Kogan Mobile NZ — Daily Sales Report

Yesterday — Thursday, 20 August 2026

TOTAL PLANS

623 -8.5%

LY: 681

Top-Up + Vouchers Bought

TY Top-Up 574 · VB 49

Excludes voucher redemptions: 74 (LY 126)

TOP-UP PLANS (ADYEN)

574 +20.3%

LY: 477

TY New: 28 · Existing: 546

LY New: 34 · Existing: 443

VOUCHERS BOUGHT

49 -76%

LY: 204

TY NZ$2,435 gross

LY NZ$40,048 gross

GROSS SALES (Inc GST)

NZ$23,943 -59.2%

LY: NZ$58,655

TY: TopUp NZ$21,508 + Voucher NZ$2,435

Excludes voucher redemptions: NZ$9,630 (LY NZ$23,709)

Top-Up Plans by New/Existing (stacked) + Vouchers Bought

Doughnut shows New vs Existing for Top-Up plans only.

Plans Composition (Top-Up N/E + Vouchers Bought N/E est.)

Voucher Plans Bought (Yesterday): Total

Counted in Total Plans and Gross Sales.

Voucher Plans Redeemed (Yesterday): New vs Existing

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity (Yesterday)

Per-plan view from the sales table; may include redemption rows for visualisation. Not the same as Total Plans.

Yesterday TY vs LY: Thursday, 20 August 2026 vs Wednesday, 20 August 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	574	477	+20.3%
New (Top-Up)	28	34	-17.6%
Existing (Top-Up)	546	443	+23.3%
Vouchers Bought	49	204	-76%
New (Voucher Bought) - count (est.)	30	53	-43.4%
New (Voucher Bought) - gross (est.)	NZ$1,192	NZ$7,767	-84.6%
Existing (Voucher Bought) - count (est.)	19	151	-87.4%
Existing (Voucher Bought) - gross (est.)	NZ$1,243	NZ$32,281	-96.2%
TOTAL PLANS	623	681	-8.5%
Top-Up Sales	NZ$21,508	NZ$18,607	+15.6%
Voucher Sales	NZ$2,435	NZ$40,048	-93.9%
GROSS SALES (Inc GST)	NZ$23,943	NZ$58,655	-59.2%
Voucher Plans Redeemed (excluded)	74	126	-41.3%
Redeemed New / Existing	45	33	+36.4%
Voucher Redemption Value (excluded)	NZ$9,630	NZ$23,709	-59.4%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Top Plans Detail (Yesterday)

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	24	141	165
LARGE (30 Days \| 15GB)	7	106	113
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	0	53	53
MEDIUM (30 Days \| 4GB)	1	42	43
Medium Data Pack	0	42	42
Small Data Pack	1	30	31
International Roaming Add-On (Calls & Data)	0	30	30
LARGE (365 Days \| 15GB Per 30 Days)	2	26	28
EXTRA LARGE (365 Days \| 32GB Per Month)	15	12	27
Large Data Pack	1	21	22
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	0	22	22
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	17	0	17

Month to Date (to 20 Aug 2026)

TOTAL PLANS

11,244 +9.6%

LY: 10,255

Top-Up + Vouchers Bought

TY Top-Up 10,458 · VB 786

Excludes voucher redemptions: 1,351 (LY 1,442)

TOP-UP PLANS (ADYEN)

10,458 +26.2%

LY: 8,284

TY New: 596 · Existing: 9,862

LY New: 592 · Existing: 7,692

VOUCHERS BOUGHT

786 -60.1%

LY: 1,971

TY NZ$47,315 gross

LY NZ$366,877 gross

GROSS SALES (Inc GST)

NZ$396,958 -34.5%

LY: NZ$606,356

TY: TopUp NZ$349,643 + Voucher NZ$47,315

Excludes voucher redemptions: NZ$202,910 (LY NZ$228,148)

Active Base — as of 2026-08-20 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,756

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,704

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,888

Prior month-end (2026-07): 10,703

SNAPSHOT AS-OF

2026-08-20

Latest available snapshot on/before yesterday

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 786 (NZ$47,315) · LY 1,971 (NZ$366,877) · YoY count -60.1% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed MTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (MTD)

MTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	10,458	8,284	+26.2%
New (Top-Up)	596	592	+0.7%
Existing (Top-Up)	9,862	7,692	+28.2%
Vouchers Bought	786	1,971	-60.1%
New (Voucher Bought) - count (est.)	486	1,165	-58.3%
New (Voucher Bought) - gross (est.)	NZ$26,532	NZ$182,115	-85.4%
Existing (Voucher Bought) - count (est.)	300	806	-62.8%
Existing (Voucher Bought) - gross (est.)	NZ$20,783	NZ$184,762	-88.8%
TOTAL PLANS	11,244	10,255	+9.6%
Top-Up Sales	NZ$349,643	NZ$239,479	+46%
Voucher Sales	NZ$47,315	NZ$366,877	-87.1%
GROSS SALES (Inc GST)	NZ$396,958	NZ$606,356	-34.5%
Voucher Plans Redeemed (excluded)	1,351	1,442	-6.3%
Redeemed New / Existing	835	852	-2%
Voucher Redemption Value (excluded)	NZ$202,910	NZ$228,148	-11.1%

All Plans (MTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	302	2,217	2,519
LARGE (30 Days \| 15GB)	78	1,786	1,864
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	58	1,142	1,200
Medium Data Pack	17	864	881
MEDIUM (30 Days \| 4GB)	49	705	754
EXTRA LARGE (365 Days \| 32GB Per Month)	349	336	685
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	34	635	669
Large Data Pack	16	539	555
Small Data Pack	11	540	551
International Roaming Add-On (Calls & Data)	18	392	410
LARGE (365 Days \| 15GB Per 30 Days)	56	229	285
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	255	1	256
International Roaming Add-On (Data Only)	8	235	243
EXTRA LARGE (30 Days \| 32GB)	3	192	195
SMALL (365 Days \| 1.5GB Per 30 Days)	55	133	188
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	7	152	159
EXTRA LARGE (31 Days \| 32GB) Monthly Promo	7	75	82
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	55	11	66
MEDIUM (365 Days \| 4GB Per 30 Days)	20	29	49
International Calls Add-On	5	36	41

Financial Year to Date (2026-07-01 to 20 Aug 2026)

TOTAL PLANS

31,326 +26.5%

LY: 24,761

Top-Up + Vouchers Bought

TY Top-Up 26,872 · VB 4,454

Excludes voucher redemptions: 3,730 (LY 3,753)

TOP-UP PLANS (ADYEN)

26,872 +29.1%

LY: 20,807

TY New: 1,578 · Existing: 25,294

LY New: 1,395 · Existing: 19,412

VOUCHERS BOUGHT

4,454 +12.6%

LY: 3,954

TY NZ$690,920 gross

LY NZ$541,609 gross

GROSS SALES (Inc GST)

NZ$1,543,986 +39.4%

LY: NZ$1,107,910

TY: TopUp NZ$853,066 + Voucher NZ$690,920

Excludes voucher redemptions: NZ$534,582 (LY NZ$507,880)

Plans Composition: TY vs LY

Gross Sales (Inc GST): TY vs LY

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 4,454 (NZ$690,920) · LY 3,954 (NZ$541,609) · YoY count +12.6% · Segments: Voucher Bought New (est.) $ + Voucher Bought Existing (est.) $. N/E split derived from redemption-$ ratio (estimate).

Voucher Plans Redeemed FYTD: New vs Existing (TY vs LY)

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity: TY vs LY (FYTD)

FYTD Headline Numbers: TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	26,872	20,807	+29.1%
New (Top-Up)	1,578	1,395	+13.1%
Existing (Top-Up)	25,294	19,412	+30.3%
Vouchers Bought	4,454	3,954	+12.6%
New (Voucher Bought) - count (est.)	2,557	2,741	-6.7%
New (Voucher Bought) - gross (est.)	NZ$353,351	NZ$344,582	+2.5%
Existing (Voucher Bought) - count (est.)	1,897	1,213	+56.4%
Existing (Voucher Bought) - gross (est.)	NZ$337,569	NZ$197,027	+71.3%
TOTAL PLANS	31,326	24,761	+26.5%
Top-Up Sales	NZ$853,066	NZ$566,301	+50.6%
Voucher Sales	NZ$690,920	NZ$541,609	+27.6%
GROSS SALES (Inc GST)	NZ$1,543,986	NZ$1,107,910	+39.4%
Voucher Plans Redeemed (excluded)	3,730	3,753	-0.6%
Redeemed New / Existing	2,141	2,602	-17.7%
Voucher Redemption Value (excluded)	NZ$534,582	NZ$507,880	+5.3%

All Plans (FYTD TY) — Top 20

Plan	New	Existing	Total
SMALL (30 Days \| 1.5GB)	728	5,666	6,394
LARGE (30 Days \| 15GB)	208	4,438	4,646
LARGE (30 Days \| 15GB) Long Weekend Special NOSIM	163	3,005	3,168
Medium Data Pack	66	2,345	2,411
MEDIUM (30 Days \| 4GB)	115	1,728	1,843
Large Data Pack	48	1,541	1,589
EXTRA LARGE (365 Days \| 32GB Per Month)	730	803	1,533
Small Data Pack	36	1,419	1,455
MEDIUM (30 Days \| 4GB) Long Weekend Special NOSIM	78	1,353	1,431
International Roaming Add-On (Calls & Data)	41	892	933
LARGE (365 Days \| 15GB Per 30 Days)	109	527	636
International Roaming Add-On (Data Only)	27	573	600
LARGE (30 Days \| 15GB) - $5 Starter Pack Offer	581	1	582
EXTRA LARGE (30 Days \| 32GB)	14	476	490
EXTRA LARGE (30 Days \| 32GB) LWS NOSIM	22	440	462
SMALL (365 Days \| 1.5GB Per 30 Days)	129	296	425
International Calls Add-On	30	355	385
MEDIUM (30 Days \| 4GB) June/July 2026 Promo	279	70	349
MEDIUM (30 Days \| 4GB) June/July 2026 Promo NOSIM	59	269	328
LARGE (365 Days \| 15GB Per Month)	127	193	320

Summary & Key Takeaways

Definitions

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales (Inc GST) = TopupSales + VoucherSales (NZD). Voucher redemptions are tracked separately and excluded from both Total Plans and Gross Sales to avoid double counting.

Going Well

FYTD Gross Sales (Inc GST) NZ$1,543,986, up +39.4% YoY.
FYTD Total Plans 31,326, up +26.5% YoY (Top-Up + Vouchers Bought).
MTD Total Plans 11,244, +9.6% YoY.
Active base at 20 Aug 2026: 74,756 customers.

Needs Attention

Yesterday Gross Sales NZ$23,943, -59.2% vs same day LY.
MTD Gross Sales NZ$396,958, -34.5% YoY.
MTD & FYTD Vouchers Bought count -60.1% / +12.6% YoY.

Active Base — as of 2026-08-20 (latest available snapshot)

TOTAL ACTIVE CUSTOMERS

74,756

Prior month-end (2026-07): 74,546

TOTAL 365-DAY ACTIVE PLANS

61,704

Prior month-end (2026-07): 61,460

TOTAL 30-DAY ACTIVE PLANS

10,888

Prior month-end (2026-07): 10,703

SNAPSHOT AS-OF

2026-08-20

Latest available snapshot on/before yesterday

Trends

Total Active Customers (EOM, last 25 months + current)

Total Active Customers (EOQ, quarterly)

365-Day Active Plans (EOM)

30-Day Active Plans (EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up)=TopupSales; Voucher=VoucherSales. Total matches Gross Sales (Inc GST) (excludes voucher redemptions). Current month is month-to-date up to 20 Aug 2026.

Monthly Revenue raw values (last 36 months)

ARPU

ARPU TTM (trailing 12 months revenue / avg 13 EOM subs / 12)

Revenue from fct_kogan_mobile_nz_payments_captured (State=CAPTURED). * current month is partial (to 20 Aug 2026).

Activations

New Activations by Month (first appearance of mobile number)

* latest month is partial (to 20 Aug 2026).

New Activations by Quarter

* current quarter is partial.

Porting

Data source & scope. Port-IN counts are distinct mobile numbers by previous carrier, from rpt_kogan_mobile_nz_plans.KmnzPortedInProvider / KmnzPortedInDate (counted as distinct KmnzMobileNumber — this table is a daily snapshot, so a raw COUNT(*) would massively overcount; distinct mobiles is the correct port-in volume). Port-OUT data is not currently tracked for NZ. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier); there is no equivalent NZ table or column.

PORT-INS YESTERDAY

9 -40%

LY: 15

Top TY: Skinny (3)

Top LY: 2degrees (7)

PORT-INS MTD

464 +1.3%

LY: 458

Top TY: One NZ (144)

Top LY: One NZ (145)

PORT-INS FYTD

1,163 -22.6%

LY: 1,502

Top TY: One NZ (365)

Top LY: One NZ (457)

PORT-INS LIFETIME

98,624

Top: One NZ (27,251)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime, top 12)

Monthly Port-Ins by Previous Provider (last 24 months)

Top-5 lifetime providers + Other (dashed).

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	144	145	-0.7%
2degrees	101	83	+21.7%
Spark	74	89	-16.9%
Skinny	79	80	-1.2%
2degrees NextGen Mobile	9	18	-50%
Mighty Mobile	12	9	+33.3%
Warehouse	7	9	-22.2%
MyRepublic Mobile	8	4	+100%
Mercury Mobile	6	3	+100%
Slingshot NextGen Mobile	5	3	+66.7%
Contact Mobile	4	4	+0%
Telsim NZ	8	0	n/a
Kiwi Mobile	6	0	n/a
Megatel	0	5	-100%
Nova Energy Mobile	1	4	-75%

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY
One NZ	365	457	-20.1%
Spark	211	325	-35.1%
2degrees	233	283	-17.7%
Skinny	201	244	-17.6%
2degrees NextGen Mobile	22	64	-65.6%
Mighty Mobile	30	26	+15.4%
Warehouse	16	26	-38.5%
MyRepublic Mobile	13	15	-13.3%
Contact Mobile	13	13	+0%
Mercury Mobile	12	11	+9.1%
Telsim NZ	22	0	n/a
Nova Energy Mobile	8	11	-27.3%
Slingshot NextGen Mobile	8	9	-11.1%
Kiwi Mobile	8	6	+33.3%
Megatel	0	8	-100%

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.