY: 2degrees (7)
Top LY: One NZ (11)
PORT-INS MTD
687 -34.1%
LY: 1,043
Top TY: One NZ (215)
Top LY: One NZ (312)
PORT-INS FYTD
687 -34.1%
LY: 1,043
Top TY: One NZ (215)
Top LY: One NZ (312)
PORT-INS LIFETIME
98,132
Top: One NZ (27,097)
Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ215312-31.1%
Spark136235-42.1%
2degrees130200-35%
Skinny119164-27.4%
2degrees NextGen Mobile1346-71.7%
Mighty Mobile1817+5.9%
Warehouse917-47.1%
Contact Mobile99+0%
MyRepublic Mobile511-54.5%
Telsim NZ140n/a
Mercury Mobile68-25%
Nova Energy Mobile77+0%
Slingshot NextGen Mobile36-50%
Kiwi Mobile26-66.7%
Megatel03-100%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous ProviderTYLYYoY
One NZ215312-31.1%
Spark136235-42.1%
2degrees130200-35%
Skinny119164-27.4%
2degrees NextGen Mobile1346-71.7%
Mighty Mobile1817+5.9%
Warehouse917-47.1%
Contact Mobile99+0%
MyRepublic Mobile511-54.5%
Telsim NZ140n/a
Mercury Mobile68-25%
Nova Energy Mobile77+0%
Slingshot NextGen Mobile36-50%
Kiwi Mobile26-66.7%
Megatel03-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.